20 Years of Podcasting: How Apple Revolutionized the Medium (ep.390)

In a landmark celebration, Apple is marking the 20th anniversary of adding podcasts to iTunes, a pivotal moment that legitimized and propelled the once-niche medium into a global phenomenon. 

To commemorate this milestone, the company has launched a dedicated webpage titled "20 Years, 20 Podcasts We Love," highlighting influential shows that have shaped the industry over the past two decades. This anniversary serves as a reminder of Apple's profound and enduring legacy in the world of audio entertainment.

The History and Legacy of Podcasting Before Apple

Before the iPod and iTunes became synonymous with podcasting, the groundwork for the medium was laid by a community of tech enthusiasts and early adopters. The term "podcast" itself is a portmanteau of "iPod" and "broadcast," a name coined by journalist Ben Hammersley in a 2004 article.

 The concept relied on RSS (Really Simple Syndication) feeds, which allowed users to subscribe to and automatically download audio files. Early podcasts were often homemade, featuring a wide range of topics from technology to personal journals, but they lacked a centralized platform for discovery and distribution, making them difficult for the average user to find and access.


Apple's Game-Changing Intervention
Apple's entry into the podcasting world in June 2005 with iTunes 4.9 was the catalyst for its mainstream explosion. This single move solved the biggest hurdle for podcasting: accessibility. By integrating podcasting directly into iTunes, a platform already used by millions of people to manage their digital music libraries, Apple made it incredibly easy for users to find, subscribe to, and download podcasts to their iPods. 

The initial directory launched with 3,000 shows, providing a central hub that legitimized the medium and made it a recognized form of entertainment.
Steve Jobs, in a press release at the time, famously stated, "Podcasting is the next generation of radio, and users can now subscribe to over 3,000 free Podcasts and have each new episode automatically delivered over the Internet to their computer and iPod." This statement was not just a marketing slogan; it was a vision that Apple would go on to realize.

Apple's Enduring Impact on the Podcast Ecosystem

Apple's contribution goes far beyond simply providing a directory. Its influence is evident in several key areas:
 * Standardization and Discovery: The iTunes directory created a de facto standard for podcast distribution. Creators simply needed to submit their RSS feed to Apple, and their show would be discoverable to a massive audience. This open, decentralized model fostered a diverse and independent ecosystem, empowering a wide range of voices and creators.
 * The Apple Podcasts App: In 2012, Apple released a standalone Apple Podcasts app, further solidifying the platform's place as the primary destination for listeners. This dedicated app, pre-installed on every iPhone since 2014, made podcasts a core part of the mobile experience.
 * Democratization of Content Creation: By providing a free and open platform for distribution, Apple leveled the playing field for content creators. Anyone with a microphone and a computer could potentially reach a global audience, leading to the rise of independent creators who could build their own communities and even generate revenue through advertising and sponsorships.
 * Evolution and Growth: The anniversary page highlights this evolution, showcasing a curated list of influential podcasts from different eras, including early pioneers like This American Life and Love and Radio to more recent hits like Huberman Lab and The Rest Is History. This demonstrates how the medium has evolved from simple audio diaries to sophisticated narrative storytelling, in-depth journalism, and specialized content for every niche.
 * Continued Innovation: Even two decades later, Apple is still investing in the platform. The company is introducing new features like a wider range of playback speeds and an "Enhance Dialogue" feature to improve the listener experience, reaffirming its commitment to the medium.

The Legacy
While other platforms and apps have emerged, Apple's initial push and continued stewardship of the open podcasting ecosystem are undeniable. The company didn't just popularize the term "podcast"—it built the infrastructure that allowed it to flourish. From a handful of shows in 2005 to millions today, podcasting has become a multi-billion dollar industry and a fundamental part of the modern media landscape, and Apple's iTunes (now Apple Podcasts) played the most critical role in making that happen.


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Episode Transcript

Speaker 1 (00:01):
Podcasting since two thousand and five. This is the King
of Podcasts Radio Network, Kingopodcasts dot.

Speaker 2 (00:07):
Com twenty years ago. Today Apple put podcasting on the map.

Speaker 1 (00:16):
The King of Podcasts Radio Network proudly presents to the
Broadcasters Podcast. Here is the King of Podcasts.

Speaker 2 (00:25):
Welcome to the Broadcasters Podcast, celebrating alongside Apple twenty years
of podcasting. Yes, we're gonna go into what the history
of what this was and what it means. And the
fact of the matter is that I have been around,
not as a King of Podcasts under that name, but
I have been doing podcasting for almost as long as

(00:47):
Apple has been in the game of podcasting. So for
my story real quickly. It was July two thousand and five.
I was working over at Clear Channel Radio in Palm Beach,
their cluster, West Palm Beach, gray wallpaper on the walls.
You have five radio stations in there. While ninety five

(01:09):
point five you have the Gator ninety eight point seven,
twelve thirty WBTT twelve ninety w j O Cool Little
five point five, and the Getter ninety eight point SEVENFMS.
It was six, but twelve thirty we didn't really count
too much. Was just kind of there either which way.
I'd already been there two years full time working for them,

(01:32):
working overnights, and I knew that in the world of radio,
which I love. And if you know this programmer, and
you've been listening long enough since day one, the reason
I did this show is because it is my passion
for radio and audio and for media in general. I
love what audio is. The audio space we have right now,

(01:54):
which was radio, And at the time, in two thousand
and five, radio was already in the throes of so
much consolidation because of nine years prior of all these
different radio stations being bought up. Bud Paxton, Larry Mays,
among others that decided to go ahead and just start

(02:15):
buying up the market when they knew they could buy
eight radio stations that didn't give the market they did.
And of course no FAC's gonna now open up ownership limits.
They're already looking in to the go ahead and get
that startup, so they're not taking public comment. That's current
news today. But back then, clear Channel was at its
biggest iHeart had not even become a name yet. That

(02:38):
doesn't come for a while. But the thing was with
clear Channel, they were at their peak somewhat eight hundred
some odd radio stations around the country. They owned so much,
and they took on debt from all that came in
from all these different companies that they were able to
call acquiring stations from because the other these other companies

(03:01):
that were requiring stations, AMFM, Radio Networks, Chancellor Media, j
Core Communications, and then they just start picking them off.
Different companies were gonna buy this cluster. We're gonna buy
this cluster. Merger, merger, merger, and they did, and it
was up to an amazing feat because of those six stations.
I try to think about the fact that Ardmen Broadcasting

