Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Sure, do you want me to bail.
Speaker 2 (00:04):
Good Monday afternoon to you.
Speaker 3 (00:05):
Welcome to the John Sanchez Show on News Talk seven
eighty k which it's a pleasure to be with you. Yes,
that was Jason's voice that just came across the air.
He's going to learn one of these days. But the
finger goes up and not the middle of my friend.
Speaker 1 (00:15):
Well, that's what I thought it meant. I'm just used
to it.
Speaker 3 (00:19):
I know, I know, it's all taking getting used to
as we move into this world of video recording as
we do the show. Oh, we appreciate you joining us
this Monday afternoon on a rally. Monday afternoon. What a difference,
you know, roughly, you know, whatever you want to call it.
Seventy two hours, however many hours it was since the
close of business on Friday, and this market got roiled,
(00:40):
and then the truth social post by the President in
the after hour session, and oh my goodness, but hey,
all it took were just a few words that will
read to you and the market rallies. It's that simple.
Let's go around the horn to make our introductions for
the day. Of course, mister Jason Gone is joining us.
Speaker 2 (00:55):
How are you, my friend?
Speaker 1 (00:56):
I am doing well. Happy rainy Monday by you, but
it's raining by us, Happy rainy Monday. Absolutely getting ready
to where I am.
Speaker 3 (01:05):
Doctor Dennis Sanchez, the AI doctor, joining us for our
AI segment this Monday.
Speaker 2 (01:09):
How are you doing?
Speaker 4 (01:10):
Bro Hey? The doctor's in.
Speaker 2 (01:11):
What can I say?
Speaker 4 (01:13):
I'm beautiful weather out here in Atlanta.
Speaker 2 (01:14):
About seventy two. Can't beat that one. Can't beat that one.
Speaker 3 (01:18):
And my beautiful, incredible daughter, Bailey Sanchez, director of marketing.
Sanchez got capital management. She's going to be joining us because,
as we'll get into the topic here in just a moment,
all this is going to be related to marketing. So
we got to have the marketing professor.
Speaker 5 (01:33):
But I am requesting that introduction every time I call you,
thank you very much.
Speaker 3 (01:37):
I like that the least that's what I say. I say, hello,
my beautiful smart data.
Speaker 2 (01:42):
How are you?
Speaker 5 (01:42):
Yeah?
Speaker 2 (01:43):
Every time?
Speaker 4 (01:43):
Yes, she's still a princess, right she's not.
Speaker 2 (01:46):
She's still my princess.
Speaker 1 (01:47):
Yeah, I get the middle finger.
Speaker 2 (01:55):
We got three sanchez Is and a Gaunt on the
show today. How about that.
Speaker 3 (02:01):
So you can at least get the last name that
you saw all four of us, you know it can
have the same less I told you how to adopt you.
Speaker 2 (02:08):
Oh my goodness, well, great, happy Monday, everybody. Glad you're
joining us.
Speaker 3 (02:11):
What a show you have we have lined up for
you this afternoon, after we go through today's incredible stock
market rally. Didn't get back all of the losses of Friday,
but we made a very serious tent. We're going to
lay out what happened today, some of the areas of
the market that moved, et cetera. Then we're going to
get into our topic again, joined by my dear brother,
doctor Dennis Sanchez, the AI doctor. He is going to
uncover the seven traits of a successful solo preneur. Now,
(02:37):
regardless of what your solo preneur business is or will be,
which I think is gonna be the latter, it will be.
These traits literally can make the difference between a make
or break type of business. And uh, Dennis, I am
so excited to go through this with you. Incredible bits
of material that you're going to be enlightening us on
(02:58):
with this checklist. But I was going to say more importantly,
but as important at least, tell us about the book
you're going to be releasing this Friday that will have
this plus so much more in regards to.
Speaker 4 (03:09):
It, Well, we're going to talk about Actually the book
has a somewhat of an unusual name. It's called The
Thriving AI Solopreneur Blueprint. I had to put it up
there because I haven't memorized it yet, to be honest,
and I did change it a couple of times. So
thriving is a real important word. You're you can hear
us talk about that a lot. And it's the difference
(03:30):
between especially with AI, it's surviving and thriving. Surviving is
where most people are just trying to figure out getting
by day by day. The thriving entrepreneurs are really figuring
out how to make it work for them, and they're
making money doing it very very successfully.
Speaker 2 (03:47):
And that's what we want.
Speaker 3 (03:47):
We don't want somebody to just to survive MU as
well state your ninety five job if that's the case.
But Jason, you know when I when I saw Dennis's
topic this morning, you and I being brief mentioned on
the show on Friday in regards to obviously, you know,
Friday was day ten of the government shut down, and
it was also the day that the White House announced
additional permanent job cuts. Roughly four thousand people permanently government
(04:11):
employees permanently lost their job on Friday. Not to mention,
I didn't even know this. I guess in the month
of September, one hundred thousand government jobs were eliminated permanently.
