November 27, 2024 • 21 mins
Cultivating Community with Kevin Wheeler
Join us for an inspiring episode featuring Kevin Wheeler, the best-selling author of Cultivating Community - A Business Leader's Guide to Growth Through Giving. In this enlightening interview, Kevin shares his journey and insights on how giving back can transform businesses and foster stronger communities. Discover how his impactful work supports the Phoenix Children’s Hospital, with all proceeds from book sales benefiting this vital organization. Don’t miss the chance to learn from a leader dedicated to making a difference!
Pick up your copy today at: https://a.co/d/1ZU4znA
Join us for an inspiring episode featuring Kevin Wheeler, the best-selling author of Cultivating Community - A Business Leader's Guide to Growth Through Giving. In this enlightening interview, Kevin shares his journey and insights on how giving back can transform businesses and foster stronger communities. Discover how his impactful work supports the Phoenix Children’s Hospital, with all proceeds from book sales benefiting this vital organization. Don’t miss the chance to learn from a leader dedicated to making a difference!
Pick up your copy today at: https://a.co/d/1ZU4znA
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right, you guys, welcome back to the show.
Speaker 2 (00:01):
Now we get into the part of the show that
I always love, and that is sitting down with a
very special guest and digging a little bit more into
their professional journey and how their journey can help us
on our own professional journeys. For that, we'd like to
welcome again CEO, founder of Simplified COO and author, philanthropist
Kevin Willer. Kevin, thank you again for staying this long
(00:24):
in the show and now giving us this exclusive inter
that we appreciate it.
Speaker 3 (00:28):
Oh, Deanner's fine, It's been great.
Speaker 4 (00:30):
Kevin.
Speaker 2 (00:30):
We know that you were recently featured on the cover
of Modern Business magazine giving some insights for business leaders
in regards to how they can grow and scale their business.
But now you have a new book that's just dropped
for pre order on your website Kevin Willer dot or
for those of you guys share wone and where it's at,
and it's called Cultivating Community. It's a business leader's guide
(00:52):
to growth through giving that keyword growth through giving tell
us a little bit about the title of your book
and what we can expect when we pick it up.
Speaker 3 (01:03):
Yeah, Well, so for me, one of the passions you
spoke to is is giving back to others community, you know,
those in need in any way that I can. And
so I wanted to always think.
Speaker 5 (01:16):
About, you know, well, how do we actually you know,
make this happen on a more u higher magnitude level.
Speaker 3 (01:26):
And so I started bringing it into businesses because one
of the things that my clients would ask is.
Speaker 5 (01:33):
What can we do for marketing that we haven't already done,
and that was you know, obviously with that marketing, you're
going to bring in more clientele, customers, whatever they are,
and in that obviously there'll be a revenue increase if
you're doing a good job in your company. So really
it's getting people through the door and into the seats,
(01:56):
whether it's seats at your restaurants, seats that you're metal
or dental office, see that your insurance coming. It doesn't
really matter what it is. It's if they're not in
the business.
Speaker 3 (02:06):
And engaged in meeting shaking hands with you.
Speaker 5 (02:09):
So with that, rolling that into what was important to me,
I'm trying to think outside of the box ideas and
through time this is actually larger companies have done things
on a larger scale like Tom's, you know, like they
dedicate a pair of shoes to children and countries that
(02:30):
don't have shoes.
Speaker 3 (02:30):
For every pair of shoes you buy, that's the reciprocity.
Speaker 5 (02:34):
Obviously, then people want to be a part of something bigger.
What I wanted to do with this book is expand
on the myriad of ideas that I had over time
that were successful to.
Speaker 3 (02:44):
Really bring it to.
Speaker 5 (02:46):
Smaller business leaders, entrepreneurs to get rolling management level you
know that wants to try something different in their division
or their district, or their department, whatever that is.
Speaker 3 (03:00):
Within that, I thought, let's expand on something like.
Speaker 5 (03:03):
That, on how do we give back to get people
engaged in our business?
Speaker 3 (03:08):
And that's kind of the the overall premise to the book.
Speaker 2 (03:12):
I love that, Kevin and I, you know, listening to
you speak, you know, I think we we we see
examples of this, I believe all the time. Just in
I would say, just in our inner circle and even
with our inner circle of networking, we see, we see
we see small examples of that, like when you say, hey,
you know.
Speaker 1 (03:31):
Let me get you a couple coffee. Once you let
me take care of for a couple of.
Speaker 2 (03:33):
Coffee, and you know, we buy somebody a cup of
coffee and then maybe we picked their brain to gain
some insights. But just that even that small act or
gesture of kindness, are even giving, can lead to so
many positive things, even in regards to just networking. So
so just being curtzy, you know, sending somebody a a
thank you card for a thank you so much for
(03:54):
you know, taking that meeting with me, or even on
the interview process, thank you so much for having me
on the interview.
Speaker 1 (04:00):
I really look forward to raving you one day.
Speaker 2 (04:02):
Joining your team, those little acts of giving where you
can see almost an immediate result. So I'm very intrigued
by how a either a small business or even a
corporation can take that same principle apply it to their
business model and achieve even greater success.
