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May 16, 2023 • 24 mins
My guest today is Cheryl C. Jones! She is the writer of best-selling book, "Emotional Self Mastery"! Hear how Cheryl helps her clients take ownership of the issue, and change the results!

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(00:04):
Hi, everybody. I'm Lisa,asked lilisia inventress, CEO and founder of
Inventing a to Z and The InventurousPodcast. Today, I'm super excited because
I have a phenomenal guest on ourshow today. Her name is Cheryl Jones.
I don't even know how to starttalking about Cheryl. Cheryl is an

(00:25):
author and best selling author Emotional SelfMastery is the book. You have to
get it. And we'll give herwebsite and all that stuff in a minute.
But Cheryl's welcome to our show.You'd have no idea how excited I
am about having you, because weall need your positive energy. Welcome to
Cheryl Jones. Thank you, Lisa. I'm thrilled to be here. I

(00:46):
just adore you, and I can'ttell you how excited I am about being
on your show, So thanks somuch for having me. I appreciate it.
Oh my gosh, we're this isgonna this is not gonna be long
enough. I tell you, becauseI can talk to you for hours.
We went out together and we meteach other. Cheryl's here all the way
from San Antonio. She's still inSan Antonio, but we actually physically got

(01:08):
together here in New Jersey and itwas the best lunch. We were able
to talk and talk about what youdo and how you elevate people in the
incredible way that you do. Cheryl. So let's let's talk. I'm gonna
allow you to talk because I'm justgonna talk about you. But also let's
talk about Cheryl Jones, your bookand the favorite things about you, what

(01:30):
you do between your your coaching,and your motivation. Let's talk about you,
Cheryl. Hey. Thanks. Yeah. So I wrote a book called
Emotional Self Mastery. This is whatthe cover looks like and it's on Amazon.
And really it came out of alike a hard place of knowing that
I wanted to help other people becauseI went through so much, so much

(01:55):
growing up, trauma, parents,divorcing, you know, thinking I wasn't
enough, always trying to please people, had no bound while you did have
some boundaries, but my boundaries werereally weak, and I got walked on
and taken advantage of so often.And then I started realizing that I didn't
want to live like that anymore,and I couldn't figure out what to do

(02:16):
about it, and traditional counseling didn'treally work for me. It didn't really
get to what the issues were.And so this is this is a book
that's a little bit of science onthe front end, so you understand how
your brain works and how you hangon to stuff, even from like utero,
even the day you were born.There's a little story in there about

(02:38):
my experience the day I was born, and I thought I was abandoned,
and I hadn't been. I mean, obviously, well, I guess it's
not that obvious, but I wasn'tabandoned. But my mom was real ill
and had some kind of infection.And in the sixties when I was born,
they mothers came to the nursery ratherthan the babies the way we do

(02:59):
it now, which the babies cometo the mother's right. And so I
was in the nursery for about thirtysix hours or longer without any voices.
I recognized your people, I knew, and not a lot of attention.
And you're with your mom. Youwere with your mom for nine months,
right exactly. So I'm hearing muffledher voice, my mother's voice, right,

(03:22):
And so now there's no voices Irecognize. Now in the book,
I explained how I have this memoryand so forth. So I won't go
into all that, but in thatmoment when I thought I'd been abandoned,
I didn't have language, but Iknew what the emotion was and that informed
all of my experiences and my relationshipsgoing forward, which meant that I got

(03:43):
walked on, stepped on, takingadvantage of, you know, just all
kinds of things. Didn't have alot of self worth, and I should
have had self worth. Everyone hasworth, everyone has got value. But
the problem with that is it itmessed up my relationships made anything. So
so let me ask you a question. I'm sorry. That's a very interesting
part of the book, and I'dlike for everybody to really purchase that because

(04:05):
it's an amazing book. And Ithat was my favorite part too. You
understanding that that where that came from, you know, and that's that's how
you actually fix I mean, youlift through things, you live three experiencing
and through understanding. So when didyou Okay, so you felt that emotion

(04:27):
and you tapped into it because oftriggers. Obviously I went for some self
help. You went for therapy.But when when was the time that you
actually found out, um, exactlywhere it was coming from. I was
probably in my early twenties, andmy mom referred me to this regression therapist
because therapy just wasn't really working.That's when I identified the event and I