Read some just absolutely heartbreaking stories. Really, you know, your generation,
of course, has been so prompt prevalent in regards to
the gig economy. Right, so many kids trying to you know,
(04:32):
they get out of college, they're trying to make their
way into the world. They're trying to go get second
and third jobs, right, they being a lift driver, all
these different things that are out there that you know,
Dennis andized generation and even Jason's that wasn't available. If
you know, if you needed to make extra money, you
went to work for somebody or you started a business.
But bially, so many of these government employees now are
doing that, and it's heartbreaking.
Speaker 2 (04:51):
Guys, you're you know.
Speaker 3 (04:52):
Some of the stories that I read, I mean, these
are drone adults, one of them very very highly educated,
a PhD in biology. And guess what she's out working
for on working as an uber driver in the evenings
because she's without a paycheck and she's like, I gotta
do what I gotta do, right, I mean, it's it's
no longer just a gig economy or so on and
(05:14):
so forth for the younger generation with this government layoffs,
and you know at some point the shutdown is going
to end.
Speaker 2 (05:19):
This is something facing everybody.
Speaker 5 (05:21):
Yeah, I don't think this discriminates on any age anymore.
Speaker 2 (05:24):
Than yeah, it's good term discriminates. Yeah, you're absolutely right.
Speaker 3 (05:27):
All right, mister go Well, we get a lot of
things to talk about today, my friend, I'm going to
turn the floor over to you. Let's let's recap this
incredible day on Wall Street then get to our topic.
Speaker 4 (05:35):
Yeah.
Speaker 1 (05:36):
I mean, like always, whenever we see big moves like
we saw on Friday, SMP down two point seven percent,
you know, tend to get folks lean in one direction
on the short side, right, Hedge funds come in and
smack this market pretty aggressively, which you felt a real
people trying to call the top and lean into China
and concerns about tariffs and flashbacks to April of earlier
(05:58):
this year, and that was all changed over the weekend
with I'd say both Trump and Sheet to some extent
pseudo back pedaling with their rhetoric, and seeing the futures
up a percent or so last night made me smile
for sure, just given it felt like one of those
you could have rolled over again today without any catalyst,
(06:21):
And I think Trump is well aware of that and
part of why being so close to the ability to
use truth social to at least backpedal on things is
sometimes helpful, even though it can hurt you on days
like Friday. But the same themes were strong today. AI
rare earths obviously were through the roof, just given short
(06:43):
base ill liquid even though they trade, you know, tens
of millions of dollars or shares a day now, some
of these stocks that traded ten thousand shares a day
just weeks ago. There's a little me mania going on,
so the market is quick to re establish people trying
to chase. Right, if you're a hedge fund and you
got short the Metas and Googles and Microsofts, you may
(07:04):
go run after some of these thinner, high velocity names
like we talked about the rarer's quantum computing those types
of things. So sort of your typical rebound move tomorrow
will be good. Clearly we got the banks this week
to see what they're going to say. The likes of
Jamie Diamond and moynihan at Bank of America will tell
(07:25):
where banks are positioning. JP Morgan had comments today said
they were going to go out and lend to the
tune of one point five trillion dollars towards some of
these things where Earth's ai all things right, and that
would be to some extent a nod in the direction
of risk taking. Because JP Morgan, who had been more
(07:47):
at least vocally on the i'd say defensive side, certainly
Jamin Diamond has clearly follow the money, not necessarily the
words stated that they're going to lean in that direction
to get out there and make as much which as
they can with what is I think, like we've talked
about at nauseum, the Fourth Industrial Revolution, all things big data, speed, efficiency,
(08:10):
et cetera. So, yeah, it was a nice day to
see Goldman up, JP Morgan up City Group.
Speaker 5 (08:15):
You know, the.
Speaker 1 (08:16):
Momentum is back on until again acted upon by a
negative force. You know, it could be any day. But
we'll get a lot of verbiage from folks that the
market tends to listen to over the next couple of sessions.
Speaker 2 (08:28):
I'm curious, what do you think?
Speaker 3 (08:30):
And I'm going to go back and rebuild from Friday
in case those that missed it.
Speaker 2 (08:34):
But what do you what do you think?
Speaker 4 (08:35):
She?
Speaker 2 (08:36):
What do you mean by your comment about you think
she kind of backpedals.
