Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Your brand isn't just seen as felt, and that feeling
is your superpower.
Speaker 2 (00:12):
Educate, empower, enable impact. Thank you for tuning in to
That Will Never Work, an award winning podcast where we
share inspiring information and personal experiences related to business and
the entrepreneurial journey from those who are leaders in their
respective field. Now here's your host, author and business coach
(00:37):
Maurice I.
Speaker 1 (00:39):
Thank you very much for tuning in today, and so
here's what we're going to talk about. What do people
feel when they interact with your brand? Sometimes we don't
consider what that may look like, feel like, sound like,
(01:02):
and so some of the things that we would really
like to consider. What is your tone in your message,
What are the visuals, what do they mean?
Speaker 3 (01:13):
How do they.
Speaker 1 (01:15):
Inspire someone to buy something or inspire for someone to
listen to you, whatever that might be. And what is
your customer customer service like? Because all these things shape
that emotional impression. So I will just come from a
(01:37):
customer service perspective, but it kind of goes across the
board for any and all the other parts that I'm
speaking about, because this part right here is more of
the verbal side, where the other ones are more can
be more visual, but you would like the visual to
(01:59):
have a voice unto itself. So I remember working in
customer service and I was one of the top representatives
in this one particular call center. Again, keep in mind,
(02:24):
I was always in a healthcare profession where I was
in either a provider services perspective, meaning I'm speaking to
providers talking about verifying insurances or what the coverages are
or whatever else, and then the flip side member services
doing the exact same thing. And so, but there's one
(02:45):
customer service perspective. I was one of the leading customer
service reps because my demeanor, my willingness to help, my
ability to listen and to effectively and efficiently solve the
(03:12):
situations and or problems for that particular provider at any
given time. And so there's one specifically, there's one provider
was always a joy to speak to, and eventually, unbeknownst
(03:34):
to me, there's one individual was attending a conference where
some of my superiors, some of my people that were
above me, had attended, and they were speaking about me
(03:57):
and my experiences they had with me, which ultimately allowed
me to have a great rapport with my superiors at
that time.
Speaker 3 (04:15):
And so I was able to bring a.
Speaker 1 (04:19):
Sense of feeling, an emotion to the organization because the
feeling was that we were a friendly company, that we
knew what we were doing, that we did not cause
a whole lot of negative energy. And so I brought
(04:39):
that same type of energy into what I do.
Speaker 3 (04:44):
With Chishoen Group, LLC.
Speaker 1 (04:46):
And so when you listen to this podcast, all I
still would like to do is inform you, help you
out and time effective and efficient, timely effective and efficient
manner to ensure that you get the information and that
(05:09):
you can now move on and utilize it and the
best way you know how at that time and from
a podcast perspective, you can come back and listen to
it again, listen to what's going on, just use it
as a motivation. So how do you have people to
(05:32):
leave your conversation to leave looking at your brand?
Speaker 3 (05:39):
Right?
Speaker 1 (05:40):
And so let's go back to some of your visuals.
Are your visuals not just a flyer or a logo,
but how about your your pamphlets, your handouts, your your
PowerPoint presentations, your webinars. What does that feel of all
(06:04):
those elements? What is the feeling that you're putting out
there for all those elements and even when you're delivering it,
what is the tone? Are you putting out a friendly tone,
a curious tone, a tone that is all of those above,
but also a commanding Hey, we're confident in what we're presenting,
(06:27):
and we understand that we are solving an issue that you,
as a consumer has, And all of these things shape
the emotional impression people might have of you. How many
(06:49):
of you are concentrating on that? And I started with
customer service because sometimes that is your because that's that's
your vocal side, and you have to deal with people,
potential customers and clients or whatever it is, and so
you get to hear how you say certain things and
(07:10):
how you your your body language or whatever it is,
and so people can kind of get a better feel
of you. And so does the visuals compliment your attitude?
