October 6, 2025 • 41 mins
On this episode of the Jimmy Rex Show, Jimmy sits down with Karalynne Call—founder & CEO of Just Ingredients and host of a top-20 health podcast. Karalynne opens up about her battle with depression, the rock-bottom moment that changed everything, and the step-by-step healing journey (labs, nutrition, lifestyle) that led her to build a real-food company from the ground up—without debt or outside investors.
They dive into her “one ingredient at a time” philosophy, why she avoids “natural flavors,” the truth about bitter blockers in energy drinks, and how she turned a small Instagram account into a mission-driven brand trusted by families. Karalynne breaks down product development (protein, cans, creatine), shares her family-first leadership pillars, and gives practical tips to reduce inflammation, stabilize energy, and feel genuinely better—one simple swap at a time.
00:00 Introduction
01:23 From teacher to founder: Karalynne’s backstory
02:56 Depression, rock bottom, and healing through nutrition
07:15 Launching Just Ingredients & the first products
16:15 Energy drinks, hidden ingredients & real food philosophy
22:24 Business growth: listening to customers & new product lines
27:04 Building culture, family-first values & transparency
34:14 Teaching, legacy, and simplifying health education
37:00 Reducing inflammation & practical steps to feel better
40:40 Outro
They dive into her “one ingredient at a time” philosophy, why she avoids “natural flavors,” the truth about bitter blockers in energy drinks, and how she turned a small Instagram account into a mission-driven brand trusted by families. Karalynne breaks down product development (protein, cans, creatine), shares her family-first leadership pillars, and gives practical tips to reduce inflammation, stabilize energy, and feel genuinely better—one simple swap at a time.
00:00 Introduction
01:23 From teacher to founder: Karalynne’s backstory
02:56 Depression, rock bottom, and healing through nutrition
07:15 Launching Just Ingredients & the first products
16:15 Energy drinks, hidden ingredients & real food philosophy
22:24 Business growth: listening to customers & new product lines
27:04 Building culture, family-first values & transparency
34:14 Teaching, legacy, and simplifying health education
37:00 Reducing inflammation & practical steps to feel better
40:40 Outro
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hello, and welcome to another episode of the Jimmy Rex Show.
Today in the podcast, we sit down with Carline Call
and she is not only does she have a top
twenty health podcast in the world, but she is the
founder and CEO of Just Ingredients, an amazing company. This
is one of our live podcasts that we do once
per month, and Carlin and I and so again the
audio might be a little bit different than what you're
(00:23):
used to, but we had the opportunity to sit down
and I want to hear how she built this massive
coming just started five six years ago. She was teaching
school and then she was a mom and she had
her own bat with depression, and in search of being
able to heal herself, discovered all these different ingredients that
everybody's eating that aren't good for them, and so she
started her own company with basically a healthy alternative. So
(00:46):
such an inspiring story, such an amazing person. Was very
honored to do this podcast. So without further ado, let's
get to the show with Carline Call. Today's podcast is
brought to you by Bucked Up Supplements. Just gonna be
honest here, having at least two of these every single
day now for been months now and yes, twenty five
grams of protein only one hundred calories. This is a
(01:06):
cheat code to help your diet getting bigger, stronger, faster,
all the things. So if you have not tried them yet,
go check them out anywhere. Bucked Up Supplements our soul Carling.
So good to have you here. Yeah, thanks for having
me absolutely so. One thing that I loved when I
(01:29):
met with you the other day is I found out
that when I was in high school, you were a
teacher at my high school. And it's so funny because
I always, you know, you think of your teachers as
you know these just it's just a different role they
play in your life. And to see where you've come now,
I'd really love to hear how you went from being
a school teacher for those that aren't as familiar with
(01:49):
the story, to this high powered founder and CEO of
this giant company just ingredients.
Speaker 2 (01:54):
You want the whole story, because it's a long story.
Speaker 1 (01:57):
Give us the give us the like five five minutes version.
I want to get into some other stuff with you,
but I do think it's important because I think so
many people think, like you know, Tony Robbinson talks about this,
It doesn't take as much effort as people think to
change their entire life. And if people knew how quickly
they could change everything going on in their life, more
people would probably try to do it. I think for
most people, it's just it's very comfortable to be safe.
(02:18):
You're a school teacher. You have a salary, you have
holidays and weekends off, summers off, you have this career, right,
and you have purpose and everything else. But ultimately, you know,
you went from again being a school teacher to being
able to affect so many more people and so many
more lives and have such an impact. And so I
do think there's a lot of power in your story
(02:39):
because of that.
Speaker 2 (02:40):
Yeah. So I was a math teacher, like we won't
even say how many years ago, which I had a
bunch of your friends in class, but never.
Speaker 1 (02:48):
You, God bless you.
Speaker 2 (02:50):
Yeah. But anyways, after becoming a math teacher, I once
I had my third child, I actually stayed at home
just because three kids in daycare is almost the same
price as the salary you got as a teacher, and
so I stayed at home. Anyways, after my third child
actually is when I started battling depression. But the baby
(03:12):
was over a year, and so when I would go
to doctors and stuff, they're like, no, it's not postpartum depression.
Your baby's over a year, which now they've changed that.
But long story short, I dealt with depression and I
had never experienced this before. And it went on for
a while, and I was frustrated. I was angry. There
was days I couldn't get out of bed. There was
days I couldn't make any decisions. There was days I
(03:34):
couldn't function, there was days I had to just fake it.
There were all sorts of emotions in this, and we
kept and so I kept going to doctors trying to
get help for this, and I would ask them. I
would say, I haven't always been like this, so I
know I can heal, but how can I heal? And
this was back eighteen years ago now, and they would
(03:55):
say to me, there's nothing we can really do to
help you heal. Granted, like I said, that was a
ten years ago. If you have a doctor that says
that today, run because we know a lot of things
that can help depression. And so they would keep saying
to me, we can just put you on an antidepressant.
And so, don't get me wrong, I have nothing against antidepressants,
but I would say, well, will that antidepressant help me heal?
(04:15):
And they would say no, it's just mass the problem.
So long story short, one day I battled all these
emotions for a couple of years and one day, well
and people would tell me you'll see the light at
the end of the tunnel. And I remember sitting in
a rocking chair one day thinking, there is no light
at the end of this tunnel. My life is miserable.
(04:37):
It is dark. I am mean to people, frustrated, sad.
This isn't how I want to live my life. I'm like,
it's not fair to my kids, it's not fair to
my husband. And so one day I just had it.
And that day I actually attempted suicide, and thankfully, by
the grace of God, miracles happened and the attempt failed,
and so at that moment I realized I had reached
(04:59):
true rock bottom. And so at that point I was like, hey,
you know what, I'm going to just search for doctor
after doctor until I find someone that can help me.
So I did. I actually had to look for a
doctor for two years, and so two years I'm looking
for this doctor. I finally find a doctor who is like, yeah,
depression just means your body screaming to you that it
(05:20):
needs help. And everybody's depression has different underlying root causes.
So she's like, there's no magic pill for this. Are
you ready to do the work to heal from this?
And I was like, I have reached rock bottom. I
have looked for years for help. Yes, I will do whatever.
And so she was like, We've got to do blood
tests and urine tests and saliva tests and figure out
what your body is screaming to you. So we found
(05:42):
a whole slew of problems from little things to bigger
things of little things being like low and magnesium low
and vitamin D not being able to absorb B vitamins,
to some liver issues, to some food intolerances, to some
hormonal imbalances. Like the list just went on and on.
And so I was like, well, no, wonder why my
body was done. And so went on a journey with
(06:03):
her for about a year and she taught me how
to nourish my body properly. And I came from a
family of just eating like frosted flakes in the morning
and going to school, had a blow any sandwich and
something for lunch, like we were eating the American standard diet.
So she's like trying to help me, and she's like,
do you ever eat a whole grain maybe? And I'm
like like what, what's the whole grain wheat? And she's like, no,
(06:24):
maybe like quen one. I'm like, what what's keen one?
Like I knew nothing about health and nutrition. So she
helped me for a year. After a year, we started
tapering off the antidepressants and worked with for about eighteen months.
At that point, I knew I never wanted to fall
back to the depression. So I at that point just
(06:46):
started reading everything I could. I went back to school
to become a nutritionist. I went to classes, conferences, just
learning everything I could about the body to learn how
to fuel the body properly so that that would never
happen again. So it's been like fifteen years that I've
been off to antidepressants and I've never had to go
back because I've learned how to fuel my body properly
(07:07):
so that it doesn't have to deal with the depression.
So that was my health story. And about seven or
eight years ago this how the business started. Seven or
eight You want me to tell that.
Speaker 1 (07:17):
Well, I want to get into that, but I want
to focus on this for just a second, because I
think so many people, you know, they suffer from depression
and they think, well, I can't something's just broken in
me or something's wrong with me. I can't fix this.
And I always say, you know, well, if you're not
eating properly, sleeping properly, and exercising properly, that's probably ninety
percent of depression can be solved by fixing those issues.
(07:40):
And I think what's so powerful again about your story
is you had the mental fortitude to basically say, hey,
I can beat this, I can overcome this. I do
believe that this is possible, and you went out and
you found the right people. You said it took you
two years to find the right doctors. And it's crazy
because you think when you're a child, right, that just
all the doctors are the same and you can just
(08:01):
go and so many of them unfortunately, and I've had
frustrations with doctors. We saw this a lot with COVID
and everything, that they kind of just have a message
they just put out, and a lot of them aren't
necessarily trying to solve your problem. There's trying to just
mask it or trying to give you something to feel
better right now. And you know, one of my big
things that I teach in my men's group is, guys,
our goal is not to feel better, it's to feel more.
(08:24):
And sometimes you have to look at the problem a
little bit differently so that you can find the solution
as opposed to just masking it with whatever they're you know,
with men, it's usually you know, alcohol, work, gambling, pornography,
those kinds of things, whereas I think a lot of
times with women it can be you know, with the
food that we eat or different different ways like that
that we just mask again whatever thing we don't want
(08:46):
to look at for sure. So in your case, I mean,
you start healing yourself. And this is what's again like
and by the way, like when I've been posting a
lot of stuff on my Instagram about this event and everything,
and I mean just comment after comment for women of
all ages saying, oh my gosh, she's my favorite. I
listen to her all.
Speaker 2 (09:03):
That's nice of them.
