June 12, 2025 • 29 mins
With self-discipline, most anything is possible.” - Theodore Roosevelt
Taylor Wiggers, founder of TLRD. Fitness, is a certified personal trainer, sports nutrition coach, and accomplished fitness entrepreneur who has successfully launched a results-driven fitness brand and training app. With a professional focus on strength training, mobility, and injury prevention, Taylor designs programs that enhance functional movement patterns and support long-term physical resilience. Recognizing the powerful connection between body and mind, Taylor also emphasizes the development of a resilient mindset—integrating mental grit and fortitude into training to empower individuals both physically and psychologically. Through an evidence-based, holistic approach to fitness, Taylor is committed to helping people build strength that translates far beyond the gym and into everyday life.As an entrepreneur, Taylor has successfully transformed a personal training practice into a digital-first fitness company, leveraging content creation, community engagement, and technology to expand global reach. Through the development of an easily accessible training app and a loyal social media following, Taylor has cultivated a brand that educates and empowers individuals to not only move better but to approach fitness with intention, resilience, and purpose. At the core of Taylor’s philosophy is the belief that physical strength and mental resilience are inseparable. Every program is designed to challenge the body while strengthening mindset—instilling the grit, discipline, and mental fortitude required to succeed in both fitness and life. Her commitment to her brand messaging fosters a supportive and motivating environment that encourages clients to push their limits, overcome obstacles, and embrace a sustainable, healthy lifestyle.
Instagram: tlrd.taywiggs
Email: tlrd.taylorwiggers@gmail.com
Phone: 406-261-4917
App: https://my.playbookapp.io/tlrdfitness
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-answer-is-yes--2903418/support.
Taylor Wiggers, founder of TLRD. Fitness, is a certified personal trainer, sports nutrition coach, and accomplished fitness entrepreneur who has successfully launched a results-driven fitness brand and training app. With a professional focus on strength training, mobility, and injury prevention, Taylor designs programs that enhance functional movement patterns and support long-term physical resilience. Recognizing the powerful connection between body and mind, Taylor also emphasizes the development of a resilient mindset—integrating mental grit and fortitude into training to empower individuals both physically and psychologically. Through an evidence-based, holistic approach to fitness, Taylor is committed to helping people build strength that translates far beyond the gym and into everyday life.As an entrepreneur, Taylor has successfully transformed a personal training practice into a digital-first fitness company, leveraging content creation, community engagement, and technology to expand global reach. Through the development of an easily accessible training app and a loyal social media following, Taylor has cultivated a brand that educates and empowers individuals to not only move better but to approach fitness with intention, resilience, and purpose. At the core of Taylor’s philosophy is the belief that physical strength and mental resilience are inseparable. Every program is designed to challenge the body while strengthening mindset—instilling the grit, discipline, and mental fortitude required to succeed in both fitness and life. Her commitment to her brand messaging fosters a supportive and motivating environment that encourages clients to push their limits, overcome obstacles, and embrace a sustainable, healthy lifestyle.
Instagram: tlrd.taywiggs
Email: tlrd.taylorwiggers@gmail.com
Phone: 406-261-4917
App: https://my.playbookapp.io/tlrdfitness
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-answer-is-yes--2903418/support.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:09):
Welcome to the Answers Yes Podcast, where we interview some
of the most interesting people that have said yes to
opportunities in their life. We hope that through these stories
you can learn to create your own destiny by saying yes.
Speaker 2 (00:22):
Along the way.
Speaker 1 (00:23):
Join us as we explored the new series, governing topics
such as passion, integrity, and art work. I'm your host,
Jim Riley, and I hope you enjoyed these interviews as
much as I do. I believe that everyone has an
important message work hearing. Hello, and welcome to the Answer
Yes Podcast. Thanks for tuning in. It's been a long
(00:43):
strand since I've had guests on the show outside of
my partner Rod talking about the soft skills in business,
and today I have Taylor Wiggers on the line. Taylor,
how you doing.
Speaker 3 (00:54):
I'm fantastic today, Jim, Thanks for having me.
Speaker 2 (00:57):
Yeah.
Speaker 1 (00:57):
So, I've been watching your business, your own grow and
grow this last year and I'm absolutely amazed by what
you're able to accomplish here in the Flathead County and
I'd love for our listeners to learn a little bit
more about you and why I've got you on today.
Most people know that I'm into health and fitness. I'm
a big fan of the seventy five Hard program and
First Form products and Corviv and I've been in fitness
(01:21):
my entire life. But to actually have somebody on the
line and talk about your business, I'm excited to hear
your story. So, Taylor, do you mind just giving us
some background on you. You know where your business life started,
where your fitness life started.
Speaker 2 (01:36):
We'll go from there.
Speaker 3 (01:37):
Yeah.
Speaker 4 (01:38):
So I actually started my career in fitness when I
was back in college. I was a full time student,
I was a living nanny and then I was also
a full time worker on campus and the job that
I found myself in was in our Health and Recreation
complex and I had the really unique opportunity of helping
develop our group training and personal training programs and became
(02:00):
a personal trainer and group trainer myself. I always preface
and I love to tell people because it gets a
good laugh out of them. My fitness career actually started
in Zoomba, and the only reason it started there is
because I myself used to dance and after extensive knee
surgeries and shoulder surgery, just decided it was too hard
on my body to keep dancing and was like, well,
(02:21):
I'll bring fitness and dance together, and that was through Zomba,
and then you know, through the course of the last
ten years of my life, it's been okay, well, let's
talk about you know, injury prevention and the importance of weightlifting,
and I love seeing the weightlifting movement for women now
and how important it is for our mental health, for
our bone density, for fall risk, for so many different reasons.
(02:42):
And so over the last five years, I've actually gotten
back into personal training and then from there doing custom
programming where I've had clients reach out to me and
I develop programs for them and their specific goals. And
then truly over the last I would say six months,
I had a fire lit under my butt to get
an app going and to just start helping as many
(03:02):
lives as possible change. So right now serving mostly the
Flathead County, but really excited. I've got an app called
Tailored Fitness, and I'm using that app to touch nationwide
and worldwide. So really hoping to expand that and grow
that as I prepare for a new chapter of my
own life. We're preparing to have our first baby here
(03:23):
in the fall, so really excited to have that new
audience and just use my faith in my experience to
touch all of these lives and just help people get fit.
Speaker 1 (03:33):
So that was like a machine gun of information. So
now I get to go in reverse and ask some
questions because that was a bunch. So first of all,
my mind is still trying to process what is Zoomba.
I know I know the name, but what is Zoomba?
Speaker 3 (03:48):
How does that rolev it dance fitness? So it's all cardio.
Speaker 4 (03:54):
I've been to Zooma classes where there's weights, but it's
just dance fitness. It'll make you laugh and I'll make
you smile. It'll make you feel like you don't know
what you're doing. But it was a great step in
my fitness career.
Speaker 2 (04:07):
Okay, thank you for the clarity.
Speaker 1 (04:08):
Was that on YouTube or or is this back when
we only had TV?
Speaker 2 (04:12):
Like when is this?
Speaker 3 (04:13):
No? This was when I was in college.
Speaker 4 (04:16):
And so you would go to this like it was
two days, eight hours each day for two days, you'd
go to this certification class. You would pay for the
Zoomba certification, get all the music, and then you'd teach
dances and then if you wanted to you know, modern
it up, you would go on YouTube and you would
YouTube other Zoomba instructors and like, say, you wanted to
do a Maroon five song versus like.
Speaker 3 (04:37):
A typical Latin cumbia that they taught you. So it
was diving into YouTube.
Speaker 2 (04:43):
Okay, so it sounds like fun. Thanks for the clarity.
So let me ask you when I was growing up.