Does the visuals compliment the words that are coming out
your mouth? Because sometimes those two can be in conflict
(07:32):
with it with one another. So let's ensure that everything
relatively goes together. That's why you need to probably speak
to a coach or whatever it is, a graphic design,
whatever it is, right that to help you put all
this together.
Speaker 3 (07:51):
Because let's let's understand why this matters. See, the way
you make people feel.
Speaker 1 (08:01):
Is your brand's true signature, and in the long run,
it's often what sets you apart. Let's keep that in mind,
that that you, your authenticity, you being original, you being
(08:27):
yourself is what sets you apart from any and everyone else.
Speaker 3 (08:33):
This is what makes up your brand.
Speaker 1 (08:34):
You're you're when you look in the mirror and you're
honest with yourself and you're moving things along, and you understand, Hey,
you know this is how my tone, this is how
I feel, And yes, I want to transform lives, but
I'm also having a true message that touched my customers
and and and I'm answering some of their questions or concerns.
And the visuals sound right, my tone is correct for
(08:58):
that particular industry. So all these things put together, it's
how you develop your brand's true signature. So again, your
(09:23):
brand isn't just seen as felt, and that feeling.
Speaker 3 (09:30):
Is your superpower.
Speaker 1 (09:33):
Continue to be you, continue to be authentic, continue to
speak in power, continue to listen to the feedback loop
or how you can improve.
Speaker 3 (09:50):
And do it all over again.
Speaker 1 (09:54):
See to see, the challenge is not settling, it's constantly evolving.
See that's a challenge because we think, hey, we're gonna
get to this one point and we're done. Well, no, No,
(10:16):
the joy is in the journey.
Speaker 3 (10:20):
Keep that in mind. The joy is in the journey.
Speaker 1 (10:25):
That's where your authentic self comes out, and that feeling
of accomplishment for yourself that actually exudes outside of you
as you're helping someone else.
Speaker 3 (10:42):
That is your superpower. I'll talk to you a little
bit later.
Speaker 2 (10:48):
Thanks for listening. Follow Maurice Chisholm on social media to
stay connected and check back weekly for new episodes until
next time. That will never work, or will
Your brand isn't just seen as felt, and that feeling
is your superpower.
Speaker 2 (00:12):
Educate, empower, enable impact. Thank you for tuning in to
That Will Never Work, an award winning podcast where we
share inspiring information and personal experiences related to business and
the entrepreneurial journey from those who are leaders in their
respective field. Now here's your host, author and business coach
(00:37):
Maurice I.
Speaker 1 (00:39):
Thank you very much for tuning in today, and so
here's what we're going to talk about. What do people
feel when they interact with your brand? Sometimes we don't
consider what that may look like, feel like, sound like,
(01:02):
and so some of the things that we would really
like to consider. What is your tone in your message,
What are the visuals, what do they mean?
Speaker 3 (01:13):
How do they.
Speaker 1 (01:15):
Inspire someone to buy something or inspire for someone to
listen to you, whatever that might be. And what is
your customer customer service like? Because all these things shape
that emotional impression. So I will just come from a
(01:37):
customer service perspective, but it kind of goes across the
board for any and all the other parts that I'm
speaking about, because this part right here is more of
the verbal side, where the other ones are more can
be more visual, but you would like the visual to
(01:59):
have a voice unto itself. So I remember working in
customer service and I was one of the top representatives
in this one particular call center. Again, keep in mind,
(02:24):
I was always in a healthcare profession where I was
in either a provider services perspective, meaning I'm speaking to
providers talking about verifying insurances or what the coverages are
or whatever else, and then the flip side member services
doing the exact same thing. And so, but there's one
(02:45):
customer service perspective. I was one of the leading customer
service reps because my demeanor, my willingness to help, my
ability to listen and to effectively and efficiently solve the
(03:12):
situations and or problems for that particular provider at any
given time. And so there's one specifically, there's one provider
was always a joy to speak to, and eventually, unbeknownst
(03:34):
to me, there's one individual was attending a conference where
some of my superiors, some of my people that were
above me, had attended, and they were speaking about me
(03:57):
and my experiences they had with me, which ultimately allowed
me to have a great rapport with my superiors at
that time.
