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July 31, 2025 45 mins
We’re proud to share a handful of recent interviews from our guests. The Grind is dedicated to exceptional conversation, and will always go above and beyond to make sure you have a platform to tell your story. If you’ve had experience you want to share with with us, please get in touch - we’d love to hear it. This is an interview under our former Preface Media DBA.

Host: DJ Retro
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Website: www.thegrind.online (AD Space Available)

Guest Website: www.ugdigital.com
Music Credit: Jawz Of  Life "Cali-Life"
We have permission from the artist to play this song in the podcast

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Let's talk radio. Dy, here we go, let's go.

Speaker 2 (00:07):
Thanks for tuning in the Preface Media channel tonight. We're
going to have a great guest for you with our
further Ado. Let's get into the show.

Speaker 1 (01:07):
Good evening, Good even to all my guest and listeners
out there in Preface Media land. I am your host
for the Preface Media channel of our show called Let's Talk.
We're here to talk to a fabulous guest that we
have here this evening. His name is mister James Johnson.
He's on the line with us tonight and he's gonna
actually talk about his magazine, his baby Urban Grandstand Digital.

(01:33):
Mister Johnson, how are you doing the student man? I
am doing awesome. I'll stay that. I can't complain that.
You know what first thing I'd like to say is
thank you, first of all, the Branding over a Miracle
Marketing for helping to set up this interview so we
could talk to you tonight about your media brand and
how you're using your on time, your your online magazine

(01:56):
to promote artists and go into different chinres. So we're
gonna we're gonna talk about that. So everybody, could you
know know what the magazine is about how the magazine
got started and how you actually created this online monster
here that we're all becoming a part of. Here. First
of all, you know, this interview is all about you.

(02:16):
It's not. It's no problem, man, That's what we're here for.
We're here for the community and everybody who has a dream,
who has a business and they want to promote their brand.
That's what we're here for. The next forty five minutes,
we're going to be talking about you. It's all about
you tonight. Can you let our guests knows jump into
the interview. Can you let our guests know where you're from?

Speaker 2 (02:33):
Man?

Speaker 1 (02:34):
Where were you born at? Where you come from there?
I am born and raised in Cleveland, Ohio, man, And
it don't get no greater here, you know. Obviously you
know we're moving into the finals right now, to the
NBA Finals, So I mean it's no better than say,
I'm from Cleteland right now. But yeah, your Cavaliers also

(02:56):
to you know, my my bulls got eliminated, so they're
not going to see the finals this year, but you
know better left next year. It was with us till
Lebron he's playing hard, uffare so it's good for the
city exactly. Now getting into urban grand standism, you know,
we want to know, first of all, how did you

(03:17):
get the media bug? How did this start? You know,
how did this come into your mind to say, hey,
I want to create this magazine. I want to create
this work of art tells people's stories and and to
get you know, that media out to people. How did
how was that birth to be honest, the idea, And
actually we were we were under another title before we

(03:40):
were Urban grand Stands. So we've been around actually to
two thousand and two, and we started as Urban Connections.
You know. Again, that was March of two thousand and
two that we launched Urban Connections and it actually goes,
it actually creates a little bit before that. Me being
from Cleveland, Ohio, and you know, we have a number

(04:00):
of celebrities that have come out of Cleveland. One group
and Bone thus in Harmony. So I actually was at
a point, you know, I was going to school really
trying to figure out what I wanted to do. But
I knew how to design websites. And you know, Bone
Puzz being one of my favorite groups at that time
and actually still today, but you know them being one

(04:22):
of my favorite group groups at the time, and me
kind of looking at just their overall marketing and online
presence and just how the Internet was growing and buzzing,
and they really didn't have in my eyes, appropriate online coverage.
So to me, they didn't have a good website. They
may have had the label website, but to me, the

(04:43):
label websites never really go into detail or they don't
really talk about what people really want to know about
the artists. So they may have had that, but then
they didn't really have anything else aside from it. So
I kind of had this brainingac idea that Okay, I'm
in Cleveland, they're from Cleveland. I can create a website
for them. I actually I put together a website which

(05:03):
was it was a full website. I mean, it was
a full website, and it told, you know, obviously their story.
There were you know, with all of their music clips,
lyrics to all of their songs, and I mean, this
is their album's, guest appearances, soundtracks, like everything that was
out there. Like I put a lot of time into
this website because I said, Okay, I really want to

(05:25):
feel like I'm doing something for somebody coming out of
my city, and this is what I like to do.
So I put this website together and I got to
a point where, okay, now I need to try and
shop it to them and really find them. I was
working actually for Radio one at the time here in Cleveland,
for the Cleveland division of Radio One, and you know,

