Augusta Golf Show w/John Patrick - Geoff Shackelford & John Sabino

This weekend,
Geoff Shackeford and John cotinue to examine the Ryder Cup
John Sabino on his book "The Augusta Principals"

Episode Transcript

Speaker 1 (00:00):
Welcome to the Augusta Golf Show with John Patrick here
on News Talk WGAC.

Speaker 2 (00:06):
It is really a pleasure to welcome Paula Kreamer back
to the Augusta Golf Show.

Speaker 3 (00:10):
I think that's how I won. There was my team,
my caddie. There's such a big part of it also,
and you know that relationship is especially at oak Month
because you need to know where to miss it. And
I think that's the biggest thing. I've never really played
a golf course where I thought, Okay, I'm in trouble.
How do we eliminate double bogie, you know, because it
can happen like that, especially at Oakland and in the

(00:32):
US Open I've been. I can can hold that to,
you know, to the heartbread that one because it's fit
me in the booty.

Speaker 2 (00:38):
Before we're talking with Nick Watney here on the Augusta.

Speaker 4 (00:41):
Golf Show, pools that golf can wear you down sometimes,
and I would like to be grateful more often just
for the opportunity and the blessing need is to play
play a game for a living, see some amazing places.
And I think sometimes the eighth week out of ten
or something like that, I can get a bit but
on days like days of reflection and all that stuff,

(01:03):
it's I would like to slow down a little bit
and be appreciative.

Speaker 2 (01:07):
Hey, Hi, good morning, Welcome to this week's Augusta Golf Show.
I'm John Patrick. Thank you for tuning in this morning.
Oh don't forget if you can't be here on a
regular basis Saturday mornings, we do replay the show on
the radio tomorrow afternoon at three if that is a
little easier for you. And these days a lot of

(01:31):
different ways to listen to this program. I hope you
listen on GAC each week, but remember if you cannot
listen in real time when we're on the radio, you
can listen anytime on a variety of different platforms. iHeartRadio app.
We're on that. We're also on the iHeartRadio app under
Golf NewsNet Radio, so a couple of ways to listen

(01:52):
on the iHeart app. Show is on the Odyssey and
iTunes apps. We're also on Apple Podcasts, and it's available
on most the smart devices used to stream at home,
like Alexa Echo. Whatever the method, however, you listen, Thank
you for doing it. If you want to get in
touch with me, that's easy to do emails the best way,

(02:14):
fastest way. John at Augustagolfshow dot com, follow me on
x at Augustagolf Show got a website Augustagolfshow dot com.
I mentioned the site so that I can let you know.
If you cannot stick around for the show on the radio,
you can catch up on any of the conversations at
Augustagolfshow dot com slash listen. Okay, all the bookkeeping is done,

(02:39):
let me tell you about the show this morning. I
warned you we're going to be pulling the meat off
the bones of the Ryder Cup for a while. This morning,
our friend Jeff Shackelford will be here to give us
his thoughts on what took place at Bethpage. Jeff has
a newsletter called The Quadrilateral, so we'll have an extended
conversation with our buddy Jeff Shackelford. Then fellow by the

(03:03):
name of John Sabino is going to be here. John's
got a brand new book out. It's called The Augusta Principles.
His premise is that there are a lot of businesses
in the world that would benefit by using some of
the principles. Augusta National puts in practice for the Masters.

(03:24):
Interesting premise. John Sabino will be here a little later
this morning to discuss his book. As always gonna let
you know where to find the golf on TV this weekend.
There's a lot of it and if there's time this morning.
In our Why I Love the Game segment, our friend
anakasaorn Stam, the Birthday Girl this week, will tell us

(03:44):
why she loves the game of golf. Okay, coming up
John Sabino on his book The Augusta Principles. But first,
Jeff Shackelford on the Ryder Cup. Stay right there, don't
go away. Thank you for being here this morning. You're
listening to The Augusta Golf Show with John Patrick News
Talk Information WGAC.

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Speaker 1 (07:27):
You can listen to The Augusta Golf Show on the
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Speaker 2 (07:41):
Good morning, and welcome back to the Augusta Golf Show.
I'm John Patrick. Okay. Our friend Jeff Shackelberd has covered
the game for years. Currently, Jeff writes about it in
his newsletter The Quadrilateral. Jeff is also a die hard
Dodgers fan. It's a pleasure to welcome my friend Jef's
shackle back to be augusta Gulf Show.

Speaker 10 (08:02):
How are you, Jeff, I'm doing great, John, Thanks for
having me on.

