Award-winning best-selling author & founder of Same Page Publishing Aurora Winter talks about her latest release “Turn Words Into Wealth” reveals the seven blueprints to build your business and the exact system used by today's most successful thought leaders to transform their expertise into seven-figure income streams and it's a proven blueprint backed by real results from entrepreneurs who've generated millions using these strategies! Aurora is also a sought-after speaker/expert, media coach, ghostwriter and successful serial entrepreneur who left her career as a TV executive decades ago to become a full-time author, trainer and entrepreneur, and the founder of Same Page Publishing specializing in publishing award-winning books focusing on fiction & non-fiction titles making our world better by shining a light on topics that matter the most! Check out the amazing Aurora Winter and her latest release on many major platforms and www.aurorawinter.com , www.samepagepublishing.com and www.turnwordsintowealth.com today! #podmatch #aurorawinter #awardwinning #bestsellingauthor #turnwordsintowealth #samepagepublishing #founder #tvproducer #tvexecutive #serialentrepreneur #author #mediacoach #traniner #fiction #nonfiction #spreaker #iheartradio #spotify #applemusic #youtube #anchorfm #bitchute #rumble #mikewagner #themikewagnershow #mikewagneraurorawinter #themikewagnershowaurorawinter
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-mike-wagner-show--3140147/support.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-mike-wagner-show--3140147/support.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey everybody, this is Eric Diamond and you're listening to
The Mike Wagner Show.
Speaker 2 (00:04):
The Mike Wagner Show is powered by Sonic Weeb Studios.
Speaker 3 (00:07):
Hi.
Speaker 4 (00:08):
This is Memos are also known as Mia No Time
for Love.
Speaker 3 (00:11):
Check out my latest book, Lifting, available on Amazon.
Speaker 5 (00:14):
The Mike Wagner Show also brought to by The Sweet
So Much by Serena Wagner, Available on Amazon, highlighted up Bogo, David.
Speaker 6 (00:24):
It's now time for The Mike Wagner Show. Powered by
Sonic Web Studios. Visit online at Sonicquebstudios dot com for
all your needs. The Mike Wagner Show can be heard
on Spreaker, Spotify, iHeartRadio, YouTube, iTunes, Anchor, FM Radio Public,
and The Mike Wagner Show dot Com. Mike brings you
great guests and interesting people from all across the globe.
(00:44):
So sit back, relax, and enjoy another great episode of
The Mike Wagner Show.
Speaker 5 (00:56):
Everybody's Mike from The Mike Wagner Show powered by Sondweb
Studios officsional sponsor to Mike Wagner Show Internation. Worrying Out
There Me and Wilson's The Missing Available on Amazon and
paperback and ebook coming to missing to by Me and
Moulsons The Double, The Spence Double, The Fun. Be sure
to check it out on Amazon and brought to buy
The Sweet Sommis by Serena Wagner based on a Life
of King Dave, including thirty Squiz of Pains and Kid
(01:17):
David Salms. Sweet Sammis by Serena Wagner. Make sure you
check it out Amazon dot com keywords Sweet SMIs, Serena
Wagner and The Sensea Swaying Eric Diamond with All of
Me featuring new music Eric Diamond, I've Got I've Got
a New Woman a Mare ericdimmusic dot com.
Speaker 4 (01:32):
Make sure you check it out. Today we're here with.
Speaker 5 (01:34):
The Triferic Lay, who is an award winning best selling author,
founder of Saint Page Publishing, Song for the Speaker, and
expert TV producer and also a media coach, ghostwriter and
successful serial entrepreneur. And she left the career as a
TV executive director of decades ago become a full time author,
trainer and entrepreneur. She's got a new book out revealing
(01:55):
the seven Blueprints the building your business using the book.
Speaker 4 (01:57):
We'll talk more about that.
Speaker 5 (01:59):
Also a company that specialized in publishing award winning books
folks and fiction non fiction with making the world a
better place. We'll find out more about that Live Places
and Gentlemen, plus dus and beautiful Downtown Los Angeles. Amazing
Ward winning best selling author of the book Turned Words
into Wealth by Same Page Publishing, the multi talented Aurora
(02:20):
winner Aurora Martin.
Speaker 4 (02:21):
Good afternoon, Good evening, Thanks for joining us today.
Speaker 7 (02:23):
Great to be on the show with you.
Speaker 3 (02:25):
Mike and I look forward to helping the listeners turn
their words into wealth.
Speaker 5 (02:29):
You got that right, and make a check ching as
well too, So make sure the Dallas and common sense
come out of their pockets too. So get that that
people buy. So your War winning best selling author, founder
of Saint Paige Publishing. You're a sought after speaker and
expert TV producer, media coach and ghostwrier.
Speaker 4 (02:47):
Successful serio entrepreneur.
Speaker 5 (02:49):
You left the career as a TV executive decades ago
to become a full time author trainer at Entrepreneur. Your
book reveals the seven blueprints to build your business using
your book and also so your company specialized in publishing
war winning books books in fiction non fiction, which basically
makes the world a shining light and topics that matter.
(03:09):
But the one book that matter is Turning Words into Wealth.
Before getting out, rar tell us how I first got started.
Speaker 3 (03:15):
All right, So turn Words into Wealth that's the book
that we're talking about. I've written ten books, not counting
the ones I've helped publish for others, and inside it's
got blueprints for turning your business branded book into multiple
streams of income and impact. And why I wrote Turn
Words into Wealth is I'm a coach, I'm a trainer,
and it just was making me so sad to see
(03:38):
people put so much effort into their book and then
put drops the ball at the finish line. So I
wanted people to know that there are things that bestselling
authors do that anyone can do. And one of the
things that best selling authors and successful entrepreneurs do is
they have a plan to monetize their book, and you
(04:01):
need to make that plan somewhat transparent in your book,
whether it's fiction or nonfiction, and let people know how
else you can be of service. So I've discovered that
I don't need to withhold any information from my books.
I can give, give, give, give, give, give, give, not
withholding anything but a certain number of people will want more.
(04:25):
But unless you tell people in your book, hey, I'm
available as a speaker, I host workshops, I'm available as
a consultant, I'm a ghostwriter, or I'm a publisher, or
I'm a podcaster.
Speaker 7 (04:37):
As you are, Mike.
Speaker 3 (04:38):
Unless you let people know what you're up to, the
book will be a nice experience, but that'll be the
end of your relationship. You want your book to be
an appetizer and the beginning of your relationship with your reader.
Speaker 5 (04:53):
Hmmm, that is really interesting when you talk about the appetizer,
you're making me hungry? Are Ray Aurora so? And the
best way to get that hunger going? But also this
came to my Well, is that one exact, precise moment
that simply influenced you into doing a rest of your career?
Speaker 3 (05:10):
Well, you know, there have been so many moments. I've
had a very blessed life. I've always loved writing since
I was nine years old when I read The Lion,
the Witch and the Wardrobe by Sera.
Speaker 5 (05:20):
My favorite CS Lewis. I read that in school. That
is amazing book, love it.
Speaker 3 (05:25):
I know when I read that book at age nine,
I decided I was going to be a writer.
Speaker 7 (05:29):
Because I realized writers are like wizards.
Speaker 3 (05:32):
We can, you know, just with words on a page,
we can transport somebody to another place in time, even
a place that doesn't exist. And I've actually written a
young adult fantasy series called Magic Mystery and the Multiverse.
Speaker 5 (05:44):
Oh wow, shouldn't get that out part. Let's hear more
about the book. This is interesting.
Speaker 3 (05:48):
Yeah, so Magic Mystery and the Multiverse really is my
homage to C. S. Lewis and The Lion, the Witch
and the Wardrobe. People can actually get the ebook for
free right now on Amazon, Magic Mystery and the Multiverse.
It's the first book in a trilogy. The second book
is out. It also won an award, and the third
book was coming soon. I was just editing it today.
(06:10):
It's it's finished. I'm just polishing it, so it'll be
out probably by the time this podcast comes out or
soon thereafter. So I think I write a range of books,
from nonfiction to self help to fantasy, and I think
they all matter.
Speaker 7 (06:25):
And here's something I want to hear your thoughts on me.
Speaker 3 (06:29):
I think that.
Speaker 7 (06:30):
Fantasy really matters because.
Speaker 3 (06:33):
If we can well my thought anyway, with my young
adult fantasy Magic Mister and Multiverse is if I can
inspire another young reader, like nine year old Aurora to
have a love of reading that is so valuable. Will
kind of don't understand how valuable it is to love reading.
If you love reading, you'll soon get better and better
(06:55):
at reading, and as you get older and older, you
will start to go, well, I've got this problem, and
then you'll reach out for a non fiction book to
help you through it. And you can be mentored by
the best mind throughout history, from Marcus Aurelius to Room
Me to C. S.
Speaker 7 (07:10):
Lewis.
