Social Media Influencers Scared Straight by SAG-AFTRA Not to Scab (ep.287)

The ongoing strike between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and the Writers Guild of America (WGA) has caused confusion among social media influencers. These influencers, who often work alongside both organizations, find themselves in an unclear position within the entertainment industry. In response to this confusion, SAG-AFTRA has issued guidelines urging influencers to refrain from promoting films and TV series, even if they are not members of the guild. The organization encourages everyone, regardless of membership, to support the strike. Non-member influencers who continue to work with studios and streamers during the strike may face consequences such as being barred from future guild membership and potentially being blacklisted.
The guidelines set by SAG-AFTRA clarify that influencers should fulfill their existing contracts but should avoid taking up new projects. They are also discouraged from posting about struck work on social media, even as fans. However, influencers are still allowed to pursue brand-partnership jobs covered by the SAG-AFTRA Influencer Agreement and/or Influencer Waiver. This distinction aims to provide clarity amidst the confusion surrounding influencers' involvement during the strike.
The strike itself has garnered significant attention, with over 160,000 actors and performers joining in. The absence of A-list actors from movie production has created a void that executives are keen to fill. As a result, they have turned to social media influencers from platforms like TikTok to fill this gap. However, one TikTok influencer, known as @Straw_Hat_Goofy, faced controversy for crossing the picket line and expressing callous views on the strike. This behavior is considered "scab" work, referring to non-union workers who take the place of striking union members. Participating in scab work can result in a ban from joining unions. This strike presents a unique challenge for actors and creators as it is the first to occur in the age of social media.
In conclusion, social media influencers find themselves navigating a complex landscape during the SAG-AFTRA strike. While some influencers have expressed solidarity with the striking unions, others have faced backlash for initially stating they would continue to work. SAG-AFTRA's guidelines aim to provide clarity and ensure that influencers are aware of their responsibilities during this time. The strike itself presents new challenges for actors and creators, as it involves navigating social media platforms and addressing controversies surrounding scab work.

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Episode Transcript

(00:02):
The king of podcasts. Radio Networkprobably presents the broadcasters podcast here is the
king of podcasts. And for thoseof you that are looking forward to Barbie
and Opeheimer this weekend, like Iam, great movie weekend, But I'm

(00:23):
not going to talk too much aboutthat at all. The strike is still
here and as long as this isgoing on, I'm gonna stay on this.
It won't be the whole focus ofthe nice program, but I can't
help but talk about it because itcovers so much. Now, it's not
immediate effect. For consumers like youand me, Well, we're watching television,

(00:45):
you're watching movies. Everything is statusquo. All the movies are coming
out like they're supposed to be comingout. TV's in the summer slump.
It's lull right now. So anynew shows that are coming out. Cable
will have a couple of new seriesat all, streaming, we'll have some
newsies here and there. So thingsare just the way it is. Networks,
cable networks and others, they're allgonna get affected, and for others

(01:07):
they're gonna find other things to watch. Because remember, there's a bunch of
things that happened here that have tobe considered for as long as the actors
and writers stay on strike. SoComic Con is already getting affected now in
San Diego, you're already starting tohear movies rumbling that they're gonna go ahead
and be moved back during the Christmastime. They're gonna move in the next

(01:32):
year, another move. We don'tneed that for movies right now, but
we'll talk about that too. Butthe one story that comes across everything else
that I see right now is socialmedia influencers see the eyeballs in some cases
are gonna go to social media.Remember it wasn't that long ago I did

(01:57):
a report where there was a surveycame out talking about how owing younger consumers
that they were watching more TikTok thanthey wore TV. And that's a problem.
Now. I'll even say this formyself, I really don't watch munch
TV on a TV screen anyway.I don't watch it on my phone.

(02:22):
I'm not even that really caught upto even good and put it on a
tablet to watch. I'm fine watchingon a six inch screen. A lot
of content, all the YouTube videos, all the TikTok videos, everything I'm
watching from you know, watching wrestlingshows and pay per views on Peacock and

(02:43):
all the cable networks like either USATBS or TNT I do. And then
I look at what I watch onTwitter. Maybe I'll catch something on Facebook
reading it, just I have otherthings that'll occupy my mind watching. So
there's part of it that's being saidthat the quality of some of the contents

(03:07):
out there TV and movies that weget and streaming during the pandemic. We
know that once people were just gettingmore accustomed to stay at home and stay
entertained home the home video experience,they didn't have to go out go and
pick up a DVD or a VHSlike who you used to to get everything

(03:29):
at home at one shot, andnow encouraged to do it during the pandemic,
Well, that has a habit thathas not gone away. People are
really enjoying that they could just goahead and completely completely stay at home.
And I think about the fact that, Okay, I don't want to do
that. For me, I likegoing to the movies on Friday nights.

(03:52):
I'm going Friday and Saturday night thisweek. And then then when it comes
to going out, if you wantto go Gabrison did or Grass of Food
I like going out now. Ido like going to a restaurant and sitting
down because I know the food's gonnabe fresh and hot, and I gotta
have it right when it is notnecessarily take it when it's going home,

(04:15):
unless it's something that's made for takehome for takeout. But people are so
accustomed now to good and just stayhome and just take the least common denominator
of entertainment that they can on streamme because it is all my family.
Netflix is about to get cut off. We're gonna probably put on Disney Plus
Hulu package and go with that andsee if it does any better. But

(04:39):
for the most part, there arenot a lot of big movie actors that
really command, like a Tom Cruiseor Margot Robbie, or directors like a
Christopher Nolan or Steven Spielberg that reallycould command and get something out there that

(05:00):
people are going to go out oftheir way to go and watch in a
movie theater, continue to watch,maybe buy act it goes on demand,
whatever there might be. But allthat requires money, and all that requires
actors. See the other thing thathas to be considered. We're hearing all
this now, and this is notgood for Hollywood. How many actors are

