June 30, 2025 • 50 mins
In this live episode of The Jimmy Rex Show, Jimmy sits down with legendary endurance athlete James Lawrence, better known as The Iron Cowboy. James is world-renowned for completing 100 Ironman-distance triathlons in 100 consecutive days—a feat that shattered the boundaries of what most thought the human body and mind could endure.
James unpacks the mindset, discipline, and relentless drive it took to pull off the impossible, and how failure, pain, and even public doubt played a role in forging his success. From the darkest moments of the 100 to the power of community, belief, and personal accountability, this conversation will light a fire under anyone who’s ever questioned their limits.
This podcast was the first of many live podcasts coming to The Jimmy Rex Show, as they are recorded and hosted with the help of the WTF network. We will be doing more of these Expert Networking Nights so if you want to come be a part of this incredible live atmosphere and networking nights, please follow Jimmy on Instagram to see when the next event will be held!
James unpacks the mindset, discipline, and relentless drive it took to pull off the impossible, and how failure, pain, and even public doubt played a role in forging his success. From the darkest moments of the 100 to the power of community, belief, and personal accountability, this conversation will light a fire under anyone who’s ever questioned their limits.
This podcast was the first of many live podcasts coming to The Jimmy Rex Show, as they are recorded and hosted with the help of the WTF network. We will be doing more of these Expert Networking Nights so if you want to come be a part of this incredible live atmosphere and networking nights, please follow Jimmy on Instagram to see when the next event will be held!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hello, and welcome to another episode of The Jimmy Rex Show.
Speaker 2 (00:04):
Today on the podcast, I sit down with James Lawrence,
the Iron Cowboy.
Speaker 1 (00:08):
This is a special episode.
Speaker 2 (00:09):
This was our first ever live podcast in front of
about one hundred people, and so the audio you might
see is a little bit different than when I'm in
my studio, but Amazing Audio.
Speaker 1 (00:20):
Really had a fun experience doing this, a little Q
and A with him. Afterwards we did our networking night.
We do this once per month.
Speaker 2 (00:26):
Now I'm gonna do a live show here on The
Jimmy Rex Show, and we're gonna.
Speaker 1 (00:29):
Have different experts.
Speaker 2 (00:30):
So James, obviously being the Iron Cowboy, just finished at
twenty one day water only fast that dude had did
a hundred iron Mans one hundre days in a row,
actually did.
Speaker 1 (00:38):
One hundred and one.
Speaker 2 (00:39):
He also just accomplished the fifty iron Man's in fifty
states in fifty days. He's probably the most accomplished physical
feat person in the world. I don't think anybody's ever
done something harder than what James has done multiple times now,
and so this is a special podcast. Again, this was
done with a live audience. If you're interested in coming
(01:01):
to any of these live shows. Please hit me up
on my Instagram, mister Jimmy X, and you will see
on there you can see kind of who the next
one is going to be and when that will be.
Those are available to the public, but we do run
out of space, So without further ado, let's get to
the show with James the Iron Cowboy Lawrence. Today's podcast
is brought to you by Bucked Up Protein. You know,
(01:24):
talking about endurance athletes or doing crazy physical things, You're
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(01:45):
their highest levels. So if you're in the area and
you anywhere that Bucked Up Protein and Bucked Up products
are sold, pick it up at Harmon's, you can pick
it up at their supplement shops.
Speaker 1 (01:55):
Anyways, Bucked Up Protein, go check it out.
Speaker 3 (02:07):
Thanks, go to be there man, Thanks man, I've got
a fun setting by the way really tokay.
Speaker 1 (02:10):
Right, we got I mean close to one hundred people
here listen to us to a podcast. That's pretty cool.
Speaker 3 (02:14):
Cool man, I like it.
Speaker 2 (02:15):
You've done so many things now that I just look
at you and I'm like, man, I've turned forty three
and your body changes in your forties that you hear
about it, but it's real, you guys. Unfortunately for you
younger people in the audience, you all of a sudden,
you ache and.
Speaker 3 (02:29):
You I try to warn people it's coming.
Speaker 1 (02:32):
Dude, And so I want to get in. I'm going
to start.
Speaker 2 (02:35):
I just want to get into like I want to
talk about some recovery stuff like you Again, I think
everybody knows your basic story this point. You've had your
doctor mannary, You've had a couple of books come out,
You've been on a million podcasts. But I want to
talk about some of the details of some of the
things that you're doing that maybe people are because I
know selfishly, I'm gonna ask you the questions that I
want the answers to for sure.
Speaker 1 (02:52):
But what are you doing to take care of yourself?
How old are you? Know?
Speaker 3 (02:55):
So I'm forty nine fifty next.
Speaker 2 (02:56):
Year, holy smokes, due let's give it up for that
by the way.
Speaker 1 (03:01):
All right, man, So what are you doing to take
care of yourself?
Speaker 3 (03:04):
Well, it's interesting because you know, we did the fifty
massive stress on my body six years off, really got
pushed into the speaking space. Didn't even know it was
a career at the time. Been now very blessed, done
over fifty countries, approaching a thousand stages, and I've just
been doing it full time for a decade.
Speaker 4 (03:23):
And the reason I bring that up is.
Speaker 3 (03:24):
Because I've had a front row seat to airports, convention centers, conferences,
and the demographic is a lot of men, women also,
but a lot of men in the corporate world, and
then ages like forty to seventy, and I have got
a front row seat to like coming off the jet
(03:46):
and there's ten wheelchairs lined up for people to get into.
And then I'm sitting there watching people, watching.
Speaker 4 (03:55):
Airports and just everything that happens around corporate events.
Speaker 3 (04:01):
And I'm starting to contrast, like, oh, I don't want
to be that way when I'm sixty, and oh, I
don't want to be that way when I'm seventy, and
I don't want to be like that when I'm fifty right,
And so you start to dissect what you want and
what you don't want, and then it's like, Okay, how
what decisions do I need to make today in order
to get the result that I want? Because the time
(04:22):
to course correct is not seventy years old, right, that
becomes as I age, it becomes infinitely harder to make
those changes or to reverse the damage that we've done.
And so for me, we've just you know, if you
watch my hour keynote, it looks like my life is
insanely at a balance. I only do these extreme things.
(04:43):
But the only reason we're able to do the extreme
things is because our massive emphasis on recovery and everything
that it goes in there. If you were to come
to my house, I've got the hyperbaric chamber, I've got
the red light therapy bed, I've got the sauna, I've
got the cold plunge, I've got the electric stam I've
got the like. I have a world class facility at
(05:04):
my house. And a lot of people are thinking, well,
I don't have that. I can't.
Speaker 4 (05:07):
Yeah, you do. There's now facilities that popped up everywhere.
Speaker 3 (05:10):
There's one two minutes from my house that you can
go to and you can have access to the cold
plunge some of your office. I mean, there's ways to
access this kind of stuff. And so for me, it
was just like what kind of life do especially as
I'm approaching fifty, I'm like, what do I want I
like to be twenty years from now? And we just
recently found out so my oldest daughter, two my daughters
(05:32):
got married last year. We've got five kids. I've been
married twenty five years, and I thank you. Yeah, I'm
always disappointed when the clap for that. That shouldn't that
shouldn't be a celebratory thing, but it is nowadays. It it
makes me sad, but thank you for applauding that. But
it should not be the norm, or it should be
(05:53):
the norm. Anyways, my two daughters got married last year,
so in three weeks we're going to welcome in our
first grand baby.
Speaker 4 (06:01):
Yeah, we can celebrate.
Speaker 1 (06:02):
That for sure.
Speaker 3 (06:03):
And then we just found out in December my second daughter,
who's married, is gonna have twins. We're so this was
a real like pivotal year for me to where I'm like, Okay,
I'm turning fifty next year. I've got a front row
seat to chaos confusion a Middle America corporate world. Airports
is a great sample size, conventions are a great sample size.
And it was just like, what kind of grandfather do
(06:25):
I want to be and what type of life do
I want, you know, into this next decade that I'm
coming into. And so, yeah, to your point, recovery has
been or it's the reason we've been able to do
these really hard challenges. And now it's even a hyper
focus of mine because you know, we do Q and
as all the time. Number one question I get right
(06:47):
after our session is well, what's next?
Speaker 4 (06:50):
And I'm like, do you want.
Speaker 1 (06:52):
Me to die?
Speaker 3 (06:53):
Like I don't understand, Like I can't keep up in
the ante, And so I came up with a clever answer,
and it's just I want to be the first one
hundred year old to do an iron Man. And then
I'm starting to think, Okay, what do I have to
do in my life today and for the next fifty
years in order to accomplish that goals? And so now
I've shelfed that goal. Like that's a crazy goal, but
I've shelfed it, and all I have to do is
(07:14):
focus on my daily inputs, right, because if I do
that it's going to take care of itself eventually. So
now every single day I'm like, Okay, if I really
want to do an Ironman at one hundred, what choices
do I need to make today in order to make
that a reality. And that's how I framework all of
my health and wellness and decisions that I'm making.
Speaker 2 (07:32):
I like that I'm going to start making fifty year goals.
I'm going to like for the first guy to do
an iron Man on the moon or something, you know,
and there's no possible way to hold me accountable to it.
Speaker 3 (07:42):
With AI, we could do it, tap so brilliant, let's go.
Speaker 2 (07:45):
We really do to have that vision in mind right
of like, okay, I make all my It's funny because
people ask me, They're like, well, you know, how do
you get away with you know?
Speaker 1 (07:54):
You seems like you don't even worked that many hours now.
Speaker 2 (07:55):
It's like everything that I get to benefit from today
I did twenty years ago.
Speaker 3 (07:59):
Yeah, for sure.
Speaker 2 (08:00):
And so you have to have that mindset and the problem.
The funny part about life is everything that's good for
us long term hurts short term or doesn't feel good right.
But everything that feels good short term it's not really
good for us long term for the most part.
Speaker 3 (08:12):
Okay, so we're gonna we're going to fast forward this
because it is that topic. We were eventually going to
talk about this thing that I did recently.
Speaker 4 (08:20):
And just so people know, like I don't I didn't
do one thing one time that was hard and then
continue to.
Speaker 3 (08:25):
Talk about it.
Speaker 4 (08:26):
It's truly who I am.
Speaker 3 (08:27):
And if you read our first book or I've seen
some of our documentaries, you know I sat on a
Ferris wheel for ten days to win a contest.
Speaker 4 (08:36):
It's a long story.
Speaker 3 (08:36):
Sorry short I sat on a fairs for ten days
and that was kind of the first time I realized, Okay,
I've got power over my mind and what that's how
you learn to grow through difficulty and things like that.
So that's been my entire mission. And so recently I
did a twenty one day no food, water only fast
and it's not It wasn't like bone broth and some calary.
(08:58):
It was like zero calories, zero dude. Three weeks, I
burned over fifty thousand calories, lost twenty two pounds in
the process.
Speaker 4 (09:05):
It was a wild experience.
Speaker 3 (09:07):
But we'll talk about that in a minute. But I
wanted to share this too, because you were talking about
making hard choices and making easy choices. So I want
you to imagine you're two weeks into eating no food
and you're trying to function, and when you're doing this,
you become very emotional. You've done a version of fasting,
(09:30):
so you know, it's very spiritual. It's very emotional, but
it's also very physical.
Speaker 1 (09:34):
It's all by the way.
Speaker 2 (09:35):
James text me a couple of weeks ago. He's like, hey,
have you ever done it? Like a long fast? And
I'm like, all proud of myself, you know, I'm like, oh, yeah,
I did a four day fast. It was amazing. He's like,
oh cool, I'm on day nine of mine. Did you
just text me to brag? Like what's going on?
Speaker 1 (09:50):
I didn't.
Speaker 3 (09:50):
I was trying to.
Speaker 1 (09:51):
I have a question about it, and I did.
Speaker 3 (09:54):
I was in that space where I was like, Okay,
who do I know that's done something similar like and
at least maybe have a conversation with And I was like,
four days, that's not going.
Speaker 1 (10:03):
To help me. I'm proud of you. And then I
got to follow your journey a little bit. Y.
Speaker 3 (10:06):
Yeah. So but on day fourteen I wrote this and
it's about this very topic you were saying, about choosing
hard and choosing easy, So bear with me as I
read it, but I had to give that a little
bit of backstory in context. So it says most people
spend their lives chasing comfort. They avoid the hard conversations,
skip the hard workouts, and numb the hard emotions. And
(10:27):
I think that's what WA is all about, is overcoming
a lot of those things. They think they're winning until
life hits back harder, illness, regret, disconnection, weakness, and now
they have to do something hard, but without the strength
to survive it. This twenty one day fast taught me
something brutal. At some point, when you choose hard enough,
(10:49):
long enough, there's no going back. Around Day fourteen, I
hit a wall. I was tired, I was tempted, and
every cell in my body whispered, just eat. But here's
the paradox. If I had given in and chosen easy,
it would have hurt me. I would have shocked my body,
destroyed my progress, wrecked my digestion, and possibly hospitalized myself.
(11:13):
The easy choice was no longer safe. The lazy version
of me, the one who used to quit when it
got uncomfortable was dead.
Speaker 4 (11:22):
And in that.
Speaker 3 (11:23):
Moment I realized something I'll never forget. When you walk
the hard path long enough, it becomes your only true path,
not because you're stuck, but because the men who would
have chosen comfort no longer exists. You've buried them. This
is the fire where a new version of you is forged, stronger, sharper, reborn.
