December 10, 2025 • 26 mins
Catch “The Drive with Spence Checketts” from 2 pm to 6 pm weekdays on ESPN 700 & 92.1 FM. Produced by Porter Larsen. The latest on the Utah Jazz, Real Salt Lake, Utes, BYU + more sports storylines.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
On a Wednesday, it's like sixty degrees outside. I hope
you're having a fantastic week, but excited to welcome in
our next guest. I feel like I used to do
a lot of radio with him, but it's been quite
some time. He is a former Utah tight end with
a lot of very interesting takes on the current landscape
of not just Utah but collegiate athletics. An honor to
(00:20):
welcome in Jake Murphy on a Wednesday afternoon. Jake, how
you been man?
Speaker 2 (00:25):
Hey doing good man? Yeah, it's been a while. I'm uh.
I'm glad we got the chance to.
Speaker 1 (00:29):
Talk now, and not to catch you off guard, but
I will turn some time over the gentleman sitting right
across from me and go.
Speaker 3 (00:34):
Ahead, Jake.
Speaker 4 (00:36):
Do you remember Dodger Stadium, Cincinnati Rids, summer twenty thirteen.
Speaker 2 (00:41):
It's got to be Trevor, right, that sure is?
Speaker 3 (00:44):
How you doing it?
Speaker 2 (00:45):
No way, good man. It's good to hear from you.
I haven't heard from I haven't heard from you in
too long. I'm a little bit disappointed in myself and
in you, so we'll have to catch up even more.
Speaker 4 (00:55):
Are you living in Georgia?
Speaker 2 (00:57):
Yeah? I'm living in Georgia. I got I got a
you know, we we got to change the scenery during COVID,
and yeah, we haven't moved back, so obviously we haven't
moved back. So we're we're living in an sec country.
Speaker 3 (01:10):
I was down there in Mississippi. I know what it's about.
Speaker 4 (01:12):
I need to come out and see us.
Speaker 3 (01:13):
I should I come out and visit you?
Speaker 2 (01:14):
Yeah, come out, stay with me.
Speaker 4 (01:16):
Come on, let's go to a Braves game.
Speaker 3 (01:17):
How does that sound?
Speaker 2 (01:19):
That's great. As long as you're still not wearing socks
with your shoes and doing all that stuff, We're good.
Speaker 3 (01:24):
I just wear no shoes.
Speaker 4 (01:25):
How's that. But we got to get Dale Murphy in
the Hall of Fame. Okay, so we got to go
out and meeting about that. Okay, you need to get that.
Speaker 2 (01:30):
Rid you run the campaign for that, and I bet
he gets in.
Speaker 4 (01:33):
I'm going to start it right here, right now. Dale
Murphy gotta get two time MVP Spence. Come on, Dad,
you don't have to convince me. I've been talking about
this for a decade.
Speaker 1 (01:42):
So all right, Jake, Look, this has been a really
interesting twenty four hour news cycle, and we've been discussing
it really at every single angle. And I hate to
say it, but for anybody out there that's still grasping
on to the final level of sanctity and purity of amateurism,
we well sorry that ended. A long time ago, it
(02:02):
was inevitable that private equity was going to permeate its
way into collegiate athletics at some point. I didn't think
Utah would be the first to consummate a deal like this,
but they are.
Speaker 3 (02:12):
What's your reaction, how do you think this is going
to go?
Speaker 2 (02:16):
I mean, does anyone really know? I think that's the
main thing. That's the main reaction and the main answer.
I think, just like anything online, is you know, right
when something comes out, we all become experts of it,
myself included, at least we think we are. So a
lot of knee jerk reactions. I think anytime you involve
private equity in really in anything, there's potential downside, but
(02:39):
there's also extreme potential upside. So to expect that you know,
the Utah Athletic Department and what's their names, Yeah, So
to expect that you know, this is their first go
around and no one here is doing their homework would
be foolish. So obviously, when you get to this level
(03:03):
of money and of funding, people have been around and
seen a few things, so there's there. They analyze the
potential downside and the potential upside, and obviously both sides
felt like the risk was worth the reward, so you
just got to roll with it. I don't think we
know how it's going to turn out, right. We know
there's risk and we know there's potential reward, and that's
(03:24):
really the only answer I can think of.
Speaker 4 (03:26):
I got to tell you, Jake, I'm concerned about the NIL.
We got about zero dollars, so we talked numbers before
you came on. Spence enlightened us a little bit. They're
going to have around thirty five to forty million somewhere
around there, including TV revenue, revenue, your money, we have
sixteen million. As a former ute and as an insider
of sorts, you're in the media. Now, what do you
think about that?
Speaker 2 (03:46):
Man? First impression, it's not surprising, honestly, and yeah, I've
known for a few years now that from the NIL
space that that Utah wasn't probably from the same types
of sources you have both you have that Utah wasn't
leading the way in NIL. And I think it makes
(04:06):
sense when you look at the makeup of the donors
of Utah. While you know they're all great obviously giving
back their own personal money, what you what you really
and I hate to always bring them up, but you
look at by U some of their some of their
donors and boosters who happened to have young money, right
they maybe started a tech company and they might have
(04:27):
a little bit more young passion for BYU going far
in the NIL space. You kind of need that energy,
I guess you could say, in the NIL space. And
it's not just a Utah. It's had a lot of
really you know, prominent universities where donors are just getting tired. Honestly,
it's you know, I saw that article about Troy Aikman
(04:48):
yesterday who gave it gave a bunch of money to
U C l A.
Speaker 4 (04:52):
Uh.
Speaker 2 (04:52):
He didn't mention the player, but I mean most people
figured it was Dante Moore who's at Oregon now, and
Troy Aikman basically was like, yeah, I'm not doing that anymore.
He just transferred a year later and he didn't even
say thanks. So I'm not saying that's happening at Utah.
But I'm saying, when you look at the makeup and
the history of Utah and the families that are involved,
while they're doing a really, really amazing job, and I
(05:16):
can't say that I would donate any money to anything
if I was super rich. It's not like I'm the
better person here saying I would give a bunch of
money and do all that. But when you look at
their interests, it might not solely be in football, where
some other schools, their boosters and their alumni are solely
interested in football, and obviously that bodes well for the
football team. So it's not surprising. It's you know, I
(05:40):
figure to move like this was coming on the grand
scheme of things, and I'm going to be interested to
see the domino effect.
Speaker 3 (05:47):
So jake a few things.