(05:21):
being told are talking out there ofpeople we've seen on television for years and
they've all said on TikTok all weekendlong, they're not making any money.
They're not making enough money. Now, granted, there are those that are
going to say, well, youknow you're in Hollywood, You're supposed to
get all these certain things. Well, yeah, but you know what to

(05:44):
live and breathe and work in Hollywood, it still costs a lot of damn
money. Let's not forget how muchthe managers or the agents of a high
price actor actress gets, or howmuch it is to go and pay to
live and operate there, because theyhave to live the lifestyle. It's nothing
like these studios are giving them somekind of a stipend. You have to

(06:05):
live rich, act rich, evenif you're not, like there's a whole
it's like here in Miami, whereI'm not that far from a palm beach,
where it's statusic and cloud chasing,and even if you're not into it,
you have to be into it becausethat's what you need to show,
is you need to show presence.You're a star in Hollywood, but a
star in Hollywood doesn't mean to seebecause it used to be, because they're

(06:28):
not making the kind of money thatstars made. Not right now anyway,
because how many movie stars do yousee now that constantly get movie work,
constantly have scripts in their hands,constantly are getting and said, hey,
here's your next movie, here's yournext place. Remember all these people now,
writers, actors. They may mighthave talent representation, but they're not

(06:49):
getting that packaging you used to get. Remember that that whole deal. After
the writer's Guild got them to quashit and sunset it, we talked about
it last week. Well, nowthe writers have control and the actors unfortunately,
that packaging probably helped them a lot, because then what you did was
the packaging the talent a disease.If I want to play Devil's advocate here,

(07:12):
it did help out because you're saying, well, here's this actor,
dis director. We're gonna put themtogether and you're gonna get this great movie
for this great TV show. Sothe agencies were kind of doing something for
them, but they were not payingenough of the percentage that they were getting
off those deals to the talent.The talent keeps getting screwed over, and

(07:38):
at this time there are enough starsout there and if the if the deal
doesn't go right for Hollywood, therewon't be any stars. But now there's
an outcry another side of this that'svery concerning and disturbing. Part of it
is there are now outlets that areactually encouraging AI that Hollywood should embrace it

(08:03):
and not resist what And that's forthe actors as they are now on the
picket lines trying to go ahead andget their careers, their industry to stay
open, to get it back upagain. And the studios are being they're
being ignorant right now. They're beingstubborn. And this is the stubbornness that's
going to last a little while basedon what we're hearing from what Dominic Pattern

(08:26):
and the Deadline said last week too. The actors are not helping from this,
and the studios they don't care.They can find somebody else they're going
to help promote movies that have alreadybeen put in the can already been promoted,
already been marketed, already been putout. Okay, so they don't
have somebody on the red carpet,But we're seeing a couple of people out
there that are not part of Hollywood. Maybe a little delusional, but these

(08:52):
social media influencers are willing to goahead and take the place. But what
they don't realize, and what alot of actors are saying out there,
is, yeah, you might notbe part of the union, but you're
scabbing and scabbing in terms of youare crossing pickan eyes, you are working
with the studios struck companies because you'lltake the money anyway, but you're gonna

(09:15):
take that quick money. But thenafter this, when the actors get back
and the deals and the unions andthe writers get their agreements in order,
then those influencers are ship up shitcreek. They're out. They will not
get work if that's what they careabout, just getting the quick money.
They'll get publicity from it, becausethat's the other part. Some of the

(09:35):
people that are doing this influencing,they're getting publicity for it, and they
don't care if they're the bad person. They don't care if the villain here
in this tale. As we know, there's always publicity that can be bad
publicity, and there are certain peoplewho can thrive off of livid bad publicity,
and we'll still get the same kindof paparazzi treatment as everybody else,

(09:56):
but Hollywood needs to go through thisnow, and in the meantime there are
percy, there are repercussions for allthis, and there's nothing else that can
be said about it. So welook at what's going on here. There's
a lot going on. The nextDomino has about the drop. So how
about Broadway. Yes, Broadway islooking right now for a strike authorization vote

(10:18):
for theater workers on the pink contract. So now to reiterate what IOTSY is,
it's the International Alliance of Theatrical StageEmployees. So Broadway is looking now
to strike. That's the next partit comes out. Now. They don't

(10:45):
work with the MPTP. They workwith the Broadway League in Disney Theatrical Productions,
but their negotiations right now the unionhas stalled. So again, all
these studios that have power, andall these all the people that are able
to bring all this great talent andall this great content to life, they're
all buckling right now. They're alljust they're tying themselves down. They're gonna

(11:09):
sit in the foxhold. They're gonnajust fight along and try to wear out
their adversaries. In this case ofthe strike. So we get to this
now, contract negotiations and strike authorizationvote concerning stage hands, hair and makeup
artists, and wardroom versonnel are coveredunder a so called Pink contract. Fifteen

(11:33):
hundred workers directly covered by the agreementworking on forty five theatrical shows, twentye
productions on Broadway, seventeen on tour. So in New York Broadway can get
shut down now. Voting has alreadystarted and if the members mote the authorize
contract arguement is not reached, workersunder the Pink contract and strike as soon

(11:54):
as Friday morning. So another unionalongside the Writers Guild, the Screen Actors
Guild, they're all gonna standing onthis doesn't matter. I mean, it's
just a time where unions are allpicketing right now. I mean, well
ups is also on this too,like it's what's going on. So they

(12:15):
have to get the union to goahead and say yes to getting the strike
to move forward with strike authorization.Previous contract was July twenty nineteen up to
July twenty twenty three, but membershave been working under previous terms for as
long as the product of the productswere productive. But now that the talks
have stopped, they could go aheadand also pick up picket Science. Spokesman

(12:37):
for the Broadway League Trade Associations forProducers and Joe Anders said the League has
no comment at this time, soit's all happening. There are other unions
as well that don't get the kindof press. There's Actors Equity, the

(12:58):
Tory contract about the Broadway League.The bus and truck touring room was also
part of this deal which the ActorsEquity deals with. So when they're going
on the road to perform Broadway actsat various other locations outside of Broadway,
there's also this to good work on. So much is happening right now,

(13:20):
and this it's just another domino falling. So let's go into what is being
affected right now. Influencers are nowin play and there's some issues about this,
so it's going to talk about thatnow. There are a couple different

(13:41):
ways to look at it, solet's go and take it this first.
I'm going from what's trending dot comto talk about this. So digital creators
are putting a unique position. MadisonGoldberg writes about this and talked about now
that actors writers are speaking on socialmedia regarding their motivations to go on strike.

