August 6, 2025 • 34 mins
In this visually inspired episode of That Will Nevr Work, Maurice Chism sits down with video producer and brand storyteller Mariana Henninger to answer a question more entrepreneurs are asking:
“What is a brand video—and how can it actually help grow my business?”
Mariana breaks it down with clarity and creativity, showing how a well-crafted brand video goes beyond promo content to become a powerful storytelling tool. From building trust and communicating values to converting curious browsers into loyal clients, Mariana explains how brand videos are a game-changer for modern marketing.
This episode is a must-listen for business owners, coaches, and creatives who want to show the heart behind their brand—and do it in a way that resonates, sticks, and sells.
🎧 Press play and learn how to bring your brand to life—on camera and with purpose.
https://www.linkedin.com/in/marianahenninger/
https://brandmagnetic.com/
“What is a brand video—and how can it actually help grow my business?”
Mariana breaks it down with clarity and creativity, showing how a well-crafted brand video goes beyond promo content to become a powerful storytelling tool. From building trust and communicating values to converting curious browsers into loyal clients, Mariana explains how brand videos are a game-changer for modern marketing.
This episode is a must-listen for business owners, coaches, and creatives who want to show the heart behind their brand—and do it in a way that resonates, sticks, and sells.
🎧 Press play and learn how to bring your brand to life—on camera and with purpose.
https://www.linkedin.com/in/marianahenninger/
https://brandmagnetic.com/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
I thank you very much for tuning in to that
Will Never Work podcast. So a logo can't tell your story,
but a great brand video can.
Speaker 2 (00:14):
And today we're going to be.
Speaker 1 (00:18):
Have the privilege of and an Emmy Award winning she'll
tell her bio a little later, but she's going to
explain to me what a brand can really do. A
brand video, what it can really do, and what it
really is and why it might be the most powerful
tool your business is missing today. We'll talk about it
right after this.
Speaker 3 (00:39):
Educate, empower enable impact. Thank you for tuning in to
that Will Never Work, an award winning podcast where we
share inspiring information and personal experiences related to business and
the entrepreneurial journey from those who are leaders in their
respective field. Now here's your host, author and business coach Maurice.
Speaker 1 (01:06):
So as I explain to you this fabulous person we
have today, her name is Marianna, and so we're going
to ask this question, if anyone watched sixty minutes or
I'm sorry sixty seconds off a particular brand video, what
should they remember about them? What should they trust, or
(01:29):
why should they want to buy from them? Or what
they just want to scroll past without a second thought,
so what should we do as far as building it
for our brand video.
Speaker 4 (01:39):
Hey, Maurice Fortft, thanks for having me. It's super excited
to chat about this. I'm incredibly passionate about accelerating trust,
so that the entire premise of this is how do
we get a complete stranger who is meeting us for
the first time or hearing about us and really understand
(02:00):
what they do? What is that customer journey what we
call top of funnel right, like the moment they find
out about like awareness one point oho.
Speaker 5 (02:09):
Right, what happens? And then how do we.
Speaker 4 (02:14):
Use our story, like what is the best way to
accelerate no like in trust? We know that we need
to build no like in trust for people to buy
from us, So how can we make that process faster?
And what happens is so many of us in business
we've just accepted this really really stinky, terrible myth that
(02:36):
it takes six to twelve months of posting all the
time on social media. Oh my gosh, you know, like
I'm putting my kid to bed at eight and like
I haven't posted today, Like what am I going to
put out there?
Speaker 5 (02:49):
You know, most of us when we're starting our businesses.
Speaker 4 (02:51):
We don't have social media marketing teams, we don't have
an agency, we don't have the support that we like
we could have right help us with all of that stuff,
with being consistent about sending our emails, about creating that content,
about showing up on social media. But we've believed, we've
this myth that it takes six to twelve months of
(03:14):
doing this consistently every single day, or at least like
three four times a week in order for people to
trust us.
Speaker 5 (03:21):
And buy our offer, right, And I.
Speaker 4 (03:25):
Love to flip that on its head, because not only
is that a disservice for the people that we're serving
with our offers and with our products, it is a
disservice to our business obviously, because this longer it takes
you to make a sale, the less money you make.
Speaker 2 (03:42):
Think about it.
Speaker 5 (03:43):
You know, forty thousand dollars a year.
Speaker 4 (03:46):
Is not a great amount of money for somebody to
make in this country in this year right now. However,
if you were to make forty thousand dollars in six months,
that sounds a little bit better. You were to make
forty thousand dollars in one month, now we're talking, This
sounds really good, and then forty thousand dollars you could
make in a week, You could make it a day, right,
(04:06):
And so essentially, what we're trying to do is compress
the time it takes to get from a person who's
just landed on our profile, on our socials. They're checking
us out right. It's what I call the instant trust window.
The moment you hear about somebody, what's the first thing
you do. You go to their social media, you go
to their website, you go to their LinkedIn or their Instagram,
(04:27):
whatever it is like, you want to know.
Speaker 5 (04:29):
Who they are.
Speaker 4 (04:30):
And if we don't capture them in that very moment,
if we don't make an impression on them, if we
don't get them to feel something, to feel what I
and I can explain what these are, but the trust triggers,
then we are essentially then that myth becomes reality where
we're blending in with everyone else and we're having to
(04:51):
fight to be heard above the noise through months and
months and months and months of showing up consistently until
they're finally ready to.
Speaker 5 (04:59):
Buy from us.
Speaker 4 (05:00):
Is what's happening is over the months, they're like piecing
together this picture of who we are what we do
and the fact that we are trustworthy.
Speaker 5 (05:08):
And what I do instead.
Speaker 4 (05:09):
Is like I capture them right at that first moment
they meet us, and we through their brand, through your
brand video. As a business owner, you can create so
much trust right away, so that every time you do
show up.
Speaker 5 (05:24):
People are paying a lot more attention. They're a lot more.
Speaker 4 (05:26):
Engaged because you've been able to feel to create this
feeling of trust in them towards you.
Speaker 6 (05:34):
So I want to talk about the elephant of room
real quick, because you said something about posting every day,
and you hear some really really big creators talk about
that often.
Speaker 2 (05:47):
Yeah, you know and so, and we.
Speaker 1 (05:50):
Feel as though those that post every day they're in
someone's face every day. We have that feeling like they're
the ones that is having the most impact. But are
you trying to say that might not necessarily be the case.
Speaker 5 (06:04):
I'm not. No, I'm not saying that wouldn't work. No, no, no,
there's a big distinction here.
Speaker 4 (06:08):
By the way, I just got an email from her
Mosy just landed in my inbox. I have not clicked
on it, but you know how you see that little
preview of the email right next to the subject line,
and what he said was words I like to hear
are words I like, and it was it's not about
being smart, it's about being consistent. That's not wrong. But
I much prefer to be smart. I don't know about you,
(06:31):
but I know that showing up every day works. That
just sounds terrible to me because I don't have a
team that's doing this for me.
Speaker 5 (06:39):
You know, if I did great volume absolutely works.
Speaker 4 (06:42):
I mean, these big creators that you've mentioned, the big
girls that say this, they typically have a team who's
doing this for them. Right when we're talking about you're
starting your business, you're wearing all the hats. You're figuring
out all the things. You're having to do everything from
creating the thing to the landing page, to the funnels,
to the offers, to the running the ads by yourself
(07:03):
doing that, like that is a lot of hats to wear.
You might still be in your nine to five, right,
and so, like, what, at what point can you actually
live your life? And I know that you know in
the beginning there is a sacrifice period, but even so,
man like I want to be smart all day, Like
I want to be consistent, but I want to be
smart about how I'm being consistent, and so what to
(07:26):
answer your question?
Speaker 5 (07:28):
This is how I can answer your question in the
most distinct way.
Speaker 4 (07:30):
It's not that showing up every single day won't get
you there. It's that there's a much faster way to
do it. And the faster way to do it is
to build trust as soon as somebody meets you, to
build an instant connection with them, so that when you
do show up, it might be less than every day,
but when you do show up, there's a lot more impact.