Speaker 1 (09:04):
Well, it's because you do resonate. I think that, Like,
I think people see your story and a lot of
times I have these big CEOs up here. You know,
or I interview, like, you know, last time, I had
a guy that just sold this company for six hundred
million dollars and it's kind of like, yeah, okay, that's great,
but like that's not possible. And what I love about
your story is you were just not just but you're
a school teacher, your housewife, you know, and then all
(09:25):
of a sudden, And that's why I want to get
into this next. But I wanted to, you know, preface
this correctly, like I think that's why it really is
such a beautiful story, is you took this thing that
made such a difference for you, but like so many
people would have just been like cool, that's enough. So yeah,
let's get into how you then decided I'm going to
you know, launch this company and go from there.
Speaker 2 (09:44):
So about seven years ago, I felt like everybody around me,
like neighbors, community members, church members, extended family members, they
all were dealing with things like autoimmune conditions, depression, anxiety, migraines,
chronic fatigue, I mean, you name it. Everybody was dealing
with something, and I was like, I just wish I
could go into their houses and cook for them for
(10:05):
like a month, and grocery shop for them because I
know I could help them feel better, but of course
you can't do that. So I'm like, what am I
going to do. I'm like, okay, I'm just gonna start
a little Instagram account and just show people little swaps
that they could make. Today, there's a ton of these accounts.
Back then, there weren't really these accounts, and so having
six kids, there were like accounts more like you need
(10:27):
to eat kale and sardine more and things like that,
And I'm like, I have six kids, they want Hamburger's,
pasta mac and cheese. Whatever.
Speaker 1 (10:33):
I always say, a system's no good if you're not
gonna actually work it right, right, Like you can't set
this diet. That's just nobody wants to do it. Yeah,
nobody does it.
Speaker 2 (10:41):
So I just started this little Instagram account and I
was like, look at Walmart. You can buy these two ketchups.
One has high fruit toast corn syrup in it. One
does not. Do you know, high fruit toast corn syrup
does what Actually degrades tripped to fan. Trip to fan
is needed to make serotonin, so okay, it's you know,
can contribute to some depression. So anyway, says I was
showing little tips like this. My goal was to get
(11:02):
twenty five hundred followers, and all of a sudden, people
just started sharing all these tips. And when I got
to one hundred thousand followers, I was like, oh, okay,
maybe I have a customer base out here. And I
was like, I'm going to just try this out. I've
got a lot of people asking me, what are the
top things to buy that are non toxic if I
have a baby, what are the top ten best items
(11:24):
at a grocery store, what are the top ten you know,
all these different things. So I was like, I'm just
going to make these digital downloads. And so I made
a digital download that was ninety nine cents and it
was ten things to look for at the grocery store,
and in one day, I made thirty thousand dollars. So
I was like, oh, I've got a customer base. Okay,
I'm going to take this further and I'm going to
(11:45):
make products that I can't find on the market that
I wish were on the market. And so one of
my first products was protein powder. And the reason we
made it is because I had three teenage boys at
the time and they would bring home protein powders that
I could not stand the ngreend in, but they liked
the taste of it. So then I would bring home
protein powders that I liked the ingredients, and they would
(12:06):
be like, Mom, this tastes like manure, Like this is
so bad, I cannot eat this. So I was like,
you know what, I'm going to make a protein powder
that is really nourishing and made from just real food ingredients,
no natural flavors, nothing artificial, just all real food. And
so that's how Justiningreiant started. And then now we make
products made with real food ingredients.
Speaker 1 (12:27):
So many people want to be influencers now it's like
the number one job. Yeah, every younger person wants to be.
You found your audience by just sharing the knowledge that
you had. How did you learn all this? On top
of just being yourself and sharing it? Which I think
is a beautiful part of the message again is you
weren't trying to be anything. You were just like this
helped me, I'm going to help some other people. And
(12:49):
because I think because of that, you probably came off
very authentic to your audience, they could trust you much easier,
and that built a loyal audience where when you launched
a ninety nine cent product, you had thirty thousand people.
But that's a crazy number of people buying your product
right off the bat.
Speaker 2 (13:02):
Yeah it is. You asked how I learned it? Which
part the health part of the business part.
Speaker 1 (13:07):
Yeah, I'm curious how you learned all these things because
I'm you know, I when I was in college, I
thought eating granola bars and macaroni and cheese was healthy
for real, Like, this is how naive it was. Cereal
was like I'm going to eat healthy, you know. And
but again, the game's so ripped because it's so hard
for so many people to know how to eat healthy.
And so how did you learn it? And then maybe
(13:28):
if you could teach us how we can best learn
without making this our whole identity, right, Like, how can
we learn what is healthy for us to eat versus
what's not.
Speaker 2 (13:38):
So I'll give you the real life of how to
learn it, because I did go back to school, but
that was more for the science behind things. But really
what I did with this doctor, she was like, Hey,
first let's start with artificial dice. Go inside your pantry
and find everything that has artificial dice. Go in your house,
find everything that has artificial dies in it. Learn about
artificial dice and why they're not great for you, and
(13:59):
let's swap those out to something else. And so I
had never paid attention to artificial dies, but I was like, Okay,
I'm finding it in every popsicle in our house. I'm
finding it, you know, and jam, I'm finding it in
hand soap. And then I'm like, oh, we're washing our
hands six seven times a day and rubbing these artificial
dice into our skin. And so then I would go
(14:19):
figure out what was wrong with artificial dice, like, Okay,
they're made from petroleum, Okay, they're causing they can cause
these different mood, behavioral disorders, things like that. And so
once I became like an expert, I felt like at
that ingredient, I would move on to another one, like
high fruit toast corn serve. Okay, what's wrong with high
fructast cornserp? Where am I finding it? Oh my gosh,
it's in ritz Okay, let's find a better swap for
(14:41):
writs okay, or it's in ketchup whatever. And what's wrong
with high frictast corn serrup?
Speaker 3 (14:46):
Oh?
Speaker 2 (14:46):
Okay, it can contribute to leaki get Okay, what is leaky?
Get research that, you know what I mean. So it
was just going by ingredient after ingredient, cleaning up my
house and learning about it at the same time. So
it wasn't like, oh my gosh, my whole country is
a mess, let's get rid of it all today. Like,
no one can function that way. And so my account
and my whole mission is like, take one little step
(15:07):
at a time, learn one little thing, do better each day.
That's how you become better. It's not doing everything at once.
It's taking one little step at a time.
Speaker 1 (15:16):
Yeah, I feel like, uh, you know again, like you said,
if you try to just change everything at once, you
kind of get overwhelmed and your body kind of craves
what it's been eating, and so you have to make
slow replacements on a lot of these things. And it
is funny. It's like how many of our foods are processed?
How many of our foods? If it's if it can
sit on a shelf for six months and you can
(15:37):
still eat it, Like why right you start thinking about it,
You're like, oh, that probably isn't a good thing.
Speaker 2 (15:42):
Exactly.
Speaker 1 (15:44):
What about what's your take on? Like, so I guess
when you're looking at all these different foods, and you know.
I remember the first time I learned how gummy stuff
is made, and I was so disgusted by I was
so glad I watched the video because I saw how
they make gummy things and I loved gummy things. That
was like my thing, gummy bears and coming worms, and
I was like, oh, I could probably never eat these again.
A gelatin and all those things.
Speaker 2 (16:05):
If you found out a lot of stuff people would
be like, oh maybe I shouldn't eat that.
Speaker 1 (16:10):
Yeah.
Speaker 2 (16:11):
So and his energy drinks, I just learned this yesterday.
What about tell you about energy drinks?
Speaker 1 (16:15):
Please? Actually I used to be a big energy drink
and I knew I was addicted because I went to
like four different gas stations to find my favorite one
one day and I was like, what am I doing?
Five years ago? I actually gave them up, and so
I'm proud of myself on that one.
Speaker 2 (16:29):
But yeah, please, Well, we're making an energy drink for
a can, but we're doing it the right way, yes,
but we're using something called parisanthine, which is what caffeine
converts into in your body. So we're doing it without
the caffeine. Paaras anthing, but it tastes really bitter and
really gross. We cannot get rid of that taste. And
so I said to our food scientists, how does how
do other companies do this? And they're like, every energy
(16:51):
drink out there has bitter blockers in it, bitter blockers
like layers the tongue so that you can't taste the
bitters in it. And I was like, well, it's not
on the label anywhere, and he's like, it's under natural flavors.
Under natural flavors, you get to hide whatever you want,
so they hide it under that, and I was like, uh, well,
I know a lot of things that were hidden under
natural flavors. Did not know that about bitter.
Speaker 1 (17:11):
Blockers, And can't they even say that? It's like proprietory
andes right, like like this is what makes us special,
so we don't have to say what we're putting into.
Isn't that a way they do it?
Speaker 2 (17:21):
So our products we don't use any natural flavors because
that's just a hidden term for whatever they want. And
so that's why we use real strawberries. Our protein powder
tastes like strawberry because it's real organic strawberries grown it
from the farmers that are then freeze dried and crushed
up into powder and putting our protein powder.
Speaker 1 (17:39):
So I was on the RFK chain, you know, trained
very early on. I saw what he had. He spent
his whole life fighting against vaccines and some of these things.
Then he gets into office and kind of changes his tune.
And like just just today, Trump and him did a
press conference and they're talking about that now it's tile
and all is what causes autism, And they're like pushing
the vaccines again. They're saying, as long as you don't
(18:00):
take them together that they're safe. And it's like you're lying.
You guys are sold out. And it's so frustrating because
it's like, how can we who do we trust? Like
doctors aren't trustable anymore after COVID. Our politicians clearly are
bought and not, you know, trustworthy. How can we who
do we trust to get this information to be healthy?
Speaker 2 (18:18):
Well? The voices out there are so loud. Just this weekend,
I was scrolling through some health and wellness pages and
I'm like, this is ridiculous. Ones like oh, GMOs are terrible,
the other ones like GMO's are just fine. Then you
hear glyphassa is terrible and the other ones like glyphasa
is just fine. Hole we is terrible, hole we is fine.
I'm like, this is ridiculous, Like who's figuring this out?
(18:40):
No one can't. So I'm like you, actually, it's actually
a simple answer. I think it's real food. It doesn't
like keto diets can play a part for some people
at some times. It's not a lifestyle thing vegan for
some health conditions. I don't think any of these things
should be lifestyle diets a whole life time. To me,
(19:01):
the lifetime of diet should be real food and package
food made from real food. Real food from nature is
full of the vitamins, minerals, antioxidants, the fibers, the everything
or the fiber everything to help fuel your body. So
food from nature is made to heal and nourish the body.
