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June 26, 2025 • 57 mins
This weekend, Ron Sirak talks about the changes that are taking place at the top of both the PGA Tour and the LPGA Tour.

John Novosel of BUSHNELL on some of their latest products
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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Augusta Golf Show with John Patrick here
on News Talk WGAC.

Speaker 2 (00:05):
Pleasure to welcome Johnson Wagner back to the Augusta Golf Show.

Speaker 3 (00:09):
I feel like the beauty of it is that we're
taking the viewer down on the ground at these venues
and really digging into some of the shots of the day,
and it's no I've gotten so comfortable. I've gotten so
comfortable with it and setting up a shot that the
outcome of the golf shot is almost doesn't matter compared
to the setup and where we are and where we're

(00:31):
taking the view He.

Speaker 2 (00:31):
Is also the voice of the Tennessee Titans. It's a
pleasure to welcome Taylor's Arzer back to the Augusta Golf Show.

Speaker 4 (00:37):
You know, I didn't get to see Jack Nicholas in
his prime. I guess that probably maybe Hogan or Nicholas
would be the closest thing to what we're seeing with
Scheffler's this ability to execute.

Speaker 5 (00:48):
Shot after shot after shot, and.

Speaker 4 (00:51):
We really haven't in this generation.

Speaker 6 (00:52):
We didn't.

Speaker 4 (00:53):
Tiger Woods's talent is above all else. I'll argue that
with anybody, I think he's the most talented guy to
ever play the game, but Tiger missed more shots than
Scottie does.

Speaker 2 (01:03):
Hey, hi morning, Welcome to this week's Augusta Golf Show.
I'm John Patrick. Thank you for being here this morning.
I hope that you listen each week on GAC. But
these days, if you cannot listen when we're on the radio,
you can listen anytime on a variety of platforms. That's

(01:25):
the way we do things now. In twenty twenty five,
you can listen on the iHeartRadio app. We're also on
the iHeartRadio app under Golf NewsNet Radio show us on
the Odyssey and iTunes apps. We're on Apple Podcasts. Shows
available on a lot of the devices that folks use
to stream at home. So whatever the method, radio or

(01:49):
some other way, however, you listen. Thank you for doing that.
Want to reach out to me, the best way, the
easiest way to do that, fastest way is email at
Augustagolfshow dot com, follow me on X at Augustagolf Show.
I'll mention the website Augustagolfshow dot com just to let

(02:10):
you know that if you can't stick around for the
entire show this morning, I know you got things to do.
You can catch up on the conversations at Augustagolfshow dot
com slash listen okay, tell you about the show this morning.
Over the last couple of weeks, there have been some
major changes announced at the top of both the PGA

(02:32):
Tour and the LPGA Tour. There are new leaders getting
in place for both. Ron cyrac will be here in
just a couple of minutes for an extended conversation as
to how the landscape is changing, what it all means,
what it might mean, will fresh eyes bring new and
different ideas. We'll talk to Ron about that and more

(02:55):
in just a couple of minutes. And then do you
use a rangefinder when you're playing? Bushnell is the leader
of the laser rangefinder pack. John Novacel is in charge
of new products and marketing for the folks at Bushnell.
Will find out what's new for them when John joins
us a little later this morning. As always, I will

(03:18):
let you know where to find the golf on television
this weekend and if there's time this morning and our
Why I Love the Game segment got a Hall of
Famer Fox Sports analyst John Smoltz will tell us why
he loves the game of golf. All right, coming up
John Novacel from Bushnell, but first ron cyrac on the
major changes coming to the corner offices of the Professional Tours.

(03:42):
Stay right there. Thank you for being here this morning.
You're listening to the Augusta Golf Show with John Gandrin.

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Speaker 1 (07:08):
If you'd like to comment about anything you've heard on
today's show, just send John an email. Send it to
John at Augustagolfshow dot com. That is John at Augustagolfshow
dot com.

Speaker 2 (07:23):
Good morning, and welcome back to the Augusta Golf Show.
I'm John Patrick. My friend Ron Cyrac has covered the
game in various capacities throughout his career. Ron's a past
president of the Golf Writers' Association of America, recipient of
the PGA of America's Lifetime Achievement and Journalism Award. He

(07:43):
is also a Golf Channel contributor. Pleasure to welcome Ron
Syrac back to the Augusta Golf Show. How are you, Ron?

Speaker 5 (07:51):
I'm doing great, John, Always always an honor to.

Speaker 11 (07:53):
Be on with you.

Speaker 2 (07:54):
Thank you. Before we got on the air, you and
I were talking about the weather. So now tell everybody
where you live in the area.

Speaker 5 (08:04):
I live on outer Cape cod with a very very
end of Cape Cud, about forty miles out into the Atlantic.

Speaker 2 (08:09):
Coach and it's in the nineties.

Speaker 5 (08:13):
Yeah, last couple of days we had a we had
our annual North South Ryder Cups style golf tournament at
my club yesterday and it was it.

Speaker 1 (08:23):
Was it was.

Speaker 5 (08:25):
It was a grind man the last nine holes. Was
was was just try to try to suck it up
and get it done. It was hot.