Speaker 1 (04:48):
Matter of fact, I remember when I was thirteen, I
started lifting weights. My brother encouraged me to, who was
three years older. My dad comes out in the garage.
He's like, what are you doing that for? And we're
like to get healthy and get wrong, like we're boys,
we play sports.
Speaker 2 (05:01):
You know, he just didn't get it.
Speaker 1 (05:03):
Were your parents into fitness? Did you have some influences
by family members? Are what made you interested in fitness
in the first place?
Speaker 4 (05:12):
You know, my mom actually she would do P ninety
X in her girlfriend's basement. She would do it together
and it was always cool to watch them.
Speaker 3 (05:22):
You know, she had like the.
Speaker 4 (05:22):
Tibo vcr vhs, like a Denise Richard's video. So I
saw a little bit of that through her. But my aunt,
her sister, was actually really super fit and super active,
and you know, we played sports a little bit growing up.
But it was once I got into dance and I
started to understand the aesthetic of fitness where I really
(05:45):
started to dive in and say like, oh, okay, like
I appreciate fitness for what it is, and you know,
what I did back then is very different than what
I do now. But that was kind of the starting
point between my mom and my aunt.
Speaker 1 (05:58):
Yeah, because what I see you doing now now it's
very specific.
Speaker 2 (06:02):
You know, I have it. I've had a chance to
get on your.
Speaker 1 (06:05):
App and we'll talk about that shortly, but get on
your app and you really have an understanding of how
the body works. You know, how the different exercises will
benefit you based on your needs, which is probably a
long far distance away from.
Speaker 3 (06:21):
Zoomba, right, yes, very far, very far.
Speaker 4 (06:26):
But you know, I look back at it and I
do see kind of a marriage to where I am
now versus where I was then. And a lot of
body awareness came from dance and a lot of understanding
body mechanics and just watching bodies move and people move.
You know, I'm a very scientific person, so just kind
of watching and understanding the movement of people and how
(06:46):
we move physically became really important. Once I started getting
into lifting and personal training.
Speaker 1 (06:52):
Yeah, so what point did you decide that you were
going to be a trainer? I know from your background
that you were a trainer at a local facility and
you've kind of moved around. You know, what point did
you decide to do that and where did you get
the confidence from? Where did that confidence come from so
that you can go be that trainer? Because I know
a lot of times we're all with you know, people
(07:12):
as inherently insecure, you know, so I'm sure it takes
a little bit like Okay, I can do this.
Speaker 3 (07:18):
You know.
Speaker 4 (07:19):
Honestly, I think for me it was because I was
training such a large group of people, and you know,
I could look around this room of people and it
was anywhere from ten to fifteen people at a time,
and they were all tuned in, they were all attentive,
they were listening to cues and changes, and they.
Speaker 3 (07:35):
Were heeding my advice.
Speaker 4 (07:36):
And so that really helped me solidify like, oh okay,
you know, it helped clear that imposter syndrome of all right,
I don't I'm not just you know, saying what I'm saying.
It's it's the real thing. And so when I decided
to switch into personal training. A lot of it was
because I had members of my group training classes ask
ifs I offered one on ones, and so that was
(07:57):
kind of my dip in the water, getting back in
to it, and then through my client seeing results and
seeing changes. It's where my clientele grew. And I don't know,
I think for me, I come from a very teaching standpoint.
Both my parents were teachers, so it's just always been
part of who I am is I've always loved to educate,
and so you know, for me, I approach training as
(08:20):
an educational opportunity, and so I think that's where people
put their confidence and their faith in me, because they're
not just being told what to do, but they're understanding
why they're doing it and why we need to make
certain changes and why we're correcting things, and you know,
we map out a roadmap for them as opposed to
just like Okay, do this and this happens.
Speaker 2 (08:40):
Yeah.
Speaker 1 (08:40):
So yeah, what was that first one on one client? Like?
Speaker 2 (08:45):
For you, oh.
Speaker 4 (08:47):
Man, I I felt like I needed to fill the
time with talking like I was. I wanted them to
get every second they wanted out of it, which was
really different than how I actually train myself, which is,
you know, I'll do my superset and then I'll take
a sixty second rest. You know, I was I wanted
to make sure they got the most bang for their buck,
(09:08):
so every second had to be filled with knowledge or movement.
And then I really realized, you know, I had I
had done sales a little bit, and I had done
marketing and those soft skills that you develop on listening
to people.
Speaker 3 (09:20):
You know.
Speaker 4 (09:20):
It was after our like our first few sessions where
I was like, man, I'm really talking a lot and
they're not telling me a lot about why they're here.
So I decided to start listening, and then you know,
I started using different motivational techniques of counting in reverse
versus counting up, you know, just sneaking extra weight on
it or asking them did that feel appropriate. So it
(09:40):
took probably about four or five sessions for me to
realize like, Okay, this is more about them getting what
they need out of it versus me proving this dollar
value for what we're doing.
Speaker 1 (09:51):
Sure, sure, I can totally see that happening. I've done
that in my own world of coaching and business consulting.
Like you want to give them every like you said,
every second worth the value, but sometimes you just need
to sit back and listen. I love that you brought
that up because I think a lot of people go
through that and it's and it's okay to have some
silence and allow that client to process what they're doing,
(10:12):
you know, those uncomfortable silences.
Speaker 4 (10:15):
Yeah, and you know one thing that you'll see me
post and preach about on social media is to just
show up and do it regardless, even if you're having
a bad day. And so I really had to start
thinking about my clients in the same way, like they're
not coming to me as their most trip or self
like maybe the hardest part of their day was just
walking in the door and getting to the gym, and
so you know, it's holding space for and encouraging them that, like,
(10:36):
no matter what version of ourself is showing up at
the gym that day, like, we're there to get a
specific task done and it's the betterment of ourselves.
Speaker 1 (10:43):
So you went from teaching these big groups of people
into some one on one training. Tell me how your
business progressed on that one on one training to the
point where you're like, Wow, this is this is actually
a business I'm doing this.
Speaker 3 (10:57):
Yeah, so it was.
Speaker 4 (11:00):
It was probably about a year ago. So I you know,
it takes a little time to build up a clientele
when you live in an area like the Flathead Valley.
We do have quite a few gyms in this area.
We do have quite a few trainers in this area.
And you know, it's a drive no matter where you
want to go, you should expect at least fifteen minutes
to get from point A to point B. So it
(11:21):
took a little time to build that. And in my
first probably six months at the new facility I was at,
it was a slow build for my clientele. But by
the time summer rolled around, I mean I was training
ten hours a day, probably three to four days a week.
And then when I was like, oh okay, this is
this is a real thing. And so then it became okay,
(11:41):
well let's start thinking quality over quantity here. You know,
I obviously have the bodies and have the interest, but
how can I change this to make it where I'm
not running myself ragged and where I'm getting my own
fitness in too. Because you know, I'm a really firm
believer if you're going to be a personal trainer, you
should be working out. If you're going to be a hairstylist,
you should have a night hairstyle. If you're going to
be doing something, you should walk the walk and talk
(12:04):
the talk. So once I started to lose that prioritization
of my own fitness, it was like, okay, well, let's
kind of really analyze, like the clients that I'm taking on.
You know, are these people who are just coming to
have a social hour for me or are they clients
that are going to show off the results and can
bring me other clients that want to put in the
same level of work that they're they're putting in as well.
Speaker 2 (12:26):
I love that.
Speaker 1 (12:27):
So, by the way, if you're listening in a major city,
we're not in rural Montana. But you know there's only
twenty five thousand people that live in Kalispell, which is
you know, where the gym was that she's talking about,
Fladhead county hundred and twenty five thousand, so and we're
pretty spread out.