Speaker 2 (08:07):
What were the posters on your bedroom wall when you
were growing up?

Speaker 4 (08:12):
Oh?

Speaker 10 (08:13):
Wow, that that came out of nowhere, Archie. I have
to think about that.

Speaker 8 (08:16):
Well.

Speaker 10 (08:16):
I did have the the Hogan follow through finish at Marion.
That was a staple I think used to be right
kind of required. Yeah, now, boy, you got me stumped.
Now I'm gonna have to think about that. I'm drawing
a blanket the moment beyond Hogan.

Speaker 2 (08:34):
Wait, Dodger? Was there a Dodger on the wall.

Speaker 10 (08:38):
Yeah, I had various Dodger stuff. I have a picture
with Steve Garvey and one with Fernando that I still have.
H They're not in the bedroom wall, but they're they're
on the walls and they still give me quite a smile.
So those are Those are two legends of Dodger baseball.

Speaker 2 (08:55):
All right, One more left field question. When you think
of your dad, can you think of something that was
he that influenced him that John wouldn't influenced him.

Speaker 10 (09:08):
Oh yeah, I mean many many things. Uh, just U
and I've had I've been lucky to spend time around
him and some of the other players and hear some
of their stories. But it was so much of it
with John Wooden was preparation, and it's been well documented,
and he was he wasn't much of a game coach

(09:31):
in terms of really trying to do too much. Everything
was about getting everybody prepared to to you know, I'm
not going to try to butcher one of his great quotes,
but and that was really so simple to so many people,
and they've never really believed that that was that was it.

(09:53):
But you know, their practices we were brutal, they were
really hard and intense, but once the game started he
kind of let him play and didn't make a lot
of maneuvers and and so he's just always had that
belief and I've I've picked it up a little bit
that you know, if you prepare for something and prepare well,

(10:15):
you should not be overthinking at once the actual whatever
it is you're doing begins, Which probably is a wonderful
way to segue into the American's Ryder Cup struggles because
as I'm saying this, I'm realizing, yeah, we haven't our
captains haven't really picked up the wisdom of John Wooden,

(10:37):
I don't think do.

Speaker 2 (10:38):
You, okay, a couple of weeks removed, now, do you
think of the Ryder Cup differently than maybe you did
that Sunday night.

Speaker 10 (10:45):
No, it's about the same. I mean there is a
there's certainly it's a struggle for our teams because we
see Europe prepare well and have a plan that's tailored
to their team, and we are making it up every
two years, it feels like, and then we try to
mimic them. But the makeup of the American Ryder Cup

(11:07):
teams is different than Europe. We have different disciplines. We're
better at, it seems like generally singles being the obvious
stand out, and we're not so great at foursomes and fourball.
And it's quite amazing, John, to watch this happen over

(11:29):
and over again, where we're stuck in this place between
do we have a plan and stick with it or
do we have kind of a flexible approach, which I
personally think the US needs more than the Europeans to
be flexible to who's playing well. The Europeans put all

(11:50):
their stock into those first four sessions where their best
and that's what they do, and we try to be
like them sometimes and in other times we don't, and
it's why the US keeps getting Wow. I'm gonna say
it embarrassed, and I think embarrassed just because it feels

(12:11):
like we go into these things all raw, raw, and
then come out going wait, what was the thinking with
all those moves? And I don't know if that's even
the fair at this point. I mean, they lost by
two at home, but it is the feeling now a
couple of weeks to remove that it just was not

(12:32):
another poorly organized US effort.

Speaker 2 (12:37):
We're talking with Jeff Shackelberd here on the Augusta Golf Show.
Is Luke Donald showing us that the captaincy is a
two year full time job and does Team USA need
to think about that in the philosophy.

Speaker 10 (12:51):
Yeah, I think so. I don't know if he really
is working that hard for the two years, but it
certainly this time around helps him that he had just
captain a prior match and brought along the same people
and everything kind of stayed in place. I don't think
he worked as diligently this time because just the obvious

(13:13):
you just don't need to educate new people, and that's
part of The genius of what you have's done is
they have a group of people who have bought in
and they're all part of it, and it's a true
team effort, and people know their roles and they have
wisdom that they passed down from event to event. They

(13:33):
have a set a little doctrine. I think of a
ten or so things that they really emphasize with each
player in terms of gamesmanship, strategy, body language, all sorts
of interesting match play related things because you know, we
forget even the Europeans don't play much match play anymore,

(13:54):
and they have played more in their youth than our golfers,
but especially Forsoms. But they're essentially a lot of a
bunch of Floridians and who played the PGA Tour. So
it does make you then ask the question why do
they have all these things, these little tools, And it's
a lot of it's just that that passing down of

(14:16):
the wisdom and the buy in from everybody going into
the thing that this is what we do, enforce thems
and four ball, and and it's it's working for them.