So if we just went back to the basics of
(19:22):
eating real food, we'd be fine.
Speaker 1 (19:24):
I think that's a beautiful answer. I've heard that too,
like stay on the sides of the grocery store, not
in the middle, right. Yeah, but real food's really well
and you think about it before, you know, like when
we were growing up, we heard about the food fitment, right.
Speaker 2 (19:36):
Oh yeah, don't get me started on that.
Speaker 1 (19:37):
Well, it's so important to because it's like, that was
the lie that we were sold. Everything about it is
basically flipped upside down. They lied to it, and then
you find out the people that came out with that
was really the cereal and bread companies. It was these
companies that were totally bought and it was a complete lie.
And so you're just like, oh my gosh, And.
Speaker 2 (19:55):
Well it's still tricky. It's tricky out there, but it's
even tricky in college because my kids are in college
now and they're taking these nutrition classes and they come
tell me what they're learning, and sometimes I just want
to cringe. Like my son took a test and didn't
get a very good grade because one of the answers
was like, which one's better for this balance plate? And
one of the options was sour cream or salmon. He
(20:18):
picked salmon, but the answer was sour cream because of
something with the macros or something. And I was like, whatever,
well no, and it's I guess again.
Speaker 1 (20:27):
And I want the audience that, you know, if you're
listening to this podcast, like to really just pay attention,
like you know, we you do have to. You owe
it to yourself. The most important thing that you have
is your health. You know, without your health, you have
one problem that's getting healthy. If you have your health,
you know, you got all sorts of other problems.
Speaker 2 (20:45):
But you take your health for granted until you lose
your health. Then it's the most important thing.
Speaker 1 (20:49):
Sure, And we all have the responsibility, I think, to
try to figure it out for ourselves. And I've even
even over the last five or ten years, they've changed
so many things about what we thought was healthy versus
what wasn't. But ultimately we all have have to be
on that journey and we have to do ourselves. And like,
I think that's what makes a company like yours, you know,
blow up so quickly, is that people know, Okay, if
(21:10):
I can just stick to natural ingredients, I think that
is the messaging that's been getting out right. If I
can avoid sugars, if I can avoid things that are processed,
if I can avoid a lot of these oil official
things seat oils and things are putting in our food,
I'm just going to be healthier and feel better well.
Speaker 2 (21:25):
And people who actually try it, they're like, oh wow,
this is what it feels like to feel better. Like
people don't realize they feel crappy until they actually feel
good and they realize, oh, I was feeling crappy and so.
But also, this younger generation is really sick and tired
of hearing everybody dealing with depression, their parents or grandparents
all dealing with cancer and these terrible you know, cancer
(21:47):
journeys things like that. I think this younger generation is like, no,
I want to grow up healthy and strong and not
deal with a lot of this. So they're getting smart
with how they're fueling their bodies.
Speaker 3 (21:57):
So with you guys just ingredients, how do you decide
where you're going with different I mean because with a
food company, if you miss on a product, you end
up with, you know, a big loss as far as
that product.
Speaker 2 (22:08):
We've missed a couple times.
Speaker 1 (22:09):
Yeah, And so how do you like what does the
process look like? I'd love to kind of get a
little bit of the behind the scenes of how you
have figured out what your audience wants, how to deliver
that in a way that you know has allowed you
to expand and grow like you have.
Speaker 2 (22:23):
Well, thankfully we have an audience that talks a lot
like we can get answers and dms and comments, and
even tonight I'm putting a pull on my stories of like, hey,
I need your help with how to name this. So
it's really nice having that audience that you can just
get info from. But like cans, we never thought we
would be in the can industry, but we realized everybody
wants something convenient and quick, and so if we want
(22:45):
to play against the big names, we've got to have cans.
And so we only have four flavors out right now,
but we've got eighteen in the pipeline that are coming out,
so we're super excited about that. But it's staying understanding
the market and the consumer. They want convenient, they want food,
but also understanding what the next trends are. So we
(23:06):
see that, like the next trend is creatine is becoming
really popular, and we sell creatine, but now people are
wanting creatine in their protein, they're wanting it in their electrolytes,
they're wanting it in their pre workout. So that's like
a new line that we're coming out with pretty soon.
Speaker 1 (23:20):
It's funny how any of the health industry you have
these things that just get popular, right, and it's like
Creatine's the one right now.
Speaker 2 (23:27):
Well, creating I think is becoming popular because they've just
done like two thousand new studies on creatine. So they're
seeing that creatine is awesome for like sleep and or
when you're really tired. It's really good for brain health,
especially as you get older. It's not just muscle, and
so people are like, oh, there's all these amazing benefits
to creatine. So and not all creatine is created equal.
Speaker 1 (23:48):
I will tell you that seem like I've seen the
videos on like creatine. Gummies are a thing right now,
and then you see how much creatine's actually eat gummy
and I kind of was eating a lot of those
gummies because it's just like my snack, you know, like
justifying this is what I'm going to get my gummy
stuff in. But then you start seeing them like, oh,
I need to actually take powder because this isn't working well.
Speaker 2 (24:06):
Not only that, though, but you can hide a lot
of things in your packaging and not have to list
any of it. There's a lot of certain categories of
things you don't have to list, and one of them
is byproducts that are made during the manufacturing of it.
So when you create, when you produce creatine. One of
the by products can be DHT, not the hormone DHT,
but it's a different compound that can be a possible carcinogen,
(24:30):
and so that's not listed on creatine bags. And so
we had to go to Germany to find a place
that signs off on there is no DHT. We can
show you the certification, the proof, and so ours is
true good creatine.
Speaker 1 (24:43):
Making me want to throw away everything I have except
for your products. I'm just gonna well, there you go. Yeah,
well it's kind of fun. You can see why your
audience crcal fest when your audience will kind of switch
a little bit, talk a little bit more about the
business side of things. But like when your audience started
to grow, I mean, that's everybody is trying to grow
an audience. Were you that you got so much traction
something you have over a million followers now on Instagram
(25:04):
for example, Like what was the experience and how did
you stay true to your messaging? You know and not
feel because I know for me, like I hit a
certain place where I felt like I plateaued and I
got a little bit over making content just for the
sake of making content. Maybe just because there's so much
in the health space, there's always something else to talk about.
But for me, I was like, until I know where
(25:25):
I want to go with direction with this, I'm just
kind of kind of pause a little bit and make
sure I'm being authentic to myself before I just put stuff,
because I think what a lot of we've seen a
lot of these influencers or whatever I have been doing
now is they just see whatever is popular to talk
about and that's what they start talking about and they're
not even qualified to talk about it. And I was like, hey,
(25:45):
I just never want to be that guy.
Speaker 2 (25:46):
Yeah. So my goal was just to have twenty five
hundred followers. I thought, if I get twenty five hundred followers,
I've done great. And so people start sharing my content though,
and that's how I started growing. I never like paid
to grow it or anything, and I never followed some
algorithm or whatever I was supposed to do. I realized
that I was growing because people were sharing my stuff.
(26:07):
But they were sharing my stuff because it was solving
a problem or a need for them. So as soon
as I recognized that, I was like, well, okay, I
just need to make content that people want to share.
So I would look at it and be like, will
I share this with my sister? No? Okay, why am
I posting it?
Speaker 1 (26:22):
Then it's my favorite?
Speaker 3 (26:23):
No.
Speaker 1 (26:23):
I want to just emphasize that because it's such a
two things. Number One, if you want to have a
successful business or make a lot of money, solve a problem. Yea, right,
that's existing kind a solution. Yeah, And that really is
the way that you make more money is you help
solve the problem where other people have not. But being
able to understand people. And then the second part of
that is just again like where you just said, Okay,
(26:44):
I'm going to share things that are relevant that I
know help and by doing that, the audience found you.
Speaker 2 (26:50):
Yeah, because there's so much noise out there about oh,
you got to follow this trend or you got to
follow this algorithm, or you got to do this, and
I'm like sort of like, screw all of that. I
just want to do what I want to do. I
just want to educate people, and I just want to
try to help them. And in my mind though, I've
always been like, well, God gave me a second chance
at life for something, I've got to utilize it well.
And so for me, the whole mission of just Ingredients
(27:12):
is purely to educate others to live a healthier lifestyle
so that they have more energy to fulfill the things
that they need to do, because when you're chronically sick,
it's hard to go fulfill your dreams or be a
better person, or go serve or be a good citizen
and in the community.
Speaker 1 (27:28):
Well, and you're I mean, you're a mom of six, which,
by the way, how do you balance being a mom
of six children and running this business and doing your
influencing and everything else? Like how do you choose what
you say yes to and what you have to So
because I know, like I'm not nearly as big on
you know as you are with everything, but like it
really does get to a point where it becomes instead
(27:49):
of saying yes to everything, you have to figure out okay,
but those are much more important than the yeses. So
how do you decide where you're going to put your
time and energy?
Speaker 2 (27:56):
So first of all, I always tell women that there
is a time a season for everything. I could never
have done this with toddlers. When I started, I did
have all six kids at home, but they were I
had three teenage boys who could help out they could
do some driving of carpools and you know things like that.
But once I started growing and I started making products
and realizing this was going to be a business, I
(28:18):
firmly said, I will only do this business if I
can put my family first. And I have stuck to
that priority throughout the entire time. I'll give you an example.
Last year, the Jazz invited us to a big Hawaii
trip with all their top partners and stuff. But it
was the same time as like my daughter's last cheer
game and a son's golf tournament and all, you know,
(28:38):
different things I need to be at, and I was like, sorry,
we can't go. I've always said family first, I've got
to be at my family's events, and so I always
asked myself is it going to better the company and
is it going to better the family? And if it's
not going to do either one of those, then I
just have to say no. But also, we've we have
five value core values at just Ingredients, and the first
(28:59):
one is family first. And so I expect if moms
need to drive carpool in the morning, then come in
at nine thirty after you've driven carpool. If you need
to leave at three thirty to go pick up carpool
or whatever. Go do it. And I always tell them
you better never miss like a dance festival or a
kid's choir performance or a basketball game or something like.
Work is not worth missing those events. So I think
(29:22):
people like working at Justin Green's for that flexibility, and
that's important to me being a mom and having so
many moms working for me.
Speaker 1 (29:29):
Well, I saw, I've got the chance to tour your
headquarters the other day and I saw, I mean, people
are happy there. You can tell people like working there,
people are excited about their jobs. So when it comes
to culture and creating values and things like that, what
other advice do you have for because I think so
many companies don't have that same mindset or don't have that,
or they say they do, but it's not the real culture, right,
It's more like a plaque on the wall. But then
(29:52):
you know they live their life a different way. And
so how do you build that culture? What things other
than just living it yourself and really ho that? But
what advice do you have people starting a company how
to build such a strong culture.