(05:45):
working there, it really was an awesome experience. Like I
don't downplay anybody. It is kind of every man for
himself and kind of a dog eat dog world, you know,
when you're working in that type of business. But again,
you know, the opportunity of being there was awesome and
I wouldn't give it up for anything. So, you know,
knowing people there and knowing that, okay, bonus to to

(06:06):
be here in the city. So you know, they're doing
the show, the radio station is promoted to show, they're
sponsoring the show. Maybe they can put me in contact
with them, and you know, I can really push this
website to them. But I mean there were some other
things that were going on at the time and just
different things that I won't really speak on that, but
essentially they wouldn't put me in contact with them. So

(06:28):
you know, I kind of got some people together, you know,
family members and whatnot, and we kind of we kind
of did a steak out. You know, it's crazy, crazy
as a sounds, we kind of did. We did a
stake out. I called the label Ruthless at the time,
and I called the label and kind of got an
idea of where they were going to be at in
the city, and we kind of staked out until we
saw them the trauma and we did it. You know,

(06:49):
I had actually put together a business plan and the
proposal and everything and said, Okay, if I get to them,
I'll put this in their hands and then you know,
the rest of it is God, so you know, whatever
it's meant to be is going to be. I did
meet them, I did give it to them. I actually
had a cousin with me who draws, so she drew
like a life size poster of them, which was to

(07:10):
the team. So I mean, when you know, when they
came and they saw this, you know, they signed her picture.
They actually pulled her picture up on the stage during
their concert, you know, after signed it. But basically, you know,
me giving them the proposal and everything, it never went anywhere.
And I wasn't really upset with that. I think it

(07:32):
was just more so I kind of felt like vindicated
is not really the word, but I just felt like, Okay,
I really did something. I accomplished something like somebody told
me no, and I figured out a way to make
it happen myself. And you know, whether anything grew from that,
you know, that's something else to be said. But at
that point I didn't really care. I just said, Okay,
I'm going to get to them, and I did it.

(07:53):
So that kind of was where Urban Connections came from,
because once they didn't really bite at it, or they
didn't do anything, but I took their webs the website
that I built for them, and I turned it into
Urban Connections. With me doing that within a month, my
first contact was from Deaf Jam and it was for
Kelly Price, so that she was the first interview that

(08:16):
we did. And I'm not sure how def Jam you know,
got you know, hold of the website or found out
that we were out there and whatnot, because I mean,
mind you, I'm doing this. You know, I was living
with my mother at the time, so I'm doing this
for my bedroom and they contacted me and said, hey,
we want to interview Kelly Price, and so of course
I said okay, and it just kind of grew from there.

(08:39):
So I mean a number of like it's nice setting
on in my mind that a number of the artists
that are like out there, like really really booming right now,
like Chris Brown and Rihanna and you know a lot
of the people that are out there, Like I've interviewed
all these people in the past, you know, when they
were first coming out and whatnot. And her connections went

(09:01):
until about twenty ten. I shut that down because by
that point I was preparing to go to grad school
and I married, I got a kid, have some other
kids staying with me, and that's that kind of is
another story, but just a lot of things going and
then with work on top of that, I just said,
something kind of has to give right now, and I

(09:22):
shut the website down, you know, to be able to
go to school and kind of really focus on, you know,
some of the other things. Fast forward, in about two years,
I kind of got to a point where I wasn't
happy with work. I was working in healthcare. I was
on the management side, so I mean I was salaried,
I was making a pretty pretty good dollar, but I

(09:45):
just wasn't happy though, and ultimately I resigned from that job.
I left and I just kind of went kind of
out on the wing and I just said, Okay, I
really want to put this magazine out here. I really
want to do this. Knowing you know, web design and whatnot,
I designed. I started putting the website together and I

(10:05):
had something up within about two weeks. That was October
of twenty thirteen. So I put kind of the preliminary,
you know, piece of Urban grand Stands together, and the
first week of November, I got a call from Beet.
They had an advertisement on their website where they were

(10:26):
looking for someone to kind of free lamp and come
out and help them with an event. At the time,
I didn't know what it was or I didn't have
any idea what the event was. I just knew that
it was in Vegas, and you know, it was something
to do. And I said, okay, I'll you know, submit
and I'll see if I can go out there or
if I can get it. I realized this last minute,

(10:47):
but you know, you get what you ask for in
this life. So I said, I'll go for it and
see what happens from there. And it turned out to
be The Solirain of Wards and I got it. So
I mean you know, within the two day period and
keeping in mind eye flight on a Saturday, and they
contacted me Tuesday morning and said, okay, you got it
with see you Thursday. So that, you know, that became

(11:10):
a task in itself. You know, how am I gonna
get the Vegas in two days and uh, you know,
get all this money together for hotel and airfare and
everything else. But made it happen, So that kind of
was the first thing that I did. It kind of
was kind of kind of a dual thing. So, you know,
obviously I was promoting urban grand standing when I went

