Howard Stern’s Signals Podcasting Superiority and the End of Morning Radio

Episode Transcript
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Speaker 1 (00:00):
Podcasting since two thousand and five. This is the King
of Podcasts Radio Network, King of Podcasts dot com, the.

Speaker 2 (00:08):
King of All Media. The last of a dying breed
is seriously on the way out.

Speaker 1 (00:16):
The King of Podcasts Radio Network proudly presents The Broadcasters Podcast.
Here is the King of Podcasts.

Speaker 2 (00:25):
Welcome. This is episode three hundred and ninety seven of
The Broadcasters Podcast. Thanks for joining me on the program.
King of podcast Here with you. And yes it's gonna happen.
It's finally going to be Howard Stern will have lasted
twenty years at Seriu six M before his contract at
the end of the year is set to expire. Word

(00:47):
is that Serius XM might offer some kind of a
deal to Howard Stern, but it will not be the
five hundred million dollars he has received in the past
over five years. Therefore, we know that other podcasters under
the same umbrella of serious ex M David getting the money.
We talked about this last August and I mentioned how

(01:09):
this was all gonna change for Howard eventually. Not much
it can be said about that, So as soon as
it does, there's not much more that Howard can do.
You know, I've talked about how are certain plenty of
times in this program, and the one thing that will
not do and I will not use it as an
excuse like some other people won't use it, because there

(01:32):
are shows out there that will go on a political
tirade about everything, and I'm not gonna do that here
because I know it's not that way altogether. I understand
that everybody wants to make it that way, but not
to me. So it was August the last year when
the Caller Daddy Network and Alex Cooper got a pretty

(01:53):
good deal, and then things just continued to change. And
from there last year I talked to so much about
what was changing for Serious six M and of course
Series exem Last year, towards the end of twenty twenty four,
they were struggling. Their fourth quarter report wasn't doing well
and they had to make changes, so they had to

(02:14):
figure out what they were going to do next. But
now twenty years is significant for Howard Steam because that's
how many years he lasted at WXRK K Rock in
New York prior to this ousting at WNBC before that,
DC one on one before that. You know, we can
go onto that and for him was really the most

(02:40):
successful warning radio show in all of radio, and let's
just say there are a lot of radio shows. After
Howard left, they tried to go and continue on with
the same idea of well, we're going to keep doing
the same thing with you know what's kind of been

(03:00):
called man talk or what's been called just shock jock radio.
But all those types have also left. They try to
stay around, but you know, on their own. Howard was
the one that was taking the bulk of all the
issues that were going on, but not this time around.
So I did talk about this, and I went through
several different comments about August of last year that call

(03:24):
her daddy the podcast grab for Serius ExM because it
was not just their show. But eventually Stern was going
to see a sunset, and I said, by the end
of his contract, that's what's expecting to happen. And I
called that out August the last year. Let me go
and play back what I had said. So Serious ExM
now is in a quandry. This week they decided to

(03:45):
go ahead and make a big acquisition. Much like when
Joe Rogan was given a big deal to go to Spotify,
Serius XM has signed a multi year deal for Alex
Cooper's Call Her Daddy podcast and her network shows them
to the Unwell Network. That will give the satellite radio
company the exclusive write to sell ads on the audio
video versions of her show, as well as bonus content
and events. The government is worth more than one hundred

(04:06):
million dollars for more than three years, according to a
person familiar with the arrangement. Cooper previously worked with Spotify
to distribute her program, but before that, the show is
on Barstool Sports, and according to Edison Research, it's the
seventh most popular podcast in the US. In the first
quarter of this year, her show has wracked up more
than four million followers. So the idea for Serious XM

(04:29):
is they're trying to reinvigorate subscriber growth. According to Bloomberg
Intelligence analysts, exclusive content is key for Serious, especially as
his contract with Howard Stern expires at the start of
twenty twenty five, and that's when Howard Stern has not
re signed yet. Normally those deals are five year deals,
but at the moment, given the current economic climate and

(04:52):
given Howard Stern's age, you know, we were not expecting
going to see Howard Stearn, and also with the limited
amount of time he even does his show in the
first place, we can't expect to say, now he's now
seventy years old, he's seventy one years old. If he
starts another year with Serious XL, the idea is that
is it something where well, Howard sternbi able to command

(05:13):
the kind of money that he wants and if he doesn't,
why would he stay? August twenty fourth, twenty twenty five,
that's when I put that out and I laid out
the reasons why listen over one hundred million dollars for
that show. Also Megan Kelly also getting I think one
hundred million dollars as well, and has her own set
of shows underneath her umbrella for podcasting as well. You know,

(05:37):
Serious Sex them trying to go and put together a
premium podcast platform, trying to go to the subscription service,
but now they're realizing the need to go back to
their original subscribers. But as we said, Alice kuper four
million subscribers, a four million view listeners, Howard doesn't have that.
Maybe at some point he did have several million listeners,

(05:58):
but not now that number has changed a lot, and
it just goes through time. I mean, you could say
that there are some things that how Are could have
done to continue to evolve the show somewhat he did.
I mean he did evolve for a good amount of time,
especially going from radio in the satellite and then just

(06:21):
you know, there were just certain things of his show
that I would have preferred. He didn't apologize for what
he did, but maybe if he wanted to phase out
some of the more salacious sexual stuff that you know,
everybody was kind of really turning their nose at when
it came to the objectify of a woman, you know,
taking laser pointers and you know, configuring various flaws that

(06:47):
women had on their bodies, or the ones who would
get naked, and they would just give the farm to
these these women to get them to get naked, just
to get them naked in the set. That was it. It
was August twenty four to twenty five. I've talked about that.
I got another clip that also at the same time
talked about this as well. There's been a lot more
talk about that she's much more mainstream, much more play Cat.