Speaker 3 (04:15):
And so I was able to bring a.
Speaker 1 (04:19):
Sense of feeling, an emotion to the organization because the
feeling was that we were a friendly company, that we
knew what we were doing, that we did not cause
a whole lot of negative energy. And so I brought
(04:39):
that same type of energy into what I do.
Speaker 3 (04:44):
With Chishoen Group, LLC.
Speaker 1 (04:46):
And so when you listen to this podcast, all I
still would like to do is inform you, help you
out and time effective and efficient, timely effective and efficient
manner to ensure that you get the information and that
(05:09):
you can now move on and utilize it and the
best way you know how at that time and from
a podcast perspective, you can come back and listen to
it again, listen to what's going on, just use it
as a motivation. So how do you have people to
(05:32):
leave your conversation to leave looking at your brand?
Speaker 3 (05:39):
Right?
Speaker 1 (05:40):
And so let's go back to some of your visuals.
Are your visuals not just a flyer or a logo,
but how about your your pamphlets, your handouts, your your
PowerPoint presentations, your webinars. What does that feel of all
(06:04):
those elements? What is the feeling that you're putting out
there for all those elements and even when you're delivering it,
what is the tone? Are you putting out a friendly tone,
a curious tone, a tone that is all of those above,
but also a commanding Hey, we're confident in what we're presenting,
(06:27):
and we understand that we are solving an issue that you,
as a consumer has, And all of these things shape
the emotional impression people might have of you. How many
(06:49):
of you are concentrating on that? And I started with
customer service because sometimes that is your because that's that's
your vocal side, and you have to deal with people,
potential customers and clients or whatever it is, and so
you get to hear how you say certain things and
(07:10):
how you your your body language or whatever it is,
and so people can kind of get a better feel
of you. And so does the visuals compliment your attitude?
Does the visuals compliment the words that are coming out
your mouth? Because sometimes those two can be in conflict
(07:32):
with it with one another. So let's ensure that everything
relatively goes together. That's why you need to probably speak
to a coach or whatever it is, a graphic design,
whatever it is, right that to help you put all
this together.
Speaker 3 (07:51):
Because let's let's understand why this matters. See, the way
you make people feel.
Speaker 1 (08:01):
Is your brand's true signature, and in the long run,
it's often what sets you apart. Let's keep that in mind,
that that you, your authenticity, you being original, you being
(08:27):
yourself is what sets you apart from any and everyone else.
Speaker 3 (08:33):
This is what makes up your brand.
Speaker 1 (08:34):
You're you're when you look in the mirror and you're
honest with yourself and you're moving things along, and you understand, Hey,
you know this is how my tone, this is how
I feel, And yes, I want to transform lives, but
I'm also having a true message that touched my customers
and and and I'm answering some of their questions or concerns.
And the visuals sound right, my tone is correct for
(08:58):
that particular industry. So all these things put together, it's
how you develop your brand's true signature. So again, your
(09:23):
brand isn't just seen as felt, and that feeling.
Speaker 3 (09:30):
Is your superpower.
Speaker 1 (09:33):
Continue to be you, continue to be authentic, continue to
speak in power, continue to listen to the feedback loop
or how you can improve.
Speaker 3 (09:50):
And do it all over again.
Speaker 1 (09:54):
See to see, the challenge is not settling, it's constantly evolving.
See that's a challenge because we think, hey, we're gonna
get to this one point and we're done. Well, no, No,
(10:16):
the joy is in the journey.
Speaker 3 (10:20):
Keep that in mind. The joy is in the journey.
Speaker 1 (10:25):
That's where your authentic self comes out, and that feeling
of accomplishment for yourself that actually exudes outside of you
as you're helping someone else.
Speaker 3 (10:42):
That is your superpower. I'll talk to you a little
bit later.
Speaker 2 (10:48):
Thanks for listening. Follow Maurice Chisholm on social media to
stay connected and check back weekly for new episodes until
next time. That will never work, or will
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