Speaker 1 (04:22):
Now, you mentioned something in your book that I thought.
Speaker 2 (04:24):
Was interesting, and I want to I want to pick
your brain on this and and correct me if I'm wrong,
because I maybe having the stats off on this one.
You mentioned that people who practice giving are are four
times more successful in business than others, or something to
that effect.
Speaker 5 (04:39):
What was that again, Yeah, You've nailed it, And what
that is is really that you're creating.
Speaker 3 (04:46):
A culture within and it doesn't really matter if.
Speaker 5 (04:49):
It's your own culture, you're just a one, you know,
one one employee type business entrepreneur.
Speaker 3 (04:55):
But starting that foundation so when.
Speaker 5 (04:58):
You do have the second third where a team member
join you, but it's also shifting that culture or creating
that culture within a business that's already you know, doing
okay or established. I mean I've gone into a lot
of companies with this idea. They actually have done well,
but they've hit like a plateau and they're not really
(05:19):
sure what they could be doing different. And for me,
no matter what we're doing, yes, like you said, you
can have the single acts of kindness that just kind
of cultivates that. But there's also within all businesses there
is the community that surrounds them that needs to understand
that you stand for something more than just what your
(05:42):
product is, what your gift is, what your endeavor is.
Speaker 3 (05:46):
Sure, you know you can be the best at you know,
selling cell phones.
Speaker 5 (05:51):
But they're going to need to know if you're going
to separate yourself, what else do you care about? And
so the way I used to frame it to a
lot of businessess is okay, So there's you know, a
restaurant on every street corner.
Speaker 3 (06:05):
You know there are now, oh my god, a dental
office and every shopping complex.
Speaker 5 (06:10):
It's so, what are you going to do other than
just really offering good service for someone to pass by
three similar.
Speaker 3 (06:19):
Businesses to get to yours?
Speaker 5 (06:21):
And what I found was a dynamic difference was having
a culture of reciprocity where you stood.
Speaker 3 (06:27):
Behind some other cause.
Speaker 5 (06:30):
That cause should be aligned with not only the culture
that you want to develop within your business.
Speaker 3 (06:37):
So I mean, it doesn't have to be you're just
getting to everything.
Speaker 5 (06:40):
You can find a cause that speaks to your culture,
but also your employees, because that's how.
Speaker 3 (06:46):
You get a really nice team.
Speaker 2 (06:47):
The question because but I know for my generation and
maybe and for your generation, Kevin, you know, we're very
big on giving and being a part of something.
Speaker 1 (07:00):
You are at least supporting something with.
Speaker 2 (07:02):
That has a bigger purpose than just just the product.
Speaker 1 (07:07):
For the younger generation, I could speak a little bit towards.
Speaker 2 (07:09):
A younger generation, but Shaye, maybe this is where you
can come in and kind of help us out. For
your generation, Shaye, do you do you feel that younger
consumers are I'm thoroughly concerned about being a part of
companies are at least engaging with products that that do
give back to the community.
Speaker 4 (07:30):
I think it probably varies from person to person, you know. Also,
like I'm twenty seven, so I mean, I don't know,
it really depends. I think it really varies from person
to person. You know, who has that discipline, that does
this desire, who really wants to become a part of
(07:50):
something and make a difference, kind of like Kevin. You know,
I think not everybody has that. So I think it
really depends and various from person to person as far
as younger people go, you know, so I think it
probably varies.
Speaker 3 (08:12):
I do think that one thing I would add is
I think it is in everybody.
Speaker 5 (08:18):
I think it's how do you pull it out of
or how do they realize?
Speaker 3 (08:22):
I need so many people, you know, from all different ages.
It goes sounds like a great idea, But how would
I do that? Where would I start?
Speaker 4 (08:31):
Yeah, that's that's what I meant by like, does this
person has the discipline? Are they going to get up
and do it? You know, like maybe they have causes
like in their heart, like yes, this is something I
care about, But am I going to go out and
write a book am I going to go out host
an event? What am I going to do? Kind of
(08:52):
like what you said, like, how do I do that?
How do I make that difference? You know? Do I
have the discipline to do that?
Speaker 5 (09:00):
So yeah, and I think the first part is getting
a book, because the book speaks to even if you're
not a business leader, it would show you a pathway
of how you could start. I do believe that everyone
has the potential.
Speaker 3 (09:15):
To be a leader. I think that they need some
mentorship around it. I think they need some guidance.
Speaker 5 (09:23):
I think they need to see it demonstrated. And then
others have it just naturally, you know, in them. And
so what I wanted to touch on with this book
is again not only just large CEOs of companies, but
again just to that entrepreneur and maybe someone picks it
up that thinks they have more foresight into starting a business.
Speaker 3 (09:45):
Because what I work with a lot of groups on
is starting a brand new business.
Speaker 5 (09:50):
I say, lash yourself onto a cause that's important to you,
because that's going to be important later.
Speaker 3 (09:56):
And as you build.
Speaker 5 (09:58):
If it is a children's hospital, if it is the
Red Cross, you know, whatever that looks like to you,
just throwing out some names. You'll want to wind that
into your own mission. People got their own mission statements.
It's just whether they're going to build it into a
larger one.