Speaker 2 (30:06):
So I always tell people that are starting a company
two things like figure out what your pillars are what
are the pillars that your business is going to stand
upon when things are hard, when things get tricky, what
are those going to be? And so some of ours
are like transparency and honesty, like we will always be
transparent with what's on the label and what's in the bag,
(30:26):
but also transparent when there's problems, like we ran out
of strawberry protein POWERN had all these people on subscription
and we couldn't There were no organic strawberries that we
could buy for like three months, and so I finally
just had to get online and be like, you guys,
we're so sorry. Like I went to the supplier, the
supplier went to the farmer, and the farmer's like, we
can't grow many faster, like it's a true strawberry we're growing.
(30:49):
And so I said, sorry, you guys, you're going to
be without protein for at least three months. We apologized.
We didn't know the demand was going to be so big,
so we were just transparent about it rather than trying
to cover it up like oh, what's coming or hold on,
you know. So we're transparent in how we talk to
the customers, but also very honest as a company, like crap.
(31:09):
I made this mistake. I own it. This is where
I messed up. Can you help me fix this right? So,
like family firsus one of our pillars, the transparency is
one of our pillars. Being kind is one of our
pillars because a lot of people find justin Green's because
they're going through a health crisis. It's cancer or depression
or something, and so we never know what that customer
(31:30):
is going through. So you be kind as a customer
service person. You be kind commenting, never fight back. We're
not going to go fight the naysayers out there, you know.
So you just have to find what your pillars are
for your company and then stick to those when times
are hard. So I always tell people that, but I
always tell people take it one step at a time.
Like when we were first starting, so many people were like,
(31:51):
you need to do this with your business, and you
need to do this and that, and I'm like, like
this is too much, Like this is way too overwhelming. No,
I'm going to do it just like I did a
health journey where I did one little step at a
time and one and learned one thing at a time.
And the business we did it that way too, and
we have no debt, and we have no investors and
we are a multimillion dollar company, investors nothing, because we
(32:13):
took it one step at a time, and if we
had the money for it, then we did it. If
we didn't have the money for it, we didn't do it.
So I think people just hear the loud noise and
I'm like, just take it one step at a time.
Speaker 1 (32:24):
Well, I love that you had those pillars. In my
real estate company, we had two rules. We only had
two rules. Number one was we get back to people.
I just I noticed as a real estate agent's like,
no matter how upset someone is, if I'm communicating with them,
They're like, cool, my riltor's on it, Like they just
wanted to know that we were working on it. So
if we didn't have the answer, the rule was we
and my assistants knew, like you call them back immediately
(32:45):
and say, hey, we have no idea, but we're going
to find out. We call you back, like just over commuting.
It was we get back to them. The second one
was just win win or no deal, like, does everyone
involved in this transaction have all the information they need
to make the best decision. And by just having those
two things my customer service would through the roof. And
that was really how I became one hundred percent referral
business and built the number one company. And you taught
(33:06):
the time because it was just people just had a
good experience. And I think sometimes we get too caught
up in how many things we have to get right.
I think what you really recognize with your company was like,
these are some things that if we get these few
things right, everything else will take care of itself. And
so figure out what those are in your business and
then truly living those principles it really is the secret
(33:27):
to getting the growth that you're looking for.
Speaker 2 (33:28):
Well, every business is going to have problems. That's all
you can do, right, I mean, you're gonna we have
a new problem every day. I pull up to work like, huh,
I wonder what problem is going to be today, And
it's trying to figure out the puzzle piece to make
the puzzle complete is what it is a lot of times.
But if you don't have the foundational pillars, you're making
decisions all over the place. But if I know I'm
(33:49):
always going to be honest and true about it, then
it makes that decision a lot easier. Of how we're
going to solve the problem, or if I know, I'm
always going to be kind about it, you know what
I mean. So you have to have those pillars for
when the problems arise, you know how to fix them.
Speaker 1 (34:01):
So do you ever miss I mean, you got into teaching.
I'm guessing that attracted you obviously for some reason. Do
you ever miss just spending that time in the classroom
on that level or is this much more fun and
engaging for you as a as a business owner?
Speaker 2 (34:15):
Well, I realized I liked teaching because I liked helping
the kids understand math because there's a lot of crappy
math teachers out there, and I felt like I was
pretty good at explaining how to do it. And so
I think I was telling you, like, my classes would
be really full because everybody wanted to transfer into my class.
Speaker 1 (34:32):
Yeah, I God bless my teacher pre Calcit was not
the same the problem. Oh that's funny, open to that.
I'm open to me being the I probably was.
Speaker 2 (34:41):
Yeah, So it was fun teaching people. So I feel
like I get that same experience because I get to
teach people a lot of complicated health processes and issues
in a very simplified way, because I sometimes I'm like,
when I'm teaching people, I'm like, okay, talk to them
like they're a kindergartener of the science, because I could
get really a.
Speaker 1 (35:00):
Technical amount I probably have to do. I have to
do this. I'm mentoring a couple of guys right now
that are going to be taking over groups to run
my men's group. And the problem with one of the
guys is he's brilliant. He's just so smart. And I said,
did you have to understand you're talking at this level
up here and you've really got to dumb me down
the message like most people, you have to a form
of intelligence is meeting people where they are.
Speaker 2 (35:21):
But I was going to say, it's not because the
people are dumb, it's just they haven't taken the time
to research all this about their health.
Speaker 1 (35:26):
And he's talking about quantum physics. I'm like, I don't
know what you're talking about half the time. How the
hell are they going to know? You're gonna know? And
so it's like just being able to meet people or
there is a form of intelligence otherwise your messages. No,
you can be the smartest person the world where if
you're not happy, No, one understands what you're saying. Are
you really smart? So well, you know you have the
opportunity now with this company to have such an impact
(35:48):
for you. What what what do you want the legacy
of just Ingredients to be or where do you want
to you know, when you look back on this entire adventure,
where do you like, what has you most excited? What's
still to come?
Speaker 2 (36:03):
The legacy and what to come are a little bit different.
But I actually want to become a household name where
people know, oh, it's a just Ingredients brand, therefore we
can trust it, and we know that it's made with
just real food ingredients and things that are going to
nurseh your body, nurse their body. So I want that.
But I also hope, well, like I said, our whole
(36:25):
mission is to really help educate others on how to
live a healthier and happier lifestyle. And so if this
were done tomorrow, I would just hope that I had
at least helped one person live a healthier life. So
and I know we have because we get really fun
dms about people that are like, we followed everything that
you've said, and we're offer antidepressants or you're the first
(36:47):
person we're telling that we're pregnant and we've been trying
for eight years and once we cleaned up things, we
got pregnant, or you know, just cool stories of how
they've changed their life for around.
Speaker 1 (36:57):
It's crazy how many different problems probably are fixed with
what we I mean when you think about it, just
from a biological level, that we are made of what
we eat. Your entire body, I think all the.
Speaker 2 (37:08):
Cells, well, the food feeds the cells, right, and we
need healthy cells to make health. You eat, yeah, so
all the nutrients from the food is feeding our cells.
And so a lot of Americans don't have enough of
the nutrients that they need in their body. And then two,
well there's lots of things I would say, I don't
know how I fit into. But people's like blood glucose
levels are just all over the place, which causes an issue.
(37:30):
But most people are walking around really inflamed with inflammatory issues.
And if we could just lower people's inflammation with what
they eat. It inflammation affects depression, but it can affect
even your immune system. It can affect your hormones, it
can affect your brain health, it can affect your gut,
it can affect heart things. I mean, the list goes
(37:51):
on and on.
Speaker 1 (37:52):
First way, so somebody listening to this is like, hey,
I get it, Like what's the first step to fix
your inflammation? Or like I'm like sitting here, like I know,
I probably some inflamation marks what's the best thing to do?
Speaker 2 (38:01):
The inflammation really is from too many sugar or too
many sugars and just so much process packaged food and
eating out. So if you could just like not eat
out as much, or eat more real food ingredient or
real foods, because so many people are like, don't eat this,
don't eat that, don't eat this, which I do that
to on my account. But if you focus more on
(38:21):
just adding in more fruits and vegetables, naturally the package
food will be less because you're feeling yourself with the.
Speaker 1 (38:28):
Real fruits at that time. You could just try to
eat as many vegetables anytime you can, because you'll make
you not hungry. That was like his whole hackety Well,
I think of throwing peas and carrots, and well, think.
Speaker 2 (38:39):
About eating a fruit and veggie every breakfast, lunch, and dinner.
How many of us don't have any breakfast? Probably a
lot of people, how many don't have any at lunch
probably a lot of people. So even just adding in breakfast, lunch,
and dinner, you've added in so many good nutrients for
your body. That is completely different than eating out with
all the artificial ingredients, the inflammatory oils, things like that.
Speaker 1 (39:00):
I think it's a really good point because I think
a lot of times when we think about being healthy,
we talk about what we shouldn't put in us, but
we don't actually think about Look, if you just put
in good things, your body will start craving those things,
even though they might taste disgusting at first or you
don't want them, Eventually your body adapts to that. And
that's you know, a better way to get healthy is
just mixing in those really healthy things.
Speaker 2 (39:21):
Well, it's not even food. Also, though, it's like your
lifestyle factors. Are you moving, are you exercising? How much
sleep are you getting? Some of these people are four
or five hours of sleep. Your body can't repair and
restore during the night on that, you know, how much
stress are you going under? Stress is terrible. Stress does
so much to your gut, your hormones, your immune system.
(39:41):
But yet people are walking around a stress case, you know,
so it's lifestyle factors as well as the food.
Speaker 1 (39:48):
I love it. Well, thank you so much for what
you do. It's really is kind of cool to I
feel like we're at this point where the country is
finally making a shift where people can be healthy if
they want to. I feel like the eighties and nineties
we were a lost cause.
Speaker 2 (40:03):
Like there was just no the nineties especially, it was
just there was.
Speaker 1 (40:06):
You look at pictures from the sixties and seventies of
the beach, everybody is in shape, and then all of
a sudden, they start processing all the food, and big
Pharma was connected to big food and all of them.
Speaker 2 (40:17):
If you look at the list of like when artificial
sweeteners started coming out, when gmo started coming out, glith
to say all the things, it's really all in the nineties,
early two hundred or two thousand. So yeah, plays the part.