Speaker 1 (08:39):
Yeah, they made China made comments over the weekend as well,
just stating that, you know, what they were doing they
felt was a counter punch to what the US did
in the first place. They didn't say that this was
a ban, this was more of a I can't forget
what their semantics was, but they made some comments as well,
in the face of the comments Trump made and then
clearly him saying everything will be all right? Is the
(09:03):
meeting still on? I think that would be another strength
point to the upside if in fact they did say, Okay,
we actually are going to meet for this, this and
this reason, because Trump, like you in the negotiation tactic,
made the comment of well, maybe you don't even need
to meet, and the market had been it's a warm
warming to that meeting, just thinking that we could see
(09:24):
at least some of the log jam breaks. So that's
how I took it as just some of their comments
they weren't clearly saying we're taking down tariffs, but they
were less incendiary than they could have been given the
tone that Trump mentioned on Friday.
Speaker 3 (09:37):
Okay, so let me tell you what the what the
markets did today, and then I want to go back
and rebuild a little bit more detail on Friday, so
everybody knows where we were, where we came from, and
so on and so forth. So very strong day to day.
Like I said, five hundred and eighty eight point game
on the Dow one point two nine percent forty six
sixty seven was our close and has I got four
hundred and ninety points two point two one percent s
and p up one hundred and two one point five
(09:58):
six percent. But let's go back to Friday, because again,
this is where the disaster happened. It started, you know,
early morning when the President, to Jason's point, sent out
a true social post indicating a lot of nasty things
about China. You know, he said China is becoming quote
very hostile, he saw no reason to meet with President
she at the end of the month, and that the
(10:18):
US is weighing quote a massive increase in tariffs on
Chinese imports. So that set the tone. We lost eight
seventy eight on Friday on the Dow, we lost eight
hundred and twenty on the NASDAK, lost eight or one
hundred and eighty two on the s and P five hundred.
That loss on the SMP five hundred was two point
seven percent. That was the worst loss the smps severed.
Going back to April percentage wise, the NASDAK was down
three point six. The Dow lost one point nine. So
(10:40):
you know, as Jason I mentioned on the show on Friday,
there was a lot of substantial damage done. Now we
fast forward to yesterday, meaning Sunday, all of a sudden,
now the blues, Jason said, the futures took off. And
the reason they took off is because all the President
had to do is post the following on true social quote,
don't worry about China, it will all be fine exclamation point.
Speaker 2 (11:01):
And that's all it took.
Speaker 3 (11:02):
Everyone said, oh, wait a minute, everything that he said
on Friday, and oh, by the way, in the after
hour session on Friday, forgot to mention the most important thing.
He announced a one hundred percent additional tariff against China.
So that brought the average to one hundred and fifty
seven percent. Chinese tariffs, and then again he says, don't
worry about China, It'll all be fine. Sunday, also, Treasury
Secretary Descent on Fox Business said the US and China
(11:25):
were in contact over the weekend and that he still
expects President Trump to meet with President she in the
near future. Folks, that's all it took, and all of
a sudden we go into rally mo today. So who knows, Jason,
if it was an algorithmic trading that picked up on
those keywords and said, hey, the coast is clear. I
don't think we should be that lais of fair. I
think again we need We've learned how quickly this market
(11:48):
can unwind. And I want to mention one thing. Curious
to get your take on this, because I tend to
agree with it. Many strategists today were saying that this
abrupt so off because folks, it did happen pretty nasty
on Friday.
Speaker 2 (11:59):
I don't know any other way to sugarcoat it.
Speaker 3 (12:02):
That a lot of it was attributed to the three
two to three time levered ETFs unwinding very quickly. You know,
so many investors had, just like you said, leaned into
the to the ETF side. Of things, whether it was
you know, an index or a specific area like AI
or technology, you know, levered up against some of these
two or three time you know, ticking time bombs, and
(12:22):
they got rid of them because they were getting crushed, right,
those like the three time lever market drops one percent,
you know you're dropping three percent if not more.
Speaker 1 (12:30):
And the crypto tape got destroyed, the crytog you know,
sort of the I don't know whatever four letter word
you want to call the the more nefarious coins, the
ones that are i'd say very very very speculative versus
the already speculative crypto assets. There was a massive unwind there.
(12:50):
I mean some of these salona Etherorum, et cetera. Were
down ten to fifteen percent.
Speaker 5 (12:54):
Right.
Speaker 1 (12:55):
It poked some holes in the risk asset versus safe
asset story. Right. I think gold held up okay, but
that was part of it too. And I remember the
correlation of the Nasdaq and crypto is very very very
very high. So it's risk on, it's risk off, and
so I think you get that spilling effect of one
thing selling off creates other things, and that's what you
(13:17):
know flash crashes are born of. Like Friday was not
a healthy day by any stretch. I think it was
pseudo orderly, but it wasn't a healthy move, you know,
just off of a one liner from Trump talking about.
Speaker 3 (13:30):
Right, that's how tariffs. Yeah, that's how susceptibles market is
still pull back. And tomorrow really would be a telltale
if it's you know, if we're out of the wood yet.
And unfortunately, you know, a young young kid, Bailey bat
your age, a big influencer. I believe it's from Ukraine
in all places, very heavy crypto trader, et cetera, and
like I said, a huge social media following, committed suicide
(13:51):
in his car. Was it Friday or Saturday? Because of
his loss lamb.
