September 12, 2025 • 41 mins
In a media landscape increasingly dominated by opinion and partisan commentary, the integrity of journalism is in a state of profound crisis.
The traditional role of the media as a neutral watchdog has been compromised, as news outlets and journalists have become complicit participants in a culture war, actively engaging in smear campaigns and prioritizing agenda-driven narratives over objective reporting.
This shift has led to a fundamental loss of public trust, as the media's ethical foundation appears to have crumbled under the pressure of political and social polarization.
The problematic nature of this transformation is made painfully clear by specific examples where media professionals have abandoned basic ethical standards. Instead of offering straight news, some outlets and individuals now use sensationalized headlines and commentary designed to manipulate public emotion.
This is not a mistake but a deliberate strategy to "enrage" or "rally" certain audiences, transforming a tragic event into a political opportunity. Such actions reveal a profound lack of respect and empathy, demonstrating that for some, the pursuit of a specific narrative has become more important than the truth or human decency.
This failure of integrity highlights a broader systemic problem. While journalism has always faced ethical challenges, the modern media environment presents new dilemmas—from the rise of AI to the strategic use of social media—that have exacerbated the ethical decline.
The profession's reluctance to establish new, robust guidelines for these challenges suggests a deeper complicity in its own downfall. By failing to adapt and uphold its core principles, the media has allowed itself to become a vehicle for division and misinformation, effectively trading its credibility for a partisan voice.
The result is a broken system where a significant portion of the public no longer sees the media as a source of information, but as a part of the very problem it once claimed to expose.
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The traditional role of the media as a neutral watchdog has been compromised, as news outlets and journalists have become complicit participants in a culture war, actively engaging in smear campaigns and prioritizing agenda-driven narratives over objective reporting.
This shift has led to a fundamental loss of public trust, as the media's ethical foundation appears to have crumbled under the pressure of political and social polarization.
The problematic nature of this transformation is made painfully clear by specific examples where media professionals have abandoned basic ethical standards. Instead of offering straight news, some outlets and individuals now use sensationalized headlines and commentary designed to manipulate public emotion.
This is not a mistake but a deliberate strategy to "enrage" or "rally" certain audiences, transforming a tragic event into a political opportunity. Such actions reveal a profound lack of respect and empathy, demonstrating that for some, the pursuit of a specific narrative has become more important than the truth or human decency.
This failure of integrity highlights a broader systemic problem. While journalism has always faced ethical challenges, the modern media environment presents new dilemmas—from the rise of AI to the strategic use of social media—that have exacerbated the ethical decline.
The profession's reluctance to establish new, robust guidelines for these challenges suggests a deeper complicity in its own downfall. By failing to adapt and uphold its core principles, the media has allowed itself to become a vehicle for division and misinformation, effectively trading its credibility for a partisan voice.
The result is a broken system where a significant portion of the public no longer sees the media as a source of information, but as a part of the very problem it once claimed to expose.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-broadcasters-podcast--3684131/support.
Contact KOP for professional podcast production, imaging, and web design services at http://www.kingofpodcasts.com
Support KOP by subscribing to his YouTube channel and search for King Of Podcasts
Follow KOP on X and TikTok @kingofpodcasts (F Meta!)
Listen to KOP’s other programs, Podcasters Row… and the Wrestling is Real Wrestling Podcast and The Broadcasters Podcast.
Buy KOP a Coffee https://buymeacoffee.com/kingofpodcasts
Drop KOP a PayPal https://www.paypal.com/donate?hosted_button_id=3TAB983ZQPNVL
Drop KOP a Venmo https://account.venmo.com/u/kingofpodcasts
Drop KOP a CashApp https://cash.app/$kingofallpodcasts
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to episode four oh three of the Broadcasters podcast.
This is King of Podcasts here with you, Phil Somber.
I don't feel like throwing on an opener. I had
so many of the topics to go and bring up
on the program tonight. Just going through Howard Stearn's concent negotiations.
Could have been talking about the VMAs and how well
it did, because I really did enjoy it and the
(00:22):
ratings were so good about it. There's now talk to
Paramount wants to go ahead and merge with water Runners, Discovery, nept,
the Elson family wants to go ahead and put money
down to take up the whole media company. Sec Lunda,
Quadron will review to go ahead and look at ownership rights.
All these topics that we'll be talking about right now
off the top. But some thirty three hours ago us
(00:43):
to record tonight, we had a political assassination. And it
has been the talk of thirty two or some of
our odd hours ever since we heard the initial story
of conservative podcaster brought a radio host, founder of Turning
Point USA, Charlie Kirk being shot, and then you go
(01:06):
on X and you can see several angles of how
he got shot. One shot from a rifle carotid artery
is to impact, no chance of recovering, no chance to
survival from that shot open air three thousand people. The
(01:27):
shooter only had one target, no mass shooting, and then
the response on social media listen excess now become a
haven of free speech similar to a fault because now
you can see everything. Not only can you see everything,
but social media you can also get a full spectrum
(01:48):
of opinions and beliefs of people and how they feel
about everything, to the point that people are willing to
go ahead and feel like if you don't like what
somebody says, regardless of the kind of human being they are,
it's grounds for it's grounds for elimination and what bothers
(02:16):
me not so much of social media types that are
actually doing that kind of content, because yeah, it's on them,
but they're not smart enough to understand what they're doing.
It's pretty obvious about ninety five percent of people that
see this taking a human life. It's one thing when
it's somebody that's a murderous, lecherous, you know, common criminal
(02:42):
who has done so much that deserves an eye for
an eye, tooth for a tooth, a deserved elimination. But
someone who is looking for debate, and the idea is
that that's grounds to remove him from society, remove him from
(03:06):
the world, send him to the man upstairs, a good
Christian man, father, husband and beloved by lots of people.
But politics make a big deal about it. Now, I
(03:27):
can't make anything about what some people will get to
have as air perception of how politics are. It's it
extreme to think that because of someone's politics, they are
guilty to be executed, guilty by a penalty of death.
And so everybody talked about, oh, who could be judged
ring executioner. Well, the shooter was, and he has his
(03:51):
peers that celebrated this demise on social media. But I
don't want to talk about them. It goes much farther.
How do they get indoctrinated? Partly colleges, academia, absolutely, But
where else do people get their information from to where
(04:12):
they can be indoctrinated and they can be thought of
to be given opinions that might not be with the
full spectrum of content available at their fingertips or for
them to see. It's the media. The media has been
(04:36):
complicit for many years forty years plus. Politics of the
ownership of the corporations that have been deregulating, getting the
regulation more and more and making it where television stations,
cable networks, the advent of the twenty four hour news
(04:59):
cycle and cable network television. It started off as it
was meant to be the news and nothing but the news,
and you could have your commentary. You can have your
political commentary here and there. We had shows for that.
But when you decided to go and put it on
a news program, listen, we had Firing Line, we had
(05:22):
mclafflin Group, we had Washington Week, we had you know,
other shows out there they could do that. You have
Sunday morning shows and you can talk about that, Meet
the Press this week, and Face the Nation. Those were
all around. So if you want to have the political commentary,
did it need to be a spectator sport? Do we
need to get to the point where it just got
(05:43):
very popular just to go ahead and put out people
that we really don't care about that. We just think
about every four years or two years when they are
going to be re elected, their campaigns and how the
government is. I mean, it's obvious that people are gonna
have their opinions about thinking, well, they need more government
(06:03):
in their lives or people who want less government. That's
always been clear. But that's politics, but it's the way
the media portrays it and the fact that they do
not care about the simple tenets of journalism anymore, much
like every other medium has gone through the digital disruption.