Speaker 3 (10:16):
And in my book, I even have.
Speaker 5 (10:18):
Some kind of worksheets for people to work through that
process of how would I start or what would that
look like? So I agree with you, Shay, I do understand.
I'm here in a different age bracket to challenge the
youth of You do have it in you. It is there.
(10:38):
You do have the discipline. Discipline is there. It's whether
you decide to open yourself up and run with it,
you know, And what's holding you back? What is specifically
stopping you from just running with it? Is it something
somewhere said a long time ago.
Speaker 3 (10:55):
You got to let that go right.
Speaker 4 (10:58):
So, like, if I'm going to use an exact example,
a lot of people with disabilities and stuff, they have
a tendency to feel alone, Like am I the only
one who feels like this? But if you host an
event where people so like I have epilepsy, it's very controlled.
(11:20):
But people host events the Epilepsy Foundation, they host events
where people get together and they can interact and you know,
speak to each other. So that way, you know, you
could be making like huge differences for people also like
(11:40):
mentally in that aspects too. You know, I think people
can make more of a difference than they think if
they act upon that.
Speaker 5 (11:51):
You know, and you speak exactly to what we're talking about,
because cultivating the community it comes in so many different
ways undirected towards business leadership and how they can bring
their community together to rally around their business and that
will bring revenue growth.
Speaker 3 (12:08):
But this is the win win win because it brings people.
Speaker 5 (12:12):
The whole idea is bring people together, you know, bring
them together.
Speaker 3 (12:16):
Let them know that there are causes that are important.
It could be the cause that they're.
Speaker 5 (12:21):
Actually dealing with, which is when a great points to
you when I engage businesses in this If there is
someone that feels open to sharing what their challenges are,
whatever that looks like physical or mental, I'm like, let's
rally around this person.
Speaker 3 (12:36):
You actually have a team member that's showing you what could.
Speaker 5 (12:40):
Be the thriving opportunity for your business when you're cultivating
your community and so you know, it's it's of course
making them feel a safe space to share.
Speaker 3 (12:51):
That, but it is everything everything.
Speaker 5 (12:55):
Embraces the idea of cultivating your community.
Speaker 2 (12:58):
I love that too, because I I think with that
mindset to Kevin, it's it's I think it's it's it
could be reinvigorating, especially for.
Speaker 1 (13:09):
A business leader.
Speaker 2 (13:10):
Or even a corporate head, to be able to attach
their core primary mission to an over an overlaying global
issue or something that's just close to their heart or
close to their employees' arts, so as to revitalize that
enthusiasm for what they do.
Speaker 1 (13:31):
And then at the same and and so I feel like,
not only is it more.
Speaker 2 (13:36):
Lucrative for a business to do it, I feel that
it's more enjoyable and so like it's kind of like
there's a thing that people say that if you enjoy
what you do, you love what you do, money will come.
And I think that kind of speaks to that philosophy
that if if you're.
Speaker 1 (13:49):
Behind something that's so passionate, it's so beautiful, and.
Speaker 2 (13:52):
You enjoy that process, you are going to find yourself
being extremely successful in it.
Speaker 1 (13:56):
And so I love the fact that your book.
Speaker 2 (13:58):
Explores that concept that and allows business leaders and those
who have that ambition to to to navigate through their
own personal desires and find a mission to attach themselves
to so that they can achieve greater success. I think
it's I think it's a phenomenally brilliant idea. Now, now, Kevin,
(14:21):
I know that your book is going to be available
very soon, but we can now pre order your book
on your website at Kevinmiller dot org.
Speaker 3 (14:29):
Yes, that's correct, Thank you.
Speaker 1 (14:32):
Awesome.
Speaker 2 (14:33):
Is there anything else that you can tell us about
the book that you know that we can maybe look
forward to? Ano thing that you mentioned inside there was
like some just say infographs you mentioned there was like
a chart that people can use to kind of map
out their own success, you know, so we can expect
from the book.
Speaker 5 (14:47):
Yeah, there's kind of a workbook feel to portions of
the chapters, because I wanted to people to feel that
they could actually strategize around this if they wanted to.
I think, as your read through it conceptually, you know it,
I'm hoping, like you said, it invigorates leaders, it builds
team morale, community, rallies.
Speaker 3 (15:10):
Around that business.
Speaker 5 (15:12):
But then we're all taking care of each other, you know,
and so now it's it's full circle, you know. And
so again I had to do a lot of specifics
within the book and some examples of things that I've
done before to try to get the juice is flowing.
Speaker 3 (15:27):
There's some you know, workbook style to it as well, but.
Speaker 5 (15:31):
Yeah, I mean, I think if nothing else, my hope
is that it is just a good read anyway, and
maybe it inspires just the leader to do something on
their own if that's what touches their heart.
Speaker 1 (15:47):
Absolutely phenomenal. That's that's super exciting.
Speaker 3 (15:49):
Kevin.
Speaker 2 (15:50):
Thank you so much for taking the time to share
share with us about the purpose of the book and
and kind of how it's going to benefit us as
business leaders and those who had that aspiration.
Speaker 1 (15:59):
I think it's the be an amazing read.