Speaker 1 (13:57):
His lamb.
Speaker 3 (13:58):
Yeah, committed suicide because of losses and because that crypto
crash on on Friday. So yeah, crazy stuff going on
right now, but that's the way it is. Unfortunately. All right,
let's turn over to Kristen Snow right now traffic center. Kristin,
how are you this fine Monday afternoon? Welcome back to
John Sanchez showing new tok seven eighty k oh which
(14:19):
what Jason Gott, Dennis Sanchez, doctor Sanchez and of course
my beautiful daughter Bailey Sanchez, Director of Marketing. All right,
we're gonna get to our topic in just a moment.
The top seven traits of successful solopreneurs can't wait. But
first that's hit the commodities, and then we'll wrap it
up for the stock market recap. Fifty cent rise on
a oil today, fifty nine to forty four barrel what
a dang gold Jason one hundred and thirty two dollars
(14:40):
and fifty cent gain four thousand and one two forty
an ounce.
Speaker 2 (14:44):
I mean, mind boggling, Just mind boggling.
Speaker 3 (14:47):
And of course bod market closed today and observed instead
of Columbus Day. Okay, anything else you want to add
on the market side, jee ya, No, I.
Speaker 1 (14:53):
Think the last part you mentioned is important too, that
the bonds weren't really there trading making any thing to
follow the market news to chase, Yeah.
Speaker 2 (15:01):
For sure, exactly exactly. Okay, all right, well let's get
to it.
Speaker 3 (15:04):
We got a lot to talk about in our seven
Traits of successful Solopreneurs, So Dennis, let's kind of start
for those that may have not been following.
Speaker 2 (15:12):
You know, doctor Sanchez joined us.
Speaker 3 (15:13):
Every Monday, we focus on AI in all different aspects
where We've been on a theme for the last couple
of weeks. We're going to continue for a few more
weeks on the solopreneur right there. So many people are
going to be losing or have already lost their jobs,
whether due to AI or government shut down, whatever the
case is. We think there's going to be a lot
of people that are going, what do I do now? Right,
So we're trying to help all of you by utilizing
(15:35):
this great technology, call it, as Jason said, the fourth
revolution out there called AI. Right, either adopt it. You
can't fight it anymore. It is in your personal, your
business life. So Dennis has been kind enough to teach
us each and every week about it, and we've been
focusing in on the solopreneur.
Speaker 2 (15:49):
Right.
Speaker 3 (15:50):
AI enables so many people to start a business, a
one man, one woman operation with incredible potential. But like anything,
you got to have the foundation laid first. So Dinn's
real quickly before we get started, please explain to the
audience this term solopreneur because it's new to many people.
Speaker 4 (16:05):
And I'm going to add one more adjective on the
front of that, the AI solopreneur, because they solopreneurs have
existed before, but it's a solo entrepreneur, so somebody who's
working by themselves. You know, there are lots of entrepreneurs,
but there has been a rise in the number of
solo entrepreneurs over.
Speaker 2 (16:24):
The past three to five years.
Speaker 4 (16:27):
It's rising very very quickly based on all the conditions
and that we're experiencing, and it's it's really kind of
taking a life of its own. It's becoming big overnight.
And what you're seeing are a lot of books, a
lot of training, a lot of focus on this this role.
(16:51):
And I think it's because it's something, especially with AI enabling,
it is very accessible to anybody out there. Even when
we talk about traits, we're talking about things people can learn.
Last week we talked about emotional traits, mindset traits, which
when you combine those with having the right business UH traits,
(17:13):
you've got a good combination. The other the other key
point here is that you can learn all of these,
you know, I want to emphasize that again. It's you
don't have to be a technician to become an expert
at using ai UH to run a business by yourself.
But it's been the I think probably the biggest enabler
(17:34):
in history of helping people start businesses literally overnight. So
as we go through these traits, you're going to hear
some themes kind of over and over. Uh and and
as you get deeper into them, you're seeing you're going
to hear that some of these are very different than
the way we were taught to run a business and
to think about a business. It's just we have been
(17:55):
learning some of these things along the way. I think
when we talk about gorilla marketing, that's a concept that's
been around for a while, but well, you know, the
very new set of traits and things to work around.
Speaker 3 (18:08):
That is so true. You know, before we let's not
get started on this. I want to start first. Take
us in a break, and I as the marketing director.
I mean, you are more in tune than anybody I
know in utilizing AI for marketing, website creation, social media posts.
Speaker 2 (18:23):
Validate your uncle's.
Speaker 3 (18:26):
Theory that how easy it is just from a marketing
standpoint to start a business using AI because you live
and breathe it every day, seven days a week.
