160: Julian Treasure | Speak so People Want to Listen

Julian's first book, Sound Business, is the seminal work on effective business sound. His audio branding company The Sound Agency works with major brands worldwide, proving that good sound is good business by designing excellent customer experience for the ears. Julian's award-winning second book, How To Be Heard: Secrets for Powerful Speaking and Listening, is a practical guide to improving personal communication skills. The audiobook version won both the SOVAS and Audie global awards for best business audiobook of the year. His seven-hour online course How To Speak So That People Want To Listen includes modules on public speaking and wellbeing for presenters. Before The Sound Agency, Julian founded, grew and sold leading UK contract publisher TPD, during which time he was chairman of the Association of Publishing Agencies, a director of the Periodical Publishers Association, chairman of PPAinteractive and chairman of the UK government’s Digital Content Forum. In 2002 he received the PPA Chairman’s Award for services to the UK magazine publishing industry. Julian is a Liveryman of the Worshipful Company of Marketors, a Fellow of the Royal Society of Arts and a long time musician, remembering with affection his two 1981 BBC John Peel sessions (the bands were Transmitters and Missing Presumed Dead). He lives in Orkney, Scotland with Jane and their daughters Holly and Sapphire.

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