Speaker 1 (05:50):
This in a way feels like a necessity for Utah
to not just survive, but keep up with other programs
that simply have other resources and sources of revenue the
Utah doesn't have. And you reference BYU they have like
the ultimate private equity firm that's just called the LDS Church.
And I understand that the players and coaches are not
(06:12):
paid by tithing money. I get it, but we heard
a lot of reports about the LDS Church and they're
involvement in keeping Kialani after Penn State came calling. They
also have a lot of very rich donors and boosters
who believe in the message of the LDS Church and
therefore are fine donating to the athletic department because they
believe it's helping further message. Do they love and believe
(06:33):
in Texas Tech has Cody Campbell and oil money. Michigan
has a twenty billion dollar endowment. In a way, this
felt like a necessity. I don't know what other avenue
Utah football would have had. This is them clearly saying
we not only want to compete with the big ten
of the SEC, we have to compete with the school
that's in our very backyard.
Speaker 2 (06:55):
Yeah, Ondred percent, it's I wouldn't say it's a cry
for help. I would say it's a it's a potential
smart strategic move and strategy in reaction to what other
schools have. I mean, look, the bottom line is every
school has different resources at their expense, and that's tons
(07:16):
of personalities go into those resources, tons of business decisions,
tons of things that we don't even know that factor
into what type of money a school can get, you know,
plays a part in all this. So when you look
at what Utah did, I it's a little too early
for me to say, hey, look this is the correct move.
But I also wonder is this one of the only
(07:38):
moves I was left? And I got to think it
was right. I don't think you dive into this, you know,
this type of structure without that being you know, one
of the one of the only, if not the only
move left. And I think it's going to be interesting.
I think, you know, not to sound like a conspiracy theorist,
but I think you had to make a move like
(07:58):
this with the future of college football. And I've talked
a little bit about this on Twitter or x or
whatever you want to call it. And I think Utah
and a lot of these programs are really really needing
to survive and wanting to survive and thrive because in
five to ten years, is it going to be a
(08:19):
two conference league with you know, all the top teams
are in that league and it's just a semi pro
league that you know, it eventually becomes, and you don't
want to be left in the dust. You know, there's
schools I don't know, Rutgers, some other random like think
of random schools that are are big names, big enough
names they might make a run every once in a while.
(08:39):
But if that type of structure comes about, you don't
want to get left in the dust. And if Utah
was not doing well financially and didn't have the money
to buy rosters that they needed to, there's a chance
they could have got left. So I think it's you know,
to put it frank, I think I think this was
probably the only move left. And I think if that's
the case, this was a smart move.
Speaker 4 (09:01):
Well, we owe forty million, so not a big deal.
Most big teams are in deficits. Ohio State ran one
that still is not. You know, to your point, I'm
not concerned about so much the healthiness of the university financially,
don't care. I want to see what comes out on Saturday.
I'm interested in great players, great teams, and I love
the school, I love athletic department, all that stuff. But
(09:22):
my concern fully and forward is always going to be
how are we spending versus the top teams in the country.
Where are we at and what's the plan to overcome it.
If we have an issue. I want to ask you again.
I have to ask you can double down. Are you
concerned as a fan? As a ute you know what's
coming if we don't get money. Man, I was talking
to Spence the Oakland A's you know I scale this thing,
(09:42):
don't I don't see it. Are you concerned?
Speaker 2 (09:45):
Well? Not with this new influx of cash.
Speaker 4 (09:47):
Yeah, we got a spending cap, so we can only
spend twenty million. That's every school in the country. All
the extra money, yeah, has to come from private people.
Speaker 2 (09:56):
Yeah, in the way that I understand it in the
bus that you can tell me I'm wrong. You have
the cap, but you have the ability to generate revenue
or sorry, generate money for players in other ways. Is
that right? Yes, through brand deals, through creative strategic ways.
And I think that's a little bit of the play
here too, is Yeah, you have a cap, but now
(10:18):
you have this influx of cash and influx of operational,
strategic and business minded folks who hopefully can come in
and land brand deals for players that actually generates even
more revenue. Right, And I know some of that's in
the works, you know. I'll text you guys off air
for my critical sources there. But I know that's one
(10:40):
area that Utah Athletics has not been thriving in is
the brand deals. If you look at I don't know,
I think we have Raisin Taines with Dan Pier and
a few other random brand deals here and there. But
if you look at what other schools are doing, it's
kind of interesting. And I know at Utah they're actually
working on getting this and it's kind of implemented, but
(11:02):
there's essentially full sales forces working on getting brand deals
for players. And I think if you look at what
Oatro's hopefully going to do, they're going to start implementing
these business practices to generate money for players in other ways.
Because you had to Trevor to your point, You've got
to find other ways to get guys more money. And
that's just the landscape that we're in and Yuton needs
(11:23):
to figure that out. And I don't know who's going
to figure it out exactly, but hopefully this means, you know,
maybe they can make a few crucial hires and bring
on crucial business minded folks who can get players even
more money outside of.
Speaker 3 (11:37):
A cap we should hire you.
Speaker 2 (11:40):
Yeah, Well, I've put out there on Twitter. I'll come
do it for free.
Speaker 4 (11:43):
Hey, Mark, we are Jake Murphy, son of Dale Murphy.
There's some good lineage there. I think we should hire
Jake Murphy to be in charge of branding and cap circumvention.
Speaker 2 (11:51):
Jake Murphy, do it, Trevor, if you I'll personally hand
him my resume and we can get it going. No,
but I mean socide. You know, I've looked in this space.
I've gone as far as like comparing who from the
top team top teams throughout the country and nil, what
does their staff look like compared to Utah's. And there's
(12:12):
just a few roles and people at Utah that they
don't currently have that I think could. I'm sure it's coming.
I think it's going to be coming, and you're going
to be seeing people working at the University of Utah
who are trying to land brand deals, massive brand deals
for players. So I'm optimistic there. I don't know if
it's happening as well as it could be right now,
(12:34):
but I think it's going to get better.
Speaker 1 (12:36):
And a couple of things that I just continue to
want to bring off to just dispel some notions out here.
Speaker 3 (12:41):
You know, Look, this is not a sale.
