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June 5, 2025 30 mins
Understanding the ebb and flow of charitable giving is crucial for nonprofits and ministries to thrive in a challenging economic landscape. Trent Dunham is joined by Rick Dunham to tackle a pivotal question many organizations grapple with: What do you do when giving isn’t awesome?   

From the boom of 2021’s record-breaking donations to the flatlined trends of 2023 and 2024, this episode dives into the data, the psychology behind donor behavior, and the macroeconomic factors influencing charitable contributions. But more importantly, Rick shares practical strategies to sustain your organization during lean times. Discover actionable insights on engaging lapsed donors and retaining your donor base, the importance of transparency and storytelling in donor communications, and the power of legacy giving and planning for the long term  

Whether you’re a nonprofit leader or part of an organization looking to cultivate sustainable funding strategies, this episode is packed with expert advice and real-world solutions.  
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