S6|E56 Share Moments, Not Just Milestones

Episode Transcript

Speaker 1 (00:00):
People may admire your success, but they connect with your struggle.

Speaker 2 (00:11):
Educate, empower, enable impact. Thank you for tuning in to
That Will Never Work, an award winning podcast where we
share inspiring information and personal experiences related to business and
the entrepreneurial journey from those who are leaders in their
respective field. Now here's your host, author and business coach Maurice.

Speaker 1 (00:39):
Hey, everybody, Hey, everybody, So we're going to rock it
out like this today. We're talking about you as an individual,
telling your story and why telling your story is important.

(01:00):
So here's what I would like for you to do.
I would like for you to tell stories about real moments, struggles, winds, doubts, breakthroughs.

(01:20):
And that's because people connect with authenticity and not perfection. Now,
sometimes the perfection side is a side that might or
the appearance of perfection might be the side that gets
our attention. So an example would be we're scrolling through

(01:41):
social media and for the ladies out there, maybe it's
the perfect person, a young lady, or example of beauty
being the makeup is done correctly, maybe her eyelashes, or
her hair, her fingernails, her totnails, whatever it might be.
Against that the the the idea of perfection, that that

(02:04):
everything is flowing right and everything, you know, along those lines.
Maybe it's a situation where someone has taken a perfect
picture of their food on a table, right. Maybe it's
a situation where for us guys, you know, I know,

(02:26):
for me is hats. You know, the way this particular
hat looks on this one guy's space, that that where
it sits right and everything looks correct or whatever it
goes with their suit, their their suit jacket, their shirt
or whatever it is. But here's the question that goes

(02:51):
along with that idea of perfection. What had to take
place in order for that individual to get there? Because
they didn't get there overnight. The idea is they didn't

(03:12):
wake up like that, right, They had to do something
to get to that place. So, you know, we unfortunately
want to show the end result and not the work
that led up to it. And so if you had

(03:35):
to sit down and really tell your story about your
real journey, if you had to tell the story of
all the ups and downs and ins and outs, and
all the times that you might have cried or yelled
or screamed and felt ashamed or embarrassed or whatever it is,
and I understand. I totally understand that there are some

(03:56):
people that just do not want to tell that side
of their life for whatever reason. But here's the reality.
That's the part that people are going to connect to.
That's the part that people are going to say, you
know what, I've been through that fire, I've been through

(04:17):
that rain, I've been through you know that earthquake. I've
been through that tornado or that hurricane or whatever it is.
So I give you an example. Right, So there is
in all reality, this is again a true story. My grandmother,
who will put on or appear to be the strongest

(04:44):
woman ever, and I'm not saying that she wasn't. But
here here is a factor, and I believe I spoke
about it on some episodes here and there. See in
nineteen forty four, where she was growing up in South Carolina,

(05:07):
nineteen forty four or April to be exact, there was
a tornado that had come through the place where she lived.
It ripped the house apart, It killed her parents, It
disshuffled all of their belongings in that home. Ultimately, it

(05:34):
hurt my aunt, her sister very badly. She still has
a severe, severe scar on her leg and you know,
how do you pick up the pieces from dealing with
a devastation like that. So what happens is and now

(06:00):
you have to put this story together, and people can
You may not understand the exact story. You may not
have gone through the exact situation because that particular tornado
it started off below I believe, I want to say
Florida might have been Georgia, but I believe it was Florida,
and it had going through Georgia and it split and

(06:22):
one hit more in Georgia, the other one hit parts
of South Carolina and it was night. I believe it
was April sixteen, nineteen forty four, fifteen sixteen, And so
those type of things. You can actually read it online
that it was one of the hardest hit places in

(06:45):
reference to our tornado in a very long time. But
but what I'm getting at is is that there were
times where in our lives that we have moments that
feels that catastrophic, and if we don't share it, we

(07:05):
have a challenge at times where where people don't know
how to connect with us. They don't know how to
jump rope with us, they don't know how to play
games with us, they don't know how to laugh and
have a good time. They don't know how to calm
down a little bit because they're on edge for whatever
the reason is, and especially if they don't share the

(07:29):
story and get some of that off of them, and
understanding that there are some times in life and history
where therapy was not really available, let's be honest and so,
and it may not have been something that was very

(07:49):
prevalent in that time for my grandmother and her siblings.
She was there with her brother and her sister. She
had an older brother who was fighting in World War
One and had to come home and deal with that
type of situation. And so what happens is you have
to share these type of stories that when people understand

(08:09):
who you are and understand why you are that strong,
why are you that strong individual, why your character is
like this, how what your values really are when it
comes to family or anything along those lines. Unfortunately, sometimes
it makes you look like you're a superperson and people

(08:31):
have a disperception about you. But if you don't share it,
what is it. So, So here's the reason why it
matters to share. Here's why it matters. See, the more
human your story, the more relatable your brand. Becomes. And

(08:58):
so if we can take our life story and integrate
it into our talks, into our speeches, and people can't
understand our again, our struggles, our wins, our doubts, our breakthroughs,
that in this particular moment, here is a situation that
now someone else can attest to to say, you know what,

(09:24):
I might not have been in a tornado, but I
wasn't a hurricane. Oh will, I wasn't in a hurricane,
but I was in a flood. Now I gave you
these natural disasters, right, But sometimes when things are not
in a physical sense, but maybe if it's in an

(09:46):
emotional situation, maybe it is a mental situation or even
a spiritual situation. Those we have no idea what those
moments can be in your life, and you can respond
and react to it in that manner, and it can
be that catastrophic. So but when you speak about your brand,

(10:11):
it helps to show who you really are and how
human you are and how you can understand someone else's
challenges in life. So I'll leave you with this, and
I just said it. The more human your story, the

(10:37):
more relatable your brand becomes. Thank you very much for
listening today.

Speaker 2 (10:44):
Thanks for listening. Follow Maurice Chisholm on social media to
stay connected and check back weekly for new episodes until
next time. That will never work, or will it