Bio
Megan Dougherty is a digital marketing strategist with a background in online business development. She has had the opportunity over the years to work with hundreds of business owners in a huge variety of industries. In 2017, she co-founded [One Stone Creative](https://onestonecreative.net) a podcast production agency specializing in white-label podcast production and network development.
In 2020 One Stone Creative developed the Business Podcast Blueprints, to help companies and executives dial into the specific ways they can leverage a podcast for their content marketing and business development goals. Megan is also the creator of the [State of Business Podcasting Report](http://podcastingforbusiness.com/report), and author of [Podcasting for Business: How to Create a Show That Makes a Bottom-Line Difference for Your Company](http://podcastingforbusiness.com/book).
Episode Description
It all comes down to what you're optimizing for - and what you're measuring. Jill and Megan are digging into what makes podcasts effective, and how to decide if a show is right for you - or if you already have one - how to make it work harder for you.
Social Media Links
Website: https://OneStoneCreative.net
LinkedIn: https://www.linkedin.com/in/doughertymegan/
Free Gift
Interested folks can check out the latest State of Business Podcasting Report! https://podcastingforbusiness.com/the-state-of-business-podcasting-report/
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