Speaker 3 (07:11):
If you love reading, So one of the things I
love to do is encourage young readers. And one of
the ways to do that is to, hey, write a fun, adventurous,
entertaining book. So that's what Magic Mystery in the Multiverse
is all about. And actually it leads me to one
of the points in the Turn Birds into Wealth book,
which is how do you monetize your book? One of
(07:33):
the ways of monetizing a book is to turn it
into a TV series or feature film or movie. I
have a background of film and television, so each year
I take my client to a media festival. We're going
next month and BBC has expressed interest in turning Magic
myster the Multiverse into a TV series.
Speaker 5 (07:54):
Nice, very nice look give Doctor Who are run for
the money.
Speaker 3 (07:58):
I love Doctor Who exactly right, exactly right. We were
on the same page there. But it's just one of
the ways to monetize your book. And then the book
turn reads into wealth, which people can actually get for
free if they'd like as a gift from me. They
can go to turn words into wealth dot com, turn
words into wealth dot com and if the gift ebook
(08:21):
from me absolutely for free. At the more people who
love reading, the more people who are making a difference,
the better.
Speaker 5 (08:29):
And I think that's a great point as well too.
And besides some of the writers you mentioned, we're some
other favorite writers and authors growing up, especially other favorite
books growing up.
Speaker 3 (08:37):
Oh, so many books, so hard to choose. I really
love Terry Pratchett. Do you have you read any of his?
I like that sort of British Sackhire.
Speaker 5 (08:50):
I'm ready to go, I'm always ready, so go ahead,
far away.
Speaker 3 (08:53):
Terry Pratchett would be highly recommended. I like fantasy, so
I also like Sarah J. Mass She's got the series
The Court of Horne's and Roses. That's a really great series,
just so many books to choose from. I actually in
the nonfiction realm. I just finished reading Mel Robbin's book
(09:14):
The Let Then Theory, which I almost didn't read. I
almost didn't read it exaucept I thought I got it
already from the title Stoic Philosophy. But it was such
a good book, and that makes me very excited. I
have a new YouTube channel which you might lend a
check out. It's called Strategic Basics, and on the YouTube
channel Strategic Basic it's free. Obviously, I just give people
(09:39):
breaking news. We turned breaking news stories into business breakthroughs
and be publishing. Often they relate to publishing or books.
So one of the breakthrough messages from Mel Robin's book
is she turned a forty five second video. She posts
lots of stuff on social media, but one forty five
second video. It wasn't part of a campaign. It was
(10:01):
just like a quick video she shot about let Them.
Speaker 7 (10:05):
It blew up. She got millions of people.
Speaker 4 (10:08):
Responding, oh my gosh.
Speaker 3 (10:09):
So the business takeaway is when you do a podcast
or a little clip on social media and people start reacting,
lean into that. So she leaned into that that she
did a podcast about the let them theory. People love that,
and then eventually she wrote the book the let Them Theory.
So your book may come at the end of the process,
but the takeaway is for all of us pay attention
(10:32):
to when people react. Mel Robbins turned a reaction on
a forty five second video into I think she sold
at least three million books and you know Blockbuster bestseller.
Speaker 4 (10:46):
Off that video or off that channel.
Speaker 3 (10:51):
Indirectly from the video. It wasn't from the videos selling
the book because the video was two years before the book,
but because she noticed that people resonate with the idea
let them, then she's like, oh, hush, maybe I should
give them more of that. And there was another example.
I don't know, have you read any of Jordan Peterson's books,
like Twelve Rules for.
Speaker 5 (11:12):
Life or Jordan Peterson. I think that name rings a bell.
I do believe ahead him on my show and I
got to read a little bit of the book Jordan Peterson,
I think does ring a bell.
Speaker 4 (11:24):
He is amazing.
Speaker 3 (11:25):
He is absolutely amazing. But there was a similar story
with him.
Speaker 7 (11:29):
So before he.
Speaker 3 (11:30):
Wrote the book Twelve Rules for Life, he posted on Quora.
I think there were forty He was answering a question.
Somebody else had posted what are the things everybody should know?
And he posted forty quick things that people should know? Well,
I think he maybe spent three hours writing it something
like that, put a little effort into it, and it
got an outsized response. It was in the top ninety
(11:54):
nine percent of responses. So he's like, WHOA, that's a
lot of response. He had posted other things on and
they were like, you know, whatever, crickets, but this one
got ninety nine percentile response. So then he's like, Wow,
people really like this. And so then he eventually expanded
it into the book Twelve Rules for Life and the
(12:15):
rest is history.
Speaker 5 (12:16):
And do you think the keywords will also play part
of as well too?
Speaker 3 (12:21):
In those two cases, I don't think it was about keywords.
I think if you you know you double or ten x,
that it might be about keywords. But in this case,
with both mel Robbins and Jordan Peterson, the response was
like a thousand times more than normal. So that's not
just keywords. They each of them hit a chord that
(12:42):
resonated with people. And so that's one thing I love
to help people do as they're turning their words into wealth.
Like I work with my clients one on one, I
interview them and sort of podcast like episodes to discover
what is it they really want to say? And I
can feel it in my body when say something amazing,
I'm like, wow, that.
Speaker 7 (13:01):
Was great, tell me more about that thing.
Speaker 3 (13:05):
So yeah, pay attention to when people lean in, even
if you're just chatting with somebody over lunch or at
the grocery store in the lineup, pay attention to when
people go what, tell me more now.
Speaker 4 (13:21):
I think we didn't do that more often as well too.
Speaker 5 (13:24):
And we'll see another amazing tips from Roal winner from
Turner Words into Wealth. We'll find out in one minute,
But first listen to the Mike Wider's show at the
Mike widershow dot com. Powered by sound quab s cdios.
Visit online at soundqub studios dot com. Fully needs looking
at a professional website without breaking and budget, sound quab
Studios is the answer. Sonicquab stdios offers fast, affordable, customer
web designs that blow the competition away. Called today one
(13:46):
eight hundred three oh three three nine six zero is
one eight hundred three all three three nine six zero.
Email to support at soundqueb studios dot com. Mention to
Mike Widner's show get twenty percent off your first project
Sonicquab Studios Take your imageon next level. Also time to
give a official shout out to official sponsor to Mike
Wagger's shop intern Actually worrying out there, mea Mulsonsia. If
you love fast based mysteries, you love Missing by Me
(14:07):
and melton Zia available on Amazon and paper back. In
the book Missing is past based and intrigue with an
unfigurable twist. It takes place in four countries, two strangers,
one target, where truth is illusion and those are liberated.
Speaker 4 (14:17):
First Come Miss. It's available on Amazon and paper back.
Speaker 5 (14:20):
In e book Missing by Me and mulson z has
got great views and evil of It Endeorges by Howard's
The Loveries including Johanna, Cassie Forest Rally and many of them.
So grab your copy today for it goes Missing by
Me and molson the Available on Amazon. Coming Tough, Missing
Too by Me and Maulsonza, Double the Spence, double the Fun.
Speaker 4 (14:36):
Check it out on Amazon.
Speaker 5 (14:38):
Also brought to by The Sweet Salmist by Serena Wagner,
based on the life of David, including thirty squizz of
Pains and King David Psalms and Sweet Salms gives a
new perspective David with the psalms he wrote and as
the time of the Shepherd where it started and complicate
yet terror Rusship of King Saul's still have Love Betrayed
where pentons Hope and more. Check out the Sweet Solmis
by Serena or Amazon keywords sweet Somist Serena Wagner again
(15:00):
reads Amis by Serena Wagner keywords sweet Sommist Serena Wagon
also barked by Sense Swaying. Eric Diverards released a lease
All of Me featuring the talents track I've Gotten a Hearch,
Bring Me, Sunshine, Strika Match and more. Eric's multi war
winning ours and Doctor and numerous Hall of Fames album
Entertainer of the Year and release a new CD soom
checked the Amazing. Check out the Amazing Eric Diamond Ericdimies
(15:20):
dot com, follow on Facebook, YouTube, Spotify, and more. Also
check out the Mike Winners Show at the Mike Winnershow
dot com, forty podcast platforms, Herdal Hunt Countries tickets with
you on any mobile device and follow us on Facebook, Instagram, LinkedIn, Twitter, TikTok, speakers, Spotify,
iHeart Apple Music and more and for t shirts, Popsuck, Kids,
Throw Pillows, Tope bags, das and more, Amazon dot Com
(15:41):
and keywords to Mike Widner Show. Check out your favorite
merchandise and for war creekf ideas Amazon dot com, slash
Me and Moltson's The Great Books merchandise and more and
sports Mike Winner Shaw and anchor FM, PayPal.
Speaker 4 (15:52):
And The Mike Winners Show dot Com.
Speaker 5 (15:54):
Here's amazing award winning best selling author, founder of Saint
Page Publishing, a role winner here on The Mike Wenners Show.
Before we get back to turning words into wealth. Your
company specialized in publishing a war winning books folks in
fiction and non fiction, making the world a better place
by shining light on a number of topics. Tell us
more about the same page and what what guy inspired
(16:14):
to write.
Speaker 4 (16:15):
Or inspired to start the company. I'm sorry, I think
you like.