Speaker 1 (40:29):
Well, it's fun. There's like a hope now that you
can actually have a healthy livestyle eat healthy. So well,
thank you again. We'll open it up for some questions
to the audience, but I just wanted to say thank
you for coming and sure, thank you appreciate it awesome,
Thank you again for listening to the Jimmy Rex show.
If you liked this episode, please do me a quick favor.
Just go online, leave us a review, subscribe to our
(40:52):
show both on YouTube, Apple Podcasts, and on Spotify. And
if you would have shared this with somebody else, Also,
if you're looking to make a real change in your life,
or if you have a man in your life that
you know, could you know just use a brotherhood or
some men around him to help him level up in
every area of life. I encourage you to look at
we are the day. This is my men's coaching program
(41:13):
I started several years ago and we have been able
to help close to one thousand men now that have
joined this program and had a life changing, transformational experience.
Several of these episodes we talked to members of this group.
We talk about this group and if you are interested
in learning more, go to join what That's joined Watt
dot com.
Hello, and welcome to another episode of the Jimmy Rex Show.
Today in the podcast, we sit down with Carline Call
and she is not only does she have a top
twenty health podcast in the world, but she is the
founder and CEO of Just Ingredients, an amazing company. This
is one of our live podcasts that we do once
per month, and Carlin and I and so again the
audio might be a little bit different than what you're
(00:23):
used to, but we had the opportunity to sit down
and I want to hear how she built this massive
coming just started five six years ago. She was teaching
school and then she was a mom and she had
her own bat with depression, and in search of being
able to heal herself, discovered all these different ingredients that
everybody's eating that aren't good for them, and so she
started her own company with basically a healthy alternative. So
(00:46):
such an inspiring story, such an amazing person. Was very
honored to do this podcast. So without further ado, let's
get to the show with Carline Call. Today's podcast is
brought to you by Bucked Up Supplements. Just gonna be
honest here, having at least two of these every single
day now for been months now and yes, twenty five
grams of protein only one hundred calories. This is a
(01:06):
cheat code to help your diet getting bigger, stronger, faster,
all the things. So if you have not tried them yet,
go check them out anywhere. Bucked Up Supplements our soul Carling.
So good to have you here. Yeah, thanks for having
me absolutely so. One thing that I loved when I
(01:29):
met with you the other day is I found out
that when I was in high school, you were a
teacher at my high school. And it's so funny because
I always, you know, you think of your teachers as
you know these just it's just a different role they
play in your life. And to see where you've come now,
I'd really love to hear how you went from being
a school teacher for those that aren't as familiar with
(01:49):
the story, to this high powered founder and CEO of
this giant company just ingredients.
Speaker 2 (01:54):
You want the whole story, because it's a long story.
Speaker 1 (01:57):
Give us the give us the like five five minutes version.
I want to get into some other stuff with you,
but I do think it's important because I think so
many people think, like you know, Tony Robbinson talks about this,
It doesn't take as much effort as people think to
change their entire life. And if people knew how quickly
they could change everything going on in their life, more
people would probably try to do it. I think for
most people, it's just it's very comfortable to be safe.
(02:18):
You're a school teacher. You have a salary, you have
holidays and weekends off, summers off, you have this career, right,
and you have purpose and everything else. But ultimately, you know,
you went from again being a school teacher to being
able to affect so many more people and so many
more lives and have such an impact. And so I
do think there's a lot of power in your story
(02:39):
because of that.
Speaker 2 (02:40):
Yeah. So I was a math teacher, like we won't
even say how many years ago, which I had a
bunch of your friends in class, but never.
Speaker 1 (02:48):
You, God bless you.
Speaker 2 (02:50):
Yeah. But anyways, after becoming a math teacher, I once
I had my third child, I actually stayed at home
just because three kids in daycare is almost the same
price as the salary you got as a teacher, and
so I stayed at home. Anyways, after my third child
actually is when I started battling depression. But the baby
(03:12):
was over a year, and so when I would go
to doctors and stuff, they're like, no, it's not postpartum depression.
Your baby's over a year, which now they've changed that.
But long story short, I dealt with depression and I
had never experienced this before. And it went on for
a while, and I was frustrated. I was angry. There
was days I couldn't get out of bed. There was
days I couldn't make any decisions. There was days I
(03:34):
couldn't function, there was days I had to just fake it.
There were all sorts of emotions in this, and we
kept and so I kept going to doctors trying to
get help for this, and I would ask them. I
would say, I haven't always been like this, so I
know I can heal, but how can I heal? And
this was back eighteen years ago now, and they would
(03:55):
say to me, there's nothing we can really do to
help you heal. Granted, like I said, that was a
ten years ago. If you have a doctor that says
that today, run because we know a lot of things
that can help depression. And so they would keep saying
to me, we can just put you on an antidepressant.
And so, don't get me wrong, I have nothing against antidepressants,
but I would say, well, will that antidepressant help me heal?
(04:15):
And they would say no, it's just mass the problem.
So long story short, one day I battled all these
emotions for a couple of years and one day, well
and people would tell me you'll see the light at
the end of the tunnel. And I remember sitting in
a rocking chair one day thinking, there is no light
at the end of this tunnel. My life is miserable.
(04:37):
It is dark. I am mean to people, frustrated, sad.
This isn't how I want to live my life. I'm like,
it's not fair to my kids, it's not fair to
my husband. And so one day I just had it.
And that day I actually attempted suicide, and thankfully, by
the grace of God, miracles happened and the attempt failed,
and so at that moment I realized I had reached
(04:59):
true rock bottom. And so at that point I was like, hey,
you know what, I'm going to just search for doctor
after doctor until I find someone that can help me.
So I did. I actually had to look for a
doctor for two years, and so two years I'm looking
for this doctor. I finally find a doctor who is like, yeah,
depression just means your body screaming to you that it
(05:20):
needs help. And everybody's depression has different underlying root causes.
So she's like, there's no magic pill for this. Are
you ready to do the work to heal from this?
And I was like, I have reached rock bottom. I
have looked for years for help. Yes, I will do whatever.
And so she was like, We've got to do blood
tests and urine tests and saliva tests and figure out
what your body is screaming to you. So we found
(05:42):
a whole slew of problems from little things to bigger
things of little things being like low and magnesium low
and vitamin D not being able to absorb B vitamins,
to some liver issues, to some food intolerances, to some
hormonal imbalances. Like the list just went on and on.
And so I was like, well, no, wonder why my
body was done. And so went on a journey with
(06:03):
her for about a year and she taught me how
to nourish my body properly. And I came from a
family of just eating like frosted flakes in the morning
and going to school, had a blow any sandwich and
something for lunch, like we were eating the American standard diet.
So she's like trying to help me, and she's like,
do you ever eat a whole grain maybe? And I'm
like like what, what's the whole grain wheat? And she's like, no,
(06:24):
maybe like quen one. I'm like, what what's keen one?
Like I knew nothing about health and nutrition. So she
helped me for a year. After a year, we started
tapering off the antidepressants and worked with for about eighteen months.
At that point, I knew I never wanted to fall
back to the depression. So I at that point just
(06:46):
started reading everything I could. I went back to school
to become a nutritionist. I went to classes, conferences, just
learning everything I could about the body to learn how
to fuel the body properly so that that would never
happen again. So it's been like fifteen years that I've
been off to antidepressants and I've never had to go
back because I've learned how to fuel my body properly
(07:07):
so that it doesn't have to deal with the depression.
So that was my health story. And about seven or
eight years ago this how the business started. Seven or
eight You want me to tell that.
Speaker 1 (07:17):
Well, I want to get into that, but I want
to focus on this for just a second, because I
think so many people, you know, they suffer from depression
and they think, well, I can't something's just broken in
me or something's wrong with me. I can't fix this.
And I always say, you know, well, if you're not
eating properly, sleeping properly, and exercising properly, that's probably ninety
percent of depression can be solved by fixing those issues.
(07:40):
And I think what's so powerful again about your story
is you had the mental fortitude to basically say, hey,
I can beat this, I can overcome this. I do
believe that this is possible, and you went out and
you found the right people. You said it took you
two years to find the right doctors. And it's crazy
because you think when you're a child, right, that just
all the doctors are the same and you can just
(08:01):
go and so many of them unfortunately, and I've had
frustrations with doctors. We saw this a lot with COVID
and everything, that they kind of just have a message
they just put out, and a lot of them aren't
necessarily trying to solve your problem. There's trying to just
mask it or trying to give you something to feel
better right now. And you know, one of my big
things that I teach in my men's group is, guys,
our goal is not to feel better, it's to feel more.
(08:24):
And sometimes you have to look at the problem a
little bit differently so that you can find the solution
as opposed to just masking it with whatever they're you know,
with men, it's usually you know, alcohol, work, gambling, pornography,
those kinds of things, whereas I think a lot of
times with women it can be you know, with the
food that we eat or different different ways like that
that we just mask again whatever thing we don't want
(08:46):
to look at for sure. So in your case, I mean,
you start healing yourself. And this is what's again like
and by the way, like when I've been posting a
lot of stuff on my Instagram about this event and everything,
and I mean just comment after comment for women of
all ages saying, oh my gosh, she's my favorite. I
listen to her all.
Speaker 2 (09:03):
That's nice of them.
Speaker 1 (09:04):
Well, it's because you do resonate. I think that, Like,
I think people see your story and a lot of
times I have these big CEOs up here. You know,
or I interview, like, you know, last time, I had
a guy that just sold this company for six hundred
million dollars and it's kind of like, yeah, okay, that's great,
but like that's not possible. And what I love about
your story is you were just not just but you're
a school teacher, your housewife, you know, and then all
(09:25):
of a sudden, And that's why I want to get
into this next. But I wanted to, you know, preface
this correctly, like I think that's why it really is
such a beautiful story, is you took this thing that
made such a difference for you, but like so many
people would have just been like cool, that's enough. So yeah,
let's get into how you then decided I'm going to
you know, launch this company and go from there.
Speaker 2 (09:44):
So about seven years ago, I felt like everybody around me,
like neighbors, community members, church members, extended family members, they
all were dealing with things like autoimmune conditions, depression, anxiety, migraines,
chronic fatigue, I mean, you name it. Everybody was dealing
with something, and I was like, I just wish I
could go into their houses and cook for them for
(10:05):
like a month, and grocery shop for them because I
know I could help them feel better, but of course
you can't do that. So I'm like, what am I
going to do. I'm like, okay, I'm just gonna start
a little Instagram account and just show people little swaps
that they could make. Today, there's a ton of these accounts.