(04:49):
went, oh my gosh. Icould see the bassinet, I could see
the ceiling tiles. I was there, and I was totally awake. It
wasn't like I was hypnotized or anything. But even though I knew the event,
I couldn't fix it at that age. So another ten plus years go
by, and I maybe longer,Actually I'm not really sure, and I

(05:12):
was probably in my forties, whichis kind of late, you know,
to be figuring stuff out, butyou hope that you've got it figured out
earlier. But I didn't. Andso I came across this technique called the
emotional Freedom technique, and it usesthe same meridian points of the body that
I acupuncturists would use, but youtap on them. And I trained to

(05:32):
be and I'm an advanced practitioner ofthe technique and I trained on it and
I started using it on myself,and that's when I was able to like
really like neutralize that whole belief ofabandonment and thinking I wasn't good enough and
I had no worth and all ofthose things. And you know it stops
up a little and here and there, but you know, not to the

(05:55):
extent that I once lived it atall. And so it's just minor now,
and you know, it's like it'snot running my life. And let
me tell you, that was probablythe most powerful thing I learned, and
I use that with my clients todaywhen I coached them, because we all
have as you were saying, weall go through stuff, yes, and
then we go through another thing thatmakes us think of that old thing that

(06:17):
happened before and have those same emotionsbecause the chemistry gets shot off in our
brain and bloods our body, andthen we feel that same emotion when its
right exactly it happened there there maybewhen you're alone. I mean in your
instance, you you felt like youwere alone because your mom wasn't there because
she was ill. Right, sothose same triggers. I mean, it's

(06:39):
really something. This is we're touchingand hugging and being physical with one another
and doing this and having conversations isso important to human right right right.
I love that you have even masteredclasses, your coaching classes and missed one
of your events. I was inI wanted to. I wanted to surprise

(07:00):
you and come to your events.That would have been awesome. I would
have loved to be there, butI mean I couldn't tear myself and have
and be in two places at thesame time. And I tried to figure
it out. I don't want toget from Atlanta to San Antonio. How
do I do that and get backto get back to the conference. I
really wanted to be there and listento you um in person and just support
what you're doing, because I mean, you know how to elevate. You

(07:25):
know, you talk about elevation andbringing yourself to another level, so that
my uncle used to talk about thatall the time, and that comes with
a lot of meditation and prayer andthoughtfulness and being in your moment in all
of those things. So I lovetalk about what you spoke about at your
at your conference. So what Lisais referring to is last weekend we had

(07:46):
a women's retreat and at that retreat, we talked about the law of attraction
because I'm a big believer of thatand all kinds of amazing things like you
have coming into my life. Iacted you, and I'm so appreciative to
that, and in that the thingsthat we focus on, that we give
our attention to, are what we'remagnetizing to us. And so that is

(08:11):
what people go. Have you everheard here you go, have you ever
heard the phrase, well that's thesecond thing, let's just wait for the
third. Everything bad comes in threees, right, or let's wait for the
next shoe to drive right? Always? And so what are they focusing on.
They're focusing on the negative, thenext negative thing, the next that's

(08:35):
getting past the negative thing that's happening, looking for the next negative thing.
Yep, they're looking for so theinvalidate the fact that they always come in
threes. Yes, they always comein three. Now it's gonna it's raining
outside. It's gonna be a horribleday today. This is the beginning of
a horrible day. And right,yeah, sure, sure, you speak

(08:56):
what you want into existence, everythingtotally right, I mean, you know
you know this, you're living itabsolutely. You know. We spent a
lot of time on law of attractionand talking about how our perceptions. Actually
where I started the workshop was howour perceptions set us up for things.
So, you know, we havea perception that somebody says something and we

(09:20):
hear it, we go, oh, okay, then I must I should
believe that. But we don't consciouslysay oh, I should believe that,
you know, And instead we buyinto it and make it our own.
Yes, and it's not. It'snot for us to own it. Was
somebody else's thought that the verb thatwe picked up on, And I was