Speaker 2 (12:42):
So Taylor, we you know, you have to build a.
Speaker 1 (12:45):
Relationship with the gym to be training out of that gym.
And I know that in that world, you know, you
move from jim to gym sometimes, how do you establish
that relationship with a gym to say, hey, I'm a trainer.
I can train you should you know, allow me to
be here.
Speaker 2 (13:00):
How does that all work out?
Speaker 4 (13:03):
I think it's honestly just being a good person and
leading by example. You know, post COVID all, a lot
of gyms started using wipes, and so you know, for me,
it was a lot of people tend to miss the
trash can, and so if I'm walking around the gym
and I not as a wipe on the floor, I'm
not just gonna leave it there. I'm going to pick
it up and clean up after it. Or if I
notice the weights are out of order, you know, I
(13:24):
would just take it upon myself to rearrange those weights
because I'm a big believer of leaving things better than
you found them. And so I think just carrying that
work ethic and like that sense of self into the gym,
and then you know, just being a really hard worker
in the gym. It was undeniable, and you know, you
couldn't say like, oh, yeah, tailor's here, just social hour.
(13:45):
You know, there I was working out, i was working hard,
I was socializing with people in the gym. If I
ever saw somebody walking around looking lost. I was always
really welcoming to them, even if I even before I
was working there.
Speaker 3 (13:56):
You know, if somebody was.
Speaker 4 (13:57):
Looking for a machine, you can see that look on
people's face like it's a new gym.
Speaker 3 (14:01):
They don't know what they're looking for, where they're going.
Speaker 4 (14:03):
And so it was just in being my genuine self,
which was kind of taking on that innate leadership that
I have inside me. And you know it was it
wasn't me being pushy with our gym owner either. It
was you know, we'd speak to each other every now
and then, and you know, we've cameras and all gyms
now so and they check attendance records. So you know,
I was there quite a bit. And so when I
(14:24):
finally approached the gym owner of the gym I'm at now,
I said, hey, I've noticed you have this, you know,
opening where you know there's people not training, because I
would be at the gym at all hours, any hours
of the day. And I said, I think I can
fill that need, and I think there's a couple of
opportunities that you guys have and so you know, I
just kind of took a lot of mental notes myself
(14:45):
for those opportunities.
Speaker 2 (14:48):
Yeah.
Speaker 1 (14:49):
And by the way, how you do one things, how
you do everything right picking up those wipes.
Speaker 2 (14:53):
It's funny.
Speaker 1 (14:53):
We have a home gym at my house and I
use it every day, and so do the other family members,
and so do the guests that come over. And nobody
leaves the gym like I do. Right, Like you know,
you want, you want the ways to be all organized.
They need to be stacked. You want every everything's got
a home.
Speaker 2 (15:09):
It does it. It makes a difference, you know it does.
Speaker 1 (15:11):
People have different habits in the gym, and it's amazing
how they'll leave things behind. I think Andy Fursella would
let you use first Forum for sure based on your habits.
Speaker 3 (15:20):
Oh man, dream come true.
Speaker 1 (15:22):
But let's go so, you know, so here you are
training people at a gym, utilizing that facility, and you're
growing your business. What was it that sparked your desire
to expand that business into an online phone app and
other parts of our component's expansions of your business.
Speaker 4 (15:47):
So there's a couple of fitness figures that I follow.
I had actually participated in Dana and Bailey's apps and challenges.
I myself had done seventy five hard and I just
got to see firsthand the incredible amount of reach they had.
And I attended Robin Dana's Momentum retreat last year and
got to meet Hannah Eden and Gianna and listen to
(16:09):
Dan Holgan's speak and just all of these incredible people
who had this wide reach even though they were just
one body, And it really made me think to myself, like, Wow,
there is only one of me, and me can only
be demanded so much. But I think there's an opportunity
for me to continue to touch as many lives as
I can, but in a different way because you know,
(16:31):
there's only twenty four hours a day, so I can't
train for twenty seven of those. And you know, I
was just kind of reaching my max on that. And
you know, I've always had this entrepreneurial spirit of how
can I make the work I do work for me
as opposed to me just always being knows to the grindstone.
You know, we moved to Montana looking to build our
American dream, and so I wanted to chase that and
(16:52):
continue chasing that, and through meeting all of these people
and realizing there's an app space, like I don't have
to invent this weel, well, it's already been invented. I
just have to figure out how to do it and
how to make it a routine. And I'd come off
of seventy five hard in November, so I went September
one through November fourteenth, and in doing seventy five hard,
(17:16):
you get really set in routines. And so it became, Okay,
while I'm not doing seventy five hard anymore, but can
I do five non negotiables on my executive list every day?
Speaker 3 (17:24):
Yes?
Speaker 4 (17:25):
Absolutely, Okay, write a workout for your app today, develop
a program for somebody today. And so it just became
this innate thing where it was like, Okay, I'm not
doing seventy five hard, but I'm going to do five
things a day, and each thing is going to continue
to better and grow me and my business, and you know,
just help me grow the opportunities that I've been chasing.
Speaker 1 (17:47):
So for the audience, you were a fellow speaker at
Montana Camp. Yeah, and there was a last minute slot
to fill because Dan Holgan, who you just referred to,
I think he had a movie d that he had
to go off and film or something like that. Regardless,
you filled the spot and I'm like, I want to
hear what Taylor's got to say on stage, and I'd
(18:09):
offered to interview anybody that was speaking, and so we
didn't get a chance to do the interview before.
Speaker 2 (18:14):
But man, you crushed it on stage. I was like,
Holy cal I don't know what Dan was going to say,
but Taylor killed it here. Thank you.
Speaker 1 (18:23):
Have you been on stage a bunch before or what's
your experience there, because I'm listening to you. Go, Man,
this girl is really you know, professional and spreading some
great fitness tips and wellness.
Speaker 3 (18:36):
Thank you.
Speaker 4 (18:36):
Yeah. I actually I hadn't been on a public platform
since I had been in college, and even then it
was just presenting to educational boards or.
Speaker 3 (18:44):
You know, business teams.
Speaker 4 (18:46):
But I had done four h in public speaking, and
I had done a couple of years of pageants for
the four h Fair pageant. Ye, So you know, I
think there was a little bit of that, But I've
always been pretty sure of who I am, and you know,
developed that kind of over the course of the last
few years. Is when you come from a place of
just genuine caring and a genuine wanting people to understand
(19:08):
and feel educated. At the end of a speaking. It's
just it all came from the heart and who I
think I am, and you know just what I put out.
So it was it was a lot of fun. I
think we had nine days nine days to prepare.
Speaker 2 (19:24):
Well you crushed it happened.
Speaker 1 (19:27):
The conference was entrepreneurial themed but really kind of in
the real estate banking mortgage world. And what I loved
about your message, By the way, Red Shot realtor, if
you're listening to this, you need to have Taylor at
your event when it comes up next, or Robin Dana.
What I loved about your message is that it resonated
with everybody.
Speaker 2 (19:47):
You know.
Speaker 1 (19:47):
It wasn't like, oh, I only talk to people in fitness. No,
your message was for anybody that was willing to listen
and have a remote desire to be healthy. And so
as I'm looking at your slide and you're going through
all the you know, the tools, I was like, well,
anybody here can apply that, you know, So great job
on your message.
Speaker 3 (20:07):
Thank you.
Speaker 1 (20:08):
Yeah.
Speaker 4 (20:09):
I mean, fitness is a mindset, and so I think
whether you're somebody who's confident going into the gym or
you just understand that you need to live a healthier life.
Fitness comes from your mindset first, you know, it comes
from you making a decision each and every day to
better yourself and to make sure that that betterment is
an investment that has returned to you.
Speaker 2 (20:28):
Yeah.