Speaker 2 (14:27):
Thinking about how Luke approached it and how Keegan approached it.
Was Keegan at a disadvantage. I mean, still being kind
of active on the PGA tour, still talk about him
playing on the team.

Speaker 10 (14:37):
I agree with that that assessment. Yes, you know that
he was selected because they wanted somebody younger, more in
touch with the the players who's out there every week.
Well they got that, and he played beautifully during this time.
But I think when you look back on it now
that that's something that is It's a nice thing to have,

(15:02):
It's a perk, But is it is it the difference?
Is it the thing that that that we're lacking? And
I just don't think it is. It's it's more about
uh philosophy on on what we're best at and looking
at the group of players you have. And in historically
the US has had people come into Ryder Cups not

(15:24):
playing well and yet has historically stuck with playing them
because they have one majors and they have experience and
blah blah blah, even though the numbers say rookies aren't
that bad in the Ryder Cup. So things like that
where it just doesn't seem to matter who we pick
as captain, they seem to fall into some of the

(15:45):
same traps. And so maybe having somebody who is actually
I dare say a little bit removed might actually be
a positive thing.

Speaker 2 (15:58):
Do you think Luke comes back at third time?

Speaker 10 (16:01):
No, I think he he's a smart guy. He's he's
put in enough time. It's not a paying job. They
certainly find ways to make it, you know, worth your
while over there in terms of just just speaking engagements
and things, so he doesn't need to do it a

(16:22):
third time go out on top. I think it's it's
also part of their natural progression there to bring in
somebody who's sort of next in line. I don't know
who that is for them, but you know it's that
that order was upset a little bit with Live and
losing Lee Westwood, who's won more points than any European,

(16:47):
losing Ian Poulter, who's such an iconic Ryder Cup player.
Sergio maybe he might be welcome back in he's paid
his fines and things, and Spain has one coming up,
so they have lost a few people. Graham mcdal I think,
was also another candidate to be a captain in Ireland,
a dear manor but he's sort of out of the

(17:09):
loop now. But they have justin Rose, although the way
he's playing he might be playing again in two years.
So they have people and again, they just have this
buy in that you don't necessarily have to be that
you know, check those certain boxes, want a major blah
blah blah. It could be somebody surprising, could be somebody

(17:29):
like Francesco Molinari who's a quiet presence but you don't
sense it. Oh well, that'll be a huge step backwards.
It's just kind of they're just more organized at the moment.

Speaker 2 (17:42):
All right, Hang on, Jeff, A good time for a break.
Jeff is sticking around for another segment. But while I
have you, take a look at a golf headline from
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when you're logged into your Facebook page, become a fan
of our Facebook page. The Augusta Golf Show with John Patrick,
we E Todd Golf during the week. Want to join
in on the conversation, You can if you follow me
on x at Augusta Golf Show. Still to come on
the program this morning, John Sabino on his brand new book,
The Augusta Principles. But first, more Ryder Cup stuff with

(19:10):
Jeff Shackelford. Don't go away. You're listening to The Augusta
Golf Show with John Patrick here on News Talk Information WGAC.

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Speaker 2 (22:42):
Welcome back to the Augusta Golf Show. I'm John Patrick.
We're talking with Jeff Shacklebert. His newsletter is The Quadrilateral
and we're talking rider. Come okay, Jeff with your background
in golf course architecture, you are uniquely qualified to answer
this question. What did you think of the setup the met.

Speaker 10 (23:00):
Page, Well, it wasn't It wasn't ideal. It was soft,
and I guess they were again thinking that it was
nineteen ninety five and some short hitting Brits were coming
over and the US could bomb away and win easily

(23:24):
with a power game. Well, I guess they just didn't
look at the European side. They have a lot of
guys who hit it a long way and their regular
PGA tour players and we're more than happy to take
that setup, and we had some guys who actually aren't
quite as long and are thriving with their great approach play.