(11:31):
out there, you know, as much as I could. I
had flyers, had cards and pretty much anything that I
could take just to be able to have something, you know,
with my brand name on it there. But then on
the first side, I was working for BT, so I
mean I was helping them kind of with arranging the
Soul Training awards and helping out on the red carpet
and whatnot. So that that really was an awesome experience

(11:54):
and it just kind of made me realize that, Okay,
if I really want to do something, I really can
do it. You know, obviously you have to put in
the work. But I can't you know, let people tell
me what I can and what I cannot do it
I feel like I really want to do it, then
I can do it if I put the work in.
So six months from there, that was when I resigned

(12:16):
from my job because I said, Okay, this magazine is
really starting to pick up, and there's more things that
I really want to do, but I can't do it
working a management job, managing two hospitals and doing everything else, Like,
I can't run a magazine at the same time, and
I have to be able to go to and say whatnot.
So that kind of was, you know, obviously what led

(12:36):
me to resigning from my job with the hospital and
really pushing this magazine. So when I tell you that,
it has been by the grace of God man like
I've been kind of hanging on to hanging on to
the edge of the plane, you know, trying not to
fall for this fast a year that you know, I
had been away from my from the job that I

(12:57):
had before, but things, you know, have definitely out, things
are growing. I think a lot of it. You know,
the success that I've had so quickly is because of
the fact that I did urban connections for so long.
So there's a number of people who knew of me
when I came back into it, and you know, obviously
that made it a little bit easier for me to
get featured and get interviews and different things like that.

(13:19):
But then because of the fact that management and publicis
and whatnot, it changes like toilet paper. So the fact
that that happened so much, there's certain artists that I
have worked with in the past who they don't know
me from a canna pignt now because they got new
management and everything was handled by the old management or
the old publicIt and whatnot. So that makes me a

(13:41):
little more difficult, you know, in some senses. But things
definitely have gone well, Like I couldn't be any happier.
The stress is gone, like all of the stress that
I had, you know, obviously from the previous job because
it was something that I did it well, but I
wasn't really happy doing it. So you know, that's the
thing that I really push to people is that you've

(14:04):
got to follow your passion and you got to do
what really makes you happy, because in the end, if
you're not happy, like it's not gonna be good for anybody,
for you or for your family, or for for everybody
else involved. You know a couple of things that you
had mentioned, and I'm pretty sure you hear this the
same consensus when you interview you know, your guests for

(14:26):
the magazine, is that you always hear that there's always
somebody out there who says you can't do it. Oh yeah,
you know, you won't make it. And it seems like
they always find the ability to overcome because when they
take one step. You know, of course I'm a believer
in God, so I'm not you know, when you take

(14:47):
one step, God's gonna take one with you, and it's
gonna put out care of you. And and it sounds
like when you did that website for Bone Thugs and Harmony,
not knowing that they were gonna pick it up or not,
you were actually preparing yourself, you know, all the way
about what you what you were going to do and
how you were going to present a product to somebody.
I mean, you were me, you were prepared, You were

(15:09):
already prepared for the business flow up. I think that
I think that I was my confidence, my confidence really
started to build. I mean it was even before that,
like my confidence really started to build when I started
working for Radio one. And that's that's the reason why,
you know, regardless of anything that happened while I was

(15:31):
working for them, and I worked for them for almost
two years, regardless of anything that I feel happened against
me or toward me, and it could just be that
I'm looking at things the wrong way and I and
I'm willing for that to be the case. But regardless
of what I may feel like, that was one of
the best experiences of my life, still hands down, working

(15:52):
for Radio one and the way that I got into
Radio one was through a rough park and any any
chance or opportunity that I get to think Russ part like, like,
I make sure that I do it, and I've sent
tweets and I'm sure that he probably says, Susis, who
the hell is do tweeting me? But I mean, it
really was a situation where I was sending my resume

(16:14):
time and time again, time and time again, like I'm
seth rethume cer resume is trying to get an internship
because I was in college and you know, I really
wanted to do something with the radio station here in Cleveland,
and nobody would respond. They just were not responsible that
that could be because there were hundreds or thousands of
people that were applying for it. I mean, I don't

(16:35):
think that was the case, but I'll say that that
could be the case, or who knows really what the
reason was. But I just never got a response, and
I think that that's something that a lot of people
deal with and then they just give up, you know,
once they don't hear back the second or the third
or the fourth time, they just say, well, that'sen. I'm
just not gonna do it, or it's not meant for
me to do it or whatever. But I say no,

(16:56):
like I want to do it. Tell me no, or
tell me something or give me some kind of a
reason why I can't do it. So when they would
not respond, I sent the message to I sent the
email to Russ Park and I sent it on a
Saturday morning. And when I tell you, he even helped
me back in less than fifteen minutes. And he's like,
call this person. I talked to her already. She's waiting

(17:20):
for your call on Monday, and just go from there.
And when I called the lady, she said, hey, yeah,
I talked to Russ over the weekend. Come on in
so that I can talk to you. And then when
I went in and talked to her, I got hired.
And I mean it was as simple as that. And
I can't think anybody went russ Bar I mean to me,
He to me, he planned to see he did something

(17:44):
to make them interested in me, or interested enough to
call me in and talk to me and still give
me an interview. But in the end I got it, though,
And I mean I can look at it and say that, well,
it was because of my perseverance, you know, the second.
But I didn't take no for an answer or I
didn't give up just because I wasn't hearing back from anybody.