Speaker 1 (12:44):
It is a spinoff to an entity that is called
Utah Brands and Entertainment LLC. As a public institution, you're
not allowed to sell a portion of something that's owned
by the public. And look, every school was tasked with
the following challenge. Okay, number one, back damages because of
the NCAA and the conferences agreeing to pay about two
(13:05):
point eight billion dollars over ten years to former athletes
who were denied nil opportunities. The NCAA is covering some
of this, but the schools are on the hook for
a lot of it. As Trevor reference, and this is
probably the most immediate thing that's the most like pressing
in to handle it is the cap of roughly twenty
point five million to twenty two million per school. That's
about twenty two percent of your average revenue that goes
(13:28):
directly to athletes. Now that's to all athletes. That's not
only to football players, but most schools will allocate seventy
five to eighty percent of that money to the football players.
And then, finally, this is one that isn't talked about
very much. Under the House v NCAA settlement, we've eliminated
scholarship limits in favor of roster limits, So football programs
(13:48):
can now offer scholarships to the entire one hundred and
five man roster.
Speaker 3 (13:53):
Okay.
Speaker 1 (13:53):
Back in the day, you had walk ons and essentially
I was free labor. Okay, So if you want to
keep up with the biggest of the big dogs in
college football, you have to find money for basically one
hundred and five players if you want to have depth. Now,
of course we're grown ups and the majority of the
money we'll go to the Devin Dan Piers and the
Spencer Fonos. But we've seen what has happened to programs
(14:16):
that haven't been able to find the cash to pay
a lot of players. The depth isn't there the way
it used to be. And Trev you and I talked
about this. I mean, and it's not just Utah like
Lane Kiffen talked about this in the SEC. Because of
the dynamic of Back in the day, if Nick Saban
had a five star defensive end get hurt, he'd be like, hey,
go dust off the other one that's on the sideline.
(14:37):
But now if you're a five star sitting me hind
another player, the coach from Ohio stadio quality and say wait,
you'll come play for me.
Speaker 3 (14:44):
I'll pay a two mill you don't have to sit
on the sideline.
Speaker 1 (14:47):
So all of that is to say, ultimately, let's be clear,
the deal is not a sale.
Speaker 3 (14:51):
It is a spin off.
Speaker 1 (14:53):
They still maintain control and Jake I ultimately believe this
was kind of the only route that they had at
their disposal to basically come back to ground zero based
off of the three dynamics I just pointed out that
puts you in a much different cost of doing business
with an outdated revenue.
Speaker 2 (15:10):
Model one hundred percent. Yeah, the cards were stacked against
UTAH almost from the very beginning. And I don't want
to sound like I was predicting this, but when NIL
came out and I had all the I work in
tech right now, I work in software, So just knowing
the entire landscape of BYU and the folks that they
have who are alumni, right when NIL kind of got
(15:33):
the green light, it was like instantly, Okay, this is
great for BYU. And it took a little bit of
time for them to adopt it, and they you know,
had players doing brand deals with like built Bar and
like some of these random little things. But then they
figured it out and it's both it's it's gone really well.
I think by you just had their highest recruiting class ever.
But for Utah unfortunately, and there's money coming in, but
(15:56):
the cards were stacked against them and Spence, you just
laid out all the different ways that it's all the
different hurdles that they've had and unless you have crazy
amounts of cash coming in, you had to do something.
That's that's why I am optimistic. And when I hear it, yeah,
there's there's certain things. You know, when private equity took
over Cafe Rio, all the you know, the pork you
(16:17):
didn't get as much meat in your burrito, and little
things like that happen when private equity takes over. But
the private equity they still need to return, right, They
still need a strategy to actually get a return. And
to get a return, there still needs to be a
good product. To act like they're just gonna just raise
all the prices of tickets and everyone's going to hate
their lives is very short sighted as well. These people
(16:41):
are very very good at what they do and they
have a strategy on how they're going to create a
good product or not just create a good product, but
add on to an already good product, right, that's the hopes.
So to assume that they're just going to come in
and everything's going to go downhill, I think that's that's
pretty short sighted. And for every terrible private equity story
(17:02):
we've all heard, there's tons of good ones too, right,
there's private equity coming in and saving plenty of businesses.
So as a ute fan and with my bias, obviously,
that's just hopefully what happens and what I'm hoping for.
Speaker 4 (17:14):
I'm worried about the basketball team. I know that we're
both football guys, right, We're a basketball school, though. I
heard some great stories today about fifties and the hoops
and some of the culture there mister Gardner and obviously Majeris,
and now we got Alex Sheenson here. I'm looking to
support this guy big time, right, as a former ute player,
and he was my basketball camp coach back in what
nineteen ninety nine whatever he was here. He's from Bountiful,
(17:37):
and so I'm seeing that product, right, I'm seeing they're
playing hard, but same thing, right, the whole brand has
got a rise here, Jake, do you have any solutions
for us. How are we going to raise this whole
level thing we need to get on a national What
do we got to do?
Speaker 2 (17:52):
I think you got to get creative. And look, I
haven't crunched any of the numbers or looked at what
the fan attendance is at the basketball game or anything
like that, but I mean you can make like, there's
a few things you can do. And probably the first
thing that every college wants to do is make a
big splash in an il go offer you know, an
AJ debantsa type player, you know, twelve million dollars or whatever,
(18:15):
four million dollars and find a brand deal with Nike
like they did at WU. That's what everyone wants to do.
That's probably not going to happen, right So what's the answer.
I don't know it's the answer right now, But I'm curious, like,
have we thrown around literally every idea to bring basketball
back everything from And I know this is opposite of
(18:37):
what private equity would probably want to do, but you know,
really cheap tickets, cheap concessions within basketball only make it
accessible to everyone. Marketing, I'm not too sure the answer,
but you got to really go out of the box.
And get creative here. And I don't know what their
budget's like for an il, but you do. You do
(18:57):
kind of got to get get really, really creative. I
don't know how they're gonna do that, Trevor, But if
you gave me a few days to look at the
business side of the basketball team, I'd have a few
hot takes for you. But off the top of my head, yeah,
that's that's a riddle for me.
Speaker 1 (19:13):
One of the dynamics here, Jake, that I think is
going to be a little bit complex. And as you've
pointed out a few times, and I've said maybe a
thousand times over the past two days of shows, there.
Speaker 3 (19:23):
Are so many unknowns.
Speaker 1 (19:24):
We have to wait to see a lot of the financials.
We need to see what the percentages are like. We
do know some things, namely that the University of Utah
is maintaining one hundred percent decision making with the Athletic Department.
Speaker 3 (19:36):
It is a seven person board. Mark Harlan will share it.
Speaker 1 (19:41):
Three of the chairs go to folks that do work
for the University of Utah, whether it's the athletic department.
I would imagine Taylor Randall will take one of those seats.