Speaker 5 (18:34):
Yeah, I mean chatchiptsdays up on my computer twenty four
to seven. But like you had said, it's not about
being a high tech IT person. It is simply about
knowing how to put your words down on a keyboard,
which we all do every single day. I came across
this great analogy that said, it's not about replacing people,
It's about removing the friction between ideas and impact. And
(18:55):
that is simply what it is if you use it correctly,
putting your idea down, and it is a snowball of
the questions that chatcht will come back to you. I
know we covered that a few weeks ago and make
you really think about the entire entirety of your business idea.
Very very simple. If my mother can do it, I
know anybody can.
Speaker 2 (19:12):
How many hours?
Speaker 3 (19:13):
How many hours would it take you if I said, Bailey,
you I want you to start a business. I don't
know whatever, but whatever it is, how long would it
take you to do it using using AI?
Speaker 5 (19:23):
I think I wouldn't even have to have an idea.
I could go to AI and say these are my interests,
give me a proposed few business ideas, and it would
probably take me from start to finish two hours. I
think to have a solid business plan, marketing plan.
Speaker 2 (19:37):
Plan, social media plan.
Speaker 5 (19:40):
And tools and software that I.
Speaker 2 (19:41):
Almost Yeah, all the funnels that you need.
Speaker 3 (19:43):
Literally there it is right right there, I mean, right, Jason, right, Dennis,
I mean that's literally what it is. And like Dennis
and I always joke, you know, you know, I've named
my my AI buddy. But but in all seriousness, you
literally can ask it. And the great thing is it'll
just keep asking you questioned. I mean you literally, right, guys,
you literally have to stop and go, Okay, I've got enough,
(20:04):
because it will go deeper than your mind. You know,
it will ever take you as far as questions and ideas.
Speaker 2 (20:11):
Right, yep, absolutely credible, credible.
Speaker 3 (20:14):
All right, can't wait to get to the topic. Let's
get moving on the news with Jack Saban. He's got news, traffic,
and weather. Hey, welcome back to the John Sanchez Show
on Newstalk seven to eighty k, which with Jason Gott,
Doctor Dennis Sanchez, Bailey Sanchez, five eighty seven game on
the daw Today and nast that got four to ninety
smp Hire by one hundred and two. Like I said,
we didn't recover all the Friday's losses, but made a
good data into it. But now let's take control of
(20:36):
our own destiny. Let's talk about the seven traits of
highly successful AI solopreneurs. So Dennis, let's get started with
your first point. Let me read it, you decipher it.
Number one the AI business trade is this focus. I
love this one clear nitch.
Speaker 4 (20:53):
Number one solve huh number one.
Speaker 3 (20:56):
Yep, the clear niche. Focus, solve specific problem for a
defined audience.
Speaker 4 (21:03):
So true, you're going to see a common theme throughout
all of these traits where it's about speed and acuity, focus,
not wasting time, effort, money, everything like that, because guess what,
when you're a solopreneur, you have to manage your resources.
That's that's also a trade of good and good successful entrepreneurs.
(21:28):
So don't boil the ocean. You only have a certain
amount of money. You're working all by yourself. That the
idea isn't to take out a five hundred thousand dollars
loan for your first business. You're doing by yourself. You
should be able to do it with barely nothing. So
the good advice is focus on that idea. Find a niche.
It's all you know, the common practices. Find something really
(21:50):
interested in. But always I think it's you're very successful
if you think about a problem that needs to be solved,
even in your own, your own area of interest. Where
is there a problem that could be solved that if
I solve it, hey, I'll have some fun and actually
has some meeting, and maybe I'll even make some money.
Speaker 3 (22:06):
Yeah, yeah, there was a You're just reminded me of
a very unfortunately, very tragic story just today. I don't
know if any of you heard about this, but lending Tree,
a very very successful online lending platform. Tragically, their fifty
five year old young CEO got killed yesterday in an
ATV accident on his ranch in North Carolina. But he started,
(22:31):
they said, Dennis, to your point, that's how he started
lending Tree, which eventually got acquired by another company and
so on and so forth.
Speaker 2 (22:38):
But he got so frustrated.
Speaker 3 (22:40):
In the home loan you know experience, He's like, there's
got to be a better way I can do that,
and ended up building a massive, multi hundred million dollar
company that eventually got sold for hundreds of millions of dollars.
Right to your point, find something that frustrates you, right, Bailey,
and turn it into a business.
Speaker 2 (22:56):
I mean, that's that's just such a god.
Speaker 5 (22:58):
I think that's something we see a lot of people
don't have clear destination for their business. They want to
do everything all at once, and I know we've even
ran into that with new businesses we're trying to put
together because there's so many ideas, So find one problem
first and nail it and then you can, you know,
deal with the rest of the problems that you want
to help solve.
Speaker 3 (23:16):
Later on exactly Jason take us to AI business straight
number two?