(18:04):
But whatever it was, I thank him, you know, to
this very day, because I feel like had I never
contacted him, it never would have happened, you know, in
everybody's story in life. I mean just think about it.
Where would you be now if you didn't have the adversity.
We all need adversity, I suppose the best of it,

(18:26):
the best what we have in is to bring this out.
And it's it's that internal instinct to say, yes, I
can do it. If it was that easy, everybody to
be doing it, you know, and exactly you know what
I mean, So you know, I have one question for you.
When you started the magazine in your mind, what was
your target target audience? You know, I want a rested

(18:47):
to know what was the message you wanted to send
with the magazine, What did you want to cover and
who was your target audience. It's funny because a lot
of people ask me that, and in the very beginning,
I would I would always say I want to target everybody,

(19:08):
like I want everybody. I want everybody to say, and
I think that's just kind of the blanket response. But
I mean the thing with my magazine, like, I look
at you know, I've studied the media, and I look
at the way that the media is portrayed. I think
I look at the way that people people people look

(19:30):
at the media and the way that the media is categorized.
And I'll be the first to say that we are
like the media is categorized in a bad way. But
because of the way that the media acts though, So
I mean, I think a lot of it is. I mean,
I hate to say that it's well deserved, but I mean,
you you have the populariety out here, who are you

(19:52):
know they're snapping pictures and then you know they're and
paid in the personal space and just taking it to
a level where it really does not need to be.
And I mean a lot of the media is just
I mean, they're they're salacious and they're vindictive, and you know,
they do things that that you know that are hurting people,
but they're doing it because they know that other people

(20:14):
want to see that type of thing. But I think
that there's a wider audience that wants to see like
good journalism, like where you're not going through those you know,
tactics and using those methods to get your story and
you're not making up stuff just to get hits on
your website and get hits on your blog and you know,
different things like that. So I just like with my magazine,

(20:38):
I want to take it back to a point where
it was really about the talent, because that's what it
really should be about, Like whether I like this person,
whether I like R Kelly or not. The music feel good,
so you know, I want to promote the music, like
I don't care about nothing else R Kelly got going on,
or I don't care that Chris Brown is doing to

(21:00):
Karuchi and that this is what happened and he cheated
on her and now he got a baby, and like,
I don't really care about all of that, And I
think that there's us. I think that there's a wider
audience out there that are like me, and that they
don't really care about that, Like they just want to
know about the music. They want to know when the
CD is coming out, When can I get who's doing
CD and that type of stuff, Like they don't really

(21:22):
care about everything else that's going on in the personal life.
So that's kind of where I really wanted to take
it back to. So like if you peruse through Urban
Grant stand like, if you look through the website, you're
not gonna find any stories about Chris Brown's baby and
you know Karushi is mad at him, or they was
out in the club last night and somebody threw a bottle,

(21:44):
or you're not gonna you're not gonna find any of
that stuff on our website. And I realized that, you know,
that's gonna cut down on the traffic. You know, that's
gonna stop. That's gonna uh, it's gonna lower the amount
of people who are gonna go to the website or
who are gonna stay on a website because those are
the things that they're looking for But as much as

(22:04):
I hate to say it, I guess those are those
are the people that we don't really want to check
out the magazine because I don't want to cater to that,
Like I want, I want the stars and the celebrities
to know that we realize that they are human beings
and they are just like me, and they work a
nine to five. I mean, they're just out there singing,
or they in the studio, or they're doing XYZ, and

(22:26):
there's a time in the place for me to be
all up in their face trying to get the information
and whatnot. So I don't think that me trying to
get stories and do different things means that I have
to evade their personal space or their privacy, or make
up rumors or you know, different stuff like that. So
there's a lot that you want to find on our website.