(23:44):
And it just the setup just didn't really reward that
kind of golf, between the softness, the design of the
course and the freedom to just vombit. I mean, I
couldn't believe John where they hit the ball compared to
the PGA and twenty nineteen, which was in May and
it was cold that week's, but it was still shocking

(24:05):
to see how far some of the Europeans hit it,
and so that that precision with the iron play that
a JJ spawn and Ben Griffin and Scottie Scheffler, those
types of guys who had great years with great iron play,
that that attribute of theirs was just not that important.

Speaker 13 (24:26):
That's it.

Speaker 10 (24:26):
Bryce and d Chambeau has been brilliant in every aspect
of the game this year except his iron play, and
and and he hit some clunkers and they really cost
them some key holes and some matches, so there was
some reward for it. But either way, it just appealed
to the europe and it's just fine and and it
showed in the result.

Speaker 2 (24:47):
Haven't seen it yet. Are we gonna Are we gonna
overreact to all this?

Speaker 10 (24:54):
Yes, that is another American tradition, although it may just
be real simple and Tiger will just say, yes, I'm
doing it in twenty twenty seven, and I'm not reinventing
the wheel. We're going to make a few tweaks and
that that'll be that, And that would be the great
and very smart reaction. But again, historically we've had task

(25:17):
force and forces and task forces of the task force,
and and it seems like there's a danger that will
we'll do it again, and I think that would be uh,
that would be a mistake. But I'm here to be
entertained by it.

Speaker 2 (25:38):
Who on Team USA surprised you, Well.

Speaker 10 (25:42):
I mean unfortunately. I'd say the surprise in a in
a in a bad way was was Scheffler struggling and
a couple of the shots he hit, you know, it
just just didn't Yeah, he's a lot like Tiger. I
don't know if he's really somebody who enjoys partnership golf
that much. That said, he really held it together beautifully

(26:06):
in the singles match on Sunday against Rory, which I watched.
I went the whole way with and they were both
exhausted and they talked about it after and as you
know today, for players to admit how tired they are,
they don't like to do that. They put out a
great show. That said, it wasn't the greatest match ever played,

(26:27):
but it was a very good match and very entertaining.
So that was probably the biggest surprise for me in
terms of just I thought he would would have played
a little bit better. And yeah, I think jj Spahn
delivered and really played very solid And it was a
mystery why he didn't play in the first session in

(26:48):
force THEMS where seems to me that kind of player
who's a steady, almost boring just down the middle, hits
the ball great all day, isn't in force thems for
the United States. That's that's that's what you need, an
alternate shot. It's a very high stress, difficult format when
when you're not used to it, or even when you are,
it's just it's just a tough format and you can

(27:10):
really wear a part of an opponent down with boring,
boring golf.

Speaker 2 (27:16):
Why do you think it's so hard to pair somebody
up with Scotty?

Speaker 10 (27:21):
Uh just kind of does his own thing. He's a
big presence.

Speaker 18 (27:26):
Uh.

Speaker 10 (27:27):
I mean it was obvious when when Russell Henley went
out with him, even though they played together in the
Presence Cup last year, just the opening t shot and
the walk and the look and Russell's face, it just
didn't he didn't look comfortable and it was a very imposing,
big grandstand, wild scene and it just didn't look like
a good fit, even though they had been successful last year.

(27:50):
But this is a totally different environment. And yeah, he
he does his own thing, Scottie, and he's he's a
big guy and he isn't one to you know, put
out a lot of smile. Some good feels out there,
you know it. He does his thing and it's kind
of a not the prettiest way to play golf, but

(28:14):
it works for him. And I think when you're a partner,
you need somebody who's who's who's making a lot of
eye contact and smiling and making you feel good. And
he could be as simple as that that he's just intimidating.

Speaker 2 (28:28):
Which European player surprised.

Speaker 10 (28:30):
You, Oh, probably, I would say Shane Lowry, just because
he hasn't been that great this year, and I mean
never even rumblings before the picks were made that he
he was, you know, kind of in doubt as a
as a selection, and I didn't really take that very

(28:51):
seriously because I just knew how much they feel like
he and Rory as a four ball team are so
good and sure enough kind of everything he hadn't been
doing well this year, he just took it up to
a whole different level. And then as Rory sort of
hit a wall with fatigue and being worn down by
the number of times he had to back off shots

(29:14):
and the horrible stuff he was listening to, Shane just
took it to a whole other level. And then, of
course you know, he makes that putt on Sunday in
the singles match against Henley, and if he doesn't make that,
you're looking at needing Rasmus Hoguard to to help you
get a half point to retain the cup. And iz

(29:38):
A Maria Olifabo said it recently. I don't I don't
think they they they retain or win the Cup if
if not for Shane making that putt.