I honestly don't know. I hope he does because he's
really really sharp. Outro gets two seats, and then one
of the seats, which will be the seventh seat, goes
to a local business person who has invested into the
(20:03):
Utah Brands and Entertainment LLC, which is the spinoff here
when it comes to the separate for profit in their
own words, organization that will operate separately from the athletic department.
They're going to hire a president who will report to
the board, and then once a year, the board has
to report to the board of trustees. But what feels inevitable, Jake,
(20:24):
And you're really smart to point out there are so
many people that just hear private equity and panic and
go to jump off a bridge. For every private equity failure,
there are probably three or four, if not more success stories.
These guys are billionaires, not because they're idiots. They know
what they're doing. But one of the things they very
much want to do, and all of them are in
this boat, is they want to flip this thing in
(20:45):
five to seven years and see a very healthy return
on their investment.
Speaker 3 (20:49):
So what this is probably going to mean.
Speaker 1 (20:52):
Is that Utah football season ticket holders that aren't in
this group that was allowed to invest in this LLC
are probably going to get an email the next little
bit it's like, hey, we love you, but season tickets
are now thirty percent more expensive. If you like the
tailgate up there, Hey we love you, please tailgate with us.
Your tailgate slot is now thirty percent more expensive. My question, Jake,
(21:13):
without anybody really knowing the answer, but we're just talking
about possibilities. What is the reaction going to be in
this community from people that might have budgetary issues, that
are already having problems attending games asked to donate and
buy more.
Speaker 2 (21:30):
Great question, and I think I know the answer only
because I've seen it there in Utah. Not in football
or sports related, but with the ski resorts. I don't
know if either of you ski. I know Trevor does Trevor.
I'm sure you could ski, Trevor, but you're probably not
up on the slopes tired.
Speaker 4 (21:50):
I can't risk it, but I do.
Speaker 2 (21:53):
I do remember every year it feels like the ski
resorts have increased their prices, and every year seem like
everyone complains. Yet every year I see every single same
person renewing their pass, and I think that happens here, right,
there's going to be people whining and complaining and you'll
see the uptick. And then on top of that, you've
got to imagine that the fan base is growing. So
(22:14):
if someone else isn't renewing their seats, someone else will
and all of those types of decisions too. You know,
the more that I work in data and analytics and
tech and things like that, all of that is driven
by data. There's going to be back decisions on price raises,
who will renew, who won't, the likelihood of renewal, all
(22:35):
of that is driven by data. And just from looking
at Outro's website, you can tell that they're backed by
all of this information. So they're going to make smart
decisions around that. The reaction probably won't be great, but
more often than not, people psychologically, especially if you're a
huge fan, are going to renew. They're going to want
to get season tickets. If the tailgates twenty percent more,
(22:57):
they're going to say, yeah, this sucks, I'm so mad,
But they're going to be there anyways, especially if Utah
is a good football team. I mean, that's the key
to it. If they're six and six, like, do you know,
do you really want to renew and pay all that money?
Probably not, but it's an interesting psychological question. And the
fomo that people have if 'tah is good and that's
(23:17):
the bet, right, that's the big bet, is that they're
going to have good programs throughout each sport and fans
are going to pay a premium price to see a
premium product, and that's what you hope for.
Speaker 4 (23:28):
It seems like a little bit of a crowded market.
Now we've got hockey, okay, we got jazz, we got
Utah basketball and football, and then Buyu and Bous playing
at a national level and at least with hoops. Do you
see any concern with that? I know you used to
live here. Do you think there could be you know
you mentioned six and six. You know, I'm predicting if
we don't get this money, right, gods are we're going
to be trend that way. That's a one year evaluation. Obviously,
(23:51):
we talked about as we get this money, it's going
to change. Do you see any concern with some of
that burnout? Hey, there's a lot of sports going here.
Talking about bringing a pro baseball team here, maybe Murphy, mean,
what do you think, Yeah.
Speaker 2 (24:02):
I don't think. I mean, if you times may push
into the playoffs every year and ranked in the top ten,
you know, are the fans are the fans that sell
out the stadium even when we were going five and
seven back in the day, Trevor, Are those fans not
gonna want to show up? You know? That's that's the
question from sport to sport. That's a good question. Though,
that's a good question. I don't know how how do
(24:23):
you keep the attendance up, you know, and some of
the other sports that might not might already not have
great attendance. But yeah, in football, if you're winning, those
seats are going to fill, whether there's a baseball team
there or not. I the University of Utah will sell
tickets if they are winning, and that's that's the key.
(24:43):
I think there's going to be some pain in the
prices and maybe some inconveniences to people, but this isn't
the first time something that price is raised somewhere, and
I think Utah fans, even though they won't be super
happy about that, I think they'll still show up. So yeah, Ever,
to your point, if you go two years in a
row having five wins, it's going to be tough to
(25:04):
renew those season tickets. So it's all about the wins.
Speaker 3 (25:09):
Well, Jake, great stuff. Tell people where they can go
follow you.
Speaker 1 (25:11):
You've been really good about expressing some very valid spots.
Speaker 3 (25:15):
So where you at on.
Speaker 2 (25:16):
Social yeah, Jake Murphy. So the E is the number
three though, So Jake, JK three Murphy, give me a follow.
I don't give the best takes always, but I'm trying.
Speaker 3 (25:30):
Well.
Speaker 1 (25:30):
I've always appreciated your you know, your your ability to
think through things critically and intelligently. So I appreciate your
time today, and we'd love to get you back on soon.
Speaker 2 (25:38):
Okay, Yeah, let's talk soon. Trevor reach out.
Speaker 4 (25:41):
Let's talk soon, all right, buddy, may to weight number now,
I'll call you.
Speaker 2 (25:45):
Okay, we'll see you guys.
Speaker 3 (25:46):
All right.
Speaker 1 (25:47):
Jake Murphy, former tight end the University of Utah. I
would say Jake is one of our wrider, more thoughtful
Utah football lums.
Speaker 3 (25:54):
Is that fair to say?
Speaker 4 (25:55):
He's genius? Dude? He could have played pro baseball easily, Okay,
probably could have played college hoops. He's a tremendous athlete. Okay.
His whole family, man to his brother's played in the
NFL McKay. Jay McKay was with us. He went to
we were state with Jay Hill and then he had
brother was at Utah Sitisan office alignment. His dad is
who he is. And again he's got a good campaign
(26:17):
going now. I kind of looked him up a little bit.
He's getting his dad in the Hall of Fame. We
need to get that. I mean, they just let in
Jeff Kent. He's good. He's not Dale Murphy.