Speaker 2 (08:33):
How many walkers I was.

Speaker 5 (08:36):
One, but many of the people who many of the
people who usually walk were riding. Golf's the main exercise.
I get so I keep walking.

Speaker 2 (08:44):
I get it. I get it. Although we have taken
a policy here the buddies with whom I play July
and August, we're going to ride. Yeah, speaking of the weather,
Speaking of the heat, let's let's talk about the golf
from last week KPMGPGA Championship of Frisco, Texas. Give me
your thoughts about the venue, and give me your thoughts

(09:06):
about what we heard from the players.

Speaker 5 (09:09):
Well, you know, it's interesting because because essentially having the
KPMG Women's PGA at Frisco was an audition for the
golf course for other events down the road. And I
think the course basically held up very very well, showed
itself to be a major championship venue. At the same time,

(09:31):
I think the PGA of America probably learned some things
about the course setup that they may have to tweak
going forward. Everybody, the PGA of America, the USGA, the RNA,
they like to take the golf course right to the
edge for major championships. The one thing they can never
control is the weather. And in Frisco they had extreme heat.

(09:52):
They had gusty wins and some of the whole locations
in those wins, and with that heat became really, really
difficult to get to and it was it was a struggle.

Speaker 2 (10:03):
So you don't think drastic things need to happen as
far as that golf course is concerned.

Speaker 5 (10:12):
I don't think so. You know, I think a lot
of the things that the players complained about were whole locations,
and you know, that's something that can that can always
be tweaked. You know, if you're going to have win
gustin to twenty twenty five miles an hour and you're
going to have a temperature in the nineties, it's going

(10:33):
to bake the golf course out. You might not want
to be cutting the holes on the edges of the greens.
You want to be might want to put them in
more generous positions. I think they learned that, you know,
it becomes more of an issue in the men's game
where they are trying to figure out how to deal
with guys hitting the ball three forty off the tee
all the time, but in the women's game it's less

(10:56):
of a factor. But there were clearly a lot of
players who were frustrated by the overall conditions. And I'll
include course set up and mother nature in the same basket.

Speaker 2 (11:06):
There there was the discussion ron and there's been the
discussion for a few years regarding course set up and
setting up the golf courses for the women where they
get to play the same kind of golf that the
guys play, that they're hitting wedges when the guys would
hit wedges, and that didn't seem to be the case
last week.

Speaker 5 (11:27):
No, you know, And that really I thought a huge advantage,
a huge advance was made when they had the twin
US Opens at Pinehurst number two in twenty fourteen. They
played the men first, and the USA actually paid caddies
to get to get club information from them what clubs
players hit on eavy hole, and then they decided they

(11:50):
wanted they set the course up backwards. They wanted the
women to be hitting the same club as a degree
and the men were hitting so they had to figure out, okay,
if we want them to hit a seven iron, where
do we have to uh put the tea box? And
what they ended up doing is playing that golf course
a lot shorter than they originally intended on playing, and.

Speaker 6 (12:07):
It held up.

Speaker 5 (12:08):
It was exactly the same if you throw out. If
you remember Martin Kaimer went eight underwent really low and
one there, but you throw him out. And the winner
for the women, Michelle Wie, and the runner up for
the men shot the exact same score. So they have
figured it out. But it is it is I think

(12:29):
sometimes more of a challenge sending courses up for women
because the distance disparity between the longest hitters and the
shortest hitters is huge. You look at Austin Kim, She's
hitting the ball, you know, two eighty six to eighty seven.
The field is averaging more like two fifty two. Big difference. There.

Speaker 2 (12:52):
We're talking with ron cyrak here on the Augusta Golf Show.
I realize ron the simplicity of this question, but I
think it's a complicated answer. What's wrong with the women's
professional game. Why can't it Why isn't having a hard
time getting traction?

Speaker 5 (13:08):
I think the single biggest thing they need is better
network TV exposure. Look, you know, I'm a contributor to
the Golf Channel, and Golf Channel does a wonderful, wonderful
job covered in the LPGA. But when you're on Golf Channel,
you're preaching it, acchoir. Those people watching watching on the
Golf Channel are already golf fans. When you get on
network TV, you would span your audience by reaching the

(13:31):
casual golf fan and the casual sports fan. And I
think they need. I think the USGA and the PGA
of America have worked very very hard to leverage their
other tournaments, their men's tournaments in case the PGA, the
Ryder Cup, to try to get more network TV exposure
on the weekends for the women. But that's the biggest

(13:53):
thing that they need to get some of those non majors,
those just regular LPGA events out there network TV to
expose it to a broader audience.

Speaker 2 (14:04):
Would you like to see the women have an equivalent
to the PGA tour university give those college players a
clear path to the LPGA. I don't know why I
haven't heard anyone say that.

Speaker 5 (14:16):
Well, you know, if you look at it right now too,
And this is happening in both the men's game and
the women's game. College golf has improved so much over
the last decade. The courses are more difficult to talent levels.
A lot of players who maybe fifteen years ago would
turn pro earlier because they didn't think they could improve
their game by playing college golf, now realize they can

(14:39):
get better playing in college. And if you look on
the women's LPGA, you know Maya Stark from Sweden who
won the US Women's Open chess, you went to Oklahoma State,
you know. I mean, there's so many of the players
out there came through college. I do think that that
would be a good idea, is to have a pathway
of way to the tour through the college ranks.

