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June 30, 2025 50 mins
In this live episode of The Jimmy Rex Show, Jimmy sits down with legendary endurance athlete James Lawrence, better known as The Iron Cowboy. James is world-renowned for completing 100 Ironman-distance triathlons in 100 consecutive days—a feat that shattered the boundaries of what most thought the human body and mind could endure.

James unpacks the mindset, discipline, and relentless drive it took to pull off the impossible, and how failure, pain, and even public doubt played a role in forging his success. From the darkest moments of the 100 to the power of community, belief, and personal accountability, this conversation will light a fire under anyone who’s ever questioned their limits. 

This podcast was the first of many live podcasts coming to The Jimmy Rex Show, as they are recorded and hosted with the help of the WTF network. We will be doing more of these Expert Networking Nights so if you want to come be a part of this incredible live atmosphere and networking nights, please follow Jimmy on Instagram to see when the next event will be held!
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