Generational Giving: Insights to Engage Donors Across Ages

Welcome to this episode of the Cause+Effect Podcast, where we explore the fascinating dynamics of generational engagement in charitable giving. Host Trent Dunham is joined by two returning guests: Rick Dunham, founder and chairman of Dunham+Company, and Josh Crowther, Vice President of Dunham+Company. Together, they unpack the findings of a groundbreaking longitudinal study commissioned by Dunham+Company and published by the Giving USA Foundation, which examines how Boomers, Gen X, Millennials, and Gen Z approach philanthropy.  

The conversation delves into the unique characteristics of each generation, from the wealth and generosity of Boomers to the idealism of Millennials and the surprising generosity and engagement of Gen Z. They also discuss the challenges of engaging Gen X donors and the critical role of life stages in shaping giving behaviors. With insights into the impact of technology, the rise of mobile giving, and the importance of direct mail, this episode offers actionable strategies for organizations looking to connect with donors across all age groups.  

Whether you're a nonprofit leader, fundraiser, or simply curious about the future of philanthropy, this episode is packed with valuable takeaways to help your organization thrive in a rapidly evolving landscape. Tune in to gain a deeper understanding of how to engage donors effectively and ensure your mission continues to make an impact for years to come!