Speaker 2 (15:03):
Give me your thoughts about the incoming commissioner, Craig Kessler.

Speaker 5 (15:08):
Well, you know, I'll give you two thoughts on it.
One is, he seems to be enormously qualified for the job.
He's young, he's energetic, he's chief operating officer of the
PGA of America. Before that, chief operating officer of Top golf,
so he knows the business side of the game. He
knows the marketing side of the game. He knows how

(15:30):
to build a brand. He seems to have that energy
to also communicate his vision and his plan to the players,
which is hugely important. Mike Wan was brilliant in every
aspect of it, but particularly that Mike One had the
confidence of the players. Molly Markuslmon, who was the outgoing commissioner,

(15:52):
did not have that same confidence from the players. She
never built the same relationship with them. I think Craig
Kessler is going to be able to do that. The
challenge facing him is it's twofold. The good news is
women's sports is on a front burner right now because
call it the Caitlin Clark effect. Corporations are realizing now
there's money to be made in women's sports. That's great

(16:15):
news for the LPGA. The bad news is there's a
lot of different women's sports now competing for those dollars.
There's the WNBA, and there's the US women's national team
in soccer, you know, and we're going to see professional
leagues in lacrosse. So the battle is going to be there.
But I think the monies are there. The corporations are

(16:36):
finally realizing there's money to be made sponsoring women's athletes
and sponsoring women's sporting events.

Speaker 2 (16:43):
Is it a tough gig for anybody not named Mike Wan?

Speaker 5 (16:48):
Well, you know, one of the things that you get
with being LPGA commissioner is you don't get too many
six year deals, which is why when they signed the
deal to move what was well, well, I'll still call
the Dinah Shore from pom Springs to Houston with Chevron.
They signed a six year deal with with a international corporation, Chevron,

(17:12):
and they don't get too many of those PGA Tour does.
PGA Tour has more long term contracts, about four years
six year deals. LPGA is probably turning over a good
third of their sponsors every year, so the job is
draining that way, you're constantly constantly selling. And as you know,
Mike One once told me, he said, look, my constituency

(17:35):
is not so much the players, it's the people who
write the checks. I have to make them feel loved.
I have to make them feel appreciated. And that's that's
the challenge for the LPGA commissioner. How do you make
those people who are putting up the money, feel that
they're getting the bang for.

Speaker 2 (17:50):
Their buck, not the only change at the top of
professional golf. Can you can you stick around through the
break and we can talk about the men's game.

Speaker 5 (17:58):
Absolutely?

Speaker 2 (17:59):
Okay, all right, thank you. We're going to take our break.
We'll come back. We'll talk about the new CEO in
the men's game. But while I have you, take a
look at a couple of the golf headlines from earlier
this week. The headlines are brought to you by Lionel
Smith Limited. Lionel Smith Limited to only the finest in
men's clothing. Another caddy change for Colin Morricawa. Here's the scorecard.

(18:24):
Back in April, he split with jj Jakovic, the only
caddy he'd had while being out on tour, Joe Griner
Max Homer split. Morikawa picked up Griner, by the way,
on the side Griner was on Justin Thomas's bag when
JT won in Hilton Head keeping track of this now,

(18:46):
now Morikawa and Griner have split, Colin's got an old
college teammate on the bag this week, Morikawa saying he's
unsure how he will be moving forward and that the
whole thing is a process. Last weekends Travelers Championship were
some of the highest non major ratings in years, CBS

(19:07):
reporting over three and a half million people watched portions
of Sunday's final round. That's up thirty five percent from
the year before when Scotti Scheffler won. It's the third
highest total non major this year, with only the final
rounds of the players and the RBC Heritage having more.
Don't forget when you're logged into your Facebook page, come

(19:28):
on over become a fan of our Facebook page. The
Augusta Golf Show with John Patrick. We talk golf during
the week. You can join in on the conversation. Got
to be following me on x at Augusta Golf Show.
All right, Still to come this morning John Novasel from
Bushnell on what's new in their bucket. But up next

(19:49):
we'll continue with ron cyrak on the changes at the
top of the PGA Tour. Don't go away. You're listening
to The Augusta Golf Show with John Patrick here on
News Talk You GAC.

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All of the conversations from the Augusta Golf Show are
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That's Augustagolfshow dot com slash listen.

Speaker 2 (23:27):
Welcome back to the Augusta Golf Show. I'm John Patrick. Okay,
let's continue the conversation with Ron syrac Ron. We talked
about the changes at the top of the women's game
in the last segment, but there are also changes coming
to the top of the PGA Tour with the announcement
that Brian Rolapp will become the CEO of PGA Tour Enterprises.

(23:49):
So what do you know about him? If anything, what
are you expecting out of him?