Speaker 3 (16:20):
Saying grab missing before it goes missing. That was kind
of fun and it's interesting to see reading your your
sponsors and giving them plug live during the show.
Speaker 5 (16:30):
Right and also check out the swag too. We want
airbody to do that. So if you know about you.
Speaker 3 (16:34):
Got the pillows, you got, the T shirts, you got
the sweatshirts, the Mike Wagner Show.
Speaker 1 (16:39):
You got it.
Speaker 5 (16:40):
Yeah, and the course I got, you know, I got,
I got Yetti's coming up pop sockets, and I think
I got baseball caps, and I guess I can't think
of anything else. I'm sure something will pop up. I'm
sure we want airway, especially by it for the summer.
Tank tops are also the hot item.
Speaker 7 (16:57):
Too, very entrepreneurial in you.
Speaker 5 (17:00):
So there you go, thank you. I mean you got
to do something. It's like if my dog can't sleep
on it, anybody can sleep on it.
Speaker 7 (17:07):
Well.
Speaker 3 (17:07):
Merchandising is another thing for people to consider, like billions
of dollars been made merchandising.
Speaker 7 (17:13):
Look at JK.
Speaker 3 (17:14):
Rowling, You know, the Harry Potter author, a couple of people.
Speaker 7 (17:18):
People don't usually know that.
Speaker 3 (17:20):
One of the reasons that she's a billionaire is she
actually retained the digital rights to Harry Potter. So she
kept the ebook and the audiobook rights and the rest
was history. So the takeaway message for this for the creators,
whether they're authors or singers or podcast hosts, is keep
(17:41):
control of your intellectual property or your IP maintain your
copyright because if you're onto something, you never know how
far you can go with that, as witnessed by the
pillows and other kind of merch.
Speaker 7 (17:53):
But certainly look.
Speaker 3 (17:55):
At Harry Potter, the rides in Universal I don't know
the wands, the costs. So many things can can evolve
from a book or intellectual property, whether it's turning into
a movie or TV show and other things. So honor
your creativity by recognizing that it is an asset. And
in order to assert ownership you need it to be
(18:19):
in a fixed form. So just an idea that you
have rumbling around in your head, you don't own that
or not. You don't have a copyright on it anyway.
But if it's recorded, for example, this interview being recorded,
that's a fixed form.
Speaker 7 (18:34):
It's an audio form.
Speaker 3 (18:35):
Now it's easier to assert copyright if you file the copyright,
as I always recommend people do with the book, file
the copyright, and then you can assert the day that
you came up with that particular idea. So that's another
thing I really love to recommend is that people honor
that their ideas and their books or stories or articles
(18:57):
or blogs are intellectual property. To honor that and copyright
them as appropriate. The other thing I think that would
be really fun for us to chat about is the
difference between the message that is sent and the message
that is received.
Speaker 4 (19:14):
Correct.
Speaker 5 (19:14):
Yeah, communication one oh one. That was the first thing
we all learned, you know, introduction and mass communication sender receiver.
Speaker 4 (19:23):
That is the most important.
Speaker 3 (19:25):
Tell me what you learned about that, Mike and your
long background and broadcasting.
Speaker 5 (19:29):
Well, well, I remember being a sports writer back in
high school where it's just like, you know, you're supposed to,
you know, write a message, whatever it was, You're supposed
to write it in a proper form, express on a
proper form, and make sure it gets out the receiver.
If there's like no obstructions or anything like that, the
message will be clear. But then if you have these
obstructions like this, obstructions like this, or like say something
(19:51):
is blocking, or you have like a person that's not
receptive you know this, this, this or whatever, or it
gets choked, then the message doesn't get out there. Or
like say there's no paper, there's no radio, no TV,
or you have like electoral interference, acts of God everything else,
then that message gets blocked or somebody's having a bad
(20:12):
day with their ear drums, or they maybe had too
much to drink last night, and the message will get distorted.
Speaker 4 (20:18):
You may not understand the message.
Speaker 5 (20:19):
So that's why it's important to have a clear path
from sender to receiver. And that's the one thing I know.
If you have like too many barriers, then the message
does not get out there. But if you break down
the barriers, then the message will be clear. That's the
one thing I.
Speaker 7 (20:31):
Remember, absolutely right, absolutely right.
Speaker 3 (20:33):
So I love to teach people the neuroscience of communication.
So even well educated people, or I would say especially
well educated people, tend to do this wrong. The more
education they have, the worse they get at communicating.
Speaker 5 (20:48):
Oh it isn't that the truth? They think they're better.
Why do you call them eggheads? You think, why is that?
Speaker 3 (20:55):
Well, in the university, you are sort of taught to
believe that if you deliver or the verbal equivalent of
an Excel spreadsheet, the other person will open the spreadsheet
and understand it and follow it and all will be good.
But that's exactly the wrong thing to do. So, just
as if you were emailing a stranger an Excel, an
actual Excel spreadsheet, or any kind of attachment. How would
(21:17):
you do it? And those are the three steps we
need to have in the communication. So first off, you
need to have the verbal equivalent of a subject line.
Like when you introduced me, I said I was looking
forward to helping your audience turn their words into wealth.
So that's a little tiny tidbit saying, oh, this is
what she's going to talk about, this is what is about.
(21:37):
I'm not interested in that, going to something else, or
oh I am interested in that, I'm going to hang
around for a little bit more. That is communicating to
the croc brain, which you do in a subject line
and an email or the headline and an advertisement or
whatever you're going to name the podcast or the title
of your book, So the title of this book turn
words into wealth. That is communicating to the croc brain
(22:00):
what category we are in. So what is very interesting
is most people know that about emails, but they forget
to do that in communication. So every block of meaningful
communication should actually be broken into these three steps with
the sort of the headline or the subject line, what
category are we in? And that relates to the ancient
(22:23):
or chilian brain, the crop brain, which is filtering thousands
of messages from which ones am I going to pay
attention to? There's so much information, especially nowadays with social media,
but even before that, there's too much information to pay
attention to it all. So you have to pass the
first filter, like this is interesting enough for me to
pay this is novel, this is new, or this is sexy,
(22:45):
or this is something I can eat, or this is
a little bit dangerous. I need to pay attention, not
too dangerous, so you trigger freeze but.
Speaker 5 (22:53):
Ride yeah, or called nine to one one or report
authorities and all that, or you don't want to do
anything stream like that.
Speaker 3 (22:59):
You're right, So that's the first step. You need to
talk to the crock brain and get its attention. And
then the second step, which most people don't understand, is
that we survived as human beings for millennia because not
because we're the fastest, not because we've got sharp teeth,
not because we've got great hearing or even great eyesight,
but because of each other. We survived in a tribe,
(23:22):
we survived in community. So human beings are hardwired to go, well,
who else is around here? Who else thinks this is
a good idea? Who else has endorsed this? Or who
else is doing this, or who else is using We'll
look around, we kind of do like a check and
if nobody else is there, like we're not interested. So
(23:44):
quick example, turnwords into wealth. It's got a couple of awards.
There you go awards. So that is midbrain. It's saying
who's involved. Either the messenger has to come from somebody
you know, or the message needs to be a proved
by somebody that you know. Even the fact that I'm
on your podcast it is a social cue. You think
(24:06):
I'm worth talking to, I think you're worth talking to.
So that meets the social midbrain.
Speaker 7 (24:12):
Very important. Second step takes longer to explain it than
to actually do it.
Speaker 3 (24:16):
So for example, Magic Mystery and the Multiverse it one
Reader's Choice Award best Book for Teens.
Speaker 7 (24:23):
That's all.
Speaker 3 (24:23):
That's not even like that's just one short sentence. That's
mid brain check. Okay, then you can talk to the neocortex. Now,
the neocortex, or the big part of our brain, that
is the part that does decide. But here's something else
most people don't know, the especially that more educating. The
(24:43):
neocortex is very expensive for us to listen, and people
can only really listen fully, deeply listen for about twenty minutes.
That's why TED talks are twenty minutes or less. But
the neocortex or the brain loves stories and kind of
hates data.
Speaker 5 (25:03):
Right, Yeah, it's like you know, I have all his
data and numbers, and then next thing, note you forget
about you know, what did one hundred and twenty thousand
mean to nine or sixty?
Speaker 4 (25:14):
And all that stuff.
Speaker 3 (25:15):
Exactly, So as best you can couch the most important
facts that you'd like to share or be memorable in
a story, so you make meaning because numbers, by themselves
can quickly become meaningless. But human beings are meaning seeking machines.
So add stories, emphasize them meaning of what you're sharing,
(25:40):
and people will remember it and maybe even repeat it,
and then you can go viral like Mel Robbins and
Jordan Peterson.
Speaker 5 (25:48):
Yeah, definitely indeed too. And of course, you know the
free speech that is the most important thing espressally freely.
I think that easy best that is the most critical
of all away from sender to receiver is free speech.