Speaker 3 (26:25):
Come on, man, Yeah, it's it's beyond time. We've been
on that in this market for quite some time.
On a Wednesday, it's like sixty degrees outside. I hope
you're having a fantastic week, but excited to welcome in
our next guest. I feel like I used to do
a lot of radio with him, but it's been quite
some time. He is a former Utah tight end with
a lot of very interesting takes on the current landscape
of not just Utah but collegiate athletics. An honor to
(00:20):
welcome in Jake Murphy on a Wednesday afternoon. Jake, how
you been man?
Speaker 2 (00:25):
Hey doing good man? Yeah, it's been a while. I'm uh.
I'm glad we got the chance to.
Speaker 1 (00:29):
Talk now, and not to catch you off guard, but
I will turn some time over the gentleman sitting right
across from me and go.
Speaker 3 (00:34):
Ahead, Jake.
Speaker 4 (00:36):
Do you remember Dodger Stadium, Cincinnati Rids, summer twenty thirteen.
Speaker 2 (00:41):
It's got to be Trevor, right, that sure is?
Speaker 3 (00:44):
How you doing it?
Speaker 2 (00:45):
No way, good man. It's good to hear from you.
I haven't heard from I haven't heard from you in
too long. I'm a little bit disappointed in myself and
in you, so we'll have to catch up even more.
Speaker 4 (00:55):
Are you living in Georgia?
Speaker 2 (00:57):
Yeah? I'm living in Georgia. I got I got a
you know, we we got to change the scenery during COVID,
and yeah, we haven't moved back, so obviously we haven't
moved back. So we're we're living in an sec country.
Speaker 3 (01:10):
I was down there in Mississippi. I know what it's about.
Speaker 4 (01:12):
I need to come out and see us.
Speaker 3 (01:13):
I should I come out and visit you?
Speaker 2 (01:14):
Yeah, come out, stay with me.
Speaker 4 (01:16):
Come on, let's go to a Braves game.
Speaker 3 (01:17):
How does that sound?
Speaker 2 (01:19):
That's great. As long as you're still not wearing socks
with your shoes and doing all that stuff, We're good.
Speaker 3 (01:24):
I just wear no shoes.
Speaker 4 (01:25):
How's that. But we got to get Dale Murphy in
the Hall of Fame. Okay, so we got to go
out and meeting about that. Okay, you need to get that.
Speaker 2 (01:30):
Rid you run the campaign for that, and I bet
he gets in.
Speaker 4 (01:33):
I'm going to start it right here, right now. Dale
Murphy gotta get two time MVP Spence. Come on, Dad,
you don't have to convince me. I've been talking about
this for a decade.
Speaker 1 (01:42):
So all right, Jake, Look, this has been a really
interesting twenty four hour news cycle, and we've been discussing
it really at every single angle. And I hate to
say it, but for anybody out there that's still grasping
on to the final level of sanctity and purity of amateurism,
we well sorry that ended. A long time ago, it
(02:02):
was inevitable that private equity was going to permeate its
way into collegiate athletics at some point. I didn't think
Utah would be the first to consummate a deal like this,
but they are.
Speaker 3 (02:12):
What's your reaction, how do you think this is going
to go?
Speaker 2 (02:16):
I mean, does anyone really know? I think that's the
main thing. That's the main reaction and the main answer.
I think, just like anything online, is you know, right
when something comes out, we all become experts of it,
myself included, at least we think we are. So a
lot of knee jerk reactions. I think anytime you involve
private equity in really in anything, there's potential downside, but
(02:39):
there's also extreme potential upside. So to expect that you know,
the Utah Athletic Department and what's their names, Yeah, So
to expect that you know, this is their first go
around and no one here is doing their homework would
be foolish. So obviously, when you get to this level
(03:03):
of money and of funding, people have been around and
seen a few things, so there's there. They analyze the
potential downside and the potential upside, and obviously both sides
felt like the risk was worth the reward, so you
just got to roll with it. I don't think we
know how it's going to turn out, right. We know
there's risk and we know there's potential reward, and that's
(03:24):
really the only answer I can think of.
Speaker 4 (03:26):
I got to tell you, Jake, I'm concerned about the NIL.
We got about zero dollars, so we talked numbers before
you came on. Spence enlightened us a little bit. They're
going to have around thirty five to forty million somewhere
around there, including TV revenue, revenue, your money, we have
sixteen million. As a former ute and as an insider
of sorts, you're in the media. Now, what do you
think about that?
Speaker 2 (03:46):
Man? First impression, it's not surprising, honestly, and yeah, I've
known for a few years now that from the NIL
space that that Utah wasn't probably from the same types
of sources you have both you have that Utah wasn't
leading the way in NIL. And I think it makes
(04:06):
sense when you look at the makeup of the donors
of Utah. While you know they're all great obviously giving
back their own personal money, what you what you really
and I hate to always bring them up, but you
look at by U some of their some of their
donors and boosters who happened to have young money, right
they maybe started a tech company and they might have
(04:27):
a little bit more young passion for BYU going far
in the NIL space. You kind of need that energy,
I guess you could say, in the NIL space. And
it's not just a Utah. It's had a lot of
really you know, prominent universities where donors are just getting tired. Honestly,
it's you know, I saw that article about Troy Aikman
(04:48):
yesterday who gave it gave a bunch of money to
U C l A.
Speaker 4 (04:52):
Uh.
Speaker 2 (04:52):
He didn't mention the player, but I mean most people
figured it was Dante Moore who's at Oregon now, and
Troy Aikman basically was like, yeah, I'm not doing that anymore.
He just transferred a year later and he didn't even
say thanks. So I'm not saying that's happening at Utah.
But I'm saying, when you look at the makeup and
the history of Utah and the families that are involved,
while they're doing a really, really amazing job, and I
(05:16):
can't say that I would donate any money to anything
if I was super rich. It's not like I'm the
better person here saying I would give a bunch of
money and do all that. But when you look at
their interests, it might not solely be in football, where
some other schools, their boosters and their alumni are solely
interested in football, and obviously that bodes well for the
football team. So it's not surprising. It's you know, I
(05:40):
figure to move like this was coming on the grand
scheme of things, and I'm going to be interested to
see the domino effect.
Speaker 3 (05:47):
So jake a few things.
Speaker 1 (05:50):
This in a way feels like a necessity for Utah
to not just survive, but keep up with other programs
that simply have other resources and sources of revenue the
Utah doesn't have. And you reference BYU they have like
the ultimate private equity firm that's just called the LDS Church.