Speaker 5 (23:55):
Well, you know, one of the interesting things, both Brian
Rolapp and Craig Kessler, who coming in as the LPG Commissioner,
both have master's degree from Harvard Business School, so they've
got they've got that academic background as business people. Rollop
went to b IRIU, then he went to Harvard for
his master's degree. He's ch Chief of Media and Business

(24:16):
Officer for the NFL, and man, you can't find a
more successful sports organization in the NFL, particularly when it
comes to media and business. He was in charge of
ad sales, sponsors, TV deals. You have to say that
that he established himself quite quite admirably there because the

(24:37):
NFL has done nothing but grow and grow and grow.
And before that he was at NBC as a director
of business development there. So he's got a connection with sports,
he's got a knowledge of business, and he's also, much
like Craig Kestler, stepping into a situation that's got some
challenges ahead. So does he you know, they've got the
whole live things still on the table, and he's got

(25:00):
to figure out where to go forward. Clearly, Jay Monahan
had lost confidence in the players out there because of
the way the whole Lift thing unfolded. So Bryan stepping
into I think a really healthy product with an opportunity
to take it to new hypes.

Speaker 2 (25:17):
All right, So what should be on the top of
his to do list?

Speaker 5 (25:21):
Well, I think the first thing he's going to do again,
it's that thing of gaining the confidence and the respect
of the players. Jay lost a lot of that because
of how they got blindsided by what happened with LIV
and he needs to be transparent. He needs to communicate
with the players so they know every step of the
way what's going on. I don't think there's any magic

(25:44):
dicks to the Live situation. I still don't see how
it's possible for there to be a true merger between
them because of because of the unwillingness of the saud
East to open up their books the US governmental regulatory bodies.
But they can figure out a way to maybe have
the players float back and forth in some way. Although

(26:06):
he's got a bunch of players on the PGA tour
who did not go to Live, We're not going to
be happy to see any people come back from live
without paying a price in some way.

Speaker 2 (26:16):
You know, I get a sense, and I have no
reason other than my feelings to think about this. I
get a feeling that's Tigers, that's in Tiger's bug. You know,
he's really forcing that issue about the lib players.

Speaker 5 (26:34):
You know, I think that you know, Tiger, I think
that Rory was probably you know, in there. I mean, look,
there's a bunch of guys who could have made a
whole lot of money. Could you imagine the amount of
money that Tiger could have gotten if he had just
aligned himself with that, you know, and just for the
name recognition, even if he didn't ever hit a shot

(26:55):
for them, just to have his name involved with them.
There's a lot of guys who passed up a lot
of bucks to stay loyal to the PGA tour, and
they are looking for not only for like, hey, what's
in it for me? But they also are not happy
that there might be people who might work their way
back on the tour and at the same time pocketed

(27:19):
one hundred million dollars from from from the South East,
uh and they're not happy with that.

Speaker 2 (27:25):
How are we going to remember j Monahan what's his legacy.

Speaker 5 (27:30):
Well, I think, sadly, the legacy is going to be
that's going to be the Lift situation and and how
that was handled, and a lot of that was beyondust control.
Probably the worst thing he did and all that was
not communicating to the players and blindsiding the way he did.
But you know, I always thought when you look at, oh,

(27:53):
Paul Tagliabu took over for Pete Rosell as commissioner of
the of the NFL, one of the hard things to
do when you take for a successful product is to
keep it successful and then and then to try to
grow it. And I think Jay took over from Tim
Fincham a very very very successful product. Now Tim had
Tim had Tiger Woods at his heyday, and he used

(28:14):
that to leverage TV contracts that Quinn tuppled the persons
on the PGA tour. So Fincham was hugely uh effective
that way. And and then Jay came in and he
had the build on that, and then he had the
curveball of live thrown to him. So I think, you know,
much much like the way the word watergate was always

(28:35):
going to appear in Richard Nixon's obituary, No matter what
else he accomplished, the word live is gonna is going
to appear in any story that summarizes Jay's career.

Speaker 2 (28:45):
And Jay also you know oversaw covid.

Speaker 5 (28:50):
Yes, yes, and and you know, and if you give
him high marks for that that they they made it
through that in a better than you know, I can't
imagine now they could have done it better. You know.
I was at that at that November Masters in twenty
twenty when there were no spectators there, and it was weird.
It was bizarre, you know, and they played they played

(29:12):
a bunch of PGA Tour events with nobody out there,
and and you know what they're trying to do, satisfy
your title sponsors, satisfy your your TV partners. And he
was able to. He never geted that as well as
they could have.

Speaker 2 (29:26):
I believe we're talking with ron syrac here on the
Augusta Golf Show. You've been doing this a minute when
when you saw and when you heard some of the
things Rory McElroy was doing and saying, what'd you think?

Speaker 5 (29:44):
I'm thinking, that's not the guy that I know. You know,
one of the things I've always loved about Rory is
look as a writer. Usually you love smart people who talk.
Usually the people who want to talk aren't that smart,
you know. And the smart people don't talk because they
don't want to get themselves in trouble. But Rory was
a smart guy who always taught, always gave us everything

(30:06):
we needed. And to that extent, I'm willing to give
him a benefit of the doubt for a couple of
times he's blown off the media recently because he's never
done that before. And I covered his first win and
fifteen years ago in the Charlotte in twenty ten. And
he always always, always gave us everything we wanted. I

(30:29):
see somebody is who's frustrated. I thought the table had
turned for him when he wanted Augusta, you know, and
that we were going to see. I thought he was
going to win another major this year. I thought, and
I wrote at the time that I thought that the
next five years of his career were going to be
as dominant as the first five years of his career,
and not that sort of sort of middle stretch in

(30:52):
there with no major championships. But he hasn't built on that.
Maybe he just exhausted himself by how much of an
activist role he took in the whole live situation.