(03:23):
ran while ninety five to five before it came to
clear channel. American Radio Systems was a company that had
w Arcade, the Gator ninety point seven and twelve thirty,
WZT twelve ninety. I forget who was the or WJO,
I forget who was the owner of that. It was
m all right at Communications, wasn't it. I think it was?
And then I think of quol to five point five, Well,

(03:46):
that was a change because it had changed different formats before.
I don't know the F one to five point five
before it switched from ninety four to three to the
beach if it changed, and there were all these ninety
four point three that was a different company altogether as well,
So it was like four different companies prior to Clared
Channel that all these stations were owned by, and they're

(04:06):
very well programmed. Then by two thousand and five, they're
all at a point where you still had people on
air in the studios. They didn't take phone calls live,
not really. They were basically nine to five ers, so
somebody would be there for morning show, mid days, afternoon drive,

(04:28):
but then after that these same people would also be
doing voiceovers for other stations in them in the cluster,
for other stations in general, and you only had a
couple of people at night. So when I was at Wild,
we had Eddie e ed Elder shout out to you
if you listen, and Valentine who did nighttime for Wild,

(04:51):
and then there was not really anybody else, and then
the Deprosie. I remember working in the Gator overnights and
I was sitting there in two thousand and five at
one point doing seven days a week overnight in there,
and I was just like, Okay, I'm running coast to
coast am, I'm checking all the stations to make sure
they stay on the air, and I'm just like a
night watchman. And I just sat there and I'm like,

(05:16):
this is what radio has become. It gets not good.
There's no liveliness to it, no creativity because there wasn't
Like there's only one big event in West Palm Beach
that the Clear Channel Cluster actually really ever supported, and
that was Sunfests, which like a four day festival. But
they got a lot of promotion out of it, and
that was pretty much it, but they didn't really get

(05:36):
themselves of anything else. And the honor talent. While there
was a lot of great town that worked at all
these stations, they were limited and they were they had
their hands tied on what they were gonna do. But
there were so many people that I had that I
got to work with in there that had so much
talent and they weren't allowed to use their talent at all.

(05:59):
If they would have had chance to have podcasting at
that time, I'm sure some of them would have gone
into that and tried to do something with it. But
in two thousand and five, we needed something to give
us some creativity, some outlet, some vessel, to be able
to go and do something more, and podcasting in its

(06:21):
very infancy did get started. I mean with the company
that I'm with now still today. You know, I'll go
through the names real quick, so Webmasterradio dot FM and
Cannabisreay dot com. Now Webmaster Radio is now called WMR
dot fm because we have gone to a more general format.

(06:42):
So they've been on and operated by Darren Babin and
Brandy Shapiro Bab, so husband and wife. I've been working
for them all almost twenty years, coming up August first,
and I learned about this. There was one day I
was looking at the Monster job listings in the Clear
Channel building overnight and I sent my resume over interviewed

(07:06):
July of two thousand and five. July fourteenth, offered the job.
I said, I can get out of here in two weeks,
so let's make it August first. I started immediately, got
thrown into the fire, and I was just amazed by
the fact that there were live streaming because at that
time we didn't start doing recordings that we were going

(07:31):
post up later. It was kind of doing that. But
what was happening was before I got there. You know,
the hosts which was either Darren or Braindy or others
that they had working together to do programming. They would
just go ahead record the show. They wouldn't edit it.
They were just go and post it somewhere so the

(07:52):
people can go and grab it and download it or
listen to it. I mean, yeah, you just had to
be able to downloaded. That's pretty much it. But it
was I'm an amazing science about it. It wasn't until
I got there and Mark Winter, who I was working
with at the time, he was working on one station.
I was working on the other because they had two
podcasts that were zero operating, and then we started editing

(08:16):
the shows. We decided to go into the business of
audio archiving, but would actually go ahead and edit the
shows down, clean them up so they were presented so
you could hear the start and end and it was
just a full flood show. And we posted it like.
All we did was go through an FTP server and
just push it from local up up into the service.

(08:38):
I was it. And we were doing that for a
couple of years and then Apple came around. Apple came
around and for whatever reason, then the RSS feed could
be allowed to be put into Apple podcast or the
Apple into iTunes because iTunes already gotten a pretty good
wrap with their music format, and then took on podcast

(09:00):
If it not for Apple Podcasts, if not for Apple
adding podcasting to iTunes, I don't know where we would
be today. But it was an amazing thing to have happened,
and I'm really happy that they decide to go and
do that. It's really been wonderful. So even before podcasting

(09:20):
came to play, before Apple entered a scene, I remember
getting myself entrenched into the streaming audio because going back
to nineteen ninety eight, because at that time I started
seeing that radio stations were starting to stream real audio
back in the day, and it was a very archaic version,

(09:43):
but it was It was very interesting, and of course
Mark Cuban OneD and then we got into the part
where I was listening to WCW Live and for whatever reason,
Professional wrestling they got into the audio game very early on,
and they were doing live streams after their and after
pay per views, and I would catch those. I'm like, wow,
this is amazing, and call in again talk to these people.

(10:05):
It was really cool, and so I got really into
that where I got a couple of stations that I
could find oh they're streaming their self, and it's like
I got a listen station from somewhere else around the
world and I don't even have to go ahead and
listen to on my FMRAM radio. That was fascinating to me.
So I did that, and then we had RSS feeds

(10:26):
to start syndicating blog content. Of course, blog was a
big deal. But again two thousand and one and two
thousand and three we had adopter starting to experiment with
adding MP three files to blog posts with the enclosure tag,
but there was no way to automate downloading or listening.
And then podcasting was actually coined. According to when I

(10:48):
asked CHATGBT that there were suggesting names of the growing
tend of a growing trend of downloadable audio blogging, which
could include audio blogging, grilling media, and crucially podcasting. Now
it's a combination of iPod and broadcasting. Then you know
about Adam Curry and Dave Weiner. They are credited with

(11:10):
the technical and promotional breakthroughs that definer early podcasting. Adam
Curry per former MTVVJ. He allowed users, through an application
called ipotter, to download audio files from RSS feeds and
sync them to their iPods, the first podcast aggregator, and
then he launched his own show called Daily source Code

(11:31):
September two thousand and four. Go forward into two thousand
and five, here we are Libston by the way, which
was my first podcast host, was one of the first
podcast hosting platforms. So Apple would add podcast support to
iTunes four point nine June two thousand and five. So
once I got there, we hadn't gotten into Apple podcasts yet.