Speaker 1 (23:21):
Well, I mean I actually wanted to expound a little
bit on what Bailey said as well. Is you know
the the sometimes you got to know whether it's a
good idea or a good business right. And that's the
thing I think people run into as well as I
think I have this great idea and it's going to
solve all these problems, but can you really monetize it? Right?
(23:42):
Can you really make money doing it? Or are you
paying for a really expensive hobby? And I think that's
the part is the business owners that we've talked to
run into as you're trying to lay out that thing
with I want to do what I love right, like
selling beads, Like is I love beads right? Is that
(24:02):
it may not be a good business. It may be
something that makes you happy, a good hobby. So you know,
something else to throw in as you're doing your research
is what is the real market for this?
Speaker 3 (24:11):
Right?
Speaker 1 (24:11):
Is this a compelling image, some opportunity, right? Or am
I just paying for an expensive hobby? Just something that
I'd always like to think of too, you know, I
think along those lines. I think speed and all of
these things are going to be helpful in the future.
Is not getting bogged down on overanalyzing what you're doing.
(24:32):
As a contrast, right that the analysis paralysis line comes
in a lot of times that people have great ideas
and they never really get them over the goal line
because they spend so much time bogged down in I
just want to think of this, and well what about this?
And what if this happens? And you never end up
really doing it. So you work on the plan, but
ultimately try to bring the plan into fruition and then
(24:54):
make small shape shifts once you go so speed fast
to launch. It sounds like something that the solo entrepreneur
has the ability because you have fewer ideas or fewer
opinions rather which may bog down of That's.
Speaker 3 (25:08):
That's a great point, right. We we use the analogy
of big business is like a ship. Solopreneur is a speedboat, right,
one can turn really fast and the other has to
take miles to make a turn.
Speaker 4 (25:18):
Yep, you know you don't write fifty page plans if
you're a solopreneur. It might be a one page plan.
And it might be and the next step might be
going out and testing it very quickly and easily with
some friends, you know, through your social network, and before
you take any step forward. And that that's also he
(25:40):
didn't really have never seen that and starting business before
test the idea. You test the idea when you brought
in front of investors and stuff to see if it
was viable or not. But now you can you can
go out. You can test multiple ideas, Bailey, we'll get
into how many. You know, there's not just a website,
there's landing pages.
Speaker 2 (25:58):
There's all of.
Speaker 4 (25:59):
These ways to get out there and test things. It's beautiful.
Speaker 3 (26:03):
That was gonna be. Yeah, you took the words out
of my mouth, Bailey. That's that's one thing you've touched
on and you've mentioned and you've done before. You can
test market a new business idea thanks to AI, unlike
ever before, through social media. You and I were just
talking Friday on a new service we're going to offer
about just put a slash past your after your website
name one slash so that you can track those leads
(26:24):
coming in and see if it gains traction.
Speaker 2 (26:26):
But what does it cost you? Really? Nothing? Right right?
Explain that?
Speaker 4 (26:29):
Yeah?
Speaker 5 (26:29):
Absolutely, Well, there's I'd like to mention SEO versus SEM,
which is your search engine optimization, which is your free
way of getting attention over the Internet, and that takes
nothing more than if you're utilizing AI. Give me the
keywords to put into all of my content, whether I'm
writing a blog, social media captions, whatever it is to
get attention to my page. There's the search engine marketing,
(26:50):
which is your Google ads that you pay for to
get more direct traffic. But take advantage of SEO. That's
what it's there for to get traction for free to
your business. And then you can utiliz is that amongst
every single platform websites, landing pages, social media pages and
test it. All you have to do. Put fifty dollars
into a Facebook ad for a week or two, and
if it doesn't work, it's only fifty dollars out of
(27:11):
your pocket. Versus thousands. If you were to execute the
idea without testing.
Speaker 2 (27:15):
It, love it, love it.
Speaker 4 (27:16):
There are even ways to do serious market research. There
are platforms where you pay they have pools of people
ready to take surveys and things like that, and you
develop the survey. So there's psychometrically correct meaning that it's
it's the right way to gather research and you can
(27:38):
prove it. When you say X is y, you can
actually prove it. So you can even take it to
that level and do your research. If you want to
thousand dollars, you could. You could go out and survey
you know, three four hundred people and it's a certain
niche of the market.
Speaker 2 (27:57):
Perfect.
Speaker 3 (27:58):
All right, let's go to point number three, BILLI you're
gonna back in on this one. That didn't want you
to explain it first. Number three grilla marketing, savvy content,
community and viral growth tactics over big ad spins.
Speaker 4 (28:10):
Basically put your you know, going back. I remember the
when the book came out twenty years ago. Gorilla and marketing.
What they were talking about it and do it by
the seat of your pants, finding every opportunity. That's when
people started, you know, putting signs in their car and
doing all tho. It doesn't matter. Just find a way
to get your name out there. And there's some obvious ways.