Speaker 2 (31:04):
A couple of things here before we leave. I'm gonna
make you vote today. We won't tell anybody, but I'll
make you vote today. Who's the player of the year
right now?

Speaker 5 (31:14):
Uh? You know, it's it's hard to go against Scottie Scheffler.
You know, it's just it's just, I mean, he just
he's just there all the time, you know. And I
mean and then I mean who goes out and wins
multiple tournaments in succession. Uh, you know, he's just he's
just puts himself in I mean. And every player will

(31:36):
tell you the key to winning is to give yourself
opportunities to win. The more opportunities you give yourself, the
more you're gonna win. And he does that. Seems like
every time he tees it up, he gives himself a
chance to win, even when he doesn't have his A game.
And you know, at the Masters this year, I thought
he had about a C plus game and somehow Verry's
still on that leaderboard comes Sunday.

Speaker 2 (31:58):
Uh, it's been bandied about. Can you see a day
when the PGA of America sells the Ryder Cup to
the PGA Tour.

Speaker 5 (32:09):
Boy, it would have to be for a ton of
money because that that is a cash cow. They It's
probably you know, when the when the PGA Tours split
off the PGA of America, one of the things that
they made sure they got was was all TV rights
and stuff, the only and they exchanged that for the
Ryder Cup, and that that you know, that was probably

(32:31):
the only mistake that they made. And I remember Doug
Ford was a big one and saying we got to
control the TV rights. But but the Ryder Cup is
and the Ryder Cup just seems to be getting bigger
and bigger and bigger. I think right now if you
look at the PGA of America, the PGA Championship and
and the Ryder Cup, uh just has got to be

(32:53):
And I'm not I don't have any real insight to
their books, but I would say the PGA of America
and the PGA champion and the Ryder Cup have got
to account for the overwhelming majority of their incoming revenue.

Speaker 2 (33:08):
I'm not going to ask you to be specific, but
do you think ron the PGA Tour will look and
feel very different in I don't know, twenty twenty seven eight.

Speaker 5 (33:20):
Well, it's already looking and feeling different, and it's going
down a road that I'm not entirely comfortable with. I
don't want to see more limited fields events. I don't
want to see no cut events, you know. I mean,
I'm I'm old school that way. I love one hundred
and fifty six player fields. I love the cut, you know,
and I'm sad to see it drifting away from that.

(33:44):
But that's part of what the pressure that lived put
on the tour, and I do think that we're probably
going more in that direction and that that just sort
of focuses in funnels the revenue to the top players
and away from the bottom players. And what I always

(34:05):
liked about the cut in the one hundred and fifty
six player field is there was opportunities for new faces,
fresh faces to pop in and win a tournament. And
the level of talent on the TGA Tour is so
intense right now, so good. Right now, number one fifty
six in the field has a chance to win a
golf tournament. I mean, we've had it happen a bunch

(34:26):
of times, were somebody that nobody ever heard of is
all of a sudden in contentionent on Sunday and I
don't want.

Speaker 2 (34:33):
To lose that he is Ron Syrac. I always appreciate
you saying yes, especially for an extended period of time. Ron,
thank you for doing this. Stay cool, My friend John.

Speaker 5 (34:44):
Always a pleasure to talk you down the road.

Speaker 2 (34:47):
There you go, that's Ron Syrac while I got you.
Take a look at the golf on TV. This weekend,
Golf on Television brought to you by the Forest Hills
Golf Club, the area's premier public facility. Golf Channel will
get the coverage started DP World Tour. The Italian Open
coverage this morning begins in just a few minutes. Tomorrow's

(35:10):
final round coverage will begin at six in the morning.
Golf Channel will then have early coverage of the PGA Tour.
The Rocket Classic coverage begins at one both days, and
remember the early coverage PGA Tour live on a ESPN Plus,
CBS and Paramount Plus will then pick up the coverage
or the Rocket Classic coverage begins today and tomorrow at three.

(35:34):
NBC and Peacock will have coverage of a major championship.
The United States Senior Open. Coverage begins at two this afternoon.
Same time tomorrow. Golf Channel will then have coverage of
the LPGA Tour. It's a team event. The Dow Championship
Golf Channels. Coverage begins at three this afternoon and at

(35:55):
three tomorrow afternoon. When we come back. Do you use
a rangefinder? Do you need a rangefinder? John Novisel from
Bushnell will be here. Don't go away. You're listening to
the Augusta Golf Show with John Patrick here on News
Talk WGAC.

Speaker 1 (36:14):
The Augusta Golf Show with John Patrick. He is brought
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Speaker 6 (38:06):
I'm John Smoltzen. You're listening to the Augusta Golf Show
with John Patrick.