(11:53):
That was still new to us because the process to
get yourself your shows listed there took a while. I
think it probably took us until two thousand and late
two thousand and five to start getting shows up there,
and we had shows that did very well at that
time talking about SEO affiliate marketing. We were also doing

(12:13):
talking about programming for adult webmasters because you know, the
porn industry was still moving along. It was getting cracked
down because of various United States statutes for reporting and
for you know, logging in information about the continent was
being done and the performers and their ages. So that

(12:33):
was a change in that. But slowly but surely people
started talking about podcasts. Steve Jobs will talk about it
at the Apple Wad Developer conference in two thousand and five.
Then mainstream media MPR and BBC got into podcasting, started
releasing their own podcasts. Apple didn't invent podcasting, make that clear,

(12:57):
but the integration gave it the main mainstream infort ructure
and distribution power of devolve into the global industry it
is today because Apple that was the outlet. It gave
us a place to go because we already knew the iTunes.
Everybody was going to it, and to have access in
that platform was very important. It changed everything for us.

(13:18):
It was a game changer. August first, two thousand and five,
I am doing what seven or eight podcasts regularly a
week on the one side of programming we were doing,
and then the other side we had another seven or
eight and then we grew Webmaster Radio to what twenty
some odd radio shows regularly. And then that was what happened,

(13:42):
was that in Halloween nine, two thousand and six, one
of our other networks we we put it the rest,
and then Webmasterradio was our own focus all the way
up until twenty fifteen. June first, twenty fifteen is matter
of fact, just celebrated Cannabis Radio's tenth anniversary. And then

(14:04):
what we did there was for that time. We put
in through a lot, and it's amazing some of the
companies and groups that came through the doors working with us,
whether it was to promote one of the conferences we
would go and support within the search into the marketing industry,
whether it was dal Jones or Apple or New York Times.
Having companies that would come to the mix that would

(14:26):
become important today like Go Daddy, ship Station, ACU quote.
It was amazing, and we had some really amazing companies
going across working with us in Fusion Soft, and I
just think, you know, we were just amazed by who
we got the good work with. And then really the

(14:48):
interaction of the programming changed so much in this time
because when we first started we also had our own
chatrooms IRC. You remember the chatroom days, and it would
be amazing how we would get a pop podcast up
that was going on live and we would have over
one hundred people in the chat room talking away. Now
I had discord that kind of does the same thing.

(15:10):
It's the replacement of antiosity was so crude and antiquated,
but still we used it for many years after into
the twenty tens, but then it changed after that, and
it was the one thing that was always the issue
that people had a thing about when it came to
how to have interaction or feedback to a podcast. That

(15:33):
was one thing that was very interesting because everything we
ever had on television to radio always allowed us to
have room for instant feedback. We have it now if
you're putting a video podcast out, whether it's on x
or YouTube or you know wherever twitch like it's there's
places that are not even podcasts, but they kind of are,
but they have the same kind of mix of it.

(15:55):
And then the other part was the technology. At the
first beginning when we were doing podcas casting, we were
using phones, so we had Tellos phone on Hybridge just
like a radio station. Like we had an actual engineer
that worked on radio stations, did a damn good job.
Hell in the early days, what was it, twenty nine
to twenty ten, I want to say, ESPN Deportes was

(16:21):
moving facilities out of where they were doing broadcasting from
Coral Gables. They had broadcast facilities there. They were kind
of consulting, I think they were moving over to back
to Bristol, Connecticut. And when they were moving our engineer
at the time Bob Hobler shout out to him. He
tipped us off on some furniture they had over there,

(16:45):
and it was owned it was owned by the Walt
Disney Company. It actually had it on there, and so
I had for a good while we had real professional
control and equipment to broadcast our podcast on. And then
we moved it over to building. We were always broadcasting
for the most part out of Fort Lauderdale or in
Brier County for the most part, And it was only

(17:06):
until COVID that everybody kind of moved into their own locations.
But then by then we didn't have to be in
a central location to do podcasting. Now people could do
it anywhere. But we went from phones two thousand and
six we got the Skype and then it really we
just stayed with Skype and kept using that to give
us a clear sound of our content. And I remember

(17:27):
we always kept certain nuances of radio into the mix.
We would keep shows at a thirty minute format. We
would have commercial breaks, we would have things we would
make sure to go and tip off to the audience.
We'd have great promos, we'd have great commercials we would
produce to make sure that the content there are people
who were listening to all the way through was entertaining, informative,

(17:47):
and insightful, and people could listen all the way through
and they wouldn't be bored. And we really took a
lot of time to make sure our programming really stood out.
And of course we had some shows that went sixty minutes,
but still if we're gonna do those shows, we wanted
to make something that was really good and people were
gonna like. And then Zoom came in I want to
say twenty fifteen, twenty sixteen, I think it was, and

(18:11):
changed the game as well. And then we started having
the video content was available because you know, Skype wasn't
that great into it, And of course Skype's gone amazing
enough earlier this year. But I'll tell you, man, the
changes that have happened in this space going through that time,
I mean, it's it doesn't feel like it was twenty
years ago, that's for sure. What's also been amazing is

(18:35):
the amount of mainstream attention that's gotten because podcasting has
taken a lot of what radio used to be. And
I will say at the end of the day that
people that were in radio trying to adopt podcasting or
to transfer. When they were in radio for so long,

(18:56):
it was hard for them to go ahead and to adapt.
And there were some people that did learn how to adapt,
and we're able to go and find a way to monetize,
but that was also initial, was very tough to do that,
Like even for us when we started doing podcasting, the
beginning model for our networks was advertising. We did traditional
advertising up until about twenty nine twenty ten, and then

(19:22):
we started doing things where we would offer half our
specials to companies to go ahead and promote their products
to the point then when we started going we decided
to go to the broker media model and we said, no, no,
we're going to allow people to go do their own podcasts.
We're just gonna get in their own series and we're
going to produce it. And it did take us a
while to kind of work that process, and we'd have

(19:44):
shows come on, and you know, we were really good
at retaining programming and having certain companies that would stay
with us for years, ten years up too much to
stay with us and continue to do this content. And
it was amazing because it was such a wonderful way
we went in and do broker media. We would make
sure it was a good radio show where the company

(20:06):
was in this best light. But we would also make
sure to know how to use their expertise. We knew
how to go and present their people the right way
and it didn't matter what we did. But also the
best part was that we could also broadcast so easy
because we can go ahead and be very portable, Like
we learned portability, and it just got easier and easier
as we went along and we learned. At this point,