(07:08):
There's been a lot more talk about that she's much
more mainstream, much more playcating towards celebrities forming into a
more mainstream program because she already has a built up audience,
already has a follower set, and now that she's gonna
get more money coming off of Serious XM. You know
the way the market a producer and promoter, and what
will they be doing with her because the thing is
now is that it's all these new shows that are

(07:31):
coming up, Alex Cooper. You know, if Serious XM wants
to get you to have celebrities or musicians or stars,
you know, there's that kind of the press run that
goes along. Who's to say that, well, Howard Stern used
to be the person that would go ahead and get
these interviews. Who's to say that, well, Sirius, XM's not
going to go ahead and continue to go along with Howard.
They just give the interviews to Alex Cooper or whoever

(07:53):
else they have on. And that's what they're doing now.
If I have to go ahead and talk about the
current or the recent Serious XM deals that have been
put out there, and I just look, They'll let AI
do the talking and let it find out what's happened.
If I just do a quick search about Serious XM's

(08:13):
podcast deals in the last two years. Let's go through
what they've already been doing lately. So Alex Cooper is
the one. Then they have the collaboration with Audible to
put their books on the site. Ashley Flowers a new
true crime channel. She's the host of the hit podcast

(08:34):
Crime Junkie. They set a new deal with that, Narrative,
a new group with Narrative, The Laws, an initiative that
uses a generator voice REPLICAUS for audio advertising. Morbid, another
true crime podcast. So those are getting brought in, and
again Alex Cooper brought in. Podcasting's getting all the investment.

(08:55):
And as I said about Alex Cooper and call her Daddy,
she's already the one right now currently getting regular guests,
I mean just right now currently who she's had on
just in the last few weeks on the show, Rene Rapp,
the Singer, Gwyneth Paltrow, Dave Franco, Rue, Paul Charlie Stern,

(09:17):
Mriska Hargate, Sarah Jessica Parker, Paris Hilton kimin the Cabello,
Sierra Kate Hudson, Jane Goodall, Zane Simone Biles, Post Malone,
Tricia Peeds Internet at the star was Khalifah, Chloe Kardashian, Hauls,

(09:37):
the Ed Sheer, and Jack Harlow, Lauren Graham. Need I
say more? The thing is that she is interviewing the
stars of today that are you know, significant now and
did they want to go and talk to a younger,
thirty year old, thirty something young woman that is in
touch with what's going on. Yeah, and that's that's what

(10:01):
Lee's Howard sturning the dust. He's just not part of
that anymore. He is not, you know, it's he's good
with you know, various interviews when I've seen a lot
of clips of his because I haven't put on Serious.
I have not subscribed to it in years. I did
have Serious for a while for several years after he switched.
I think a lot of us did. And it was fine,

(10:22):
but you know, it's like there's still a couple of
things that were kind of if me anyway, because they
still had to go and do commercials. He still had
to have League his eight to ten minute commercial breaks
because they had a gun set up. I get that part,
but it's like, yeah, they always had that thing where
they always had to go ahead continue to do something else. And
there were certain things they took out of their show,
Robin do the news. At the end of the show,
they stopped doing that.

Speaker 1 (10:43):
I don't know why.

Speaker 2 (10:44):
And then you know, letting politics get into anything like
he has, and that's fine. He he has, you know,
all the right to go ahead and speak is by
politically but alienating part of your audience, that's what you're
gonna do. And he would kind of get there, and
he would kind of toe that line so much where
he wouldn't want to go ahead and alienate anyone. But

(11:06):
at some point, you know, I mean when he can
get a command the kind of a list celebrities that
he's had on I mean, who's who's been on a
show when twenty years ago, you know, before he moved
from well, let's even see twenty five thirty years ago,

(11:26):
you know, when he was still kind of in his
heyday after the Channel nine show, and he is making
celebrities feel uncomfortable, right or he has his animosity with
celebrities and then he's patching up with them, the likes
of Bill Maher, and then he goes and you know,
he lost certain stars that he's kind of like bashed

(11:48):
in the years, like at Julia Roberts and then he
has We're On, you know. I mean he's like the
it's a hypocritical thing, but those kind of things we
can all judge about. But no matter what, as seventy
one years old, I mean, how much drive does he
have to do this. He's playing the Johnny Carson card
right now, only doing what two days a week. That's

(12:09):
if he's not on vacation for extend amount of time.
Serious exam will absolutely take his library. They want to
keep that, and I think that's where he's gonna get
his money. So he's still gonna get paid by them,
but he will not get the money that he gets
for his live program. They're not gonna produce that anymore.
They don't want to do that. And also the point
is they're not gonna go and create a podcast for him.

(12:32):
And that's the thing I vehemently don't want to see
him do. I don't want to see him get into podcasting.
That's not for him. I think it's much more feasible
that he goes into the realm of interviews because what
he has done and is evolvement in his evolution of
his work on that show. It's not been a morning

(12:55):
show kind of feel to it. It's where he does
sit down and you know, they he has a pretty
good team that gets him set up to do some
pretty good interviews, And for a lot of times I
always felt like he does pretty good jobs with interviews
because they get him well prepared. I don't know how
much that as him, but he's good at at least
preparing and getting the questions done and at least doing
something if it's something that he wants to talk about

(13:16):
the entertainment of celebrity. But it's also like he's not
going to go ahead and be controversial like he was.
He's not going to make somebody uncomfortable those questions he
used to ask all the time, but he's not gonna
do that now. Part of it is isn't have the
joke writers that he used to have to do that
kind of thing. Those are all gone, so what else goes?