Speaker 1 (20:28):
Yeah, So let's let's kind of conclude here with your
app and your in your present day business and what
that app offers. Like I said, I had a chance
to go through it. My wife uses it in her workouts,
and I think that there's a lot of tools on there.
So what can somebody find if they download your app,
and and what's to come on the app?
Speaker 3 (20:48):
Yeah, so my app is on Playbook.
Speaker 4 (20:52):
I'm an exclusive content creator for that, so you'll have
to follow me on social media to get that link,
or I'll send it here to Jim and he can
post it at the bottom of the poto. But on
the app you'll find a weekly layout, so I lay
out your entire week of workouts. So we do two
leg days, we do an upper chest tries, sometimes shoulders,
(21:12):
we do a back day, and then we also do
an arms and shoulders day, and then I bring in
a full body hit as well. And then typically with
each workout, I'll prescribe like ten minutes of cardio at
the beginning, and then you'll finish with some sort of
core burnout or tobata workout at the end, just to
get your heart pumping at the end and flush and
lactic acid if you're kind of one of those people
who just wants to log on and pick something to do.
(21:34):
So if you walk into the gym and say, man,
I feel like doing legs today, but I don't know
what to do. I've got each body part categorized out,
so you can pick legs, chest, arms, back, core hit.
So that's where we're at right now. And then I'm
also hosting challenges every quarter. So we just finished our
first challenge. It was an eight week challenge, and then
(21:54):
we'll run a second one in August for a back
to school challenge, and then from there. You know, I
like to throw nutrition up there as well, because food
is fuel, so you'll find nutrition on there. You can
sign up for my e newsletter, which every week that'll
send out like a fifteen to twenty minute workout, it'll
send out a weekly recipe, and then developing a body
weight only and a dumb bell only quick categories as well.
(22:18):
So just working on expanding it. But it's a great
app that makes it really easy. I don't use a
ton of machines in my workouts, so if you're somebody
who has a gym that only has free weights and barbells,
then my workouts are really approachable.
Speaker 3 (22:33):
If you like to use machines, you can swap everything
out there.
Speaker 4 (22:37):
And then there's also messaging that you can do on
the app, so if you have questions, if you need
modifications on something. So workouts are published every week so
you can scroll through every Sunday night, and if you
have questions and you want to be a prepared person,
you can shoot me a message and I'll usually have
a modification or an alternate ready for you.
Speaker 2 (22:56):
I love it.
Speaker 1 (22:56):
I do love your nutrition side of things. I know
when you spoke at Montane, I can't you had some
recipes on the table for people to grab me. Look,
we know that battle is one in the kitchen, not
always just in the gym, right, and so I love
that you have that. Is that something you're going to
continue doing or are you going to expand your nutrition side
of things or is that what you do with your
one on one clients.
Speaker 4 (23:16):
So with one on one clients, we typically set up
like a meal prep guide for them so they get
a whole week's worth of recipes. We start our consultation with, Okay,
here's what you're going to do, here's how you're going
to meal prep, here's how you're going to eat. These
are your goals with the APP side of it, always
going to be uploading new recipes, just going to be
keeping things going, keeping things fresh. I eat pretty plain,
(23:40):
so I don't typically prescribe people the meal plans that
I eat like.
Speaker 3 (23:43):
I am very routine.
Speaker 4 (23:44):
It's four eggs for breakfast as sour dough, almond butter
and jelly sandwich before the gym. You know, you know
we're very routine, you know, yeah, yeah, but you know
there's always fun recipes in there too where you can
mix it up. And we're very heavily protein focused obviously,
but you know there's I try to make it as
I don't want to say cheap as possible, but as
(24:05):
approachable as possible, so you're not spending thousands of dollars
on groceries. If you don't have that capability, you know,
you can buy all organic, all non GMO, or you
can buy what's available to you too.
Speaker 1 (24:16):
Sure A few more questions before we go. I'm assuming
that you coach both men and women, but you are
I do.
Speaker 4 (24:25):
Yeah, So I'm actually pretty evenly split right now between
men and women in my one on one trainings. I
don't see as many men on the app yet, So guys,
this is your call out. I've put my husband through
my workouts and he's pretty toasted by the end of them.
Speaker 3 (24:40):
So and he's he's.
Speaker 4 (24:43):
A big dude, so pretty muscular guy Jim seeing him
and run with them, so he he looks pretty.
Speaker 3 (24:48):
Toasted at the end of our workout.
Speaker 4 (24:50):
So I love training young athletes as well, so we'll
be launching a young athlete program too. So I've got
clients from anywhere from the age of ten up to
seventy five. Men, women, male young athletes, female young athletes,
so kind of just all over.
Speaker 2 (25:05):
I love it.
Speaker 1 (25:05):
By the way, yes, your husband is an animal. I
follow him on Instagram. That boy can push some weight.
So if you're toasting, you barely and look, by the way,
we know you're not getting toasted just because the weight.
You're getting toasted because the exercise, the routine, the reps,
all the things, right, So anyways, well.
Speaker 2 (25:24):
Done on that.
Speaker 1 (25:25):
So let's just shift gears for a minute to the
entrepreneurs that are listening. You know, Let's say somebody's out
there listening and goes, man, I really want to be
a trainer. I really want to have my own app. Like,
what is your advice to them about the struggle and
the value of doing what you're doing.
Speaker 4 (25:43):
I would say, first and foremost, develop your values and
stick to them, because that's how you're going to market yourself.
I am not shy about the fact that I am
a christ follower. Jesus saved me and he's got a
lot of other people he's saving. So I put a
lot of that into my fitness. I put that on
my online personality as well, because it's important to me.
(26:03):
It's my first value and who I am blessed with
the opportunity to start a family. Now, family is one
of my values, and so you know, making fitness approachable
for a mom and a daughter who want to go
to the gym together, you know, develop those values and
market them through your business, because your values become your brand,
and your brand is who you are. So I would say,
first and foremost, be true to exactly what those values
(26:27):
are and be ready to adapt. I actually posted yesterday
adaptability is a superpower. So when I had first launched
in the app space, I had two different app platforms
that I was using, and I discovered one was a
lot easier to customize, but a lot more difficult to build.
So it ate up a lot more time for me
(26:47):
to build that, and it didn't have the subscription base
that I was looking for. When I was transferring over
to Playbook, I noticed it was really easy for me
to have a video library, really easy for me to
build in repeat workouts. The customers zation piece isn't there
quite so much where I can customize from customer to customer. However,
it became the smartest way for me to develop. So
(27:08):
be adaptable, you know, and do your research. Don't don't
get just dead set on doing one thing at a time.
Reset if you have to, and you know, test out
a couple of things, do a beta phase. I actually
had a few friends and family when I first started
building things out.
Speaker 3 (27:24):
I sent them links.
Speaker 4 (27:24):
I said, hey, test this out for me, let me
know what you think, give me some feedback, give me
some notes, and you know you have a circle of
people use them.
Speaker 1 (27:32):
Yeah, that's awesome, good advice. All right, So you mentioned
you posted yesterday, So how can people find you? What
is your Instagram handle or or any any way they
can reach out to you.
Speaker 4 (27:43):
Yeah, so my fitness name is actually Tailored Fitness, but
it is t l r D period Tailored Fitness. If
you're looking for me on Instagram, it's t l r
D dot twigs. That's t A y w I ggs.
That's on Instagram, and then on Facebook you can find me.
(28:05):
Just look up Tailored Fitness Taylor Elizabeth.
Speaker 3 (28:07):
That's me.
Speaker 4 (28:08):
And then on the playbook Space you'll be able to
find me, not through just searching on playbook but if
you follow me and click on the link in my
bio that's how you'll find the app space as well.