(07:52):
Like do you want to show up every day and
be lost in the sea of sameness, lost in the
sea of content and really having to fight, you know,
tooth and nail for attention to be heard of the noise.
Show up and have people actually pay attention to you
because you've built that connection in the first place, you know.
(08:12):
Think about when you see your friends online, your good
friend Paul, who you know and trust, like you're paying
attention to him. He doesn't have to yell at you
to pay attention. You already pay attention to him.
Speaker 1 (08:25):
So and so, because we hear this and we see this,
we automatically think that these individuals have the trust already,
Like we're all because there's a level of assumption, right
because we see it so often. We hear their voice
all the time, so we think that they are the expert.
Speaker 2 (08:44):
We think that they are the guru.
Speaker 1 (08:46):
And I think that what I'm hearing you is saying, hey,
there's another way of perceiving this. Because again for someone
that might be just starting out, I haven't built up
trust yet. So do I really need to copy what
they're doing in order for me to be seen that way?
Speaker 2 (09:05):
So how would I develop trust?
Speaker 1 (09:07):
Especially if I don't have the thirty five forty member
team you know that they're constantly doing it, or I
don't understand what services are out there as well to say, hey,
I did this one video. I can use opens clip
to clip it up right, you know, So how can
I come out to.
Speaker 2 (09:25):
Be that you know that that developed that trust.
Speaker 4 (09:28):
So the way to do that, Maurice, is to understand
that there is a way. First of all, we have
to break that myth, right, we have to be open
to the fact that like I have proof, I have
my clients who say people are jumping on my sales
call without having those four to five emails back and forth,
like they already know me and trust me.
Speaker 5 (09:47):
We're right to it, right, right, I have.
Speaker 4 (09:49):
I have other clients who say, when I inserted my
brand video into my welcome sequence, meaning somebody signed up
for my lead magnet and right away they were watching
my brand video, the open rate skyrocketed, But more importantly,
the click through rate skyrocketed, So people not only were
watching her brand video, oh I'm sorry, the click through
(10:11):
rate skyrocketed, and the response rate to that email skyrocket
meaning people who'd never met her before. Not only we're
clicking through to watch her video, but then coming back
to the email and responding sharing their own stories Like
how impactful is that to get replies from completely cold
audiences who have just met you? Right, they are so
(10:33):
much more engaged thinking about this. Every time she shows up,
people are going to pay attention to her and so
again breaking that you know, fixed idea that it takes
showing up all the time, It takes, you know, fighting
to be heard, It takes being showing up as the
expert constantly. And what I do is I help entrepreneurs
(10:54):
realize and understand how to use their story, their own
personal story, the thing that nobody can from them, the
thing that AI can't. You know, create without them, you know,
where you're not shouting above the noise, using your story
in a way that creates that instant connection. And so
the way that we do that is by hitting what
(11:14):
I mentioned before, which is the four trust triggers.
Speaker 5 (11:18):
What are those?
Speaker 4 (11:19):
This is what you need to make your audience feel
when you tell your story. You need to make them
feel a that you've got them right, and they need
to feel I'm sorry.
Speaker 5 (11:29):
The first one is that you understand them deeply, that you.
Speaker 4 (11:32):
Get them very very you know one oh one. Marketing
is understanding your audience better than they understand themselves.
Speaker 5 (11:40):
It's very, very deep.
Speaker 4 (11:42):
So when I work with my clients, we go in
extremely deep way beyond demographics of like, oh my, you know,
client Avatar has two kids, lives in Austin, Texas and
does this and makes this mastamath.
Speaker 5 (11:54):
Now we understand their deepest fears.
Speaker 4 (11:57):
They're like, what they feel in their gut, what keeps
them up at night, the voices in their heads that
they can hear, the voices in their heads that they
can't hear because they're that deep. That's level one. Trust
trigger number one. Trust trigger number two. They need to
feel that I get them and that I've got them. Right,
I'm the expert, So I get them. I've got them.
(12:20):
I'm the expert. This is where the expertise comes in.
I actually, I'm so sorry missing up the order here.
Speaker 5 (12:25):
I get you.
Speaker 4 (12:26):
The second one is I care about you. They need
to feel that you're not just a number. You're not
just a lead, You're not just a dollar sign.
Speaker 5 (12:35):
Right.
Speaker 4 (12:36):
I often quote like these bro marketers who love to
share their stripe screenshots. Right, I'm like, I don't want
to buy from you, dude, I don't want to be
a number on your stripe senshot like I need to feel.
And buyers are getting more and more sophisticated. Right, We're
talking about the trust recession right now in the online
business world, and so I need to feel like you
(12:56):
care about me so much that you will work with
me to get results. You don't just care about making
the sale and walking away. Number three, I've got you.
That means when I think of you, I think of
the expert who will give me relief from my problem.
Like I can trust you, Like trust is actually relief, right,
(13:19):
when I trust you to help me solve my problem.
Speaker 2 (13:23):
Wow, Yes, yep.
Speaker 4 (13:25):
There's relief right where we're shedding weight of worry and
weight of like this this burden that's been on us
from having this problem. So that's the third layer of
expertise that you have the experience, you know what you're doing.
Speaker 5 (13:39):
I've got you.
Speaker 4 (13:40):
Number four, trust trigger we vibe. Our personality is aligne
right because you can get me, you can care about me,
you can be the expert in this space and the
thing that you do.
Speaker 5 (13:52):
But maybe our personalities are.
Speaker 4 (13:53):
Not the same, maybe our values are not the same.
Maybe you know, you say certain things in certain ways.
I'm like, oh that's not really what I you know,
we don't vibe right, So that's number four.
Speaker 5 (14:04):
There needs to be like a personality alignment.
Speaker 4 (14:06):
And this is especially true if you are a coach
or a course creator sort of in those fields where
you're very much the voice of the business. If you're
you know, in the product space, that's a little less
that's not true. Like think of all the products that
we buy where the founder is feels like somebody that
we would be friends with. We buy so much based
(14:29):
on alignment of values nowadays. So the Ford trust triggers
is what you need to hit with your story in
a video because obviously video, we know, has so much
more impact, so much more quickly, Like we digest video
sixty thousand times faster than we do with words. And
(14:50):
so yeah, that's what brand video in a nutshell two
to three minutes.
Speaker 1 (14:54):
So here's the thing, what of our fellas though my
store is not impactful enough? You know, I you know,
I went through school and I was a B plus student,
and you know, I went to college and you know,
but I had nothing to really shake me up, you know,
(15:14):
And I just had someone to talk to I spoke
to the other day who said, Hey, I've never been sick,
I've never.
Speaker 2 (15:21):
Been late, you know, I'm like, well, like.
Speaker 5 (15:23):
I never from the office.
Speaker 2 (15:27):
I really like it, you know.
Speaker 1 (15:29):
So you know, so they just came off as if
they had no eventful moments in their lives, you know.
And so if someone is trying to build a business,
they want to help out other people, but they feel
like their personal story they have not once something right,
you know, So how they do that?
Speaker 4 (15:47):
Well, my answer to the to that is this, Maurice,
your brand video is not actually about you.
Speaker 5 (15:55):
It might be your story, but it's not about you.
Speaker 4 (15:57):
And what I mean by that is The very first
step that I guide my clients in and my students
in is the first thing is they need to understand
their audience deeply. And what I mean by that is
you're just going to reverse engineer from that into your story.
So you might have the most boring life ever, but
you need to understand why your clients buy from you.
(16:17):
And that's all that matters. What matters, It doesn't matter
what you've done in your life. What matters is why
did they choose you specifically? And so once you understand that,
you can look for the personality traits you can look for.