(09:41):
just talking to somebody about this atlunch about how I'm starting to notice the
things that pop up in my brain. And Gore, who's responsible for that
idea, said that you said thaton motivation on Monday, and I was
stunned, and you just spoke itout, and it's it's the truth,
eve, what people say, especiallywhen it comes to people you love in
your life. You know. Ithink when you get to a certain point

(10:05):
in your life that you start toweed out, right. I was talking
to somebody about this this morning,how you know, God brings certain people
into your life, but he alsohelps you weed them out, you know.
I think that's the discernment that weall have that we don't always listen
to, Right, you concern whobelongs in and out of your life,
I mean, with help by thegrace of God and following your gut instincts,

(10:26):
right, you know. The exampleI want to use is when you
walk into a full room, right, and you walk into a room of
ten people, and you're feeling likea little off. Right, when you
walk into this room of ten peopleand there's that one energy in the room,
that's probably the thing causing you tobe a little off. And that
now that that tenth person walks outof the room and there's nine in the

(10:50):
room, and all of a sudden, your energy changes, right, Your
energy shifts because people do bring energyinto a space, good and bad.
You know that affect you. AndI think I mean teach us how to
teach us how Cheryl to eliminate orrebuke that type of emotion. You're gonna

(11:11):
need a rattle and some holy water. Now now now I'm kidding, I'm
gidding. I have my stage righthere. That's chapter something or another in
my book. Yes, I wastrying. I was trying to thumb through
certain pages in your book. Butum no, but it doesn't have to

(11:31):
be that that you know, ofcourse not okay, that overdone. But
anyway, and I don't know,the staging isn't necessarily overdone. It's no,
but it's you know, it's justnice. It's just nice. Even
if it's an emotional thing. Ithink it's just a I mean for me
where my family's from the West Indies, it was just like you know,
purity clean out exactly and it smellsgood. It does in the house.

(11:54):
It helps. Yeah, but youcan't run around burning stuff everywhere, you
know, and spoken places you know, that's a fire alarms and stuff.
But what you can do is ifyou walk into that group of ten people,
that room with ten people, andyou've got some there's some vibe,
you know, vibes off and andlet's say you know, maybe there was
an argument between two people or something, and you know, the energy is
really tense, and you're like,wow, okay, Well, what you

(12:16):
can do is when you leave,you can make sure because we have energy
bubbles around us, and so whatthe vibration that our bodies are putting out
is the emotion that we're feeling.And so we might be feeling anxious or
mad or upset, and that vibeis out here and you pass by somebody
and your bubble and they're bubble crossand you can pick it up and you

(12:37):
oh, that's yucky. Yeah,you know. So what you can do
is literally just brush it off yourselfall the way down to your feet,
literally front and back wherever you canreach, and then shake your hands out.
And I know that sounds so hopeit's not the kind of like,
oh no, it works the attention, you know, you Timmy talk about
that every Monday, and I doit. I physically do it. I

(13:00):
tell everybody all your shoulders because that'swhere it sits, well, tension sits
there. But then protecting yourself fromall this stuff too, and it's getting
rid of it, you know,because it becomes a tangible thing, absolutely
does. It becomes a physical waysticky. It's sticky negative energy sticky,
and negative energy covers a lot ofdifferent things. It's not just anger,

(13:22):
it's it's resentment, it's guilt,it's frustration, irritation, it's all those
things, and it's sticky energy,and really is staying in a higher vibration,
you know, closer to love andjoy and the positive expectations is where
you want to live. Because whenyou're living at that vibration and your bubble
is filled with those kinds of thatkind of vibe, then you attract those

(13:46):
things to you, and people wantto do business with people who've got a
high vibe. You know, peoplewant to hang out with people who have
a high vibe. Why do youwhy do you think? I keep coming
back to Motivational Mondays. It's youand we want you in mo. We
need you at Motivation Monday. It'ssuch a wonderful conversation all the time,
and there is so much energy.You know, your energy is definitely palpable,

(14:09):
and I love it, and pleasekeep on coming back. I know
you're busy and everything else, butit's it's so wonderful to have people at
yourself come and elevate those who arethere, because that's what they look for.
I mean, some people don't sayanything, you know, they don't
say anything. They look for yourenergy. They look for that energy and
they're quiet and they you know,it starts their Monday you start their Monday