And I understand that the players and coaches are not
(06:12):
paid by tithing money. I get it, but we heard
a lot of reports about the LDS Church and they're
involvement in keeping Kialani after Penn State came calling. They
also have a lot of very rich donors and boosters
who believe in the message of the LDS Church and
therefore are fine donating to the athletic department because they
believe it's helping further message. Do they love and believe
(06:33):
in Texas Tech has Cody Campbell and oil money. Michigan
has a twenty billion dollar endowment. In a way, this
felt like a necessity. I don't know what other avenue
Utah football would have had. This is them clearly saying
we not only want to compete with the big ten
of the SEC, we have to compete with the school
that's in our very backyard.
Speaker 2 (06:55):
Yeah, Ondred percent, it's I wouldn't say it's a cry
for help. I would say it's a it's a potential
smart strategic move and strategy in reaction to what other
schools have. I mean, look, the bottom line is every
school has different resources at their expense, and that's tons
(07:16):
of personalities go into those resources, tons of business decisions,
tons of things that we don't even know that factor
into what type of money a school can get, you know,
plays a part in all this. So when you look
at what Utah did, I it's a little too early
for me to say, hey, look this is the correct move.
But I also wonder is this one of the only
(07:38):
moves I was left? And I got to think it
was right. I don't think you dive into this, you know,
this type of structure without that being you know, one
of the one of the only, if not the only
move left. And I think it's going to be interesting.
I think, you know, not to sound like a conspiracy theorist,
but I think you had to make a move like
(07:58):
this with the future of college football. And I've talked
a little bit about this on Twitter or x or
whatever you want to call it. And I think Utah
and a lot of these programs are really really needing
to survive and wanting to survive and thrive because in
five to ten years, is it going to be a
(08:19):
two conference league with you know, all the top teams
are in that league and it's just a semi pro
league that you know, it eventually becomes, and you don't
want to be left in the dust. You know, there's
schools I don't know, Rutgers, some other random like think
of random schools that are are big names, big enough
names they might make a run every once in a while.
(08:39):
But if that type of structure comes about, you don't
want to get left in the dust. And if Utah
was not doing well financially and didn't have the money
to buy rosters that they needed to, there's a chance
they could have got left. So I think it's you know,
to put it frank, I think I think this was
probably the only move left. And I think if that's
the case, this was a smart move.
Speaker 4 (09:01):
Well, we owe forty million, so not a big deal.
Most big teams are in deficits. Ohio State ran one
that still is not. You know, to your point, I'm
not concerned about so much the healthiness of the university financially,
don't care. I want to see what comes out on Saturday.
I'm interested in great players, great teams, and I love
the school, I love athletic department, all that stuff. But
(09:22):
my concern fully and forward is always going to be
how are we spending versus the top teams in the country.
Where are we at and what's the plan to overcome it.
If we have an issue. I want to ask you again.
I have to ask you can double down. Are you
concerned as a fan? As a ute you know what's
coming if we don't get money. Man, I was talking
to Spence the Oakland A's you know I scale this thing,
(09:42):
don't I don't see it. Are you concerned?
Speaker 2 (09:45):
Well? Not with this new influx of cash.
Speaker 4 (09:47):
Yeah, we got a spending cap, so we can only
spend twenty million. That's every school in the country. All
the extra money, yeah, has to come from private people.
Speaker 2 (09:56):
Yeah, in the way that I understand it in the
bus that you can tell me I'm wrong. You have
the cap, but you have the ability to generate revenue
or sorry, generate money for players in other ways. Is
that right? Yes, through brand deals, through creative strategic ways.
And I think that's a little bit of the play
here too, is Yeah, you have a cap, but now
(10:18):
you have this influx of cash and influx of operational,
strategic and business minded folks who hopefully can come in
and land brand deals for players that actually generates even
more revenue. Right, And I know some of that's in
the works, you know. I'll text you guys off air
for my critical sources there. But I know that's one
(10:40):
area that Utah Athletics has not been thriving in is
the brand deals. If you look at I don't know,
I think we have Raisin Taines with Dan Pier and
a few other random brand deals here and there. But
if you look at what other schools are doing, it's
kind of interesting. And I know at Utah they're actually
working on getting this and it's kind of implemented, but
(11:02):
there's essentially full sales forces working on getting brand deals
for players. And I think if you look at what
Oatro's hopefully going to do, they're going to start implementing
these business practices to generate money for players in other ways.
Because you had to Trevor to your point, You've got
to find other ways to get guys more money. And
that's just the landscape that we're in and Yuton needs
(11:23):
to figure that out. And I don't know who's going
to figure it out exactly, but hopefully this means, you know,
maybe they can make a few crucial hires and bring
on crucial business minded folks who can get players even
more money outside of.
Speaker 3 (11:37):
A cap we should hire you.
Speaker 2 (11:40):
Yeah, Well, I've put out there on Twitter. I'll come
do it for free.
Speaker 4 (11:43):
Hey, Mark, we are Jake Murphy, son of Dale Murphy.
There's some good lineage there. I think we should hire
Jake Murphy to be in charge of branding and cap circumvention.
Speaker 2 (11:51):
Jake Murphy, do it, Trevor, if you I'll personally hand
him my resume and we can get it going. No,
but I mean socide. You know, I've looked in this space.
I've gone as far as like comparing who from the
top team top teams throughout the country and nil, what
does their staff look like compared to Utah's. And there's
(12:12):
just a few roles and people at Utah that they
don't currently have that I think could. I'm sure it's coming.
I think it's going to be coming, and you're going
to be seeing people working at the University of Utah
who are trying to land brand deals, massive brand deals
for players. So I'm optimistic there. I don't know if
it's happening as well as it could be right now,
(12:34):
but I think it's going to get better.
Speaker 1 (12:36):
And a couple of things that I just continue to
want to bring off to just dispel some notions out here.
Speaker 3 (12:41):
You know, Look, this is not a sale.
Speaker 1 (12:44):
It is a spinoff to an entity that is called
Utah Brands and Entertainment LLC. As a public institution, you're
not allowed to sell a portion of something that's owned
by the public. And look, every school was tasked with
the following challenge. Okay, number one, back damages because of
the NCAA and the conferences agreeing to pay about two
(13:05):
point eight billion dollars over ten years to former athletes
who were denied nil opportunities. The NCAA is covering some
of this, but the schools are on the hook for
a lot of it. As Trevor reference, and this is
probably the most immediate thing that's the most like pressing
in to handle it is the cap of roughly twenty
point five million to twenty two million per school. That's
about twenty two percent of your average revenue that goes
(13:28):
directly to athletes. Now that's to all athletes. That's not
only to football players, but most schools will allocate seventy
five to eighty percent of that money to the football players.
