Jon discusses TurfNet’s transition from print to digital, a pivotal shift in the early 2000s when the company moved its advertising focus online. This led to innovative projects, including video series like "TurfNet Tips & Tricks" and "TurfNet Goes to Ireland." His hands-on approach allowed him to connect with golf course superintendents and bring their stories to life through video.
Family plays a significant role in Jon’s journey, with his sons often assisting in video shoots and even participating in industry-related meetings. He recounts unique experiences, such as covering golf course maintenance at the 2014 World Cup and 2016 Olympics in Brazil, which led to a career-defining interview with Neil Cleverly.
Jon also reflects on his foray into public speaking, presenting at industry conferences despite not being a technical expert. His insights into media preparedness and career growth resonated with professionals. Through his work at TurfNet, Jon has blended storytelling, journalism, and industry expertise to make a lasting impact on the golf course maintenance community.
Visit EarthWorks at: https://www.earthworksturf.com
Podcasts: https://www.earthworksturf.com/earthworks-podcasts/
2 Minute Turf Talks: https://www.earthworksturf.com/2-minute-turf-talks/
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