This is the kind of stuff I used to talk
(06:24):
about for four twenty twenty where in my initial episodes
of the Broadcasters podcast, when I would call the creative
for not corporate. I tried to go into this route
of talking about the media and go after and you
know what, for a long time, I kind of just
let it go stopped. But a story like this, the
political assassination in cold blood of one Charlie Kirk, now
(06:50):
I have to go and start talking about this again
because the media needs to be called out for what's
going on. And trust me, every cable network that's on
television is complicit. The news networks with their programming also
complicit because there are people in there with their own
modus operandi, their own agenda, or they are following and
(07:13):
carrying the water of corporate media that is telling them
what to report and how to report, and how to
alienate and ostracize one side of political thinking to another,
because if you don't follow one line of thinking, then
it's not like you get ignored, which for me, I
(07:34):
would rather be ignored. Then instead, what the media does
put a big, huge spotlight on what you don't like.
Do people understand that this political assassination is a culmination
(07:56):
of a lot of things that happened from what the
mean has been portraying for years. You could say it's
an evolution of things that have changed over time. You know,
ideology that is called woke, or you have things that
are presented in a way that everything is commentary, everything
(08:21):
is editorial. There is no murkiness anymore between getting to
know what the story is and letting someone think for
themselves and letting them disseminate what the information is. Okay, networking,
cable news could give us what is imperative, what is
(08:43):
what we absolutely should know about in our world and
be informed. Newspapers, no, that the whole dynamic of newspapers, radio,
and television. That's done because of the failure of media companies,
(09:04):
traditional conventional linear media companies. You have pushed everybody to
the Internet when you could have held on to some
assemblance of being an authority and continue to report the news.
It's bad enough. You don't even cover the rest of
the world. You only cover what's in America and what
Americans might care about. So you've already isolated the rest
(09:25):
of the world. You don't even know how the rest
will operates, what their government is like, what their people,
their culture is like. No, you make it only about
America and for certain sectors of America. You create this
culture that has been commercialized, that's been created out of
something else, politically charged, politically good driven, and anybody else
(09:52):
withou outside thought is completely obsteous. And I'm not talking
about out politics. That's about anybody that comes from another country.
All this here, Listen, We're not gonna have the politics
of the friendly debate. The days of Crossfire are over.
(10:13):
When the show Crossfire went to another direction, that was
one of the shows that got people kind of interested
in going Evan's a Novak. Once those guys are gone,
you started putting other people into play. Yeah, it's everything changed.
We don't need to talk about the politicians. See, because
of something that's happening, this tragic story, the story being
(10:36):
told to Charlie Kirk Look, can we have to report
about this People that could care less about this guy,
whether he lived or died, could care less about his supporters.
And if they do care, they're just being told to
(10:57):
do the opposite. You have corrupt politicians on every channel,
sanct demonious, hypocritical, saying what they need to say in
order to say face because the media doesn't want to
cover what's really going on. They don't want to cover
what's on social media, the real story, the world, dynamic
(11:20):
of the culture. You know why, because they lost them.
They lost them younger demographics, older demographics. You have a
lot of people that now have to go into the
cesspool that is social media to find their news. Remember
x is one of the largest outlets for news consumption today.
(11:43):
And whose fault is that? That's the conventional corporate media.
You let that happen. You're complicit in this. You push
people away, and the ones you're holding on to, you're
holding on to by indoctrination, by brainwashing, because you make
people just go ahead and stay polarized to one side
(12:08):
or the other. And that's not good either. I'm not
looking for fair instructorne here, Okay, I never thought that
was necessarily either any particular media company can go ahead
and do what they want to make their money. But
why the SEC or other industies out there never regulated
(12:29):
these companies to label themselves in terms of their content,
in terms of their programming. Okay, we don't have the
idea that any news programming on any channel is just
gonna be news. There's no such a thing. Everybody has commentary.
(12:52):
The commentary doesn't have to be by somebody that's a
panelist or a commentator that's being brought on to speak
about something. It goes into the stories themselves, the scripts.
They also had the narrative in there. And where do
they learn that? From hard copy inside the edition to
current Affair Because in order to try to keep an audience,
(13:15):
they couldn't just try to keep themselves focused on the
straight and narrow and just report the news. Damn it. No,
they chose to go like a tabloid because he realized
that persuasion works inside edition. Hard copy Current Affair inside
edition is still popular today. Okay. And if you listen
(13:40):
to some of the programming on these said networks on
all the places, you see the way they talk, and
you have all these people from academia that have all
been Okay, here we go. All ivy leaguers that come
on to these shows have no touch with the real world,
no touch with the outside world of everyday people, middle
class or class whatever. They have no idea, no in
(14:03):
completely out of touch, out of tune, and they're the
ones that get gonna speak for everybody else in podcasting
at least we do have a spectrum of different thoughts,
different dependings and everything like that. But they're also been
brainwashed and have been brought in the direction because of
(14:23):
what is being brought up because they always talking about
what the media says. Do I have to talk about
what this particular program says or what this particular program
says and they have to comment on it. How many
of those political shows do you hear about that are
either on YouTube or rumble or you find audio on
Spotify or Apple podcasts, and you catch how many of
(14:46):
them are actually taking clips from all these different news programs,
all these different channels. We got to comment about this,
this person says something, clickbait, clickbake, clickbait whatever. How many
of they are actually taking comments that are being said
by people that are out there, you know, have large followings.
You know what I mean. I appreciate that, at least
on social media, there are certain people that your out
(15:07):
there'll be entertainers and just enjoy themselves. But then you
know the people that are a political you know what,
you sway away from them if you don't want to
hear from them. But then you have also people that
they are meant to be one thing in the social construct,
in the larger picture that people know them for, and
(15:27):
they decide to introduct your politics. But there was a
time where, like in Hollywood, we'd have celebrities that could
introduct your politics. Okay, fine, but we got a laugh
to them and we kind of mocked them. It was like,
all right, yeah, yeah, whatever, you're just go act, go
direct something, okay. And then you have people that started
paying them to your opinions and started believing in them
(15:52):
and started listening to their advocacy because people started thinking, oh,
we should listen to them. And why I don't know,
but journalism doesn't want to do what they're supposed to do.
Of this particular story about Charlie Kirk. Absolutely the story
(16:15):
is about his family and his background. There's an amazing
story behind him, trust me. In a couple of years
we will probably see a biopic about him, and people
will be amazed by the story of this young man
at thirty one years old, gunned down by some wicked,
evil assailant. And then maybe things might be a different
(16:35):
thought process about him because he'll be thought on a
different light because he's not been in that regular echo
chambers is out there for one side or the other
at how they feel about him. A couple of years remove,
he might get a different feel of this man and
people might look at them differently. So that story is
one thing. We don't have to go and tell that
(16:56):
story right now. It's important to go and point some
of those things out, to focus on the effect of
who this person means to the people that are close
to him and those that follow his message or work
with him, or are involved in his plight and his mission,
(17:17):
which will continue. There's no doubt about that. No in
the news right now I want to hear about, which
is the only thing I want to hear about, is okay,
tell me about finding the killer. So, out of the
thirty some odd hours we've had of coverage of this,
the only time we hear any new information is from
(17:38):
what lawenforcement tells us in Utah that we hear about that,
and a couple little things here about the killer. And
we're seeing some surveillance photos, some surveillance footie from rine
cameras and other places getting close to the suspect. They
also found the weapon. So like those kind of things,
that's the important part. But this twenty four hour cycle
(18:03):
of everyone getting involved and just okay, the outpouring of
support wonderful. Does everyone need to have a place right
now to go to outpour the support. We can have
that when we get to memorialize him at a funeral
in so many days where that can happen, But right now,
this death is still fresh in everybody's mind. So give
(18:26):
people a chance to go ahead and compartmentalize this. Let's
not talk about narratives. The news should be focusing on
helping to find the killer that did this of such
a large event. Gather the details, go find the people
that are talking about this, like more of that needs
to be happening, eyewitness accounts, if possible, focusing on the
(18:50):
parents of the students and the students themselves that are
traumatized now forever for being a part of this event.