Speaker 3 (26:03):
Absolutely, we couldn't agree more. Did you hear about the
Ryan Holiday? The author of the obstacle is the Way
and many other stoic messages. He's a great New York
Times bestselling author and he talks about wisdom. But recently
he went to the Naval Academy I think was last month,
and of course he had to give him the slides
(26:25):
for his talk, and less than an hour before his talk.
He'd spoken at the Naval Academy three years running, so
it wasn't a new relationship. But they canceled his talk
an hour before he was to go on stage because
they asked him, would you please remove the mention of
the fact that we took three hundred and eighty one
books out of the Naval Academy library, And righty Holiday
(26:50):
is like, I wouldn't feel an integrity to do that,
because banning books is not free speech.
Speaker 5 (26:56):
No, it's not. In fact, the best books are the
ones that are banned. What Catcher and a Ryan. I
think there's some outsiders, and I think there's this too
long to list. Every time you hear about banned books,
it's like, that's like restricting first amendments, like we're supposed
to express. Phil You're right, but I could see why
he left cancer. Wherever it is three hundred and eighty
(27:16):
one band it's like why.
Speaker 3 (27:19):
And it was amazing to read the actual list of
books that they removed from the Naval Academy library. Books
by Maya Andelou really like the famous wasn't she a
Pulitzer Prize winning author.
Speaker 7 (27:33):
And poet, you know, very respected? And also.
Speaker 3 (27:38):
I'm a Canadian and American dual citizen. They removed the
Handmaid's Tale by Margaret Atwood. It's not like, because they're
going to remove that book from the Naval candidate, they
can't watch the sixth seasons of Handmaid's Tale on Hulu.
You know, it's a seminal, thought provoking book with a
feminist angle. Anyway, so I found I found Ryan Holiday's
(28:02):
stance admirable and then totally in alignment with what he's
teaching about Stoic principles, which is to control what you
can control and keep your center of integrity. And then
he gave the whole speech on YouTube. People can check
it out on YouTube, or they can check out Strategic
Basics on YouTube and find my quick little summary of
(28:22):
what happened, which was pretty mind blowing.
Speaker 4 (28:25):
Oh my gosh.
Speaker 1 (28:26):
Yeah.
Speaker 5 (28:27):
And of course, you know, you know, having your book
like fiction, non fiction and everything like that, and of course,
it also sparks some real world issues or just you know,
talks about the real world issues in a different manner
that's been going on for quite some time, like with Hulckleberry,
finn Mark Twain, there's underlying social issues, you know, Catcher
in the Rye, And I think the one that really
(28:48):
stood off for me was The Jungle, which was about
in somewhat it's like a nonfiction, colorful way, but it
was also talking about what really happened during the nineteen
hundreds when it came to immigration, the strike and everything
like that. And of course my favorite was Animal Farm
and it was all clever cartoons on that that it
had a very serious underlying message on that one.
Speaker 3 (29:09):
Well exactly, And the people who are banning books don't
seem to understand that.
Speaker 7 (29:13):
Actually, I think it's the responsibility.
Speaker 3 (29:15):
Of authors to write books that create controversy because they
want to shine a light on the issue. It doesn't
mean the author agrees with the characters in the plot.
It means they've chosen the plot and they've chosen diametrically
abrosed characters to shine a light on this issue, to
(29:35):
trigger or invite debate and discussion.
Speaker 7 (29:38):
And thought. In order to in order.
Speaker 3 (29:40):
To create or trigger debate and thought, you have to
have diametrically posed characters, and you've got to have a
plot line that that's kind of explosive. Right, So you
just if you talk about nothing and there's nobody upset, Like,
nobody's going to read that book and they're certainly not
going to debate it later.
Speaker 7 (29:58):
But the author's job, I.
Speaker 3 (30:00):
Think, is to shine a light on issues that are
worth talking about. Like in my book Magic Mystery in
the Multiverse, this fantasy book, I am actually shining a
light on a few things that matter, like censorship. The
evil Queen is actually a sensor and people get there.
Speaker 4 (30:16):
Oh interesting.
Speaker 5 (30:18):
I think the evil queen's out there social media. I'm
not gonna name the program or one of them, but
I do know of a few so called evil queens
on some of the networks that control it.
Speaker 3 (30:29):
So yeah again, right, So it's I mean, it's a fun,
entertaining book, but I've slipped in something for kids.
Speaker 7 (30:36):
Are the grown ups that read it to think about
what did they think about free speech?
Speaker 3 (30:42):
I'm not telling them what to think, challenging them to
think it through for themselves.
Speaker 5 (30:47):
And I think That's so important as well too, and
some other seven Blueprint tips with a or winner and
the book Tour Word's and Wealth find out in one
minute you listen to the Mic Waders Show at the
Mike Wader Show down dot compowered by Softwab Studios, brought
to Barrofessional sponsor to The Mike Wagner Show in Rush
Warring author me and must Day Missing the Sweet Somast
by Serena Wagner based on Life of King David, three
(31:10):
Squizit Paines and Kingdavid psalms. Check out the Sweet Songs
on Amazon keywords Sweet Samas, Serena Wagner and the Sensea
Swinging Eric Dannworth all of Me ericdimmusic dot com, Following Spotify,
YouTube and more will be back with the multicoun or
a winner of turn Words into Wealth after this time.
Speaker 1 (31:25):
Hey everybody, this is Eric Diamond and you're listening to
the Mike Wagner Show.
Speaker 2 (31:29):
The Mike Wagner Show is powered by sonicwebs Studios. If
you're looking to start or upgrade your online presence, visit
www dot Sonicwebstudios dot com For all of your online needs.
Call one eight hundred three oh three three nine six
zero or visit us online at www dot sonicwebstudios dot
(31:49):
com to get started Today Mention the Mike Wagner Show
and get twenty percent off your project. Sonicweb Studios take
your image to the next level.
Speaker 8 (31:59):
Hi, I'm Burl, legendary American author, and I'm here to
tell you about Missing, the new mystery suspense novel by
me and Most and Zea is really a good book,
very surprising. Never metaphor I didn't like especially in this book.
Here you have a main character whose life has been
filled with despair. His wife died a nine to eleven
is a young daughter died of a rare disease. He's
(32:19):
not a happy camper. What does he do for a living.
He's a physical fitness trainer. When somebody hardly knows, somebody's
never met, he only has encountered on our internet chat line,
goes missing. This is his journey. He's going to go
rescue them. This is his search for redemption and search
for his own personal promise. Land. He couldn't do anything
about the death of his wife, the death of his child,
(32:40):
but maybe he could rescue this woman he's never met.
That is if she exists, Missing by Me and most
in Zea international in scope, vastly entertaining, full of surprises.
I suggest you get it either paperback or an electronic
addition for your kindle. Missing by Me and mosen Zeia.
Speaker 1 (32:56):
Hey everybody, this is er Diamond. You're listening to the
Mike Wagner Shoe. You can check out our music and
know all about us at www dot ericdimandmusic dot com.
Follow us on Facebook, YouTube, Spotify, TikTok. You can friend
me on Facebook. You can follow me on Facebook, and
you can even buy both of my albums off of Facebook.
(33:18):
Just get a hold of me on the Facebook Messenger.
We have them available in CD or thumb drive. Thank
you so much and hope you have a great day.
Speaker 5 (33:25):
Mike Wagner Show is brought to you by Serena Wagner's
book The Sweet Sawmist now a veil on emsoon. This
book includes thirty exquisite pintings by well known and unknown
painters and Kingdavid songs. The Sweet Sawmist gives us a
new perspective on his life in this book through the
songs he wrote. His time as a shepherd in the
field is will. The book starts, and it goes on
to describe his complicated and turbulent relationship with King Saul,
(33:46):
as well as other events. It's a story of love, betrayal, repentance,
and more. It also offers advice on approaching God and
living a life that pleases him. Check out the book
The Sweet Sawmist by Serena Wagner now Availa one, Amazon
Keywords Sweet Sawmist Serena Wagner. Hey, Hey, this is Ray
Howers and boy are you in luck?
Speaker 4 (34:04):
Right place?
Speaker 2 (34:05):
Right time?
Speaker 5 (34:07):
Tuned into the Mike Wagner Show.
Speaker 3 (34:10):
You heard me?
Speaker 5 (34:14):
We're back with author Aurora Winter. Turn Words into Wealth
by Saint Page Publishing and the Mike Wenders Show. We
Better Say Page a lot of things, roar. This has
been really great. But of course we did cover maybe
one or two briefly of the seven blueprints to build
your business using the book, And what are some of
the other ones that you can highlight as well too?
As the other a blueprints?
Speaker 7 (34:36):
Great?
Speaker 3 (34:37):
Well, A book is a great way to establish authority.
So what is the root of the word authority.
Speaker 4 (34:43):
It's author ah good one oh.
Speaker 3 (34:46):
One of the things you can do, especially with the
non fiction book, is to attract premium clients, and because
they're premium clients, you will get paid premium prices because
you are the to or the number one authority on
that topic. So many people have done that, and in fact,
(35:09):
in my own small way, I do that. People can
get turnwards into wealth for free. I turnwords into wealth
dot com. But most of my clients come to me
after they've read the book, so they already know who
I am, they know what I stand for. They know
that I love to help people create books the easy way,
the spoken author way, and they know that I interview people.