Speaker 2 (29:49):
Something I've heard bandied about. Do you think Team USA
would fare better if there was not a President's Cup,
if they only did this every couple of years like
the Euros.

Speaker 10 (30:01):
Well, it's an interesting point because of how poorly I
think Johnson Wagner was the one who noted that it's
four and eleven since the President's Cup was created, and
you know, I could point directly, although it's not the
example you would probably imagine, but you know last year
in the President's Cup, the US opened and with a

(30:22):
four ball session on Thursday, went out five to nothing,
lost zero to five and Forsom's the next day and
didn't do so hot in Forsoms on Saturday. I think
there was three and one for the internationals. Now, that's
something John they should have taken and said, you know,
we really shouldn't open with forsoms. We have the choice

(30:46):
as the home team, but they were bullish on I
guess some of the duos from the President's Cup and
that was what they focused on. So that's sort of
how we got Scheffler, and I think it also may
have helped produce the English Maricawa duo, and they ignored

(31:07):
some of the elements of it. So I don't think
it's a legitimate thing. It should help them, but it
does seem like they take odd things from it and
ignore that it's just a different format and you're playing
a different team that has different skills and understanding of
how foursoms and four ball play works versus the International

(31:30):
which is generally, you know, just PJ Tour players who
are have similar experience in team events as our US guys.

Speaker 2 (31:40):
I don't want to sound old, I don't want to
sound like the good old days. But do you think
has this event lost its way or is it exactly
what the game needs right now?

Speaker 10 (31:50):
Oh boy, that's a tough one. I yeah, I mean
we knew. The problem I have with this this year
at beth Page was that this was all foreseeable and
less about New York fans. You know that that kind
of narrative, I understand it. But number one, I happen
to like New York fan humor, and I didn't hear

(32:12):
much of it. I heard just kind of nasty nastiness
more with all due respect, Philadelphia type fan behavior. And
so I the ingredients were there, just like they were
at the last two domestic Ryder Cups. Too many tickets sold,
not enough golf to watch, warm weather, beer flowing, just

(32:39):
kind of the state of sports viewing where people are
increasingly feel free, I guess to take out anger on athletes,
and golfers are more vulnerable than in any other sport
except maybe tennis is right there. And so all those
things were in line, and sure enough it happened. The
weather was warm and it was hard to get there.

(33:02):
And then there were some security stuff on Friday related
to President Trump coming that I don't even know though,
how much that impacted the problems they had at the
at the gate, I don't even think it did. So
you put all those things together and you get fans
that are that are not real happy. So I, I,
you know, and they counter with, well, it was this

(33:23):
way in Europe, while the European fans are a little
more clever with their their chants and their heckling, and
so I think it's great for golf. I just it
definitely was a setback though for the Ryder Cup, to
have it be so obviously trending in this direction of
where it could go, and then and then not having

(33:45):
the organizers take that responsibility seriously enough to make sure
it didn't spill over. And that's that's I I. You know,
Saturday night, a lot of people tell this is this
is really the end of the Ryder Cup, or or
this is doing massive damage. I think with the US
coming back on Sunday and making it entertaining, it in

(34:06):
a way sort of squash some of that that feeling
that a lot of really serious core golf fans had Saturday.

Speaker 2 (34:16):
He's Jeff Shackleford. The name of the newsletter is The Quadrilateral. Jeff,
thank you for doing this. I deeply appreciate it.

Speaker 10 (34:23):
All right, John, thank you as always.

Speaker 2 (34:26):
Okay, there you go. That's Jeff Shackleford and you can
subscribe to his newsletter and the rates are more than reasonable.
While I have you take a look at the Golf
on TV. This weekend Golf on Television brought to you
by the Forest Hills Golf Club, the area's premiere public facility.
Golf Channel DP World Tour get the weekend golf coverage started.

(34:49):
The Open Despanya coverage this morning begins at seven point thirty.
Tomorrow morning's final round coverage begins at six thirty. Golf
Channel will then have coverage at the Corner Ferry Tour.
It's the Corn Ferry Tour Championship coverage beginning today and
tomorrow at three. Golf Channel will then have tape delayed
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(35:13):
coverage starts tonight and tomorrow at seven pm. Golf Channel
then has tape delayed coverage of the LPGA Tour. The
Buick LPGA Shanghai coverage begins at nine both nights, and
Golf Channel finally has coverage of the PGA Tour. The
Bay Current Classic coverage begins at eleven tonight. When we

(35:36):
come back, John Sabino will be here on his brand
new book about what businesses can learn from the business
practices at Augusta National Don't Go Away you're listening to
The Augusta Golf Show with John Patrick here on News
Talk and Information WGAC.