Speaker 2 (16:01):
Speaking personally as as a professional who who Center is
my own company and my own mission around callses that
I'm very passionate about.
Speaker 1 (16:10):
I actually am looking forward to reading the.
Speaker 2 (16:12):
Book because you know, I can always definitely utilize some
more insight, and especially from someone like you who's been
in the game for so long, You're you're gonna definitely
walk away with with more insight and more wisdom so
as to be more successful. So for those of you
guys out there who are wondering should I should I
pick this up? You definitely should pick this up. That's
a guarantee, Kevin. Kevin definitely knows what he's talking about.
(16:33):
He's so you know, hundreds of businesses, hundreds of business leaders,
either personally or even indirectly through his interviews. And so again, Kevin,
we were so excited to have you on the show today.
Speaker 1 (16:44):
Thank you so much for joining us.
Speaker 3 (16:45):
Oh, thank you. It's always great to spend time with you.
Speaker 2 (16:49):
We let you go, Kevin, is there anything else that
you'd like to share with us? Any any any any
upcoming project? Anythink anything popping off? And twenty twenty five,
I don't.
Speaker 5 (16:57):
Know, gosh, you know, it's always there's always some fun
going on. So to live, you know, I I walk
the walk, you know, much like you do yourself. And
so I just finished which some of you guys know,
Memorial Scare Climb where I raised money for the National
Fallen Firefighters Foundation and the Phoenix Children's Hospital. That I
(17:20):
have a climb to Mount Whitney. So you said, hey,
do you like to hight I'm going to climb Mount
Whitney to raise money for the aacs PA. I believe
it is it's the prevention of cruelty to animals, So that's,
you know, my next and to follow up on that,
all the proceeds of this book actually go to the
(17:41):
children's hospital, so I really wanted to bring it full circle.
Speaker 3 (17:46):
And again, like I say, walk the lock.
Speaker 2 (17:50):
Absolutely, that's thank you for sharing that all the benefits
of this proceeds of Kevin's but vot to the Children's hospital.
Speaker 1 (17:56):
So thank you so much. I'm glad that you mentioned that.
Speaker 2 (17:58):
Because I completely forgot about that, So I genuinely appreciate
you taking the time to mention that. I didn't want
to ask you this question. I know you're doing the
height to Mount Whitney. What date is that again?
Speaker 3 (18:09):
October twenty fourth.
Speaker 2 (18:11):
SOBRA twenty fourth, okay, and you're raising money for the
Animal abuse organization?
Speaker 1 (18:16):
What was it called against?
Speaker 3 (18:18):
Correct? The ASPCA.
Speaker 5 (18:22):
Now the long title, we have to google that one,
but if you keep an eye out on my website
on social media, you know I'll have a little more
dig into that. But they do some amazing work. Now,
the reason why I picked that organization specifically is this
clim actually resonates with an old business partner I had
that suddenly passed away. It was a dear friend I
(18:44):
have a dedication to him in this book because I
always try to dragged in with me on all my
amazing projects, and unfortunately he passed early in life.
Speaker 3 (18:55):
We were going to climb out Whitney.
Speaker 5 (18:57):
Actually we started out to do that to raise money
for charity water several years ago.
Speaker 3 (19:03):
He didn't make it to the top. Felt bad about that,
and I am going.
Speaker 5 (19:07):
To go back up to the top to celebrate him
in an organization that was near and dear to his or.
He had like eight nine dogs always running around his
house that he had gotten from shelters and other places
where he saved them.
Speaker 2 (19:22):
So again, that takes a very special heart and a
very special person. Well, I wish you nothing but success
on that on that height. And what a beautiful, noble
cause to do that with your friend of mine, What
a what a great way to celebrate his life. I
do want to say this though, Kevin, as you go
out there, please don't take too many photos.
Speaker 1 (19:43):
We don't want you fall in to.
Speaker 4 (19:50):
He might actually enjoy the experience, you know, you never know,
he might wake up and be like, that was awesome,
Let's do it again.
Speaker 5 (19:56):
You know, I'm not a big did I want to
just soak it in and be present. There's great beauty
and being present. I do understand appreciating seeing photos later,
but you really live in the present when you're.
Speaker 3 (20:10):
Soaking it up and focusing on it.
Speaker 5 (20:12):
So yes, I won't be taking selfies or too many photos.
Speaker 1 (20:17):
Are they are? We just wait till you get to
the top and then take you know, table.
Speaker 2 (20:21):
You know, maybe a couple, you know, just you know,
it's tumbling down the mountains.
Speaker 1 (20:31):
Like this, guys. I mean it could work.
Speaker 3 (20:34):
Yeah, could work.
Speaker 1 (20:36):
A fact, now that I thought about it.
Speaker 2 (20:37):
You know, you should take pictures and fall and an
interview on CNN and then your story blows up even more.
Speaker 3 (20:43):
Okayeh a basketball and throw it off or something. You know.
I don't have to live it.
Speaker 4 (20:49):
Yeah, you'll You'll be tumbling down like got it, got it,
got it?