(35:30):
They know that I only take on people whose books
I think will make a difference in the world, and
that that I have a center of integrity around that.
And so the people who are attracted to that, by
the time they sign up for a business breakthrough call
with me, they're already eighty percent sold.
Speaker 7 (35:47):
They just want to know how much is it and
how long will it take.
Speaker 3 (35:50):
But so many people have done that with their non
fiction books, from Never Split the Difference to the Talent
Code to mel Raw the let Them theory. If you
have a nonfiction book, it will draw people to you
and then you can invite them into your world to
come to your mastermind, come to your workshops, come to
(36:11):
your training, that sort of a thing. So if you
have specific expertise and you'd like to become the go
to expert in that area, a book is a great
way to go. So that's one way, and that can
easily generate seven figures. Another thing that people don't always
think through is what is the training or certification that
(36:34):
could go with this book. So, for example, Marie Kondo,
who wrote the wonderful books about the joy of tidying
up the Little Tiny Japanese Woman, she actually eventually created
a training program because people were like, oh, we love
to do this. Even though she's already explained how to
fold close and how to declutter your house. She's already
(36:56):
explained all that, but some coaches wanted to coach people
through the Marie Condo method. So they wanted to be
trained in the Marie Condo method and get certified in
the Marie Condo method. So before you know it, she
had another whole business. Do you want to think multiple
streams of income? And she offered the price may have
(37:18):
changed now, I think it was something like two thousand
dollars to get the certification and then five hundred dollars
a year to maintain your certification and keep your skills up.
But that's a seven figure business very easily. And Marie
Kando is also an example of turning her book into
a TV documentary. In her case, so even though English
(37:40):
is not her first language, Netflix did a series showing
her going into homes of orders and people who had
like a lot of clutter.
Speaker 7 (37:49):
And helping them clean it up.
Speaker 3 (37:50):
And she had to have a translator there because her
English is very modest. But it was a charming show.
So she's an interesting example of turning a nonfiction book
into both a coach training certification and also getting it
on Netflix. I've also used books to create certification programs.
(38:10):
I used to train coaches, and so that's another way
to go.
Speaker 7 (38:14):
And maybe, if you have time to talk, one more.
Speaker 3 (38:16):
Different method is you can use a book to attract
investors and launch.
Speaker 4 (38:22):
Oh that is a big one.
Speaker 5 (38:25):
I did not think about that. I'm glad you brought
that up.
Speaker 3 (38:28):
Yeah, thank you. Most people don't think of all of these,
so it's good to know. For example, Jason telekanis a
podcast called Angel and a book called Angel, and what
he does is he provides a lot of great free
content through his podcast and almost free content through his book.
But then he becomes the go to person and people
(38:49):
bring their startups to him to fund and he gets
a taste of the ones he participates, and he gets
them earlier than others. So that's a great model for him.
Another example of somebody who does that would be Acquisition
dot Com. Alex Hermosey wrote the book one hundred Million
Leads one hundred million Offers, and now he's had various businesses,
(39:11):
but now his business is basically, bring me your business
when you're ready to turn it into like big deal,
and he will help you with that process. So I
don't always got a nine figure business or something like that.
And he used his book as a very powerful way
of bringing deal flow to him. So there's those are
just touching onto some of the seven different ways that
(39:34):
are in turn words into Wealth and again people can
get the book on Amazon or at turnwords into Wealth
dot com.
Speaker 5 (39:40):
We will certainly do that. And how about your website
and your company website?
Speaker 4 (39:44):
How do you get a hold of you?
Speaker 3 (39:45):
Thank you? My company is Same Page Publishing, So go
to Same Page Publishing dot com and you can see
the success stories of the authors that I've helped to
get clear on their book to publish best selling, award
winning books. And my name is Aurora Winter and so
not surprisingly, my main website is a U R R
(40:08):
wi nt er dot com And if people would like
a weekly fro flow of free content, we're posting new
videos twice a week on YouTube at Strategic Basics. So
that's a fun way to take a deeper dive into
publishing success stories. For example, with tomorrow, we have a
(40:29):
success story going about going out about Colleen Hoover. You
may know her. She was an indie author, started with
basically less than nothing, writing on her kitchen table. She
hasn't made any secret about the fact that she was
broke anyway.
Speaker 7 (40:45):
She's self published.
Speaker 3 (40:46):
She didn't have any platform, no marketing, no agent, no publisher,
and her first book slammed him a New York Times bestseller.
Now fast forward a decade later, she's got multiple New
York Times bestsellers. I think she has four on the
list when my last check and her movie, her book
Verity is now being turned into is being filmed right now,
(41:07):
being filmed as the feature film Verity. So that's one
of the example of the kind of story that we
share on strategic basis.
Speaker 5 (41:14):
That is so amazing and we're looking forward to all
that were with the amazing Roar Winner of Turn Wars
and the Wealth by Saint Pace published here in the
Mike Wedders Show, just a few more things were What
else can we expecting twenty twenty five and beyond.
Speaker 7 (41:26):
Ah, that's a good.
Speaker 3 (41:28):
Question, Thanks for asking, Mike. I'm super stoked that the
third book of the Fantasy series is coming out.
Speaker 7 (41:37):
Probably June or beginning of July.
Speaker 3 (41:40):
So it's called Multiverse Mayhem, so then people can read
the whole trilogy, so check that out. I'm having fun
doing kickstarters. I'll probably do a kickstarter for that book,
and then people can get all kinds of extra gear
and special stuff. So that's really cool and life is good.
I'm off if I can help my clients turn their
(42:01):
books into movies at the Band Film Festival next month.
Speaker 5 (42:07):
And we're certainly looking forward to as well too. We
want everybody get involved in Who do you consider biggest
influence in the career.
Speaker 3 (42:13):
That's a good question. I have been influenced by so
many thought leaders. I still think in the end. C.
S Lewis impacted me the most. He changed my life
at nine when I decided to be a writer after
reading The Lion, the Witch and the Wardrobe. And then
we didn't touch on this, but much later my husband
(42:34):
died suddenly.
Speaker 4 (42:35):
I'm so sorry, thank you, and C.
Speaker 3 (42:38):
S Lewis helped me again his Diary of Healing after
his wife died, which is the books called.
Speaker 7 (42:49):
Like Forgetting what The book is called Grief Observed?
Speaker 3 (42:52):
Thank you a Grief Observed and it was made into
the movie called Shadowland with Anthony Hopkins.
Speaker 5 (42:58):
Oh, Shadowlands, I remember that, yes, So.
Speaker 3 (43:02):
I was like, what are the chances that the same
author would impact me so profoundly twice in my life?
And because I read the book the Grief Observed, I
later published my own Diary of Healing was the first
book published. It's called From Heartbreak to Happiness and it
(43:22):
was endorsed by doctor Wayne Dyer. So I have to
give a shout out. C.
Speaker 5 (43:26):
S Lewis, that is so amazing one of our favorites.
And what's the best advice you can give the a
brit at this point?
Speaker 3 (43:33):
Best advice I can give at this point is to
really check into what's alive in you? What are you
passionate about? What are you what are you angry about?
Speaker 7 (43:46):
What do you love? What do you hate? What do
you wish everybody knew? What are the things that make
you go? Really?
Speaker 3 (43:53):
I can't and start off by just journaling about those things,
or if you don't like writing, star it off by
recording videos about those things just for yourself.
Speaker 7 (44:05):
This is key.
Speaker 3 (44:06):
Just do them for yourself so that you become more
deeply connected to what you care about and why, because
if we immediately start writing for the public or recording
videos for the public, we tend to shut down, We
tend to play small. So I want people, I encourage
people to take ninety days at least and get more
(44:26):
deeply connected to what's alive in you and what your
purpose is and what you would share with people if
you could. And once you have stoked those fires for
ninety days, I have a ninety day challenge. Actually it's
in turn words into wealth. It's like every day right
to be just five minutes every day. Read again, it
could just be for five minutes and then once a
(44:49):
week review what you have read and review what you
have written.
Speaker 7 (44:54):
And if you do that, every day for ninety days.
Speaker 3 (44:57):
At the end of ninety days your life, I promise
we'll have changed, or you can send me let me
know that you were the exception. Why it changes is
because you notice the things that you're complaining about. And
then I would challenge you stop complaining, do something about
those things that are bothering you. Or if there are
(45:19):
things that you can't do anything about, accept release forgive. So,
for example, I couldn't do anything my husband's dead no
matter how much I complain about that, He's not going
to revive. So that's an example of something to accept.
But if I'm complaining about I don't know the tap
dripping in the kitchen, hire.
Speaker 7 (45:38):
A plumber handle it right.
Speaker 3 (45:42):
And then if you reflect each week on what you've
written and what you've read, you'll notice the things that
leap out at you at the books that you're reading.
Speaker 7 (45:50):
Read, and you know, read inspire read good books, and
you will notice how.