Back then, there weren't really these accounts, and so having
six kids, there were like accounts more like you need
(10:27):
to eat kale and sardine more and things like that,
And I'm like, I have six kids, they want Hamburger's,
pasta mac and cheese. Whatever.
Speaker 1 (10:33):
I always say, a system's no good if you're not
gonna actually work it right, right, Like you can't set
this diet. That's just nobody wants to do it. Yeah,
nobody does it.
Speaker 2 (10:41):
So I just started this little Instagram account and I
was like, look at Walmart. You can buy these two ketchups.
One has high fruit toast corn syrup in it. One
does not. Do you know, high fruit toast corn syrup
does what Actually degrades tripped to fan. Trip to fan
is needed to make serotonin, so okay, it's you know,
can contribute to some depression. So anyway, says I was
showing little tips like this. My goal was to get
(11:02):
twenty five hundred followers, and all of a sudden, people
just started sharing all these tips. And when I got
to one hundred thousand followers, I was like, oh, okay,
maybe I have a customer base out here. And I
was like, I'm going to just try this out. I've
got a lot of people asking me, what are the
top things to buy that are non toxic if I
have a baby, what are the top ten best items
(11:24):
at a grocery store, what are the top ten you know,
all these different things. So I was like, I'm just
going to make these digital downloads. And so I made
a digital download that was ninety nine cents and it
was ten things to look for at the grocery store,
and in one day, I made thirty thousand dollars. So
I was like, oh, I've got a customer base. Okay,
I'm going to take this further and I'm going to
(11:45):
make products that I can't find on the market that
I wish were on the market. And so one of
my first products was protein powder. And the reason we
made it is because I had three teenage boys at
the time and they would bring home protein powders that
I could not stand the ngreend in, but they liked
the taste of it. So then I would bring home
protein powders that I liked the ingredients, and they would
(12:06):
be like, Mom, this tastes like manure, Like this is
so bad, I cannot eat this. So I was like,
you know what, I'm going to make a protein powder
that is really nourishing and made from just real food ingredients,
no natural flavors, nothing artificial, just all real food. And
so that's how Justiningreiant started. And then now we make
products made with real food ingredients.
Speaker 1 (12:27):
So many people want to be influencers now it's like
the number one job. Yeah, every younger person wants to be.
You found your audience by just sharing the knowledge that
you had. How did you learn all this? On top
of just being yourself and sharing it? Which I think
is a beautiful part of the message again is you
weren't trying to be anything. You were just like this
helped me, I'm going to help some other people. And
(12:49):
because I think because of that, you probably came off
very authentic to your audience, they could trust you much easier,
and that built a loyal audience where when you launched
a ninety nine cent product, you had thirty thousand people.
But that's a crazy number of people buying your product
right off the bat.
Speaker 2 (13:02):
Yeah it is. You asked how I learned it? Which
part the health part of the business part.
Speaker 1 (13:07):
Yeah, I'm curious how you learned all these things because
I'm you know, I when I was in college, I
thought eating granola bars and macaroni and cheese was healthy
for real, Like, this is how naive it was. Cereal
was like I'm going to eat healthy, you know. And
but again, the game's so ripped because it's so hard
for so many people to know how to eat healthy.
And so how did you learn it? And then maybe
(13:28):
if you could teach us how we can best learn
without making this our whole identity, right, Like, how can
we learn what is healthy for us to eat versus
what's not.
Speaker 2 (13:38):
So I'll give you the real life of how to
learn it, because I did go back to school, but
that was more for the science behind things. But really
what I did with this doctor, she was like, Hey,
first let's start with artificial dice. Go inside your pantry
and find everything that has artificial dice. Go in your house,
find everything that has artificial dies in it. Learn about
artificial dice and why they're not great for you, and
(13:59):
let's swap those out to something else. And so I
had never paid attention to artificial dies, but I was like, Okay,
I'm finding it in every popsicle in our house. I'm
finding it, you know, and jam, I'm finding it in
hand soap. And then I'm like, oh, we're washing our
hands six seven times a day and rubbing these artificial
dice into our skin. And so then I would go
(14:19):
figure out what was wrong with artificial dice, like, Okay,
they're made from petroleum, Okay, they're causing they can cause
these different mood, behavioral disorders, things like that. And so
once I became like an expert, I felt like at
that ingredient, I would move on to another one, like
high fruit toast corn serve. Okay, what's wrong with high
fructast cornserp? Where am I finding it? Oh my gosh,
it's in ritz Okay, let's find a better swap for
(14:41):
writs okay, or it's in ketchup whatever. And what's wrong
with high frictast corn serrup?
Speaker 3 (14:46):
Oh?
Speaker 2 (14:46):
Okay, it can contribute to leaki get Okay, what is leaky?
Get research that, you know what I mean. So it
was just going by ingredient after ingredient, cleaning up my
house and learning about it at the same time. So
it wasn't like, oh my gosh, my whole country is
a mess, let's get rid of it all today. Like,
no one can function that way. And so my account
and my whole mission is like, take one little step
(15:07):
at a time, learn one little thing, do better each day.
That's how you become better. It's not doing everything at once.
It's taking one little step at a time.
Speaker 1 (15:16):
Yeah, I feel like, uh, you know again, like you said,
if you try to just change everything at once, you
kind of get overwhelmed and your body kind of craves
what it's been eating, and so you have to make
slow replacements on a lot of these things. And it
is funny. It's like how many of our foods are processed?
How many of our foods? If it's if it can
sit on a shelf for six months and you can
(15:37):
still eat it, Like why right you start thinking about it,
You're like, oh, that probably isn't a good thing.
Speaker 2 (15:42):
Exactly.
Speaker 1 (15:44):
What about what's your take on? Like, so I guess
when you're looking at all these different foods, and you know.
I remember the first time I learned how gummy stuff
is made, and I was so disgusted by I was
so glad I watched the video because I saw how
they make gummy things and I loved gummy things. That
was like my thing, gummy bears and coming worms, and
I was like, oh, I could probably never eat these again.
A gelatin and all those things.
Speaker 2 (16:05):
If you found out a lot of stuff people would
be like, oh maybe I shouldn't eat that.
Speaker 1 (16:10):
Yeah.
Speaker 2 (16:11):
So and his energy drinks, I just learned this yesterday.
What about tell you about energy drinks?
Speaker 1 (16:15):
Please? Actually I used to be a big energy drink
and I knew I was addicted because I went to
like four different gas stations to find my favorite one
one day and I was like, what am I doing?
Five years ago? I actually gave them up, and so
I'm proud of myself on that one.
Speaker 2 (16:29):
But yeah, please, Well, we're making an energy drink for
a can, but we're doing it the right way, yes,
but we're using something called parisanthine, which is what caffeine
converts into in your body. So we're doing it without
the caffeine. Paaras anthing, but it tastes really bitter and
really gross. We cannot get rid of that taste. And
so I said to our food scientists, how does how
do other companies do this? And they're like, every energy
(16:51):
drink out there has bitter blockers in it, bitter blockers
like layers the tongue so that you can't taste the
bitters in it. And I was like, well, it's not
on the label anywhere, and he's like, it's under natural flavors.
Under natural flavors, you get to hide whatever you want,
so they hide it under that, and I was like, uh, well,
I know a lot of things that were hidden under
natural flavors. Did not know that about bitter.
Speaker 1 (17:11):
Blockers, And can't they even say that? It's like proprietory
andes right, like like this is what makes us special,
so we don't have to say what we're putting into.
Isn't that a way they do it?
Speaker 2 (17:21):
So our products we don't use any natural flavors because
that's just a hidden term for whatever they want. And
so that's why we use real strawberries. Our protein powder
tastes like strawberry because it's real organic strawberries grown it
from the farmers that are then freeze dried and crushed
up into powder and putting our protein powder.
Speaker 1 (17:39):
So I was on the RFK chain, you know, trained
very early on. I saw what he had. He spent
his whole life fighting against vaccines and some of these things.
Then he gets into office and kind of changes his tune.
And like just just today, Trump and him did a
press conference and they're talking about that now it's tile
and all is what causes autism, And they're like pushing
the vaccines again. They're saying, as long as you don't
(18:00):
take them together that they're safe. And it's like you're lying.
You guys are sold out. And it's so frustrating because
it's like, how can we who do we trust? Like
doctors aren't trustable anymore after COVID. Our politicians clearly are
bought and not, you know, trustworthy. How can we who
do we trust to get this information to be healthy?
Speaker 2 (18:18):
Well? The voices out there are so loud. Just this weekend,
I was scrolling through some health and wellness pages and
I'm like, this is ridiculous. Ones like oh, GMOs are terrible,
the other ones like GMO's are just fine. Then you
hear glyphassa is terrible and the other ones like glyphasa
is just fine. Hole we is terrible, hole we is fine.
I'm like, this is ridiculous, Like who's figuring this out?
(18:40):
No one can't. So I'm like you, actually, it's actually
a simple answer. I think it's real food. It doesn't
like keto diets can play a part for some people
at some times. It's not a lifestyle thing vegan for
some health conditions. I don't think any of these things
should be lifestyle diets a whole life time. To me,
(19:01):
the lifetime of diet should be real food and package
food made from real food. Real food from nature is
full of the vitamins, minerals, antioxidants, the fibers, the everything
or the fiber everything to help fuel your body. So
food from nature is made to heal and nourish the body.
So if we just went back to the basics of
(19:22):
eating real food, we'd be fine.
Speaker 1 (19:24):
I think that's a beautiful answer. I've heard that too,
like stay on the sides of the grocery store, not
in the middle, right. Yeah, but real food's really well
and you think about it before, you know, like when
we were growing up, we heard about the food fitment, right.
Speaker 2 (19:36):
Oh yeah, don't get me started on that.
Speaker 1 (19:37):
Well, it's so important to because it's like, that was
the lie that we were sold. Everything about it is
basically flipped upside down. They lied to it, and then
you find out the people that came out with that
was really the cereal and bread companies. It was these
companies that were totally bought and it was a complete lie.
And so you're just like, oh my gosh, And.
Speaker 2 (19:55):
Well it's still tricky. It's tricky out there, but it's
even tricky in college because my kids are in college
now and they're taking these nutrition classes and they come
tell me what they're learning, and sometimes I just want
to cringe. Like my son took a test and didn't
get a very good grade because one of the answers
was like, which one's better for this balance plate? And
one of the options was sour cream or salmon. He
(20:18):
picked salmon, but the answer was sour cream because of
something with the macros or something. And I was like, whatever,
well no, and it's I guess again.