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Speaker 1 (39:23):
If you'd like to comment about anything you've heard on
today's show, just send John an email. Send it to
John at Augustagolfshow dot com. That is John at Augustagolfshow
dot com.

Speaker 2 (39:37):
Welcome back to the Augusta Golf Show. I'm John Patrick.
John Sabino is an author and a golfer. He's got
a blog that reaches over two million people. His brand
new book is called The Augusta Principles. I'll let John
explain the premise. It's a pleasure to welcome John Sabino
to the Augusta Golf Show for the very first time.

Speaker 7 (39:58):
How are you, John, I'm good, John. Thanks for having me.

Speaker 18 (40:02):
I appreciate it.

Speaker 2 (40:03):
Thanks for saying yes to this. All right, let me
start with this kind of give the listener an overview
of what the book is about and how did the
book come about?

Speaker 7 (40:16):
Yeah, good question. The book came about. I first went
to the Masters, or more than twenty.

Speaker 18 (40:22):
Five years ago. It was the first year Tiger.

Speaker 7 (40:24):
Won, in nineteen ninety seven. And I came away from
that and I thought, like a lot of people think
that have been lucky enough to go there. They think like, wow,
this place is a disney Land.

Speaker 18 (40:37):
For adults, Like what is this like?

Speaker 7 (40:40):
Right? And I was busy, you know, I had two
young kids. They had a very demanding job, so I
didn't give a lot of thought to it, and I
went it was lucky enough to go back, you know,
eight or nine times, and every time I came away
and I thought like, why can't the world be more
like the Masters? Like you go there and it's perfection,
and we'll go through some of the things that make

(41:04):
it that way. So that was really the genesis of
the book. It was the question, why can't the world
be more like the Masters? It's such an incredible place,
and even those that haven't been there in person. So
those that watch it on TV, they do everything right,
you know, they limit commercials, the announcers don't talk too much,
et cetera. It's just a model for how one can

(41:26):
live your life or how how other businesses can just
get better.

Speaker 2 (41:29):
At what they do okay down that line, and I
want to I want to be somewhat careful here in
our conversation because I don't want to give away everything
in the book. You identify ten principles by which you say,
Augusta National operates, and you will, John, you will get
no argument on those principles from the people that live
in this community. Let me tackle a couple of them differently.

(41:54):
Which which principle do you think is the most important
when it comes to correlating to the business world.

Speaker 7 (42:02):
I would I would say attention to detail, but it's
probably that and having respect for people. Those those are
probably two of the principles that are tied. And and
let me take attention to detail first. So some of
the things I talk about in the book, So the

(42:22):
bunker edges are clipped by hand with scissors to make
sure that they're perfect. If you pay cash and the
pro shop, they only give you brand new CRISP bills back.
I mean, part of that was just Cliff Roberts didn't
like dirty bills, so he demanded that they do that,

(42:43):
or asked that they do that, and they've done that
ever since. They use a horizontal.

Speaker 18 (42:48):
Ladder to cut the flower bed at the.

Speaker 7 (42:50):
End of Magnolia Lane. And then this one is what
I use to say, like, how can the world be
more like the Master's the toilets. If you've ever gone
to the bathroom there, they clean the toilets after each
use and they have the most friendly greeters there. It
sounds insane, that's what they do.

Speaker 18 (43:11):
And what I talk about is, Okay, well, how hard.

Speaker 7 (43:16):
Is it to keep your bathrooms clean? But anybody that's
ever stopped on a highway and gone into a gas
station or a rest area knows it's pretty hard, apparently
because they don't do a very good job of it.
But there are companies that do so. I give a
shout out to a company called BUCkies.

Speaker 18 (43:33):
It's a series of.

Speaker 7 (43:35):
Convenience stores gas stations, and they just made it part
of their mission statement to say that they're going to
have the cleanest restrooms in America. So that's one example.
I mean, there are other brands and companies like Ritz
Carlton that do a great job on attention to detail.
But not everybody can afford to spend the money that

(43:55):
Ritz Carlton spends, or even people you know, a lot
of people can't afford to go to Ritz Carlton. So
it's just an example of you know, the thing that
strikes me and many people when you get to go
to the Masters is how everything is just perfect. And
that's a result of attention to detail. I talk in

(44:17):
the book.