(22:46):
You're really just going to find, you know, everything that
there is to know about the artists and about the tality.
So I mean that's kind of what I was really
striving for with the magazine. I think that that makes
it a little bit more difficult. You know, obviously in
the marketing and the promoting. It doesn't make I mean
it makes it easy, but then in the same sense,

(23:07):
it still makes it a little bit more difficult because
now it's it's almost like I'm begging and pleading for
people to check it out, but then I'm wondering, what
are they going to stay because I don't have what
you know, the reality t is going to have, or
what you know, the other websites or blogs you know
have on their you know, on their sites and whatsot.
So I just take it one, you know, one day
at a time or step at a time. And I

(23:29):
mean things are definitely growing, and I think that as
we continue to do interviews, you know, celebrities realize that, Okay,
well I can actually talk to them because they're not
going to twist my story or they're not going to
make it out to be something that it really wasn't.
Because if you notice, like the interviews that we do,
we post them in question and answer format, so whatever

(23:50):
you tell me, that's what I put on there. And
and I've record all of the interviews, so I do
a play I do a playback, and you know, when
I transcribe the interviews and whatnot, or when any of
any of the teams that I have working with me
when they transcribe anything like what you do a playback
and whatever you said is what goes on there, So
it'll never be a question, you know about what did
I really say that or did I got it all day?

(24:12):
If I consented to you, well, that's true to life journalism,
and I have to agree. When I started, you know,
just from media partner to media partner. Even when I
started the show, I was thinking the same thing I
think we were talking about this pre show is that
the basis of the show is that I just want
people like Urban Grandstand digital. I want people to know

(24:33):
who you are, why you started imagining, what's your vision.
So when people go to your website and they listen
to this interview, then they know more about you. It's
like they have more of an attraction to the digital
print and to get to know the stories that you're
putting out there, knowing that what you're telling me now

(24:54):
you're putting heart and effort into this and you want
to keep it clean. You want it, you want something
to be true to life journalism, and that's what I
want to bring to life. To every guest that I
have on the show. I don't want to you know,
fabricate stuff, and I may not share your vision. I
understand exactly where you're coming from. Thank you, And it's just,
you know, I think that was the you know, that

(25:15):
was the big the biggest vision that I had. You know,
I just really wanted it to be, like you said,
true to life journalism, you know, where you know, the
audience is getting what the artist really wants them to
get and that they're actually getting the truth. So I mean,
you won't find anything that's made up or fabricated or
rumors or anything like that. Like everything is verified when
we posted, and we just kind of go from there. Okay,

(25:42):
what we're gonna do right now, mister James Johnson, if
you are our listeners that are here right now, we
are talking to mister James Johnson, owner Urban Grandstoning digital magazine.
He's here talking tonight about his dream and his legacy
that he's putting online and putting in prints. Right now,
we've got to shout out to some friends and guests
and branding over at a Miracle Marketing. We're gonna take
a short three minute break. We're gonna shout out to

(26:04):
our artist, Jaws of Life out of Atlanta. When it's
just cut calary license. We'll be right back with you.

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(26:32):
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Speaker 4 (26:55):
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it because you've been good.

Speaker 5 (27:03):
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Speaker 4 (27:11):
That's the right side.

Speaker 1 (27:12):
I heard the Yeah.

Speaker 4 (27:13):
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Speaker 5 (27:19):
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Speaker 4 (27:20):
Some palms in the air because some hands in the air,
just feet up in the air. It's heat out there.
My peep's out there, the creeps out there. The sign said,
be where go blind?

Speaker 1 (27:30):
If you say get.

Speaker 4 (27:31):
Heeled out there, it's reeled out their hindus field.

Speaker 5 (27:34):
Prepare you exwear Kelly life again?

Speaker 1 (27:38):
Time?

Speaker 4 (27:39):
What man hopping right?

Speaker 1 (27:41):
You know what?

Speaker 5 (27:42):
Now? I know y'all feeling the five.

Speaker 1 (27:44):
That's drive.

Speaker 5 (27:45):
Some might go want them tribe Kelly Life lay west
side fly up. You don't want to collide word so
them fly?

Speaker 1 (27:55):
Sure?

Speaker 5 (27:55):
No, yeah, I shut up. Now. Everybody knows the beats out.

Speaker 4 (27:58):
There, some heels out there. You can live outsair or
get stilled out there. Holly woods out there, the hoods
out there. Oh good out there. It ain't out good
out there. Some chickens out there with them woppers right there,
some cribs out there, some hostels out there. Got some
lakers out there, some fakers out there. Some slippers out there,
hand them slippers out there. Boy, it's kings out there.

(28:20):
It's Queen's out there. Some haters out there, some raiders
out there, some warriors out there, some dodgers out there.
Got some demons out there, but some angels right there. Yes, now,
I can vouch to it. I don't seen them sw
it up how they walked through it. I didn't dug
into the scene her some great music remixed with Kendrick Lamar.
Oh them came back to CALLI lights long, but AGAs

(28:42):
it's high. Don't what man, stop hopping the brown.

Speaker 1 (28:45):
You know what?

Speaker 5 (28:46):
Now I know you're feeling the vine. That's right, how light?
Don't want some shrive calie lights on the west side?
The fly shut Come you don't want to collide with up?
Show them dug in the sky show up? Sure nothing Now,
let's right. Say the wet side it's the best tie.