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Speaker 17 (39:11):
Golf Course superintendents are the unsung heroes. Of our great game,
and because of their efforts, we now have turf that
needs less water, courses that are more sustainable, with many
now offering natural wildlife habitats from the days of old
Tom Morris. Golf course superintendents have given golfers a reason
to love this great game. But don't take my word
for it. Jack Nicholas agrees.

Speaker 5 (39:31):
If you love golf like I do.

Speaker 15 (39:33):
Thank a golf course superintendent.

Speaker 17 (39:34):
A message from the Golf Course Superintendent's Association of America
and local superintendents everywhere.

Speaker 1 (39:42):
You can listen to The Augusta Golf Show on the
iHeartRadio app, also on the iTunes and Odyssey apps. It's
also available on Apple Podcasts and on many of the
devices used to stream at home.

Speaker 2 (39:56):
Welcome back to the Augusta Golf Show. I'm John Patrick.
John Novasel is in charge of new products and marketing
at Bushnell. For my money, the golf standard when it
comes to range finders. It's a pleasure to welcome John
Novasel back to the Augusta Golf Show.

Speaker 6 (40:14):
How are you John, doing great?

Speaker 11 (40:17):
Glad to be on the show, looking forward to well.

Speaker 2 (40:19):
Thank you for saying yes to this. I do like
checking in every now and then to find out what's
what's new and spiffy. Okay, so in your mind, what's
the newest, greatest thing in the Bushnell Arsenal.

Speaker 11 (40:32):
Definitely the Tour Hybrid just came out with it, launched
it at the PDA Show, started shipping early in the spring,
and people are finally starting to use it, and now
the summer's here and just loving it.

Speaker 16 (40:43):
We've combined basically our best selling D six shift with
hybrid functionality, meaning you're going to get front, center and
back GPS distances and that GPS is on board in
the laser.

Speaker 11 (40:55):
But here's the cool part. When you flip the slope
switch from off to on, you put it into slope.
Those GPS numbers for the front, center, back are also
going to be slope adjusted, so you can really navigate
your way around the course, especially your approach shops into
the green. You've got ninety nine percent of the PGA
Tour using Bushnell's slope and now we're going to give

(41:16):
you Bushnell slope adjusted GPS distances in the laser as well.

Speaker 2 (41:21):
Okay, so again, I'm I'm a radio guy, John. There's
not a lot I understand, but but but we get
the pin because of the device that's on the pin,
and that's the laser. Everything else is GPS.

Speaker 11 (41:34):
Well you're gonna it looks just like a Bushnell laser
always hask it's great in your hand, all those things,
great optics, what Bushnell is known for, precision, accuracy, all
those kinds of things. And you've got your laser with
your slope adjustment, just like you're used to saying seeing.
So it might say, you know, one fifty the pin
it's a little up pill, so it's playing one fifty eight.
But then at the top of the radical you have front,

(41:57):
center and back yardages to that green as well, so
it's gonna give you those. So maybe you only need
to carry it to the front. Maybe the greens are
really firm, you just need the number to the front,
or maybe you can tell that pin is at the
back of the green. You want to know the number
to the actual back so that you don't go over
the green. Well, now, not only you're getting that information
like you always have your trusted slope again ninety nine

(42:19):
percent of PGA Tour shameless plug, you're going to get
that number to the pin, but you're also getting front
center and back with those GPS garages that are built in,
it's almost like magic. They just are in there.

Speaker 2 (42:28):
It's beautiful, That's what it is. It's magic, all right. Well,
if someone goes to the site and they will see
the Tour Hybrid, they'll also see what the pro X
three plus link. Now, now what is that or how
is that different?

Speaker 16 (42:45):
Sure?

Speaker 11 (42:45):
So what we've done with a pro X three plus
link is we've given the pro X three plus a
little bit of an upgrade. So it's got Bushnell's patents,
slope technology, it's IPX seven waterproof, it's got the best optics.
My Golfspite just voted to the number one laser all of golf.
But the link technology allows you to take your basically
your off off course data. Like if you do a

(43:08):
swing assessment or of my bag assessment with a foresight
of Bushnell Launch monitor, and what that my bag assessment
entails is hitting three or more shots with each club while.

Speaker 16 (43:18):
You're in the app.

Speaker 11 (43:19):
It will take all that data, throw it into the
Bushnell app. The Bushnell app will throw it into the
pro X three plus Link and it will tell you,
it'll give you club recommendations. It's basically a tour caddy
in the palm of your hand, because it's going to
tell you what club to hit based on your yardages.
And oh, by the way, it's based on today's air pressure, humidity,
and temperature.

Speaker 2 (43:41):
Look bring that apart, right, More magic, more magic.

Speaker 11 (43:45):
There's a lot of magic in that one.

Speaker 7 (43:48):
You know.

Speaker 2 (43:48):
I'm I'm curious about a couple of questions, and I
don't know if you guys do this sort of research
to know these sort of answers. Do you have any
idea or is there any research that you guys get
the percentage of recreational golfers that use a rangefinder.