Speaker 18 (44:17):
About how I speculate how Cliff Roberts probably had OCD.

Speaker 7 (44:22):
And who knows whether he did or didn't.

Speaker 18 (44:25):
He was just obsessed with the smallest details.

Speaker 7 (44:28):
So that that's probably the one that jumps out the
most of me.

Speaker 2 (44:31):
We're talking with John Sabino here on the Augusta Golf Show.
You've mentioned a couple of companies and by the way,
we stop at Bucky's because Lisa insists on it because
of the bathrooms. Name a couple of other companies that
you cite as coming close to executing some of the
Augusta National principles.

Speaker 7 (44:50):
Yeah, some other good ones. And this is a really
important principle too, is one of the principles is how
the National and at the Master there's everybody is treated
with respect, and respect comes in many forms. You know,
there's members wearing their green jackets greeting you, and you

(45:11):
come out of the parking lot and you're greeted cheerfully
throughout the day. I actually don't even know how everybody
on the property has been trained and is so cheerful.
As I mentioned, I mean the people that are a
bathroom attendant, the people that are checking you out as
you buy food. It's just amazing.

Speaker 18 (45:32):
How everybody's treated with respect.

Speaker 7 (45:35):
The food prices are another area that just shows respect.
They don't want to gouge people, right. They know that
the money we earned is hard earned, and they do
that intentionally, and I cite some other companies that do that.
Disney is the most obvious example, right, Disney's goal when
you go to a theme park, it's everybody's role at

(45:59):
a park to make for that.

Speaker 18 (46:01):
Kids, adults, everybody just has the best day of their life.

Speaker 7 (46:04):
So they're a really good example. Actually, the Atlanta Falcons
when they built their new stadium, they adopted the approach
that the Masters uses. I mean, typically you go to
a sporting event and you're paying ten to twelve dollars.
I think at the Ryder Cup it was fifteen dollars
for a beer. They decided to keep food and beverage

(46:27):
prices low, and they added a lot of places where
you could buy it so that nobody would have to
stand online and people would say, okay, well that might
not be a brilliant move. If you're only charging three
or four dollars for a beer as opposed to fifteen,
how does that work out? And it works out really well.
They earn more money than they did before and the

(46:51):
fans are happier. So that's just two examples of how
you can take what Augusta is doing and treat people respectfully.
And part of the book is just like what can
companies learn? But it's also like what can individuals learn?
And it's just a good way to understand what they

(47:14):
do well, like for instance, at Public's Publics as a
rule where they call it their ten second rule, every
time a customers are to a new department and an
employee has to greet them within ten seconds of their
arrival in that department. Doesn't cost them anything to do that.
It's a small gesture, but it does make a difference.

(47:34):
It treats people respectfully.

Speaker 2 (47:35):
Along those lines. And you say this in the book,
and I think this is relevant to some of the
folks that live here. You say in the book that
you don't think the club is secretive. You think they
use discretion with what they make public, and as one
who has been out there for more than forty years,
what they make public has grown through the years.

Speaker 7 (47:55):
I think it has tremendously so, in particular, I mentioned
in the book they use fifteen different social media channels,
which in and of itself is incredible. People think of
the members, I think to some degree accurately. I mean,
they're very successful people, they're affluent, they tend to be older.

(48:20):
That's not a group that you would associate with using
technology in a great fashion. But they're tremendous users of TikTok.
They have some incredible things that they've posted. Some of
the videos that they put up have garnered twenty million
views and so forth. So they disclose quite a bit

(48:41):
these days on social media behind the scenes. So you
never used to know what's going on at these private
dinners and.

Speaker 18 (48:50):
So forth, if you subscribe.

Speaker 7 (48:52):
To their various social media channels, and even on their
website and their YouTube channel, they put.

Speaker 18 (48:58):
Up all the prior.

Speaker 7 (49:00):
Masters going back to I think it was nineteen sixty five,
So they're disclosing a lot more than they used to.
And I think the distinction that you bring up is,
and a lot of people get confused about it.

Speaker 18 (49:15):
They do use discretion.