(13:37):
I mean, there's a number of reasons where you can
say where he jumped to Shark. I mean, I think
when already Laying had to drop off the show. But
obviously he had a lot of issues with drugs that
was pretty apparent, and without that fourth character, right there. Yeah,
everything changed, But I think what really took everything out

(13:59):
was when he decided to put out that book in
what twenty nineteen, twenty twenty to apologize and just made
a couple for everything he's done. He wanted complete atonement
and I'm like, no, I'm not accepting that. And that's
been my biggest pet peeve with him ever since, and
that's unfortunate. December sixteen, two thousand and five, that is
when he was his last edition of The Howard Stern

(14:23):
Show syndicated. What was left to syndication because he was
only in so many stations, but because of the Clear
Channel issue, where Clear Channel decided to go and cut
his show out, there weren't a lot or there were
not a lot of stations they were able to go
and carry his show. They took that out and so
Howard was limited to the amount of stations he could

(14:44):
be on. And that was when he got the decision
to go over to Sirius and his last stint on
Radio AMFM radio. He got on the stage and he
did one of those live events that he did, you know,
a big outdoor thing to make a big spectacle of
what happened was him leaving after twenty years. So he

(15:06):
got on the stage and this is from his website,
by the way, that it was going to be impossible
for him to sum up twenty years in a single speech,
but he said, and this is all paraphrasing here, but
this is from the website heartsturn dot com. The most
important point he wanted to get across was how much
he appreciates that all his fans have done for him.
It's not so much the same where it's been twenty
years later. Let's just say that. He says that he

(15:26):
read it an article recently where he was described as
the last of a dying breed of broadcasters quote unquote,
he agreed with it, explaining that unlike most people in
the broadcasting business who take the easy way out, he's
refused to bow out of the government and to the
religious right. And he also has added as his final
broadcast on regular radio, he will go down to history
because the media will never again experience a show like
his or the audience is supported for two decades. Correct

(15:52):
at that point where Howard bowed out there and goes
to satellite, we were all with him, and it was
unfortunate what happened to him, So, I mean at that
time I would have supported him. He think the listeners
are being in his corner throughout their career. Commented that
in some ways they know him better than everyone else,
and without them and the readings they gave him, he

(16:12):
would ever be able to stand up for free speech
the way he has because he wouldn't have had the
cloud to do so. Well, that's probably a little bit
cloudy to say that now today. He always wanted to
find people to be a part of his inner circle,
and thanks to his listeners, he accomplished that goal. He
wanted to comment that nothing makes him feel better than
when fans calling to report how hard he made them laugh,
because that's what he tries to do. And trust me,

(16:34):
I could say that he'd made me laugh a lot.
I mean I remember the days going either to college
or going to work and having Howard Stern on okay,
and I'm listening to him usually what nine thirty ten o'clock,
and I'm catching him doing the news with Robin or
and then whoever heal they else they have in the
studio at the time, if it was always Gilbert Gonfred,

(16:56):
oh my god, they're gonna just go at it and
it was gonna be fun. But the news was the
best part of the show. I think care of about
the early morning stuff the interviews had depending on who
it was, but if they were kind of like bashing
on award shows or certain clips and they were kind
of commenting on it. Feedback and all love that stuff.
And some of the stunts that they had with like
certain people coming in, yeah, that's okay. The whack pack stuff,

(17:18):
you know, hit or miss, but it's fine. But the
news where they were just on their own making themselves laugh,
Fred throwing in sound effects or Robin just getting the
right stories in and Howard just pick of comments and
just like the stuff that was being written for him
to go and say, hitting punchlines. It's great stuff. And

(17:44):
then he said that even though they've broken every rule
in radio and have done already done so much, thinks
the riter is just beginning. Talked about how when he
was going to go to the Serious XM, he was
going to give a listeners the best radio entertainment they've
ever had, and he finished the address by saying, quote,

(18:04):
don't break up the family, stay with us in the future.
It's going to be a great ride. But we didn't
know that the writer was going to end like it did.
But look, I mean, regardless of what you think about
the way things have turned out towards the end of
his run at Sirius, twenty years is twenty years, and
still you know in radio there is not anybody like him.

(18:26):
He's accomplished a lot. There are a lot of people's
careers that you know, the credit for their careers and
the kind of stuff that they can do was due
to Howard Stern. And it was the proof that someone
like him and good compelling programming that kept people engaged.

(18:47):
I mean, the guy could have a ten to twelve
minute break, you know, every hour we would sit through
ten twelve minutes of commercials. I don't know any other
show that you could do that with. I remember when
I listened to Man Talk right and I was listening
to Don and Mike or Tom Wika said would try
to go and listen waiting, and like Donna and Mike
would go ahead and have like eight minute commercials or
ten many commercials like Howard Stern does. And I couldn't

(19:09):
send those commercials stuff for them, but for Howard stur
we did because there would be a lot of live
reads in there, and a lot of good ads because
everybody wanted to advertise on that show. Everybody wanted to
advertise on that show. So you're listening to the ads
because you wouldn't be bored by other you wouldn't have
any stupid promos and PSA's and stuff. You'd actually have
something that would be important. You might have some advertsisers
you want to go and support because they support the show.

(19:31):
Because these fads a big paid big money to be
on that show. And especially if you got him doing
a live read for some kind of business local Oh
my god, everybody was all over with that's what we had.
So in then the news itself, The Sun newspaper reported

(19:55):
that Stern's outspoken political views, his criticism of Donald Trump,
and high pro interviews with figures like Vice Pathetic Kamala
Harris might have been a factor of what happened to him,
and someone that reported to the Sun about the story,
they said, if serious isn't going to give certain a
good offer, I don't think it would have anything to
do with this ratings. It's more likely everything to do

(20:16):
with the political climate. So as we know how our
Strawn's been around early days WNBC, than k Rock to
b XRK moved the series in two thousand and six,
pioneered uncensored satellite broadcasting. We Know That put out the

(20:36):
nineteen ninety seven auto about autobiographical film Private Parks, based
on the book, wrote multiple best sellers. Miss America is
one of those books.

Speaker 1 (20:44):
Too.

Speaker 2 (20:45):
Served as a judge from twelve to twelve to twenty
fifteen on America's Got Talent. The thing is, Howard also
has the national presence already what he's done. He doesn't
need to be on like network TV or anything like that.
But I really think the best place for him to
go now is we don't have a lot of good
interviewers out there that could just do good long form interviews.