You know, everyone has a mission, right or should have
a mission aside from just making money, Like why do
you choose to do this thing? And honestly, if at
(16:39):
the end of the day your mission is just making money,
I don't want to buy from you. A lot of
people won't have that draw to buy from you unless
you're going to show them how to make money too,
you know, So maybe there's some alignment there, But what
you're looking for is less of like was my life
dramatic and tear jerking? And you know, did I go
(17:00):
to the dungeons of Burma? Did I like climb the volcano,
like did.
Speaker 5 (17:05):
I lose a leg? You know whatever, That's not what's needed.
Speaker 4 (17:09):
What's needed is understanding your audience so deeply and understanding
which parts of your story are going to speak to
their experience and to make them feel like they can
trust you. And what that means is why do they
And this is how we reverse engineer, and you ask
your clients why did you buy from me? The moment
that they buy from you, and so at that very moment,
(17:32):
they have not worked with you yet, they have not
actually experienced the thing yet, They've just hit by. This
is the most important moment in all of your marketing,
you know, journey is the moment they buy from you.
You need to understand what made you buy, what made
you buy from me specifically? And once you know that,
(17:52):
then you can reverse engineer to your story. I mean,
I've had clients where part of their brand video is
working a jigsaw puzzle. Why Because what their clients love
about them is that they take chaos and they simplify
it and they make it something beautiful. Lo and behold,
a jigsaw puzzle does that too, And that happens to
be one of their favorite hobbies, right, so we're looking
(18:14):
for what I call emotional visuals. So it's not just
b roll, it's emotional visuals that are really a character
in the story, that really move our needle forward, our
feelings throughout this narrative journey of your story. And so
the visuals really compliment what you're saying without having to
be literal.
Speaker 5 (18:34):
They're more metaphorical.
Speaker 2 (18:36):
So just correct me if I'm wrong.
Speaker 1 (18:39):
Are you telling me that I might need to be
honest and true to myself maybe through this process, because
sometimes we see people and we hear people, we're not
sure if they real or not, you know, and so
they make up elaborate stories and things like that. That's
what we see, right, That's what we hear movies and
things like that.
Speaker 4 (18:58):
Right through that murice, I think there's more and more skepticism,
more like buyers are more and more sophisticated right right
to so much content. We're watching so much content where
we can tell most of us can tell if something's
been written by AI, like very very quickly. We can
tell very quickly whether you're just putting on a show,
(19:19):
whether you're renting the Lambeau and renting the Airbnb and
like doing your spiel like it's getting old, it's going stale.
Speaker 5 (19:27):
Right, Yes, it still works.
Speaker 4 (19:28):
So I'm not saying it doesn't, but I'm saying I
actually don't typically work.
Speaker 5 (19:33):
With folks like that.
Speaker 4 (19:33):
I typically work with people who hear what I'm saying
and are that genuine.
Speaker 5 (19:39):
Person who truly cares about their audience.
Speaker 4 (19:41):
Like, if I get the vibe that you don't care
about your audience, you're not my client. You can buy
my course and do it yourself, but I will not
work with you on our done for you offer.
Speaker 2 (19:53):
So wow, I think.
Speaker 5 (19:55):
It's best suited.
Speaker 3 (19:58):
You know.
Speaker 5 (19:58):
It is a really powerful weapon.
Speaker 4 (20:00):
So I don't want to really help you further your
business if that's your.
Speaker 1 (20:08):
And I brought that up because sometimes we're not sure
what's real was not all the time, because we see
so many people putting out the beautiful ruf Chris Dinners
and things like that, you know, and we think that, hey,
you know, in order for me to be a food critic,
I need to go to these really really expensive restaurants
that are technically out of my budget, right, you know.
(20:31):
And so sometimes we hear that and we see that
a part of people's story, you know, So I can
just go to Doroy Rogers and do the same thing
and create that be part of my brand versus having
to spend three hundred dollars on a baked potato.
Speaker 4 (20:49):
I think that people, oftentimes, especially early on in business,
underestimate how important it is for them to be different,
how important it is for them to to own their
own voice, to be that person who's not doing what
everyone else is doing.
Speaker 5 (21:09):
I think it can you know here, man, I once paid.
Speaker 4 (21:13):
Over ten thousand dollars for a coaching program where the
coach heavily encouraged us to look at what's already working
in the marketplace and model it, i e.
Speaker 5 (21:25):
Copy what they're doing.
Speaker 4 (21:26):
Right, I mean that's not true. Copy and model are
two different things. However, she didn't want to work with
you to figure out how to make you unique in
the marketplace. It's so much easier for her to just
tell you to go look at somebody else's work that's
already that's definitely converting. And that is so detrimental to
(21:48):
the lifespan of your business. Like it might work at first,
but ay, if you're not being true to yourself, you're
not going to last very long your business. You are
going to burn out. You're gonna be bored, You're going
to feel feel counterfeit, right, You're gonna feel make after
a while.
Speaker 5 (22:07):
And so I love the.
Speaker 4 (22:10):
Folks and I and I feel like there's more and
more a space and a welcome and the desire thirst
for people who are doing things differently, who are verbalizing
their what they what they feel and what they think
in ways that are not as restricted, in ways that
are not you know that are They're authentic, right, the
big a word that floats around a lot, and what
(22:32):
that means is, I want to know that if I'm
talking to Maurice, I'm talking to Maurice, I'm not talking like,
I'm not hearing Maurice say what he thinks he should
be saying and so or he's doing what he thinks
he should be doing to make more money, right, to
further his business. Like I want to I want to
get your take on the you know, like the fifteen
(22:53):
dollars potato I've bucked to say, I don't know, fifteen
dollars still sounds like a lot.
Speaker 1 (23:00):
And on my end, you know, I do believe that
you need to be authentic, you need to be yourself
and if.
Speaker 2 (23:06):
That means that you're going to Ray Rogers.
Speaker 1 (23:08):
Even though it's not that many around, you know, but
you're going to Ray Rogers seven to eleven. Whatever it is,
whatever is available to you, make the best out of it,
because that's who you are and that's your environment, and
there is a market of people that are in that
same space.
Speaker 2 (23:23):
You know. Everyone is not looking to be, you know,
at a.
Speaker 1 (23:28):
Roof Chris or some type of Brazilian steakhouse or something,
because that doesn't always bring people in, you know. And
so I think that even like for this, for this podcast,
I know it's not fit for everybody, right, you know,
but because I know I am genuinely who I am,
I like to laugh, I like to joke, You're going
to bring people.
Speaker 5 (23:47):
In, right, you know, people that you want to be
around that.
Speaker 4 (23:51):
I mean, that's that's such a great point to Maurice,
because I feel like I've attracted my like, my clients
and my students have all been people who I genuinely
love to work with. I've not attracted any jerks, any
a holes, like my friend. Like everyone has been so awesome,
just like genuine awesome people. And I really feel like
(24:11):
that's a result of like you and on your podcast
like being yourself speaking like yourself. You know, I think
there's there's some level of refinement and I don't share
all of the nitty gritty.
Speaker 5 (24:26):
Of my business friends, right.
Speaker 4 (24:28):
I think it's you know, one way that I've heard
it said is that sometimes it's someone important sometimes to
share these scars and not the open wounds.
Speaker 5 (24:36):
Like there's a little bit of there's a little bit
of gatekeeping.
Speaker 4 (24:40):
But when I do show up, I'm not showing up
as anybody else.
Speaker 2 (24:43):
You so, right, and there has but you can't tell
all the secrets.
Speaker 4 (24:48):
It's okay, And I think it's actually okay, It's totally fine.
Speaker 1 (24:53):
But see now, on my end, I don't mind sharing
because guess what I can give you how I get
it done right. But guess what, it's not me though,
you give what I mean, you know, and with my flavor,
how I my processes. I could tell you step by
step and how I work it through, but it's not
(25:14):
going to be my attitude towards it. It's not gonna
be my inset or my experience. So for an example,
do I do some video editing and shot some videos
and stuff in the past.
Speaker 2 (25:24):
Yeah, half, But I'm not on your level.
