157: Casey Jacox | Relationships vs Profits!

Why relationship building is the fastest way to build long-lasting clients. Become an effective listener, ditch the ego, be actually interested in people and follow up with documentation, it's the way forward.

Casey Jacox is a winning Sales & Executive Leadership Coach, Author, & Podcast Host. With more than 25 years of business experience, Casey's leadership has helped his clients, co-workers, and customers understand the importance of building relationships. He's a father, a husband, an executive sales & leadership coach, a podcaster, a speaker, and a business leader who is the same person in and out of work. Over his entire career, adversity has always made him stronger.

Casey is blessed to have a positive attitude, as he still looks at life through the eyes of an optimist. Casey spent nearly 20 years at Kforce, where he was the number one sales rep nationwide for ten years in a row before moving into the President of Client Strategy and partnerships. In that role, Casey played a crucial role in driving a sales transformation (internally) and provided executive-level support for large customers. In March of 2019, Casey left Kforce as the firm's all-time leading salesperson in the nearly 60-year company history to begin writing his debut non-fiction book, & WIN the RELATIONSHIP – Not the DEAL.; His book has impacted many organizations, changed the way companies go to market from a sales perspective, and helped drive more curiosity throughout sales organizations.

Casey is now the founder of Winning The Relationship, LLC, a consulting firm providing sales executive leadership and coaching. Casey is also a consulted coach (Room Tilter) for Limitless Minds, which teaches the power of neutral thinking and drives peak performance. Additionally, Casey is the host of The Quarterback DadCast, a podcast that offers stories, advice, and wisdom for fathers looking to improve their leadership skills and emotional intelligence. Casey is a passionate networker and has intense energy for building relationships – genuine, long-lasting relationships. Casey loves to empower people to achieve more than they think they are capable of ever accomplishing. Additionally, giving back is a massive part of Casey's life.

As a former collegiate quarterback, Casey is now the President of the Tahoma Basketball Association, which serves the Maple Valley community (over 200 athletes and 20 teams for boys and girls). He loves to read, do old man CrossFit, play golf, and most importantly, spend time with his family.

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