Speaker 3 (45:59):
You will notice how you're life is blessed and that
will probably inspire you to want to be a bigger
blessing to others.
Speaker 4 (46:07):
And I think that's great.
Speaker 5 (46:08):
And I think that's great as well too, which is
really amazing. You're just a wonderful inspiration. I'm gonna say
that you hear the multi title roar winner of turn
Words into Wealth by same page Publishing here on The
Mike Weaders Show. Or a very big thank you time
You've been absolute fantastic, learned a lot looking forehead and
soon keeps up to day, Keep in touch, lave avy
back and wi your website. How do people contact you?
(46:29):
Where people purchase or check out your book?
Speaker 3 (46:32):
Yeah, they can go to Amazon and get turn Wards
into Wealth, or they can grab the free copy right
now Magic Mystery and the Multiverse, the first book in
a young adult fantasy or faith.
Speaker 7 (46:43):
Want the free version of turn Words into Wealth, they
can go to turn Words into Wealth dot com.
Speaker 5 (46:50):
We will certainly check that out once again. R A
very big thanks you time you've been abs the amazing
looking forehead. Soon keeps up today, keep in touch, loveavy back,
We wish I'll best and rare you definitely have a
great pitta he thanks night.
Speaker 2 (47:01):
The Mike Wagner Show is powered by Sonicweb Studios. If
you're looking to start or upgrade your online presence, visit
www dot sonicwebstudios dot com for all of your online
needs call one eight hundred three oh three three nine
six zero or visit us online at www dot Sonicwebstudios
(47:21):
dot com to get started Today, Mention the Mike Wagner
Show and get twenty percent off your project. Sonicweb Studios
take your image to the next level.
Speaker 1 (47:31):
Hey everybody, this is Zeric Diamond. You're listening to the
Mike Wagner Show. You can check out our music and
know all about us at www dot Ericdimandmusic dot com.
Follow us on Facebook, YouTube, Spotify, TikTok. You can friend
me on Facebook. You can follow me on Facebook, and
you can even buy both of my albums off of Facebook.
(47:52):
Just get a hold of me on the Facebook messager.
We have them available in CD or thumbdrive. Thank you
so much and hope you have a great day.
Speaker 7 (48:00):
Hi.
Speaker 8 (48:00):
I'm Burl Bear, legendary American author, and I'm here to
tell you about Missing, the new mystery suspense novel by
me and Most and Zea is really a good book,
very surprising. Never metaphor I didn't like. Especially in this book.
Here you have a main character whose life has been
filled with despair, his wife died. A nine to eleven
is a young daughter died of a rare disease. He's
not a happy camper. What does he do for a living.
(48:23):
He's a physical fitness trainer. When somebody hardly knows, somebody's
never met, he only has encountered on our internet chat line,
goes missing. This is his journey. He's going to go
rescue them. This is his search for redemption and search
for his own personal promise.
Speaker 1 (48:38):
Land.
Speaker 8 (48:39):
He couldn't do anything about the death of his wife,
the death of his child, but maybe he could rescue
this woman he's never met, that is, if she exists.
Missing by Me and most in Zeia international in scope,
vastly entertaining, full of surprises. I suggest you get it
either paperback or an electronic addition for your kindle. Missing
by Me and mos in Zea.
Speaker 5 (48:57):
The Mike Whitner Show is brought to you by Serena
Wagner's book The Sweet Sawmist, now availed on emsoon. This
book includes thirty exquisite pinions by well known and unknown
painters and King David songs. The sweets Amist gives us
a new perspective An's life in this book through the
songs he wrote his time as a shepherd in the
field is where the book starts, and it goes on
to describe his complicated and turbulent relationship with King Saul,
(49:18):
as well as other events. It's a story of love, betrayal, repentance,
and more. It also offers advice on approaching God and
living a life that pleases him. Check out the book
The sweets Amist by Serena Wagner, now available on Amazon
keywords Sweet Sawmis Sorena Wagner.
Speaker 6 (49:35):
Thanks for listening to The Mike Wagner Show powered by
Sonicweb Studios. Pasit online at Sonicwebstudios dot com for all
your needs. Mike Wagner Show can be heard on Spreakers, Spotify, iHeartRadio, iTunes,
YouTube Anchor, FM Radio Public, and The Mike Wagner Show
dot Com. Please post our program with your donations at
the Mike Wagnanshow dot com. Join us again next time
(49:57):
for another great episode of The Mike Lagenshow
Hey everybody, this is Eric Diamond and you're listening to
The Mike Wagner Show.
Speaker 2 (00:04):
The Mike Wagner Show is powered by Sonic Weeb Studios.
Speaker 3 (00:07):
Hi.
Speaker 4 (00:08):
This is Memos are also known as Mia No Time
for Love.
Speaker 3 (00:11):
Check out my latest book, Lifting, available on Amazon.
Speaker 5 (00:14):
The Mike Wagner Show also brought to by The Sweet
So Much by Serena Wagner, Available on Amazon, highlighted up Bogo, David.
Speaker 6 (00:24):
It's now time for The Mike Wagner Show. Powered by
Sonic Web Studios. Visit online at Sonicquebstudios dot com for
all your needs. The Mike Wagner Show can be heard
on Spreaker, Spotify, iHeartRadio, YouTube, iTunes, Anchor, FM Radio Public,
and The Mike Wagner Show dot Com. Mike brings you
great guests and interesting people from all across the globe.
(00:44):
So sit back, relax, and enjoy another great episode of
The Mike Wagner Show.
Speaker 5 (00:56):
Everybody's Mike from The Mike Wagner Show powered by Sondweb
Studios officsional sponsor to Mike Wagner Show Internation. Worrying Out
There Me and Wilson's The Missing Available on Amazon and
paperback and ebook coming to missing to by Me and
Moulsons The Double, The Spence Double, The Fun. Be sure
to check it out on Amazon and brought to buy
The Sweet Sommis by Serena Wagner based on a Life
of King Dave, including thirty Squiz of Pains and Kid
(01:17):
David Salms. Sweet Sammis by Serena Wagner. Make sure you
check it out Amazon dot com keywords Sweet SMIs, Serena
Wagner and The Sensea Swaying Eric Diamond with All of
Me featuring new music Eric Diamond, I've Got I've Got
a New Woman a Mare ericdimmusic dot com.
Speaker 4 (01:32):
Make sure you check it out. Today we're here with.
Speaker 5 (01:34):
The Triferic Lay, who is an award winning best selling author,
founder of Saint Page Publishing, Song for the Speaker, and
expert TV producer and also a media coach, ghostwriter and
successful serial entrepreneur. And she left the career as a
TV executive director of decades ago become a full time author,
trainer and entrepreneur. She's got a new book out revealing
(01:55):
the seven Blueprints the building your business using the book.
Speaker 4 (01:57):
We'll talk more about that.
Speaker 5 (01:59):
Also a company that specialized in publishing award winning books
folks and fiction non fiction with making the world a
better place. We'll find out more about that Live Places
and Gentlemen, plus dus and beautiful Downtown Los Angeles. Amazing
Ward winning best selling author of the book Turned Words
into Wealth by Same Page Publishing, the multi talented Aurora
(02:20):
winner Aurora Martin.
Speaker 4 (02:21):
Good afternoon, Good evening, Thanks for joining us today.
Speaker 7 (02:23):
Great to be on the show with you.
Speaker 3 (02:25):
Mike and I look forward to helping the listeners turn
their words into wealth.
Speaker 5 (02:29):
You got that right, and make a check ching as
well too, So make sure the Dallas and common sense
come out of their pockets too. So get that that
people buy. So your War winning best selling author, founder
of Saint Paige Publishing. You're a sought after speaker and
expert TV producer, media coach and ghostwrier.
Speaker 4 (02:47):
Successful serio entrepreneur.
Speaker 5 (02:49):
You left the career as a TV executive decades ago
to become a full time author trainer at Entrepreneur. Your
book reveals the seven blueprints to build your business using
your book and also so your company specialized in publishing
war winning books books in fiction non fiction, which basically
makes the world a shining light and topics that matter.
(03:09):
But the one book that matter is Turning Words into Wealth.
Before getting out, rar tell us how I first got started.
Speaker 3 (03:15):
All right, So turn Words into Wealth that's the book
that we're talking about. I've written ten books, not counting
the ones I've helped publish for others, and inside it's
got blueprints for turning your business branded book into multiple
streams of income and impact. And why I wrote Turn
Words into Wealth is I'm a coach, I'm a trainer,
and it just was making me so sad to see
(03:38):
people put so much effort into their book and then
put drops the ball at the finish line. So I
wanted people to know that there are things that bestselling
authors do that anyone can do. And one of the
things that best selling authors and successful entrepreneurs do is
they have a plan to monetize their book, and you
(04:01):
need to make that plan somewhat transparent in your book,
whether it's fiction or nonfiction, and let people know how
else you can be of service. So I've discovered that
I don't need to withhold any information from my books.