Speaker 1 (25:27):
You get what I mean, You get what I mean,
you know, but you know, But the reality is is
that we both have touched it. We both have the
same type of experiences. But one end, you have your
flavor and I have my flavor.
Speaker 4 (25:41):
And that's what makes us awesome, right, right, we each
have our own flavors and we can gravitate to where
we feel best, where we feel like we belong our people.
Speaker 5 (25:53):
That's exactly how it should be.
Speaker 1 (25:54):
But see, I think that sometimes people will feel intimidated
because of where you might have been in your life. Right,
you know what you have achieved, you know whatever? Is like,
she'll never talk to me, You do know what I mean,
She don't have time for me.
Speaker 2 (26:09):
Why would she?
Speaker 1 (26:10):
Because she has achieved. I mean, she's achieved way more
than I ever will. And sometimes now I have to
put on a whole new show for you, song and
dance right, just to try to impress you. But what
are you really asking for? Are you really asking to
meet the real me? Are you serious? Do you want that?
Speaker 2 (26:28):
You know?
Speaker 1 (26:28):
And sometimes we don't understand that genuineness that that speaks
more volume than doing that song and dance part.
Speaker 5 (26:35):
Yeah, I think I think there's a little bit of that.
Speaker 4 (26:37):
Not you know, I'm not no Alex for Mosi or something,
but I also feel like, you know, people who do
have a lot of people trying to meet them, a
lot of people trying to get a coffee with them.
Speaker 2 (26:49):
For some.
Speaker 4 (26:51):
There are lots of people underneath those people that would
still be amazing mentors, amazing advisors that are more accessible,
so you don't have to always talk to the top
of the top of the top. Again, I'm not there,
but I'm just saying, there are lots of people who
are ahead of you, a few steps ahead of you,
who would be amazing folks to work with. So that's
(27:16):
one second of all. If you come with humility, if
you come with how can I serve you?
Speaker 5 (27:22):
And not just what can I take from you?
Speaker 4 (27:26):
Most people, and this is what I love about entrepreneurship
is that the majority of people that you meet will
be open to helping you because they were once there.
You know, a lot of us did not start with
you know, one hundred million dollars of funding in the
bank and you know, lots of experience.
Speaker 5 (27:42):
A lot of us were not born into entrepreneurship.
Speaker 4 (27:46):
So I think there's an element of like, I remember
what it was like in your shoes, like let me
see how I can help you. And you know, I've
had I've had lots of people way further up than
me who promised to help me, who promised open doors,
and I followed through with them quite a bit, and
either they changed their mind or never heard from them,
(28:08):
or it just kind of didn't happen or fizzled out,
and despite me following up, which is very important to
follow up. And then you know what, I just had
something like that happened yesterday where somebody had promised to
send out an email on my behalf, like to essentially
promote my stuff in their email list of I think
(28:29):
they have like forty thousand people in their email lists.
They're all, you know, ideal clients for me, not all
that's the majority. And she changed her mind and she said,
you know what, now we're rethinking It was actually her
assistant that wrote me back. She had said yes, and
then she was like, well, we're kind of rethinking it.
We might you know, have paid sponsorship opportunities.
Speaker 5 (28:51):
We can keep your mind for that.
Speaker 4 (28:52):
And I'm like, wow, really, okay, well you know what
do you know what I thought, Maurice. I was like,
God's closing that door, and I'm sure they're more that
are about to be open, and I'm just you cannot
let it phase you. And that's the biggest lesson I've
learned in entrepreneurship is that you can't be phased by
the ups and downs.
Speaker 5 (29:10):
You just got to ride the wave. You just got.
Speaker 4 (29:13):
To stay in your life, like focus on the work
that you can do. Focus on what's actually in your
power to do to move forward. Keep sending the emails,
keep reaching out to people, keep doing the work, keep building,
keep progressing, keep you know another I feel like I'm
quoting Hermosey all the time and I'm not even like
a super fan. But just recently on his podcast, I
(29:34):
heard him talk about how and I mean he talks
about this all the time, but how if you keep
at it and you keep improving, there is nothing keeping
you from winning, right, Like, there's there's an element of
time as long as you're improving over time, but the
consistency over time will we'll get you there. And just
(29:58):
knowing that you will get there, Like in my mind,
I'm a multi eight figure business owner, not there yet, right,
but that's where I am already.
Speaker 5 (30:06):
If that makes sense, you know, I'm just like building
my way there.
Speaker 2 (30:09):
Wow.
Speaker 1 (30:11):
So I'm gonna be honest with you. That's a mic drop,
you know, but I appreciate you coming on the show.
I mean that was There's nothing else I could say
to that besides just everybody keep your head up. And
so for those of us that are not sure of
ourselves still, where can they reach out to you and
(30:32):
find information about you? Talk to you maybe, you know,
take that self coaching program, you know, before they talk
to you directly, whatever it might be. You know, how
can they reach out for sure?
Speaker 4 (30:43):
So I'm on Instagram at Brand Magnetic. Give me a
follow there. Say hello from Maurice's podcast. I'd love to
say hello back to you if you are interested and curious.
If you're listening to at least the first half of
our conversation here and thinking, man, that would be so
interesting to have a brand bait er to at least
(31:03):
know how to tell my story in a way that
connects with people right away. If you're thinking, like, ah,
my marketing is like not really dialed in, Like if
people land on my page, I don't know if they're
really connecting with me, or if I'm just kind of
blending in right now, I do have a cheat sheet
to help you, and it's going to help you really
understand how to start building that more practical way, how
(31:26):
to start building your brand story. And you can grab
that at brandmagnetic dot com slash cheat sheet.
Speaker 1 (31:33):
Right, and of course everyone that information will be in
the show notes, so if you're walking, running, swimming, whatever
it is, you'll be able to come back to it
and get the information. So I thank you very much
for coming on the show today.
Speaker 5 (31:47):
Thanks Maurice. Awesome to be here showing no problem.
Speaker 1 (31:49):
But before I'll let you go, I got the question
I got to ask you, right you so again, no parameters,
use your imagination.
Speaker 2 (31:59):
Would you rather choose three doors or a forking road?
Speaker 4 (32:04):
I would rather choose the fork in the road. I'm
guessing if fork has two options, whereas the three doors
have three options, and if one of them, at least
one of them is a great option, my chances are
higher of landing on a great The other thing about
the fork in the road is that I can see
the road ahead right where I can kind of assess
that I have a bit more data, So yeah, I
(32:27):
would choose choose a.
Speaker 2 (32:29):
Fork in row.
Speaker 1 (32:30):
So with that fork in the row, because we're at
one right now, I'm gonna ask you another question.
Speaker 2 (32:35):
Before we go.
Speaker 1 (32:36):
So, if you could choose anyone to sing a duet
with dead or alive, who would that person be?
Speaker 5 (32:45):
Hmm, have really probably Yeah. I think his voice would
like overcome and people would show up in droves to
watch them. Yeah.
Speaker 2 (32:57):
Nice. Yeah, yeah.
Speaker 1 (32:59):
So so you know, I appreciate the insight on how
you look at yourself and look at business, and you know,
even the audience that you're you're speaking to. You know,
I think those are the type of things that we
could say, Hey, you know what I vibe with her
in those situations.
Speaker 4 (33:14):
You know, if you come into my world, you'll see
my brand video, but you can also watch it at
brand magnetic dot com slash Mariana. I usually recommend people
watching that before they listen to me talk about a
brand video, because then they kind of visualize it. They
can feel what it's about, and that's so important because
that's like the biggest driver of sales for me. People
actually watch them, they're like, oh my gosh, Like I'm
(33:37):
not even their ideal client and now I feel like
this is who I would recommend to other people, right you, So,
so yeah, if you want to experience it for yourself,
make sure to watch the brand videos on my website
and things like that, because then you'll actually get a
feel for what happens when when you do this.
Speaker 1 (33:55):
And I'm gonna tell you because I watched the videos myself.