(21:07):
Charlie Rose was one of those. Tom Snyder would do
really well with those. Like we used to have people
that just were really good, good long form interviews. And
I'm not talking about Joe Rogan or Bill Vaughn or
all these others that are out there. I mean there
was something about having these people doing the kind of
shows that are like that, or they get the Cabin

(21:27):
or just other people like that. David Letterman has a
show like that, after his run on the Late Show,
I think he should follow the same route and stream
his own interview series. You know, give him what ten
twelve interviews every year that he does. And then he
has other things that he does. I obviously he's got

(21:48):
his wife Beth, and he's doing all these things for
you know, pets and all this stuff, like all these
other charity things that he's got, you know, very much
a socialite in Palm Beach or up in the Newhampton's
like he's got you know, he's got more enough money
to work with. He could be doing a lot of things.
Who knows. Charlomagnee God commented about him. Of course he's

(22:09):
the host, one of the hosts of the Breakfast Club,
and he took time to go and weigh on the
fact that Howard Stern's run at Serious XM might be
come into an end. First of all, DJ Mvy on
his show says, quote, Howard ston was making a hundred
million dollars a year and I think he worked two
days a week and not working in the summer. Wow,
that was amazing. And then when it comes to the

(22:29):
value of what Stern brought to Serious ExM, Charlmaine says, quote,
he was worth it. Though he put Serious satellite ready
on the map. They gave him a whole bunch of
stock twenty years ago. Serious would probably not have half
the success it's had if it was for Howd Stern.

(22:53):
And then, when asked about rumors that Stern's political views
may have influenced Serious XM's stance, Charlaomainne dismissed it. He says, quote,
I just don't He made it hundred million dollars a year,
a hundred million dollars, so it's just probably financial. Come on,
look at the economic come in. Like they said, they're
gonna make you an offer, but it's going to be
decreased from one hundred million. It might not be worth
us while to do it. He's seventy one years old.
He just might want to kick his feet up somewhere.

(23:14):
Who knows no, But really it's going to come down
to Serious Sixtem has already been spending money everywhere else,
knowing that we're going to have Howard Stearn's contract come
up for renewal and they're not going to renew it
and they don't have to. And the truth is, I
think there are a lot of people that will probably
agree with me that there's no reason for Serious six

(23:35):
them to go ahead and retain him, especially at that deal.
There's no reason now. And dare I say I think
they could have avoided giving him a deal in twenty twenty.
I didn't think he should have been there another five years.
I think by the time he got to sixty six, yeah,
he should have just hung it up and did something else.
I mean, not shortly after what America's got talent, and

(23:56):
who knows what he would have been doing. But what
really hurt him was the whole COVID stuff that didn't
help him. I mean, he just didn't make a lot
of fans. And then you know the way he kind
of handled it, people didn't like it. There were a
lot of people that didn't like it. But the thing
is that you know the way he feels. You know,
obviously he's as a germophobe, I get that apartment man

(24:17):
kind of have a living that out and the way
he felt it just wasn't working for him. So The
Sun reported all on this, and one of the other
stories he also reported on was what he thought about
his fellow stars within the Serious exem family. There have
been big stars a serious that have caught Howard's ire,

(24:38):
so the sun in the US, they're seeing the Howard
Stearn cannot stand Alex Cooper and her call her Daddy
podcasts because now Serious XM looks at her as the
biggest star. So the thirty year old podcasting sensation has
Howard Stern not happy about her, and executives make sure
the two don't cross paths when she and she's in

(25:00):
New York. An insider reports that she's one that bugs him.
She gets hundreds of millions of hits, has this mega
one hundred and twenty five million dollar deal, and he
hates that this young, bubbled woman is a big new thing.
That's who they have to keep Howard away from when
she comes to New York.

Speaker 1 (25:18):
Now.

Speaker 2 (25:22):
Alex left Spotify to sign with three six of them
last year.

Speaker 1 (25:27):
We talked all about that.

Speaker 2 (25:28):
Yeah, and the source claim that talented podcasters like Cooper
are leaving old school personalities like Stern in the dust quote.
It's completely turned Howard's world upside down. He's been a
radio forty years and this change has really shocked everyone.
Alex and Joe Rogan, these massive podcasters have been traditional
radio guy stunned. And the insider also said about Alex

(25:50):
Cooper quote, she's female, She's the next generation. Yeah, And
I can understand how Howard Stern would feel about podcasting
take over the industry that he had, because I was sure,
I would be sure that a lot of things could
have avoided this kind of thing. The thing is, there's

(26:12):
no one after Howard, after this, There's no one that
has any kind of pull or any kind of real
draw or interest from the radio industry after him. It's
not in sports, it's not talk radio. It's just not.

Speaker 1 (26:27):
You know.

Speaker 2 (26:28):
By the way, I really enjoyed my interview with Michael
Harrison last week. That was really wonderful. I'm so glad
I had that. I would really appreciate Michael for coming on.
I want also shout out Ryan McCormick, who I spoke
with on my Podcasters Row series, and I appreciate the
chance to go and talk to him because of Ryan,
and we talked about everything that came to talk radio

(26:50):
and just the changes are going on. And we didn't
even think about where Howard Storm's going to be in
that conversation. But let me tell you, I mean, yes,
you probably could do what Howard has done before. I
don't even know people would really be interested in having
that kind of show if it was still available on
free radio in the first place. And then the insider

(27:12):
also goes on to say that that's the future. iHeartRadio
is desperately trying to find someone like that because for
their podcast platform. And actually I just heard Bob Pittman
on the Tetragrammatron podcast with Rick Rubin, the legendary record producer,
you know, Death Jam Records. I must say that was

(27:33):
very tough to get through for about an hour and
a half. I only got to about an hour and
a half with the two hours that I actually listened
to a couple of things he did make a point
of on the interview which I thought was kind of interesting. Well,
when he came to advertising the pipeline that when he
has to make the point about why advertising is so
important for radio, it's because of the reach the amount