(14:31):
morning off. I make it apriority. I make it a priority.
I come as often as I can. I realize through and I think you
know as as entrepreneurs, and manyof them are solopreneurs, meaning they're they're
all by themselves, they're run ofthe whole shebang by themselves. And it's
hard. It's really hard because theyhave the responsibility for everything and sometimes the
weight of running your business can bereally heavy and it causes self doubt and

(14:54):
worry and concern. And you know, if you can just release that again,
you're in the lower end of thevibrational hierarchy chart. If you can
release it and move up a bit, then you'll attract more money and more
customers and more partners and more moregood stuff. You know, talk about
that chart. Oh, I haveto have one. Let's see. Okay,

(15:18):
you're not going to probably be ableto read it, but I can
see it. Can you see it? Okay? Sort of At the very
bottom, we have shame. That'sthe lowest vibration there is. And at
the very top right here, samedoes that say shame, guilt, shame,
guilt, and despair. Yeah,and the top we have love,
joy and powerment and freedom. Andactually love is the highest vibration there is.

(15:41):
Shame is the lowest vibration there is. And when you're below the red
line, which is right here,when you're in these vibrations down here,
which are like boredom, pessimism,frustration, overwhelmed, disappointment, that those
are all very low vibrations, notvery attractive, and us you're looking for
other people with the same vibrations.I'm not, you know. But when

(16:04):
you move up above that and you'rein hope and positive expectation and optimism,
then those are the vibrations that youtend to attract to you. And it's
it's amazing, it's just amazing whenyou focus on gratitude, and you talk
about this often on motivational Mondays.But when we focus on gratitude and we

(16:25):
look at instead of where we're goingand how far we still have to get
there to get there, you know, that distance between now and our goal,
but instead turn around and look athow how far we've come, then
it's much more powerful. That's muchmore Gratitude is in the past. It's
what we've already experienced, what we'vealready received. And you can have gratitude

(16:48):
for what comes it's going to cometo you. But the powerful gratitude is
what how far you've come already.And every one of us has come very,
very far, very far to getto this day. We've over come
all kinds of hurdles and we needto we need to stop and acknowledge that
and acknowledge that we've had support andencouragement and you know, just a loving

(17:10):
upper you know, love or lovingGod that's looked over us and for sure
empowered us, you know kind ofthing. But so many entrepreneurs um forget
to have the gratitude in the moment, you know what I mean, Because
we were constantly striving for the nextwhat's the next thing? This was great,

(17:30):
just wrote a book, book cameout, It's wonderful. Onto the
next, onto the next, peoplewill say, what are you going to
write next? And then the pressuresthere. Let me bask in, Let
me just bask in the beauty ofthis book. It's really hard for us
to do that, you know,have all of these great accomplishments and congratulations

(17:51):
because that's a spectacular accomplishment. Sowe have to remind ourselves to take that
moment and bask in that moment forminute or two before we before we rush
ourselves and pressure ourselves into doing thenext thing. You know. Just all
of the steps that we've taken,as you said, are giant steps to
get absolutely, get absolutely, ButCheryl, I want everyone to know where

(18:17):
they can find your book, sothey can find my book Emotional Self Mastery
on Amazon. I got nudged todayat lunch with a girl from a girlfriend
that I need to make an audiobook, So okay, that'll be on
my list of things to do.It's not yet an audiobook. It's fifteen
ninety five. It's very affordable,so that's the first thing. It has
the ninety day journal that I madeto go with it, and it doesn't

(18:40):
have to pair up, but itdoes pair up nicely, and it's to
help you kind of get deep intoyour head and kind of look at what
you're thinking and what your beliefs are, and it's you could you know,
you could write something daily, oryou could just thumb to the middle of
the book and choose a prompt thatworks for you. I'm working on another
book that's on the tapping stuff Iwas talking about earlier on and so that's

(19:03):
pretty exciting. And I'm working alot right now with kids between eleven and
twenty two. They, like youknow, we had are not like we
were immune to all the things thathave happened over the last five years.
But I think we have more copingskills than they have between that age group,
and they've really been impacted by thethings that have gone on in our