Because if you saw what happened on X, Well, you
actually saw the actual killing in real time and you
can see it. You don't want to see that again.
(19:11):
It's gruesome, but it has been acceptable. And that's the
biggest problem of all this that the media wants to
go ahead and just glorify, I mean, glamorize this whole
thing for themselves. Because for the news networks, the cable
news networks, oh this is ratings right now. Oh, they
(19:32):
have people glued to their TV sets like it's nine
to eleven all over again, which is twenty four years
ago today as I record the same thing now with
like say, if it's COVID, you got everybody watching on
TV wall to wall. And that's what the cable networks
want to have, that constant viewership right now they have them.
(19:57):
How long can we hold on to them? The producers
and new people there are thinking about how long can
we run this story? How how long can we drag
the story along? I mean the don't want to talk
about anything else. That's the other bring the laziness where
there's other news going on. Don't get me wrong, I
understand the importance of this story, but when there's news,
(20:22):
we have an additional news report on it. But do
we need to go ahead and linger on with this out, No,
because social media is doing just a good enough job
of that right now as it is. The media doesn't
have to go and do that themselves. But think about
the years and years of indoctrination, of brainwashing, of manipulation, persuasion,
(20:45):
gas lighting that has been put out there by these
narcissists that think they're better than you, they think they
know more than you, that are either reading a teleprompter
or commenting like they think to know everything, when they're
just as bad as somebody were doing sports coverage where
somebody's supposed to come op the NBA and they don't
(21:06):
even watch the games. Poorly read, poorly educated, somewhat silver spooned,
privileged people on a lot of these channels who can't
understand everyday life, could never understand the street, could never
understand anything outside of the little bubble. It was a
(21:31):
few years ago I remember talking about what was at
University Wisconsin and the professors there talking about like ninety
five percent of journalists are inside of their own bubble.
They don't get outside of it. So the journalists themselves,
the people reporting the anchors. All those people they don't
even get outside of their own bubble. They don't know
what real life is like. They have no clue, so
(21:52):
they're lost. That's why social media is the haven that
people go to for news, because where else you're gonna go.
People might go to Google, Apple because they'll get their
news curated. And that's where the hope of these journalistic outlets,
whether it's the cable news network news or magazines newspapers,
(22:13):
hope they can get some viewers, some eyeballs to their product,
to their content. For magazines, the publishers, you're just hoping
they can continued to get that kind of viewership to
their websites until AI decides to go. THECI companies decide
to go and decide, Okay, we've already kept you guys
(22:36):
afloat for long enough. We're gonna buy your intellectual property
at pennies on the dollar. Goodbye, We'll take all this over,
thank you very much. Don't be surprised if the ten
years Billboard or Sports Illustrated or Time magazine or Newsweek
or someone of these they're gonna be run. Just think
they would normally be run, but it'll be AI running
(22:58):
it it won't be actual journalists. They'll be out of
entry people feeding the AI system that they'll write the stories.
It doesn't do me any good to go ahead and
start chastising anybody individually. It's the whole thing is corrupt.
It's a cesspool. It's sewage. The corporate media that's out there.
(23:22):
Anything that's not local news, okay, anything that's not local news,
all your cable outlets, all of them. And sure there
might be some organizations that might do a little more
of trying to go and play to both sides, but
they're not that big enough to shake the apple cart. Okay, Look,
(23:49):
there might be News Nation that tries to give a
couple different sides of opinion or newsbacks, and I talked
to Chris Ruddy, right some of those. There might be
some other outlets out there that, you know, they at
least try to go a little bit more into moderating
and trying to be a little more objective in their commentary.
(24:09):
But that doesn't mean that the commentary doesn't even necessary.
That's the other part that I want either. We don't
need this rotating cast of characters coming on to tell
us stuff that we just want to hear. About ourselves
and let us figure it out. Why can't we just
do that? It's just not allowed. And this is why
(24:30):
the media continused their erode, This is why the integrity
of media continues to go falling apart, And this is
why more students are not going in to be journalists
who wants to be part of that psychological mind twist
right there, from the people you have to be to
work for to the people you're trying to indoctrinate and
trying to warp their minds and warp their opinions so
(24:51):
they don't know what's right from wrong because the media,
at the end of the day, they're complicit on the
kind of eight full, divisive, scorching rhetoric that's out there.
First of all, you let these politicians get to go
and spew their shit on television on a regular basis.
(25:13):
We don't need to hear from them about that stuff.
We want to want to find out. Tell us when
you got a bill ready to sign. Okay, tell us
about the bills. Tell us how you're trying to fix
this country instead of pointing fingers at other people. Why
aren't you doing something? You're getting paid hundreds of thousands
of dollars plus whatever you're making on the side from
kickbacks or whatever the shit. Why don't we hear from
(25:34):
the people about what you're actually doing, progressing along, what
you are doing with people's money, right, the American people's money.
Why don't we find out what that's going on. Wouldn't
that be smart? Oh, it just doesn't make money, well
it used to. And whose fault is it for you
(25:56):
to lose that audience that would actually have cared because
people don't have trust in the media anymore at all.
Trust in the media is a punchline. Do you understand that?
And I was going into media some thirty years ago,
thirty two years ago. I'm ashamed of the institution now ashamed.
(26:24):
It's an embarrassment. And to think I used to spend
hours and hours watching CNN or Fox News or MSNBC
or BBC and catching political commentary on talk radio whoever
was Rush Limbaugh, Randy Road, Sean Hannity, Tom likes Pill,
(26:47):
Henry ed Schultz. I wish I didn't listen to any
of that stuff. And I said, politics, it's just a
soap opera. It's not even good. The people don't even
look that good in it. Either. Okay, also the fall
of Hollywood. Hollywood's so concerned about politics in the first place,
(27:12):
why aren't you doing some films that people care about.
Quit rehashing, recycling shit. We're getting more descriptive programming now
getting off of streaming services. They've already been taking it
off on network TV and off of cable TV. So
we can't even do make believe stories. Give ourselves a
suspension of this belief. Make some movies where I have
(27:33):
suspension of this belief when things are tough. Think about this.
So this weekend, you know, I'm gonna go see an
anime movie that's gonna get my mind of all this shit.
And football at least I got that. But other than that,
I can't think of one TV show I'll watch right
(27:54):
now that I haven't already watched. Okay, I can watch
a lot of older programming that was really good and great,
But how much us out there that's good? You got
lower budgets, less time, less content out there of good programming,
But there's a lot of content out there that's just
(28:14):
not good. And to filter through it. Who wants that? Either?
It is kind of tough to say, Hey, you would
get a freedom to have whatever you want. You can
watch whatever you want. Yeah, but everything is so microsize now,
there's no such thing as something that is like a
large viewing experience. It's very hard to find that. And
(28:42):
the only things we can actually really rally around that
that will enjoy is live sports and you know some
of this stuff. I wish we could talk more about
that until the MTV Awards, the vamas. That was fun
to watch on social media and go on and catch live.