(14:03):
Fran Drescher, the president of sagafter, made the public announcement during
the union strike and a lot ofactors have shared their thoughts along the picket
line. Social media hasn't had adifferent response to it. So there's a
newfound social media awareness surrounded to joinstrike and raising important conversations within digital creators
and influencers. Countless content creators fromTikTok and YouTube have made their way into

(14:26):
the entertainment industry. Addison Ray QuintaBrunson are two great examples, but now
with the strike, studios grappled withfinding new ways to fill roles in an
attempt to skirt their demands. Seeah, they're gonna find some backroads. They're
gonna find some notable names to positionand create a red carpet, so they'll
still find people that are famous,but there will not be people that we

(14:50):
be related to the content they're actuallypresenting. So Sack after issue list of
frequently asked questions the influencers potentially seekingmembership, and one of the major things
was quote any non members seeking futuremembership and sack after him who performs covered
work or services for a struck companyduring the strike will not be admitted into

(15:11):
membership. They're gonna remember this,And so influencers of content creators are sharing
content about why it's important not tofall into the studios amid productions, amid
the strike, not to fall intotheir hands to do something with them to
work. Many of the pool ofnon union workers that while these opportunities are
still tempting, they will ultimately soldthe chances of probably breaking in the industry.

(15:31):
As for me, I'm a journalist. I've always been a journalist.
This program is basically I am commentarylosing commentary about the media industry in general.
And I have talked about movies thatI've talked about television many times,
but I don't necessarily give reviews onit. But I still support movies.

(15:54):
I still support television. I stillsupport media as much as I can.
I spend my heart earned dollars.Listen, I go every Friday Saturday night.
If I do, there's there areopening movies, opening night movies I
want to go see. I gosee them. I will pay for them,
and I will support in the theatersand buy concessions, and I will
go sitting there and go have agood old time. Same thing when it

(16:18):
comes to watching sports, go andget caught, you know, getting tickets
for sports sporting events or seething goingfor buying streaming services right now, I
have Amazon and Peacock, and collectivelyI also use Netflix and I also have
you know, all the others arefrom cable. Right, So a lot

(16:38):
has been talked about this, andin addition to full stop and filming projects,
SAG after m WGM members will notbe speaking to the press regarding their
projects. So influencers coming on popculture on a freelance basis are now evaluating
their own topics of the cover outsideof the guidance of traditional news. So
creators gives ut a warningful just avoidthis at all costs to prevent their actions

(17:02):
from being seen as scabbing. Now, I don't have anything that I'm doing
that I'll be regarding that, soI don't worried about it. But my
thing is is that I am talkingabout the strike because it's important. It's
this is the cusp of the digitaldisruption that I talk about on this program,
says Day one, some two hundredand eighty six episodes ago. When

(17:25):
I started this program, I talkedabout the digital disruption and what it was
doing to traditional mainstream media, andhow we don't have a crossover anymore where
we had certain things that would comein cross over into the mainstream and become
something new and different. That doesn'thappen now because there's so much control,
the regulation, so much that's beingallowed by all these big media companies.

(17:47):
Now, I don't want to goahead and take what the actors, somebody,
very established actors are doing well.They want to go after the CEOs
and say, oh, you're makingall this money. Yeah, that's true,
you're right about that. But theceo are just figureheads in comparison to
who is the real leadership is inall these companies. Sure, Bob Iger

(18:08):
talking shit saying, you know,strikers, the man's being unrealistick and disturbing,
but you know he's the he's thefront guy. Sure he's bringing integral
and certain deals that are being goingon where they might be selling off certain
properties. But still all these companieshave shareholders and other people that are controlling

(18:33):
and managing and manipulating everything in allthese companies. They're all worried about what
they had to do to play kateto other people, and the actors and
the writers. They just don't wantto worry about it. They're basically saying
to themselves, well, this isthe wrong time for this to happen.
They don't want to do worry aboutthis. They would just much prefer that

(18:56):
the actress and writers just asked fortheir pay bump like good little kids,
and be done with it and let'sjust move along with the day. But
they have to have to fight aboutAI, they have to, have had
to fight about streaming residuals. Theyhave to. So it's not to go
and attack the individual CEOs. I'mnot giving a shit about David Zaslow,

(19:17):
for Bob Iger or Ted Surrander.I don't care. It's the companies.
It's the companies that are the onesthat really need to get the attack.
It's all of them, all ofthem that make all these major decisions for
all these companies. Where we're seeinga lot of feature films and a lot
of projects are just going into theshitter. They're just not good. And
there are certain actors that don't getthe work, certain writers that don't get

(19:41):
the work, and there's not enoughquality out there. There's such a lot
of disposable content across every medium rightnow. This is radio, music,
movies, television, which is thecrux of this program or what I talk
about on a regular basis. Andwhen I see this, it's disturbing and

(20:06):
unrealistic to think that this can justcontinue. Well, there's a lot of
good people that are talented and arevery area dye and actually can act,
and they can actually do a lotof things. Listen, there's a lot
of people that come in and dosome great work in Hollywood. Then used
to be a chance where you couldhave that happen. Now. I hope
this does create a time for independentfilms, because independent films you need to

(20:30):
get a come back. And Ihope that the exhibitioners, you know,
the AMCs, the regals and centermarks of the world will take upon once
this is going on. You know, one of the things I remember with
twenty twenty and twenty twenty one isthat there were a number of independent films
I wanted to go see that.It interested me because I was saying to
myself, you know what, maybethere's a good movies out there I can