(27:53):
of people that are actually listening in. You know, we
can always dispute if that's actually true or not, but
his thing was is that agencies don't want to buy
traditional advertising and just trust on radio being able to
give the exposure because with digital advertising programmatic advertising, dynamically

(28:13):
inserted podcast advertising. They can get data, they would rather
pay for money, pay money on results that they can
actually see on the paper. They want to see metrics.
You know, it's been going on for years, and I
understand that part. Besides Alex Cooper, another source touch on
rumors that Stern was taking issue with Bravos Andy Cohen,

(28:35):
who also has the podcast on there. Andy's interviews are
regularly promoted by serious Well you just don't hear much
about Howard's interviews these days. And one thing also Withheart Radio,
Sure Bob Pippa could go and promote the fact that,
oh well, I was brought in twenty ten to go
ahead and work on the iHeart Radio app and build
that up and then of course change things. But now
they asked me to get Rich Bresler. Oh you asked

(28:56):
me to go BeCl okay, so he can go. I
want to say, that's what he was really there for.
But and also what Michael Harrison made the point about,
you know, and I had to go and take it,
you know, take a step back and realize, you know what, Yeah,
there is a situation that Bob Himan inherited because Clear

(29:17):
Channel was hemorrhaging with twenty billion dollars in debt. He
was around to go ahead and work through the restructuring
of the debt to get it down to just under
six billion now. And they really haven't done much to
go and take a debt off the debt anyway. But
they're not gonna be able to do much anyway. And
as long as they don't have to go and pay
it off and they can keep extending their loans or
the notes, then they'll do that and they'll pay the interest.

(29:40):
They don't care. That's not gonna be too much on them.
But they won't have the kind of money for anybody
in podcasting like that. I don't think they'll have the
kind of money to go and put on one hundred
million dollars or a hundred twenty five million dollars for
anybody right now anyway. Plus who's out there that would
be worthwhile to bring on the iHeartRadio for that, Plus
we gott talk about what they did with one. We'll

(30:01):
talk about that a little bit later on The first
inCider also makes mention that Howard, who's for the most
part has been taping from home since COVID has his
own wing at Serious six M in New York City.

Speaker 1 (30:11):
Quote.

Speaker 2 (30:12):
Once you're inside Serious, you need special access to get
to wear Howard's tapes. It's his very own wing, and
he barely uses it. So you know, in the last
five years of his contract, Serious has gone out of
their way to accommodate Howard Stern. And you know, maybe
that headache is not necessary anymore, especially when they have

(30:32):
enough people around to replace Howard. And I think Howard
Stern probably just thought that he was not going to
be replaceable. He was gonna leave in his own terms.
But you know what, it's not the same. He's gotten older,
he's sunseted, He's lasted as long as he has.

Speaker 1 (30:49):
But this is.

Speaker 2 (30:50):
It for radio. I don't think he you know, there's
not much any other places he's gonna go. And as
I had already mentioned, Serious, as expected the negotiating a
deal to retain extensive show library staying quote, but as
far as him coming back to the show, there's no
way they can keep paying a salary end quote.

Speaker 1 (31:09):
That's true.

Speaker 2 (31:12):
But also we got to make a point that there
is certain traditional programming that's not lasting. I mean, we
already know that schtiefa Coldberg is basically the first domino
to all the other late night shows dropping off. Jimmy Kimmel,
Jimmy Fallon. I would not be surprised to see those
shows drop off the map as well, because I think

(31:34):
all these networks, all the hemorrhagy money they have, where
the linear networks are not making any kind of money
on advertising, they're hoping to go and put more of
their investment into the streaming services. Well, then they're not
going to worry so much about trying to worry about,
you know, keeping these shows on if they're not pulling
in the ratings and it just costs way too much

(31:54):
to go do anymore. When they get obviously put the
programming out there, that will be a much more cost efficient.
The Daily Email reported that when it comes to his audience,
he might have had twenty million listeners a day at
his highest peak, but now he figures fans believe that
he might only maybe have one hundred and twenty five
thousand listeners now on average on Serio six am today.

(32:19):
Back in twenty fifteen, Howard Stern was kg about going
through another contract renewal, and Bloomberg exported market dynamics in
a long profile about it. One section stood out on
message boards. Stearn's fans are talking out ideas he should
move to the internet, or sign with Apple, or start
a podcast. You know, those couple of years into the
podcast boom, where Cereal and This American Life was all

(32:41):
making a big deal about it. But at the time
Howard thought the medium was stupid. And of course all
radio people was I talk about myself all the time,
thought I might put me in my place because they
thought what I was doing was stupid doing podcasting At
twenty ten, okay, he said, quote it's stupid. It's a

(33:04):
waste of time. If you want to be in radio,
forget a podcast. Podcasts are for losers. When not again,
that's twenty fifteen, and I'm sure he probably still feels
the same way. I feel like that's probably what he
feels like. We know he did try to go ahead
and experiment with a paywall before podcasters perfected it. The
question is now for some people, is that now that

(33:27):
he is going to be leaving, I mean, he is
still gonna be relevant and somebody's gonna be out there
willing to spend money on him, but not to do
a radio show. Anymore and not to do a podcast
that's not going to happen. I mean, listen, Howard Stern
has made enough money in his time. If he wants
to go and keep doing the show, he could go
ahead and set up some kind of a home broadcast

(33:48):
and put it out there on YouTube or wherever he wants.
He doesn't have to sign to anybody. He could be
completely on his own if he wants to. But does
he want to? I mean, if he has an agent
that it's gonna go ahead and represent him and put
him somewhere. I think one of the streamers is where
he needs to go. Netflix or HBO, Max or wherever
one of those podcasts. One of those streamers should go