(20:29):
we're at another phase of podcasting because AI is come
into play. AI is making the process of presenting, preparing,
promoting podcasting has gotten much easier now, Like the process
now for me to do a podcast is so much
quicker than ever was before. Plus we had to incorporate
social media into it, which came shortly after. I mean,

(20:54):
would we really realize how much everything changed? And then
Apple comes in again changes the acknowledged iPhones and then
the access of podcasts wherever you go. No longer beholden
to your iPod or your laptop. You're telling me you
can go ahead and listen to your phone, your tablet,
and wherever you want, possibly your watch. And now people

(21:16):
can go anywhere to listen to a podcast easily. And
there is a plethora of podcasts out there, and there
are plenty of those that I want to shout out
the fact that they've been around for years. I mean,
for me, I would have got my podcast series up
sooner if I could. But the only thing I was

(21:39):
dealing with that I had a issue was to be
able to afford the hosting and to also get a
website up. Be able to afford that and get one
set up, because it wasn't easy before. Like when I
set up my first website, I had to have somebody
help me out with it. And I just happened to
be an incubator in this coworking space slash incubator in

(22:01):
twenty twelve twenty thirteen, and I got to go to
meet some great coders and some great developers and they said, hey,
we'll sit up with a website. You can go put
your content up. Really, that's awesome. And so I'd already
set myself up on lips and I started putting my
content up there and started hosting it. And then through
the help of Ryan to Share, I want to shot
him out because he was the one that helped sett

(22:22):
up my first website and through STP I was putting
up my programming for the Wrestlers Her podcast. The first
series I had December eighteen, twenty twelve. Now it's gone
until about a week like another nine hundred and thirty
eight episodes. I think it so far to date and
doesn't stop. But there's been so much change to that
as well. But almost all the shows that have done

(22:46):
of my own podcasting, I've been for the same bedroom
own right now. I got a lazy boy chair, I
got a table right now where I can position however
I want with the microphone attached to it. I've had
the shame sure say seven USB for the last four
years to work off of that. And now the technology

(23:08):
I have to create podcasting compared to what I had
to do before, Oh, Night and Day, incredible and I
think for me, there were obviously people that were in
radio that could not adopt well. But it was also
fascinating what the early podcasters did to the space and

(23:29):
how they also changed things up because we had podcast
shows that programs that just were casual. It wasn't stuck
to a clock, and you know, in some cases the
way they just did it was just so nonchalant, and
it was real conversation, and that's the part of podcasting.
It has stayed today. We could still have casual, uninhibited

(23:50):
conversations because they're almost they're almost rude. The fact that
we can listen in and we can preen in on
whatever content there is that we're listening and everybody's in
here doing a real relaxed kind of space. Unless you're
doing something that's like a video podcast, you got to
set yourself up and you gotta spitted out studio. You

(24:12):
got the cameras all over the place, and you're doing
a whole setup. But still there's still something about the
intimacy of podcasting now that I could just do this
here on my chair and I could just talk into
this microphone and for whatever amount of time I've already
been doing this, right now, I get just talked through
and I don't have an audience out there that's gonna
listen in. And Apple caused us. They made it possible.

(24:38):
So into what actually happened with podcasting itself. They have
a milestone right now. They've launched a dedicated web page
titled twenty Years twenty Podcasts We Love, and they wanted
to highlight some influential shows that have shaped the industry
over the past two decades. Now we look into where

(25:04):
everything went. The initial directory of iTunes had three thousand podcasts,
a central hub legitimizing podcasting, making a recognized form of
entertainment Steve Jobs. At the time they launched this iTunes
four point nine, he says, quote podcasting is the next
generation of radio, and users can now subscribe to over

(25:25):
three thousand free podcasts and have each new episode automatically
delivered over the Internet to the computer and iPod. Bad
game changing watershed moment. And Apple has always been leading
the charge in the ecosystem of podcasting, and so everything

(25:49):
just really changed up. And then obviously they saw the
benefit of podcasts and they always incorporated and made it
more important. The significant change for Apple and what they
did for podcasting was creating their own standalone Apple Podcast app.

(26:11):
It would be pre installed in every iPhone, the first
iPhone that came out in twenty fourteen, so podcasts will
be a core part of the mobile experience. And of
course when that happened, that's when we got the real
breakthrough of shows. I have said this before. It was
twenty thirteen and I remember, and if I'm correct, I
think that was when it was when Anna Nicole Smith died.

(26:33):
The day she died and I was listening on AM
radio through streaming, by the way, I was streaming the
WMN man Tox six forty and they were running the
DNA Mike Show live and I called it the DYNA
Mike and I made a comment about and a Nicole Smith,
and for whatever reason they asked me who you know,

(26:54):
they wanted to go ahead and troll me. They asked me,
you know what am I doing. I say, oh, I'm
in you know, I'm in podcasting, you know. I told
them what I did. And Don Geronimo says, oh, that's
just this. That means you're nothing more than like a
working that's no different than you working at McDonald's. Kid.
That's basically what he said. And I just think about

(27:16):
the fact that Okay took a shot at me and
Mantox six forty actually put a promo out there where
they used that clip of me calling in because I
said it was from West Palm Beach and they said, well,
they decided to go and use my clip as promotion
for the show. So I played for a while But
then what happened was I guess this okay, Radio allowed

(27:36):
the medium that they had the control of audio, talk programming,
music programming. They allowed through corporate greed, corporate mergers, through
private equity companies owning all these companies, all these stations,
all these airways, all these towers, they allowed podcasting to

(27:57):
take their spot in the medium. And again, the digital disruption,
It affected every medium there is out there, television, cable, newspaper,
all of it, and radio would be affected by podcasting.
And it didn't have to be that way, but they
allowed to happen because podcasting gave a democratization of content creation.

(28:19):
We now had a free and open platform, so we
didn't need radio to get our voice heard, to do
an audio program and have people find it if they
wanted to catch it. So indemitent creators like myself building
our own communities and then finding ways to do advertisingst
sponsorships to make money to make a living. I'm not

(28:43):
going to get into some of the shows that Apple
decides to go ahead and talk about in the space.
But two decades later, Apple is still investing in podcasting.
They recently introduced new features like a wider range of
playback speeds and enhanced the dialog feature to improve the
listening experience, referring commitment to the medium. And by the way,

(29:03):
it's not just them, like let me. One of the
spaces that I'm really really happy about that has been
very important to me is Adobe in the last couple
of years, because they've also contributed into the podcast froom
by creating new technology for enhanced dialogue. So it's their
podcast Enhancer. I've been using it for three years now,

(29:25):
where I can basically take whatever recording I have, whether
it's through somebody else on a phone or somebody else
had a bad microphone. It doesn't sound really good, sounds
kind of tenny. I can run into that podcast enhancer,
and when I turn that back and download it off
their website, I instantly get a great sounding show. It
sounds crystal clear. And they continue to improve on that technology.