Speaker 2 (28:33):
To do that.
Speaker 4 (28:33):
Now we have, you know, things like blogging, and it's
so easy to create a video and get that kind
of stuff out there. We never had those opportunities before.
Speaker 2 (28:42):
I viewed as an expert, you know, like I said,
through the blogging and things. Yeah, what do you.
Speaker 4 (28:47):
Say about all that, Bailey? I can go on.
Speaker 5 (28:50):
Do we need to go to break or do them
to break?
Speaker 2 (28:53):
Go ahead?
Speaker 5 (28:54):
Yeah? Again, you can do this almost for free. The
blogging makes you seem like an expert.
Speaker 1 (29:00):
Right.
Speaker 5 (29:00):
If you have fifty blogs out about this topic that
you're passionate about, I would trust you over somebody who
has no blogs at all, and they may be a
lot smarter than your that comes into your social media
pages giving people educational content on whatever you're selling. It
doesn't have to be a direct sell to somebody. It
could simply be going to chat GPT saying this is
(29:21):
what I'm passionate about what I'm selling about. Give me
fifty topics that people google about this subject that I
had shown you a website called Answer the Public. You
can go into a certain country or area type in
whatever the topic is. I put in financial planners and
it showed me over all the different platforms like YouTube,
what are the top searched questions about this topic? Top
(29:44):
one being, of course, what is a financial planner? And
these sorts of things help us build content for YouTube,
a free platform again to show your expertise in the
area of something that you're selling, so it does not
have to cost you anything to get your pro out
or your service.
Speaker 3 (30:01):
You know, real quick, Bailey, what I'm seeing, I know
all four of us are seeing this, and that is
people will start a business and they will, like you
just said, take it to YouTube to market the business,
and before they know it, they've got, you know, one
hundred couple hundred thousand followers and subscribers, and they're like, hey,
you know what, screw the business, I'm just going to
do YouTube excuse me, YouTube videos or TikTok or anything
(30:25):
else on this one topic right, and before you know it,
they've got they're they're now a quote influencer making.
Speaker 2 (30:30):
I mean, folks that you can make some serious.
Speaker 3 (30:32):
Money online through YouTube and TikTok and some of these
other platforms, and it wasn't even your business. It's just
you found a topic that people love to talk about
and follow you on.
Speaker 4 (30:43):
Yeah.
Speaker 5 (30:43):
Yeah, that has become the new trend for years now.
Is Yeah, Even something as simple as clothing, people can
now make money off TikTok. They get somebody's clothing, they
wear it in a video, they link it, and now
they're making a commission off of the clothing that they're
wearing in their video. Simple.
Speaker 3 (31:00):
Is that the best times, folks, It's the best time
to be a solopreneur. We'll continue our discussion in a moment,
turn over to Christen Stow to wrap us up in
the right now traffic center. Hello, Christin, Welcome back to
the John Sanchez Show on Newstalk seven eighty Koch with
doctor Dennis Sanchez, Jason Gott and my daughter Bailey Sanchiz,
Director of Marketing. All right, if you missed any of
our shows, please go to your favorite podcast contributor or
(31:20):
pick anything up. We have hundreds of podcasts that are
out there, all different topics, and if Jason and I
can be of service for you on your personal financial
planning and retirement needs, please give the office a call
seven seven five eight hundred and eighteen o one or
online at Sanchez gone.
Speaker 2 (31:34):
To ga un t dot com.
Speaker 3 (31:36):
All right, we've been talking with doctor Sanchez about the
seven traits of successful AI solopreneurs. All right, guys and gals,
let's go to point number four. Sales mentality, product led sales,
automated self service, sales fund funnels. But I love the
most about your point. Dennists generate revenue twenty four to
seven without a massive salesforce.
Speaker 5 (31:56):
That's right.
Speaker 4 (31:57):
I think Jason needs to weigh in on this one.
Lean in, not weigh in, We all need to lean it, right, Yeah.
Speaker 1 (32:05):
I mean ultimately having a product that sells itself, right,
something that you don't need to be out hustling to sell. Vacuums, right, Ultimately,
the vacuum if good enough, sells itself. You're just there
figuring out ways to make the transaction as easy as possible,
as clean as possible, and that people don't spend enough
time on that. They sort of sit there and think,
I gotta sell this, and I gotta do this, and
(32:26):
I gotta But if you can figure out a way
to make the impulse buy even more clean and impulsive,
all the better. Right. So It's not about adding a
bunch of salespeople. It's about having a process that, just
like John said, is pajama money. It's it's you wake
up in the morning go oh my gosh. I sold
all these widgets merely because you made it so someone
(32:47):
saw the widget, could buy the widget, didn't have to
go through eight hundred hoops and you know, figure out
a way to not buy it, which a lot of
times I feel like you end up on websites of
like I was going to buy that thing, yeah, but
you made it too hard, so I did.