Speaker 2 (28:17):
Awesome.
Speaker 1 (28:18):
Well, I'll put that in a show notes if you
didn't catch it. I think you might have a website
coming out later this summer at some point.
Speaker 4 (28:24):
Yes, yeah, I have a website coming out end of June,
so you'll be able to find me. I think I've
got it Tailoredfitness dot com.
Speaker 1 (28:32):
So I will say too, by the way I get
your newsletter, I have been getting your newsletter for a while.
If you're looking for just that added value. Taylor's newsletters
worth having, so finder subscribe, get involved.
Speaker 2 (28:44):
However, you get the newsletter and yeah, great job.
Speaker 1 (28:47):
I really appreciate you being on the show and sharing
with us your business journey and where you're at. And
I'm really excited about the future of your career and
what you're doing. And I have the app so well,
at least my wife has the app, so you know,
we've got the workouts.
Speaker 3 (29:02):
Yeah, yeah, thank you very much for having me.
Speaker 4 (29:04):
I love the network that you guys are creating, and
what you're doing for entrepreneurs is highly valuable. So if
you're listening and you're not signed up for YUS or
signed up to coach with Jim or Rod or Rachel,
cannot recommend them enough. It's just been fantastic for my
growth as a business entrepreneur.
Speaker 2 (29:21):
Oh you're the best. Thanks for that.
Speaker 1 (29:23):
Hey, if you like the show, share it, share the show.
We want more people listening hearing these great stories. Taylor
will be following along and I'll get this in the
show notes. So thanks for being here today.
Speaker 3 (29:32):
Yeah, thank you, Jim, have a good one.
Welcome to the Answers Yes Podcast, where we interview some
of the most interesting people that have said yes to
opportunities in their life. We hope that through these stories
you can learn to create your own destiny by saying yes.
Speaker 2 (00:22):
Along the way.
Speaker 1 (00:23):
Join us as we explored the new series, governing topics
such as passion, integrity, and art work. I'm your host,
Jim Riley, and I hope you enjoyed these interviews as
much as I do. I believe that everyone has an
important message work hearing. Hello, and welcome to the Answer
Yes Podcast. Thanks for tuning in. It's been a long
(00:43):
strand since I've had guests on the show outside of
my partner Rod talking about the soft skills in business,
and today I have Taylor Wiggers on the line. Taylor,
how you doing.
Speaker 3 (00:54):
I'm fantastic today, Jim, Thanks for having me.
Speaker 2 (00:57):
Yeah.
Speaker 1 (00:57):
So, I've been watching your business, your own grow and
grow this last year and I'm absolutely amazed by what
you're able to accomplish here in the Flathead County and
I'd love for our listeners to learn a little bit
more about you and why I've got you on today.
Most people know that I'm into health and fitness. I'm
a big fan of the seventy five Hard program and
First Form products and Corviv and I've been in fitness
(01:21):
my entire life. But to actually have somebody on the
line and talk about your business, I'm excited to hear
your story. So, Taylor, do you mind just giving us
some background on you. You know where your business life started,
where your fitness life started.
Speaker 2 (01:36):
We'll go from there.
Speaker 3 (01:37):
Yeah.
Speaker 4 (01:38):
So I actually started my career in fitness when I
was back in college. I was a full time student,
I was a living nanny and then I was also
a full time worker on campus and the job that
I found myself in was in our Health and Recreation
complex and I had the really unique opportunity of helping
develop our group training and personal training programs and became
(02:00):
a personal trainer and group trainer myself. I always preface
and I love to tell people because it gets a
good laugh out of them. My fitness career actually started
in Zoomba, and the only reason it started there is
because I myself used to dance and after extensive knee
surgeries and shoulder surgery, just decided it was too hard
on my body to keep dancing and was like, well,
(02:21):
I'll bring fitness and dance together, and that was through Zomba,
and then you know, through the course of the last
ten years of my life, it's been okay, well, let's
talk about you know, injury prevention and the importance of weightlifting,
and I love seeing the weightlifting movement for women now
and how important it is for our mental health, for
our bone density, for fall risk, for so many different reasons.
(02:42):
And so over the last five years, I've actually gotten
back into personal training and then from there doing custom
programming where I've had clients reach out to me and
I develop programs for them and their specific goals. And
then truly over the last I would say six months,
I had a fire lit under my butt to get
an app going and to just start helping as many
(03:02):
lives as possible change. So right now serving mostly the
Flathead County, but really excited. I've got an app called
Tailored Fitness, and I'm using that app to touch nationwide
and worldwide. So really hoping to expand that and grow
that as I prepare for a new chapter of my
own life. We're preparing to have our first baby here
(03:23):
in the fall, so really excited to have that new
audience and just use my faith in my experience to
touch all of these lives and just help people get fit.
Speaker 1 (03:33):
So that was like a machine gun of information. So
now I get to go in reverse and ask some
questions because that was a bunch. So first of all,
my mind is still trying to process what is Zoomba.
I know I know the name, but what is Zoomba?
Speaker 3 (03:48):
How does that rolev it dance fitness? So it's all cardio.
Speaker 4 (03:54):
I've been to Zooma classes where there's weights, but it's
just dance fitness. It'll make you laugh and I'll make
you smile. It'll make you feel like you don't know
what you're doing. But it was a great step in
my fitness career.
Speaker 2 (04:07):
Okay, thank you for the clarity.
Speaker 1 (04:08):
Was that on YouTube or or is this back when
we only had TV?
Speaker 2 (04:12):
Like when is this?
Speaker 3 (04:13):
No? This was when I was in college.
Speaker 4 (04:16):
And so you would go to this like it was
two days, eight hours each day for two days, you'd
go to this certification class. You would pay for the
Zoomba certification, get all the music, and then you'd teach
dances and then if you wanted to you know, modern
it up, you would go on YouTube and you would
YouTube other Zoomba instructors and like, say, you wanted to
do a Maroon five song versus like.
Speaker 3 (04:37):
A typical Latin cumbia that they taught you. So it
was diving into YouTube.
Speaker 2 (04:43):
Okay, so it sounds like fun. Thanks for the clarity.
So let me ask you when I was growing up.
Speaker 1 (04:48):
Matter of fact, I remember when I was thirteen, I
started lifting weights. My brother encouraged me to, who was
three years older. My dad comes out in the garage.
He's like, what are you doing that for? And we're
like to get healthy and get wrong, like we're boys,
we play sports.
Speaker 2 (05:01):
You know, he just didn't get it.
Speaker 1 (05:03):
Were your parents into fitness? Did you have some influences
by family members? Are what made you interested in fitness
in the first place?
Speaker 4 (05:12):
You know, my mom actually she would do P ninety
X in her girlfriend's basement. She would do it together
and it was always cool to watch them.
Speaker 3 (05:22):
You know, she had like the.
Speaker 4 (05:22):
Tibo vcr vhs, like a Denise Richard's video. So I
saw a little bit of that through her. But my aunt,
her sister, was actually really super fit and super active,
and you know, we played sports a little bit growing up.
But it was once I got into dance and I
started to understand the aesthetic of fitness where I really
(05:45):
started to dive in and say like, oh, okay, like
I appreciate fitness for what it is, and you know,
what I did back then is very different than what
I do now. But that was kind of the starting
point between my mom and my aunt.
Speaker 1 (05:58):
Yeah, because what I see you doing now now it's
very specific.
Speaker 2 (06:02):
You know, I have it. I've had a chance to
get on your.
Speaker 1 (06:05):
App and we'll talk about that shortly, but get on
your app and you really have an understanding of how
the body works. You know, how the different exercises will
benefit you based on your needs, which is probably a
long far distance away from.
Speaker 3 (06:21):
Zoomba, right, yes, very far, very far.