(29:47):
It's gotten even better now. They also have their studio,
the Adobe Express program. I use that and from there
I'm having fun, Like just I'm able to create great
audiograms now that you see for the YouTube channel, all
my YouTube content. I use Adobe to create video versions
of the podcast, not a camera version where I'm on camera.

(30:07):
I don't do that, but at least you can actually
read along the captions, you can follow along, and you
have it on the background, just like everybody else watches YouTube,
right we listening to YouTube, we might watch if it
isn't mean there to watch. But that's the other part too,
is that in the last ten years or so, even
more than that, YouTube has become a major place for podcasting.

(30:29):
And Google never gotten themselves where they could do enough
to really make podcasting something. They always did predict him
get into the market of it, but then they decided
they're not gonna go and put it under the Google banner,
Let's put under YouTube, because YouTube, they found out, was
really the place to go and get podcasting and really
make it something special. And then we had streaming across

(30:52):
the board, and I really got into streaming in twenty
sixteen where I just got fed up of radio in
terms with music, and I said, sided it, well, I'm
gonna just go and find something else to listen to
on really, and the Spotify was like the spot for
me to go at that time. I mean, I know,
I'd already been in the around for a couple of
years before, but then I finally got on there, and
then Spotify started adding podcasts, and you know, it's like

(31:15):
it's been going on ever since. We had Stitcher back
of the day, which has now been brought up by Pandora,
and that I was part of Serious Exam and Serious s
Exam got into the game of podcasting, and I Heart
Radio got they were podcasting about ten years ago, like
everybody got into it. Like there's the audio companies. That's
the worst part, like radio to be able to go

(31:37):
and compete. They couldn't compete with their own medium. They
had to get into the medium of podcasting. And then
they did get into podcasting and did a horrible job
of it. The only radio company that actually did things
right in the podcasting realm was MPR because they got
into it early. This American Life was out for years beforehand.

(31:57):
And from there that program, there came Cereal, which was
the first significant audio series and podcasting that really drew listeners.
It was that's what broke the mainstream. That's what crossed
over into the culture. Mainstream culture crossed over when Cereal
became a series. And I give this American Life and

(32:21):
NPR and Chicago Fillia over there of MPR, I give
them a lot of credit for what they did to
the space and made it very important. But then our
heart Radio comes in, well, okay, all these morning shows,
we're just gonna go ahead and rehash our morning shows,
put the commercials into all that, the traffic checks and
the weather checks and all that stuff. We're just gonna

(32:42):
throw the podcast up there and see if it's gonna work.
And then they started asking their radio hosts, after they've
done their podcast, we are their radio show, after they've
already done three four hours of programming, you got to
do a podcast afterwards. So one of the producers that
have right now working with us, that's been there with
me almost ten years now coming up one of the

(33:03):
things he was doing before he left radio, because they
was looking a radio cluster as well, a big radio
company as well, Alpha Media. His thing was he was
working with a host that was on the number one
morning show in West Palm Beach still is and for

(33:25):
a while they had him. I don't think it was
any making any extra money for it, but they wanted
to use him in a podcast. They said, let's do
a sports show and the host, you know, he might
know some sports, but he wasn't like the sports kind
of host. He wasn't think he would never be the
kind to do a sports radio show. And so the

(33:46):
producer that's working with us now, he had to go
and help support that show with prep with co hosting
along with his other host, and they had to make
a three person show to make it something that could
prop up because they needed this particular morning show host
to prop up the show. So they did it. I
think it was done for like two years, and he
was working at that station, and then eventually he started

(34:08):
working full time for us because it was basically a
part time that was working at over there, and more
or less that's where he is sent out with us
and we've been in this space ever since. But he
was working in radio. He was doing a lot of
stuff in radio over there, music radio, he was hosting,
working on a morning show in the cluster there for
the talk radio station over there, one of the bigger

(34:28):
talk radio stations in the market, and then eventually was
producing content with us. And to see that, you know,
ten years later, what the radio space was giving where
you could still have people that were listening to radio,
and you know, radio was still kind of there. But truthfully,
COVID and the lockdown was another moment that changed everything

(34:54):
because when people were home and they couldn't do anything else,
people decided to go and pick up pot casting and
there were a lot of podcasts that got launched as
a result of that. I mean when not for me,
when I was stuck at home, I was just doing
more content because at the time I was what else,
what I'm gonna do. I'm gonna sit at home for
a year. So I did a lot more content and
it was really big to go and continue on. And

(35:20):
I learned so much from doing podcasting, and then in
the process of doing podcasting with what I do in
my full time, the process to help out the clients
host their radio shows, give them the prep they need,
to the point where if I needed to go ahead
and just let them just sit down and just give

(35:43):
them a script to read, I could do that. Like
We've had to learn so much about how to go
ahead and satisfy and how to be a concierge to
all these podcast series that we host and we support
and represent to the point where now, well, I mean
I would go ahead and coach on the fly to
various programs, but now I just do emails, right, I

(36:05):
just do things where I could take the transcript to
a program, listen, read through it. I can also go
through find the clips quickly send them over to a
host and give proper feedback. And it's gotten to be
done so much quicker than I ever thought. So now
to write up descriptions and just find everything else to

(36:28):
help support the hosts of these programs, and not to
mention the kind of organization I can use as well,
to wild to go ahead and coordinate all this with
the producers, with the hosts, with myself. It's amazing and
we've learned a lot in doing this here because we're

(36:48):
not doing radio anymore. It still is radio at the
end of the day, but podcasting is a standalone format
and it has its own style, its own rhythm. We're
not beholding to a clock is we're not even beholding
the commercials. If we are, it's because like for a
program like this, I have as being embedded in by
podcast hosts, because it's helped me to go ahead and

(37:09):
monetize and put them value to this and steam it
with YouTube. Eventually, when I get the amount of watch
hours that I need for the programming on there to
build up so I can finally monetize that channel another
revenue stream. I'm working on it. But we've taken so
much out of twenty years of this and what it's done,

(37:33):
and no one's been able to go ahead and make
a better name of podcasting. It just stuck. And so
for that, what does podcasting become? It's a multi billion
dollar industry, a fundamental part of the modern media landscape.
We used to have Apple's iTunes, now we have Apple podcasts.
Now iTunes still like it is today, but it's not