I enjoyed that. What a good moment On Sunday, CBS
got a good audience. I loved it. It was great, And
(29:05):
then we got this kind of stuff going on. This
headline was unnecessary. This should not be a story. Hey
for the news media, let's just say the quiet part
out loud. You're happy this happened. You're enjoying the viewership.
You're enjoying that your averages are getting looked at for
(29:27):
a change. This is what you want. You feed off
of this because this creates grief, anger, resentment. Oh, this
is like the five senses for you people, these large
media companies. You have no shame, your soulless, you're black,
(29:51):
you're cold, you're heartless, black hearted, you don't care about people.
You don't care about anybody, your bottom line, your share.
I don't like to talk about you. The news media.
I don't like to talk about it anymore. Notice I've
stopped talking about it. I try to avoid it. Waste
of my breath. You don't matter to me anymore. So,
(30:16):
now that I got that off my chest, one other
song story I want to get to before we get
into the stories that I had planned to go and
talk about this week. Todd Cochrane, previously the founder of
The Geek New Central that one of the first podcasts
out there, one of the earliest to secure advertising and podcasting.
The founder of Blueberry with No Ease and Raw Voice
(30:39):
which will range your podcast platform that he created podcast
host and analytics platform. Blueberry is sill one of the
most biggest independent companies, working with more than one hundred
and fifty thousand podcasters by of the age of sixty one.
(31:00):
One of the early adopters of podcasting and saw a
potential of on demand audio. Transitioning from a quarter century
career in the US Navy into civilian life a retired
senior Chief Petty officer, he used this Navy take background
to relaunch to launch Raw Voice in two thousand and five,
focused on podcasts advertising credit on striking the first podcast
ad deal with GoDaddy, and quickly moved to the bigger
(31:22):
things statistics in hosting in two thousand and six with
the launch of Blueberry Podcasting and in two thousand and
the two decades since, there's done a lot of work.
Had the new media show he was doing with Todd
with Rob Greenlee for many years and very important, very
important pioneer passing away godspeed Todd Cochrane from Blueberry News
(31:45):
and Raw Voice. I mentioned the VMAs which I thought
they turned out really well. I enjoyed the show. Some
people might have thought of it was a little bit boring,
but for CBS, I thought all the Clogate did masterful.
When it came to hosting the legendary performances with Mariah
Carey and Lady Gaga. Good stuff are on a grande,
(32:08):
winning a lot of awards, CBS getting another million and
a half viewers to go and watch the telecast five
point five million viewers, awesome. And there were a lot
of stars that are like in the here and now
that have gotten very popular. So Britta Carpenter with a
good performance. Somber Cat's Eye Alex Warning was pretty cool.
(32:39):
Like I listen to all these songs and it was
all good. It's like, okay. I enjoyed it. Also was
going up against quite a bit of things when it
came to Southern night football also going on at the
same time, but I enjoyed it. It was good, good show
quite a bit altogether. Bilber put a pretty good storry
(33:00):
about the VMA's being in a pretty good place with
all these pop stars, both with all the legacy medalies,
because there were the other acts coming out to go
and perform. Buster Rhymes also performed. He was pretty good.
Like the legend acts, they did very well. No rush
to them, they feel like that much anyway. The question
(33:22):
they were asking about is the VMA's who they put
in the show on for the first place, the kids
who'd been in the life blood of the channels audience for
over forty years now, or the millennials who actually remember
when music videos and MTV still moved the culture. They
want to say, that's a question who's answer to the
VMA's annually attempts to split the difference between. So there
(33:45):
was a talk about the artists that were there on
Sunday night, basically full effects superstars who had already made
their share of vm A history rising him makers who's
seen points to potentially do so in the future and
could easily lose track with them. All the stage and
screen time going to the legacy artists, all of the
particular urgency to their performances and stack within the first
two hours of the broadcast. Oh yeah, Ricky Martin also
(34:06):
getting awards, getting a Latin Icon Award. That's part of
all this. And listen, they all perform really well. What
I want to find out the performance of the VMAs
is when we get to the big boards charts this
week after the week ends up. We'll see what Spotify
shows us right away about how much of a bump
(34:26):
any of the artists got from their performances on the VMAs.
Because in Britain they had the Britpop Awards, it gets
a bump. If an artist plays at Glastonbury, they get
a bump, things like that. When it comes for American artists,
you know, it's a super Bowl usually and maybe the
Grammys gets a little bit of a bump. But the VMAs,
(34:47):
I want to see if they do give a bump
given where it was on, because if people are not
watching necessarily on TV, loads of down loads of streaming
across social media, because you saw clips all over the place,
just saying Tate McCrae incredible in the dance up spread
(35:07):
of carbon A great performance, like I said, Sawmr Conan
Gray like, I wasn't disappointed by anybody. Caught the whole show,
and I was pretty young blood doing Ozzy Osborne tributes.
That was great stuff with Aerosmith going out there. Loved it,
really really good stuff across the board. I thought they
did a pretty good job. I enjoyed it. I don't
(35:32):
care about what Andy Cohen did in some very weak
prank to say Howard Stern is not gonna be at
serious any longer that he's being replaced before its contracts up.
Such a weak idea, and they're saying it's Howard's idea whatever.
I've seen that prank done better by other radio stations,
example the Love Doctors WZZR back in the nineties. And
(35:56):
the thing was it was such a bad prank, but
it was so good because the commentary of the callers
made it so funny. And the other thing was that
when they did the change of the supposed format, that
that you could hear the host of the program laughing
the asses of the background and hearing everything being done,
that they could hear that it was a full joke,
(36:18):
but it was April Fool's break and it was really
well done, which, by the way, yeah, Howard, April Fools,
that's what was supposed to be. Was some poor idea.
Even you should know better than that. Howard Sharre did
Anoledge on Monday, finally returning from a long hiatus, that
he's still trying to hammer out of a deal with
renew his contract with Serious six m. Not clear how
(36:43):
exactly how many Stern I mean listend Stern has these days,
but last deal is twenty twenty one hundred many dollars
a year, so he really didn't see too much of it.
Still says he has a great relationship with Sirius whatever,
but no contract's been signed yet, and they thought doing
something here to show he was unceremoniously being shown the
(37:04):
exit didn't work. It was a weak effort at best.
I did mention that the SEC is looking to go
ahead and look at ownership rules once again, and their
September open Meeting Quadrenual Review, the Quadrennial Review the twenty
twenty two Quadrennial Review of media ownership rules. So Brendan Carr,
(37:29):
the SEC chairman, says they're looking comments on the local
radio ownership rule, loning the total number of radio stations
that maybe commonly owned a local market, the local television
rule also limiting a single entity from more than two
television stations in the same market, and the double network
rule preventing a merger between or among the big four
broadcast networks. So that is now in play. The September
(37:49):
Open Meeting will be on September thirtieth, so in a
couple of weeks we will keep an eye on that
and keep you posted here on the Broadcasters Podcast. An
interesting story here from TikTok and their music service for
artists to be able to stream their content and put
their content somewhere. Sound On now reaching over one million artists.