(11:45):
And that's the whole point. Don't wait until life forces
your hand. Choose your heart now, because one day you'll
have no choice. But when that day comes, you better
be ready. So my point in writing that was, if
you only choose the path of least resistance, if you
only choose comfort, if you only choose door dash, if
(12:06):
you only only only eventually, your only option will be hard,
because you've simply exhausted every avenue you've had to grow
as a person. But if you choose hard, you forge
who you can and will become. You will infinitely have
the option to choose difficulty or ease. And so that
(12:29):
was like rating my face on day fourteen, because once
you go into the third week, you're in the process
now of completely resetting your immune system, your gut biome,
your mino con like everything is being reset. I would
have set like, at any point in time I could
have sat down, had a burgeran fronts, it would have
sent me into a diabetic coma like that. And so
(12:51):
I got to this moment where I was like, I've
chosen hard long enough that I now no longer have
a choice to choose easy because it'll hurt me. And
I found that like super fascinating as I was going
on this journey and trying to like balance all of
those things in my life about choosing, you know, the
subcore belief that I have of like you have to
choose hard to get to where you want to be,
(13:12):
And it was in my face with one week to go.
Speaker 2 (13:16):
So I think that we live in a society today
where the easy choice is so easily availed, so easy.
And that's the problem, right, is that you don't have
to make too many hard decisions every single You don't
have to do very many hard things.
Speaker 1 (13:30):
I mean, there is so much.
Speaker 2 (13:31):
Comfort and comfort kills your dreams, Comfort kills progress, Comfort
kills the body you want, the mind you want, the
spirit that you want, right, and so I mean, you
were probably again the best in the world of doing this,
but for the average Joe. This can't even get out
of bed when the alarm card goes off. That's his
hard right, or can't get himself to go on a
(13:52):
thirty minute walk around the block. I mean that to
him is a hard Where do you even get started it?
Just working on this muscle? Because I do believe it's
something you have to train yourself to do.
Speaker 3 (14:01):
One hundred percent. It is definitely a skill set. And
I think that should be the most comforting thing to
people and individuals is knowing, Oh, it's not a genetic
gift that some people have and some people don't. This
is something truly that every person can develop. It's like
every person can be kind, every person can have empathy,
every person can be insanely disciplined. But it starts with
(14:24):
the smallest of things. And like anything, you have to
create momentum and you have to start checking off wins
because our brains are so valuable and powerful that they
believe our experiences that we've had. Like it's like there's
eight billion people in the world, there's eight billion different perspectives.
(14:46):
Every person in this live audience right now is experiencing
They're experiencing the same thing. But every single one of
them is experiencing it is their own different way based
on their life experience to this moment. And so the
way to really start to go down this path is
to take your fear, right fear. Fear is something that's
paralyzing to people, and people like I don't know how
(15:07):
to overcome that. And there's two ways, rightly, Like if
your fear of heights, you go on an airplane and
you jump out, or you get on this ledge here
and you step off, right, those are the two ways
to approach it. And either way, either one of those
two options, you have to create momentum, and you have
to start to create wins. Success breads success and confidence
reads confidence right, And so for most people, they can't
(15:29):
get on an airplane and take that leap. It's it's
too much, it's overwhelming. And so you have to take
your fear and then continually break it down to the
one moment that is manageable and then and then do that,
and then all of a sudden you've just got to win, right,
and then you start to gain momentum, and like I said, you.
Speaker 4 (15:48):
Can start stacking those winds because eventually.
Speaker 3 (15:50):
In life you've got to look to your left, your
body of work, and then you go, Okay, what in
this moment here? What can I pull from in order
to benefit me, to get me through this moment?
Speaker 4 (16:02):
What experiences of a head?
Speaker 3 (16:04):
And so we're watching this society, today's generation sit home.
They're waiting for purpose and passion to knock on their door.
And literally the number one question again is how do
I become more manually tough?
Speaker 4 (16:16):
Is what you just asked me?
Speaker 3 (16:17):
Right? It's by starting small and accumulating wins. So eventually
you can look to your left and.
Speaker 4 (16:24):
Go, this is my body at work and this will
help me get through this moment.
Speaker 1 (16:26):
So I've seen a lot of guys.
Speaker 2 (16:27):
They'll get a little bit of amnamer, they'll get you know,
they'll lose twenty pounds, or they'll they'll you know, do
something well for seven to ten days, and then they drop.
Speaker 1 (16:35):
Off again and it almost reaffirms I can't do this.
Speaker 3 (16:38):
Sure.
Speaker 2 (16:38):
So for the guy that just keeps getting stuck and
keeps falling short, like, that's the one where you know,
as a coach, I get not frustrated. I get frustrated
with myself that I don't know how better because it
has to be an identity shift. It's what I've learned
about myself. Sure, Like the moment I realized that I
belonged a certain level whatever I was trying to do,
whether it was physically, emotionally, financially.
Speaker 1 (16:59):
You that level. But it's when you truly believe.
Speaker 2 (17:02):
I believe that every person has the exact amount of
money they subconsciously believe they deserve.
Speaker 1 (17:05):
And I think that.
Speaker 2 (17:06):
Everybody has the exact body they subconsciously believe they deserve.
And so what I want to kind of learn from
you is how do you literally took.
Speaker 1 (17:15):
On an identity the iron cowboy?
Speaker 2 (17:17):
How do you make the identity shift, because that's the
real shift you have to make to have lasting change,
no matter what it's in.
Speaker 3 (17:23):
Yeah, one of the number one comments I get time
and time again is you are the most disciplined person
I have ever met in my entire life. And I'm like,
you do not know me. I'm a lazy turd man.
People like you don't think.
Speaker 1 (17:37):
You've met lazy people.
Speaker 3 (17:42):
People just assume, like, oh, I love to pop up
at four thirty in the am and get my workout
in every single day. No, dude, I hate it, man.
I actually I think running stupid, like I hate running.
I will by show a hand. I don't know if
to show up on camera by show hand. How many
of you would say you are disciplined? Okay, there's like
(18:04):
less than five percent of.
Speaker 1 (18:05):
The work are we talking about?
Speaker 3 (18:08):
Okay, so I can I can prove to everybody right
now that everybody in this room is extremely.
Speaker 4 (18:15):
Disciplined, extremely disciper.
Speaker 1 (18:17):
Here.
Speaker 3 (18:18):
Yeah, I'm gonna I'm just gonna guess that at least
ninety five percent of this room has a job.
Speaker 4 (18:24):
And then I'm gonna get is that right?
Speaker 3 (18:25):
About ninety percent maybe one hundred percent of you have jobs?
Speaker 4 (18:28):
Now, how many of you show.
Speaker 3 (18:29):
Up to your job every single day and do the work?
Speaker 1 (18:32):
Yeah?
Speaker 3 (18:33):
Everybody? And how many of you show up on time
and do the task assigned to you on time? Okay,
Well that's called discipline and.
Speaker 4 (18:41):
You nail it.
Speaker 3 (18:43):
Now, What's what's different in your health journey, in your
fitness journey, in your nutrition journey? Because if I ask
anybody if they have discipline when it comes to their job.
Speaker 4 (18:53):
Oh yeah, I'm extremely disciplined.
Speaker 1 (18:55):
Are you?
Speaker 3 (18:56):
Are you disciplined with your health and your nutrition, with
your mental toughness? Oh no, I really struggle with that. Okay,
So if the first part of that conversation is true,
you're disciplined, But why are you disciplined? Well, there's a
system in place, and there's rewards, and it's consequences, and
(19:16):
there's consequences for those happening. And so you've heard this
a lot on social media. Is like, the hardest thing
we can do is keep commitments toy sales, but it's
the arguably the most important thing we can do.
Speaker 1 (19:26):
We're all confidences built, yes, and keeping those commitments.
Speaker 3 (19:29):
To yourself, keeping the commitments to yourself. But we let
ourselves down over and over again, and that becomes our
new identity. And that's so as soon as we fail
once and we're like, see, I told you, I just
proved myself right, and you have to continue one you
have never short term memory. Short term memory is super
key to success in life, like incredibly short term memory.
But then you have to gamify and system everything in
(19:50):
your life.
Speaker 4 (19:51):
And I hear people all the time.
Speaker 3 (19:52):
Like I don't want to count my macros, and I'm like, okay,
but you're an entrepreneur and you run a business and
you know exactly how much money's coming in and out,
you know, your checks and balances, and if our health
is the number one important thing, why the hell are
we winging that? Why do we not have the system
for our brain health and our gut health are two
(20:15):
most important things.
Speaker 4 (20:16):
But everybody's got Jimmy.
Speaker 3 (20:18):
If I was asking, hey, what's your retirement plan, you're
gonna be able to tell me the day that you
you know you could retire because you've reverse engineered and
you have a plan that you're working towards.
Speaker 4 (20:28):
Yet if I would say, what's your health plan?
Speaker 3 (20:30):
Like, I go to the gym three times a week,
maybe twenty minutes. It's a lot of fun, meet some chicks.
You know, we go through this thing. We don't take
it seriously. And I find with especially with nutrition, people
are like, I don't I don't want to count my calories.
I don't want to think about food all day. And
I'm like, you already do. It's just in a negative
way and it's controlling you, and so you might as
(20:52):
well think about it all day anyways and make it
a win.
Speaker 2 (20:54):
What it's funny you say to gamify it, because you
know I've hesitated to do that with my nutrition, and
I think that might be a little bit of a
missing piece for me.
Speaker 1 (21:02):
Because for me, it's always it's.
Speaker 2 (21:04):
The mirror, and it's like the scale, and those are
the things that you know, I obsessed with to figure
out where I'm at.
Speaker 1 (21:09):
But I think about my real estate career when I
was my best.
Speaker 2 (21:12):
So I went five years where I basically prospected every
single day. And every realtor hates prospecting. There's twenty five
in the room right now. I bet three prospected today.
It's just the way it goes. And I was relentless
of doing it. But you know what, my favorite part
of prospecting was my number one favorite thing. I had
a calendar on my wall for the month, and every
day I gave myself stars stickers, and I gave myself
(21:34):
a blue star for every hour I prospected, a yellow star.
Speaker 1 (21:38):
For every appointment I went on, and a red one
for every deal I closed.
Speaker 2 (21:41):
And I would look at that thing and I would
just light up my stupid ass star calendar.
Speaker 1 (21:45):
It was my favorite thing.
Speaker 3 (21:47):
So why why wouldn't you have a blue star for protein,
a red star for fats? And this is thirteen hundred
and then and you know you've got four stars in
every single day. If you know that that lights you
up and it led to insane sex tys for you,
Why on earth do we not have that same approach
with our health and our wellness because you've got ninety
nine problems that your health is won.
Speaker 2 (22:07):
Yeah, I always say, yeah. It's like, once you have
a health problem, you only have one problem.
Speaker 4 (22:11):
You only have one problem and so.
Speaker 3 (22:12):
But everybody's got a retirement game plan, an entrepreneurship game plan,
whatever game plan. I've asked thousands of audiences. Nobody has
a mindset or a help Most people don't have a mindset.
Speaker 4 (22:26):
Or a health plan. Some have a health plan, very
few have a mindset plan.
Speaker 2 (22:30):
What is it okay for the average Joe? What is
a I mean, because I have my health plan quote unquote,
but I need to dial.
Speaker 1 (22:35):
It in for sure.
Speaker 2 (22:35):
I have my nutritionists, I work out the trainer twice
a week, you know. I count my calories on my
fitness pro or whatever else. I to keep track of
the macros. That's about the extent of my fitness plan.
If I was dialed in, I have somebody you know
cooking me meat every single week, so then I ate
food that I actually enjoy eating. I would track every
single thing. I would get rid of the snacks in
(22:57):
my house, all those kinds of things.
Speaker 1 (22:59):
Right, Like, how detailed the plan?
Speaker 2 (23:01):
What are you talking exactly or is it more about
this is where I want to be an x amount
of days, so I need to cut this many calories
and eat this much.
Speaker 1 (23:08):
Is it that what you're kind of referring to.
Speaker 3 (23:10):
Oh, yeah, you have to know your dollars and cents
in order to be a successful entrepreneur. In order to
do great in real estate, you've got to be really consistent.
You know exactly how many you're selling. And in there
there's going to be a few duds where you lost
some money and whatnot. And those are the days where
the scale bumps up a little bit. But you have
to realize, like you got to look at things on
(23:32):
a much more macro scale. And here, any of you
that are on a like fitness weight loss journey right now,
and you're like living die by the scale. I ate
zero food, literally zero, no calories, and twice during those
three weeks, I gained two and a half pounds from
day to day.
Speaker 4 (23:51):
And most people I.
Speaker 3 (23:52):
Know, they're on a program, they're following the program, they're
tracking their macros. They're making these big sacrifices and they
see that failure and they abandoned course. And to your
point is, in order to be successful, you need to
track really specific things. But then you just need to
focus on the inputs and allow the greatest gift that
(24:12):
anybody can do is to let go of the outcome
is good.
Speaker 4 (24:16):
It'll be the most liberating thing anybody in this room does.
Speaker 3 (24:19):
If you can let go of the outcome going back,
just focus on what you're going.