(37:54):
Apple Music. But it's played a critical role in making
this all happen. And there was some information they found
about podcast listeners. So I want to take into this
real quickly about how far this has gone. So into
these stats. There are currently in podcasts listen for twenty

(38:16):
twenty four, over five hundred million podcast listeners. One in
four Internet users listen to podcasts. There's an estimated four
point three million podcasts in the country of Sweden, almost
half of the citienrey actually listen to podcasts, and the
US are well over one hundred million podcast listeners. Almost

(38:39):
one out of every three the average American tunes into
eight podcasts per week. Spotify and Apple Music have over
sixty million US podcast based listeners. US based listeners over
sixty million combined. And here's the most important demographic. The
most important number you could really say is that podcasting

(39:02):
is for the younger audience. Half of US adults, which
will be a US twenty twelve to thirty four year olds,
listen to podcasts twelve to thirty four years old. And
I know that because of my programming, especially some of
it that I have, I get a younger audience. That's amazing. Meanwhile,
radio caterers to an older audience. They're trying to hold

(39:25):
on to what it used to be twenty five to
fifty four year olds. Now it's more like thirty five
to sixty four or even older than that. That's what
they've been resorted to. There are five hundred and four
more than that now, over five hundred and five world

(39:49):
one hundred five hundred and five million worldwide podcast listeners,
equating to twenty three point five percent of all Internet users.
And the listenership has just continued to increase year every
year with major increases. When you look at twenty nineteen,

(40:12):
there would be a twenty two percent increase twenty twenty
twenty point nine percent increase twenty twenty one, fifteen point
five percent, over double digits every year up until twenty
twenty three. But then you look at the marketing in
terms of the percentage of Internet users. It broke twenty
percent of Internet users in twenty twenty two, and it

(40:36):
should break twenty five percent by the end of this year.
In the US, thirty eight percent of Americans have listened
to a podcast within the last month, twenty six percent
have listened in the last week, and year over year,
podcast lists have increased reaching that's to maated one hundred
and forty million people. In twenty thirteen, we had thirty

(41:00):
two million people listen to podcasts, and to grow that
though over one hundred and sixty four million by twenty
twenty three incredible. That's exponential growth right there. As of
twenty sixteen, fifty five percent of US consumers were aware
of podcasts. They knew what it was now podcast platform usage.

(41:25):
It used to be Apple Podcasts was the number one
leader in podcasting. Spotify now leads that charge. One in
four podcast listeners use Spotify for podcasts listening. I'm one
of them. One in five used Apple podcasts. As a
twenty twenty Spotify would have twenty five percent share of

(41:48):
US listeners twenty percent for a podcast, and it was
Google podcast to that, Pandora a show's website, Audible, NPR one,
tune In, ds podcast, Attic Radio, Public Stitcher, Overcast, pocket Casts,
and cast Box. And then there are podcasts publishers. iHeartRadio

(42:11):
now has been at the very top with over thirty
one million unique US monthly listeners. As of July twenty
twenty three, they had over eight hundred and seventy active shows. Wondery,
which is second place, has two at that time two
hundred and thirty two shows, MPR with forty nine, New
York Times with twelve, and so on and so forth,

(42:36):
and there are so many major companies now that are
doing it. The next thing that comes into play is
where people listen to their podcasts, because the big change
that happened was when we started getting the infiltatement dashboards
in all vehicles and Bluetooth was no longer the necessary
necessity to plug in to listen to content on your phone.

(42:58):
Because once we had the change to Apple car Play
and Android Auto another game changer, because then people can
listen to in their car to podcasting, which is where
you really listen to a lot of audio. I mean,
when you think about it, if you're driving, that is
the place where you listen to a lot of audio.
And people don't necessarily go into FM or AM radio

(43:20):
anymore as they used to because they can go and
find what they have their content on their dashboard, whichever
apps they want. Approximately thirty two percent of eighteen plus
year olds listen to a podcast and a car each month.

(43:41):
AMFM radio continues to change year over year, down on
average year for over year. Eight percent own digital music,
which is actual physical physical copies of music with a
RECID cassette if you still had an eight track five
percent up a digital scudie that's a digital so like

(44:02):
if it's on your iput or if it's on your phone,
CD music CDs down six percent. Podcasts will be up
four percent at serious six m that was embedded a
lot of cars down two percent. The most common device
for podcasts listening now is a smartphone seventy three percent,

(44:23):
higher than a desktop or laptop, which is thirteen percent.
Podcasts now today make up five percent of all audio
listening among US Americans today, almost two thirds of Americans
twelve years older and up have ever listened to a podcast,

(44:44):
accounting for at least one hundred and seventy seven million people.
These numbers are amazing. This is today. Look at how
much that means people know what podcasting is. That is
not a term that you know. Ten years ago you
could under you could understand why people didn't know what
a podcast was, but it's changed now now. One thing

(45:05):
I will say is that we have a lot of
podcasts that are up there that are by some really
big people. Right There are a lot of celebrities that
are up there now with their own series. And there's
a lot of podcasts that are of a high end
like they're almost like books, are almost like their own
dramatic series, scripted dramas, things like that. And there's a

(45:26):
very lot of high end, high polished programming that's out there.
Don't get me wrong, but I mean, some people would
go and just choose their entertainment with audio in the
first place through podcasting. But what's most important is that
there's a lot of grassroots programming like mine, and I
think that's very important to go it and make a
distinction that we had that out there for people, and

(45:49):
it's wonderful and it's amazing all the shows that I've
gotten to listen to and who's out there putting their
voice out there and how they do it. Like if
you wanted to go and find a podcast every day,
you could be discovering new podcasts every hour on the
hour for years and you would never run out. That's incredible.