And then, finally, this is one that isn't talked about
very much. Under the House v NCAA settlement, we've eliminated
scholarship limits in favor of roster limits, So football programs
(13:48):
can now offer scholarships to the entire one hundred and
five man roster.
Speaker 3 (13:53):
Okay.
Speaker 1 (13:53):
Back in the day, you had walk ons and essentially
I was free labor. Okay, So if you want to
keep up with the biggest of the big dogs in
college football, you have to find money for basically one
hundred and five players if you want to have depth. Now,
of course we're grown ups and the majority of the
money we'll go to the Devin Dan Piers and the
Spencer Fonos. But we've seen what has happened to programs
(14:16):
that haven't been able to find the cash to pay
a lot of players. The depth isn't there the way
it used to be. And Trev you and I talked
about this. I mean, and it's not just Utah like
Lane Kiffen talked about this in the SEC. Because of
the dynamic of Back in the day, if Nick Saban
had a five star defensive end get hurt, he'd be like, hey,
go dust off the other one that's on the sideline.
(14:37):
But now if you're a five star sitting me hind
another player, the coach from Ohio stadio quality and say wait,
you'll come play for me.
Speaker 3 (14:44):
I'll pay a two mill you don't have to sit
on the sideline.
Speaker 1 (14:47):
So all of that is to say, ultimately, let's be clear,
the deal is not a sale.
Speaker 3 (14:51):
It is a spin off.
Speaker 1 (14:53):
They still maintain control and Jake I ultimately believe this
was kind of the only route that they had at
their disposal to basically come back to ground zero based
off of the three dynamics I just pointed out that
puts you in a much different cost of doing business
with an outdated revenue.
Speaker 2 (15:10):
Model one hundred percent. Yeah, the cards were stacked against
UTAH almost from the very beginning. And I don't want
to sound like I was predicting this, but when NIL
came out and I had all the I work in
tech right now, I work in software, So just knowing
the entire landscape of BYU and the folks that they
have who are alumni, right when NIL kind of got
(15:33):
the green light, it was like instantly, Okay, this is
great for BYU. And it took a little bit of
time for them to adopt it, and they you know,
had players doing brand deals with like built Bar and
like some of these random little things. But then they
figured it out and it's both it's it's gone really well.
I think by you just had their highest recruiting class ever.
But for Utah unfortunately, and there's money coming in, but
(15:56):
the cards were stacked against them and Spence, you just
laid out all the different ways that it's all the
different hurdles that they've had and unless you have crazy
amounts of cash coming in, you had to do something.
That's that's why I am optimistic. And when I hear it, yeah,
there's there's certain things. You know, when private equity took
over Cafe Rio, all the you know, the pork you
(16:17):
didn't get as much meat in your burrito, and little
things like that happen when private equity takes over. But
the private equity they still need to return, right, They
still need a strategy to actually get a return. And
to get a return, there still needs to be a
good product. To act like they're just gonna just raise
all the prices of tickets and everyone's going to hate
their lives is very short sighted as well. These people
(16:41):
are very very good at what they do and they
have a strategy on how they're going to create a
good product or not just create a good product, but
add on to an already good product, right, that's the hopes.
So to assume that they're just going to come in
and everything's going to go downhill, I think that's that's
pretty short sighted. And for every terrible private equity story
(17:02):
we've all heard, there's tons of good ones too, right,
there's private equity coming in and saving plenty of businesses.
So as a ute fan and with my bias, obviously,
that's just hopefully what happens and what I'm hoping for.
Speaker 4 (17:14):
I'm worried about the basketball team. I know that we're
both football guys, right, We're a basketball school, though. I
heard some great stories today about fifties and the hoops
and some of the culture there mister Gardner and obviously Majeris,
and now we got Alex Sheenson here. I'm looking to
support this guy big time, right, as a former ute player,
and he was my basketball camp coach back in what
nineteen ninety nine whatever he was here. He's from Bountiful,
(17:37):
and so I'm seeing that product, right, I'm seeing they're
playing hard, but same thing, right, the whole brand has
got a rise here, Jake, do you have any solutions
for us. How are we going to raise this whole
level thing we need to get on a national What
do we got to do?
Speaker 2 (17:52):
I think you got to get creative. And look, I
haven't crunched any of the numbers or looked at what
the fan attendance is at the basketball game or anything
like that, but I mean you can make like, there's
a few things you can do. And probably the first
thing that every college wants to do is make a
big splash in an il go offer you know, an
AJ debantsa type player, you know, twelve million dollars or whatever,
(18:15):
four million dollars and find a brand deal with Nike
like they did at WU. That's what everyone wants to do.
That's probably not going to happen, right So what's the answer.
I don't know it's the answer right now, But I'm curious, like,
have we thrown around literally every idea to bring basketball
back everything from And I know this is opposite of
(18:37):
what private equity would probably want to do, but you know,
really cheap tickets, cheap concessions within basketball only make it
accessible to everyone. Marketing, I'm not too sure the answer,
but you got to really go out of the box.
And get creative here. And I don't know what their
budget's like for an il, but you do. You do
(18:57):
kind of got to get get really, really creative. I
don't know how they're gonna do that, Trevor, But if
you gave me a few days to look at the
business side of the basketball team, I'd have a few
hot takes for you. But off the top of my head, yeah,
that's that's a riddle for me.
Speaker 1 (19:13):
One of the dynamics here, Jake, that I think is
going to be a little bit complex. And as you've
pointed out a few times, and I've said maybe a
thousand times over the past two days of shows, there.
Speaker 3 (19:23):
Are so many unknowns.
Speaker 1 (19:24):
We have to wait to see a lot of the financials.
We need to see what the percentages are like. We
do know some things, namely that the University of Utah
is maintaining one hundred percent decision making with the Athletic Department.
Speaker 3 (19:36):
It is a seven person board. Mark Harlan will share it.
Speaker 1 (19:41):
Three of the chairs go to folks that do work
for the University of Utah, whether it's the athletic department.
I would imagine Taylor Randall will take one of those seats.
I honestly don't know. I hope he does because he's
really really sharp. Outro gets two seats, and then one
of the seats, which will be the seventh seat, goes
to a local business person who has invested into the
(20:03):
Utah Brands and Entertainment LLC, which is the spinoff here
when it comes to the separate for profit in their
own words, organization that will operate separately from the athletic department.
