The Industrial Shift in Construction for Contractors to Survive and Scale with Jonathan Marsh

In this episode of The ConTech Crew, the host Jeff Sample talks with Jonathan Marsh to reflect on their recent experiences at the 2025 MCAA Fabrication Conference. They discuss key takeaways from the event, including industry shifts in prefabrication, innovation in service and maintenance strategies, and the accelerating influence of AI and robotics on construction. With their trademark insight and candor, Jeff and Jonathan paint a dynamic picture of a rapidly evolving construction landscape.

Jonathan Marsh is a respected construction technologist and thought leader known for driving digital transformation in the MEP space. He brings practical experience and sharp industry analysis, making him a regular voice on The ConTech Crew.

Key Takeaways

• Why more contractors are sending new people to MCAA Fab and what that means for industry engagement.
• How Binsky and other innovators are pushing prefab practices closer to manufacturing standards.
• The role of innovation hubs like Conovate and Duggan Innovative Solutions in enabling transformation.
• The impact of AI and robotics in fabrication and how digital dexterity is progressing.
• Why the future of construction lies in choosing your lane, whether it's manufacturing, installation, or service, and owning it.

Timestamps

[00:00] - Episode Introduction

[02:08] - Polling the Room: Data from the Fab Floor

[03:52] - Innovation in Action: Binsky's Prefab Strategy

[05:55] - Key Takeaways From The Event

[07:57] - Disparities in Market Demand & the Labor Crisis

[13:06] - Remote Work, AI, and Post-COVID Collaboration Shifts

[17:12] - Adapting to Market Changes: Maintenance as a Growth Area

[22:59] - Technology Consulting & Monetizing Innovation

[28:33] - News Segment: Modular LNG Refineries & Robotics

[37:29] - Leadership Shift: Procore Names New CEO

Follow Jonathan Marsh & Company

• LinkedIn: https://www.linkedin.com/in/jdmsteeltoe 
• LinkedIn (Company): https://www.linkedin.com/company/steel-toe-consulting-llc/ 
• Website: https://www.steeltoeconsulting.com/ 

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