Speaker 2 (21:00):
Stick it out of here with dumba goofy Kevin, amazing
having you on the show to say thank you again
so much for joining us today, you guys. For those
guys who want the latest in the Hollywood News Hollywood
mag dot org, make sure that you guys chang out
the latest there. Make sure you also pick up a
copy of Kevin's book. Pre order at Kevinwiller dot org.
For those of you guys who aren't familiar and how
to stow all that, you guys should take a look
(21:21):
at the description and the show where you are. You're watching,
are listening to this, you guys. I'm Joseph Bonnard. Thank
you again for joining us on this amazing writer. Until
next time, take care of each other.
Speaker 3 (21:32):
Thank you, thank you.
All right, you guys, welcome back to the show.
Speaker 2 (00:01):
Now we get into the part of the show that
I always love, and that is sitting down with a
very special guest and digging a little bit more into
their professional journey and how their journey can help us
on our own professional journeys. For that, we'd like to
welcome again CEO, founder of Simplified COO and author, philanthropist
Kevin Willer. Kevin, thank you again for staying this long
(00:24):
in the show and now giving us this exclusive inter
that we appreciate it.
Speaker 3 (00:28):
Oh, Deanner's fine, It's been great.
Speaker 4 (00:30):
Kevin.
Speaker 2 (00:30):
We know that you were recently featured on the cover
of Modern Business magazine giving some insights for business leaders
in regards to how they can grow and scale their business.
But now you have a new book that's just dropped
for pre order on your website Kevin Willer dot or
for those of you guys share wone and where it's at,
and it's called Cultivating Community. It's a business leader's guide
(00:52):
to growth through giving that keyword growth through giving tell
us a little bit about the title of your book
and what we can expect when we pick it up.
Speaker 3 (01:03):
Yeah, Well, so for me, one of the passions you
spoke to is is giving back to others community, you know,
those in need in any way that I can. And
so I wanted to always think.
Speaker 5 (01:16):
About, you know, well, how do we actually you know,
make this happen on a more u higher magnitude level.
Speaker 3 (01:26):
And so I started bringing it into businesses because one
of the things that my clients would ask is.
Speaker 5 (01:33):
What can we do for marketing that we haven't already done,
and that was you know, obviously with that marketing, you're
going to bring in more clientele, customers, whatever they are,
and in that obviously there'll be a revenue increase if
you're doing a good job in your company. So really
it's getting people through the door and into the seats,
(01:56):
whether it's seats at your restaurants, seats that you're metal
or dental office, see that your insurance coming. It doesn't
really matter what it is. It's if they're not in
the business.
Speaker 3 (02:06):
And engaged in meeting shaking hands with you.
Speaker 5 (02:09):
So with that, rolling that into what was important to me,
I'm trying to think outside of the box ideas and
through time this is actually larger companies have done things
on a larger scale like Tom's, you know, like they
dedicate a pair of shoes to children and countries that
(02:30):
don't have shoes.
Speaker 3 (02:30):
For every pair of shoes you buy, that's the reciprocity.
Speaker 5 (02:34):
Obviously, then people want to be a part of something bigger.
What I wanted to do with this book is expand
on the myriad of ideas that I had over time
that were successful to.
Speaker 3 (02:44):
Really bring it to.
Speaker 5 (02:46):
Smaller business leaders, entrepreneurs to get rolling management level you
know that wants to try something different in their division
or their district, or their department, whatever that is.
Speaker 3 (03:00):
Within that, I thought, let's expand on something like.
Speaker 5 (03:03):
That, on how do we give back to get people
engaged in our business?
Speaker 3 (03:08):
And that's kind of the the overall premise to the book.
Speaker 2 (03:12):
I love that, Kevin and I, you know, listening to
you speak, you know, I think we we we see
examples of this, I believe all the time. Just in
I would say, just in our inner circle and even
with our inner circle of networking, we see, we see
we see small examples of that, like when you say, hey,
you know.
Speaker 1 (03:31):
Let me get you a couple coffee. Once you let
me take care of for a couple of.
Speaker 2 (03:33):
Coffee, and you know, we buy somebody a cup of
coffee and then maybe we picked their brain to gain
some insights. But just that even that small act or
gesture of kindness, are even giving, can lead to so
many positive things, even in regards to just networking. So
so just being curtzy, you know, sending somebody a a
thank you card for a thank you so much for
(03:54):
you know, taking that meeting with me, or even on
the interview process, thank you so much for having me
on the interview.
Speaker 1 (04:00):
I really look forward to raving you one day.
Speaker 2 (04:02):
Joining your team, those little acts of giving where you
can see almost an immediate result. So I'm very intrigued
by how a either a small business or even a
corporation can take that same principle apply it to their
business model and achieve even greater success.
Speaker 1 (04:22):
Now, you mentioned something in your book that I thought.
Speaker 2 (04:24):
Was interesting, and I want to I want to pick
your brain on this and and correct me if I'm wrong,
because I maybe having the stats off on this one.
You mentioned that people who practice giving are are four
times more successful in business than others, or something to
that effect.
Speaker 5 (04:39):
What was that again, Yeah, You've nailed it, And what
that is is really that you're creating.
Speaker 3 (04:46):
A culture within and it doesn't really matter if.
Speaker 5 (04:49):
It's your own culture, you're just a one, you know,
one one employee type business entrepreneur.