(20:52):
go and catch that will actually catchby because remember when all those movies were
going away, and we were lookingfor movies to watch. In twenty twenty,
twenty twenty one, I tho anannual box office. On those couple
of years, I was looking atthe numbers for the box office, and
remember, sure the money's way down. They're not getting two trillion dollars like
they did in twenty twenty. Well, actually that's total. That's that's what's

(21:19):
I mean, that's twenty nineteen.I'm in eleven billion dollars they got at
that time. There we go andover and over a billion tickets. Soult
that's what I'm in for twenty nineteen. Okay, when you look at the
movies that they had, sure thereare all some major movies out there,

(21:41):
but they also had some other onesthat were just across the board that were
very interesting that really stood out.Because there's gonna be independent movies that come
out and we get a chance tosee them. I'm not gonna go through
and try to start naming off moviesthat I liked that it were really good.
But if somebody's actors and actresses,if they're gonna be left off for

(22:03):
sytem they're gonna amount of time andthey can't do any union work, then
do something non union. If theycan get some independent work writers and all
of them, do it. Doit if you can, and maybe somebody
can go out there and do somecrowdfunded campaigns or something to get some things
off the ground, whatever it hasto be, because what has to happen

(22:26):
is there's gonna be some room forsome other content to come out there.
There's gonna be some chance to crossover because of the ineptnus, the ineptnas
of these Hollywood studios, for allthese big major media conglomerates, they got
to be too big, too fat, too bloated, and they have all
this is going on. They pivotedtowards streaming three years ago, and now

(22:51):
they're stuck and they're not making thekind of movie that they not making the
kind of movie that money either usedto. They're not making that kount of
money. They went the streaming theythought subscribers are going to cover advertising is
not making enough. It's still notmaking enough for them. And then they
abandoned in some part movies, cuttingdown their exclusivity windows for television. Let's

(23:14):
just put on streaming. Don't worryabout networks. We're just giving up on
them. You could have curbed someof that, but they don't want to
do that. I don't want tocare about that. And so with that,
social media influencers are gonna try totake a spot here with existing content
and see what happens. So nowa comic con. Well, let's first

(23:37):
talk about straw Had goofy. Okay, Listen, if you were on TikTok
anytime in the last weekend, sincelast weekend, let me tell you you
heard about this guy. Now.I know about straw Head Goofy because I've
seen his content before. I actuallyfollowed them for a little bit, and
honestly, when I started listening tosome of his commentary, I started realizing,

(24:00):
oh, you know what, Ididn't fallow. I just got a
lot of his videos. But Istarted realizing, Okay, this guy's a
shill, and there are certain thingshe talks about where he is just under
the thumb of the studios. AndI know why he is because look,
I see him now, as Isupposed to the movie critic that he was

(24:22):
on the movie previews programming that comesup on Regal and AMC theaters and others,
and I forget which movie he wastalking about that he was around for
but also I see him and Perry'sPicks and some others, and you know,

(24:44):
movie and O O V E.I see sometimes, you know,
I get to the movies early,and I'm sitting there with popcorn and candy
and a big, big large Pepsizero sugar, and I'm sitting there and
I'll see some people are going onand doing their thing on there, just
complete shilling or whatever. That's fine, Mariam Nuno. She's still great to

(25:07):
look at, and she's nice andshe's likable. And straw Hat Goofy was
on and I forget I think itwas it was spider Man in No Way
Home. That's right, because theyshowed him in three different characters, like
Spider Man was in the movie,right, it was around that time.
And then he's gone. But listen, he's made an ad for himself.
He's got going to do some interviewsand on. He's gotten the chance of

(25:30):
a little taste of Hollywood. Andbecause he has that, he is close
enough to the fringe to where Hollywoodstudios could say, you know what,
let's go ahead and get him.You know, we can't get our normal
people to going to do this.Let's just get one of these social media
guys to do it, and that'swhat they did. So there's two examples
of scabbing or attempted scabbing, andthey will call out for it. So

(25:52):
here is the deal with Straw hatGoofy so Juju Green and he's on TikTok.
Was a movie commentator and he dida breakdown for a Vengers end game
that got viral and then starting toget him leased his subscribers. He was
starting to get swept up as primepromotional material for Marvel Sony did the Universal

(26:17):
Pictures, invited the Red Carpet events, and interviewed on the red carpet everyone
from Zen Diet of Tom Cruise.But then what happens is Straw had played
both halves of a two part skitand he asked himself questions of how he
would manage his upcoming appearances, andthen he answered his questions, well,
could have just been another skit turnedinto the squath of the Internet against him

(26:40):
due to his callous and self servingviews on an issue that affects thousands of
workers. And he claims that heisn't a part of the union. And
let me just play the video thisguy and listen to what he says,
I'll go ahead and play it outfor you, and we'll let it go
and play out. That's fine.I'll go and play this out. You're
going out for yourselves. Here wego, and writers of Hollywood are officially

(27:06):
on strike together, which I thinkis the first time in sixty years that
this has happened. That couldn't behappier. I think this is finally a
chance for them to get better wagesand better working conditions, which, as
we know on Hollywood gets pretty weirdnow. When the sack strike was made
official yesterday, I unfortunately could notmake a video about it because I was
actually at the Oppenheimer premiere that thoseactors walked out of. Plus the time's
own difference, it's like eight hours, so I really kind of pay attition
to when I post or the videoswon't do that well. But personally,

(27:29):
being known as the movie guy inthe entertainment industry by most of you and
by TikTok, I think it's timethat we talk about how does this affect
my job and the content that's goingto be made during the strike. First
up, let's talk about this,what exactly is my job? Because the
TikTok. In my platform, I'vebeen able to quit my former job and
create my own job called the movieguy. For a long time, this
just meant that I just created contentsurrounding movies like breakdowns, reviews, top

(27:51):
ten lists. Because the platform grew, that allowed me to get other jobs
that allowed me to add host.And he's still going along and talking about
it. But still it doesn't takeaway the fact that what he did was
piss off a lot of people,and maybe that's not a good idea.
Here's more, it's very little.The reason for that he's because I'm not
an actor, nor am I awriter, which means my job does not
overlap with those that the writers andactors can't do. During the strike.

