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February 13, 2025 32 mins

David speaks with entrepreneur and writer Jonathan Goodman. Jon built the ​Personal Trainer Development Center​ ($35M+ rev), hosts the ​Obvious Choice podcast​, and is the author of several books, including ​Viralnomics​, and his latest book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way.

They talked about:

💡 Standing out in a crowded industry

🔄 Developing leapfrog skills

⏳ Playing the long game in business and life

🎯 The power of focus and prioritisation

👨‍👩‍👦 How family amplifies success

💪 Building freedom through constraints


📜 Full transcript:

theknowledge.io/jonathangoodman-2/


📹 Watch on Youtube:

https://youtu.be/JL-ag5IcOOU


🗣 Mentioned in the show:

The Obvious Choice (Book) | https://amzn.to/3X3eQsT

Seneca | https://en.wikipedia.org/wiki/Seneca_the_Younger

Ergodicity (Concept) | https://theknowledge.io/lucadellanna/

Luca Dellanna | https://twitter.com/@DellAnnaLuca

Parkinson's Law | https://en.wikipedia.org/wiki/Parkinson's_law

ChatGPT | https://openai.com/chatgpt

Perplexity AI | https://www.perplexity.ai/

First Principles Thinking | https://fs.blog/first-principles/

Elon Musk | https://en.wikipedia.org/wiki/Elon_Musk


👤 Connect with Jonathan:

Instagram: https://www.instagram.com/itscoachgoodman/?hl=en

Website: The PTDC | https://www.theptdc.com/

Weekly Newsletter: 5 Reps on Friday | https://www.theptdc.com/newsletter-subscribe

Latest Book: The Obvious Choice | https://amzn.to/42eJ7IG


👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

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The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

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