Speaker 2 (24:22):
Back to my real estate career, I always said it
life is like a funnel. And the problem that people
getting troubles they focus on the bottom. That's what comes
out of the funnel. And you only control what goes
in the funnel. And so my win for the day,
the thing that I celebrated was what I put in.
It was if I put my thing in every single
day I celebrated. I didn't care when I closed a home.
That was automatic. I knew if I won what went
(24:44):
in the funnel, it was automatic.
Speaker 1 (24:46):
I won down here, money just kept following in.
Speaker 3 (24:48):
And it's the same with your fitness and nutrition. As
long as you know exactly what and it's it's it's proven.
It's science. And I'll use this as analogy. How many
how many people in the room is that I've ever
seen a fat thoroughbred? Yeah?
Speaker 4 (25:02):
No, hands, they don't exist.
Speaker 1 (25:04):
What's controlled what they eat?
Speaker 3 (25:06):
What they eat and how much they move mo Yeah.
Speaker 4 (25:11):
Zero people in zero get world.
Speaker 3 (25:14):
Yeah, zero people could ever convince me that, Like, I'm
just big boned.
Speaker 1 (25:19):
I don't believe you.
Speaker 4 (25:20):
It's it's science.
Speaker 3 (25:21):
Now, yes, there's going to be a percent of a
percent of a percent that like, yes, you have a
massive hormonal abounce, but man, those those are massive outliers.
Speaker 1 (25:31):
All right.
Speaker 2 (25:31):
So there's a third part of the fitness journey of
the mindset and all this. I think there's the mental side.
There's you know what we just talked about as far
as like the discipline and all that, and then there's
the actual what I'm putting.
Speaker 1 (25:41):
In my body side.
Speaker 2 (25:42):
But I think that people having the physique they want,
having the health they want, I think the biggest thing
that people miss is the emotional side.
Speaker 1 (25:51):
Because there's a reason you're overeating.
Speaker 2 (25:52):
There's a reason you're not sleeping, there's a reason you're
looking at porn whatever these things are. There's a reason
you drink the numb things, right, And so what have
you learned being in the role that you are to
emotionally help you get into the best shape, the best
health that you can.
Speaker 3 (26:08):
Yeah, great question. I'll start with this. People know what
they want, but they don't know what they're willing to sacrifice,
and so there's a huge disconnect there, right, And you're right,
every physical pain that we have, every addiction that we have,
my belief system says that there's an emotional component taed
(26:29):
to that. And in fact, it's my secret sauce that
I don't talk about very much. So when I was
when I was really young, my mom took me to
these two ladies and I even remember this their names
to this day. They were Iris and Patrice, and I
don't know which one was away twenty doesn't matter. Anyways,
my mom would take me to this room and they
(26:49):
had like this whole wall of these different oils and
all these things, and they would point to look like bent.
Speaker 4 (26:57):
Coat hangers at me and then they would either move
to the left or to the right, or they would.
Speaker 3 (27:02):
Open up, and depending on how they went, was dictating
what my body's energy was and what I needed. It
was wild and I found out later that either iris
upper trees could see ores, which is the energy force
around our body because we're all energetic beings and there's
cameras that can capture that, but she could see them.
And I was always terrified to go under her because
I'm like, she's gonna know if I'm lying to her right,
(27:22):
And this is always because your energy like emits like truth.
But anyways, she would you do this stuff with us,
and then they would she would create all these different
oils and then give me a specific one to me
and twice a day I drop it out of my
tongues and it was supposed to balance my energy. Anyways,
I grew up doing what's called belief for patterning, which
is replacing old beliefs, generational beliefs that were maybe passed
(27:46):
down to us, or experiences that we've had that we've
latched onto that is now our perspective and perception, and
then you can replace those with what you want in
life or the new emotion that you would rather feel.
And so when I first started dating my wife Sonny,
she had really really bad exeema on her hands, like
(28:07):
to the point where it was like little white pimples
that were super itchy, and she had tried every steroid
cream and all these things, and it was it was
so bad, like we couldn't hold hands and all these things.
And so I took her home to Canada to visit
my parents because I was getting ready to propose and
all these things, and I was like, I should probably
let me have her meet my parents. And my mom
(28:29):
looks at our hands and she goes, oh, my gosh,
I can help you. And my wife was like, what
are you talking about? Yeah, yeah, no, it was Patrice
and she said and my mom said to my to
be wife, she said, oh, that's emotional. And my wife goes, Okay,
you're crazy. I don't know, I'm really reconsidering this before this, yeah,
(28:51):
I haven't like yeah, and this is way before this
was mainstream, right because I grew up on all this stuff.
And and so my wife was like, okay, and she
was like, just trust me. Let's do this emotional therapy session.
So my wife goes down the rabbit hole there and
within a bunch of sessions of replacing the old belief
systems with new belief systems, her hands cleared up. No
(29:13):
steroid cream, no nothing. And so my wife was like,
whatever this is, I'm all in. And then so my
wife's I mean, my mom started to coach my wife
on how to do this emotional type of healing and therapy,
and my wife has now done it with all of
our kids. And a huge part of this thing was
anytime during the fifty or one hundred or training, if
(29:35):
my toe would hurt, if my knee would hurt, if
my hip would hurt, if my quad would hurt, I
knew it was something emotional that needed to be addressed,
and so I'd call my mom, I'd call my wife,
and I was like, tag team this crap out of
this thing. Fix me.
Speaker 4 (29:47):
I got to do an iron Man tomorrow.
Speaker 3 (29:49):
So we're actually on the fifty. It's day seven, and
I'm in. We're headed to Colorado. We just finished Arizona.
We're headed to Colorado, and we are we are broken,
we're beat up, We're trying to figure out how to
do this thing. And I make it all the way
to the run the marathon part of the day eight
in Colorado, and all of a sudden, my quad just
(30:11):
grabs and locks and I'm like, this is it. I
made it eight days. I'm going to consider that a victory,
and I call my mom and I'm like, hey, my
quad just like felt like a tour. Call my wife
and she's like, let me do some work on it
and see what's going on. And so she taps into
my energy field. And there's a little boo over a
lot of people out there, but like, this is real
(30:32):
stuff to me and it's.
Speaker 4 (30:33):
My seriously, my secret sauce.
Speaker 3 (30:35):
So she taps into my energy field and it turns
out that the quad specifically is in correlation to trying
to control everything and so and it was bang on
because I was It was early enough in the campaign
that I obviously I was desperate. I wanted everything to
go right, and I was micromanaging everybody. I wasn't just
(30:58):
doing my job trying to swim, I can run.
Speaker 4 (31:00):
I was trying to.
Speaker 3 (31:01):
Whereas the motoram one of the kids doing, what's the
manager doing?
Speaker 4 (31:04):
Was the film crew doing?
Speaker 3 (31:05):
Like I was really trying to control everything. This is
my baby, right, this is my future, this is my life.
And it came down to that physical ailment had that
emotional component to it, and so we did a series
of statements and we worked through it, and I woke
up the next day, zero pain. I thought I was
going to be completely sidelined, like it's over, it's done.
It was that bad. And then so a lot of
(31:28):
people don't know this, but during the fifty and the hundred,
behind the scenes like we're doing this type of emotional
therapy all the time. In fact, during the swim of
the hundred, it was the space that I felt the
most safe end because it was controlled. When we're out
on the bike, hundreds of people, wind elements, snow, I mean,
it was everything. On the run, people are coming out
and talking everything. But in the water, it was just
(31:50):
me and my thoughts. And I write about this in
the new book Iron Hope. But while I'm swimming during
those hour and fifteen minutes, I'm literally talking and communicating
to every part of my body and find you out
what it's need and hey, hey, hey, ankle, I need
you today.
Speaker 4 (32:08):
Man, You're part of this team.
Speaker 3 (32:10):
And I would walk I literally walk through every body
part and say, hey, what do you need today? What
type of what do you need to perform? And help me.
We are a team and I can't do this without you.
Speaker 2 (32:21):
I think one of the mistakes that we make in
today's society is we try to outsource everything to other people, right,
I mean, how often if you do have something that's
wrong with you do we talk to ourselves. One of
the questions I want to ask you was to how
important is when you have that time when you're just
out in the country and it's silence and you have
time to yourself to think and.
Speaker 1 (32:39):
Talk to yourself. How pivotal has that silence.
Speaker 2 (32:42):
It's something that's really helped me the last year and
a half two years is just going in silence because
I grew up in a pretty chaotic household and my
nervous system just couldn't stand I remember my hell as
a child. I'd like walk into one of my neighbor's
houses to collect the fast offerings and it would be
dead silent, and they'd all like still being their church closed,
and I'm like, killed me. If I was in this family,
I would like want to die. My nervous system was
(33:04):
so afraid of that silence. Yeah, right, and that I
had to do that to survive. And as I got older,
and I've really worked on being able to just sit
with myself and sit in silence and go into nature
and go on hikes without a phone, all those kinds
of things. All of a sudden, it starts to rewire
your nervousism and start to really be able to release
a lot of things that you normally just distract by
(33:26):
the noise or the chaos that's around us.
Speaker 3 (33:28):
Well, I think it's the biggest crutch and distraction and
destruction of society today is not having the ability to
sit in your own thoughts.
Speaker 4 (33:38):
We live in two spaces.
Speaker 3 (33:40):
We live in catastrophizing space, which is in the future,
in a space of fear, worrying about things we can't control,
all these things. And then the other place we live
in is in the past, in a place of regret.
And so society's living in these two places and neither
of them are serving them. And it's about sitting in silence.
In fact, all the way back to the ten days
(34:02):
I sat on the ferris wheel.
Speaker 4 (34:04):
I didn't realize it back.
Speaker 3 (34:05):
Then, but I'm I'm like, three days into this contest,
I'm sitting there just chilling in my own mind, Like
I grew up a wrestler.
Speaker 4 (34:12):
I'm like, this is the easiest thing I've ever done.
Speaker 3 (34:14):
Like this is in the bank and I'm watching people
quit and get off the ride, and I really didn't
recognize it at the time, but now looking back on it,
I'm like, they're just not comfortable sitting in their own
thoughts because the objective of this content was pureborner phones
hadn't come out yet, you couldn't sleep during the day,
no books like you had like just stoicism, just sitting
(34:36):
there in your thoughts. And I'm watching people quit and
get off, and I'm like, what are they doing?
Speaker 4 (34:41):
This is the easiest thing I've ever done.
Speaker 3 (34:43):
And then I got married and my wife has six sisters,
and it was just like a shit chill in there,
and I'm like, this is chaos. I can't handle this
amount of like volume and intensity, and I just needed
I just needed to be in my own space. So
my most favorite time is a bike ride by myself
(35:07):
up in the mountains.
Speaker 4 (35:09):
And what I do on these bike rides, Let's just
say it's a four hour ride.
Speaker 3 (35:14):
So for the first hour I'll turn on either a
podcast or a book or something creative to really turn
on my brain, get it into that thinky mode. And
then for the middle two hours, I go silent. It's
just me, just my thoughts, an opportunity for me to dream.
I really believe that society's forgot how to dream. We're
(35:34):
living vicariously through other people's lives and social media.
Speaker 2 (35:39):
And I said that I did a social media fast
for a month of May, and one of the main
reasons I want to do it is I was sick
of I was like, my brain is probably just working
other people's ideas because I'm seeing them all day. I
want to get fresh ideas for myself. Again, that was
one of my main motivations for doing well.
Speaker 3 (35:54):
And while I did that twenty one day fast, we'll
call it a month because I did a week long refeat,
so it's twenty days. I also did no music and
no social media, so like it was this total cleanse,
and in fact, when I went back on to social media,
I got upset because of how toxic and negative it
was out there, and I literally missed because I went
(36:15):
no music, no social media.
Speaker 4 (36:18):
I actually really like myself.
Speaker 3 (36:19):
And I think that's the other problem is people don't
like themselves, and without the distractions, they're sitting in there
in their own minds, not forgiving themselves for the past,
completely worried about the future, and they can't sit by
themselves and so My favorite time is opening with creativity,
sitting in silence, and then coming home to some like
(36:40):
just awesome tunes. Right, So that's how I break up
my really long sessions. But those sessions, Sonny gets a
little bit worried when I disappear for three four hours
and she's like, oh shit, he's coming home with some
type of crazy craziness. But it allows me to get out.
It's my absolutely grounding, it's the clarity of mind.
Speaker 4 (36:57):
It allows me to dream.
Speaker 3 (36:59):
And so yet I think that I challenge everybody in
this room to unplug as often as you can, disconnect
and just figure out how to dream again and be
okay with who you are, and first and foremost forgive
yourself for your past. That shit doesn't matter, figure out
what it is you can move on, allow yourself the
freedom to be here today and to continue to dream.
(37:22):
So that's well I want to do. Really the rest
I me.
Speaker 2 (37:24):
You brought that up at the end there, but I
don't think it's I think we should dive into that
a little bit because I think one of the things
I've learned to do is I give myself a lot
of grace.
Speaker 1 (37:32):
You have to, otherwise.
Speaker 2 (37:33):
You're not going to try anything. You're not going to
do anything like I know where I fall short when
people tell me, I'm like, yeah.
Speaker 1 (37:39):
I are.
Speaker 4 (37:41):
I know those are my I know my blind spots.
Speaker 2 (37:43):
And what I've done is I've just said, like, I
believe in a God that appreciates my effort, and.
Speaker 1 (37:48):
He just likes it.
