All Episodes

October 12, 2020 44 mins
Communication is one of the top skills every entrepreneur must master.

If you have an important mission, movement, product or business—the ability to connect with your audience is vital.

Verbal and nonverbal communication are absolutely essential.

But what is often overlooked is copywriting.

Copywriting, the ability to move people with your written words, is so crucial.
Are you with me?

Because we’re in luck.

This week’s guest, Jo McKee, is both a master copywriter herself and a phenomenal teacher of copy.

Jo Mckee is the founder of McKee Creative, a marketing agency with a mission to connect clients with their customers. Jo has also just released Copywriting for Profit—the hands-on system to train agency team members as in-house copywriters.

Throughout the interview, Jo shares with us templates, tools, and strategies you can use to write with persuasion and authenticity.

Most importantly, Jo shares with us how to write in a way that centers your audience as the heroes of the story rather than on ourselves.

This episode is about more than just the written word.

We also go all-in on the importance of mindset, courage, and emotional intelligence.

I am always eager to learn from accomplished entrepreneurs how they move through challenges, cope with stress, and continue to perform at the highest level.

Jo offers advice on all of this, and more.

I’m telling you, this episode is packed with holistic insights and actions, steps you can take right now.

You can connect with Jo on:

McKee Creative https://mckeecreative.store

Copywriting for Profit: https://copywritingforprofit.com

Your Ads on Demand: https://copy.youradsondemand.com
Mark as Played

Advertise With Us

Popular Podcasts

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.