They're going to hire a president who will report to
the board, and then once a year, the board has
to report to the board of trustees. But what feels inevitable, Jake,
(20:24):
And you're really smart to point out there are so
many people that just hear private equity and panic and
go to jump off a bridge. For every private equity failure,
there are probably three or four, if not more success stories.
These guys are billionaires, not because they're idiots. They know
what they're doing. But one of the things they very
much want to do, and all of them are in
this boat, is they want to flip this thing in
(20:45):
five to seven years and see a very healthy return
on their investment.
Speaker 3 (20:49):
So what this is probably going to mean.
Speaker 1 (20:52):
Is that Utah football season ticket holders that aren't in
this group that was allowed to invest in this LLC
are probably going to get an email the next little
bit it's like, hey, we love you, but season tickets
are now thirty percent more expensive. If you like the
tailgate up there, Hey we love you, please tailgate with us.
Your tailgate slot is now thirty percent more expensive. My question, Jake,
(21:13):
without anybody really knowing the answer, but we're just talking
about possibilities. What is the reaction going to be in
this community from people that might have budgetary issues, that
are already having problems attending games asked to donate and
buy more.
Speaker 2 (21:30):
Great question, and I think I know the answer only
because I've seen it there in Utah. Not in football
or sports related, but with the ski resorts. I don't
know if either of you ski. I know Trevor does Trevor.
I'm sure you could ski, Trevor, but you're probably not
up on the slopes tired.
Speaker 4 (21:50):
I can't risk it, but I do.
Speaker 2 (21:53):
I do remember every year it feels like the ski
resorts have increased their prices, and every year seem like
everyone complains. Yet every year I see every single same
person renewing their pass, and I think that happens here, right,
there's going to be people whining and complaining and you'll
see the uptick. And then on top of that, you've
got to imagine that the fan base is growing. So
(22:14):
if someone else isn't renewing their seats, someone else will
and all of those types of decisions too. You know,
the more that I work in data and analytics and
tech and things like that, all of that is driven
by data. There's going to be back decisions on price raises,
who will renew, who won't, the likelihood of renewal, all
(22:35):
of that is driven by data. And just from looking
at Outro's website, you can tell that they're backed by
all of this information. So they're going to make smart
decisions around that. The reaction probably won't be great, but
more often than not, people psychologically, especially if you're a
huge fan, are going to renew. They're going to want
to get season tickets. If the tailgates twenty percent more,
(22:57):
they're going to say, yeah, this sucks, I'm so mad,
But they're going to be there anyways, especially if Utah
is a good football team. I mean, that's the key
to it. If they're six and six, like, do you know,
do you really want to renew and pay all that money?
Probably not, but it's an interesting psychological question. And the
fomo that people have if 'tah is good and that's
(23:17):
the bet, right, that's the big bet, is that they're
going to have good programs throughout each sport and fans
are going to pay a premium price to see a
premium product, and that's what you hope for.
Speaker 4 (23:28):
It seems like a little bit of a crowded market.
Now we've got hockey, okay, we got jazz, we got
Utah basketball and football, and then Buyu and Bous playing
at a national level and at least with hoops. Do you
see any concern with that? I know you used to
live here. Do you think there could be you know
you mentioned six and six. You know, I'm predicting if
we don't get this money, right, gods are we're going
to be trend that way. That's a one year evaluation. Obviously,
(23:51):
we talked about as we get this money, it's going
to change. Do you see any concern with some of
that burnout? Hey, there's a lot of sports going here.
Talking about bringing a pro baseball team here, maybe Murphy, mean,
what do you think, Yeah.
Speaker 2 (24:02):
I don't think. I mean, if you times may push
into the playoffs every year and ranked in the top ten,
you know, are the fans are the fans that sell
out the stadium even when we were going five and
seven back in the day, Trevor, Are those fans not
gonna want to show up? You know? That's that's the
question from sport to sport. That's a good question. Though,
that's a good question. I don't know how how do
(24:23):
you keep the attendance up, you know, and some of
the other sports that might not might already not have
great attendance. But yeah, in football, if you're winning, those
seats are going to fill, whether there's a baseball team
there or not. I the University of Utah will sell
tickets if they are winning, and that's that's the key.
(24:43):
I think there's going to be some pain in the
prices and maybe some inconveniences to people, but this isn't
the first time something that price is raised somewhere, and
I think Utah fans, even though they won't be super
happy about that, I think they'll still show up. So yeah, Ever,
to your point, if you go two years in a
row having five wins, it's going to be tough to
(25:04):
renew those season tickets. So it's all about the wins.
Speaker 3 (25:09):
Well, Jake, great stuff. Tell people where they can go
follow you.
Speaker 1 (25:11):
You've been really good about expressing some very valid spots.
Speaker 3 (25:15):
So where you at on.
Speaker 2 (25:16):
Social yeah, Jake Murphy. So the E is the number
three though, So Jake, JK three Murphy, give me a follow.
I don't give the best takes always, but I'm trying.
Speaker 3 (25:30):
Well.
Speaker 1 (25:30):
I've always appreciated your you know, your your ability to
think through things critically and intelligently. So I appreciate your
time today, and we'd love to get you back on soon.
Speaker 2 (25:38):
Okay, Yeah, let's talk soon. Trevor reach out.
Speaker 4 (25:41):
Let's talk soon, all right, buddy, may to weight number now,
I'll call you.
Speaker 2 (25:45):
Okay, we'll see you guys.
Speaker 3 (25:46):
All right.
Speaker 1 (25:47):
Jake Murphy, former tight end the University of Utah. I
would say Jake is one of our wrider, more thoughtful
Utah football lums.
Speaker 3 (25:54):
Is that fair to say?
Speaker 4 (25:55):
He's genius? Dude? He could have played pro baseball easily, Okay,
probably could have played college hoops. He's a tremendous athlete. Okay.
His whole family, man to his brother's played in the
NFL McKay. Jay McKay was with us. He went to
we were state with Jay Hill and then he had
brother was at Utah Sitisan office alignment. His dad is
who he is. And again he's got a good campaign
(26:17):
going now. I kind of looked him up a little bit.
He's getting his dad in the Hall of Fame. We
need to get that. I mean, they just let in
Jeff Kent. He's good. He's not Dale Murphy.
Speaker 3 (26:25):
Come on, man, Yeah, it's it's beyond time. We've been
on that in this market for quite some time.
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