Unpacking Donor Confidence: Insights from the 2025 Donor Confidence Study

Today, we’re excited to explore some fascinating insights and trends in donor psyche, brought to life by our special guest, Rick Dunham. A frequent visitor to the podcast, Rick joins Trent to unpack critical findings from the latest Donor Confidence Study – a resource the team at Dunham+Company commissions annually to better understand donors' mindsets as we head into a fresh year.  

This year’s edition of the study has a nuanced focus, influenced by its timing right after the election.  As Rick explains, the study surveyed donors who had contributed at least $20 to charity in the previous 12 months. Its goal is clear but essential – gauge if donors intend to give more or less in the year ahead and understand why. Are they optimistic about the economy? What factors are driving or hindering their willingness to give? These are just a few of the areas we’ll explore today. Whether you're a leader in a nonprofit, a donor yourself, or simply interested in trends shaping giving, this conversation will provide actionable insights to inform your perspective as we march into 2025.