Speaker 7 (49:16):
I mean, they're not acting like the Kardashians, they're not
in your cities. It's not anything that's over the top.
They don't say anything that's inappropriate, and they don't get
caught up in things that are controversial. But they actually do.
I'd say, in the last you know, seven eight years
of social media has come out, there's almost you know,

(49:39):
you don't know what membership costs and their process there obviously,
but that's true of any golf club. They've disclosed quite
a bit about how they operate. So yeah, for people
that still think they're secretive, and it's amazing. I put
up a comment or I had a picture of the
book on on Instagram and somebody came back with a

(50:02):
negative comment. Without the club, I think there's just a
lot of things that people just don't understand about them
and stereotypes and I personally, I think they've shattered most
of those and they're.

Speaker 18 (50:14):
Very open clubs.

Speaker 2 (50:15):
Okay, well then let me let me sort of end
with this, and it's something you talk about at the
end of the book, and I'm asking this question for
the people that have never set foot on the property
and on the campus. You have had some health issues,
take a moment and explain what the club has meant
to you on that journey.

Speaker 7 (50:36):
Yeah. I unfortunately, I was diagnosed with leukemia seven years.

Speaker 18 (50:40):
Ago and it was a pretty bad.

Speaker 7 (50:43):
Strain of leukemia, and I was in the hospital and
ended up you know, I was stuck there for a
couple of months. I ended up in the intensive charity unit,
and you know, I was I prayed a lot, and
you know, I want.

Speaker 18 (50:58):
To obviously get out and.

Speaker 7 (50:59):
See my kids to grow up and spend the rest
of my life with my wife and my friends. But
I also like yearned to go back. It seems really
weird to say it, but one of the things I
thought about a lot was you, I'd really like to
go back and see Augusta one more time.

Speaker 18 (51:17):
Like that's to me.

Speaker 7 (51:19):
You know, when you're an amen corner, in particular the
thirteenth Hole, there's no better place in the world. And
you know, I had some of the best doctors in
the world treat me at ten and they do a good,
a fantastic job, but they don't really do anything on
the mental side of it. And like it wears you

(51:40):
down being in a sterile environment, you know, getting stuck
with so many needles and so forth, and all I
just kept thinking was I love to just be outside.

Speaker 18 (51:50):
I'd love to go.

Speaker 7 (51:53):
Back and experience that. And I say in the book,
you know, like when I climbed into the Grand Standards
fourteenth t that's when the mental side and spiritual side
of my healing process began. I could like exhale again
and say, okay, like maybe everything's going to be okay.
Like I know it sounds weird, but we all have

(52:15):
something that really resonates with us. And that was one
of the things also that prompted.

Speaker 18 (52:21):
Me to write the book.

Speaker 7 (52:23):
I just love the place, as I'm sure many of
your listeners.

Speaker 18 (52:27):
Do as well.

Speaker 2 (52:28):
He is John Sabino and the name of the book
is The Augusta Principles. John, thank you for taking the
time to do this. I deeply appreciate it. Thank you
very much.

Speaker 7 (52:39):
It's my pleasure, John, Thank you.

Speaker 2 (52:41):
Okay, there you go. That is John Sabino again, the
Augusta Principles, and the book is available wherever you get
your books. All right, don't go away, we're coming right back.
You're listening to the Augusta Golf Show with John Patrick
here News Talk Information WGAC.

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This is Bob Boke from Tyler's Golf Club Company, and
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For more than one hundred and twenty five years, Pinehurst
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Speaker 13 (55:38):
In nineteen seventy seven, an eight year old boy picked
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Speaker 1 (56:09):
If you enjoy the show, follow John online on x
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Speaker 2 (56:23):
Welcome back to the Augusta Golf Show. I'm John Patrick.
Well that's the show for this morning. I do want
to thank my guests Jeff Shackelford and John Sabino. Thank
you for taking the time to listen. Please make sure
the other members of your foursome know when the show
is on the radio, but also remind them these days.

(56:43):
Shows available on demand twenty four to seven, iHeartRadio, app,
Apple podcasts, Odyssey, iTunes. It's available however you and they
stream at home. Wallace and Son, Lawn and Garden shows
coming up next, Darreon and C and C Automotive Show.
After that this morning, Mary, Liz ab Aby and I'll

(57:05):
be back on the radio Monday morning at five point thirty.
Have a great weekend and thank you for listening to
The Augusta Golf Show with John Patrick. Please stay well,
please stay safe, See you next time, So long, Bye bye.

Speaker 1 (57:17):
The Augusta Golf Show with John Patrick is a production
of the Murto Group, which is solely responsible for its content.
Copyright twenty twenty five. The theme for the Augusta Golf
Show was written and performed by Jim Brickman. I'm Jeff
Lawrence and we'll see you next time.