Speaker 4 (06:26):
But you know, I look back at it and I
do see kind of a marriage to where I am
now versus where I was then. And a lot of
body awareness came from dance and a lot of understanding
body mechanics and just watching bodies move and people move.
You know, I'm a very scientific person, so just kind
of watching and understanding the movement of people and how
(06:46):
we move physically became really important. Once I started getting
into lifting and personal training.
Speaker 1 (06:52):
Yeah, so what point did you decide that you were
going to be a trainer? I know from your background
that you were a trainer at a local facility and
you've kind of moved around. You know, what point did
you decide to do that and where did you get
the confidence from? Where did that confidence come from so
that you can go be that trainer? Because I know
a lot of times we're all with you know, people
(07:12):
as inherently insecure, you know, so I'm sure it takes
a little bit like Okay, I can do this.
Speaker 3 (07:18):
You know.
Speaker 4 (07:19):
Honestly, I think for me it was because I was
training such a large group of people, and you know,
I could look around this room of people and it
was anywhere from ten to fifteen people at a time,
and they were all tuned in, they were all attentive,
they were listening to cues and changes, and they.
Speaker 3 (07:35):
Were heeding my advice.
Speaker 4 (07:36):
And so that really helped me solidify like, oh okay,
you know, it helped clear that imposter syndrome of all right,
I don't I'm not just you know, saying what I'm saying.
It's it's the real thing. And so when I decided
to switch into personal training. A lot of it was
because I had members of my group training classes ask
ifs I offered one on ones, and so that was
(07:57):
kind of my dip in the water, getting back in
to it, and then through my client seeing results and
seeing changes. It's where my clientele grew. And I don't know,
I think for me, I come from a very teaching standpoint.
Both my parents were teachers, so it's just always been
part of who I am is I've always loved to educate,
and so you know, for me, I approach training as
(08:20):
an educational opportunity, and so I think that's where people
put their confidence and their faith in me, because they're
not just being told what to do, but they're understanding
why they're doing it and why we need to make
certain changes and why we're correcting things, and you know,
we map out a roadmap for them as opposed to
just like Okay, do this and this happens.
Speaker 2 (08:40):
Yeah.
Speaker 1 (08:40):
So yeah, what was that first one on one client? Like?
Speaker 2 (08:45):
For you, oh.
Speaker 4 (08:47):
Man, I I felt like I needed to fill the
time with talking like I was. I wanted them to
get every second they wanted out of it, which was
really different than how I actually train myself, which is,
you know, I'll do my superset and then I'll take
a sixty second rest. You know, I was I wanted
to make sure they got the most bang for their buck,
(09:08):
so every second had to be filled with knowledge or movement.
And then I really realized, you know, I had I
had done sales a little bit, and I had done
marketing and those soft skills that you develop on listening
to people.
Speaker 3 (09:20):
You know.
Speaker 4 (09:20):
It was after our like our first few sessions where
I was like, man, I'm really talking a lot and
they're not telling me a lot about why they're here.
So I decided to start listening, and then you know,
I started using different motivational techniques of counting in reverse
versus counting up, you know, just sneaking extra weight on
it or asking them did that feel appropriate. So it
(09:40):
took probably about four or five sessions for me to
realize like, Okay, this is more about them getting what
they need out of it versus me proving this dollar
value for what we're doing.
Speaker 1 (09:51):
Sure, sure, I can totally see that happening. I've done
that in my own world of coaching and business consulting.
Like you want to give them every like you said,
every second worth the value, but sometimes you just need
to sit back and listen. I love that you brought
that up because I think a lot of people go
through that and it's and it's okay to have some
silence and allow that client to process what they're doing,
(10:12):
you know, those uncomfortable silences.
Speaker 4 (10:15):
Yeah, and you know one thing that you'll see me
post and preach about on social media is to just
show up and do it regardless, even if you're having
a bad day. And so I really had to start
thinking about my clients in the same way, like they're
not coming to me as their most trip or self
like maybe the hardest part of their day was just
walking in the door and getting to the gym, and
so you know, it's holding space for and encouraging them that, like,
(10:36):
no matter what version of ourself is showing up at
the gym that day, like, we're there to get a
specific task done and it's the betterment of ourselves.
Speaker 1 (10:43):
So you went from teaching these big groups of people
into some one on one training. Tell me how your
business progressed on that one on one training to the
point where you're like, Wow, this is this is actually
a business I'm doing this.
Speaker 3 (10:57):
Yeah, so it was.
Speaker 4 (11:00):
It was probably about a year ago. So I you know,
it takes a little time to build up a clientele
when you live in an area like the Flathead Valley.
We do have quite a few gyms in this area.
We do have quite a few trainers in this area.
And you know, it's a drive no matter where you
want to go, you should expect at least fifteen minutes
to get from point A to point B. So it
(11:21):
took a little time to build that. And in my
first probably six months at the new facility I was at,
it was a slow build for my clientele. But by
the time summer rolled around, I mean I was training
ten hours a day, probably three to four days a week.
And then when I was like, oh okay, this is
this is a real thing. And so then it became okay,
(11:41):
well let's start thinking quality over quantity here. You know,
I obviously have the bodies and have the interest, but
how can I change this to make it where I'm
not running myself ragged and where I'm getting my own
fitness in too. Because you know, I'm a really firm
believer if you're going to be a personal trainer, you
should be working out. If you're going to be a hairstylist,
you should have a night hairstyle. If you're going to
be doing something, you should walk the walk and talk
(12:04):
the talk. So once I started to lose that prioritization
of my own fitness, it was like, okay, well, let's
kind of really analyze, like the clients that I'm taking on.
You know, are these people who are just coming to
have a social hour for me or are they clients
that are going to show off the results and can
bring me other clients that want to put in the
same level of work that they're they're putting in as well.
Speaker 2 (12:26):
I love that.
Speaker 1 (12:27):
So, by the way, if you're listening in a major city,
we're not in rural Montana. But you know there's only
twenty five thousand people that live in Kalispell, which is
you know, where the gym was that she's talking about,
Fladhead county hundred and twenty five thousand, so and we're
pretty spread out.
Speaker 2 (12:42):
So Taylor, we you know, you have to build a.
Speaker 1 (12:45):
Relationship with the gym to be training out of that gym.
And I know that in that world, you know, you
move from jim to gym sometimes, how do you establish
that relationship with a gym to say, hey, I'm a trainer.
I can train you should you know, allow me to
be here.
Speaker 2 (13:00):
How does that all work out?
Speaker 4 (13:03):
I think it's honestly just being a good person and
leading by example. You know, post COVID all, a lot
of gyms started using wipes, and so you know, for me,
it was a lot of people tend to miss the
trash can, and so if I'm walking around the gym
and I not as a wipe on the floor, I'm
not just gonna leave it there. I'm going to pick
it up and clean up after it. Or if I
notice the weights are out of order, you know, I
(13:24):
would just take it upon myself to rearrange those weights
because I'm a big believer of leaving things better than
you found them. And so I think just carrying that
work ethic and like that sense of self into the gym,
and then you know, just being a really hard worker
in the gym. It was undeniable, and you know, you
couldn't say like, oh, yeah, tailor's here, just social hour.
(13:45):
You know, there I was working out, i was working hard,
I was socializing with people in the gym. If I
ever saw somebody walking around looking lost. I was always
really welcoming to them, even if I even before I
was working there.
Speaker 3 (13:56):
You know, if somebody was.
Speaker 4 (13:57):
Looking for a machine, you can see that look on
people's face like it's a new gym.
Speaker 3 (14:01):
They don't know what they're looking for, where they're going.