Speaker 3 (04:55):
But starting that foundation so when.
Speaker 5 (04:58):
You do have the second third where a team member
join you, but it's also shifting that culture or creating
that culture within a business that's already you know, doing
okay or established. I mean I've gone into a lot
of companies with this idea. They actually have done well,
but they've hit like a plateau and they're not really
(05:19):
sure what they could be doing different. And for me,
no matter what we're doing, yes, like you said, you
can have the single acts of kindness that just kind
of cultivates that. But there's also within all businesses there
is the community that surrounds them that needs to understand
that you stand for something more than just what your
(05:42):
product is, what your gift is, what your endeavor is.
Speaker 3 (05:46):
Sure, you know you can be the best at you know,
selling cell phones.
Speaker 5 (05:51):
But they're going to need to know if you're going
to separate yourself, what else do you care about? And
so the way I used to frame it to a
lot of businessess is okay, So there's you know, a
restaurant on every street corner.
Speaker 3 (06:05):
You know there are now, oh my god, a dental
office and every shopping complex.
Speaker 5 (06:10):
It's so, what are you going to do other than
just really offering good service for someone to pass by
three similar.
Speaker 3 (06:19):
Businesses to get to yours?
Speaker 5 (06:21):
And what I found was a dynamic difference was having
a culture of reciprocity where you stood.
Speaker 3 (06:27):
Behind some other cause.
Speaker 5 (06:30):
That cause should be aligned with not only the culture
that you want to develop within your business.
Speaker 3 (06:37):
So I mean, it doesn't have to be you're just
getting to everything.
Speaker 5 (06:40):
You can find a cause that speaks to your culture,
but also your employees, because that's how.
Speaker 3 (06:46):
You get a really nice team.
Speaker 2 (06:47):
The question because but I know for my generation and
maybe and for your generation, Kevin, you know, we're very
big on giving and being a part of something.
Speaker 1 (07:00):
You are at least supporting something with.
Speaker 2 (07:02):
That has a bigger purpose than just just the product.
Speaker 1 (07:07):
For the younger generation, I could speak a little bit towards.
Speaker 2 (07:09):
A younger generation, but Shaye, maybe this is where you
can come in and kind of help us out. For
your generation, Shaye, do you do you feel that younger
consumers are I'm thoroughly concerned about being a part of
companies are at least engaging with products that that do
give back to the community.
Speaker 4 (07:30):
I think it probably varies from person to person, you know. Also,
like I'm twenty seven, so I mean, I don't know,
it really depends. I think it really varies from person
to person. You know, who has that discipline, that does
this desire, who really wants to become a part of
(07:50):
something and make a difference, kind of like Kevin. You know,
I think not everybody has that. So I think it
really depends and various from person to person as far
as younger people go, you know, so I think it
probably varies.
Speaker 3 (08:12):
I do think that one thing I would add is
I think it is in everybody.
Speaker 5 (08:18):
I think it's how do you pull it out of
or how do they realize?
Speaker 3 (08:22):
I need so many people, you know, from all different ages.
It goes sounds like a great idea, But how would
I do that? Where would I start?
Speaker 4 (08:31):
Yeah, that's that's what I meant by like, does this
person has the discipline? Are they going to get up
and do it? You know, like maybe they have causes
like in their heart, like yes, this is something I
care about, But am I going to go out and
write a book am I going to go out host
an event? What am I going to do? Kind of
(08:52):
like what you said, like, how do I do that?
How do I make that difference? You know? Do I
have the discipline to do that?
Speaker 5 (09:00):
So yeah, and I think the first part is getting
a book, because the book speaks to even if you're
not a business leader, it would show you a pathway
of how you could start. I do believe that everyone
has the potential.
Speaker 3 (09:15):
To be a leader. I think that they need some
mentorship around it. I think they need some guidance.
Speaker 5 (09:23):
I think they need to see it demonstrated. And then
others have it just naturally, you know, in them. And
so what I wanted to touch on with this book
is again not only just large CEOs of companies, but
again just to that entrepreneur and maybe someone picks it
up that thinks they have more foresight into starting a business.
Speaker 3 (09:45):
Because what I work with a lot of groups on
is starting a brand new business.
Speaker 5 (09:50):
I say, lash yourself onto a cause that's important to you,
because that's going to be important later.
Speaker 3 (09:56):
And as you build.
Speaker 5 (09:58):
If it is a children's hospital, if it is the
Red Cross, you know, whatever that looks like to you,
just throwing out some names. You'll want to wind that
into your own mission. People got their own mission statements.
It's just whether they're going to build it into a
larger one.
Speaker 3 (10:16):
And in my book, I even have.
Speaker 5 (10:18):
Some kind of worksheets for people to work through that
process of how would I start or what would that
look like? So I agree with you, Shay, I do understand.
I'm here in a different age bracket to challenge the
youth of You do have it in you. It is there.
(10:38):
You do have the discipline. Discipline is there. It's whether
you decide to open yourself up and run with it,
you know, And what's holding you back? What is specifically
stopping you from just running with it? Is it something
somewhere said a long time ago.
Speaker 3 (10:55):
You got to let that go right.