(34:10):
and come in and offer an interview show. I think
that would be the best place for him. And I
said that five ten years ago he should have made
the move over there instead of just staying in radio,
because you know, the audience was goodling and was he
still staying relevant? Was he enjoying it was did he
still have the gus still to keep doing it? Was
he still doing it for delisters? You know? So some

(34:34):
of the places they talked about, we know Howard doesn't
want to do a daily show anymore, which is why
he should just do an interview show or something like that.
Spotify would be a place that they think somebody want
to pick him up. Jo Rogan uploads a few times
a week. Call her Daddy still has a deal to

(34:56):
go and be able to go and put our shows
on Spotify. Bill Simmons is selected with the podcast output
and Spotify. Of course, getting a name like Howard Stern
would definitely turn the tables back over them versus their
work with Serious XM trying to go and compete with
them in the podcasting room. For Stam movie, the exit

(35:19):
ran from satellite and a reentry into a platform that
has no hesitation about letting us starts control the cadence.
But he didn't have any issues before at Serious XM.
I art media people talking about the fact that Okay
and I actually brought this up to a friend of mine.

Speaker 1 (35:36):
You know.

Speaker 2 (35:38):
What would be the thought process if traditional radio decided
to go and take him back, because things have changed obviously,
even just the personnel that might have been around at
the time, things amount have changed, and with Howard Stern
you could see yourself, well, think of the ad dollars

(35:58):
he could bring in if you brought up back on,
make a big plug for the fact that he's back
on free radio, and then give him like a good
chuck of the advertising stock whatever you got, and then
just find a way to go and get them on board.
But the thing is, it wouldn't be so much for
the money. It will be for the fact that you'd
be back on a big, large platform and iHeart Media
can offer that. So syndication once again, so currently the

(36:25):
lineup that they have right now, Ryan Seacres, Bobby Bones,
to network stables like Sean Hannay, Glenn Beck. iHeartMedia, you know,
they have to put a lot of money out for
some of the stars that they have right now, and
there are a number of personalities that are on iHeart
Keith Oberman, Charlomanno, God with the Brokers Club. The iHeartRadio

(36:46):
app would be a good place for him to go
and could he to have his content because then it
would also amplify the iHeart Radio app in terms of
spot you know, in terms of advertising and all. He
would still have like a full scale digital experience with
no paywall and some maybe the fact that people don't
have to pay for him anymore, that would be a draw.
But would there be enough money that radio can even

(37:07):
offer him. I mean, they're not gonna be the offer
one hundred million dollars a year, but you know, if
there's something they can offer where you know, if the
radio stations would even be willing to go and pay
the fees to go and take that show on. I mean,
we know that morning shows are not done locally anymore,
but if you want to get a morning show that

(37:27):
maybe kind of continues to move on and you put
them over there, I don't know. It's talking about Peacock,
and of course his time on America's Got Talent, maybe
the relationship he has over there. A weekly Peacock Exclusive
Stern series long form interviews celebrities, politicians, musicians and newsmakers.

(37:49):
Not the daily radio show, not every boot of what
he's done before, but Jeff Howard and the studio sitting
across from the biggest names in the world, going deep
like only he can, and which is what I'm saying
he should do, and he actually, you know, Peacock could
really benefit with him doing a long form interview show
on that format. I mean, I think I would do
better than you know, Kevin Hart doing interviews insteade of

(38:10):
an Ice Bath. I don't just think so an X.
I mean Elon Musk obviously doesn't mind putting other shows
on X to see what can happen with it. But
there could there be something there, that's what he thinks.

(38:32):
I mean, there has to be some serious money to
put Howard Stern on X. I don't think you would
go there either. I mean, no matter the free speech
opportunities that the X provides. I mean it's obviously that
Elon Musk. I'm surprised actually Elon Musk hasn't next he
said anything about that, but I you know, obviously he
would offer the platform. I don't think he would offer

(38:52):
the money. He just wants somebody able to have everybody
out there. But I don't think there's anything where they
would be paying for him to go and be on
that platform. That would be left to Howard Stearn's team
to figure out what they want to do. But that's
it at this point. I don't see anything else where.
He continues to move on. But I think of all

(39:14):
those choices, Yeah, interviews do so many that are scheduled,
and he books and records them and they're set in
a studio or whatever kind of format he wants, but
he does the long form interviews. That is the place
where I always said he was supposed to go. Because
then again, podcasting is also going through its own issues

(39:36):
right now anyway. Take it from a story from Shrewood News.
The world of podcasting right now, YouTube is down the
outphant in the room, just like a TV. So there's
a lot more video first podcast and everybody's trying to
go that route. To Amazon now trying to go to
restructure to favor video first podcast. We know that Spotify
is doing the same thing. Amazon is restructuring it's Wondering

(39:58):
podcast business now to shift towards host centric video integrated shows.
They're cutting one hundred and ten people from the staff,
and the existing narrative driven studio and series will be
moved on under the Amazon's Audible banner, while personality focused

(40:18):
shows like Travis and Jason Kelsey's podcast New Heights will
now find a home at Wondery's new creator services team.
According to a membo shared by Business Insider, and Amazon
in twenty twenty spent three hundred million dollars on Wondery
and now they're looking to go ahead and focus more
on the podcasts and do something else with it. One

(40:41):
of the things is also getting everybody all worked up
is the fact that while Spotify has been doing things
to kind of reshuffle in their podcast divisions, leading off
five percent of staff in June, Audisse shutting down as
audio centric podcast business, Pineapples Street studios that are nine
years and there's a lot of difference where podcasting is
trying to go into a video route again. But we're

(41:02):
not all watching. It's just background. I mean, if it's
on there, we see people on screen. Okay, we might
have it on, but we're not necessarily on YouTube to watch.
We're listening. But YouTube is such a great platform to
find everything on. That's the biggest part, which is why
this program is on there as well, and I put
more time into it. But I'm not going to spend

(41:25):
time by putting a camera on to do the program
because I don't do it like that. I mean, you
have to be doing the show live, and I'm not
going to go through and edit through video and it's
already so much so difficult anyway to get good audio
and good video together. I'd just rather work on the
audio make sure it sounds good so YouTube. According to

(41:49):
a survey by Cumulus Media and Signal Hill Insights, thirty
nine percent of all weekly podcast consumers use YouTube as
our primary platform, more than double the share from late
twenty nineteen. That YouTube is obviously getting a lot of
traction because of the video content they have, of which
many are podcasts. That's supposed to be more of anything.