Speaker 4 (14:03):
And so it was just in being my genuine self,
which was kind of taking on that innate leadership that
I have inside me. And you know it was it
wasn't me being pushy with our gym owner either. It
was you know, we'd speak to each other every now
and then, and you know, we've cameras and all gyms
now so and they check attendance records. So you know,
I was there quite a bit. And so when I
(14:24):
finally approached the gym owner of the gym I'm at now,
I said, hey, I've noticed you have this, you know,
opening where you know there's people not training, because I
would be at the gym at all hours, any hours
of the day. And I said, I think I can
fill that need, and I think there's a couple of
opportunities that you guys have and so you know, I
just kind of took a lot of mental notes myself
(14:45):
for those opportunities.
Speaker 2 (14:48):
Yeah.
Speaker 1 (14:49):
And by the way, how you do one things, how
you do everything right picking up those wipes.
Speaker 2 (14:53):
It's funny.
Speaker 1 (14:53):
We have a home gym at my house and I
use it every day, and so do the other family members,
and so do the guests that come over. And nobody
leaves the gym like I do. Right, Like you know,
you want, you want the ways to be all organized.
They need to be stacked. You want every everything's got
a home.
Speaker 2 (15:09):
It does it. It makes a difference, you know it does.
Speaker 1 (15:11):
People have different habits in the gym, and it's amazing
how they'll leave things behind. I think Andy Fursella would
let you use first Forum for sure based on your habits.
Speaker 3 (15:20):
Oh man, dream come true.
Speaker 1 (15:22):
But let's go so, you know, so here you are
training people at a gym, utilizing that facility, and you're
growing your business. What was it that sparked your desire
to expand that business into an online phone app and
other parts of our component's expansions of your business.
Speaker 4 (15:47):
So there's a couple of fitness figures that I follow.
I had actually participated in Dana and Bailey's apps and challenges.
I myself had done seventy five hard and I just
got to see firsthand the incredible amount of reach they had.
And I attended Robin Dana's Momentum retreat last year and
got to meet Hannah Eden and Gianna and listen to
(16:09):
Dan Holgan's speak and just all of these incredible people
who had this wide reach even though they were just
one body, And it really made me think to myself, like, Wow,
there is only one of me, and me can only
be demanded so much. But I think there's an opportunity
for me to continue to touch as many lives as
I can, but in a different way because you know,
(16:31):
there's only twenty four hours a day, so I can't
train for twenty seven of those. And you know, I
was just kind of reaching my max on that. And
you know, I've always had this entrepreneurial spirit of how
can I make the work I do work for me
as opposed to me just always being knows to the grindstone.
You know, we moved to Montana looking to build our
American dream, and so I wanted to chase that and
(16:52):
continue chasing that, and through meeting all of these people
and realizing there's an app space, like I don't have
to invent this weel, well, it's already been invented. I
just have to figure out how to do it and
how to make it a routine. And I'd come off
of seventy five hard in November, so I went September
one through November fourteenth, and in doing seventy five hard,
(17:16):
you get really set in routines. And so it became, Okay,
while I'm not doing seventy five hard anymore, but can
I do five non negotiables on my executive list every day?
Speaker 3 (17:24):
Yes?
Speaker 4 (17:25):
Absolutely, Okay, write a workout for your app today, develop
a program for somebody today. And so it just became
this innate thing where it was like, Okay, I'm not
doing seventy five hard, but I'm going to do five
things a day, and each thing is going to continue
to better and grow me and my business, and you know,
just help me grow the opportunities that I've been chasing.
Speaker 1 (17:47):
So for the audience, you were a fellow speaker at
Montana Camp. Yeah, and there was a last minute slot
to fill because Dan Holgan, who you just referred to,
I think he had a movie d that he had
to go off and film or something like that. Regardless,
you filled the spot and I'm like, I want to
hear what Taylor's got to say on stage, and I'd
(18:09):
offered to interview anybody that was speaking, and so we
didn't get a chance to do the interview before.
Speaker 2 (18:14):
But man, you crushed it on stage. I was like,
Holy cal I don't know what Dan was going to say,
but Taylor killed it here. Thank you.
Speaker 1 (18:23):
Have you been on stage a bunch before or what's
your experience there, because I'm listening to you. Go, Man,
this girl is really you know, professional and spreading some
great fitness tips and wellness.
Speaker 3 (18:36):
Thank you.
Speaker 4 (18:36):
Yeah. I actually I hadn't been on a public platform
since I had been in college, and even then it
was just presenting to educational boards or.
Speaker 3 (18:44):
You know, business teams.
Speaker 4 (18:46):
But I had done four h in public speaking, and
I had done a couple of years of pageants for
the four h Fair pageant. Ye, So you know, I
think there was a little bit of that, But I've
always been pretty sure of who I am, and you know,
developed that kind of over the course of the last
few years. Is when you come from a place of
just genuine caring and a genuine wanting people to understand
(19:08):
and feel educated. At the end of a speaking. It's
just it all came from the heart and who I
think I am, and you know just what I put out.
So it was it was a lot of fun. I
think we had nine days nine days to prepare.
Speaker 2 (19:24):
Well you crushed it happened.
Speaker 1 (19:27):
The conference was entrepreneurial themed but really kind of in
the real estate banking mortgage world. And what I loved
about your message, By the way, Red Shot realtor, if
you're listening to this, you need to have Taylor at
your event when it comes up next, or Robin Dana.
What I loved about your message is that it resonated
with everybody.
Speaker 2 (19:47):
You know.
Speaker 1 (19:47):
It wasn't like, oh, I only talk to people in fitness. No,
your message was for anybody that was willing to listen
and have a remote desire to be healthy. And so
as I'm looking at your slide and you're going through
all the you know, the tools, I was like, well,
anybody here can apply that, you know, So great job
on your message.
Speaker 3 (20:07):
Thank you.
Speaker 1 (20:08):
Yeah.
Speaker 4 (20:09):
I mean, fitness is a mindset, and so I think
whether you're somebody who's confident going into the gym or
you just understand that you need to live a healthier life.
Fitness comes from your mindset first, you know, it comes
from you making a decision each and every day to
better yourself and to make sure that that betterment is
an investment that has returned to you.
Speaker 2 (20:28):
Yeah.
Speaker 1 (20:28):
Yeah, So let's let's kind of conclude here with your
app and your in your present day business and what
that app offers. Like I said, I had a chance
to go through it. My wife uses it in her workouts,
and I think that there's a lot of tools on there.
So what can somebody find if they download your app,
and and what's to come on the app?
Speaker 3 (20:48):
Yeah, so my app is on Playbook.
Speaker 4 (20:52):
I'm an exclusive content creator for that, so you'll have
to follow me on social media to get that link,
or I'll send it here to Jim and he can
post it at the bottom of the poto. But on
the app you'll find a weekly layout, so I lay
out your entire week of workouts. So we do two
leg days, we do an upper chest tries, sometimes shoulders,
(21:12):
we do a back day, and then we also do
an arms and shoulders day, and then I bring in
a full body hit as well. And then typically with
each workout, I'll prescribe like ten minutes of cardio at
the beginning, and then you'll finish with some sort of
core burnout or tobata workout at the end, just to
get your heart pumping at the end and flush and
lactic acid if you're kind of one of those people
who just wants to log on and pick something to do.
(21:34):
So if you walk into the gym and say, man,
I feel like doing legs today, but I don't know
what to do. I've got each body part categorized out,
so you can pick legs, chest, arms, back, core hit.
So that's where we're at right now. And then I'm
also hosting challenges every quarter. So we just finished our
first challenge. It was an eight week challenge, and then
(21:54):
we'll run a second one in August for a back
to school challenge, and then from there. You know, I
like to throw nutrition up there as well, because food
is fuel, so you'll find nutrition on there. You can
sign up for my e newsletter, which every week that'll
send out like a fifteen to twenty minute workout, it'll
send out a weekly recipe, and then developing a body
weight only and a dumb bell only quick categories as well.
