141: How understanding humans gives you the edge over AI in marketing (ft. Neville Medhora)

David speaks with Neville Medhora, an expert copywriter, best-selling author of "This book will teach you how to write better", and founder of Copywriting Course and SwipeFile.com.

Copywriting has evolved dramatically since its beginnings, and in this episode, Neville and David explore this transformation. Neville breaks down the AIDA formula - a 4-step approach that can instantly improve your writing. We discuss how to set meaningful goals and where to focus your time and energy. With AI rapidly changing the landscape, we examine its impact on copywriting careers. Finally, we debate whether David Ogilvy's classic advice still applies in 2025 or if it's time for new thinking. This conversation offers practical insights for anyone looking to sharpen their copywriting skills in today's changing environment.

They talked about:

📝 How copywriting has changed over time

🎯 How to set goals and decide what to focus on

👀 Whether David Ogilvy's copywriting lessons are still useful in 2025 (spoiler: they are!)

🧠 The AIDA formula: a 4-step approach to better your copywriting right away

🤖 The impact of AI on copywriting jobs

📜 Full transcript:

https://theknowledge.io/nevillemedhora-2

📹 Watch on Youtube:

https://youtu.be/hbaYSuIo9LA

🗣 Mentioned in the show:

Nathan Barry | https://nathanbarry.com/

Sam Parr https://x.com/thesamparr

Noah Kagan https://noahkagan.com/

Casey Neistat https://en.wikipedia.org/wiki/Casey_Neistat

Mark Andreessen https://theknowledge.io/issue64/

Elon Musk https://theknowledge.io/elons-law-beating-hofstadters-law-with-ridiculous-deadlines/

David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)

Shaquille O'Neal https://en.wikipedia.org/wiki/Shaquille_O'Neal

AppSumo https://appsumo.com/

The Hustle https://thehustle.co/

WeWork https://www.wework.com/

Google https://google.com/

Yahoo https://yahoo.com/

ChatGPT chat.com

Facebook facebook.com

Amazon AWS https://aws.amazon.com/

Apple https://www.apple.com/

Tesla https://www.tesla.com/

Bitcoin https://theknowledge.io/what-is-cryptocurrency/

Reddit https://www.reddit.com/

WordPress https://wordpress.com/

CopywritingCourse.com

SwipeFile.com

Nevblog.com

Twitter https://x.com/

Spotify https://ads.spotify.com/

Zoom https://www.zoom.com/

Pinterest https://au.pinterest.com/

AIDA Formula https://copywritingcourse.com/blogs/42-aida-formula/

Boron Letters https://www.thegaryhalbertletter.com/Boron/BoronLetterCh1.htm

👤 Connect with Neville:

Twitter / X: https://x.com/nevmed

Marketing SwipeFile: SwipeFile.com

Course