(28:12):
Oh, I did have my firstever movie role with Ruby Gilman Teenage Cracking,
but I only have one line andI'm still not a part of SAG.
It was a fun cameo. Whenit comes to the strike, I
still will be creating content based offof movie reviews, breakdowns, top ten
list, things like that. Butthe thing is that I think he's probably
already burned the bridge just by doingwhat he did, just piss people off.

(28:33):
Bad taste, look but he's takingthe money, and you know what,
he can be that bad guy andpeople will still probably follow him for
content. But if he doesn't carethat he burned the bridge with Hollywood,
he doesn't give a ship. Sohe got his chance to go out there
and be noticing. You know what, it's more for his own ego if
he wants to go and just strokeit and say, okay, well look
I'm still this guy. I'm moreimportant than everybody else, Like I'll still

(28:57):
have a room for someplace. Sohe pulled the original video try to explain
himself, but the damage is alreadydone. And there were there were members
of the union that were quick torespond, emphasizing exactly how his comments were
wrong, chastising for cashing in onthe strikes, ignoring the reason for the

(29:18):
strike, and content creators like strawHat will be the a list go tos
when any of those who just takethat money are without a doubt, strike
breakers or more commonly called scabs.And that's how it actually is, since
we got this cover to talked aboutit, and they're not wrong about it.
It's just it's a mistake made amistake, that's what happened. And

(29:44):
a lot of people talked about it. So he made a mistake, made
a big mistake, and that's goingto hurt somebody else doing the same thing.
Right. The other person in socialmedia that also got chastise and really

(30:08):
got taken a back for what shedid was there was a deleted TikTok where
influencer Andrew Gogan posted a video showingoff her look she was wearing to the
Haunted Mansion premiere at Disneyland, andshe used the cliff of the Nanny where
fran Drescher is showing off her lookto a lesson than enthusiastic Maxwell and many

(30:30):
where Quick Dacoda criticized Gogan for attendingthe career the premiere as it was considered
crossing the picket line, and alsousing the audio clips she chose for the
video, which is another thing that'slike crazy to see. But we gotta
look at this part too. I'llbring it up like this is like,
oh boy, I mean there's alot well we won't play the part,

(30:51):
but like it's just another mistake thatwas being done. But this influencer not
only went head and did the premiereI Haunted Mansion, but also took us
took a hint on Franz Drescher,what are you doing? That's just telling
you just don't care. But okay, but that's something. There's another issue

(31:14):
that was made a mistake by soanother young lady getting caught up on this
and also just screwing up the chanceof a career, and that's just not
good. So now let's talk aboutComic Con. The Actors Guild has instructed
unionized, unionized influencers to not engageany panels or cost play off struct work
from Hollywood studios. So that's goingon this weekend right now. The new

(31:40):
rules are uncharted territory for Hollywood laborsagas. To remember, influencers are still
permitted to promote brand deals and continuedto fulfilled contractual applications to throw struct film
and TV projects from Hollywood studios ifthe contract was agreed prior to the start
of the strike. But right nowI just cannot participate in conversations and commit

(32:02):
it cannot participate in Comic Con onbehalf of the promote companies. We are
striking against appearances, panels, fanmeet and greets, and any anything involving
struck work. So right now thereare certain characters that they were cosplay.
Right now for movies like Barbie BlueBeetle or The Boys right now is off
limits. But for like a videogame like the Legend Zell that tears the

(32:24):
Kingdom is permitted. So there's someclarifications have to be figured out. And
then the other thing that's been likea slap in the face of the actors
and actresses was there was a scheduleDisney premiere Disneyland premiere of Haunted Matches,
which we're talking about Andrew Gogan alongwith her, when they didn't have actress

(32:44):
or actresses like dating the video AntiftyHattish at start in the movie to appear
on the red carpet. They gottheme park performers dressed a classic Disney Villains
and Fox into Television Academy are nowabout to postpone the Primetime Emmy Awards slated
for September in the coming weeks.So that's all it's going on right now.
For all of that, it's justsad. Now. One thing we'll

(33:06):
take from the strike that came upduring Comic Con. Kevin Smith, the
director, actually talked about it.He was on stage at the Master's Universe
Revolution panel and He mentioned that hewas there for Netflix's Netlix and Mattel's Master's
Universe Revolution, and he said,the plan the panel is different than would

(33:30):
originally planned, but the actors aredoing what they need to do for their
union. Let's go it up forunions. We hope that they crushed their
overlords like Netflix. So he saidit, like, I mean, wow,
he put out there and actually talkedabout it. Let's take the real
quick clip about Kevin Smith saying it, Yeah, we hope that they crushed

(33:55):
their overlords like Netflix. There wego. So that's what he said,
and that was one thing that wasmade as a highlight from Comic Con.
But now here's the other part.We talked about certain movies and certain TV
shows that are gonna be moved around. Right now, we're hearing that yellow

(34:15):
Stone is now going to be featuredon CBS on Sunday nights in place of
what they had originally planned for television. So there's that going on. Plus
there's other things are going on.What Magna pis now has being moved up
for NBC to run. It's timeto run in the fall lineup. They're

(34:37):
gonna move it up earlier because itwas run in the springs, so they
got to bring it back in thefall because they already had the rest of
their episodes ready to go of theirfinal season. But now we have movies
coming up later this year, theycould get pished off again. Sara's what
we got. Warner Brothers a strongconsidering pushing Doom two out of November third,