Speaker 2 (37:49):
I'm willing to try things. He's like, at least like,
because that's how I look at humans. I'm like I
would any human that's interesting, I'll spend time around for sure.
So I'm like, I think God appreciates when we try
to be interesting. I think it's just like put yourself
out there and try stuff and fall short and be like,
you know what, man, I really.
Speaker 1 (38:04):
Screwed that up. I would not do that the same
way Agan.
Speaker 3 (38:06):
I think the purpose of this life is to make mistakes.
Speaker 1 (38:11):
I really do.
Speaker 3 (38:12):
And if somebody asks me today, and this will sound
stupid and arrogant, but if somebody asks me today, hey, James,
have you ever made a mistake in your life? What's
my answer?
Speaker 1 (38:22):
No?
Speaker 4 (38:22):
They were all No, they were all learning experiences.
Speaker 3 (38:25):
Yeah, and I've made a ton of mistakes, but it
only remains a mistake if I don't revisit it self, reflect,
sit in silence and really understand, Okay, what was my
role in that failure? Like some of that accountability piece
can now what was out of my control? And what
can I change? And what did I learn now how
can I do it better? And that's why the hundred
(38:47):
came to be because we made mistakes on the fifty
that we were heavily criticized for. Yeah, yeah, get like
like and I could do a whole hour on what
I learned from that moment and how it's blessed in
my life.
Speaker 4 (38:58):
I've made millions of dollars off of that mistake.
Speaker 2 (39:01):
And so to me, in'side a mistake, it's the mistakes
are the things that you end up having the most
successful one way or another.
Speaker 3 (39:06):
Yeah, And I if I again look to my left
and look at my body of work over the past
twenty years, it's the moments that I that one scared
me that I said yes to and that two that
I stumbled and fell down and got back up, that
are my most proud, defining moments in my career. Because
I keep that's why we did the hundred. It was
because of the mistakes during the fifty And again I
(39:28):
didn't want to just do that over again. And so
in my mind, I was like, Okay, if I, if
I put the right team and systems in place, right
creating discipline for yourself and remove chaos and confusion, could
we double what everybody said was impossible and back to
a previous point when everybody from the outside looks in
and says, you're so disciplined.
Speaker 4 (39:45):
No, during the fifty and the hundred.
Speaker 3 (39:47):
It was so structured that I knew exactly what I
was doing every second of the day. And as soon
as those campaigns were over, dude, I'm a mess. I
don't even I don't know what to do today. Like
And so that's how you have to structure your life.
Like you want to be disciplined, you have to inject
insane structure into it to start, until it becomes more
(40:08):
routine and habitual. And it's like, Okay, now I've changed
my identity. That's who I believe I am. Now now
I am disciplined.
Speaker 4 (40:16):
But it's a byproduct of systems and beliefs.
Speaker 2 (40:18):
Yeah, I'm glad you mentioned that word a couple of times, structure,
because I think it is something that gets a little
bit overlook It's one of the reasons that there are
needs for a coach. You have coaches, you have people,
you have all those people doing it for you. I
have the same thing in my life. It's why weird
that they is so powerful when people join it, because
you're getting a structure to help you realize where you
need to focus to do your work, because otherwise we
(40:40):
just we don't know how to do those things.
Speaker 1 (40:42):
We don't know the things that we don't know.
Speaker 2 (40:45):
And it kind of wakes you up to like and
it gives you an outline of like, Okay, this is
what we can do.
Speaker 1 (40:49):
This is how success happens for other people.
Speaker 3 (40:52):
Well, and if we learned anything from the pandemic, it's
we are a tribal people.
Speaker 4 (40:57):
I mean, I mean, highest rate in.
Speaker 3 (40:58):
History of abuse, suicide, addiction, the whole gamut, the highest
in history, loneliness, depression, anxiety, yeah, all of it. Yeah.
And so like to me, that says we thrive in
a tribe. We thrive learning off of each other. Oh
you've got that life experience, great, share with me.
Speaker 4 (41:20):
So I don't have to go through that.
Speaker 3 (41:20):
And I still might test the waters a little bit,
but I dude, I'd rather learn off of other people,
so I don't make those same stupid mistakes. I don't
love failing because it's hard, and I never believe we're
going to fail and that's how we're going to learn things.
But if I can learn half the things because you failed,
I'll take it.
Speaker 2 (41:38):
But I think that ultimately what this all comes down
to is I think we have to want to be
self aware. It's very easy to go through life and
just accept the beliefs, the rituals that were passed on
to you. Every single thing is mapped out for you.
It's told what you're supposed to do in school, right,
I think there was like ten percent of us like
me that got in trouble every single day and kept
(41:58):
having to go out to the hall and all those
things because we just rejected this idea that this whole
thing was going to be this.
Speaker 1 (42:03):
Structured that way.
Speaker 2 (42:05):
But that's where you have to put new structures into
place so it doesn't fall apart. And I think that's
kind of the whole fun of everything is going. You
know what I'm going to find which whose life is
worth admiring, Who's.
Speaker 1 (42:15):
Good at what I want to get good at?
Speaker 2 (42:17):
Who do I look up to in this area. If
I wanted to learn how to do an iron man,
I would absolutely call you first, right, I'd probably call
mister Conti second. And I guess what I would guarantee
you I would finish that iron man if that's what
I did, right, because I'm going to use people that
built a structure much further than I had. That being said,
I wouldn't go to somebody that's never done that and
ask them for their structure. And so that's the fun
(42:40):
of life, though, is finding those people who do I
want to pull this from?
Speaker 1 (42:43):
Who do I want to pull this from?
Speaker 2 (42:45):
And then I create my own ideas and thoughts and
my life feels more like mine. I would rather live
a life that's mine, full of mistakes, than live a
life that isn't mine.
Speaker 1 (42:53):
I just took everybody else's like what they thought I
should do.
Speaker 2 (42:56):
And at the end of yourrect do you know what's
the number one regret of the dying is that they
didn't live a life that was authentically theirs. Yeah, that's
the number one regret of the dying. Because they didn't.
They weren't willing to try their own things to make
these mistakes. They settled for that safe path, and that's fine,
but it's going back to what we said at the beginning.
That's just the comfortable path, and everything you want is
on the other side of it.
Speaker 3 (43:16):
Yeah, I want everyone to recognize that every journey has
a humble beginning, and every expert that you see sucked
when they first started. In fact, when I do my
stage presentation, I put up a picture of me and
it's my very first ever triathlon. I'm in a pool,
I'm wearing a nose plug, I'm gripping to the edge,
and I joke and I say, nobody looks at that
person that moment and says, that's the guy.
Speaker 4 (43:38):
Because it was a very beginning of my journey.
Speaker 3 (43:40):
And I'm so grateful I had the courage to suck
and look like an idiot in that moment because it's
put me on a path that has changed my life.
And so the greatest gift that we can give ourselves
is to one let go of the outcome one and
two let go of anybody else's opinion. And I'll tell
the story real quick. So during the fifty I had
crashed in Tennessee. I fell asleep on my bike and
(44:00):
I crashed on the bike and figured out how to
get through that day. My hip was starting to swell up.
I had road rash.
Speaker 4 (44:07):
We drive through the night.
Speaker 3 (44:08):
We get to Mississippi. The next day it's hurricane conditions,
like weather warnings, dangerous lightnings. Everything in the world in
that area is canceled, like everything on the news is like,
stay in doors. So we do the swim, the bike,
we're outside.
Speaker 4 (44:22):
We're like in these crazy elements.
Speaker 3 (44:24):
And over the last few miles of the marathon, I
looked at my team and I was like, guys, if
we have a chance of continuing to raise money for
the childhood OBC, the epidemic, I got to figure out
how to heal this hip and everything. So I'm like,
we used an elliptical a ton of training. I'm going
to do the last two miles on the elliptical. We
took the finish line picture, we posted it online. We
(44:45):
drove to the next day. I wake up the next
morning to hatred like keyboard Warriors online bullies. They were
just waiting for this moment for us to fail, and
they were like, quit, go home, we got you. You cheated,
And I was like, oh man, you're right, I did,
but not in like I just when you're in that
(45:05):
moment and you're so exhausted. It seemed like the right
thing to do at the time, and we made a
decision as a team.
Speaker 4 (45:11):
I got unbelievable team around me. They were like, no,
we're doing something that nobody else.
Speaker 3 (45:15):
In the world has done. We've learned from this, let's
keep going. Don't get an elliptical again. So we finished
the whole thing. It changed my life, changed a lot
of people around the world. And then he did the
math and I totaled it all up, and we covered
seven thousand and thirty miles that summer. No Itay's off,
no excuses. We weren't perfect, but we were just on
this journey. And then I took the miles from that
(45:38):
evening in Mississippi.
Speaker 4 (45:40):
And did a little math.
Speaker 3 (45:42):
That moment in Mississippi represented point two four percent of
the journey. Now we're in the middle of the NBA Finals.
If you've got one guy on your team, we'll just
say the three point shot ninety nine point seven six
percent of the time, that cat's going to make a three.
(46:04):
He's a billion dollar athlete, he's the highest paid athlete
in the world. Yet in life we look at the
point two four percent and we feel less than. And
so my challenge to everybody listening is, don't let someone
else's opinion of point twenty four percent of your journey
(46:26):
impact how you proceed.
Speaker 4 (46:27):
If you're the one.
Speaker 3 (46:28):
Showing up in the arena doing the work, not on
your face, the whole great quote, they don't get to
have an opinion. Yet I see so many people giving
their power away and abandoning their dreams because that person
had a belief or a perspective that they have no
(46:49):
experience of knowledge on having about my journey. Yeah, well,
so that's been the most powerful teaching point that I've
been able to get through from stage Well.
Speaker 1 (46:56):
I think it goes back to that mindset of just
being willing.
Speaker 2 (47:00):
Is I start teaching my goal setting seminar a little
bit different this year. I said, it's not so much
about reaching the goal, because anybody's reached the goal. Nos,
it's not that satisfying. It's about giving you direction of
where to go every day. It's about giving you direction
which way to go. And it's whatever percentage you get
towards that goal is going to be better.
Speaker 1 (47:17):
Than if you didn't have the goal, and if you
can look at it.
Speaker 2 (47:20):
That way and really push yourself to go. You know,
I'm going to set the goal, and my goal would
get it done. But I'm not going to beat myself
up if I get a ninety nine point seven percent
or ninety percent or eighty two percent, if that's better
than the fourteen percent you would have got without the goal.
Speaker 3 (47:33):
Yeah, And I think people also need to give themselves
grace and recognize that the goal could change along the way,
because when you.
Speaker 4 (47:41):
Started that goal, you were at a certain knowledge point.
Speaker 3 (47:44):
Yeah, and you didn't know individuals that you've now met
along the way as you're approaching that goal. In fact,
I was completely demoralized and deflated when I actually think
it was ed my let. He was like, the purpose
of life is to chase down the ultimate version of
who you are. And I sat there and I thought
about it, and I was like, I'm never going to
(48:05):
catch him, and then I was pissed off, and then
and then I was like, it's it's not about catching him,
it's about the pursuit of catching him. And I now
am so fired up because I want to get to
the very end having not caught him and going up
to him and going thank you for pushing me and
(48:26):
allowing me to have a target to keep moving, because
the ultimate version of me inevitably will always be changing
because I'm changing, and so in logic just says that
if I change, the ultimate version.
Speaker 4 (48:41):
Of me has to evolve as well.
Speaker 3 (48:43):
And so now I get so excited and I cannot
wait for that meeting and that reunion, and I am
just going to be so grateful so that he pushed that,
he pushed me to show up my life and to
your point, like this life is about having those experiences
with brothers, the sisters. That's that's how we learn and grow.
It's through experiences. And again, this generation's waiting a home
(49:07):
for purpose and passion and knock on their door, it
ain't coming. You have to go out.
Speaker 2 (49:12):
Again the message that the thing that you teach me
is just get yourself uncomfortable. You know, one of the
things I challenged my group to do is they have
to go do something that makes them very uncomfortable.
Speaker 1 (49:21):
We just covered this part of the course with some
of the guys.
Speaker 2 (49:24):
In the group, and Mauricio, who's here tonight, he said,
I'm going to go do stand up comedy and he
went up and did five minutes two weeks ago as
the open mic, and you know he might have got.
Speaker 1 (49:33):
A few laughs.
Speaker 2 (49:34):
I'm sure Hugh laughed. He laughs at everything. But at
the end of the day, he did something make hisself
and compent. He grew so much from that experience. And
what you do is again, you just challenge people to
look at themselves and go, there's a better version of
me in there, but it's going to be uncomfortable to
go there. So appreciate you doing this matter. I know
you have a new book that just came out. What's
it called?
Speaker 1 (49:52):
What's Plug?
Speaker 3 (49:53):
Iron Hope?
Speaker 1 (49:54):
Iron Hope?
Speaker 2 (49:54):
You got twenty copies here tonight, twenty copies here, and
so he's going to sign those if anybody wants them
to buy them. They're twenty bucks. James, thank you so much.
We all open it up for a Q and a
here for you guys. Let's give it up for James.
Speaker 3 (50:04):
Thanks doing.
Speaker 2 (50:06):
Thank you again for listening to the Jimmy Rex Show.
And if you liked what you heard, please like and subscribe.
It really helps me to get better guests, to be
able to get the type of people on this podcast.