I can give, give, give, give, give, give, give, not
withholding anything but a certain number of people will want more.
(04:25):
But unless you tell people in your book, hey, I'm
available as a speaker, I host workshops, I'm available as
a consultant, I'm a ghostwriter, or I'm a publisher, or
I'm a podcaster.
Speaker 7 (04:37):
As you are, Mike.
Speaker 3 (04:38):
Unless you let people know what you're up to, the
book will be a nice experience, but that'll be the
end of your relationship. You want your book to be
an appetizer and the beginning of your relationship with your reader.
Speaker 5 (04:53):
Hmmm, that is really interesting when you talk about the appetizer,
you're making me hungry? Are Ray Aurora so? And the
best way to get that hunger going? But also this
came to my Well, is that one exact, precise moment
that simply influenced you into doing a rest of your career?
Speaker 3 (05:10):
Well, you know, there have been so many moments. I've
had a very blessed life. I've always loved writing since
I was nine years old when I read The Lion,
the Witch and the Wardrobe by Sera.
Speaker 5 (05:20):
My favorite CS Lewis. I read that in school. That
is amazing book, love it.
Speaker 3 (05:25):
I know when I read that book at age nine,
I decided I was going to be a writer.
Speaker 7 (05:29):
Because I realized writers are like wizards.
Speaker 3 (05:32):
We can, you know, just with words on a page,
we can transport somebody to another place in time, even
a place that doesn't exist. And I've actually written a
young adult fantasy series called Magic Mystery and the Multiverse.
Speaker 5 (05:44):
Oh wow, shouldn't get that out part. Let's hear more
about the book. This is interesting.
Speaker 3 (05:48):
Yeah, so Magic Mystery and the Multiverse really is my
homage to C. S. Lewis and The Lion, the Witch
and the Wardrobe. People can actually get the ebook for
free right now on Amazon, Magic Mystery and the Multiverse.
It's the first book in a trilogy. The second book
is out. It also won an award, and the third
book was coming soon. I was just editing it today.
(06:10):
It's it's finished. I'm just polishing it, so it'll be
out probably by the time this podcast comes out or
soon thereafter. So I think I write a range of books,
from nonfiction to self help to fantasy, and I think
they all matter.
Speaker 7 (06:25):
And here's something I want to hear your thoughts on me.
Speaker 3 (06:29):
I think that.
Speaker 7 (06:30):
Fantasy really matters because.
Speaker 3 (06:33):
If we can well my thought anyway, with my young
adult fantasy Magic Mister and Multiverse is if I can
inspire another young reader, like nine year old Aurora to
have a love of reading that is so valuable. Will
kind of don't understand how valuable it is to love reading.
If you love reading, you'll soon get better and better
(06:55):
at reading, and as you get older and older, you
will start to go, well, I've got this problem, and
then you'll reach out for a non fiction book to
help you through it. And you can be mentored by
the best mind throughout history, from Marcus Aurelius to Room
Me to C. S.
Speaker 7 (07:10):
Lewis.
Speaker 3 (07:11):
If you love reading, So one of the things I
love to do is encourage young readers. And one of
the ways to do that is to, hey, write a fun, adventurous,
entertaining book. So that's what Magic Mystery in the Multiverse
is all about. And actually it leads me to one
of the points in the Turn Birds into Wealth book,
which is how do you monetize your book? One of
(07:33):
the ways of monetizing a book is to turn it
into a TV series or feature film or movie. I
have a background of film and television, so each year
I take my client to a media festival. We're going
next month and BBC has expressed interest in turning Magic
myster the Multiverse into a TV series.
Speaker 5 (07:54):
Nice, very nice look give Doctor Who are run for
the money.
Speaker 3 (07:58):
I love Doctor Who exactly right, exactly right. We were
on the same page there. But it's just one of
the ways to monetize your book. And then the book
turn reads into wealth, which people can actually get for
free if they'd like as a gift from me. They
can go to turn words into wealth dot com, turn
words into wealth dot com and if the gift ebook
(08:21):
from me absolutely for free. At the more people who
love reading, the more people who are making a difference,
the better.
Speaker 5 (08:29):
And I think that's a great point as well too.
And besides some of the writers you mentioned, we're some
other favorite writers and authors growing up, especially other favorite
books growing up.
Speaker 3 (08:37):
Oh, so many books, so hard to choose. I really
love Terry Pratchett. Do you have you read any of his?
I like that sort of British Sackhire.
Speaker 5 (08:50):
I'm ready to go, I'm always ready, so go ahead,
far away.
Speaker 3 (08:53):
Terry Pratchett would be highly recommended. I like fantasy, so
I also like Sarah J. Mass She's got the series
The Court of Horne's and Roses. That's a really great series,
just so many books to choose from. I actually in
the nonfiction realm. I just finished reading Mel Robbin's book
(09:14):
The Let Then Theory, which I almost didn't read. I
almost didn't read it exaucept I thought I got it
already from the title Stoic Philosophy. But it was such
a good book, and that makes me very excited. I
have a new YouTube channel which you might lend a
check out. It's called Strategic Basics, and on the YouTube
channel Strategic Basic it's free. Obviously, I just give people
(09:39):
breaking news. We turned breaking news stories into business breakthroughs
and be publishing. Often they relate to publishing or books.
So one of the breakthrough messages from Mel Robin's book
is she turned a forty five second video. She posts
lots of stuff on social media, but one forty five
second video. It wasn't part of a campaign. It was
(10:01):
just like a quick video she shot about let Them.
Speaker 7 (10:05):
It blew up. She got millions of people.
Speaker 4 (10:08):
Responding, oh my gosh.
Speaker 3 (10:09):
So the business takeaway is when you do a podcast
or a little clip on social media and people start reacting,
lean into that. So she leaned into that that she
did a podcast about the let them theory. People love that,
and then eventually she wrote the book the let Them Theory.
So your book may come at the end of the process,
but the takeaway is for all of us pay attention
(10:32):
to when people react. Mel Robbins turned a reaction on
a forty five second video into I think she sold
at least three million books and you know Blockbuster bestseller.
Speaker 4 (10:46):
Off that video or off that channel.
Speaker 3 (10:51):
Indirectly from the video. It wasn't from the videos selling
the book because the video was two years before the book,
but because she noticed that people resonate with the idea
let them, then she's like, oh, hush, maybe I should
give them more of that. And there was another example.
I don't know, have you read any of Jordan Peterson's books,
like Twelve Rules for.
Speaker 5 (11:12):
Life or Jordan Peterson. I think that name rings a bell.
I do believe ahead him on my show and I
got to read a little bit of the book Jordan Peterson,
I think does ring a bell.
Speaker 4 (11:24):
He is amazing.
Speaker 3 (11:25):
He is absolutely amazing. But there was a similar story
with him.
Speaker 7 (11:29):
So before he.
Speaker 3 (11:30):
Wrote the book Twelve Rules for Life, he posted on Quora.
I think there were forty He was answering a question.
Somebody else had posted what are the things everybody should know?
And he posted forty quick things that people should know? Well,
I think he maybe spent three hours writing it something
like that, put a little effort into it, and it
got an outsized response. It was in the top ninety
(11:54):
nine percent of responses. So he's like, WHOA, that's a
lot of response. He had posted other things on and
they were like, you know, whatever, crickets, but this one
got ninety nine percentile response. So then he's like, Wow,
people really like this. And so then he eventually expanded
it into the book Twelve Rules for Life and the
(12:15):
rest is history.
Speaker 5 (12:16):
And do you think the keywords will also play part
of as well too?
Speaker 3 (12:21):
In those two cases, I don't think it was about keywords.
I think if you you know you double or ten x,
that it might be about keywords. But in this case,
with both mel Robbins and Jordan Peterson, the response was
like a thousand times more than normal. So that's not
just keywords. They each of them hit a chord that
(12:42):
resonated with people. And so that's one thing I love
to help people do as they're turning their words into wealth.
Like I work with my clients one on one, I
interview them and sort of podcast like episodes to discover
what is it they really want to say? And I
can feel it in my body when say something amazing,
I'm like, wow, that.
Speaker 7 (13:01):
Was great, tell me more about that thing.
Speaker 3 (13:05):
So yeah, pay attention to when people lean in, even
if you're just chatting with somebody over lunch or at
the grocery store in the lineup, pay attention to when
people go what, tell me more now.
Speaker 4 (13:21):
I think we didn't do that more often as well too.
Speaker 5 (13:24):
And we'll see another amazing tips from Roal winner from
Turner Words into Wealth. We'll find out in one minute,
But first listen to the Mike Wider's show at the
Mike widershow dot com. Powered by sound quab s cdios.
Visit online at soundqub studios dot com. Fully needs looking
at a professional website without breaking and budget, sound quab
Studios is the answer. Sonicquab stdios offers fast, affordable, customer
web designs that blow the competition away. Called today one
(13:46):
eight hundred three oh three three nine six zero is
one eight hundred three all three three nine six zero.
