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June 12, 2024 24 mins
Jeremy Shapiro emphasizes the crucial transition entrepreneurs must make from working in their business, where they focus on technical tasks, to working on their business, where they concentrate on strategic growth through marketing, sales, system implementation, and team building. It outlines the journey from being an employee or solopreneur to becoming a true business owner, as inspired by Robert Kiyosaki’s cash flow quadrant, highlighting the necessity of shifting focus from day-to-day operations to creating a self-sustaining business that operates effectively even in the owner’s absence. This involves embracing the mindset change required to take on the responsibilities of a business owner, including dealing with sales, ensuring profitability, and adapting business models for consistent cash flow.

Jeremy shares personal anecdotes and stories, like taking time off for family or dealing with unforeseen accidents, to underscore the importance of having reliable systems and a capable team in place. It stresses the need for implementing technology and systems, calculating an effective hourly rate, and hiring employees who align with the company’s core values and mission to grow the business while maintaining personal freedom.

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