The Ignition Pod

The Ignition Pod - Where Marketing Ideas Ignite. This is a thought leadership podcast packed full of inspiration for marketing executives and business leaders around the world. We regularly speak to a variety of people to discuss hot topics such as sustainability in marketing, the psychology of marketing and entrepreneurs who have become self taught masters of their own sales and marketing destiny. If you are in to business of any kind, then this is the podcast for you. Learn how to put marketing at the heart of everything you do with professional tips and tricks to help you along the way. We hope you enjoy!

Episodes

Weekly Retail Round Up - 29th May 2020

May 29, 2020 • 4 mins

As the UK government announces plans to re-open the retail sector, we examine the timeline behind the phased approach and detail which retailers are able to get back to business first. We'll look at why it's good news for Eve Sleep and B&M, what's next for Monsoon Accessorise, how the Co-Op are supporting its elderly and vulnerable shoppers and what plans do Harrods have to sell excess seasonal stock? All that and more in this 5 mi...

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Weekly Retail Round Up - 22nd May 2020

May 22, 2020 • 5 mins

As retailers start the recovery from the Coronavirus pandemic, find out which categories have been doing well at Asda and M&S, more on the re-structure at Clarks Shoes, how N Brown Group remain optimistic about the future and hear about some brilliant partnerships forming between Cafe Nero, Uber Eats, Majestic Wine and Deliveroo.

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Weekly Retail Round Up - 15th May 2020

May 15, 2020 • 4 mins

As UK retailers start to plan for re-opening, join Dan Cottrell for this weekly round-up of retail news as of Friday 15th May 2020. In this episode, find out how Mike Ashley and Peter Cowgill are in a race to acquire shoe retailer Office, what are Boohoo planning to do with it's latest £200million of fundraising, how Sainsbury's are expanding their rapid e-bike delivery service, positive signs for Watches of Switzerland and how Mor...

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Building Brand Loyalty Through the Generations

May 6, 2020 • 35 mins

A brand that knows a thing or two about surviving in times of crisis, is 143-year-old manufacturer, Silver-Cross. We are joined by Global Head of Brand, David Abbott to talk us through how this true household name has weathered two world wars and a few global pandemics to stand the test of time. We'll explore how the brand has remained top of mind through the generations and built up an impressive following including that of the mo...

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Weekly Retail Round-Up - 1st May 2020

May 1, 2020 • 5 mins

Join Dan Cottrell for this weekly round-up of retail news as of Friday 1st May 2020. In this episode, find out how much the grocery market is set to grow in 2020 along with how brands are innovating to provide a more direct to consumer route to market. We'll also take a look at how The John Lewis Partnership are looking to introduce strategic changes to emerge strongly post the Covid-19 pandemic. Which retailer has just posted 166%...

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Weekly Retail Round-Up - 24th April 2020

April 24, 2020 • 5 mins

Join Dan Cottrell for this weekly round-up of retail news as of Friday 24th April 2020. In this episode, we'll take a look at the figures behind the sharpest ever decline in retail footfall, which sector looks set to be the biggest casualty amid the Coronavirus pandemic, how Primark have seen sales plummet from £650million per month to £0 and which product is causing a surge in sales at Poundland. We'll also be taking a look at som...

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Marketing in a Global Pandemic

April 8, 2020 • 42 mins

Without a doubt, we are living in unprecedented times, the global economy has been hit harder than its ever been before and the personal worry about our jobs, health, lifestyle and loved ones is something that’s touched us all. Today we talk to Marketing Services Procurement Guru, Sarah Scudder, https://www.linkedin.com/in/sarah-scudder-marketing-services-procurement-guru-%F0%9F%92%81%E2%80%8D%E2%99%80%EF%B8%8F-9287404/ who talks t...

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Marketing - An Entrepreneurs Journey

March 19, 2020 • 54 mins

In this episode we talk to Entrepreneur Simon Bourne (AKA The Shoe Guy), Founder of The Hand Dyed Shoe Company; https://www.handdyedshoeco.com

Join us as we discuss Simon's own marketing journey, building a brand from scratch, a BBC2 Dragon's Den appearance and the power of positivity in turbulent times.

Hosted by Dan Cottrell, Head of Business Development and Marketing at CPI Group www.cpi-group.co.uk

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Sustainability in Marketing

February 26, 2020 • 82 mins

Lots of fascinating discussion, insight and ideas crammed in to a wonderful podcast discussing the new paradigms of sustainability, future trends, how paper smells and easy wins that marketeers can make to meet their sustainability goals.

Hosted by Dan Cottrell, Head of Business Development, Marketing and Client Services at CPI Group - www.cpi-group.co.uk - Dan is joined by a panel of expert guests including:

Paul Foulkes-Arellano, F...

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