Speaker 1 (50:16):
It's going to make it the most interesting.
Speaker 2 (50:18):
Also, want to tell everybody about my podcast studio, The
Rookery Studios, now available in Salt Lake City and or
in Utah. If you live in Utah and want to
produce your own podcasts, we take all of the guests,
work out of it for.
Speaker 1 (50:32):
You and make it so simple.
Speaker 2 (50:33):
All you do is you come in, you sit down,
you talk, and leave. We record it, edit it, even
post it for you. If interested in doing your own podcast,
visit our Instagram and send us a DM Rookery Studios,
or go to our website, The Rookery Studios dot com
Hello, and welcome to another episode of The Jimmy Rex Show.
Speaker 2 (00:04):
Today on the podcast, I sit down with James Lawrence,
the Iron Cowboy.
Speaker 1 (00:08):
This is a special episode.
Speaker 2 (00:09):
This was our first ever live podcast in front of
about one hundred people, and so the audio you might
see is a little bit different than when I'm in
my studio, but Amazing Audio.
Speaker 1 (00:20):
Really had a fun experience doing this, a little Q
and A with him. Afterwards we did our networking night.
We do this once per month.
Speaker 2 (00:26):
Now I'm gonna do a live show here on The
Jimmy Rex Show, and we're gonna.
Speaker 1 (00:29):
Have different experts.
Speaker 2 (00:30):
So James, obviously being the Iron Cowboy, just finished at
twenty one day water only fast that dude had did
a hundred iron Mans one hundre days in a row,
actually did.
Speaker 1 (00:38):
One hundred and one.
Speaker 2 (00:39):
He also just accomplished the fifty iron Man's in fifty
states in fifty days. He's probably the most accomplished physical
feat person in the world. I don't think anybody's ever
done something harder than what James has done multiple times now,
and so this is a special podcast. Again, this was
done with a live audience. If you're interested in coming
(01:01):
to any of these live shows. Please hit me up
on my Instagram, mister Jimmy X, and you will see
on there you can see kind of who the next
one is going to be and when that will be.
Those are available to the public, but we do run
out of space, So without further ado, let's get to
the show with James the Iron Cowboy Lawrence. Today's podcast
is brought to you by Bucked Up Protein. You know,
(01:24):
talking about endurance athletes or doing crazy physical things, You're
going to want to make sure that you take care
of yourself and this is one of the ways you
do it. One can of this Bucked Up drink has
one hundred calories and twenty five grams of protein. Literally
has no sugar, no carbs. Is just an incredible product
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(01:45):
their highest levels. So if you're in the area and
you anywhere that Bucked Up Protein and Bucked Up products
are sold, pick it up at Harmon's, you can pick
it up at their supplement shops.
Speaker 1 (01:55):
Anyways, Bucked Up Protein, go check it out.
Speaker 3 (02:07):
Thanks, go to be there man, Thanks man, I've got
a fun setting by the way really tokay.
Speaker 1 (02:10):
Right, we got I mean close to one hundred people
here listen to us to a podcast. That's pretty cool.
Speaker 3 (02:14):
Cool man, I like it.
Speaker 2 (02:15):
You've done so many things now that I just look
at you and I'm like, man, I've turned forty three
and your body changes in your forties that you hear
about it, but it's real, you guys. Unfortunately for you
younger people in the audience, you all of a sudden,
you ache and.
Speaker 3 (02:29):
You I try to warn people it's coming.
Speaker 1 (02:32):
Dude, And so I want to get in. I'm going
to start.
Speaker 2 (02:35):
I just want to get into like I want to
talk about some recovery stuff like you Again, I think
everybody knows your basic story this point. You've had your
doctor mannary, You've had a couple of books come out,
You've been on a million podcasts. But I want to
talk about some of the details of some of the
things that you're doing that maybe people are because I
know selfishly, I'm gonna ask you the questions that I
want the answers to for sure.
Speaker 1 (02:52):
But what are you doing to take care of yourself?
How old are you? Know?
Speaker 3 (02:55):
So I'm forty nine fifty next.
Speaker 2 (02:56):
Year, holy smokes, due let's give it up for that
by the way.
Speaker 1 (03:01):
All right, man, So what are you doing to take
care of yourself?
Speaker 3 (03:04):
Well, it's interesting because you know, we did the fifty
massive stress on my body six years off, really got
pushed into the speaking space. Didn't even know it was
a career at the time. Been now very blessed, done
over fifty countries, approaching a thousand stages, and I've just
been doing it full time for a decade.
Speaker 4 (03:23):
And the reason I bring that up is.
Speaker 3 (03:24):
Because I've had a front row seat to airports, convention centers, conferences,
and the demographic is a lot of men, women also,
but a lot of men in the corporate world, and
then ages like forty to seventy, and I have got
a front row seat to like coming off the jet
(03:46):
and there's ten wheelchairs lined up for people to get into.
And then I'm sitting there watching people, watching.
Speaker 4 (03:55):
Airports and just everything that happens around corporate events.
Speaker 3 (04:01):
And I'm starting to contrast, like, oh, I don't want
to be that way when I'm sixty, and oh, I
don't want to be that way when I'm seventy, and
I don't want to be like that when I'm fifty right,
And so you start to dissect what you want and
what you don't want, and then it's like, Okay, how
what decisions do I need to make today in order
to get the result that I want? Because the time
(04:22):
to course correct is not seventy years old, right, that
becomes as I age, it becomes infinitely harder to make
those changes or to reverse the damage that we've done.
And so for me, we've just you know, if you
watch my hour keynote, it looks like my life is
insanely at a balance. I only do these extreme things.
(04:43):
But the only reason we're able to do the extreme
things is because our massive emphasis on recovery and everything
that it goes in there. If you were to come
to my house, I've got the hyperbaric chamber, I've got
the red light therapy bed, I've got the sauna, I've
got the cold plunge, I've got the electric stam I've
got the like. I have a world class facility at
(05:04):
my house. And a lot of people are thinking, well,
I don't have that. I can't.
Speaker 4 (05:07):
Yeah, you do. There's now facilities that popped up everywhere.
Speaker 3 (05:10):
There's one two minutes from my house that you can
go to and you can have access to the cold
plunge some of your office. I mean, there's ways to
access this kind of stuff. And so for me, it
was just like what kind of life do especially as
I'm approaching fifty, I'm like, what do I want I
like to be twenty years from now? And we just
recently found out so my oldest daughter, two my daughters
(05:32):
got married last year. We've got five kids. I've been
married twenty five years, and I thank you. Yeah, I'm
always disappointed when the clap for that. That shouldn't that
shouldn't be a celebratory thing, but it is nowadays. It it
makes me sad, but thank you for applauding that. But
it should not be the norm, or it should be
(05:53):
the norm. Anyways, my two daughters got married last year,
so in three weeks we're going to welcome in our
first grand baby.
Speaker 4 (06:01):
Yeah, we can celebrate.
Speaker 1 (06:02):
That for sure.
Speaker 3 (06:03):
And then we just found out in December my second daughter,
who's married, is gonna have twins. We're so this was
a real like pivotal year for me to where I'm like, Okay,
I'm turning fifty next year. I've got a front row
seat to chaos confusion a Middle America corporate world. Airports
is a great sample size, conventions are a great sample size.
And it was just like, what kind of grandfather do
(06:25):
I want to be and what type of life do
I want, you know, into this next decade that I'm
coming into. And so, yeah, to your point, recovery has
been or it's the reason we've been able to do
these really hard challenges. And now it's even a hyper
focus of mine because you know, we do Q and
as all the time. Number one question I get right
(06:47):
after our session is well, what's next?
Speaker 4 (06:50):
And I'm like, do you want.
Speaker 1 (06:52):
Me to die?
Speaker 3 (06:53):
Like I don't understand, Like I can't keep up in
the ante, And so I came up with a clever answer,
and it's just I want to be the first one
hundred year old to do an iron Man. And then
I'm starting to think, Okay, what do I have to
do in my life today and for the next fifty
years in order to accomplish that goals? And so now
I've shelfed that goal. Like that's a crazy goal, but
I've shelfed it, and all I have to do is
(07:14):
focus on my daily inputs, right, because if I do
that it's going to take care of itself eventually. So
now every single day I'm like, Okay, if I really
want to do an Ironman at one hundred, what choices
do I need to make today in order to make
that a reality. And that's how I framework all of
my health and wellness and decisions that I'm making.
Speaker 2 (07:32):
I like that I'm going to start making fifty year goals.
I'm going to like for the first guy to do
an iron Man on the moon or something, you know,
and there's no possible way to hold me accountable to it.
Speaker 3 (07:42):
With AI, we could do it, tap so brilliant, let's go.
Speaker 2 (07:45):
We really do to have that vision in mind right
of like, okay, I make all my It's funny because
people ask me, They're like, well, you know, how do
you get away with you know?
Speaker 1 (07:54):
You seems like you don't even worked that many hours now.
Speaker 2 (07:55):
It's like everything that I get to benefit from today
I did twenty years ago.
Speaker 3 (07:59):
Yeah, for sure.
Speaker 2 (08:00):
And so you have to have that mindset and the problem.
The funny part about life is everything that's good for
us long term hurts short term or doesn't feel good right.
But everything that feels good short term it's not really
good for us long term for the most part.
Speaker 3 (08:12):
Okay, so we're gonna we're going to fast forward this
because it is that topic. We were eventually going to
talk about this thing that I did recently.
Speaker 4 (08:20):
And just so people know, like I don't I didn't
do one thing one time that was hard and then
continue to.
Speaker 3 (08:25):
Talk about it.
Speaker 4 (08:26):
It's truly who I am.
Speaker 3 (08:27):
And if you read our first book or I've seen
some of our documentaries, you know I sat on a
Ferris wheel for ten days to win a contest.
Speaker 4 (08:36):
It's a long story.
Speaker 3 (08:36):
Sorry short I sat on a fairs for ten days
and that was kind of the first time I realized, Okay,
I've got power over my mind and what that's how
you learn to grow through difficulty and things like that.
So that's been my entire mission. And so recently I
did a twenty one day no food, water only fast
and it's not It wasn't like bone broth and some calary.
(08:58):
It was like zero calories, zero dude. Three weeks, I
burned over fifty thousand calories, lost twenty two pounds in
the process.
Speaker 4 (09:05):
It was a wild experience.
Speaker 3 (09:07):
But we'll talk about that in a minute. But I
wanted to share this too, because you were talking about
making hard choices and making easy choices. So I want
you to imagine you're two weeks into eating no food
and you're trying to function, and when you're doing this,
you become very emotional. You've done a version of fasting,
(09:30):
so you know, it's very spiritual. It's very emotional, but
it's also very physical.
Speaker 1 (09:34):
It's all by the way.
Speaker 2 (09:35):
James text me a couple of weeks ago. He's like, hey,
have you ever done it? Like a long fast? And
I'm like, all proud of myself, you know, I'm like, oh, yeah,
I did a four day fast. It was amazing. He's like,
oh cool, I'm on day nine of mine. Did you
just text me to brag? Like what's going on?
Speaker 1 (09:50):
I didn't.
Speaker 3 (09:50):
I was trying to.
Speaker 1 (09:51):
I have a question about it, and I did.
Speaker 3 (09:54):
I was in that space where I was like, Okay,
who do I know that's done something similar like and
at least maybe have a conversation with And I was like,
four days, that's not going.
Speaker 1 (10:03):
To help me. I'm proud of you. And then I
got to follow your journey a little bit. Y.
Speaker 3 (10:06):
Yeah. So but on day fourteen I wrote this and
it's about this very topic you were saying, about choosing
hard and choosing easy, So bear with me as I
read it, but I had to give that a little
bit of backstory in context. So it says most people
spend their lives chasing comfort. They avoid the hard conversations,
skip the hard workouts, and numb the hard emotions. And
(10:27):
I think that's what WA is all about, is overcoming
a lot of those things. They think they're winning until
life hits back harder, illness, regret, disconnection, weakness, and now
they have to do something hard, but without the strength
to survive it. This twenty one day fast taught me
something brutal. At some point, when you choose hard enough,
(10:49):
long enough, there's no going back. Around Day fourteen, I
hit a wall. I was tired, I was tempted, and
every cell in my body whispered, just eat. But here's
the paradox. If I had given in and chosen easy,
it would have hurt me. I would have shocked my body,
destroyed my progress, wrecked my digestion, and possibly hospitalized myself.
(11:13):
The easy choice was no longer safe. The lazy version
of me, the one who used to quit when it
got uncomfortable was dead.
Speaker 4 (11:22):
And in that.
Speaker 3 (11:23):
Moment I realized something I'll never forget. When you walk
the hard path long enough, it becomes your only true path,
not because you're stuck, but because the men who would
have chosen comfort no longer exists. You've buried them. This
is the fire where a new version of you is forged, stronger, sharper, reborn.