(46:11):
That is incredible. Now the twenty shows that they have
here in this twenty years twenty podcasts we love list.
Among the ones that I would note is This American
Life Serial, Lost, Cultur Assist, The Daily Call Her, Daddy Dolly,
Partners of America, Huban Lab, Sweet Bobby Baby, This is

(46:32):
Keiky Palmer, and Therapists, among the others that they have
in here. Marketplace, which is a program that's hosted by
American Public Media. You listen on on the NPR station,
you would hear one of their hosts. Megan McCarty spoke

(46:52):
with Nicholas Quah, podcast critic for Vulture, NewYork Magazine, and
in their conversation, she asked about what the business of
podcasting was like at the beginning, and he says it
wasn't really a business model. Early podcasts were just making
stuff and posting stuff around. The analogy the blog that
rose with the rise of Google ad Sense, the spam

(47:13):
as you say, on the Internet, that was the early
form of monetizing blogs and websites, and there was anything
like that for podcasts at the time. The big hurdle
that everybody have with podcasting, which is very true, is
the advertisers couldn't find out the size of the audience
and their advertising could really turn around any ROI for

(47:37):
them now was the biggest problem the already had. They
also asked about the fact about YouTube becoming the primary
place now that people access podcasts. So podcasting went through
kind of a bubbly period. Day said now. I was
during COVID, a lot of money coming in, a lot
of venture capital, a lot of specuative money, and a

(47:58):
lot of shows that cost way more than they were
able to make the money back, and the pandemic. The
bubble inflated further because a lot of media companies and
film and TV companies couldn't produce their work, so celebrities
turned to podcasting that drew for their attention, and there
were major economic changes over the course of the pandemic
causing the bubble, the pursed right sore, a lot of
podcast shows that got canceled, a lot of companies laid

(48:20):
off staff. Yeah, the big companies. The corporateization of podcasting
was really big at that point because there are normal
routes of entertainment or programming were gone, and people would
not be willing to leave their house to go work
on anything because they were afraid, and justifiably so. But
now we have YouTube becoming the standard. And Megan McCarty

(48:44):
asks about why are podcasters leading into YouTube now even
though it's been around a long time, and Qua says
that from a lot of podcast companies going, they were asking,
where's the next frontier growth? Where do we put our
podcasts on Internet? Because a lot of it is just
chat talking in front of a mic with a video
camera going in front of them, like slap it up
on YouTube reach a wider audience has already baked them

(49:05):
with the algorithm that YouTube has. And it's really only
been in the last five ten years that video forms
of podcasting really took off. He's always been there in
some kind of iteration, but the video podcast for when
we have right now today really came in about ten
years ago and really came in during COVID. So Quaz

(49:33):
also asked about the innovation coming up in the future podcasting,
and he says that he thinks there's gonna be a
conceptual innovation reframing or being more granular and specific about
what exactly what we're talking about with this medium. It
means we don't just u this word podcast anymore. It's
all about pulling back together this giant blob of content,

(49:53):
and podcasting is not part of that blob. It is podcasting,
I think would be the nucleus of where a lot
of content could come from. Basically, you kind of put
your flag here and you have content comes from here,
and then you can go and spread out content from wherever.
But you can do a full media blitz. You have

(50:14):
written content, the visual, the audio, the transcript, and then
you have all the social media that will clip it
down and make it very compartmentalized so that either people
want to just catch the highlights, which they might do
with my programming. If you find my content on YouTube
or LinkedIn or TikTok or x no Facebook or Instagram,

(50:38):
they ban me. By the way, I got to say
this too, in social media, I understand in podcasting this
is very important. This is one contention I have with
podcasting right now, and it's not the podcasts host it's
not the podcasters themselves, but there's something to be said
about with radio we had we have censorship. We don't

(51:01):
have censorship necessarily, but we have sec regulation and there
are certain things we can't be talking about on the air.
But there is something to be said about in podcasting
that some of the platforms we host our content on,
not so much the audio content, but the video content.
If you're posting clips on social media TikTok, Facebook, Instagram, X,

(51:23):
if you're trying to go and get anything up there
in terms of visuals or audio content up and there's
terms of conditions of course, rules of service, terms of
service for all these different sites, but there is still
very vague. But when you're telling me, there are certain
things that will get flagged, number one, because somebody out

(51:47):
there is one to go ahead and report on something
they don't like or something they find offensive, or they
finally be hateful or hurtful, whatever it could be. Like,
I like to think that in my years of programming
and doing broadcasting, I have a good idea of what
things I will not talk about. First of all, I
don't talk about religion. I don't talk about abortion. I'll

(52:08):
talk about those various taboo topics that are just out there.
But even just this week, I had some content go
up on social media, up on TikTok, and I posted
it and I got taken down. Now I got a
warning for it. I'm like, I don't know. I mean,
I understand with YouTube you can get strikes for copyrights
for if you're taking particular music or using something out there,

(52:31):
or if you're sitting adult content like YouTube will get
me for those kind of things, And I can understand
that part. Maybe if I forgot, I might have it
set for adults over eighteen to listen to content, but
there might be some other switch I didn't change to
make sure that it's explicit programming, then it should not
be listened to like children. That's fine, like all my
contents set for explicit, just to be safe. But then

(52:54):
what I also do is that if there are certain
people or certain topics that matter, or certain politics, especially polarizing,
that there are things that you are not allowed to
go and bring up on these platforms because we don't
know what the rules are. I don't care about if
it's right or wrong. I would rather have what the

(53:17):
SEC gives me. I have a set of rules, set
of regulations have been put in stone, and we all
follow it because the fear of losing the license. We
don't want that. And if people want to go and
report the SEC and say, hey, we have a problem here,
then we can get called out on it, and justifiably
so there too. But when I have to be able

(53:38):
to watch out for whatever content, I'm talking about, all
my contents a political. The one thing was I took
commentary from a podcast up on YouTube, which is legally
and rightfully not banned. It's up there, nobody's complaining about it.
I mean, people might to be complaining about it, might
have comments about it, and they're entitled to it. But

(54:00):
all I did was take clips from this podcast. That's it,
and I decided it on my program that I was
going to use the clips. All I did was take
the clips, take the commentator was said, and then I
gave my take on it. I wasn't agreeing with the commentator.
I said their views were extreme, and then I adjusted

(54:23):
what was being said because I thought there were some
nuggets of truth to what was being said, and I
circummitted it, but that wasn't enough because someone reported it
and said, oh no, because this particular person has said
it as hateful. Okay, but there's something to be said
about I can't even say anything about that. That's kind

(54:44):
of that doesn't feel right to me. I don't want
that kind of censorship in podcasting. Does that make sense.
That's the part I have an issue with. And here's
the thing. I don't have to worry about censorship if
I know what the rules are. So I would love
if there was some kind of podcasting rules and conditions,

(55:07):
like give me what I can't talk about. I can't
just follow along with what cancel culture will say or
what other people will say that might be offensive, because
if I had to worry about every little thing that
people could be triggered by or offended by, man, then
we would talk about nothing. But we have to be
able to go ahead and take the chance and talk
about things and not be fearful of what could happen

(55:29):
if we take the content down. Okay, That's where I
come from with it. And so that's one of those
things in podcasting that have been a little bit worry
to me. I just don't understand why that's happening. So
in the future of podcasting, I want that to change
because for the good of podcasting, I want people to

(55:52):
have their ability to have the freedom of the open
platform that this is.