It's actually still up on my screen right now. And
I have to say that you you bring an element
to that that makes it feel like us regular humans
can do it.
Speaker 2 (34:10):
To be honest, yeah, I love that.
Speaker 5 (34:14):
I'm a regular human.
Speaker 2 (34:18):
I know, right, I know, right, you know, but no,
but I appreciate you coming on the show.
Speaker 1 (34:24):
Thanks sure, and I thank you very much for listening
to that one that Word podcast, and I will talk
to you just a little bit later.
Speaker 3 (34:32):
Thanks for listening. Follow Maurice Chisholm on social media to
stay connected and check back weekly for new episodes until
next time. That will never work? Or will it?
I thank you very much for tuning in to that
Will Never Work podcast. So a logo can't tell your story,
but a great brand video can.
Speaker 2 (00:14):
And today we're going to be.
Speaker 1 (00:18):
Have the privilege of and an Emmy Award winning she'll
tell her bio a little later, but she's going to
explain to me what a brand can really do. A
brand video, what it can really do, and what it
really is and why it might be the most powerful
tool your business is missing today. We'll talk about it
right after this.
Speaker 3 (00:39):
Educate, empower enable impact. Thank you for tuning in to
that Will Never Work, an award winning podcast where we
share inspiring information and personal experiences related to business and
the entrepreneurial journey from those who are leaders in their
respective field. Now here's your host, author and business coach Maurice.
Speaker 1 (01:06):
So as I explain to you this fabulous person we
have today, her name is Marianna, and so we're going
to ask this question, if anyone watched sixty minutes or
I'm sorry sixty seconds off a particular brand video, what
should they remember about them? What should they trust, or
(01:29):
why should they want to buy from them? Or what
they just want to scroll past without a second thought,
so what should we do as far as building it
for our brand video.
Speaker 4 (01:39):
Hey, Maurice Fortft, thanks for having me. It's super excited
to chat about this. I'm incredibly passionate about accelerating trust,
so that the entire premise of this is how do
we get a complete stranger who is meeting us for
the first time or hearing about us and really understand
(02:00):
what they do? What is that customer journey what we
call top of funnel right, like the moment they find
out about like awareness one point oho.
Speaker 5 (02:09):
Right, what happens? And then how do we.
Speaker 4 (02:14):
Use our story, like what is the best way to
accelerate no like in trust? We know that we need
to build no like in trust for people to buy
from us, So how can we make that process faster?
And what happens is so many of us in business
we've just accepted this really really stinky, terrible myth that
(02:36):
it takes six to twelve months of posting all the
time on social media. Oh my gosh, you know, like
I'm putting my kid to bed at eight and like
I haven't posted today, Like what am I going to
put out there?
Speaker 5 (02:49):
You know, most of us when we're starting our businesses.
Speaker 4 (02:51):
We don't have social media marketing teams, we don't have
an agency, we don't have the support that we like
we could have right help us with all of that stuff,
with being consistent about sending our emails, about creating that content,
about showing up on social media. But we've believed, we've
this myth that it takes six to twelve months of
(03:14):
doing this consistently every single day, or at least like
three four times a week in order for people to
trust us.
Speaker 5 (03:21):
And buy our offer, right, And I.
Speaker 4 (03:25):
Love to flip that on its head, because not only
is that a disservice for the people that we're serving
with our offers and with our products, it is a
disservice to our business obviously, because this longer it takes
you to make a sale, the less money you make.
Speaker 2 (03:42):
Think about it.
Speaker 5 (03:43):
You know, forty thousand dollars a year.
Speaker 4 (03:46):
Is not a great amount of money for somebody to
make in this country in this year right now. However,
if you were to make forty thousand dollars in six months,
that sounds a little bit better. You were to make
forty thousand dollars in one month, now we're talking, This
sounds really good, and then forty thousand dollars you could
make in a week, You could make it a day, right,
(04:06):
And so essentially, what we're trying to do is compress
the time it takes to get from a person who's
just landed on our profile, on our socials. They're checking
us out right. It's what I call the instant trust window.
The moment you hear about somebody, what's the first thing
you do. You go to their social media, you go
to their website, you go to their LinkedIn or their Instagram,
(04:27):
whatever it is like, you want to know.
Speaker 5 (04:29):
Who they are.
Speaker 4 (04:30):
And if we don't capture them in that very moment,
if we don't make an impression on them, if we
don't get them to feel something, to feel what I
and I can explain what these are, but the trust triggers,
then we are essentially then that myth becomes reality where
we're blending in with everyone else and we're having to
(04:51):
fight to be heard above the noise through months and
months and months and months of showing up consistently until
they're finally ready to.
Speaker 5 (04:59):
Buy from us.
Speaker 4 (05:00):
Is what's happening is over the months, they're like piecing
together this picture of who we are what we do
and the fact that we are trustworthy.
Speaker 5 (05:08):
And what I do instead.
Speaker 4 (05:09):
Is like I capture them right at that first moment
they meet us, and we through their brand, through your
brand video. As a business owner, you can create so
much trust right away, so that every time you do
show up.
Speaker 5 (05:24):
People are paying a lot more attention. They're a lot more.
Speaker 4 (05:26):
Engaged because you've been able to feel to create this
feeling of trust in them towards you.
Speaker 6 (05:34):
So I want to talk about the elephant of room
real quick, because you said something about posting every day,
and you hear some really really big creators talk about
that often.
Speaker 2 (05:47):
Yeah, you know and so, and we.
Speaker 1 (05:50):
Feel as though those that post every day they're in
someone's face every day. We have that feeling like they're
the ones that is having the most impact. But are
you trying to say that might not necessarily be the case.
Speaker 5 (06:04):
I'm not. No, I'm not saying that wouldn't work. No, no, no,
there's a big distinction here.
Speaker 4 (06:08):
By the way, I just got an email from her
Mosy just landed in my inbox. I have not clicked
on it, but you know how you see that little
preview of the email right next to the subject line,
and what he said was words I like to hear
are words I like, and it was it's not about
being smart, it's about being consistent. That's not wrong. But
I much prefer to be smart. I don't know about you,
(06:31):
but I know that showing up every day works. That
just sounds terrible to me because I don't have a
team that's doing this for me.
Speaker 5 (06:39):
You know, if I did great volume absolutely works.
Speaker 4 (06:42):
I mean, these big creators that you've mentioned, the big
girls that say this, they typically have a team who's
doing this for them. Right when we're talking about you're
starting your business, you're wearing all the hats. You're figuring
out all the things. You're having to do everything from
creating the thing to the landing page, to the funnels,
to the offers, to the running the ads by yourself
(07:03):
doing that, like that is a lot of hats to wear.
You might still be in your nine to five, right,
and so, like, what, at what point can you actually
live your life? And I know that you know in
the beginning there is a sacrifice period, but even so,
man like I want to be smart all day, Like
I want to be consistent, but I want to be
smart about how I'm being consistent, and so what to
(07:26):
answer your question?
Speaker 5 (07:28):
This is how I can answer your question in the
most distinct way.
Speaker 4 (07:30):
It's not that showing up every single day won't get
you there. It's that there's a much faster way to
do it. And the faster way to do it is
to build trust as soon as somebody meets you, to
build an instant connection with them, so that when you
do show up, it might be less than every day,
but when you do show up, there's a lot more impact.
(07:52):
Like do you want to show up every day and
be lost in the sea of sameness, lost in the
sea of content and really having to fight, you know,
tooth and nail for attention to be heard of the noise.
Show up and have people actually pay attention to you
because you've built that connection in the first place, you know.
(08:12):
Think about when you see your friends online, your good
friend Paul, who you know and trust, like you're paying
attention to him. He doesn't have to yell at you
to pay attention. You already pay attention to him.
Speaker 1 (08:25):
So and so, because we hear this and we see this,
we automatically think that these individuals have the trust already,
Like we're all because there's a level of assumption, right
because we see it so often. We hear their voice
all the time, so we think that they are the expert.