(38:13):
It's not expanding into Germany, so it has not made
it into us yet, but it's made into other markets. Currently,
sound On has one point one five eight million partners
and these artists have been access to services to twenty
twenty two. So Germany rollout marks distribution and services platform's
(38:34):
latest expansion. Following the initial launch to the UK, US, Brazil,
Indonesia and Australia, the launch of Germany allows local artists
to distribute their songs across major streaming platforms like Spotify,
Apple Music, Amazon Music, YouTube Music, SoundCloud, Deezer Prador, Deezer
Pandora and more. And the artists can also upload their
(38:56):
music directly to TikTok. And they've already had a couple
of successful stories with some of the stars you've worked
with on sound On. There's the Austrian DJ Eli Oaks,
having accumulated three quarters of a million TikTok followers, his
track Borderlinery reaching number seventeen on the German charts after
going viral. South African German artists Whizz the MC, who
(39:19):
did the song bes and Honey, which made it number
three in the Germany and UK, a remixed with artist Tyler,
generated over five hundred million streams on Spotify, and Whiz
the MC now has more than twenty nine million a
monthly listeners on Spotify. They're prominent artists if you have
not listened to them outside of the US. Just saying
(39:40):
it's a big deal. And finally, there are early talks
right now that the just merged Paramount Skydass is looking
to explore a bid to acquire Warner Brothers Discovery. So
the chairman of confunder Oragle, Larry Elson, one of the
richest people in the world, was be able to do
the eight point four billion dollar deal to get Paramount Global.
(40:03):
Transaction closed in August, and now they're looking at Warner
Brothers next. The focus that have been on Warner Brothers
and the studios in the process of bringing the copany for
the globals the company's global cable networks linear television, but
the deal being explored right now could be for the
entire company, So take it at that, keep it on
on that as well. So anyway, we'll leave it there,
(40:28):
And I appreciate all of you for listening to me
on the early onset of this program. I hope I
don't have to talk like this again, anything politically or
anything about bashing the media, because I don't want to
do this anymore. I want to get back to talk
about content that's more important, and the media that's more
important to me is entertainment, music, radio, television. I want
(40:49):
to get back to that because that's my love news media.
I lost that interest long time ago. It's just I
look at it with cynicism and regret and disappointment, great disappointment.
Come back next week from the Broadcasters Podcast. Hopefully I'll
(41:09):
be in a much better mood. Rest in peace, Trollie Kirk,
and remember the content as king, and the control of
your content is in your hands.
Welcome to episode four oh three of the Broadcasters podcast.
This is King of Podcasts here with you, Phil Somber.
I don't feel like throwing on an opener. I had
so many of the topics to go and bring up
on the program tonight. Just going through Howard Stearn's concent negotiations.
Could have been talking about the VMAs and how well
it did, because I really did enjoy it and the
(00:22):
ratings were so good about it. There's now talk to
Paramount wants to go ahead and merge with water Runners, Discovery, nept,
the Elson family wants to go ahead and put money
down to take up the whole media company. Sec Lunda,
Quadron will review to go ahead and look at ownership rights.
All these topics that we'll be talking about right now
off the top. But some thirty three hours ago us
(00:43):
to record tonight, we had a political assassination. And it
has been the talk of thirty two or some of
our odd hours ever since we heard the initial story
of conservative podcaster brought a radio host, founder of Turning
Point USA, Charlie Kirk being shot, and then you go
(01:06):
on X and you can see several angles of how
he got shot. One shot from a rifle carotid artery
is to impact, no chance of recovering, no chance to
survival from that shot open air three thousand people. The
(01:27):
shooter only had one target, no mass shooting, and then
the response on social media listen excess now become a
haven of free speech similar to a fault because now
you can see everything. Not only can you see everything,
but social media you can also get a full spectrum
(01:48):
of opinions and beliefs of people and how they feel
about everything, to the point that people are willing to
go ahead and feel like if you don't like what
somebody says, regardless of the kind of human being they are,
it's grounds for it's grounds for elimination and what bothers
(02:16):
me not so much of social media types that are
actually doing that kind of content, because yeah, it's on them,
but they're not smart enough to understand what they're doing.
It's pretty obvious about ninety five percent of people that
see this taking a human life. It's one thing when
it's somebody that's a murderous, lecherous, you know, common criminal
(02:42):
who has done so much that deserves an eye for
an eye, tooth for a tooth, a deserved elimination. But
someone who is looking for debate, and the idea is
that that's grounds to remove him from society, remove him from
(03:06):
the world, send him to the man upstairs, a good
Christian man, father, husband and beloved by lots of people.
But politics make a big deal about it. Now, I
(03:27):
can't make anything about what some people will get to
have as air perception of how politics are. It's it
extreme to think that because of someone's politics, they are
guilty to be executed, guilty by a penalty of death.
And so everybody talked about, oh, who could be judged
ring executioner. Well, the shooter was, and he has his
(03:51):
peers that celebrated this demise on social media. But I
don't want to talk about them. It goes much farther.
How do they get indoctrinated? Partly colleges, academia, absolutely, But
where else do people get their information from to where
(04:12):
they can be indoctrinated and they can be thought of
to be given opinions that might not be with the
full spectrum of content available at their fingertips or for
them to see. It's the media. The media has been
(04:36):
complicit for many years forty years plus. Politics of the
ownership of the corporations that have been deregulating, getting the
regulation more and more and making it where television stations,
cable networks, the advent of the twenty four hour news
(04:59):
cycle and cable network television. It started off as it
was meant to be the news and nothing but the news,
and you could have your commentary. You can have your
political commentary here and there. We had shows for that.
But when you decided to go and put it on
a news program, listen, we had Firing Line, we had
(05:22):
mclafflin Group, we had Washington Week, we had you know,
other shows out there they could do that. You have
Sunday morning shows and you can talk about that, Meet
the Press this week, and Face the Nation. Those were
all around. So if you want to have the political commentary,
did it need to be a spectator sport? Do we
need to get to the point where it just got
(05:43):
very popular just to go ahead and put out people
that we really don't care about that. We just think
about every four years or two years when they are
going to be re elected, their campaigns and how the
government is. I mean, it's obvious that people are gonna
have their opinions about thinking, well, they need more government
(06:03):
in their lives or people who want less government. That's
always been clear. But that's politics, but it's the way
the media portrays it and the fact that they do
not care about the simple tenets of journalism anymore, much
like every other medium has gone through the digital disruption.
This is the kind of stuff I used to talk
(06:24):
about for four twenty twenty where in my initial episodes
of the Broadcasters podcast, when I would call the creative
for not corporate. I tried to go into this route
of talking about the media and go after and you
know what, for a long time, I kind of just
let it go stopped. But a story like this, the
political assassination in cold blood of one Charlie Kirk, now
(06:50):
I have to go and start talking about this again
because the media needs to be called out for what's
going on. And trust me, every cable network that's on
television is complicit. The news networks with their programming also
complicit because there are people in there with their own
modus operandi, their own agenda, or they are following and
(07:13):
carrying the water of corporate media that is telling them
what to report and how to report, and how to
alienate and ostracize one side of political thinking to another,
because if you don't follow one line of thinking, then
it's not like you get ignored, which for me, I
(07:34):
would rather be ignored. Then instead, what the media does
put a big, huge spotlight on what you don't like.
Do people understand that this political assassination is a culmination
(07:56):
of a lot of things that happened from what the
mean has been portraying for years. You could say it's
an evolution of things that have changed over time. You know,
ideology that is called woke, or you have things that
are presented in a way that everything is commentary, everything
(08:21):
is editorial. There is no murkiness anymore between getting to
know what the story is and letting someone think for
themselves and letting them disseminate what the information is. Okay, networking,
cable news could give us what is imperative, what is
(08:43):
what we absolutely should know about in our world and
be informed. Newspapers, no, that the whole dynamic of newspapers, radio,
and television. That's done because of the failure of media companies,
(09:04):
traditional conventional linear media companies. You have pushed everybody to
the Internet when you could have held on to some
assemblance of being an authority and continue to report the news.