(42:15):
Barrett Media, which you know I catch quite a bit
of that. They do a lot of good coverage of
radio in general and also podcasting and television, all media
in general. They reach out the podcast industry experts this
week to gauge with their views of the development of this,
the current industry, the podcast industry itself, and they talk
to amplifye Media CEO Stephen Goldstein, saying that this is

(42:37):
a meaningful inflection point. While it might feel sudden, the
writing's been on the wall. Audible had a significant footprint
at podcasts wmen in April, one of the most visible
sponsors of podcasts showed London and speaking to their buz
dev people, they are strong signals that Amazon's trying to
realign their podcast strategy and let's see what they do.

(42:58):
Because Amazon music has not been a play something really
thinking about going to catch content. Like I said, I mean,
I've tried Spotify and YouTube and others to go as
you know as their podcast portals, and still Spotify is
the best one to me overall. Signal Hill Insights President
Paul Rissmandel says quote that the change is being done

(43:21):
by Amazon with Wondery is another sign post indicating how
podcasting is shifting with the growing influencers of creators and video. Quote.
Podcasting has always been a medium of creators, and I
argue that podcasters were creators before the term was what
we use today. There's always been some line between host
slash creator driven and narrative driven podcasts, and many podcasts

(43:41):
us have organized our business understanding the difference, some specialize
on one over the other. The experts they spoke to
say that the move doesn't signal an abandonment of the
podcast genre, but argue that it could be ultimately leading
to an expansion for Amazon to alec resources more efficiently
after cutting the staff. Major implications were set up with

(44:07):
this move. I don't know if it makes much of
a difference if people are listening more on video anyway,
or watching on video, like if you have to have
a video component, I'm still of the mindset it's not
absolutely necessary to have a video component. I think it's
important now. I mean, I do a lot of audiograms
now for my content. So whatever you gonna put up
there with some kind of a slate or video, have

(44:29):
some elements in there that look clean and look good.
Put captions all over the place. That is important. But
I still think at the end of the day, I mean,
if you're just talking heads and you're not giving overlays,
you're not giving any other visuals. I mean, unless you
have somebody a celebrities and you want to be able
to go and see that person speaking, that's another story.

(44:50):
But I don't think it's important. I don't think it's imperative.
Ristmando also says that quote Amazon's reacting to a changing marketplace,
changing consumer demand that has already been the talk of
business for quite some time. Podcasting is dynamic and resilient.
Despite many predictions of podcasting as declined or death. Today
there are more podcasts because there was an ever before.

(45:13):
As long as people want and need media, this is
ears first and eye is optional, and this shows no
Saunas showing down. Podcasting is a bright feature, and podcasting
also benefits from a diversity of publishers, create creators, producers
and platforms. Still, true to know, not one actor yet
has enough influence to make or break the medium. That's
the other part too, who's super famous that makes a

(45:33):
difference to good and have to go and watch the
show now if you want to have it referred to
on television. Yeah, a video component's good, it's smart. But
for the most part, it doesn't really matter and I
don't concern myself too much about it either. It's just
I think people just need to realize it's not so

(45:55):
much about the content itself. Podcasting will do what it does,
But when it comes to the creator aspect, the creators
that are out there, whether it's you know, get Ready
with Me or some other kind of short form content
or long form content, the creators that are getting themselves
out there multi platforming themselves, then I think those are
the ones that care. That's more important. And that's a

(46:15):
story from a Hollywood reporter about what's going on with
the digital firebrands as they call them on Hollywood Reporter
from Dave Portnoy to Pat McAfee to Brett Cooper, contrarian
podcast voice is finding new reach over legacy media. So
when you have people that are basically influencers themselves, might

(46:36):
not call themselves that, but things are changing. So Fox
Sports one right now they're going to have their big
new kickoff college football show with Barstool Sports involved and
Dave porten right now part of the panel of that
particular show to compete against Pat McAfee, who's on ESPN
College Game Day and having its own show over on ESPN.
But now the thing is taking someone who has been

(46:59):
a podcaster in that kind of type with their own
company entrepreneur as well. For ESPN's Pat McAfee. Now you
have Fox Sports Ones Dave Portnoy, and that's going to
be quite a battle between each other. So Barstool is

(47:20):
going to be all over the place now on Fox
Sports one with their own programming and with the fact
that Fox Sports one also got rid of some of
their warning show programming that was not performing well. I
decided to go and cancel them out to make changes.
But yes, you're getting people from digital media that are

(47:40):
making their way up to the legacy media outlets because
they need help a multi platform content strategy. That's what
these big corporate mediauts are looking at. Where they're seeing
there are certain stars that have this kind of platform
to get so many people catching up with them, they
need to go and do some more with it. They

(48:02):
also made the same kind of claim of the fact
that Brett Cooper, who's over on Daily Wire Poperty YouTube creator,
ended up launching your own show after the Daily Wire
stuff that was going on over there, and now she
is a contributor at Fox News. It's just people are
looking to try to find new talent that is not
from your traditional outlets but from digital and honestly, for

(48:25):
the podcast space, it's kind of what radio used to
be used to find certain talent that came from the
audio space. But these people all have an audio and
video footprint themselves, a digital footprint, and that's what they're
all looking at right now. It's a big change, and