Speaker 2 (33:00):
Bailey within an hour.
Speaker 3 (33:01):
On AI, you could create that website, create the social
media post, go to something like a Shopify or obviously
Amazon or something like that, post your product on there.
Speaker 2 (33:11):
What would be an idea for everybody?
Speaker 3 (33:13):
Do you what do you see in all of your
searching that that's just like a hot idea right now?
Speaker 5 (33:19):
I don't know if I could touch on one, but
to be specific to even Jason's point of the vacuums,
I have actually caught myself wanting to buy a vacuum
on TikTok. It was maybe a ten second video and
they showed how well it picked something up. No words, no, nothing,
but it was a comparison and that sold me immediately. Right,
it's right, there don't need JAMIEUS video production skills it.
Speaker 3 (33:42):
But your point is a you saw it on TikTok,
which you wouldn't think as ould farts were like, oh
there's advertisements on tiktoku. I don't use TikTok, but you
saw it on TikTok. It took ten seconds. There was
no major TV commercial or anything.
Speaker 5 (33:54):
And it wasn't even an ad There was no advertising either.
They didn't pay for it. It was putting a video
and the correct hashtags. Again, Boomers, if hashtags scare you,
go on to chat YOUBT and say what is hashtags
do use for my vacuum? And having a landing page
that goes directly to it.
Speaker 3 (34:13):
But you can do affiliate marketing too, right where you
can kind of come out as an expert.
Speaker 2 (34:17):
You see that a lot.
Speaker 3 (34:19):
You know, I tried out these five products, like on Amazon,
I tried out these five products, and here's the you know,
the best one right where they've already done the review,
the test and you're just trusting that person's review.
Speaker 2 (34:28):
It's amazing the success.
Speaker 5 (34:30):
It's a whole new sector of entrepreneurship at this point
of being someone who reviews or uses a product and
posts that video to social media, and now you're monetizing
while you sleep. Also getting that pajama money solely by
putting a video out, by how much you love a product.
Speaker 3 (34:45):
If you do all right, guys, I'm gonna run through
five six, Dennis, wrap us up on seven.
Speaker 2 (34:49):
Community and personal branding.
Speaker 3 (34:50):
Build that follower or that following or that user community right.
Once you have that tribe, they will buy anything from you.
So easy to do through against social media and marke
technology first attitude. Obviously, use technology to your benefit.
Speaker 2 (35:04):
It's there.
Speaker 3 (35:04):
It doesn't cost hardly anything, if anything at all, and
look what it can do and give you access to
the entire world. Then this wrap us up on the
commitment to selling up skilling right, this is so important
with thirty seconds or so.
Speaker 4 (35:16):
It's that it's the commitment to continuous learning. And you
won't survive as a solopreneur, an AI solopreneur if you're
not always iterating. They call it iterating changing. You might
change every day. It's okay when you're an AI solopreneur
to do that. That again, that's very different than old business.
They stick with it for five years. No, you change
(35:37):
it tomorrow, change it tonight. You have the power. You're
the one making the decisions, right, so you can do that.
That's the difference. But you have to stay, devote some
time to learning the technology. What's going on with regulations,
it might affect your business, what's going on with your
target market.
Speaker 2 (35:54):
Those are the things beautiful, all right, folks.
Speaker 3 (35:57):
There it is the top seven traces of successful solos.
If you like a copy of this list, by all means,
just sendailing info an email at info at Sanchez dot
dot com.
Speaker 2 (36:05):
You can get this list over to you. Thank you
all for joining. Great time.
Speaker 5 (36:08):
Let me crush you real quick. That email is Bailey
at Sanchez Gone.
Speaker 2 (36:12):
Oh okay, that's why I do the market customized mabe.
That's right. So you got the bigges. That's what the
capital by. That's right. God bless everybody will see in
the world.
Speaker 3 (36:22):
John Sanchez is a registered investment advisor. And the opinions
expressed by Sanchez Gone Capital Management, LLC on this show
or their own and do not reflect the opinions of
News Talks seven eighty or its pairing company Cumulus Media.
All statements and opinions expressed are based upon information considered reliable,
although it should not be relied upon. As such, any
(36:42):
statements or opinions are subject to change without notice. Information
presented is for educational purposes only and does not intend
to make an offer or solicitation for the sale or
purchase of any specific securities, investments, or investment strategies. Investments
involve risk, and, unless otherwise stated or not guaranteed, information
expressed does not take into account your specific situation or objectives,
(37:06):
and is not intended as recommendations appropriate for any individual.
Listeners are encouraged to seek advice from a qualified tax, legal,
or investment advisor to determine whether any information presented may
be suitable for their specific situation.
Speaker 2 (37:19):
Past performance is not indicative of future performance.