It's bad enough. You don't even cover the rest of
the world. You only cover what's in America and what
Americans might care about. So you've already isolated the rest
(09:25):
of the world. You don't even know how the rest
will operates, what their government is like, what their people,
their culture is like. No, you make it only about
America and for certain sectors of America. You create this
culture that has been commercialized, that's been created out of
something else, politically charged, politically good driven, and anybody else
(09:52):
withou outside thought is completely obsteous. And I'm not talking
about out politics. That's about anybody that comes from another country.
All this here, Listen, We're not gonna have the politics
of the friendly debate. The days of Crossfire are over.
(10:13):
When the show Crossfire went to another direction, that was
one of the shows that got people kind of interested
in going Evan's a Novak. Once those guys are gone,
you started putting other people into play. Yeah, it's everything changed.
We don't need to talk about the politicians. See, because
of something that's happening, this tragic story, the story being
(10:36):
told to Charlie Kirk Look, can we have to report
about this People that could care less about this guy,
whether he lived or died, could care less about his supporters.
And if they do care, they're just being told to
(10:57):
do the opposite. You have corrupt politicians on every channel,
sanct demonious, hypocritical, saying what they need to say in
order to say face because the media doesn't want to
cover what's really going on. They don't want to cover
what's on social media, the real story, the world, dynamic
(11:20):
of the culture. You know why, because they lost them.
They lost them younger demographics, older demographics. You have a
lot of people that now have to go into the
cesspool that is social media to find their news. Remember
x is one of the largest outlets for news consumption today.
(11:43):
And whose fault is that? That's the conventional corporate media.
You let that happen. You're complicit in this. You push
people away, and the ones you're holding on to, you're
holding on to by indoctrination, by brainwashing, because you make
people just go ahead and stay polarized to one side
(12:08):
or the other. And that's not good either. I'm not
looking for fair instructorne here, Okay, I never thought that
was necessarily either any particular media company can go ahead
and do what they want to make their money. But
why the SEC or other industies out there never regulated
(12:29):
these companies to label themselves in terms of their content,
in terms of their programming. Okay, we don't have the
idea that any news programming on any channel is just
gonna be news. There's no such a thing. Everybody has commentary.
(12:52):
The commentary doesn't have to be by somebody that's a
panelist or a commentator that's being brought on to speak
about something. It goes into the stories themselves, the scripts.
They also had the narrative in there. And where do
they learn that? From hard copy inside the edition to
current Affair Because in order to try to keep an audience,
(13:15):
they couldn't just try to keep themselves focused on the
straight and narrow and just report the news. Damn it. No,
they chose to go like a tabloid because he realized
that persuasion works inside edition. Hard copy Current Affair inside
edition is still popular today. Okay. And if you listen
(13:40):
to some of the programming on these said networks on
all the places, you see the way they talk, and
you have all these people from academia that have all
been Okay, here we go. All ivy leaguers that come
on to these shows have no touch with the real world,
no touch with the outside world of everyday people, middle
class or class whatever. They have no idea, no in
(14:03):
completely out of touch, out of tune, and they're the
ones that get gonna speak for everybody else in podcasting
at least we do have a spectrum of different thoughts,
different dependings and everything like that. But they're also been
brainwashed and have been brought in the direction because of
(14:23):
what is being brought up because they always talking about
what the media says. Do I have to talk about
what this particular program says or what this particular program
says and they have to comment on it. How many
of those political shows do you hear about that are
either on YouTube or rumble or you find audio on
Spotify or Apple podcasts, and you catch how many of
(14:46):
them are actually taking clips from all these different news programs,
all these different channels. We got to comment about this,
this person says something, clickbait, clickbake, clickbait whatever. How many
of they are actually taking comments that are being said
by people that are out there, you know, have large followings.
You know what I mean. I appreciate that, at least
on social media, there are certain people that your out
(15:07):
there'll be entertainers and just enjoy themselves. But then you
know the people that are a political you know what,
you sway away from them if you don't want to
hear from them. But then you have also people that
they are meant to be one thing in the social construct,
in the larger picture that people know them for, and
(15:27):
they decide to introduct your politics. But there was a
time where, like in Hollywood, we'd have celebrities that could
introduct your politics. Okay, fine, but we got a laugh
to them and we kind of mocked them. It was like,
all right, yeah, yeah, whatever, you're just go act, go
direct something, okay. And then you have people that started
paying them to your opinions and started believing in them
(15:52):
and started listening to their advocacy because people started thinking, oh,
we should listen to them. And why I don't know,
but journalism doesn't want to do what they're supposed to do.
Of this particular story about Charlie Kirk. Absolutely the story
(16:15):
is about his family and his background. There's an amazing
story behind him, trust me. In a couple of years
we will probably see a biopic about him, and people
will be amazed by the story of this young man
at thirty one years old, gunned down by some wicked,
evil assailant. And then maybe things might be a different
(16:35):
thought process about him because he'll be thought on a
different light because he's not been in that regular echo
chambers is out there for one side or the other
at how they feel about him. A couple of years remove,
he might get a different feel of this man and
people might look at them differently. So that story is
one thing. We don't have to go and tell that
(16:56):
story right now. It's important to go and point some
of those things out, to focus on the effect of
who this person means to the people that are close
to him and those that follow his message or work
with him, or are involved in his plight and his mission,
(17:17):
which will continue. There's no doubt about that. No in
the news right now I want to hear about, which
is the only thing I want to hear about, is okay,
tell me about finding the killer. So, out of the
thirty some odd hours we've had of coverage of this,
the only time we hear any new information is from
(17:38):
what lawenforcement tells us in Utah that we hear about that,
and a couple little things here about the killer. And
we're seeing some surveillance photos, some surveillance footie from rine
cameras and other places getting close to the suspect. They
also found the weapon. So like those kind of things,
that's the important part. But this twenty four hour cycle
(18:03):
of everyone getting involved and just okay, the outpouring of
support wonderful. Does everyone need to have a place right
now to go to outpour the support. We can have
that when we get to memorialize him at a funeral
in so many days where that can happen, But right now,
this death is still fresh in everybody's mind. So give
(18:26):
people a chance to go ahead and compartmentalize this. Let's
not talk about narratives. The news should be focusing on
helping to find the killer that did this of such
a large event. Gather the details, go find the people
that are talking about this, like more of that needs
to be happening, eyewitness accounts, if possible, focusing on the
(18:50):
parents of the students and the students themselves that are
traumatized now forever for being a part of this event.
Because if you saw what happened on X, Well, you
actually saw the actual killing in real time and you
can see it. You don't want to see that again.
(19:11):
It's gruesome, but it has been acceptable. And that's the
biggest problem of all this that the media wants to
go ahead and just glorify, I mean, glamorize this whole
thing for themselves. Because for the news networks, the cable
news networks, oh this is ratings right now. Oh, they
(19:32):
have people glued to their TV sets like it's nine
to eleven all over again, which is twenty four years
ago today as I record the same thing now with
like say, if it's COVID, you got everybody watching on
TV wall to wall. And that's what the cable networks
want to have, that constant viewership right now they have them.
(19:57):
How long can we hold on to them? The producers
and new people there are thinking about how long can
we run this story? How how long can we drag
the story along? I mean the don't want to talk
about anything else. That's the other bring the laziness where
there's other news going on. Don't get me wrong, I
understand the importance of this story, but when there's news,
(20:22):
we have an additional news report on it. But do
we need to go ahead and linger on with this out, No,
because social media is doing just a good enough job
of that right now as it is. The media doesn't
have to go and do that themselves. But think about
the years and years of indoctrination, of brainwashing, of manipulation, persuasion,
(20:45):
gas lighting that has been put out there by these
narcissists that think they're better than you, they think they
know more than you, that are either reading a teleprompter
or commenting like they think to know everything, when they're
just as bad as somebody were doing sports coverage where
somebody's supposed to come op the NBA and they don't
(21:06):
even watch the games. Poorly read, poorly educated, somewhat silver spooned,
privileged people on a lot of these channels who can't
understand everyday life, could never understand the street, could never
understand anything outside of the little bubble. It was a
(21:31):
few years ago I remember talking about what was at
University Wisconsin and the professors there talking about like ninety
five percent of journalists are inside of their own bubble.