Speaker 4 (10:58):
So, like, if I'm going to use an exact example,
a lot of people with disabilities and stuff, they have
a tendency to feel alone, Like am I the only
one who feels like this? But if you host an
event where people so like I have epilepsy, it's very controlled.
(11:20):
But people host events the Epilepsy Foundation, they host events
where people get together and they can interact and you know,
speak to each other. So that way, you know, you
could be making like huge differences for people also like
(11:40):
mentally in that aspects too. You know, I think people
can make more of a difference than they think if
they act upon that.
Speaker 5 (11:51):
You know, and you speak exactly to what we're talking about,
because cultivating the community it comes in so many different
ways undirected towards business leadership and how they can bring
their community together to rally around their business and that
will bring revenue growth.
Speaker 3 (12:08):
But this is the win win win because it brings people.
Speaker 5 (12:12):
The whole idea is bring people together, you know, bring
them together.
Speaker 3 (12:16):
Let them know that there are causes that are important.
It could be the cause that they're.
Speaker 5 (12:21):
Actually dealing with, which is when a great points to
you when I engage businesses in this If there is
someone that feels open to sharing what their challenges are,
whatever that looks like physical or mental, I'm like, let's
rally around this person.
Speaker 3 (12:36):
You actually have a team member that's showing you what could.
Speaker 5 (12:40):
Be the thriving opportunity for your business when you're cultivating
your community and so you know, it's it's of course
making them feel a safe space to share.
Speaker 3 (12:51):
That, but it is everything everything.
Speaker 5 (12:55):
Embraces the idea of cultivating your community.
Speaker 2 (12:58):
I love that too, because I I think with that
mindset to Kevin, it's it's I think it's it's it
could be reinvigorating, especially for.
Speaker 1 (13:09):
A business leader.
Speaker 2 (13:10):
Or even a corporate head, to be able to attach
their core primary mission to an over an overlaying global
issue or something that's just close to their heart or
close to their employees' arts, so as to revitalize that
enthusiasm for what they do.
Speaker 1 (13:31):
And then at the same and and so I feel like,
not only is it more.
Speaker 2 (13:36):
Lucrative for a business to do it, I feel that
it's more enjoyable and so like it's kind of like
there's a thing that people say that if you enjoy
what you do, you love what you do, money will come.
And I think that kind of speaks to that philosophy
that if if you're.
Speaker 1 (13:49):
Behind something that's so passionate, it's so beautiful, and.
Speaker 2 (13:52):
You enjoy that process, you are going to find yourself
being extremely successful in it.
Speaker 1 (13:56):
And so I love the fact that your book.
Speaker 2 (13:58):
Explores that concept that and allows business leaders and those
who have that ambition to to to navigate through their
own personal desires and find a mission to attach themselves
to so that they can achieve greater success. I think
it's I think it's a phenomenally brilliant idea. Now, now, Kevin,
(14:21):
I know that your book is going to be available
very soon, but we can now pre order your book
on your website at Kevinmiller dot org.
Speaker 3 (14:29):
Yes, that's correct, Thank you.
Speaker 1 (14:32):
Awesome.
Speaker 2 (14:33):
Is there anything else that you can tell us about
the book that you know that we can maybe look
forward to? Ano thing that you mentioned inside there was
like some just say infographs you mentioned there was like
a chart that people can use to kind of map
out their own success, you know, so we can expect
from the book.
Speaker 5 (14:47):
Yeah, there's kind of a workbook feel to portions of
the chapters, because I wanted to people to feel that
they could actually strategize around this if they wanted to.
I think, as your read through it conceptually, you know it,
I'm hoping, like you said, it invigorates leaders, it builds
team morale, community, rallies.
Speaker 3 (15:10):
Around that business.
Speaker 5 (15:12):
But then we're all taking care of each other, you know,
and so now it's it's full circle, you know. And
so again I had to do a lot of specifics
within the book and some examples of things that I've
done before to try to get the juice is flowing.
Speaker 3 (15:27):
There's some you know, workbook style to it as well, but.
Speaker 5 (15:31):
Yeah, I mean, I think if nothing else, my hope
is that it is just a good read anyway, and
maybe it inspires just the leader to do something on
their own if that's what touches their heart.
Speaker 1 (15:47):
Absolutely phenomenal. That's that's super exciting.
Speaker 3 (15:49):
Kevin.
Speaker 2 (15:50):
Thank you so much for taking the time to share
share with us about the purpose of the book and
and kind of how it's going to benefit us as
business leaders and those who had that aspiration.
Speaker 1 (15:59):
I think it's the be an amazing read.
Speaker 2 (16:01):
Speaking personally as as a professional who who Center is
my own company and my own mission around callses that
I'm very passionate about.
Speaker 1 (16:10):
I actually am looking forward to reading the.
Speaker 2 (16:12):
Book because you know, I can always definitely utilize some
more insight, and especially from someone like you who's been
in the game for so long, You're you're gonna definitely
walk away with with more insight and more wisdom so
as to be more successful. So for those of you
guys out there who are wondering should I should I
pick this up? You definitely should pick this up. That's
a guarantee, Kevin. Kevin definitely knows what he's talking about.