(11:45):
And that's the whole point. Don't wait until life forces
your hand. Choose your heart now, because one day you'll
have no choice. But when that day comes, you better
be ready. So my point in writing that was, if
you only choose the path of least resistance, if you
only choose comfort, if you only choose door dash, if
(12:06):
you only only only eventually, your only option will be hard,
because you've simply exhausted every avenue you've had to grow
as a person. But if you choose hard, you forge
who you can and will become. You will infinitely have
the option to choose difficulty or ease. And so that
(12:29):
was like rating my face on day fourteen, because once
you go into the third week, you're in the process
now of completely resetting your immune system, your gut biome,
your mino con like everything is being reset. I would
have set like, at any point in time I could
have sat down, had a burgeran fronts, it would have
sent me into a diabetic coma like that. And so
(12:51):
I got to this moment where I was like, I've
chosen hard long enough that I now no longer have
a choice to choose easy because it'll hurt me. And
I found that like super fascinating as I was going
on this journey and trying to like balance all of
those things in my life about choosing, you know, the
subcore belief that I have of like you have to
choose hard to get to where you want to be,
(13:12):
And it was in my face with one week to go.
Speaker 2 (13:16):
So I think that we live in a society today
where the easy choice is so easily availed, so easy.
And that's the problem, right, is that you don't have
to make too many hard decisions every single You don't
have to do very many hard things.
Speaker 1 (13:30):
I mean, there is so much.
Speaker 2 (13:31):
Comfort and comfort kills your dreams, Comfort kills progress, Comfort
kills the body you want, the mind you want, the
spirit that you want, right, and so I mean, you
were probably again the best in the world of doing this,
but for the average Joe. This can't even get out
of bed when the alarm card goes off. That's his
hard right, or can't get himself to go on a
(13:52):
thirty minute walk around the block. I mean that to
him is a hard Where do you even get started it?
Just working on this muscle? Because I do believe it's
something you have to train yourself to do.
Speaker 3 (14:01):
One hundred percent. It is definitely a skill set. And
I think that should be the most comforting thing to
people and individuals is knowing, Oh, it's not a genetic
gift that some people have and some people don't. This
is something truly that every person can develop. It's like
every person can be kind, every person can have empathy,
every person can be insanely disciplined. But it starts with
(14:24):
the smallest of things. And like anything, you have to
create momentum and you have to start checking off wins
because our brains are so valuable and powerful that they
believe our experiences that we've had. Like it's like there's
eight billion people in the world, there's eight billion different perspectives.
(14:46):
Every person in this live audience right now is experiencing
They're experiencing the same thing. But every single one of
them is experiencing it is their own different way based
on their life experience to this moment. And so the
way to really start to go down this path is
to take your fear, right fear. Fear is something that's
paralyzing to people, and people like I don't know how
(15:07):
to overcome that. And there's two ways, rightly, Like if
your fear of heights, you go on an airplane and
you jump out, or you get on this ledge here
and you step off, right, those are the two ways
to approach it. And either way, either one of those
two options, you have to create momentum, and you have
to start to create wins. Success breads success and confidence
reads confidence right, And so for most people, they can't
(15:29):
get on an airplane and take that leap. It's it's
too much, it's overwhelming. And so you have to take
your fear and then continually break it down to the
one moment that is manageable and then and then do that,
and then all of a sudden you've just got to win, right,
and then you start to gain momentum, and like I said, you.
Speaker 4 (15:48):
Can start stacking those winds because eventually.
Speaker 3 (15:50):
In life you've got to look to your left, your
body of work, and then you go, Okay, what in
this moment here? What can I pull from in order
to benefit me, to get me through this moment?
Speaker 4 (16:02):
What experiences of a head?
Speaker 3 (16:04):
And so we're watching this society, today's generation sit home.
They're waiting for purpose and passion to knock on their door.
And literally the number one question again is how do
I become more manually tough?
Speaker 4 (16:16):
Is what you just asked me?
Speaker 3 (16:17):
Right? It's by starting small and accumulating wins. So eventually
you can look to your left and.
Speaker 4 (16:24):
Go, this is my body at work and this will
help me get through this moment.
Speaker 1 (16:26):
So I've seen a lot of guys.
Speaker 2 (16:27):
They'll get a little bit of amnamer, they'll get you know,
they'll lose twenty pounds, or they'll they'll you know, do
something well for seven to ten days, and then they drop.
Speaker 1 (16:35):
Off again and it almost reaffirms I can't do this.
Speaker 3 (16:38):
Sure.
Speaker 2 (16:38):
So for the guy that just keeps getting stuck and
keeps falling short, like, that's the one where you know,
as a coach, I get not frustrated. I get frustrated
with myself that I don't know how better because it
has to be an identity shift. It's what I've learned
about myself. Sure, Like the moment I realized that I
belonged a certain level whatever I was trying to do,
whether it was physically, emotionally, financially.
Speaker 1 (16:59):
You that level. But it's when you truly believe.
Speaker 2 (17:02):
I believe that every person has the exact amount of
money they subconsciously believe they deserve.
Speaker 1 (17:05):
And I think that.
Speaker 2 (17:06):
Everybody has the exact body they subconsciously believe they deserve.
And so what I want to kind of learn from
you is how do you literally took.
Speaker 1 (17:15):
On an identity the iron cowboy?
Speaker 2 (17:17):
How do you make the identity shift, because that's the
real shift you have to make to have lasting change,
no matter what it's in.
Speaker 3 (17:23):
Yeah, one of the number one comments I get time
and time again is you are the most disciplined person
I have ever met in my entire life. And I'm like,
you do not know me. I'm a lazy turd man.
People like you don't think.
Speaker 1 (17:37):
You've met lazy people.
Speaker 3 (17:42):
People just assume, like, oh, I love to pop up
at four thirty in the am and get my workout
in every single day. No, dude, I hate it, man.
I actually I think running stupid, like I hate running.
I will by show a hand. I don't know if
to show up on camera by show hand. How many
of you would say you are disciplined? Okay, there's like
(18:04):
less than five percent of.
Speaker 1 (18:05):
The work are we talking about?
Speaker 3 (18:08):
Okay, so I can I can prove to everybody right
now that everybody in this room is extremely.
Speaker 4 (18:15):
Disciplined, extremely disciper.
Speaker 1 (18:17):
Here.
Speaker 3 (18:18):
Yeah, I'm gonna I'm just gonna guess that at least
ninety five percent of this room has a job.
Speaker 4 (18:24):
And then I'm gonna get is that right?
Speaker 3 (18:25):
About ninety percent maybe one hundred percent of you have jobs?
Speaker 4 (18:28):
Now, how many of you show.
Speaker 3 (18:29):
Up to your job every single day and do the work?
Speaker 1 (18:32):
Yeah?
Speaker 3 (18:33):
Everybody? And how many of you show up on time
and do the task assigned to you on time? Okay,
Well that's called discipline and.
Speaker 4 (18:41):
You nail it.
Speaker 3 (18:43):
Now, What's what's different in your health journey, in your
fitness journey, in your nutrition journey? Because if I ask
anybody if they have discipline when it comes to their job.
Speaker 4 (18:53):
Oh yeah, I'm extremely disciplined.
Speaker 1 (18:55):
Are you?
Speaker 3 (18:56):
Are you disciplined with your health and your nutrition, with
your mental toughness? Oh no, I really struggle with that. Okay,
So if the first part of that conversation is true,
you're disciplined, But why are you disciplined? Well, there's a
system in place, and there's rewards, and it's consequences, and
(19:16):
there's consequences for those happening. And so you've heard this
a lot on social media. Is like, the hardest thing
we can do is keep commitments toy sales, but it's
the arguably the most important thing we can do.
Speaker 1 (19:26):
We're all confidences built, yes, and keeping those commitments.
Speaker 3 (19:29):
To yourself, keeping the commitments to yourself. But we let
ourselves down over and over again, and that becomes our
new identity. And that's so as soon as we fail
once and we're like, see, I told you, I just
proved myself right, and you have to continue one you
have never short term memory. Short term memory is super
key to success in life, like incredibly short term memory.
But then you have to gamify and system everything in
(19:50):
your life.
Speaker 4 (19:51):
And I hear people all the time.
Speaker 3 (19:52):
Like I don't want to count my macros, and I'm like, okay,
but you're an entrepreneur and you run a business and
you know exactly how much money's coming in and out,
you know, your checks and balances, and if our health
is the number one important thing, why the hell are
we winging that? Why do we not have the system
for our brain health and our gut health are two
(20:15):
most important things.
Speaker 4 (20:16):
But everybody's got Jimmy.
Speaker 3 (20:18):
If I was asking, hey, what's your retirement plan, you're
gonna be able to tell me the day that you
you know you could retire because you've reverse engineered and
you have a plan that you're working towards.
Speaker 4 (20:28):
Yet if I would say, what's your health plan?
Speaker 3 (20:30):
Like, I go to the gym three times a week,
maybe twenty minutes. It's a lot of fun, meet some chicks.
You know, we go through this thing. We don't take
it seriously. And I find with especially with nutrition, people
are like, I don't I don't want to count my calories.
I don't want to think about food all day. And
I'm like, you already do. It's just in a negative
way and it's controlling you, and so you might as
(20:52):
well think about it all day anyways and make it
a win.
Speaker 2 (20:54):
What it's funny you say to gamify it, because you
know I've hesitated to do that with my nutrition, and
I think that might be a little bit of a
missing piece for me.
Speaker 1 (21:02):
Because for me, it's always it's.
Speaker 2 (21:04):
The mirror, and it's like the scale, and those are
the things that you know, I obsessed with to figure
out where I'm at.
Speaker 1 (21:09):
But I think about my real estate career when I
was my best.
Speaker 2 (21:12):
So I went five years where I basically prospected every
single day. And every realtor hates prospecting. There's twenty five
in the room right now. I bet three prospected today.
It's just the way it goes. And I was relentless
of doing it. But you know what, my favorite part
of prospecting was my number one favorite thing. I had
a calendar on my wall for the month, and every
day I gave myself stars stickers, and I gave myself
(21:34):
a blue star for every hour I prospected, a yellow star.
Speaker 1 (21:38):
For every appointment I went on, and a red one
for every deal I closed.
Speaker 2 (21:41):
And I would look at that thing and I would
just light up my stupid ass star calendar.
Speaker 1 (21:45):
It was my favorite thing.
Speaker 3 (21:47):
So why why wouldn't you have a blue star for protein,
a red star for fats? And this is thirteen hundred
and then and you know you've got four stars in
every single day. If you know that that lights you
up and it led to insane sex tys for you,
Why on earth do we not have that same approach
with our health and our wellness because you've got ninety
nine problems that your health is won.
Speaker 2 (22:07):
Yeah, I always say, yeah. It's like, once you have
a health problem, you only have one problem.
Speaker 4 (22:11):
You only have one problem and so.
Speaker 3 (22:12):
But everybody's got a retirement game plan, an entrepreneurship game plan,
whatever game plan. I've asked thousands of audiences. Nobody has
a mindset or a help Most people don't have a mindset.
Speaker 4 (22:26):
Or a health plan. Some have a health plan, very
few have a mindset plan.
Speaker 2 (22:30):
What is it okay for the average Joe? What is
a I mean, because I have my health plan quote unquote,
but I need to dial.
Speaker 1 (22:35):
It in for sure.
Speaker 2 (22:35):
I have my nutritionists, I work out the trainer twice
a week, you know. I count my calories on my
fitness pro or whatever else. I to keep track of
the macros. That's about the extent of my fitness plan.
If I was dialed in, I have somebody you know
cooking me meat every single week, so then I ate
food that I actually enjoy eating. I would track every
single thing. I would get rid of the snacks in
(22:57):
my house, all those kinds of things.
Speaker 1 (22:59):
Right, Like, how detailed the plan?
Speaker 2 (23:01):
What are you talking exactly or is it more about
this is where I want to be an x amount
of days, so I need to cut this many calories
and eat this much.
Speaker 1 (23:08):
Is it that what you're kind of referring to.
Speaker 3 (23:10):
Oh, yeah, you have to know your dollars and cents
in order to be a successful entrepreneur. In order to
do great in real estate, you've got to be really consistent.
You know exactly how many you're selling. And in there
there's going to be a few duds where you lost
some money and whatnot. And those are the days where
the scale bumps up a little bit. But you have
to realize, like you got to look at things on
(23:32):
a much more macro scale. And here, any of you
that are on a like fitness weight loss journey right now,
and you're like living die by the scale. I ate
zero food, literally zero, no calories, and twice during those
three weeks, I gained two and a half pounds from
day to day.
Speaker 4 (23:51):
And most people I.
Speaker 3 (23:52):
Know, they're on a program, they're following the program, they're
tracking their macros. They're making these big sacrifices and they
see that failure and they abandoned course. And to your
point is, in order to be successful, you need to
track really specific things. But then you just need to
focus on the inputs and allow the greatest gift that
(24:12):
anybody can do is to let go of the outcome
is good.
Speaker 4 (24:16):
It'll be the most liberating thing anybody in this room does.
Speaker 3 (24:19):
If you can let go of the outcome going back,
just focus on what you're going.
Speaker 2 (24:22):
Back to my real estate career, I always said it
life is like a funnel. And the problem that people
getting troubles they focus on the bottom. That's what comes
out of the funnel. And you only control what goes
in the funnel. And so my win for the day,
the thing that I celebrated was what I put in.
It was if I put my thing in every single
day I celebrated. I didn't care when I closed a home.
That was automatic. I knew if I won what went
(24:44):
in the funnel, it was automatic.
Speaker 1 (24:46):
I won down here, money just kept following in.
Speaker 3 (24:48):
And it's the same with your fitness and nutrition. As
long as you know exactly what and it's it's it's proven.
It's science. And I'll use this as analogy. How many
how many people in the room is that I've ever
seen a fat thoroughbred? Yeah?