They don't get outside of it. So the journalists themselves,
the people reporting the anchors. All those people they don't
even get outside of their own bubble. They don't know
what real life is like. They have no clue, so
(21:52):
they're lost. That's why social media is the haven that
people go to for news, because where else you're gonna go.
People might go to Google, Apple because they'll get their
news curated. And that's where the hope of these journalistic outlets,
whether it's the cable news network news or magazines newspapers,
(22:13):
hope they can get some viewers, some eyeballs to their product,
to their content. For magazines, the publishers, you're just hoping
they can continued to get that kind of viewership to
their websites until AI decides to go. THECI companies decide
to go and decide, Okay, we've already kept you guys
(22:36):
afloat for long enough. We're gonna buy your intellectual property
at pennies on the dollar. Goodbye, We'll take all this over,
thank you very much. Don't be surprised if the ten
years Billboard or Sports Illustrated or Time magazine or Newsweek
or someone of these they're gonna be run. Just think
they would normally be run, but it'll be AI running
(22:58):
it it won't be actual journalists. They'll be out of
entry people feeding the AI system that they'll write the stories.
It doesn't do me any good to go ahead and
start chastising anybody individually. It's the whole thing is corrupt.
It's a cesspool. It's sewage. The corporate media that's out there.
(23:22):
Anything that's not local news, okay, anything that's not local news,
all your cable outlets, all of them. And sure there
might be some organizations that might do a little more
of trying to go and play to both sides, but
they're not that big enough to shake the apple cart. Okay, Look,
(23:49):
there might be News Nation that tries to give a
couple different sides of opinion or newsbacks, and I talked
to Chris Ruddy, right some of those. There might be
some other outlets out there that, you know, they at
least try to go a little bit more into moderating
and trying to be a little more objective in their commentary.
(24:09):
But that doesn't mean that the commentary doesn't even necessary.
That's the other part that I want either. We don't
need this rotating cast of characters coming on to tell
us stuff that we just want to hear. About ourselves
and let us figure it out. Why can't we just
do that? It's just not allowed. And this is why
(24:30):
the media continused their erode, This is why the integrity
of media continues to go falling apart, And this is
why more students are not going in to be journalists
who wants to be part of that psychological mind twist
right there, from the people you have to be to
work for to the people you're trying to indoctrinate and
trying to warp their minds and warp their opinions so
(24:51):
they don't know what's right from wrong because the media,
at the end of the day, they're complicit on the
kind of eight full, divisive, scorching rhetoric that's out there.
First of all, you let these politicians get to go
and spew their shit on television on a regular basis.
(25:13):
We don't need to hear from them about that stuff.
We want to want to find out. Tell us when
you got a bill ready to sign. Okay, tell us
about the bills. Tell us how you're trying to fix
this country instead of pointing fingers at other people. Why
aren't you doing something? You're getting paid hundreds of thousands
of dollars plus whatever you're making on the side from
kickbacks or whatever the shit. Why don't we hear from
(25:34):
the people about what you're actually doing, progressing along, what
you are doing with people's money, right, the American people's money.
Why don't we find out what that's going on. Wouldn't
that be smart? Oh, it just doesn't make money, well
it used to. And whose fault is it for you
(25:56):
to lose that audience that would actually have cared because
people don't have trust in the media anymore at all.
Trust in the media is a punchline. Do you understand that?
And I was going into media some thirty years ago,
thirty two years ago. I'm ashamed of the institution now ashamed.
(26:24):
It's an embarrassment. And to think I used to spend
hours and hours watching CNN or Fox News or MSNBC
or BBC and catching political commentary on talk radio whoever
was Rush Limbaugh, Randy Road, Sean Hannity, Tom likes Pill,
(26:47):
Henry ed Schultz. I wish I didn't listen to any
of that stuff. And I said, politics, it's just a
soap opera. It's not even good. The people don't even
look that good in it. Either. Okay, also the fall
of Hollywood. Hollywood's so concerned about politics in the first place,
(27:12):
why aren't you doing some films that people care about.
Quit rehashing, recycling shit. We're getting more descriptive programming now
getting off of streaming services. They've already been taking it
off on network TV and off of cable TV. So
we can't even do make believe stories. Give ourselves a
suspension of this belief. Make some movies where I have
(27:33):
suspension of this belief when things are tough. Think about this.
So this weekend, you know, I'm gonna go see an
anime movie that's gonna get my mind of all this shit.
And football at least I got that. But other than that,
I can't think of one TV show I'll watch right
(27:54):
now that I haven't already watched. Okay, I can watch
a lot of older programming that was really good and great,
But how much us out there that's good? You got
lower budgets, less time, less content out there of good programming,
But there's a lot of content out there that's just
(28:14):
not good. And to filter through it. Who wants that? Either?
It is kind of tough to say, Hey, you would
get a freedom to have whatever you want. You can
watch whatever you want. Yeah, but everything is so microsize now,
there's no such thing as something that is like a
large viewing experience. It's very hard to find that. And
(28:42):
the only things we can actually really rally around that
that will enjoy is live sports and you know some
of this stuff. I wish we could talk more about
that until the MTV Awards, the vamas. That was fun
to watch on social media and go on and catch live.
I enjoyed that. What a good moment On Sunday, CBS
got a good audience. I loved it. It was great, And
(29:05):
then we got this kind of stuff going on. This
headline was unnecessary. This should not be a story. Hey
for the news media, let's just say the quiet part
out loud. You're happy this happened. You're enjoying the viewership.
You're enjoying that your averages are getting looked at for
(29:27):
a change. This is what you want. You feed off
of this because this creates grief, anger, resentment. Oh, this
is like the five senses for you people, these large
media companies. You have no shame, your soulless, you're black,
(29:51):
you're cold, you're heartless, black hearted, you don't care about people.
You don't care about anybody, your bottom line, your share.
I don't like to talk about you. The news media.
I don't like to talk about it anymore. Notice I've
stopped talking about it. I try to avoid it. Waste
of my breath. You don't matter to me anymore. So,
(30:16):
now that I got that off my chest, one other
song story I want to get to before we get
into the stories that I had planned to go and
talk about this week. Todd Cochrane, previously the founder of
The Geek New Central that one of the first podcasts
out there, one of the earliest to secure advertising and podcasting.
The founder of Blueberry with No Ease and Raw Voice
(30:39):
which will range your podcast platform that he created podcast
host and analytics platform. Blueberry is sill one of the
most biggest independent companies, working with more than one hundred
and fifty thousand podcasters by of the age of sixty one.
(31:00):
One of the early adopters of podcasting and saw a
potential of on demand audio. Transitioning from a quarter century
career in the US Navy into civilian life a retired
senior Chief Petty officer, he used this Navy take background
to relaunch to launch Raw Voice in two thousand and five,
focused on podcasts advertising credit on striking the first podcast
ad deal with GoDaddy, and quickly moved to the bigger
(31:22):
things statistics in hosting in two thousand and six with
the launch of Blueberry Podcasting and in two thousand and
the two decades since, there's done a lot of work.