Speaker 1 (29:04):
I hurt.

Speaker 5 (29:04):
The west side beat the best die, they say, the
west Side it's the pettie I hurt. The web Side
be the best die.

Speaker 4 (29:12):
They say the west Side.

Speaker 5 (29:13):
HiT's the pete I hurt. The west Side be the
best die. They say the west Side hits the best size.

Speaker 1 (29:20):
Man, I heard the last.

Speaker 5 (29:21):
Still be the best guy.

Speaker 4 (29:22):
I say, that's red out here, that's blue whut here?
My ahad is both So I'm cool out here? Since
sure got here, I is cute right there. Trea Snoop,
still here, the homie quick right here?

Speaker 5 (29:34):
You might see your side.

Speaker 4 (29:35):
Stay Tupac with here. Let Cochelle tell it.

Speaker 5 (29:37):
Tupac still here.

Speaker 4 (29:39):
If I ain't on the road, I'll beat right here
with them the caliphon glad. I'm landing right here, Kelly
Light weather casts, Hie drop stop hopping the bride. Yeah,
I know you're feeling my vine for not getting there shot.

Speaker 5 (29:53):
I'm like, if I wanted to drive Kelly Light on
the West Side, go I lie for you.

Speaker 3 (29:59):
Don't want to come.

Speaker 1 (30:00):
He's the.

Speaker 4 (30:02):
Guys showed up.

Speaker 3 (30:06):
The way man for the West coast.

Speaker 1 (30:10):
Yeah, all right, all right, thank you for joining us
tonight on Preface Media Channel. We're here this night tonight
talking to mister James Johnson Urban Grandstand digital magazine. He's
here this evening letting us know how he started his magazine,
his dream and his vision, and he's basically taking us

(30:31):
in chronological order from where he started his magazine until now.
I mean, we've covered a lot of topics tonight, especially
who's his target audience. How he first built a website
for bone Thugs and Harmony, you know, getting everything to
get it to pitch it to them. That didn't work out.
Then he said he had to take a hiatus and

(30:51):
take a stick step back from the time the magazine
was called Urban Connection, and he actually rebranded himself into
Urban grandstandy to do. I think I've I've covered everything
up until this point. Don't you think so, mister Johnson?
I think so. I think so. Oh man, you know
what we got about the thirteen minutes left in the show.

(31:12):
I mean, I want you to let everybody know right now,
how can we reach you? I know you've told us
a phenomenal story. I want everybody out there in preface
media and lands who's listening right now, let us know
how we can reach you. If there's a story that
we want to get out, if we just want to
connect with you and ask some questions for you to
fill some questions, how can we do that? Where can

(31:34):
we reach you on every media format? I think well,
I mean well, first and foremost, I definitely want to
make sure that I plug the website, which is ugdigital
dot com so letter you letter G and then digital
D I G, I T A L dot com. We
actually there's uh, there's actually a few you know, web

(31:55):
addresses out there, but we created UG Digital just to
kind of shorten it so that you're not typing this
long Urban Grandstand Digital you know dot com to get
into the website. So Urban Grandstand Digital or Urban Grandstand
dot com works as well, but we definitely promote and
we brand everything with ugdigital dot com. So that is

(32:16):
the website, we're all over social media. On Instagram we
are Urban Grandstand Digital still, on Facebook we are Urban
Grandstand Digital mag m ag. And on Twitter we are
Grandstand Urban. Uh. And actually the story behind the Twitter
with us changing the name around wood being backwards. Somebody

(32:39):
hacked our account when we first created Urban Grandstand and
you know, there were some some things going on on
the Twitter that made them suspend our account. So when
that happened, we actually just made a whole new account
and we just write the name backwards. So that's Grandstand Urban.
But that's the website and then social media and then

(33:00):
and anybody looking to reach out to me directly, I mean,
whether it's for promoting an artist or getting the story
up or getting somebody onto the website or into the
magazine advertising purposes as well, because we definitely, uh, you know,
we definitely look you know, to sell advertisement with the
magazine and whatnot. They can actually just reach me directly

(33:20):
on email, which is James dot Johnson at Urban Grandstead
dot com. You know, one thing I love about your
website is the and I can tell you you actually
made this website. Navigation on it very easy. What I
like about the website is that it's clean. It's clean too,
It's a clean way of navigating. Well. The thing that

(33:44):
I want to put out there actually right now is
that the current version of the website I did not
do that. I wish I could say that I did it,
but I didn't do it. I actually got I actually
got to a point where it was so much going
on for me at the time that I just I
really didn't have the time to really put into doing
the website. Like I you know, when I got into this,

(34:07):
I really had a problem with delegating things. So with
this being my dream and my passion and my vision,
like I felt like I need to do it all,
and I need to do everything. But what happens is,
you know, as things really start to grow and you
start getting more, you know, more things going on, it
just becomes merely impossible for you to be able to