(16:33):
He's so you know, hundreds of businesses, hundreds of business leaders,
either personally or even indirectly through his interviews. And so again, Kevin,
we were so excited to have you on the show today.
Speaker 1 (16:44):
Thank you so much for joining us.
Speaker 3 (16:45):
Oh, thank you. It's always great to spend time with you.
Speaker 2 (16:49):
We let you go, Kevin, is there anything else that
you'd like to share with us? Any any any any
upcoming project? Anythink anything popping off? And twenty twenty five,
I don't.
Speaker 5 (16:57):
Know, gosh, you know, it's always there's always some fun
going on. So to live, you know, I I walk
the walk, you know, much like you do yourself. And
so I just finished which some of you guys know,
Memorial Scare Climb where I raised money for the National
Fallen Firefighters Foundation and the Phoenix Children's Hospital. That I
(17:20):
have a climb to Mount Whitney. So you said, hey,
do you like to hight I'm going to climb Mount
Whitney to raise money for the aacs PA. I believe
it is it's the prevention of cruelty to animals, So that's,
you know, my next and to follow up on that,
all the proceeds of this book actually go to the
(17:41):
children's hospital, so I really wanted to bring it full circle.
Speaker 3 (17:46):
And again, like I say, walk the lock.
Speaker 2 (17:50):
Absolutely, that's thank you for sharing that all the benefits
of this proceeds of Kevin's but vot to the Children's hospital.
Speaker 1 (17:56):
So thank you so much. I'm glad that you mentioned that.
Speaker 2 (17:58):
Because I completely forgot about that, So I genuinely appreciate
you taking the time to mention that. I didn't want
to ask you this question. I know you're doing the
height to Mount Whitney. What date is that again?
Speaker 3 (18:09):
October twenty fourth.
Speaker 2 (18:11):
SOBRA twenty fourth, okay, and you're raising money for the
Animal abuse organization?
Speaker 1 (18:16):
What was it called against?
Speaker 3 (18:18):
Correct? The ASPCA.
Speaker 5 (18:22):
Now the long title, we have to google that one,
but if you keep an eye out on my website
on social media, you know I'll have a little more
dig into that. But they do some amazing work. Now,
the reason why I picked that organization specifically is this
clim actually resonates with an old business partner I had
that suddenly passed away. It was a dear friend I
(18:44):
have a dedication to him in this book because I
always try to dragged in with me on all my
amazing projects, and unfortunately he passed early in life.
Speaker 3 (18:55):
We were going to climb out Whitney.
Speaker 5 (18:57):
Actually we started out to do that to raise money
for charity water several years ago.
Speaker 3 (19:03):
He didn't make it to the top. Felt bad about that,
and I am going.
Speaker 5 (19:07):
To go back up to the top to celebrate him
in an organization that was near and dear to his or.
He had like eight nine dogs always running around his
house that he had gotten from shelters and other places
where he saved them.
Speaker 2 (19:22):
So again, that takes a very special heart and a
very special person. Well, I wish you nothing but success
on that on that height. And what a beautiful, noble
cause to do that with your friend of mine, What
a what a great way to celebrate his life. I
do want to say this though, Kevin, as you go
out there, please don't take too many photos.
Speaker 1 (19:43):
We don't want you fall in to.
Speaker 4 (19:50):
He might actually enjoy the experience, you know, you never know,
he might wake up and be like, that was awesome,
Let's do it again.
Speaker 5 (19:56):
You know, I'm not a big did I want to
just soak it in and be present. There's great beauty
and being present. I do understand appreciating seeing photos later,
but you really live in the present when you're.
Speaker 3 (20:10):
Soaking it up and focusing on it.
Speaker 5 (20:12):
So yes, I won't be taking selfies or too many photos.
Speaker 1 (20:17):
Are they are? We just wait till you get to
the top and then take you know, table.
Speaker 2 (20:21):
You know, maybe a couple, you know, just you know,
it's tumbling down the mountains.
Speaker 1 (20:31):
Like this, guys. I mean it could work.
Speaker 3 (20:34):
Yeah, could work.
Speaker 1 (20:36):
A fact, now that I thought about it.
Speaker 2 (20:37):
You know, you should take pictures and fall and an
interview on CNN and then your story blows up even more.
Speaker 3 (20:43):
Okayeh a basketball and throw it off or something. You know.
I don't have to live it.
Speaker 4 (20:49):
Yeah, you'll You'll be tumbling down like got it, got it,
got it?
Speaker 2 (21:00):
Stick it out of here with dumba goofy Kevin, amazing
having you on the show to say thank you again
so much for joining us today, you guys. For those
guys who want the latest in the Hollywood News Hollywood
mag dot org, make sure that you guys chang out
the latest there. Make sure you also pick up a
copy of Kevin's book. Pre order at Kevinwiller dot org.
For those of you guys who aren't familiar and how
to stow all that, you guys should take a look
(21:21):
at the description and the show where you are. You're watching,
are listening to this, you guys. I'm Joseph Bonnard. Thank
you again for joining us on this amazing writer. Until
next time, take care of each other.
Speaker 3 (21:32):
Thank you, thank you.
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