Had the new media show he was doing with Todd
with Rob Greenlee for many years and very important, very
important pioneer passing away godspeed Todd Cochrane from Blueberry News
(31:45):
and Raw Voice. I mentioned the VMAs which I thought
they turned out really well. I enjoyed the show. Some
people might have thought of it was a little bit boring,
but for CBS, I thought all the Clogate did masterful.
When it came to hosting the legendary performances with Mariah
Carey and Lady Gaga. Good stuff are on a grande,
(32:08):
winning a lot of awards, CBS getting another million and
a half viewers to go and watch the telecast five
point five million viewers, awesome. And there were a lot
of stars that are like in the here and now
that have gotten very popular. So Britta Carpenter with a
good performance. Somber Cat's Eye Alex Warning was pretty cool.
(32:39):
Like I listen to all these songs and it was
all good. It's like, okay. I enjoyed it. Also was
going up against quite a bit of things when it
came to Southern night football also going on at the
same time, but I enjoyed it. It was good, good show
quite a bit altogether. Bilber put a pretty good storry
(33:00):
about the VMA's being in a pretty good place with
all these pop stars, both with all the legacy medalies,
because there were the other acts coming out to go
and perform. Buster Rhymes also performed. He was pretty good.
Like the legend acts, they did very well. No rush
to them, they feel like that much anyway. The question
(33:22):
they were asking about is the VMA's who they put
in the show on for the first place, the kids
who'd been in the life blood of the channels audience for
over forty years now, or the millennials who actually remember
when music videos and MTV still moved the culture. They
want to say, that's a question who's answer to the
VMA's annually attempts to split the difference between. So there
(33:45):
was a talk about the artists that were there on
Sunday night, basically full effects superstars who had already made
their share of vm A history rising him makers who's
seen points to potentially do so in the future and
could easily lose track with them. All the stage and
screen time going to the legacy artists, all of the
particular urgency to their performances and stack within the first
two hours of the broadcast. Oh yeah, Ricky Martin also
(34:06):
getting awards, getting a Latin Icon Award. That's part of
all this. And listen, they all perform really well. What
I want to find out the performance of the VMAs
is when we get to the big boards charts this
week after the week ends up. We'll see what Spotify
shows us right away about how much of a bump
(34:26):
any of the artists got from their performances on the VMAs.
Because in Britain they had the Britpop Awards, it gets
a bump. If an artist plays at Glastonbury, they get
a bump, things like that. When it comes for American artists,
you know, it's a super Bowl usually and maybe the
Grammys gets a little bit of a bump. But the VMAs,
(34:47):
I want to see if they do give a bump
given where it was on, because if people are not
watching necessarily on TV, loads of down loads of streaming
across social media, because you saw clips all over the place,
just saying Tate McCrae incredible in the dance up spread
(35:07):
of carbon A great performance, like I said, Sawmr Conan
Gray like, I wasn't disappointed by anybody. Caught the whole show,
and I was pretty young blood doing Ozzy Osborne tributes.
That was great stuff with Aerosmith going out there. Loved it,
really really good stuff across the board. I thought they
did a pretty good job. I enjoyed it. I don't
(35:32):
care about what Andy Cohen did in some very weak
prank to say Howard Stern is not gonna be at
serious any longer that he's being replaced before its contracts up.
Such a weak idea, and they're saying it's Howard's idea whatever.
I've seen that prank done better by other radio stations,
example the Love Doctors WZZR back in the nineties. And
(35:56):
the thing was it was such a bad prank, but
it was so good because the commentary of the callers
made it so funny. And the other thing was that
when they did the change of the supposed format, that
that you could hear the host of the program laughing
the asses of the background and hearing everything being done,
that they could hear that it was a full joke,
(36:18):
but it was April Fool's break and it was really
well done, which, by the way, yeah, Howard, April Fools,
that's what was supposed to be. Was some poor idea.
Even you should know better than that. Howard Sharre did
Anoledge on Monday, finally returning from a long hiatus, that
he's still trying to hammer out of a deal with
renew his contract with Serious six m. Not clear how
(36:43):
exactly how many Stern I mean listend Stern has these days,
but last deal is twenty twenty one hundred many dollars
a year, so he really didn't see too much of it.
Still says he has a great relationship with Sirius whatever,
but no contract's been signed yet, and they thought doing
something here to show he was unceremoniously being shown the
(37:04):
exit didn't work. It was a weak effort at best.
I did mention that the SEC is looking to go
ahead and look at ownership rules once again, and their
September open Meeting Quadrenual Review, the Quadrennial Review the twenty
twenty two Quadrennial Review of media ownership rules. So Brendan Carr,
(37:29):
the SEC chairman, says they're looking comments on the local
radio ownership rule, loning the total number of radio stations
that maybe commonly owned a local market, the local television
rule also limiting a single entity from more than two
television stations in the same market, and the double network
rule preventing a merger between or among the big four
broadcast networks. So that is now in play. The September
(37:49):
Open Meeting will be on September thirtieth, so in a
couple of weeks we will keep an eye on that
and keep you posted here on the Broadcasters Podcast. An
interesting story here from TikTok and their music service for
artists to be able to stream their content and put
their content somewhere. Sound On now reaching over one million artists.
(38:13):
It's not expanding into Germany, so it has not made
it into us yet, but it's made into other markets. Currently,
sound On has one point one five eight million partners
and these artists have been access to services to twenty
twenty two. So Germany rollout marks distribution and services platform's
(38:34):
latest expansion. Following the initial launch to the UK, US, Brazil,
Indonesia and Australia, the launch of Germany allows local artists
to distribute their songs across major streaming platforms like Spotify,
Apple Music, Amazon Music, YouTube Music, SoundCloud, Deezer Prador, Deezer
Pandora and more. And the artists can also upload their
(38:56):
music directly to TikTok. And they've already had a couple
of successful stories with some of the stars you've worked
with on sound On. There's the Austrian DJ Eli Oaks,
having accumulated three quarters of a million TikTok followers, his
track Borderlinery reaching number seventeen on the German charts after
going viral. South African German artists Whizz the MC, who
(39:19):
did the song bes and Honey, which made it number
three in the Germany and UK, a remixed with artist Tyler,
generated over five hundred million streams on Spotify, and Whiz
the MC now has more than twenty nine million a
monthly listeners on Spotify. They're prominent artists if you have
not listened to them outside of the US. Just saying
(39:40):
it's a big deal. And finally, there are early talks
right now that the just merged Paramount Skydass is looking
to explore a bid to acquire Warner Brothers Discovery. So
the chairman of confunder Oragle, Larry Elson, one of the
richest people in the world, was be able to do
the eight point four billion dollar deal to get Paramount Global.
(40:03):
Transaction closed in August, and now they're looking at Warner
Brothers next. The focus that have been on Warner Brothers
and the studios in the process of bringing the copany for
the globals the company's global cable networks linear television, but
the deal being explored right now could be for the
entire company, So take it at that, keep it on
on that as well. So anyway, we'll leave it there,
(40:28):
And I appreciate all of you for listening to me
on the early onset of this program. I hope I
don't have to talk like this again, anything politically or
anything about bashing the media, because I don't want to
do this anymore. I want to get back to talk
about content that's more important, and the media that's more
important to me is entertainment, music, radio, television. I want
(40:49):
to get back to that because that's my love news media.
I lost that interest long time ago. It's just I
look at it with cynicism and regret and disappointment, great disappointment.
Come back next week from the Broadcasters Podcast. Hopefully I'll
(41:09):
be in a much better mood. Rest in peace, Trollie Kirk,
and remember the content as king, and the control of
your content is in your hands.
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