Speaker 2 (08:44):
We think that they are the guru.
Speaker 1 (08:46):
And I think that what I'm hearing you is saying, hey,
there's another way of perceiving this. Because again for someone
that might be just starting out, I haven't built up
trust yet. So do I really need to copy what
they're doing in order for me to be seen that way?
Speaker 2 (09:05):
So how would I develop trust?
Speaker 1 (09:07):
Especially if I don't have the thirty five forty member
team you know that they're constantly doing it, or I
don't understand what services are out there as well to say, hey,
I did this one video. I can use opens clip
to clip it up right, you know, So how can
I come out to.
Speaker 2 (09:25):
Be that you know that that developed that trust.
Speaker 4 (09:28):
So the way to do that, Maurice, is to understand
that there is a way. First of all, we have
to break that myth, right, we have to be open
to the fact that like I have proof, I have
my clients who say people are jumping on my sales
call without having those four to five emails back and forth,
like they already know me and trust me.
Speaker 5 (09:47):
We're right to it, right, right, I have.
Speaker 4 (09:49):
I have other clients who say, when I inserted my
brand video into my welcome sequence, meaning somebody signed up
for my lead magnet and right away they were watching
my brand video, the open rate skyrocketed, But more importantly,
the click through rate skyrocketed, So people not only were
watching her brand video, oh I'm sorry, the click through
(10:11):
rate skyrocketed, and the response rate to that email skyrocket
meaning people who'd never met her before. Not only we're
clicking through to watch her video, but then coming back
to the email and responding sharing their own stories Like
how impactful is that to get replies from completely cold
audiences who have just met you? Right, they are so
(10:33):
much more engaged thinking about this. Every time she shows up,
people are going to pay attention to her and so
again breaking that you know, fixed idea that it takes
showing up all the time, It takes, you know, fighting
to be heard, It takes being showing up as the
expert constantly. And what I do is I help entrepreneurs
(10:54):
realize and understand how to use their story, their own
personal story, the thing that nobody can from them, the
thing that AI can't. You know, create without them, you know,
where you're not shouting above the noise, using your story
in a way that creates that instant connection. And so
the way that we do that is by hitting what
(11:14):
I mentioned before, which is the four trust triggers.
Speaker 5 (11:18):
What are those?
Speaker 4 (11:19):
This is what you need to make your audience feel
when you tell your story. You need to make them
feel a that you've got them right, and they need
to feel I'm sorry.
Speaker 5 (11:29):
The first one is that you understand them deeply, that you.
Speaker 4 (11:32):
Get them very very you know one oh one. Marketing
is understanding your audience better than they understand themselves.
Speaker 5 (11:40):
It's very, very deep.
Speaker 4 (11:42):
So when I work with my clients, we go in
extremely deep way beyond demographics of like, oh my, you know,
client Avatar has two kids, lives in Austin, Texas and
does this and makes this mastamath.
Speaker 5 (11:54):
Now we understand their deepest fears.
Speaker 4 (11:57):
They're like, what they feel in their gut, what keeps
them up at night, the voices in their heads that
they can hear, the voices in their heads that they
can't hear because they're that deep. That's level one. Trust
trigger number one. Trust trigger number two. They need to
feel that I get them and that I've got them. Right,
I'm the expert, So I get them. I've got them.
(12:20):
I'm the expert. This is where the expertise comes in.
I actually, I'm so sorry missing up the order here.
Speaker 5 (12:25):
I get you.
Speaker 4 (12:26):
The second one is I care about you. They need
to feel that you're not just a number. You're not
just a lead, You're not just a dollar sign.
Speaker 5 (12:35):
Right.
Speaker 4 (12:36):
I often quote like these bro marketers who love to
share their stripe screenshots. Right, I'm like, I don't want
to buy from you, dude, I don't want to be
a number on your stripe senshot like I need to feel.
And buyers are getting more and more sophisticated. Right, We're
talking about the trust recession right now in the online
business world, and so I need to feel like you
(12:56):
care about me so much that you will work with
me to get results. You don't just care about making
the sale and walking away. Number three, I've got you.
That means when I think of you, I think of
the expert who will give me relief from my problem.
Like I can trust you, Like trust is actually relief, right,
(13:19):
when I trust you to help me solve my problem.
Speaker 2 (13:23):
Wow, Yes, yep.
Speaker 4 (13:25):
There's relief right where we're shedding weight of worry and
weight of like this this burden that's been on us
from having this problem. So that's the third layer of
expertise that you have the experience, you know what you're doing.
Speaker 5 (13:39):
I've got you.
Speaker 4 (13:40):
Number four, trust trigger we vibe. Our personality is aligne
right because you can get me, you can care about me,
you can be the expert in this space and the
thing that you do.
Speaker 5 (13:52):
But maybe our personalities are.
Speaker 4 (13:53):
Not the same, maybe our values are not the same.
Maybe you know, you say certain things in certain ways.
I'm like, oh that's not really what I you know,
we don't vibe right, So that's number four.
Speaker 5 (14:04):
There needs to be like a personality alignment.
Speaker 4 (14:06):
And this is especially true if you are a coach
or a course creator sort of in those fields where
you're very much the voice of the business. If you're
you know, in the product space, that's a little less
that's not true. Like think of all the products that
we buy where the founder is feels like somebody that
we would be friends with. We buy so much based
(14:29):
on alignment of values nowadays. So the Ford trust triggers
is what you need to hit with your story in
a video because obviously video, we know, has so much
more impact, so much more quickly, Like we digest video
sixty thousand times faster than we do with words. And
(14:50):
so yeah, that's what brand video in a nutshell two
to three minutes.
Speaker 1 (14:54):
So here's the thing, what of our fellas though my
store is not impactful enough? You know, I you know,
I went through school and I was a B plus student,
and you know, I went to college and you know,
but I had nothing to really shake me up, you know,
(15:14):
And I just had someone to talk to I spoke
to the other day who said, Hey, I've never been sick,
I've never.
Speaker 2 (15:21):
Been late, you know, I'm like, well, like.
Speaker 5 (15:23):
I never from the office.
Speaker 2 (15:27):
I really like it, you know.
Speaker 1 (15:29):
So you know, so they just came off as if
they had no eventful moments in their lives, you know.
And so if someone is trying to build a business,
they want to help out other people, but they feel
like their personal story they have not once something right,
you know, So how they do that?
Speaker 4 (15:47):
Well, my answer to the to that is this, Maurice,
your brand video is not actually about you.
Speaker 5 (15:55):
It might be your story, but it's not about you.
Speaker 4 (15:57):
And what I mean by that is The very first
step that I guide my clients in and my students
in is the first thing is they need to understand
their audience deeply. And what I mean by that is
you're just going to reverse engineer from that into your story.
So you might have the most boring life ever, but
you need to understand why your clients buy from you.
(16:17):
And that's all that matters. What matters, It doesn't matter
what you've done in your life. What matters is why
did they choose you specifically? And so once you understand that,
you can look for the personality traits you can look for.
You know, everyone has a mission, right or should have
a mission aside from just making money, Like why do
you choose to do this thing? And honestly, if at
(16:39):
the end of the day your mission is just making money,
I don't want to buy from you. A lot of
people won't have that draw to buy from you unless
you're going to show them how to make money too,
you know, So maybe there's some alignment there, But what
you're looking for is less of like was my life
dramatic and tear jerking? And you know, did I go
(17:00):
to the dungeons of Burma? Did I like climb the volcano,
like did.
Speaker 5 (17:05):
I lose a leg? You know whatever, That's not what's needed.
Speaker 4 (17:09):
What's needed is understanding your audience so deeply and understanding
which parts of your story are going to speak to
their experience and to make them feel like they can
trust you. And what that means is why do they
And this is how we reverse engineer, and you ask
your clients why did you buy from me? The moment
that they buy from you, and so at that very moment,
(17:32):
they have not worked with you yet, they have not
actually experienced the thing yet, They've just hit by. This
is the most important moment in all of your marketing,
you know, journey is the moment they buy from you.