Speaker 1 (20:27):
And I want the audience that, you know, if you're
listening to this podcast, like to really just pay attention,
like you know, we you do have to. You owe
it to yourself. The most important thing that you have
is your health. You know, without your health, you have
one problem that's getting healthy. If you have your health,
you know, you got all sorts of other problems.
Speaker 2 (20:45):
But you take your health for granted until you lose
your health. Then it's the most important thing.
Speaker 1 (20:49):
Sure, And we all have the responsibility, I think, to
try to figure it out for ourselves. And I've even
even over the last five or ten years, they've changed
so many things about what we thought was healthy versus
what wasn't. But ultimately we all have have to be
on that journey and we have to do ourselves. And like,
I think that's what makes a company like yours, you know,
blow up so quickly, is that people know, Okay, if
(21:10):
I can just stick to natural ingredients, I think that
is the messaging that's been getting out right. If I
can avoid sugars, if I can avoid things that are processed,
if I can avoid a lot of these oil official
things seat oils and things are putting in our food,
I'm just going to be healthier and feel better well.
Speaker 2 (21:25):
And people who actually try it, they're like, oh wow,
this is what it feels like to feel better. Like
people don't realize they feel crappy until they actually feel
good and they realize, oh, I was feeling crappy and so.
But also, this younger generation is really sick and tired
of hearing everybody dealing with depression, their parents or grandparents
all dealing with cancer and these terrible you know, cancer
(21:47):
journeys things like that. I think this younger generation is like, no,
I want to grow up healthy and strong and not
deal with a lot of this. So they're getting smart
with how they're fueling their bodies.
Speaker 3 (21:57):
So with you guys just ingredients, how do you decide
where you're going with different I mean because with a
food company, if you miss on a product, you end
up with, you know, a big loss as far as
that product.
Speaker 2 (22:08):
We've missed a couple times.
Speaker 1 (22:09):
Yeah, And so how do you like what does the
process look like? I'd love to kind of get a
little bit of the behind the scenes of how you
have figured out what your audience wants, how to deliver
that in a way that you know has allowed you
to expand and grow like you have.
Speaker 2 (22:23):
Well, thankfully we have an audience that talks a lot
like we can get answers and dms and comments, and
even tonight I'm putting a pull on my stories of like, hey,
I need your help with how to name this. So
it's really nice having that audience that you can just
get info from. But like cans, we never thought we
would be in the can industry, but we realized everybody
wants something convenient and quick, and so if we want
(22:45):
to play against the big names, we've got to have cans.
And so we only have four flavors out right now,
but we've got eighteen in the pipeline that are coming out,
so we're super excited about that. But it's staying understanding
the market and the consumer. They want convenient, they want food,
but also understanding what the next trends are. So we
(23:06):
see that, like the next trend is creatine is becoming
really popular, and we sell creatine, but now people are
wanting creatine in their protein, they're wanting it in their electrolytes,
they're wanting it in their pre workout. So that's like
a new line that we're coming out with pretty soon.
Speaker 1 (23:20):
It's funny how any of the health industry you have
these things that just get popular, right, and it's like
Creatine's the one right now.
Speaker 2 (23:27):
Well, creating I think is becoming popular because they've just
done like two thousand new studies on creatine. So they're
seeing that creatine is awesome for like sleep and or
when you're really tired. It's really good for brain health,
especially as you get older. It's not just muscle, and
so people are like, oh, there's all these amazing benefits
to creatine. So and not all creatine is created equal.
Speaker 1 (23:48):
I will tell you that seem like I've seen the
videos on like creatine. Gummies are a thing right now,
and then you see how much creatine's actually eat gummy
and I kind of was eating a lot of those
gummies because it's just like my snack, you know, like
justifying this is what I'm going to get my gummy
stuff in. But then you start seeing them like, oh,
I need to actually take powder because this isn't working well.
Speaker 2 (24:06):
Not only that, though, but you can hide a lot
of things in your packaging and not have to list
any of it. There's a lot of certain categories of
things you don't have to list, and one of them
is byproducts that are made during the manufacturing of it.
So when you create, when you produce creatine. One of
the by products can be DHT, not the hormone DHT,
but it's a different compound that can be a possible carcinogen,
(24:30):
and so that's not listed on creatine bags. And so
we had to go to Germany to find a place
that signs off on there is no DHT. We can
show you the certification, the proof, and so ours is
true good creatine.
Speaker 1 (24:43):
Making me want to throw away everything I have except
for your products. I'm just gonna well, there you go. Yeah,
well it's kind of fun. You can see why your
audience crcal fest when your audience will kind of switch
a little bit, talk a little bit more about the
business side of things. But like when your audience started
to grow, I mean, that's everybody is trying to grow
an audience. Were you that you got so much traction
something you have over a million followers now on Instagram
(25:04):
for example, Like what was the experience and how did
you stay true to your messaging? You know and not
feel because I know for me, like I hit a
certain place where I felt like I plateaued and I
got a little bit over making content just for the
sake of making content. Maybe just because there's so much
in the health space, there's always something else to talk about.
But for me, I was like, until I know where
(25:25):
I want to go with direction with this, I'm just
kind of kind of pause a little bit and make
sure I'm being authentic to myself before I just put stuff,
because I think what a lot of we've seen a
lot of these influencers or whatever I have been doing
now is they just see whatever is popular to talk
about and that's what they start talking about and they're
not even qualified to talk about it. And I was like, hey,
(25:45):
I just never want to be that guy.
Speaker 2 (25:46):
Yeah. So my goal was just to have twenty five
hundred followers. I thought, if I get twenty five hundred followers,
I've done great. And so people start sharing my content though,
and that's how I started growing. I never like paid
to grow it or anything, and I never followed some
algorithm or whatever I was supposed to do. I realized
that I was growing because people were sharing my stuff.
(26:07):
But they were sharing my stuff because it was solving
a problem or a need for them. So as soon
as I recognized that, I was like, well, okay, I
just need to make content that people want to share.
So I would look at it and be like, will
I share this with my sister? No? Okay, why am
I posting it?
Speaker 1 (26:22):
Then it's my favorite?
Speaker 3 (26:23):
No.
Speaker 1 (26:23):
I want to just emphasize that because it's such a
two things. Number One, if you want to have a
successful business or make a lot of money, solve a problem. Yea, right,
that's existing kind a solution. Yeah, And that really is
the way that you make more money is you help
solve the problem where other people have not. But being
able to understand people. And then the second part of
that is just again like where you just said, Okay,
(26:44):
I'm going to share things that are relevant that I
know help and by doing that, the audience found you.
Speaker 2 (26:50):
Yeah, because there's so much noise out there about oh,
you got to follow this trend or you got to
follow this algorithm, or you got to do this, and
I'm like sort of like, screw all of that. I
just want to do what I want to do. I
just want to educate people, and I just want to
try to help them. And in my mind though, I've
always been like, well, God gave me a second chance
at life for something, I've got to utilize it well.
And so for me, the whole mission of just Ingredients
(27:12):
is purely to educate others to live a healthier lifestyle
so that they have more energy to fulfill the things
that they need to do, because when you're chronically sick,
it's hard to go fulfill your dreams or be a
better person, or go serve or be a good citizen
and in the community.
Speaker 1 (27:28):
Well, and you're I mean, you're a mom of six, which,
by the way, how do you balance being a mom
of six children and running this business and doing your
influencing and everything else? Like how do you choose what
you say yes to and what you have to So
because I know, like I'm not nearly as big on
you know as you are with everything, but like it
really does get to a point where it becomes instead
(27:49):
of saying yes to everything, you have to figure out okay,
but those are much more important than the yeses. So
how do you decide where you're going to put your
time and energy?
Speaker 2 (27:56):
So first of all, I always tell women that there
is a time a season for everything. I could never
have done this with toddlers. When I started, I did
have all six kids at home, but they were I
had three teenage boys who could help out they could
do some driving of carpools and you know things like that.
But once I started growing and I started making products
and realizing this was going to be a business, I
(28:18):
firmly said, I will only do this business if I
can put my family first. And I have stuck to
that priority throughout the entire time. I'll give you an example.
Last year, the Jazz invited us to a big Hawaii
trip with all their top partners and stuff. But it
was the same time as like my daughter's last cheer
game and a son's golf tournament and all, you know,
(28:38):
different things I need to be at, and I was like, sorry,
we can't go. I've always said family first, I've got
to be at my family's events, and so I always
asked myself is it going to better the company and
is it going to better the family? And if it's
not going to do either one of those, then I
just have to say no. But also, we've we have
five value core values at just Ingredients, and the first
(28:59):
one is family first. And so I expect if moms
need to drive carpool in the morning, then come in
at nine thirty after you've driven carpool. If you need
to leave at three thirty to go pick up carpool
or whatever. Go do it. And I always tell them
you better never miss like a dance festival or a
kid's choir performance or a basketball game or something like.
Work is not worth missing those events. So I think
(29:22):
people like working at Justin Green's for that flexibility, and
that's important to me being a mom and having so
many moms working for me.
Speaker 1 (29:29):
Well, I saw, I've got the chance to tour your
headquarters the other day and I saw, I mean, people
are happy there. You can tell people like working there,
people are excited about their jobs. So when it comes
to culture and creating values and things like that, what
other advice do you have for because I think so
many companies don't have that same mindset or don't have that,
or they say they do, but it's not the real culture, right,
It's more like a plaque on the wall. But then
(29:52):
you know they live their life a different way. And
so how do you build that culture? What things other
than just living it yourself and really ho that? But
what advice do you have people starting a company how
to build such a strong culture.
Speaker 2 (30:06):
So I always tell people that are starting a company
two things like figure out what your pillars are what
are the pillars that your business is going to stand
upon when things are hard, when things get tricky, what
are those going to be? And so some of ours
are like transparency and honesty, like we will always be
transparent with what's on the label and what's in the bag,
(30:26):
but also transparent when there's problems, like we ran out
of strawberry protein POWERN had all these people on subscription
and we couldn't There were no organic strawberries that we
could buy for like three months, and so I finally
just had to get online and be like, you guys,
we're so sorry. Like I went to the supplier, the
supplier went to the farmer, and the farmer's like, we
can't grow many faster, like it's a true strawberry we're growing.
(30:49):
And so I said, sorry, you guys, you're going to
be without protein for at least three months. We apologized.
