Healthcare Transformation with Daphne Metland: Harnessing Behaviour Change Communication

Join me, Lilach Bullock, as I delve into a thought-provoking conversation with Daphne Metland, a pioneer in behaviour change communication and founder of the award-winning agency Thrive.

In this episode, we explore the transformative power of targeted communication, the intersection of technology and health education, and the profound global impact of Daphne's work.

From successfully reducing HIV transmission among infants in South Africa to a unique child development program in India, Metland shares stories that showcase the potential of well-orchestrated, purpose-driven content. Discover how her agency, despite the challenges of the digital age and a global pandemic, continues to foster innovation and adaptability in its mission to effect significant changes in health behaviours.

We also delve into the business side of running a successful agency. Metland candidly discusses the nuances of maintaining work-life balance as a working mother and provides valuable insights into building a passionate, high-performing team.

Finally, Metland shares her vision for the future of her agency, where artificial intelligence and machine learning play a more prominent role, further enhancing their ability to deliver personalised, impactful messages. However, she emphasizes that technology does not replace human judgment, intuition, and creativity, which remain integral to the creation of resonating narratives.

Whether you're interested in health communication, fascinated by the potential of AI in content creation, or eager to hear about real-world impacts of innovative strategies, this conversation has plenty to offer. Tune in and be inspired by Daphne Metland's passion, resilience, and unwavering dedication to her mission.