Speaker 11 (44:06):
That I don't have that number of my fingertips. I
know right now that number has grown astronomically in the
last five years. You can't go to a golf course anywhere,
and it used to be when we got you know,
when Bushnell first started, it was maybe one person in
the force of them had a laser something like that.
Now you go to any course, it doesn't matter public
or private. I would say there's probably only one person

(44:27):
in the forcem that doesn't have something, and most of
them have a speaker, a laser. At GPS, they all
are using something. It makes the game more fun, it
speeds up play all that you know, and improves your
score as well.

Speaker 10 (44:40):
There's that.

Speaker 11 (44:41):
We definitely have data on all of that. As far
as the number of users I got us think it's
flipped from you know, like I said, one in four
to three and four, if not more.

Speaker 2 (44:49):
Can you explain to me, John, why all three of
us have to shoot the same pin.

Speaker 11 (44:56):
Well, in the case of the pro X three plus link,
we might get different you know, numbers based on the
air pressure and temperature. Because you know, you're down in Georgia,
right right, what's your you know your elevation down there.

Speaker 2 (45:10):
We're we're a little bit above sea level. I will
tell you. I will tell you that when we go
to places like Sea Island and we're at sea level.
I've got a buddy who always has to remind me,
remember you're at sea level.

Speaker 11 (45:23):
So this is why the prow X three plus link
is incredible with that air pressure feature. So I'm in Lawrence,
Kansas as about nine hundred feet. When I go to Colorado,
obviously it plays I've hit the ball way farther. If
I go down to your place for to to sea level,
I'm going to hit the ball a little bit shorter.
So my pro X three plus link when I go

(45:43):
to sea level might tell me, you know, instead of
one fifty is playing one sixty, whereas yours might say, hey,
instead of one to fifty is playing one fifty three. Yeah,
because there's not There's only a few yards difference there
for you. So that's why that's a really unique and
cool feature. It's that air pressure au based on your
home course or your home elevation.

Speaker 2 (46:04):
We're talking with John Novasel from Bushnell here on the
Augusta Golf Show. Okay, another question that you may have
the research on for those folks that use a rangefinder,
how long do they hang on to that rangefinder?

Speaker 11 (46:17):
That is going to really vary with the It's going
to vary with how many rangefinders that person has lost
in the past. As soon as they've lost one or
two even they will not lose another one. I would say,
you know, Bushnell's got a great warranty with to your
warranty in our product. I've seen X or excuse me,

(46:38):
I've seen the threes out there. That thing is about
eight to ten years old. So these things are tanks
if you treat it well, and you know, don't throw
it on the c cument like a basketball. It's gonna
last you a long time. What we're trying to do
at Bushnell's obviously put in new features and new functions
and and things like that, so you will upgrade and
maybe give that one to your buddy or whatever. But yeah,
rangefinders should last you a minimum of a couple of years,

(47:00):
if not a lot longer. You know.

Speaker 2 (47:01):
That brings me to my next question. How tough is
it for the guys that R and D to keep
coming up with something different about the rangefinder?

Speaker 11 (47:10):
You know, that's that's a great question. One thing we
always sit there and stay Bushnell to ourselves is that
we've made this really simple. Let's not let's not screw
it up by making a complex or you know, complicated
for the golfer. I think that's why I go back
to that tour hybrid what I mentioned earlier. You literally
just press the button and the it finds your course,
that tells you what course you're on, tells you what
hole you're on, It does all those things for you.

(47:32):
So we kept that simplicity in the unit, and that's
why it works so well, and it feels so easy
to use. I know when testing you know, different products
and ideas. As soon as it gets complicated, I'm out,
and so is the average user. Because when I'm playing
golf and you can test this, I want to play golf.
I don't want to monkey around with my phone or

(47:52):
all kinds of other stuff. I want to I want
to play golf, possibly listen to some music with a Bushnell,
you know, Wingman, but I want to I want things
to be a lot similar because my real life is
complicated enough.

Speaker 2 (48:03):
All right, speaking of complications, when you guys sit around
the big table figuring stuff out, what will AI? Do
you see AI playing a role in the future.

Speaker 11 (48:16):
Obviously AI is going to get into all of our
lives in one way or another. I'm sure it will
with the lasers and these types of things. In a way,
that club recommendation thing is almost like AI. I mean,
it's it's an algorithm, but it would be interesting to
see how AI will affect this and adapt, especially when
you combine, you know, our sister company, Foresight Sports with

(48:36):
what we do at Bushnel, because that company has made
the best launch monitor in golf, and we've got the
best you know, rangefinder in golf. So when you combine
those two, you got some powerful synergies.

Speaker 2 (48:47):
Best way for someone listening right now, always wanted a rangefinder,
doesn't have a rangefinder. I mean, I know there are
websites your your website and things like the best way
for someone to go get one of these?

Speaker 11 (49:00):
Yeah, I mean go to your you can go down
to your retail. You know, there's a lot of retail
golf shops. You can get online and check it out.
One other product you don't mind me mentioned this for
ind of it this year is the A one slope and
that's our entry level product. It's two ninety nine retail,
so it's a very attainable price point. It's the first
time we've ever had Bushnell's pad this slope technology at
two ninety nine. That's a great entry level unit just

(49:21):
for someone. Hey, you need to be able to know
how far you are, and this is also going to
tell you that slope, so it's going to give you
that compensated number based on the upper downhill. That's that
you know, go try and one out of local golf store.