(35:05):
and that's according to individuals with knowledgeof discussions Toole Variety the phones of
co production with Legendary Entertainment, andboth parties have to gree on a new
release date. A Legendary has yetto be approached by w BE about the
move they added and that releases themovie Forward has originally planned. No formal
discussions have been had, but therumors are starting off right now. Warner

(35:28):
Brothers also possessing assessing potential new datesfor The Colored Purple the remake, which
counts oprah Win Fee as a producer, and the same thing for DC Studio
sequel Aquaman and Alas Kingo, whichalready got pushed twice. They'll push it
again. And the shuffling now continuesbecause of the strikes. Warner is gonna

(35:52):
be looking ahead is the indicating thatthe Studio is not common to either guild
strike will be resolved by the middleof the fall. Right now, Color
Purple and Aquaman are slated for Decembertwentieth and December twenty fifth, respectively.
One thing for Colored Purple is thatthat's gonna be a movie that's gonna be
considered most likely for an Academy Awardnomination or an Academy Award in general for

(36:15):
various reasons. And there are othermovies that are also being rumored to be
moved. That's Hunger Games, that'sabout of Songbirds and Snakes. Columbia Pictures
is looking to take the Apple Studiosfilm Napoleon of theaters number twenty second,

(36:35):
but there are some rumors about howthat can move, so we don't know
what it can all happen from allthose now with some comments have been made
from SAG after about what's been saidby the AMPT members. You know,
instead of getting a negoshiny table ortrying to get back to doing a deal,
you're just getting hearing a lot ofcomments. We talked about what was

(36:57):
being heard about, oh bleeding allthese right is dry until they just had
to take a bad deal. SoRoss Lincoln at the RAP talks about this
and says the studios quote didn't meaningfullyengage on critical issues and called and the
studio is called the guild disingenuous.So there was a membo sent to members
sag after on Monday night. Authoritywas confirmed by the RAP and leaders said

(37:22):
that things got to the point becauseof a strike because AMPTP negotiators from day
one will not meaningfully engage in themost critical issues. They intentionally dragged their
feet and some get their repeated stonewallingand delays, but in this case,
I mean, I get why theirstudios are going to do that. It's

(37:43):
not not a surprise. AMPTP calledsag aftress work disingenuous the best in terms
of the negotiations and it continues toget mischaracterized negotiations. And the AMPTP also
that the offers described in the sackafter member were outdated. That more,

(38:05):
the proposals offered verbally to the guildof the final data and the gooties before
the strike were more current. Andthe member will include a comprehensive breakdown of
guild proposals and counter offers made bythe AMPTP. So let's going to go
through real quick. There was firstan eleven percent general wage increase first year,

(38:28):
four percent for second or third years, and five percent in the first
year. Well. There was alsosome things to deal with inflation as well,
reven is sharing on streaming services tooffset residuals losses that were flatly rejected
by the AMPTP. A proposal tomake terms for background actors the same everywhere
was rejected by AMPTP. A proposalto compensate background actors who stand in work

(38:54):
on the same d for both jobsinstead of paying them for one was rejected,
and the AMPTP agreed to provide hairand makeup specialists trained for diverse hair
types and skin tones, but onlyfor principal performers. Really, sag After
is not going to get their dealwith AMPTP right now because according to what
they're saying, the things that arevery important to them right now alone with

(39:15):
the money is rejected. No comingto any kind of an impass yet.
The AMPTP has already said we're offeringone billion dollars and wage increases, pension
and health contributions and residual increases andincludes first or their kind protections over there
three year term including expressly with respectto AI. It did not refute Sagatric's

(39:39):
description of air related proposal and specificterms. The thing is, the AI
thing is still going to be along way as apart, residuals a long
ways apart. And of course theAMPTP offering a billion dollars and wage increases,
pension to health. Yeah, that'swhat they have. Get any that's

(40:00):
like the easy part. Okay,we're at the deal of the agreement.
Let's just give them this. Wedon't give a shit about everything else.
That's what they're saying to them.But it's not that way. Can't be
that way either. So that's allthe talk on the strike. We're not
going to move into some of thesubjects. There are some things I gotta
cover in real quick, so we'regonna do that. Variety and their intelligence

(40:23):
platform actually put out an interesting slideshow about hot podcast and audio books are
attracting ears crossing opportunities in film,TV and music. Take this real quick.
Well, I was gonna get tosee some of it, but I
guess not spoken word is found hisvoice. They're saying where they're making a

(40:44):
point that the percentage of Americans spendlistening to music out of total time with
audio content as from the eighty andthat spoken word audio, which includes MFM,
radio podcasts and audio books, that'sgrown by forty five percent from twenty

(41:06):
percent of total listening hours to twentytwenty two. So when people want to
listen to something, there might bea little more conduces to listen to audio
books or podcasts before music. Butpart of the reason that that is that
how much good music is out therethat might not be disposable because the new

(41:27):
music was much more quality and justgot a better really had a better way
of promoting and marketing yourself, andto add some legs, then I think
music would still matter more, butit's not right now. No. In
the meantime, we're having other thingsthat are going on that are just making
the changes all across the board.Well, anyway, VP and Variety gave

(41:49):
me a paywall, so I can'tgo into that anymore. Quick thing about
the movies, thought, I'll makethis point. AMC theaters are gonna drop
their plan to charge more money basedon sleet location, and so they're not
gonna they're gonna keep general admission likeit was before. They're gonna go back
to that. That's a smart move, because trying to do anything else was
was really stupid anyway, So therewe go. Now this is a story

(42:15):
that really got my eye my eye, and I'm like, wow, I
forgot I need to breed dimention thishere. AI. Man, there's so
much radio stuff I wanted to bringup too. I'm gonna have time to
get done in an hour. Iguess maybe I'll just go a little bit
over. I don't know, we'llfigure it out. But here's the story
from wire dot com. They talkabout to save hisself, Hollywood must build

(42:37):
his own chat GBT use AI todo movies and TV what it did the
news of music, but not toolate to resist. That's gonna be interesting.
So they go through the whole descriptionto build up to their point.
Students perceive the generati generative AI asa tool that can use against writers.