You need to understand what made you buy, what made
you buy from me specifically? And once you know that,
(17:52):
then you can reverse engineer to your story. I mean,
I've had clients where part of their brand video is
working a jigsaw puzzle. Why Because what their clients love
about them is that they take chaos and they simplify
it and they make it something beautiful. Lo and behold,
a jigsaw puzzle does that too, And that happens to
be one of their favorite hobbies, right, so we're looking
(18:14):
for what I call emotional visuals. So it's not just
b roll, it's emotional visuals that are really a character
in the story, that really move our needle forward, our
feelings throughout this narrative journey of your story. And so
the visuals really compliment what you're saying without having to
be literal.
Speaker 5 (18:34):
They're more metaphorical.
Speaker 2 (18:36):
So just correct me if I'm wrong.
Speaker 1 (18:39):
Are you telling me that I might need to be
honest and true to myself maybe through this process, because
sometimes we see people and we hear people, we're not
sure if they real or not, you know, and so
they make up elaborate stories and things like that. That's
what we see, right, That's what we hear movies and
things like that.
Speaker 4 (18:58):
Right through that murice, I think there's more and more skepticism,
more like buyers are more and more sophisticated right right
to so much content. We're watching so much content where
we can tell most of us can tell if something's
been written by AI, like very very quickly. We can
tell very quickly whether you're just putting on a show,
(19:19):
whether you're renting the Lambeau and renting the Airbnb and
like doing your spiel like it's getting old, it's going stale.
Speaker 5 (19:27):
Right, Yes, it still works.
Speaker 4 (19:28):
So I'm not saying it doesn't, but I'm saying I
actually don't typically work.
Speaker 5 (19:33):
With folks like that.
Speaker 4 (19:33):
I typically work with people who hear what I'm saying
and are that genuine.
Speaker 5 (19:39):
Person who truly cares about their audience.
Speaker 4 (19:41):
Like, if I get the vibe that you don't care
about your audience, you're not my client. You can buy
my course and do it yourself, but I will not
work with you on our done for you offer.
Speaker 2 (19:53):
So wow, I think.
Speaker 5 (19:55):
It's best suited.
Speaker 3 (19:58):
You know.
Speaker 5 (19:58):
It is a really powerful weapon.
Speaker 4 (20:00):
So I don't want to really help you further your
business if that's your.
Speaker 1 (20:08):
And I brought that up because sometimes we're not sure
what's real was not all the time, because we see
so many people putting out the beautiful ruf Chris Dinners
and things like that, you know, and we think that, hey,
you know, in order for me to be a food critic,
I need to go to these really really expensive restaurants
that are technically out of my budget, right, you know.
(20:31):
And so sometimes we hear that and we see that
a part of people's story, you know, So I can
just go to Doroy Rogers and do the same thing
and create that be part of my brand versus having
to spend three hundred dollars on a baked potato.
Speaker 4 (20:49):
I think that people, oftentimes, especially early on in business,
underestimate how important it is for them to be different,
how important it is for them to to own their
own voice, to be that person who's not doing what
everyone else is doing.
Speaker 5 (21:09):
I think it can you know here, man, I once paid.
Speaker 4 (21:13):
Over ten thousand dollars for a coaching program where the
coach heavily encouraged us to look at what's already working
in the marketplace and model it, i e.
Speaker 5 (21:25):
Copy what they're doing.
Speaker 4 (21:26):
Right, I mean that's not true. Copy and model are
two different things. However, she didn't want to work with
you to figure out how to make you unique in
the marketplace. It's so much easier for her to just
tell you to go look at somebody else's work that's
already that's definitely converting. And that is so detrimental to
(21:48):
the lifespan of your business. Like it might work at first,
but ay, if you're not being true to yourself, you're
not going to last very long your business. You are
going to burn out. You're gonna be bored, You're going
to feel feel counterfeit, right, You're gonna feel make after
a while.
Speaker 5 (22:07):
And so I love the.
Speaker 4 (22:10):
Folks and I and I feel like there's more and
more a space and a welcome and the desire thirst
for people who are doing things differently, who are verbalizing
their what they what they feel and what they think
in ways that are not as restricted, in ways that
are not you know that are They're authentic, right, the
big a word that floats around a lot, and what
(22:32):
that means is, I want to know that if I'm
talking to Maurice, I'm talking to Maurice, I'm not talking like,
I'm not hearing Maurice say what he thinks he should
be saying and so or he's doing what he thinks
he should be doing to make more money, right, to
further his business. Like I want to I want to
get your take on the you know, like the fifteen
(22:53):
dollars potato I've bucked to say, I don't know, fifteen
dollars still sounds like a lot.
Speaker 1 (23:00):
And on my end, you know, I do believe that
you need to be authentic, you need to be yourself
and if.
Speaker 2 (23:06):
That means that you're going to Ray Rogers.
Speaker 1 (23:08):
Even though it's not that many around, you know, but
you're going to Ray Rogers seven to eleven. Whatever it is,
whatever is available to you, make the best out of it,
because that's who you are and that's your environment, and
there is a market of people that are in that
same space.
Speaker 2 (23:23):
You know. Everyone is not looking to be, you know,
at a.
Speaker 1 (23:28):
Roof Chris or some type of Brazilian steakhouse or something,
because that doesn't always bring people in, you know. And
so I think that even like for this, for this podcast,
I know it's not fit for everybody, right, you know,
but because I know I am genuinely who I am,
I like to laugh, I like to joke, You're going
to bring people.
Speaker 5 (23:47):
In, right, you know, people that you want to be
around that.
Speaker 4 (23:51):
I mean, that's that's such a great point to Maurice,
because I feel like I've attracted my like, my clients
and my students have all been people who I genuinely
love to work with. I've not attracted any jerks, any
a holes, like my friend. Like everyone has been so awesome,
just like genuine awesome people. And I really feel like
(24:11):
that's a result of like you and on your podcast
like being yourself speaking like yourself. You know, I think
there's there's some level of refinement and I don't share
all of the nitty gritty.
Speaker 5 (24:26):
Of my business friends, right.
Speaker 4 (24:28):
I think it's you know, one way that I've heard
it said is that sometimes it's someone important sometimes to
share these scars and not the open wounds.
Speaker 5 (24:36):
Like there's a little bit of there's a little bit
of gatekeeping.
Speaker 4 (24:40):
But when I do show up, I'm not showing up
as anybody else.
Speaker 2 (24:43):
You so, right, and there has but you can't tell
all the secrets.
Speaker 4 (24:48):
It's okay, And I think it's actually okay, It's totally fine.
Speaker 1 (24:53):
But see now, on my end, I don't mind sharing
because guess what I can give you how I get
it done right. But guess what, it's not me though,
you give what I mean, you know, and with my flavor,
how I my processes. I could tell you step by
step and how I work it through, but it's not
(25:14):
going to be my attitude towards it. It's not gonna
be my inset or my experience. So for an example,
do I do some video editing and shot some videos
and stuff in the past.
Speaker 2 (25:24):
Yeah, half, But I'm not on your level.
Speaker 1 (25:27):
You get what I mean, You get what I mean,
you know, but you know, But the reality is is
that we both have touched it. We both have the
same type of experiences. But one end, you have your
flavor and I have my flavor.
Speaker 4 (25:41):
And that's what makes us awesome, right, right, we each
have our own flavors and we can gravitate to where
we feel best, where we feel like we belong our people.
Speaker 5 (25:53):
That's exactly how it should be.
Speaker 1 (25:54):
But see, I think that sometimes people will feel intimidated
because of where you might have been in your life. Right,
you know what you have achieved, you know whatever? Is like,
she'll never talk to me, You do know what I mean,
She don't have time for me.
Speaker 2 (26:09):
Why would she?