Speaker 4 (25:02):
No, hands, they don't exist.
Speaker 1 (25:04):
What's controlled what they eat?
Speaker 3 (25:06):
What they eat and how much they move mo Yeah.
Speaker 4 (25:11):
Zero people in zero get world.
Speaker 3 (25:14):
Yeah, zero people could ever convince me that, Like, I'm
just big boned.
Speaker 1 (25:19):
I don't believe you.
Speaker 4 (25:20):
It's it's science.
Speaker 3 (25:21):
Now, yes, there's going to be a percent of a
percent of a percent that like, yes, you have a
massive hormonal abounce, but man, those those are massive outliers.
Speaker 1 (25:31):
All right.
Speaker 2 (25:31):
So there's a third part of the fitness journey of
the mindset and all this. I think there's the mental side.
There's you know what we just talked about as far
as like the discipline and all that, and then there's
the actual what I'm putting.
Speaker 1 (25:41):
In my body side.
Speaker 2 (25:42):
But I think that people having the physique they want,
having the health they want, I think the biggest thing
that people miss is the emotional side.
Speaker 1 (25:51):
Because there's a reason you're overeating.
Speaker 2 (25:52):
There's a reason you're not sleeping, there's a reason you're
looking at porn whatever these things are. There's a reason
you drink the numb things, right, And so what have
you learned being in the role that you are to
emotionally help you get into the best shape, the best
health that you can.
Speaker 3 (26:08):
Yeah, great question. I'll start with this. People know what
they want, but they don't know what they're willing to sacrifice,
and so there's a huge disconnect there, right, And you're right,
every physical pain that we have, every addiction that we have,
my belief system says that there's an emotional component taed
(26:29):
to that. And in fact, it's my secret sauce that
I don't talk about very much. So when I was
when I was really young, my mom took me to
these two ladies and I even remember this their names
to this day. They were Iris and Patrice, and I
don't know which one was away twenty doesn't matter. Anyways,
my mom would take me to this room and they
(26:49):
had like this whole wall of these different oils and
all these things, and they would point to look like bent.
Speaker 4 (26:57):
Coat hangers at me and then they would either move
to the left or to the right, or they would.
Speaker 3 (27:02):
Open up, and depending on how they went, was dictating
what my body's energy was and what I needed. It
was wild and I found out later that either iris
upper trees could see ores, which is the energy force
around our body because we're all energetic beings and there's
cameras that can capture that, but she could see them.
And I was always terrified to go under her because
I'm like, she's gonna know if I'm lying to her right,
(27:22):
And this is always because your energy like emits like truth.
But anyways, she would you do this stuff with us,
and then they would she would create all these different
oils and then give me a specific one to me
and twice a day I drop it out of my
tongues and it was supposed to balance my energy. Anyways,
I grew up doing what's called belief for patterning, which
is replacing old beliefs, generational beliefs that were maybe passed
(27:46):
down to us, or experiences that we've had that we've
latched onto that is now our perspective and perception, and
then you can replace those with what you want in
life or the new emotion that you would rather feel.
And so when I first started dating my wife Sonny,
she had really really bad exeema on her hands, like
(28:07):
to the point where it was like little white pimples
that were super itchy, and she had tried every steroid
cream and all these things, and it was it was
so bad, like we couldn't hold hands and all these things.
And so I took her home to Canada to visit
my parents because I was getting ready to propose and
all these things, and I was like, I should probably
let me have her meet my parents. And my mom
(28:29):
looks at our hands and she goes, oh, my gosh,
I can help you. And my wife was like, what
are you talking about? Yeah, yeah, no, it was Patrice
and she said and my mom said to my to
be wife, she said, oh, that's emotional. And my wife goes, Okay,
you're crazy. I don't know, I'm really reconsidering this before this, yeah,
(28:51):
I haven't like yeah, and this is way before this
was mainstream, right because I grew up on all this stuff.
And and so my wife was like, okay, and she
was like, just trust me. Let's do this emotional therapy session.
So my wife goes down the rabbit hole there and
within a bunch of sessions of replacing the old belief
systems with new belief systems, her hands cleared up. No
(29:13):
steroid cream, no nothing. And so my wife was like,
whatever this is, I'm all in. And then so my
wife's I mean, my mom started to coach my wife
on how to do this emotional type of healing and therapy,
and my wife has now done it with all of
our kids. And a huge part of this thing was
anytime during the fifty or one hundred or training, if
(29:35):
my toe would hurt, if my knee would hurt, if
my hip would hurt, if my quad would hurt, I
knew it was something emotional that needed to be addressed,
and so I'd call my mom, I'd call my wife,
and I was like, tag team this crap out of
this thing. Fix me.
Speaker 4 (29:47):
I got to do an iron Man tomorrow.
Speaker 3 (29:49):
So we're actually on the fifty. It's day seven, and
I'm in. We're headed to Colorado. We just finished Arizona.
We're headed to Colorado, and we are we are broken,
we're beat up, We're trying to figure out how to
do this thing. And I make it all the way
to the run the marathon part of the day eight
in Colorado, and all of a sudden, my quad just
(30:11):
grabs and locks and I'm like, this is it. I
made it eight days. I'm going to consider that a victory,
and I call my mom and I'm like, hey, my
quad just like felt like a tour. Call my wife
and she's like, let me do some work on it
and see what's going on. And so she taps into
my energy field. And there's a little boo over a
lot of people out there, but like, this is real
(30:32):
stuff to me and it's.
Speaker 4 (30:33):
My seriously, my secret sauce.
Speaker 3 (30:35):
So she taps into my energy field and it turns
out that the quad specifically is in correlation to trying
to control everything and so and it was bang on
because I was It was early enough in the campaign
that I obviously I was desperate. I wanted everything to
go right, and I was micromanaging everybody. I wasn't just
(30:58):
doing my job trying to swim, I can run.
Speaker 4 (31:00):
I was trying to.
Speaker 3 (31:01):
Whereas the motoram one of the kids doing, what's the
manager doing?
Speaker 4 (31:04):
Was the film crew doing?
Speaker 3 (31:05):
Like I was really trying to control everything. This is
my baby, right, this is my future, this is my life.
And it came down to that physical ailment had that
emotional component to it, and so we did a series
of statements and we worked through it, and I woke
up the next day, zero pain. I thought I was
going to be completely sidelined, like it's over, it's done.
It was that bad. And then so a lot of
(31:28):
people don't know this, but during the fifty and the hundred,
behind the scenes like we're doing this type of emotional
therapy all the time. In fact, during the swim of
the hundred, it was the space that I felt the
most safe end because it was controlled. When we're out
on the bike, hundreds of people, wind elements, snow, I mean,
it was everything. On the run, people are coming out
and talking everything. But in the water, it was just
(31:50):
me and my thoughts. And I write about this in
the new book Iron Hope. But while I'm swimming during
those hour and fifteen minutes, I'm literally talking and communicating
to every part of my body and find you out
what it's need and hey, hey, hey, ankle, I need
you today.
Speaker 4 (32:08):
Man, You're part of this team.
Speaker 3 (32:10):
And I would walk I literally walk through every body
part and say, hey, what do you need today? What
type of what do you need to perform? And help me.
We are a team and I can't do this without you.
Speaker 2 (32:21):
I think one of the mistakes that we make in
today's society is we try to outsource everything to other people, right,
I mean, how often if you do have something that's
wrong with you do we talk to ourselves. One of
the questions I want to ask you was to how
important is when you have that time when you're just
out in the country and it's silence and you have
time to yourself to think and.
Speaker 1 (32:39):
Talk to yourself. How pivotal has that silence.
Speaker 2 (32:42):
It's something that's really helped me the last year and
a half two years is just going in silence because
I grew up in a pretty chaotic household and my
nervous system just couldn't stand I remember my hell as
a child. I'd like walk into one of my neighbor's
houses to collect the fast offerings and it would be
dead silent, and they'd all like still being their church closed,
and I'm like, killed me. If I was in this family,
I would like want to die. My nervous system was
(33:04):
so afraid of that silence. Yeah, right, and that I
had to do that to survive. And as I got older,
and I've really worked on being able to just sit
with myself and sit in silence and go into nature
and go on hikes without a phone, all those kinds
of things. All of a sudden, it starts to rewire
your nervousism and start to really be able to release
a lot of things that you normally just distract by
(33:26):
the noise or the chaos that's around us.
Speaker 3 (33:28):
Well, I think it's the biggest crutch and distraction and
destruction of society today is not having the ability to
sit in your own thoughts.
Speaker 4 (33:38):
We live in two spaces.
Speaker 3 (33:40):
We live in catastrophizing space, which is in the future,
in a space of fear, worrying about things we can't control,
all these things. And then the other place we live
in is in the past, in a place of regret.
And so society's living in these two places and neither
of them are serving them. And it's about sitting in silence.
In fact, all the way back to the ten days
(34:02):
I sat on the ferris wheel.
Speaker 4 (34:04):
I didn't realize it back.
Speaker 3 (34:05):
Then, but I'm I'm like, three days into this contest,
I'm sitting there just chilling in my own mind, Like
I grew up a wrestler.
Speaker 4 (34:12):
I'm like, this is the easiest thing I've ever done.
Speaker 3 (34:14):
Like this is in the bank and I'm watching people
quit and get off the ride, and I really didn't
recognize it at the time, but now looking back on it,
I'm like, they're just not comfortable sitting in their own
thoughts because the objective of this content was pureborner phones
hadn't come out yet, you couldn't sleep during the day,
no books like you had like just stoicism, just sitting
(34:36):
there in your thoughts. And I'm watching people quit and
get off, and I'm like, what are they doing?
Speaker 4 (34:41):
This is the easiest thing I've ever done.
Speaker 3 (34:43):
And then I got married and my wife has six sisters,
and it was just like a shit chill in there,
and I'm like, this is chaos. I can't handle this
amount of like volume and intensity, and I just needed
I just needed to be in my own space. So
my most favorite time is a bike ride by myself
(35:07):
up in the mountains.
Speaker 4 (35:09):
And what I do on these bike rides, Let's just
say it's a four hour ride.
Speaker 3 (35:14):
So for the first hour I'll turn on either a
podcast or a book or something creative to really turn
on my brain, get it into that thinky mode. And
then for the middle two hours, I go silent. It's
just me, just my thoughts, an opportunity for me to dream.
I really believe that society's forgot how to dream. We're
(35:34):
living vicariously through other people's lives and social media.
Speaker 2 (35:39):
And I said that I did a social media fast
for a month of May, and one of the main
reasons I want to do it is I was sick
of I was like, my brain is probably just working
other people's ideas because I'm seeing them all day. I
want to get fresh ideas for myself. Again, that was
one of my main motivations for doing well.
Speaker 3 (35:54):
And while I did that twenty one day fast, we'll
call it a month because I did a week long refeat,
so it's twenty days. I also did no music and
no social media, so like it was this total cleanse,
and in fact, when I went back on to social media,
I got upset because of how toxic and negative it
was out there, and I literally missed because I went
(36:15):
no music, no social media.
Speaker 4 (36:18):
I actually really like myself.
Speaker 3 (36:19):
And I think that's the other problem is people don't
like themselves, and without the distractions, they're sitting in there
in their own minds, not forgiving themselves for the past,
completely worried about the future, and they can't sit by
themselves and so My favorite time is opening with creativity,
sitting in silence, and then coming home to some like
(36:40):
just awesome tunes. Right, So that's how I break up
my really long sessions. But those sessions, Sonny gets a
little bit worried when I disappear for three four hours
and she's like, oh shit, he's coming home with some
type of crazy craziness. But it allows me to get out.
It's my absolutely grounding, it's the clarity of mind.
Speaker 4 (36:57):
It allows me to dream.
Speaker 3 (36:59):
And so yet I think that I challenge everybody in
this room to unplug as often as you can, disconnect
and just figure out how to dream again and be
okay with who you are, and first and foremost forgive
yourself for your past. That shit doesn't matter, figure out
what it is you can move on, allow yourself the
freedom to be here today and to continue to dream.
(37:22):
So that's well I want to do. Really the rest
I me.
Speaker 2 (37:24):
You brought that up at the end there, but I
don't think it's I think we should dive into that
a little bit because I think one of the things
I've learned to do is I give myself a lot
of grace.
Speaker 1 (37:32):
You have to, otherwise.
Speaker 2 (37:33):
You're not going to try anything. You're not going to
do anything like I know where I fall short when
people tell me, I'm like, yeah.
Speaker 1 (37:39):
I are.
Speaker 4 (37:41):
I know those are my I know my blind spots.
Speaker 2 (37:43):
And what I've done is I've just said, like, I
believe in a God that appreciates my effort, and.
Speaker 1 (37:48):
He just likes it.
Speaker 2 (37:49):
I'm willing to try things. He's like, at least like,
because that's how I look at humans. I'm like I
would any human that's interesting, I'll spend time around for sure.
So I'm like, I think God appreciates when we try
to be interesting. I think it's just like put yourself
out there and try stuff and fall short and be like,
you know what, man, I really.
Speaker 1 (38:04):
Screwed that up. I would not do that the same
way Agan.
Speaker 3 (38:06):
I think the purpose of this life is to make mistakes.
Speaker 1 (38:11):
I really do.