(42:58):
Some kinds of programming can be formulaward shows sitcoms, for example. In
theory, a well constructed generative AIcan provide a first draft as such as
script, but studio executives have goneone step further imagining products like GBT chat
GBT could transfer the writing process foreverything from ward shows to feature films as

(43:20):
a potential cost savings in a wayto convert scriptwriting from copyrightable work to work
for hire. Now, this writerthat wrote this article has experienced working in
Hollywood consultant onto Silicon Valley series forHBO involvement in documentaries like The Facebook Dilemma
and The Social Dilemma and The GreatHack. As studios are smart, this

(43:40):
writer says, they will understand thattheir interests are aligned with those of writers,
directors and all creative people. CelcomValley is coming for their profit margin.
So what they're missing is Silicon Valleyplans to use AI to do to
Hollywood what it did the News ofMusic, the bait and switch tactics follow
up, which they call in shitification. Social media platforms offer benefits to users

(44:06):
until they're hooked. Then they inshitify the product to appeal to advertisers.
Once advertisers are on board, platformsand shitify their audience as well as that
of the users to extract maximum value. So that's the plan that's been using
for Facebook, YouTube, Instagram,Twitter, snapchat, and TikTok. And
now they're extending outside of social mediaas big tech always does. They bided

(44:27):
the trat with short term benefits andincreased investment. They're programming emerging in a
form of golden aging, high qualitythumb to run series. Streaming calls an
explosion in a number of the shows, but each show had fewer episodes and
writers were employed for eight to tenweeks at a time, and then streaming
undercut television's indication which have been abig source of income for writers and streaming
side of benefits have they wrote itrapidly over the past two years of studios

(44:50):
have entered a streaming market, saturatingcustomer demand and forcing all involved the cut
costs. So generative AI is thepotential kill shot. So I get the
story. Now, beat Silicon Valleyto the chase, because Silicon Valley is
they are the arbiters or the digitaldisruption. That's where Anastra came from.

(45:12):
That's where all these other places thatcame in that have disrupted music. Well
maybe not so much Spotify, butlike there are others, Apple and Pandora
and all these others. Right whenit comes to generative AI and video,
Silicon Valley only needs to hook oneconstituency, Hollywood executives. If the studios
buy in, they will be atthe mercy of the purveyors of that technology.

(45:34):
That's what happened to journalism and ithappened in music that Silicon Valley didn't
kill those industries, gained control ofthe audience instead extracted a huge percentage of
potential profits. And for studio executives, generative AI as it's an intelligence tests.
So there's four realities for the bestpath forward that studios and writers need
to acknowledge. First, generative ALIAI will eventually be a valuable to one

(45:59):
sometime for some creative romes, includingscriptwriting, but only the AI has been
built from the ground up for thattask. And then the flaws of today's
generative ais make them unsuitable for seriouswork. But they will never be good
as good at creating draft scripts evenin the most formula programming unless their training
set includes a large high library ofHollywood scripts. And Third, Silicon Valley

(46:21):
as the common enemy of studios andwriters. It's an illusion that studios can
partner with AI companies and squeeze writerswithout being harmed themselves. But Silicon Valley
is using a potential reduction and writercompensation as debating to the trap with a
target is studio profits. And fourth, no reason Hollywood can't create its own
generative AI to compete with chat GBT. Students and writers can control the intellectual

(46:44):
property to make a great AI,as trained on every script contributed by a
single studio, collection or studios wouldproduce wildly better scripts and chat GBT.
Would it produce a next to Casablanca? No, but it could produce an
excellent first draft an Emmy Warshow scriptsafeguard of business model of Hollywood for the
next generation. So purposes for it, but they just can't. But again,

(47:07):
Hollywood studios are not looking to justthey want to get as much cost
cunning as possible. They're corporations.They're gonna do that. So they can
find a way to could cost allacross the board and still put out content.
It's going to be mass produced andmass bought, and they make money
off of advertising and everything else's subscriptionsand more. Then they'll do that and

(47:27):
merchandise. They'll do that. It'sanother sort of variety how and I we'll
augment human creats with the foot production. I'll skip on that. That's okay.
Er was gonna be a couple ofze summertime our rated comedies already talked
about was various weaves we had nowthis year that our RATA comedies are coming
back. I'd watched joy Ride.I hated it. It wasn't great for

(47:52):
them to try to compare it toBridesmaids. It was a joke. It
was watchable. It was a watchablecomedy that wasn't funny. Just like about
my father at just like the Machine, just saying I'm giving these comedies to
try. The only movie that gotmy attention was No Hard Feelings. And

(48:15):
now I didn't watch The Blackening,and somebody could tell me, hey,
that was good. All right,all right, all right, I'm just
in the horror movies. That's whyI didn't watch it. So don't get
me too hard on that. Let'sgo in to music, and let's go
in the radio real quick. We'llgo and just quick hit some of these
stories. A story from okay playerdot com talked about now that rappers and

(48:37):
rap producers are selling their catalogs.So they're talking about doctor Dre Nelly future,
Many Fresh Rizza and others are sellingtheir catalogs for high prices, so
an increasing number of new songs featureof new rap songs feature interrelations and that
right now. One of the bigcompanies in the song catalog market. We

(48:59):
talked about this before. By theway, Primary Wave, Natalie natuscan nataskin
It's chief content officer for Primary Wave, says she has a whole team devoted
to speaking with are people, managers, artists about interpolating songs. Her company
owns the current tracks and they've alreadygotten some rework old tunes owned by Primary

(49:21):
Wave and the tracks by Dojakat,Young Gravy and even a LATAs smash hit
Big Energy. But that's what wegot right now. That's the other reasons
that's going on. But there's reasonswhy they're selling the catalogs. One was
COVID. Second, more buyers inthere ever before driving prices up, and