Speaker 1 (26:10):
Because she has achieved. I mean, she's achieved way more
than I ever will. And sometimes now I have to
put on a whole new show for you, song and
dance right, just to try to impress you. But what
are you really asking for? Are you really asking to
meet the real me? Are you serious? Do you want that?
Speaker 2 (26:28):
You know?
Speaker 1 (26:28):
And sometimes we don't understand that genuineness that that speaks
more volume than doing that song and dance part.
Speaker 5 (26:35):
Yeah, I think I think there's a little bit of that.
Speaker 4 (26:37):
Not you know, I'm not no Alex for Mosi or something,
but I also feel like, you know, people who do
have a lot of people trying to meet them, a
lot of people trying to get a coffee with them.
Speaker 2 (26:49):
For some.
Speaker 4 (26:51):
There are lots of people underneath those people that would
still be amazing mentors, amazing advisors that are more accessible,
so you don't have to always talk to the top
of the top of the top. Again, I'm not there,
but I'm just saying, there are lots of people who
are ahead of you, a few steps ahead of you,
who would be amazing folks to work with. So that's
(27:16):
one second of all. If you come with humility, if
you come with how can I serve you?
Speaker 5 (27:22):
And not just what can I take from you?
Speaker 4 (27:26):
Most people, and this is what I love about entrepreneurship
is that the majority of people that you meet will
be open to helping you because they were once there.
You know, a lot of us did not start with
you know, one hundred million dollars of funding in the
bank and you know, lots of experience.
Speaker 5 (27:42):
A lot of us were not born into entrepreneurship.
Speaker 4 (27:46):
So I think there's an element of like, I remember
what it was like in your shoes, like let me
see how I can help you. And you know, I've
had I've had lots of people way further up than
me who promised to help me, who promised open doors,
and I followed through with them quite a bit, and
either they changed their mind or never heard from them,
(28:08):
or it just kind of didn't happen or fizzled out,
and despite me following up, which is very important to
follow up. And then you know what, I just had
something like that happened yesterday where somebody had promised to
send out an email on my behalf, like to essentially
promote my stuff in their email list of I think
(28:29):
they have like forty thousand people in their email lists.
They're all, you know, ideal clients for me, not all
that's the majority. And she changed her mind and she said,
you know what, now we're rethinking It was actually her
assistant that wrote me back. She had said yes, and
then she was like, well, we're kind of rethinking it.
We might you know, have paid sponsorship opportunities.
Speaker 5 (28:51):
We can keep your mind for that.
Speaker 4 (28:52):
And I'm like, wow, really, okay, well you know what
do you know what I thought, Maurice. I was like,
God's closing that door, and I'm sure they're more that
are about to be open, and I'm just you cannot
let it phase you. And that's the biggest lesson I've
learned in entrepreneurship is that you can't be phased by
the ups and downs.
Speaker 5 (29:10):
You just got to ride the wave. You just got.
Speaker 4 (29:13):
To stay in your life, like focus on the work
that you can do. Focus on what's actually in your
power to do to move forward. Keep sending the emails,
keep reaching out to people, keep doing the work, keep building,
keep progressing, keep you know another I feel like I'm
quoting Hermosey all the time and I'm not even like
a super fan. But just recently on his podcast, I
(29:34):
heard him talk about how and I mean he talks
about this all the time, but how if you keep
at it and you keep improving, there is nothing keeping
you from winning, right, Like, there's there's an element of
time as long as you're improving over time, but the
consistency over time will we'll get you there. And just
(29:58):
knowing that you will get there, Like in my mind,
I'm a multi eight figure business owner, not there yet, right,
but that's where I am already.
Speaker 5 (30:06):
If that makes sense, you know, I'm just like building
my way there.
Speaker 2 (30:09):
Wow.
Speaker 1 (30:11):
So I'm gonna be honest with you. That's a mic drop,
you know, but I appreciate you coming on the show.
I mean that was There's nothing else I could say
to that besides just everybody keep your head up. And
so for those of us that are not sure of
ourselves still, where can they reach out to you and
(30:32):
find information about you? Talk to you maybe, you know,
take that self coaching program, you know, before they talk
to you directly, whatever it might be. You know, how
can they reach out for sure?
Speaker 4 (30:43):
So I'm on Instagram at Brand Magnetic. Give me a
follow there. Say hello from Maurice's podcast. I'd love to
say hello back to you if you are interested and curious.
If you're listening to at least the first half of
our conversation here and thinking, man, that would be so
interesting to have a brand bait er to at least
(31:03):
know how to tell my story in a way that
connects with people right away. If you're thinking, like, ah,
my marketing is like not really dialed in, Like if
people land on my page, I don't know if they're
really connecting with me, or if I'm just kind of
blending in right now, I do have a cheat sheet
to help you, and it's going to help you really
understand how to start building that more practical way, how
(31:26):
to start building your brand story. And you can grab
that at brandmagnetic dot com slash cheat sheet.
Speaker 1 (31:33):
Right, and of course everyone that information will be in
the show notes, so if you're walking, running, swimming, whatever
it is, you'll be able to come back to it
and get the information. So I thank you very much
for coming on the show today.
Speaker 5 (31:47):
Thanks Maurice. Awesome to be here showing no problem.
Speaker 1 (31:49):
But before I'll let you go, I got the question
I got to ask you, right you so again, no parameters,
use your imagination.
Speaker 2 (31:59):
Would you rather choose three doors or a forking road?
Speaker 4 (32:04):
I would rather choose the fork in the road. I'm
guessing if fork has two options, whereas the three doors
have three options, and if one of them, at least
one of them is a great option, my chances are
higher of landing on a great The other thing about
the fork in the road is that I can see
the road ahead right where I can kind of assess
that I have a bit more data, So yeah, I
(32:27):
would choose choose a.
Speaker 2 (32:29):
Fork in row.
Speaker 1 (32:30):
So with that fork in the row, because we're at
one right now, I'm gonna ask you another question.
Speaker 2 (32:35):
Before we go.
Speaker 1 (32:36):
So, if you could choose anyone to sing a duet
with dead or alive, who would that person be?
Speaker 5 (32:45):
Hmm, have really probably Yeah. I think his voice would
like overcome and people would show up in droves to
watch them. Yeah.
Speaker 2 (32:57):
Nice. Yeah, yeah.
Speaker 1 (32:59):
So so you know, I appreciate the insight on how
you look at yourself and look at business, and you know,
even the audience that you're you're speaking to. You know,
I think those are the type of things that we
could say, Hey, you know what I vibe with her
in those situations.
Speaker 4 (33:14):
You know, if you come into my world, you'll see
my brand video, but you can also watch it at
brand magnetic dot com slash Mariana. I usually recommend people
watching that before they listen to me talk about a
brand video, because then they kind of visualize it. They
can feel what it's about, and that's so important because
that's like the biggest driver of sales for me. People
actually watch them, they're like, oh my gosh, Like I'm
(33:37):
not even their ideal client and now I feel like
this is who I would recommend to other people, right you, So,
so yeah, if you want to experience it for yourself,
make sure to watch the brand videos on my website
and things like that, because then you'll actually get a
feel for what happens when when you do this.
Speaker 1 (33:55):
And I'm gonna tell you because I watched the videos myself.
It's actually still up on my screen right now. And
I have to say that you you bring an element
to that that makes it feel like us regular humans
can do it.
Speaker 2 (34:10):
To be honest, yeah, I love that.
Speaker 5 (34:14):
I'm a regular human.
Speaker 2 (34:18):
I know, right, I know, right, you know, but no,
but I appreciate you coming on the show.
Speaker 1 (34:24):
Thanks sure, and I thank you very much for listening
to that one that Word podcast, and I will talk
to you just a little bit later.
Speaker 3 (34:32):
Thanks for listening. Follow Maurice Chisholm on social media to
stay connected and check back weekly for new episodes until
next time. That will never work? Or will it?
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