Speaker 3 (38:12):
And if somebody asks me today, and this will sound
stupid and arrogant, but if somebody asks me today, hey, James,
have you ever made a mistake in your life? What's
my answer?
Speaker 1 (38:22):
No?
Speaker 4 (38:22):
They were all No, they were all learning experiences.
Speaker 3 (38:25):
Yeah, and I've made a ton of mistakes, but it
only remains a mistake if I don't revisit it self, reflect,
sit in silence and really understand, Okay, what was my
role in that failure? Like some of that accountability piece
can now what was out of my control? And what
can I change? And what did I learn now how
can I do it better? And that's why the hundred
(38:47):
came to be because we made mistakes on the fifty
that we were heavily criticized for. Yeah, yeah, get like
like and I could do a whole hour on what
I learned from that moment and how it's blessed in
my life.
Speaker 4 (38:58):
I've made millions of dollars off of that mistake.
Speaker 2 (39:01):
And so to me, in'side a mistake, it's the mistakes
are the things that you end up having the most
successful one way or another.
Speaker 3 (39:06):
Yeah, And I if I again look to my left
and look at my body of work over the past
twenty years, it's the moments that I that one scared
me that I said yes to and that two that
I stumbled and fell down and got back up, that
are my most proud, defining moments in my career. Because
I keep that's why we did the hundred. It was
because of the mistakes during the fifty And again I
(39:28):
didn't want to just do that over again. And so
in my mind, I was like, Okay, if I, if
I put the right team and systems in place, right
creating discipline for yourself and remove chaos and confusion, could
we double what everybody said was impossible and back to
a previous point when everybody from the outside looks in
and says, you're so disciplined.
Speaker 4 (39:45):
No, during the fifty and the hundred.
Speaker 3 (39:47):
It was so structured that I knew exactly what I
was doing every second of the day. And as soon
as those campaigns were over, dude, I'm a mess. I
don't even I don't know what to do today. Like
And so that's how you have to structure your life.
Like you want to be disciplined, you have to inject
insane structure into it to start, until it becomes more
(40:08):
routine and habitual. And it's like, Okay, now I've changed
my identity. That's who I believe I am. Now now
I am disciplined.
Speaker 4 (40:16):
But it's a byproduct of systems and beliefs.
Speaker 2 (40:18):
Yeah, I'm glad you mentioned that word a couple of times, structure,
because I think it is something that gets a little
bit overlook It's one of the reasons that there are
needs for a coach. You have coaches, you have people,
you have all those people doing it for you. I
have the same thing in my life. It's why weird
that they is so powerful when people join it, because
you're getting a structure to help you realize where you
need to focus to do your work, because otherwise we
(40:40):
just we don't know how to do those things.
Speaker 1 (40:42):
We don't know the things that we don't know.
Speaker 2 (40:45):
And it kind of wakes you up to like and
it gives you an outline of like, Okay, this is
what we can do.
Speaker 1 (40:49):
This is how success happens for other people.
Speaker 3 (40:52):
Well, and if we learned anything from the pandemic, it's
we are a tribal people.
Speaker 4 (40:57):
I mean, I mean, highest rate in.
Speaker 3 (40:58):
History of abuse, suicide, addiction, the whole gamut, the highest
in history, loneliness, depression, anxiety, yeah, all of it. Yeah.
And so like to me, that says we thrive in
a tribe. We thrive learning off of each other. Oh
you've got that life experience, great, share with me.
Speaker 4 (41:20):
So I don't have to go through that.
Speaker 3 (41:20):
And I still might test the waters a little bit,
but I dude, I'd rather learn off of other people,
so I don't make those same stupid mistakes. I don't
love failing because it's hard, and I never believe we're
going to fail and that's how we're going to learn things.
But if I can learn half the things because you failed,
I'll take it.
Speaker 2 (41:38):
But I think that ultimately what this all comes down
to is I think we have to want to be
self aware. It's very easy to go through life and
just accept the beliefs, the rituals that were passed on
to you. Every single thing is mapped out for you.
It's told what you're supposed to do in school, right,
I think there was like ten percent of us like
me that got in trouble every single day and kept
(41:58):
having to go out to the hall and all those
things because we just rejected this idea that this whole
thing was going to be this.
Speaker 1 (42:03):
Structured that way.
Speaker 2 (42:05):
But that's where you have to put new structures into
place so it doesn't fall apart. And I think that's
kind of the whole fun of everything is going. You
know what I'm going to find which whose life is
worth admiring, Who's.
Speaker 1 (42:15):
Good at what I want to get good at?
Speaker 2 (42:17):
Who do I look up to in this area. If
I wanted to learn how to do an iron man,
I would absolutely call you first, right, I'd probably call
mister Conti second. And I guess what I would guarantee
you I would finish that iron man if that's what
I did, right, because I'm going to use people that
built a structure much further than I had. That being said,
I wouldn't go to somebody that's never done that and
ask them for their structure. And so that's the fun
(42:40):
of life, though, is finding those people who do I
want to pull this from?
Speaker 1 (42:43):
Who do I want to pull this from?
Speaker 2 (42:45):
And then I create my own ideas and thoughts and
my life feels more like mine. I would rather live
a life that's mine, full of mistakes, than live a
life that isn't mine.
Speaker 1 (42:53):
I just took everybody else's like what they thought I
should do.
Speaker 2 (42:56):
And at the end of yourrect do you know what's
the number one regret of the dying is that they
didn't live a life that was authentically theirs. Yeah, that's
the number one regret of the dying. Because they didn't.
They weren't willing to try their own things to make
these mistakes. They settled for that safe path, and that's fine,
but it's going back to what we said at the beginning.
That's just the comfortable path, and everything you want is
on the other side of it.
Speaker 3 (43:16):
Yeah, I want everyone to recognize that every journey has
a humble beginning, and every expert that you see sucked
when they first started. In fact, when I do my
stage presentation, I put up a picture of me and
it's my very first ever triathlon. I'm in a pool,
I'm wearing a nose plug, I'm gripping to the edge,
and I joke and I say, nobody looks at that
person that moment and says, that's the guy.
Speaker 4 (43:38):
Because it was a very beginning of my journey.
Speaker 3 (43:40):
And I'm so grateful I had the courage to suck
and look like an idiot in that moment because it's
put me on a path that has changed my life.
And so the greatest gift that we can give ourselves
is to one let go of the outcome one and
two let go of anybody else's opinion. And I'll tell
the story real quick. So during the fifty I had
crashed in Tennessee. I fell asleep on my bike and
(44:00):
I crashed on the bike and figured out how to
get through that day. My hip was starting to swell up.
I had road rash.
Speaker 4 (44:07):
We drive through the night.
Speaker 3 (44:08):
We get to Mississippi. The next day it's hurricane conditions,
like weather warnings, dangerous lightnings. Everything in the world in
that area is canceled, like everything on the news is like,
stay in doors. So we do the swim, the bike,
we're outside.
Speaker 4 (44:22):
We're like in these crazy elements.
Speaker 3 (44:24):
And over the last few miles of the marathon, I
looked at my team and I was like, guys, if
we have a chance of continuing to raise money for
the childhood OBC, the epidemic, I got to figure out
how to heal this hip and everything. So I'm like,
we used an elliptical a ton of training. I'm going
to do the last two miles on the elliptical. We
took the finish line picture, we posted it online. We
(44:45):
drove to the next day. I wake up the next
morning to hatred like keyboard Warriors online bullies. They were
just waiting for this moment for us to fail, and
they were like, quit, go home, we got you. You cheated,
And I was like, oh man, you're right, I did,
but not in like I just when you're in that
(45:05):
moment and you're so exhausted. It seemed like the right
thing to do at the time, and we made a
decision as a team.
Speaker 4 (45:11):
I got unbelievable team around me. They were like, no,
we're doing something that nobody else.
Speaker 3 (45:15):
In the world has done. We've learned from this, let's
keep going. Don't get an elliptical again. So we finished
the whole thing. It changed my life, changed a lot
of people around the world. And then he did the
math and I totaled it all up, and we covered
seven thousand and thirty miles that summer. No Itay's off,
no excuses. We weren't perfect, but we were just on
this journey. And then I took the miles from that
(45:38):
evening in Mississippi.
Speaker 4 (45:40):
And did a little math.
Speaker 3 (45:42):
That moment in Mississippi represented point two four percent of
the journey. Now we're in the middle of the NBA Finals.
If you've got one guy on your team, we'll just
say the three point shot ninety nine point seven six
percent of the time, that cat's going to make a three.
(46:04):
He's a billion dollar athlete, he's the highest paid athlete
in the world. Yet in life we look at the
point two four percent and we feel less than. And
so my challenge to everybody listening is, don't let someone
else's opinion of point twenty four percent of your journey
(46:26):
impact how you proceed.
Speaker 4 (46:27):
If you're the one.
Speaker 3 (46:28):
Showing up in the arena doing the work, not on
your face, the whole great quote, they don't get to
have an opinion. Yet I see so many people giving
their power away and abandoning their dreams because that person
had a belief or a perspective that they have no
(46:49):
experience of knowledge on having about my journey. Yeah, well,
so that's been the most powerful teaching point that I've
been able to get through from stage Well.
Speaker 1 (46:56):
I think it goes back to that mindset of just
being willing.
Speaker 2 (47:00):
Is I start teaching my goal setting seminar a little
bit different this year. I said, it's not so much
about reaching the goal, because anybody's reached the goal. Nos,
it's not that satisfying. It's about giving you direction of
where to go every day. It's about giving you direction
which way to go. And it's whatever percentage you get
towards that goal is going to be better.
Speaker 1 (47:17):
Than if you didn't have the goal, and if you
can look at it.
Speaker 2 (47:20):
That way and really push yourself to go. You know,
I'm going to set the goal, and my goal would
get it done. But I'm not going to beat myself
up if I get a ninety nine point seven percent
or ninety percent or eighty two percent, if that's better
than the fourteen percent you would have got without the goal.
Speaker 3 (47:33):
Yeah, And I think people also need to give themselves
grace and recognize that the goal could change along the way,
because when you.
Speaker 4 (47:41):
Started that goal, you were at a certain knowledge point.
Speaker 3 (47:44):
Yeah, and you didn't know individuals that you've now met
along the way as you're approaching that goal. In fact,
I was completely demoralized and deflated when I actually think
it was ed my let. He was like, the purpose
of life is to chase down the ultimate version of
who you are. And I sat there and I thought
about it, and I was like, I'm never going to
(48:05):
catch him, and then I was pissed off, and then
and then I was like, it's it's not about catching him,
it's about the pursuit of catching him. And I now
am so fired up because I want to get to
the very end having not caught him and going up
to him and going thank you for pushing me and
(48:26):
allowing me to have a target to keep moving, because
the ultimate version of me inevitably will always be changing
because I'm changing, and so in logic just says that
if I change, the ultimate version.
Speaker 4 (48:41):
Of me has to evolve as well.
Speaker 3 (48:43):
And so now I get so excited and I cannot
wait for that meeting and that reunion, and I am
just going to be so grateful so that he pushed that,
he pushed me to show up my life and to
your point, like this life is about having those experiences
with brothers, the sisters. That's that's how we learn and grow.
It's through experiences. And again, this generation's waiting a home
(49:07):
for purpose and passion and knock on their door, it
ain't coming. You have to go out.
Speaker 2 (49:12):
Again the message that the thing that you teach me
is just get yourself uncomfortable. You know, one of the
things I challenged my group to do is they have
to go do something that makes them very uncomfortable.
Speaker 1 (49:21):
We just covered this part of the course with some
of the guys.
Speaker 2 (49:24):
In the group, and Mauricio, who's here tonight, he said,
I'm going to go do stand up comedy and he
went up and did five minutes two weeks ago as
the open mic, and you know he might have got.
Speaker 1 (49:33):
A few laughs.
Speaker 2 (49:34):
I'm sure Hugh laughed. He laughs at everything. But at
the end of the day, he did something make hisself
and compent. He grew so much from that experience. And
what you do is again, you just challenge people to
look at themselves and go, there's a better version of
me in there, but it's going to be uncomfortable to
go there. So appreciate you doing this matter. I know
you have a new book that just came out. What's
it called?
Speaker 1 (49:52):
What's Plug?
Speaker 3 (49:53):
Iron Hope?
Speaker 1 (49:54):
Iron Hope?
Speaker 2 (49:54):
You got twenty copies here tonight, twenty copies here, and
so he's going to sign those if anybody wants them
to buy them. They're twenty bucks. James, thank you so much.
We all open it up for a Q and a
here for you guys. Let's give it up for James.
Speaker 3 (50:04):
Thanks doing.
Speaker 2 (50:06):
Thank you again for listening to the Jimmy Rex Show.
And if you liked what you heard, please like and subscribe.
It really helps me to get better guests, to be
able to get the type of people on this podcast.
Speaker 1 (50:16):
It's going to make it the most interesting.
Speaker 2 (50:18):
Also, want to tell everybody about my podcast studio, The
Rookery Studios, now available in Salt Lake City and or
in Utah. If you live in Utah and want to
produce your own podcasts, we take all of the guests,
work out of it for.
Speaker 1 (50:32):
You and make it so simple.
Speaker 2 (50:33):
All you do is you come in, you sit down,
you talk, and leave. We record it, edit it, even
post it for you. If interested in doing your own podcast,
visit our Instagram and send us a DM Rookery Studios,
or go to our website, The Rookery Studios dot com
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