(34:28):
handle all of those things. So I had to do
kind of some work within to be able to delegate
certain things. And the website was the one thing that
I never wanted to delegate to anybody, but I kind
of took a step back and I found a company
here in Cleveland, you know, that was able to do
my website. Actually, the guy that designed that, he goes

(34:52):
by will William Dynamite or will Dynamite, and he did.
I think that he did a phenomenal job with the website,
you know, the way things are and just like you said,
it's really clean. So you go into the website and
it's not stuff all over the place. And I had,
you know, a vision in my mind of how I
really wanted things to look on the website. And I'll

(35:16):
be the first to say that his vision when he
designed the website, it was not what I was thinking of.
But I think I was probably like at the happiest
point in my life, you know, in terms of the
website once he did it, because it looks, like you said,
really really good. It's really clean and it's not stuff
all over the place. And that's the thing that you
find when you go to a lot of websites, you

(35:37):
kind of got stuff everywhere and you're trying to figure out, well,
where do I find this and where do I find that?
Whereas with this website is pretty much right there in
your face, like you can find everything. Now.

Speaker 5 (35:48):
I do.

Speaker 1 (35:48):
I do a lot of the day to day routine
maintenance and whatnot, but the full design of the website
that was all by William Dotamie though. Yeah, and I
must says he's done a phenomenal job, said he easy
to advigate. It's clean, very cris colors, it's in your face,
and it's a very focused website. So yeah, and you

(36:09):
know it doesn't have anything scattered anywhere. Yeah, I mean
he he did a really good job with the website.
And then it made it easier for me because from
there I was able to I have we have two
apps for the uh we have two apps for the
magazine and the website now, so the the one app
is actually through you know, one of the publishers that

(36:30):
we work with or one of the distributors to the
online distributors. But then the second app that we have,
I actually was able to build that myself. But you know,
with the with the apps that we have, then I
was able to really plug the website into them, plugged
the magazine in and then also plug social media for
all of the people that are involved with the magazine

(36:51):
and whatnot. So actually his information if you we have
the free apps in the app in the iTunes app store,
and then we haven't appen the Google place far as well,
all of which are free. But then if you go
into those, you can actually pull up like the social
media accounts for everybody involved, including him, so that then
you can find more information about them as well. So
that's one of the other things that I really, you know,

(37:14):
trying to make sure that I do with this magazine
and with the grant, is everybody that's involved, Like I
really want them to be able to grow from this,
from this experience too, Like it can't just be all
about me, especially when I got you know, all these
other people that are putting in their hard work and
their time and their talent and skills trying to trying
to make this a success, like they need to be

(37:34):
able to shine to And you know, the other thing
that I want to ask you too, is that you
know you have a current issue that's up right now,
so we're really wanted to talk about that. Let us
know what we can find in it. Who's going to
cover Please talk that we issue out And when I
tell you, we have been we've been working feverishly. If

(37:58):
I want to say that, like, we've working really really
hard all months long to get this issue out. So
many things were going down with this issue, good things,
but we actually, I was prepared to release the issue
about two weeks ago, and you know, we have really
been working hard to get a feature with Tracy Braxton.

(38:21):
You know, obviously The Braxton Family Values was you know,
getting ready to come back on for the second half
of season four because a lot of like a lot
of the promotion that you've seen out there has been
saying that it's season five, but it's actually still season four.
It's just like the second half of the season though.
You know how they cut they split the seasons in
half now and they do like the first and then yeah,

(38:44):
they do like the first nine or ten episodes, and
then they come back later and they do like the
last nine or ten episodes. So that basically is what's
going on with the Braxton Family Value. So it's actually
still season four, it's not season five. But we had
been working to get a feat here with Tracy Brexlett,
and that kind of goes back to, you know, a

(39:05):
lot of what we try and promote with the magazine.
Tracy Braxton is somebody that I've actually wanted to talk
to for a long time. And you know, obviously there's
Tony Braxton, There's you know, there's the other sisters. Uh,
there's Tamar, and you know they're doing a lot of
big things, you know obviously, But I just feel like

(39:25):
everybody wants to talk to Tamar, or everybody wants to
talk to Tony Brexton, but nobody is out there really
reaching for Tracy Brexton. And Tracy Braxton got some really
good stuff going on out there, Like right now, she's
the ambassador, she's one of the new ambassadors for the
United Nego College Fund, and that's something that you know,
we all want our kids to go to school and

(39:46):
we want them to go to college, but nobody really
talks about it though, and that's something that people need
to hear about. And you know, she's got some other
things going on too. You know, her son was diagnosed
with rheumatoid arth this with juvenile rheumatoid authritis, and that's
that's a lot to go through. I mean, you know,