(19:23):
world and are really questioning why amI here and are struggling to make sense
of it. So I'm work doinga lot of work with younger people,
although I continue to work with adultsand I love that. It's a lot
of fun. The people can reachme on my website and it's a company
name is simply the Best Results.So the website is https colon slash slash

(19:47):
simply the Best Results dot com simplythe best. You know, that's so
quie than all the rest. Somebodysuggested, Okay, I've been in business
for thirty three years and I'm onlytwenty seven anyway, and yes, and
someone suggested that name. When Istarted my company, I went, oh,

(20:08):
I don't know if I could saythat. I'm very proud to say
that I do get simply the bestresults. Now, yeah, I didn't
know about team to turn her songat that, Yeah, I mean,
yeah, Well I can see whyyou get simply the best results because you
put them out there, you putup that positive energy. Now are you
having anything? Is there? Isthere an event coming up? So I

(20:30):
want to promote in showcase and highlightanything that you are doing I've got a
couple of things in the works.One is a retreat for so this last
retreat was for women only. Thenext one will be for men and women,
so it'll be co ed. Andthat right now is looking like late
June. The data is not firmyet, and if not June, it

(20:52):
will be in July. And thenI'm also planning to do a virtual training
for kids. Um I say kidseleven to twenty two. I don't know
what the twenty two year olds think. They are little kids, but it's
it's all about, you know,emotions and m staying on top of things.
So those things are the work andthe titles aren't firmed up just yet.

(21:14):
But know all about that, honey. Just you think of it,
write it down and pick a dateand you just put yourself out there and
we and we will show up.Awesome. Thank you, thank you,
thank you, And let's here andshare how we can get in touch with
you and so forth. But butCheryl, it's always a pleasure, always
a pleasure speaking with you, seeingyou, with seeing you. Oh,
you got to come to the conferencein September. I have to talk to

(21:38):
I want to come to the conference. I have one challenge, though,
what's the challenge. The challenge isthat I have to be back the next
day for pink, for pink,pink as in a pink is going to
be with you. Well, we'llleave together. We'll go together. I'll

(22:00):
leave my cop and when we goto are you kidding me? Pink love
pink? I love love love love. Can I tell you how much I
love pink? Almost? Just Ilove you? But I haven't seen your
roller skates, so you know,um, roller skates, but roller skates
too. We should all roll yourroller skates, you know. Okay,
No, I'll explain that later.A little awkward anyway, but yeah,

(22:26):
so I'll, i'll, we'll talkfurther about if I can make the two
happen. It's she's Monday, Monday, and I have Monday after your conference,
and I have been waiting years forthis opportunity. You can't miss that,
no, and so I just Iit was hard, but but we
talked more about it. We canget you back on a flight, you
know. I mean the conference startsat ten true, it's ten am,

(22:48):
ten am. We're pushing it tothree. It's supposed to end it two,
but we usually push it to threepeople can shop and network like you
know, it might be able towork. It might be able to work.
I need to look at it.I need five o'clock flight. I'd
like to be in both places withno and you can be you could be
back on Monday, Sunday night.It's Sunday afternoon, the conferences. That's

(23:10):
right, that's what thanks concert umprobably seven Oh nice, Oh that's gonna
be. So it should be likeif something happened, I should be able
to get another flight home. It'sjust that I've been waiting a lifetime to
see her. Is that you can'tmiss that? That's priority, it really
is. Yeah, there's I haveanother pink story that I'll tell you a

(23:33):
later day. But Cheryl, again, it's been wonderful having you here,
and I so look forward to seeingyou on motivation Monday or whenever, whenever
I could see your beautiful I'll bethere. And uh so, thank you,
thank you, thank you one moretime. Your website and uh and
your name company and website company nameis simply the best results and you can
reach me at simply the best Resultsdot com or Cheryl C. H E

(23:57):
R y l at simply the bestResults dot com I love it. I
love it. Let's let's do itout dance. Thank you so much for
being on the show. Let's dothe happy dance. Love having you,
and I can't wait to see youon Monday. I'll be there. Bye bye
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