(48:47):
there are others trying to do the same thing they
talk about. When it comes to politics. Kars Switcher Scott
Galloway holding talks with CNN about moving their show into
the CNNA at Orbit, but then they decided to go
ahead and read negotiate and get another deal with their
current partners at Vox Media. But we're going to see
some more things like this will pop up anyway. Eventually,

(49:09):
it could happen very soon. A couple of music headlines
want to bring up before we wrap things up, and
this was something I was going to bring up a
few weeks ago, a week ago, but this is These
are a couple of stories I did not get because
Michael Harrison came on and I had the whole hour
with him, So I decided to table a couple of
articles that I was going to bring up last week

(49:30):
timblein today. K Pop Billboard also going through a big
change of their website, was very interesting to see that
they have a new report on K pop fandom in
the US, So they were looking at the fans listening,
purchasing concert habits according to a survey of US based
Billboard readers, and they spoke with and communicated with fourteen

(49:55):
hundred US based Billboard readers who were also avid K
pop fans, and in the survey findings, they say that
eighty two percent of respondents listen to K pop seven
days a week. Seventy two percent of K pop fans
listen regularly to pop music, nineteen percent are frequent listeners
of lat music and fifteen percent are regular country music listeners.
Thirty six percent of the respondents have been K pop

(50:16):
fans for five or more years, Nearly half have fall
K pop for two to five years, nineteen percent have
been fans for less than two years. When it comes
to kate pop, theres you know, a reason for all
this going on, because there's a lot of stars and
a lot of K pop acts that are coming out
that that have been around and are coming around after
the big rise of bts in twenty eighteen, twenty nineteen,

(50:39):
twenty twenty Twine and what they did before they broke up.
There are just other acts that have falled, you know,
that same path and now have become significant. So we
have right now on Netflix and animated film K pop
Deven Hunters and songs from that particular soundtrack have dominated

(50:59):
the Bebore chart Golden the Hunter Ex's song as top
two major international charts, the Global two hundred and the
Global Exclusively US charts, currently number three on the US
Focus Builbard two hundred album chart. Golden is number two
on the Hot one hundred singles chart. But there are
other acts right now that are also getting their way

(51:21):
in because of some US influence. BTS and Black Pink
have been the two stars, the two acts we've heard
a lot of from when it comes to K pop,
and there's been others have been twice in new genes,
you know, also coming in.

Speaker 1 (51:35):
Now.

Speaker 2 (51:35):
We have a group called Kat's Eye, and I actually
liked the group. I mean, they're all good looking women
and they all sing really one you know, choreograph is
pretty good stuff. So they put out a EP. I
like their music, so I am one of those K
pop fans as well. I will admit Black Pink when
they all kind of broke off of their own singles projects,
I like what Least was doing, what Genny was doing.
Obviously Rose was the big standout of that group so far.

(51:58):
And then they all came back and now they have
another more music are putting together as Black Paint once again.
But KATSI quite a bit of inference. It's a partnership
through Universal Music Groups Geffen Records, and there's now another
morth American joint venture with Cacao and Essam Entertainments to
launch the boy band Deer Alice. And I've heard a

(52:20):
little bit of that coming across the board. But there's
a lot going on with that growing interest in K
pop and groups more from K pop's artists development methods
and by the way, Katsi, you know, there's different artists
that are not the silly of Asian backgrounds. You have
also Spanish and Indian backgrounds, so it's more of a

(52:41):
multicultural group like I would almost call it like the
Spice Girls of K pop. But you know, it's an
interesting thing to see right there. Now, one final story
to bring up tonight, and I was surprised I actually
heard about this today and I was one of the
few times I wanted to go see the doctor regular
check up, and I turned on the radio in the
morning because if I'm gonna put the radio on FM

(53:02):
AM radio, I'll put it on during the morning when
I will know there's at least some talent on talking
and hopefully I'm not catching commercials. But the problem is,
I'm always catching commercials on these on these particular shows.
Kind of a problem for these radio stations. Okay, you
want to at least get the listening in the morning
show and maybe catch something you want to catch. Well,
I mean, I was listening to the Ricky Spelling Morning
show on Hot one five and I heard this one story.

(53:25):
Hearing a news update. The be Easy Hip Hop Awards
and the Soul Trie Music Awards that have been run
by m b ET you know for the last last
couple of decades right now have been suspended indefinitely. So
Rolling Stone reporting that those shows are in limbo. The
CEO BT says these two Slavey awards ceremonies will not

(53:46):
reach over the fasieable future. The code is look at
that we configure it's place some changes in media and entertainment.
So be ET linear the Soul Train and Hip Hop
Award shows BS awards. They're looking right now about where
this award shows might best live in the media climate
as it continues to evolve. But they're not gone. Soul
Training Awards have been around since nineteen eighty seven. Viewers

(54:10):
concerns for the data show increased in twenty twenty four
when Beet did not have a Soultree Music Award show
last year, and the social media accounts for soultry and
have not been active since March twenty twenty four. The
BET Hip Hop Awards launched in two thousand and six
have aired annually, usually airing in October, and the Soultry
Music Awards wouldn't be around November. Around Thanksgiving. They will

(54:37):
still have several award shows that they always present, the
NAACP and Image Awards and the Sellular Awards, a Gospel
music award show. But yeah, BT Hip Hop Awards, Soul
Training Awards gone, and I don't know where they go come back.
But that's also a testiment to the music industry as well.
Like the record labels, you know, they're all more concerned
about selling library and letting their older legacy content be

(55:03):
what they're gonna care about more because don't necessarily care
about putting it out in new music. I mean, what
do they want to do? Do they want to just
let AI control everything after this? And that's the other
thing I can't believe, and I haven't even talked about it,
but like AI content being able to go ahead and
get some kind of domination on streaming, I don't listen
to AI content, doesn't make anything I want to listen

(55:25):
to at all. Anyway, that's the show for today. Thanks
for then King of Podcasts dot Com with the website.
Come back next week with the broadcasters podcast Remember the
content is king of the control of your content is
in your hands.

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