(40:06):
the struggles that he's gone through and the pain that
he goes through. It actually kind of puts me in
mind of somebody that has like sickle cell sickle cell
anemia or you know when they have the sickle cell
crisises and they go to the hospital, and I mean,
I know a lot about that just because of working
in the hospital and whatnot, but just you know, in comparison,
it kind of makes me think of that. But you know,

(40:26):
obviously with it not being the same thing, but they
still go through a lot with that. And she's doing
a lot of public speaking and whatnot to really speak
out and make people aware of juvenile rheumatory arthritis, and
nobody's really talking about that. You know, people just want
to talk about when the sisters are fighting, which I
mean their sisters, So they're gonna fight. Like if they're

(40:47):
not fighting, then they not being real with each other.
And that's just my personal opinion, Like every everybody in
their family is gonna fight, and you're gonna be mad
at your sister or you're gonna be mad at your
brother for a minute, and then you know a little bit,
a little bit later, you're like, Okay, I'm not mad
no more. But I just I just think that she's
got some really good things going on, and nobody really

(41:09):
wants to talk about it. Whereas I want to put
that stuff out there. So when that opportunity came about
to do this interview with Tracy Braxton, I said, Okay,
we got to hawk the issue until I do this interview,
and then we can put this interview into this issue.
And then obviously, you know, it coincides with the with
the new episodes of the show coming on now, so that's.

Speaker 2 (41:31):
A good thing.

Speaker 1 (41:32):
And it just goes to show that hard work really
really pays off. Like we've been back in this for
a little bit over a year now and we're getting
interviews like Tracy Braxton and then you know, I got
a call from her team earlier this evening and they're like, okay,
well make sure we have the link and then we'll
make sure that we live tweeted on the show. Since
we live tweeted through the show. I mean, that's that's

(41:55):
nothing but God. Man, that is nothing, nothing but God.
You know, prayer, prayer works. It does when it does
when you're following your dream and following your passion, like,
can't nothing but good come from it? And you know,
it all attributes back to the hard work. But that
was part of the delay of this month's issue because
it really should have been out a little bit sooner.

(42:15):
But the cover we don't want to give away that.
We don't want to give away the whole issue, though
we want people to go there read that. Yeah, definitely issue.
I didn't want to talk about the Discover story too,
because I think that that was something phenomenal too. Like
we uh, I did an interview with a young lady

(42:36):
by the name of the FIS of Monroe, and we
got blood, blood flugetting the last part of it. We
got about too many of that. So we will make
sure we get to get this out to everybody. Okay, yeah, yeah,
the FISA Monroe, I'm definitely a really really good story.
I definitely want people to check that out. Really phenomenal story,

(42:58):
phenomenal young lady. And I mean we were blessed to
have the opportunity to speak with her, and after doing
the interview, it kind of came afterwards that I said,
you know what, she needs to be the cover. So
it never was planning when I actually talked to her.
But then once I did talk to her, I said
he needs to be the cover. So I mean, I
think that says a lot right there. But I definitely
want people to check that out. You know what, I

(43:21):
like to thank you this evening, mister James Johnson. We're
talking to missus James Johnson, Herban Grandstand Magazine. Thank you
for joining us this evening. Once again, we want to
give a shout out to Brandon over in Miracle Marketing
for assisting helping to set up this interview so we
can talk about your magazine and all that you're doing
for the community in the business world and helping getting
everybody's message out there. You have my information. We're going

(43:44):
to make sure that we keep in touch, and I
love to have you back on the show any time
you want to talk about anything that's sound cool man,
anytime I could get on there and I want to
be back on the show. I loved this, you know.
I love the opportunity to, you know, definitely get the
message out out there, and I appreciate people like you,
you know, who are allowing me to do that. Now.

(44:06):
The problem sirt at the time. I just want to
say thank you for everybody to tune in and see that.
We're gonna sign out with Jaws of Life new single
called Sick, which is on his new album Lifeline. Y'all
check that out, and we're gonna make sure that we
had mister Johnson back from Urban Grandstand Magazine next month
and he's gonna talk about another issue. We gonna make
sure that happens. Okay, I'm ready for him, man, all right,

(44:29):
get out there. Good night everybody, and thank you for
joining us this evening for another show.

Speaker 5 (44:33):
Okay, any people in that house, you're abound to wait.

Speaker 4 (44:36):
Somebody, you.

Speaker 5 (44:40):
Comeplex?

Speaker 3 (44:41):
What ado?

Speaker 1 (44:42):
Listen?

Speaker 3 (44:42):
Cloth I wake up with the moment.

Speaker 4 (44:46):
Can I tell me some truth might go await me
or breath or check them up for the school. I
know that's sad.

Speaker 5 (44:51):
Just acts name of your movies or boot mem Flex
bread Tuffet post starring the Tricks showing

Speaker 1 (45:01):
S
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