(22:18):
So just working on expanding it. But it's a great
app that makes it really easy. I don't use a
ton of machines in my workouts, so if you're somebody
who has a gym that only has free weights and barbells,
then my workouts are really approachable.
Speaker 3 (22:33):
If you like to use machines, you can swap everything
out there.
Speaker 4 (22:37):
And then there's also messaging that you can do on
the app, so if you have questions, if you need
modifications on something. So workouts are published every week so
you can scroll through every Sunday night, and if you
have questions and you want to be a prepared person,
you can shoot me a message and I'll usually have
a modification or an alternate ready for you.
Speaker 2 (22:56):
I love it.
Speaker 1 (22:56):
I do love your nutrition side of things. I know
when you spoke at Montane, I can't you had some
recipes on the table for people to grab me. Look,
we know that battle is one in the kitchen, not
always just in the gym, right, and so I love
that you have that. Is that something you're going to
continue doing or are you going to expand your nutrition side
of things or is that what you do with your
one on one clients.
Speaker 4 (23:16):
So with one on one clients, we typically set up
like a meal prep guide for them so they get
a whole week's worth of recipes. We start our consultation with, Okay,
here's what you're going to do, here's how you're going
to meal prep, here's how you're going to eat. These
are your goals with the APP side of it, always
going to be uploading new recipes, just going to be
keeping things going, keeping things fresh. I eat pretty plain,
(23:40):
so I don't typically prescribe people the meal plans that
I eat like.
Speaker 3 (23:43):
I am very routine.
Speaker 4 (23:44):
It's four eggs for breakfast as sour dough, almond butter
and jelly sandwich before the gym. You know, you know
we're very routine, you know, yeah, yeah, but you know
there's always fun recipes in there too where you can
mix it up. And we're very heavily protein focused obviously,
but you know there's I try to make it as
I don't want to say cheap as possible, but as
(24:05):
approachable as possible, so you're not spending thousands of dollars
on groceries. If you don't have that capability, you know,
you can buy all organic, all non GMO, or you
can buy what's available to you too.
Speaker 1 (24:16):
Sure A few more questions before we go. I'm assuming
that you coach both men and women, but you are
I do.
Speaker 4 (24:25):
Yeah, So I'm actually pretty evenly split right now between
men and women in my one on one trainings. I
don't see as many men on the app yet, So guys,
this is your call out. I've put my husband through
my workouts and he's pretty toasted by the end of them.
Speaker 3 (24:40):
So and he's he's.
Speaker 4 (24:43):
A big dude, so pretty muscular guy Jim seeing him
and run with them, so he he looks pretty.
Speaker 3 (24:48):
Toasted at the end of our workout.
Speaker 4 (24:50):
So I love training young athletes as well, so we'll
be launching a young athlete program too. So I've got
clients from anywhere from the age of ten up to
seventy five. Men, women, male young athletes, female young athletes,
so kind of just all over.
Speaker 2 (25:05):
I love it.
Speaker 1 (25:05):
By the way, yes, your husband is an animal. I
follow him on Instagram. That boy can push some weight.
So if you're toasting, you barely and look, by the way,
we know you're not getting toasted just because the weight.
You're getting toasted because the exercise, the routine, the reps,
all the things, right, So anyways, well.
Speaker 2 (25:24):
Done on that.
Speaker 1 (25:25):
So let's just shift gears for a minute to the
entrepreneurs that are listening. You know, Let's say somebody's out
there listening and goes, man, I really want to be
a trainer. I really want to have my own app. Like,
what is your advice to them about the struggle and
the value of doing what you're doing.
Speaker 4 (25:43):
I would say, first and foremost, develop your values and
stick to them, because that's how you're going to market yourself.
I am not shy about the fact that I am
a christ follower. Jesus saved me and he's got a
lot of other people he's saving. So I put a
lot of that into my fitness. I put that on
my online personality as well, because it's important to me.
(26:03):
It's my first value and who I am blessed with
the opportunity to start a family. Now, family is one
of my values, and so you know, making fitness approachable
for a mom and a daughter who want to go
to the gym together, you know, develop those values and
market them through your business, because your values become your brand,
and your brand is who you are. So I would say,
first and foremost, be true to exactly what those values
(26:27):
are and be ready to adapt. I actually posted yesterday
adaptability is a superpower. So when I had first launched
in the app space, I had two different app platforms
that I was using, and I discovered one was a
lot easier to customize, but a lot more difficult to build.
So it ate up a lot more time for me
(26:47):
to build that, and it didn't have the subscription base
that I was looking for. When I was transferring over
to Playbook, I noticed it was really easy for me
to have a video library, really easy for me to
build in repeat workouts. The customers zation piece isn't there
quite so much where I can customize from customer to customer. However,
it became the smartest way for me to develop. So
(27:08):
be adaptable, you know, and do your research. Don't don't
get just dead set on doing one thing at a time.
Reset if you have to, and you know, test out
a couple of things, do a beta phase. I actually
had a few friends and family when I first started
building things out.
Speaker 3 (27:24):
I sent them links.
Speaker 4 (27:24):
I said, hey, test this out for me, let me
know what you think, give me some feedback, give me
some notes, and you know you have a circle of
people use them.
Speaker 1 (27:32):
Yeah, that's awesome, good advice. All right, So you mentioned
you posted yesterday, So how can people find you? What
is your Instagram handle or or any any way they
can reach out to you.
Speaker 4 (27:43):
Yeah, so my fitness name is actually Tailored Fitness, but
it is t l r D period Tailored Fitness. If
you're looking for me on Instagram, it's t l r
D dot twigs. That's t A y w I ggs.
That's on Instagram, and then on Facebook you can find me.
(28:05):
Just look up Tailored Fitness Taylor Elizabeth.
Speaker 3 (28:07):
That's me.
Speaker 4 (28:08):
And then on the playbook Space you'll be able to
find me, not through just searching on playbook but if
you follow me and click on the link in my
bio that's how you'll find the app space as well.
Speaker 2 (28:17):
Awesome.
Speaker 1 (28:18):
Well, I'll put that in a show notes if you
didn't catch it. I think you might have a website
coming out later this summer at some point.
Speaker 4 (28:24):
Yes, yeah, I have a website coming out end of June,
so you'll be able to find me. I think I've
got it Tailoredfitness dot com.
Speaker 1 (28:32):
So I will say too, by the way I get
your newsletter, I have been getting your newsletter for a while.
If you're looking for just that added value. Taylor's newsletters
worth having, so finder subscribe, get involved.
Speaker 2 (28:44):
However, you get the newsletter and yeah, great job.
Speaker 1 (28:47):
I really appreciate you being on the show and sharing
with us your business journey and where you're at. And
I'm really excited about the future of your career and
what you're doing. And I have the app so well,
at least my wife has the app, so you know,
we've got the workouts.
Speaker 3 (29:02):
Yeah, yeah, thank you very much for having me.
Speaker 4 (29:04):
I love the network that you guys are creating, and
what you're doing for entrepreneurs is highly valuable. So if
you're listening and you're not signed up for YUS or
signed up to coach with Jim or Rod or Rachel,
cannot recommend them enough. It's just been fantastic for my
growth as a business entrepreneur.
Speaker 2 (29:21):
Oh you're the best. Thanks for that.
Speaker 1 (29:23):
Hey, if you like the show, share it, share the show.
We want more people listening hearing these great stories. Taylor
will be following along and I'll get this in the
show notes. So thanks for being here today.
Speaker 3 (29:32):
Yeah, thank you, Jim, have a good one.
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