(49:45):
then for older artists for thinking abouttheir estate. And fourth after death inevita
becomes taxes. So those are themain reasons that's actually happening now as well.
So a couple more things I wantto wrap up with tonight, which
just concerned me a lot audience trendsright now. Inside Radio has a month
the analysis of the Nielsen's People PeoplePPM cross market average quarter hour data trends,

(50:10):
and at the moment they're talking abouthow classic hits now is very popular
and Newstalk is study suddenly losing listeners. So classic hits throwbacks, that's what
you got on radio. You're justgonna take the older audience and live with
it. And the replacements of whatis on newstalk right now with all the

(50:35):
layoffs and various programming being changed,with other people taking the roles of some
of the AM radio hosts, they'renot doing as well. There's there are
a lot of changes going on.Let's just say this for radio, it's
the loss of Rush Limball that alot of radio stations have not overcome.
That's just how it is. Anamazing stat from Luminate. They put on

(51:02):
a midyear report and they said inthe first six months of twenty twenty three,
there have been a twenty percent increasein new uploads. One hundred and
twelve thousand tracks are uploaded the streamingservices daily. Let me say that again.
One hundred and twelve thousand new tracksnew songs uploaded to streaming services every

(51:22):
day. That is wild. Andthat's to Spotify and Apple Music. I
don't have to go to the paywallto read the rest of that. That's
just says something a lot to meright there. Now, we talked before
about TikTok trying to help out musicartists. They have a new program that
aims to identify rising artists in themusic industry. So they're gonna trying to

(51:44):
be taste makers. Yes, let'sdo that. Let's go, let's do
this. So TikTok revealed they're signinga licensing deal with Warner Music Group a
new program called Elevate, meant tohelp musicians create a lifelong career in the
music industry beyond being on one hitwonder And there's no datail us on how
they're selecting their artists for the program, but they said they're looking at signed,

(52:07):
unsigned talent to build a roster ofartists that spanned across the gload and
many genres of music. Listen,MTV VH one, remember v each one
artists. You want to know theseall the time, right, MTV would
always have their own select artists.They wanted to make sure they promoted it
and pushed you know, there wereall the certain artists here on Saturday Night
Live that somehow would get really popularand viral. After that, we had

(52:31):
taste makers out there. We usedto have people that are radio shows used
to do it all the time,but they don't do that now. There's
a great TikTok I watched over theweekend that talked about Shaggy's it Wasn't Me
when it was a song that wasadded to the album because the record label
MC Records needed to have a single, and they headed the song. And

(52:53):
then Shaggy was feeling like he wasgoing to be under threat of losing of
the label dropping him because of youknow, previous albums not performing well.
So this is like a make orbreak moment. And then a station in
Hollolulu, Hawaii plays it Wasn't Me. Song goes viral there and then he's

(53:13):
ringing it on and then Shaggy's hearingon on tour when he performs it and
the crowds are going wild to it, singing along with the song, and
then it became a number one hit, just saying and resurrected Shaggy's career because
then he had Angel after that,and then he had everything else after that.
He was doing doing great. Nowthe program is going to run exclusive

(53:36):
performances elevate here from each artist intheir hometowns and locations that inspired their music,
and TikTok told kept TechCrunch dot comand an emailed that the consta will
be intimate for friends, fans andfamily and films as part of the original
content in series of available on TikTok, so fans around the world can watch
the performance. It's great, that'sgood, and that's the show a little

(53:58):
under an hour and that's okay.I got through everything I wanted to do
well. I'll take one more storefrom Fred Jacobs before I wrap up.
So he talks about is the nighttimethe right time? So most broadcasters have
gone up on nighttime programming years agoit became evident in sales management that most
advertisers simply aren't interested in the traditionalseven pm to midnight day part. These

(54:20):
five hours are key statistical opponent andthe component and the six am to midnight
standard read scorecard. But many programshave simply considered that they're only thirty percent
of the day in order to savemoney. So you get some out of
town voice to host a nighttime formatno engagement, no calls, no interaction,

(54:43):
show sound pedestrian and undynamic, andother stations do even less, seguating
songs, dropping repetitive production positioners IDsin between. More moralist is getting what's
going on on a radio station isan autopod during night, overnights and sometimes
the weekends, when radio puts alittle to these large expanses of the time,
why should audience react with anything morethan boredom and ambivalence. And so

(55:07):
there was a story they were talkingabout also in this article in the age
of Spotify, kind of song growon us again, and there was a
discussion about how great albums where youcan listen from side one, cut one
all the way through and hear nothingbut great songs, And Dave Mason talked
to him, talked to Fred Jaggersabout this. It's a fifty year radio

(55:27):
veteran, worked in most formats,and worked quite a while at krt K
Earth one on one in Los Angeles, and spent in the last many years
fundraising for KPBS, the San DiegoPBS station. Radio lizards of a certain
age will not be hard pressed inthe name of night jock that you enjoyed

(55:49):
listening to or even inspired him,and enjoy their musical tastes and great talent
got the chance to make their personalitiescome alive during the nighttime hours on both
AM and FM stations. True,we had a lot of that kind of
stuff, but it's just not thereanymore for whatever reason. It's a shame.
So anyway, I thought it wasa good story to bring up as
well, but again it's a lostcause. As we all know, that's

(56:13):
the show for tonight. We're gonnaleave it there. Thanks for listening in
as you always do. If youhaven't done so, make sure to go
ahead and subscribe to the show ApplePodcasts or Spotify, and also please make
sure to rate and review. Finda show on YouTube. It's also out
there for you as well. Youcan go ahead and catch all the episodes

(56:34):
at broadcasters podcast dot com, andlike I said, when you go to
Apple or Spotify, make sure torate, review it all be really great.
We'll get a get you to followthe writer's track for as long as
it he's going on. We'll seewhat confused want to happens with it.
Otherwise, enjoy Apprenheimer and Barbie likeI'm gonna do this weekend, have a

(56:55):
great time in the movies if you'regoing and until next week. Remember that
content is king and the control yourcontent is in your hands.