Speaker 6 (49:32):
Check out that.

Speaker 11 (49:33):
Bushnell A one slope. If you're if you just get
into it, and you'll be amazed what practicing and playing
with a Bushnell laser range finder can do for you.

Speaker 2 (49:43):
He is John Novasel. He is in charge of new
products and marketing for Bushnell. Thank you for saying yes
to this, John, I deeply appreciate it and we will
talk again.

Speaker 3 (49:54):
Awesome.

Speaker 11 (49:54):
Thanks a lot for having me, John.

Speaker 2 (49:56):
Okay, here you go, John Novasel, don't go away, We're
coming right back. You're listening to the Augusta Golf Show
with John Patrick. You're on News, Talk and Information w
g AC.

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Speaker 5 (51:37):
Hey, this is John O'Donnell from Johnny Oh. You're listening
to the Augusta Golf Show with John Patrick.

Speaker 15 (51:43):
For more than one hundred and twenty five years, Pinehurst
Resort has been the home of American golf, and yet
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Speaker 13 (52:45):
Making it on the corn Ferry Tour means they can
make it on the PGA Tour but they'll out to
aim high in order to go far. This season Long
Poins Race is on and PGA Tour cards hang in
the balance. Reaching the ultimate stage has never been tougher.
On the corn Ferry Tour, champions will be made and

(53:07):
futures will be earned.

Speaker 9 (53:10):
Tune in for all the action.

Speaker 2 (53:11):
On Golf Channel.

Speaker 1 (53:16):
If you enjoy the show, follow John online on x
at Augusta Golf Show and become a fan of the
show on our Augusta Golf Show Facebook page.

Speaker 2 (53:30):
Welcome back to the Augusta Golf Show. I'm John Patrick.
It's time for our Why I Love the Game segment. Now.
It's the portion of the show where somebody tells us
why the game of golf is so important and so
meaningful in their life. This morning, he's a Baseball Hall
of Fame member, Fox Sports broadcaster and a past participant

(53:53):
in the US Senior Open. John Smoltz tells us why
he loves the game of golf.

Speaker 6 (54:01):
What I love about the game of golf. Besides, it's
the most addicting thing that I've ever come across, as
you can play it for a long time. It's an
honorable game. It's you against mother nature. Each time you
tee it up, that could be your best round ever,
and you don't really have to worry or consume yourself
like in other team sports, where a teammate can pick

(54:21):
you up or a teammate can let you down, and
certain statistical outcomes as aren't as evident as they should be. Golf,
when you tee it up, is your innermost beast that
I call the beast within that you're looking to tame,
and it's that walk with God's incredible earth, what He's created,
and it's so peaceful that the game can be played

(54:43):
for as long as you can literally swing the club
and tee it up. It's a game I hope to
play well into my seventies and eighties, and every day
I feel like it's the game and the day that
might be the moment I remember forever. It's a game
you can't master. It's a game that can consume me.
And I've learned a lot of life qualities and a

(55:05):
lot of life lessons to the game of golf.

Speaker 2 (55:13):
That is. John Smols, Baseball Hall of Fame member, analysts
for Fox Sports and Yes, competed in the US Senior Open.
John loves the game of golf. If you would like
to comment without anything you heard on the show this morning,
good or bad, I'd love to hear from you. Send
me an email let me know what you think. I

(55:34):
would love to know the address. John at Augustagolfshow dot com. Okay,
John at Augustagolfshow dot com. Also, while you're at it,
become a fan of the show on our Facebook page,
the Augusta Golf Show with John Patrick, and we keep
talking about golf during the week. Make sure you're following

(55:55):
me on x at Augusta Golf Show. Ooh. One last
piece of hoping. If you missed any of the conversations
this morning, know that they're all available on the website
Augustagolfshow dot com, slash listen Augustagolfshow dot com slash listen.
All right, that's the show for this week. I do

(56:16):
want to thank my guests ron Cyrak John Novisel, thank
you for taking the time to listen. Please make sure
the other members of your foursome know about the show.
Tell them when it's on the radio, but also remind
them that the show is available on demand twenty four
to seven iHeartRadio app. It's on the Odyssey app. It's
on iTunes, Apple Podcasts. It's available on a lot of

(56:39):
the devices that everybody uses to stream at home. Wallace
and Sun Lawn and Garden Show coming up next c
and see Automotive Show with Aaron after that this morning, Mary,
Liz ab Abry and I will be back Monday morning
at five thirty. Have a great weekend. Try and stay cool.

(57:02):
It's that time of the year. Thank you for listening
to The Augusta Golf Show with John Patrick. Please stay well,
please stay safe, and again, please stay cool. I'll see
you next time. So long, bae ba.

Speaker 1 (57:15):
The Augusta Golf Show with John Patrick is a production
of the Murto Group, which is solely responsible for its content.
Copyright twenty twenty five. The theme for The Augusta Golf
Show was written and performed by Jim Brickman. I'm Jeff
Lawrence and we'll see you next time.
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