We didn't know the demand was going to be so big,
so we were just transparent about it rather than trying
to cover it up like oh, what's coming or hold on,
you know. So we're transparent in how we talk to
the customers, but also very honest as a company, like crap.
(31:09):
I made this mistake. I own it. This is where
I messed up. Can you help me fix this right? So,
like family firsus one of our pillars, the transparency is
one of our pillars. Being kind is one of our
pillars because a lot of people find justin Green's because
they're going through a health crisis. It's cancer or depression
or something, and so we never know what that customer
(31:30):
is going through. So you be kind as a customer
service person. You be kind commenting, never fight back. We're
not going to go fight the naysayers out there, you know.
So you just have to find what your pillars are
for your company and then stick to those when times
are hard. So I always tell people that, but I
always tell people take it one step at a time.
Like when we were first starting, so many people were like,
(31:51):
you need to do this with your business, and you
need to do this and that, and I'm like, like
this is too much, Like this is way too overwhelming. No,
I'm going to do it just like I did a
health journey where I did one little step at a
time and one and learned one thing at a time.
And the business we did it that way too, and
we have no debt, and we have no investors and
we are a multimillion dollar company, investors nothing, because we
(32:13):
took it one step at a time, and if we
had the money for it, then we did it. If
we didn't have the money for it, we didn't do it.
So I think people just hear the loud noise and
I'm like, just take it one step at a time.
Speaker 1 (32:24):
Well, I love that you had those pillars. In my
real estate company, we had two rules. We only had
two rules. Number one was we get back to people.
I just I noticed as a real estate agent's like,
no matter how upset someone is, if I'm communicating with them,
They're like, cool, my riltor's on it, Like they just
wanted to know that we were working on it. So
if we didn't have the answer, the rule was we
and my assistants knew, like you call them back immediately
(32:45):
and say, hey, we have no idea, but we're going
to find out. We call you back, like just over commuting.
It was we get back to them. The second one
was just win win or no deal, like, does everyone
involved in this transaction have all the information they need
to make the best decision. And by just having those
two things my customer service would through the roof. And
that was really how I became one hundred percent referral
business and built the number one company. And you taught
(33:06):
the time because it was just people just had a
good experience. And I think sometimes we get too caught
up in how many things we have to get right.
I think what you really recognize with your company was like,
these are some things that if we get these few
things right, everything else will take care of itself. And
so figure out what those are in your business and
then truly living those principles it really is the secret
(33:27):
to getting the growth that you're looking for.
Speaker 2 (33:28):
Well, every business is going to have problems. That's all
you can do, right, I mean, you're gonna we have
a new problem every day. I pull up to work like, huh,
I wonder what problem is going to be today, And
it's trying to figure out the puzzle piece to make
the puzzle complete is what it is a lot of times.
But if you don't have the foundational pillars, you're making
decisions all over the place. But if I know I'm
(33:49):
always going to be honest and true about it, then
it makes that decision a lot easier. Of how we're
going to solve the problem, or if I know, I'm
always going to be kind about it, you know what
I mean. So you have to have those pillars for
when the problems arise, you know how to fix them.
Speaker 1 (34:01):
So do you ever miss I mean, you got into teaching.
I'm guessing that attracted you obviously for some reason. Do
you ever miss just spending that time in the classroom
on that level or is this much more fun and
engaging for you as a as a business owner?
Speaker 2 (34:15):
Well, I realized I liked teaching because I liked helping
the kids understand math because there's a lot of crappy
math teachers out there, and I felt like I was
pretty good at explaining how to do it. And so
I think I was telling you, like, my classes would
be really full because everybody wanted to transfer into my class.
Speaker 1 (34:32):
Yeah, I God bless my teacher pre Calcit was not
the same the problem. Oh that's funny, open to that.
I'm open to me being the I probably was.
Speaker 2 (34:41):
Yeah, So it was fun teaching people. So I feel
like I get that same experience because I get to
teach people a lot of complicated health processes and issues
in a very simplified way, because I sometimes I'm like,
when I'm teaching people, I'm like, okay, talk to them
like they're a kindergartener of the science, because I could
get really a.
Speaker 1 (35:00):
Technical amount I probably have to do. I have to
do this. I'm mentoring a couple of guys right now
that are going to be taking over groups to run
my men's group. And the problem with one of the
guys is he's brilliant. He's just so smart. And I said,
did you have to understand you're talking at this level
up here and you've really got to dumb me down
the message like most people, you have to a form
of intelligence is meeting people where they are.
Speaker 2 (35:21):
But I was going to say, it's not because the
people are dumb, it's just they haven't taken the time
to research all this about their health.
Speaker 1 (35:26):
And he's talking about quantum physics. I'm like, I don't
know what you're talking about half the time. How the
hell are they going to know? You're gonna know? And
so it's like just being able to meet people or
there is a form of intelligence otherwise your messages. No,
you can be the smartest person the world where if
you're not happy, No, one understands what you're saying. Are
you really smart? So well, you know you have the
opportunity now with this company to have such an impact
(35:48):
for you. What what what do you want the legacy
of just Ingredients to be or where do you want
to you know, when you look back on this entire adventure,
where do you like, what has you most excited? What's
still to come?
Speaker 2 (36:03):
The legacy and what to come are a little bit different.
But I actually want to become a household name where
people know, oh, it's a just Ingredients brand, therefore we
can trust it, and we know that it's made with
just real food ingredients and things that are going to
nurseh your body, nurse their body. So I want that.
But I also hope, well, like I said, our whole
(36:25):
mission is to really help educate others on how to
live a healthier and happier lifestyle. And so if this
were done tomorrow, I would just hope that I had
at least helped one person live a healthier life. So
and I know we have because we get really fun
dms about people that are like, we followed everything that
you've said, and we're offer antidepressants or you're the first
(36:47):
person we're telling that we're pregnant and we've been trying
for eight years and once we cleaned up things, we
got pregnant, or you know, just cool stories of how
they've changed their life for around.
Speaker 1 (36:57):
It's crazy how many different problems probably are fixed with
what we I mean when you think about it, just
from a biological level, that we are made of what
we eat. Your entire body, I think all the.
Speaker 2 (37:08):
Cells, well, the food feeds the cells, right, and we
need healthy cells to make health. You eat, yeah, so
all the nutrients from the food is feeding our cells.
And so a lot of Americans don't have enough of
the nutrients that they need in their body. And then two,
well there's lots of things I would say, I don't
know how I fit into. But people's like blood glucose
levels are just all over the place, which causes an issue.
(37:30):
But most people are walking around really inflamed with inflammatory issues.
And if we could just lower people's inflammation with what
they eat. It inflammation affects depression, but it can affect
even your immune system. It can affect your hormones, it
can affect your brain health, it can affect your gut,
it can affect heart things. I mean, the list goes
(37:51):
on and on.
Speaker 1 (37:52):
First way, so somebody listening to this is like, hey,
I get it, Like what's the first step to fix
your inflammation? Or like I'm like sitting here, like I know,
I probably some inflamation marks what's the best thing to do?
Speaker 2 (38:01):
The inflammation really is from too many sugar or too
many sugars and just so much process packaged food and
eating out. So if you could just like not eat
out as much, or eat more real food ingredient or
real foods, because so many people are like, don't eat this,
don't eat that, don't eat this, which I do that
to on my account. But if you focus more on
(38:21):
just adding in more fruits and vegetables, naturally the package
food will be less because you're feeling yourself with the.
Speaker 1 (38:28):
Real fruits at that time. You could just try to
eat as many vegetables anytime you can, because you'll make
you not hungry. That was like his whole hackety Well,
I think of throwing peas and carrots, and well, think.
Speaker 2 (38:39):
About eating a fruit and veggie every breakfast, lunch, and dinner.
How many of us don't have any breakfast? Probably a
lot of people, how many don't have any at lunch
probably a lot of people. So even just adding in breakfast, lunch,
and dinner, you've added in so many good nutrients for
your body. That is completely different than eating out with
all the artificial ingredients, the inflammatory oils, things like that.
Speaker 1 (39:00):
I think it's a really good point because I think
a lot of times when we think about being healthy,
we talk about what we shouldn't put in us, but
we don't actually think about Look, if you just put
in good things, your body will start craving those things,
even though they might taste disgusting at first or you
don't want them, Eventually your body adapts to that. And
that's you know, a better way to get healthy is
just mixing in those really healthy things.
Speaker 2 (39:21):
Well, it's not even food. Also, though, it's like your
lifestyle factors. Are you moving, are you exercising? How much
sleep are you getting? Some of these people are four
or five hours of sleep. Your body can't repair and
restore during the night on that, you know, how much
stress are you going under? Stress is terrible. Stress does
so much to your gut, your hormones, your immune system.
(39:41):
But yet people are walking around a stress case, you know,
so it's lifestyle factors as well as the food.
Speaker 1 (39:48):
I love it. Well, thank you so much for what
you do. It's really is kind of cool to I
feel like we're at this point where the country is
finally making a shift where people can be healthy if
they want to. I feel like the eighties and nineties
we were a lost cause.
Speaker 2 (40:03):
Like there was just no the nineties especially, it was
just there was.
Speaker 1 (40:06):
You look at pictures from the sixties and seventies of
the beach, everybody is in shape, and then all of
a sudden, they start processing all the food, and big
Pharma was connected to big food and all of them.
Speaker 2 (40:17):
If you look at the list of like when artificial
sweeteners started coming out, when gmo started coming out, glith
to say all the things, it's really all in the nineties,
early two hundred or two thousand. So yeah, plays the part.
Speaker 1 (40:29):
Well, it's fun. There's like a hope now that you
can actually have a healthy livestyle eat healthy. So well,
thank you again. We'll open it up for some questions
to the audience, but I just wanted to say thank
you for coming and sure, thank you appreciate it awesome,
Thank you again for listening to the Jimmy Rex show.
If you liked this episode, please do me a quick favor.
Just go online, leave us a review, subscribe to our
(40:52):
show both on YouTube, Apple Podcasts, and on Spotify. And
if you would have shared this with somebody else, Also,
if you're looking to make a real change in your life,
or if you have a man in your life that
you know, could you know just use a brotherhood or
some men around him to help him level up in
every area of life. I encourage you to look at
we are the day. This is my men's coaching program
(41:13):
I started several years ago and we have been able
to help close to one thousand men now that have
joined this program and had a life changing, transformational experience.
Several of these episodes we talked to members of this group.
We talk about this group and if you are interested
in learning more, go to join what That's joined Watt
dot com.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.