Speaker 1 (55:58):
Now.

Speaker 2 (55:58):
Of course, people will say, well, you know, if this
particular platform won't let you hear, then someone else will.

Speaker 1 (56:03):
Okay, but.

Speaker 2 (56:05):
I don't want it to be where I have to
be in this great area, and I don't know if
something I might put up will be taken down. I
know for the next time, I'm not gonna put that
kind of content on TikTok. Fine, I wish they would
give me a clarification, that's all I want. Facebook and
Instagram they did the same thing where it had to
be somebody that reported it some content that I didn't like.

(56:28):
But it's like I'm not the one saying it, but
I can't even comment on it. I can't debunk it
or dispute it, Like why can't we do that. That's
the other thing I didn't understand, and that's where podcasting
needs to grow, because to think that podcasting could be
more censored to what radio is is wrong. Okay, I've

(56:56):
already gone about an hour on this content here. I
didn't realize that it was going to go in so long
window on it, but there was so much to say.
But there's a few more things to bring up before
were going to wrap things up. So let's go into
that now. A couple of different stories I want to
bring up before we wrap things up, because I had
a few other things I had before I realized Apple
was gonna go and put the announcement of twenty years

(57:18):
of podcasting. But first of all, there's a report that
came out from muck Rack about the state of journalism
twenty twenty five, and I probably might take some more
time to talk about this next week because there's quite
a bit of good and say about this, but real quickly.
They did a survey during April twenty twenty five with

(57:40):
more than fifteen hundred journalists in the US, UK, Canada
and India to understand the current state and of future
outlok of journalism. When asked about the most concerning issues,
more than one thirty respond and say disinformation and misinformation
are the most serious threats of journalism's future. Other issues
of concern include public trust and lack of funding twenty

(58:00):
eight percent, politicization and polarization journalism twenty five percent, and
government interferers in the press at twenty three percent. There's
a lot more to go and bring up about this,
but I will go into more of this. By the way,
in terms of the importance of AI, nearly eight and
ten journalists now surveyed has said they use AI tools
at work in the last year, more than forty percent

(58:21):
of using chat GBT, forty percent reporting they're using transcription tools,
thirty five percent using writing tools. There's a lot more
to that, but we're gonna go and bring that up
next week. I want to follow up on that little
bit more because we actually have the report, I can
go into more into that in more detail, So we'll
get into that. Another story was about coming out of

(58:44):
the Wrap dot com that the creator economy now it's
half a trillion dollars today and creators are becoming more entrepreneurial.
And there were a lot that went to the cans
Lions event in France this past week, and that's what
really got people's attention. Mattison Avenue bands were streading around

(59:09):
there and they had people all talking about AI and
other things that we're going to be talking about. But
what caught people really were the creators. And so you
had different creators that were holding court in various events.
The creator's industry is now one hundred and eighty five
billion dollar industry. It's rising to become half a trillion dollars. Wow.

(59:37):
So we had the upfronts they were talking about last week,
and television was setting things up for advertisers. You had
all the major networks and major corporations doing what they're
going to do for the streaming services and for their
linear platforms. But then there was a lot of energy
and excitement that came from YouTube because they have the

(59:57):
creator industry that's really positioned there, more robust support infrastructure, bigger,
more far reaching agencies, new monetized creator programs, and AI
tools bringing down production costs. So creators are becoming more
like entrepreneurs rather than just social media personalities, and advertisers
are starting to notice. So there's a story that came

(01:00:22):
out that creators are estimated to generate one hundred and
eighty four point nine billion dollars in revenue globally in
twenty twenty five, up twenty percent from twenty twenty four,
and then there's a report that says that the economy
by twenty twenty seven will reached four hundred and eighty
billion dollars. That is monster, And with YouTube's presentation the Upfronts,

(01:00:47):
they talk about that that the headlines that came out
of Cause Lions point to the decline of linear and
traditional models and what new means of distribution can pick
up the slack In the story from the wrap as well,
they said that a shift in consumption of patterns for entertainment,

(01:01:09):
news and information has hamstrung many long established means of
disseminating content, pushing newer forms to the forefront. It's true.
I mean listen, even for me, I don't really catch
myself turning on television at all. I have a television
right now in my bedroom I have not touched in
two years. It's just sitting there collecting dust. Got a

(01:01:31):
kibble box, I got Amazon firestick on it. I can
go and watching for one on it, but I don't.
I'd rather watch stuff on my fifteen inch laptop screen.
Just because a router's pull recently found social media surpastving
websites as a preferred source for news We talked about

(01:01:52):
that before, and that Neilson reported that streaming account for
forty percent of TV usage. This is all amazing stuff,
but that's where we are right now. The other story
I want to make up that was also talk about
when it comes to journalism in Australia. They had the
University of Canberra releasing their own annual survey of trust

(01:02:14):
in the media, and Australia's concern was also about misinformation,
that Australia urgently needed a national media and digitalist Literacia
campaign to help news consumers feel common about their ability
to spot misinformation. They're asking what will that campaign look like,
and they broke down the fact that journalists are taught

(01:02:36):
that new stories should contain the five w's, who, what, when, where,
and why. I've heard that, I've heard it, and I've
done it, and I've applied it, and I've said it
many times. The last W in the model is more
complicated as a why, because you apply meeting to an event,
Why something happened? Why is it important? So interpretation of

(01:02:57):
events can be hotly contested and lead to acazas of
bias and everything else. So it's the issue of the
why that everybodys having an issue to a lot of
contention about so there's a lot more to go and
get into that as well. But like I said, interesting stuff.
We'll see how things go for next week and talk
about it about trusting the media, because I think that's

(01:03:18):
a pretty good subject we can bring up and follow
along on this go a little more in detail. But
podcasting has its day today, so on behalf of yours,
tru lea King of podcasts, and all those that are
in the podcasting space. I want to go ahead and
celebrate with you that Apple has given us twenty years
of podcasting user to platform and I am proud to

(01:03:40):
say that this program, along with all my other programs,
initially start at kikofpodcasts dot com, and of course you
can find all my other content on Apple Podcasts, Spotify, YouTube, YouTube, music,
I Heard radio, and suit of the places. So I'm
thankful for twenty years of podcasting. I will be celebrating
my twentieth d August first and then we'll talk about

(01:04:02):
that here on the program. But I hope beginning the
podcasting if you've ever done before, the most importantly podcasting
is great content. I remember that content is king and
the control of your content is in your hands.