Email to support at soundqueb studios dot com. Mention to
Mike Widner's show get twenty percent off your first project
Sonicquab Studios Take your imageon next level. Also time to
give a official shout out to official sponsor to Mike
Wagger's shop intern Actually worrying out there, mea Mulsonsia. If
you love fast based mysteries, you love Missing by Me
(14:07):
and melton Zia available on Amazon and paper back. In
the book Missing is past based and intrigue with an
unfigurable twist. It takes place in four countries, two strangers,
one target, where truth is illusion and those are liberated.
Speaker 4 (14:17):
First Come Miss. It's available on Amazon and paper back.
Speaker 5 (14:20):
In e book Missing by Me and mulson z has
got great views and evil of It Endeorges by Howard's
The Loveries including Johanna, Cassie Forest Rally and many of them.
So grab your copy today for it goes Missing by
Me and molson the Available on Amazon. Coming Tough, Missing
Too by Me and Maulsonza, Double the Spence, double the Fun.
Speaker 4 (14:36):
Check it out on Amazon.
Speaker 5 (14:38):
Also brought to by The Sweet Salmist by Serena Wagner,
based on the life of David, including thirty squizz of
Pains and King David Psalms and Sweet Salms gives a
new perspective David with the psalms he wrote and as
the time of the Shepherd where it started and complicate
yet terror Rusship of King Saul's still have Love Betrayed
where pentons Hope and more. Check out the Sweet Solmis
by Serena or Amazon keywords sweet Somist Serena Wagner again
(15:00):
reads Amis by Serena Wagner keywords sweet Sommist Serena Wagon
also barked by Sense Swaying. Eric Diverards released a lease
All of Me featuring the talents track I've Gotten a Hearch,
Bring Me, Sunshine, Strika Match and more. Eric's multi war
winning ours and Doctor and numerous Hall of Fames album
Entertainer of the Year and release a new CD soom
checked the Amazing. Check out the Amazing Eric Diamond Ericdimies
(15:20):
dot com, follow on Facebook, YouTube, Spotify, and more. Also
check out the Mike Winners Show at the Mike Winnershow
dot com, forty podcast platforms, Herdal Hunt Countries tickets with
you on any mobile device and follow us on Facebook, Instagram, LinkedIn, Twitter, TikTok, speakers, Spotify,
iHeart Apple Music and more and for t shirts, Popsuck, Kids,
Throw Pillows, Tope bags, das and more, Amazon dot Com
(15:41):
and keywords to Mike Widner Show. Check out your favorite
merchandise and for war creekf ideas Amazon dot com, slash
Me and Moltson's The Great Books merchandise and more and
sports Mike Winner Shaw and anchor FM, PayPal.
Speaker 4 (15:52):
And The Mike Winners Show dot Com.
Speaker 5 (15:54):
Here's amazing award winning best selling author, founder of Saint
Page Publishing, a role winner here on The Mike Wenners Show.
Before we get back to turning words into wealth. Your
company specialized in publishing a war winning books folks in
fiction and non fiction, making the world a better place
by shining light on a number of topics. Tell us
more about the same page and what what guy inspired
(16:14):
to write.
Speaker 4 (16:15):
Or inspired to start the company. I'm sorry, I think
you like.
Speaker 3 (16:20):
Saying grab missing before it goes missing. That was kind
of fun and it's interesting to see reading your your
sponsors and giving them plug live during the show.
Speaker 5 (16:30):
Right and also check out the swag too. We want
airbody to do that. So if you know about you.
Speaker 3 (16:34):
Got the pillows, you got, the T shirts, you got
the sweatshirts, the Mike Wagner Show.
Speaker 1 (16:39):
You got it.
Speaker 5 (16:40):
Yeah, and the course I got, you know, I got,
I got Yetti's coming up pop sockets, and I think
I got baseball caps, and I guess I can't think
of anything else. I'm sure something will pop up. I'm
sure we want airway, especially by it for the summer.
Tank tops are also the hot item.
Speaker 7 (16:57):
Too, very entrepreneurial in you.
Speaker 5 (17:00):
So there you go, thank you. I mean you got
to do something. It's like if my dog can't sleep
on it, anybody can sleep on it.
Speaker 7 (17:07):
Well.
Speaker 3 (17:07):
Merchandising is another thing for people to consider, like billions
of dollars been made merchandising.
Speaker 7 (17:13):
Look at JK.
Speaker 3 (17:14):
Rowling, You know, the Harry Potter author, a couple of people.
Speaker 7 (17:18):
People don't usually know that.
Speaker 3 (17:20):
One of the reasons that she's a billionaire is she
actually retained the digital rights to Harry Potter. So she
kept the ebook and the audiobook rights and the rest
was history. So the takeaway message for this for the creators,
whether they're authors or singers or podcast hosts, is keep
(17:41):
control of your intellectual property or your IP maintain your
copyright because if you're onto something, you never know how
far you can go with that, as witnessed by the
pillows and other kind of merch.
Speaker 7 (17:53):
But certainly look.
Speaker 3 (17:55):
At Harry Potter, the rides in Universal I don't know
the wands, the costs. So many things can can evolve
from a book or intellectual property, whether it's turning into
a movie or TV show and other things. So honor
your creativity by recognizing that it is an asset. And
in order to assert ownership you need it to be
(18:19):
in a fixed form. So just an idea that you
have rumbling around in your head, you don't own that
or not. You don't have a copyright on it anyway.
But if it's recorded, for example, this interview being recorded,
that's a fixed form.
Speaker 7 (18:34):
It's an audio form.
Speaker 3 (18:35):
Now it's easier to assert copyright if you file the copyright,
as I always recommend people do with the book, file
the copyright, and then you can assert the day that
you came up with that particular idea. So that's another
thing I really love to recommend is that people honor
that their ideas and their books or stories or articles
(18:57):
or blogs are intellectual property. To honor that and copyright
them as appropriate. The other thing I think that would
be really fun for us to chat about is the
difference between the message that is sent and the message
that is received.
Speaker 4 (19:14):
Correct.
Speaker 5 (19:14):
Yeah, communication one oh one. That was the first thing
we all learned, you know, introduction and mass communication sender receiver.
Speaker 4 (19:23):
That is the most important.
Speaker 3 (19:25):
Tell me what you learned about that, Mike and your
long background and broadcasting.
Speaker 5 (19:29):
Well, well, I remember being a sports writer back in
high school where it's just like, you know, you're supposed to,
you know, write a message, whatever it was, You're supposed
to write it in a proper form, express on a
proper form, and make sure it gets out the receiver.
If there's like no obstructions or anything like that, the
message will be clear. But then if you have these
obstructions like this, obstructions like this, or like say something
(19:51):
is blocking, or you have like a person that's not
receptive you know this, this, this or whatever, or it
gets choked, then the message doesn't get out there. Or
like say there's no paper, there's no radio, no TV,
or you have like electoral interference, acts of God everything else,
then that message gets blocked or somebody's having a bad
(20:12):
day with their ear drums, or they maybe had too
much to drink last night, and the message will get distorted.
Speaker 4 (20:18):
You may not understand the message.
Speaker 5 (20:19):
So that's why it's important to have a clear path
from sender to receiver. And that's the one thing I know.
If you have like too many barriers, then the message
does not get out there. But if you break down
the barriers, then the message will be clear. That's the
one thing I.
Speaker 7 (20:31):
Remember, absolutely right, absolutely right.
Speaker 3 (20:33):
So I love to teach people the neuroscience of communication.
So even well educated people, or I would say especially
well educated people, tend to do this wrong. The more
education they have, the worse they get at communicating.
Speaker 5 (20:48):
Oh it isn't that the truth? They think they're better.
Why do you call them eggheads? You think, why is that?
Speaker 3 (20:55):
Well, in the university, you are sort of taught to
believe that if you deliver or the verbal equivalent of
an Excel spreadsheet, the other person will open the spreadsheet
and understand it and follow it and all will be good.
But that's exactly the wrong thing to do. So, just
as if you were emailing a stranger an Excel, an
actual Excel spreadsheet, or any kind of attachment. How would
(21:17):
you do it? And those are the three steps we
need to have in the communication. So first off, you
need to have the verbal equivalent of a subject line.
Like when you introduced me, I said I was looking
forward to helping your audience turn their words into wealth.
So that's a little tiny tidbit saying, oh, this is
what she's going to talk about, this is what is about.
(21:37):
I'm not interested in that, going to something else, or
oh I am interested in that, I'm going to hang
around for a little bit more. That is communicating to
the croc brain, which you do in a subject line
and an email or the headline and an advertisement or
whatever you're going to name the podcast or the title
of your book, So the title of this book turn
words into wealth. That is communicating to the croc brain
(22:00):
what category we are in. So what is very interesting
is most people know that about emails, but they forget
to do that in communication. So every block of meaningful
communication should actually be broken into these three steps with
the sort of the headline or the subject line, what
category are we in? And that relates to the ancient
(22:23):
or chilian brain, the crop brain, which is filtering thousands
of messages from which ones am I going to pay
attention to? There's so much information, especially nowadays with social media,
but even before that, there's too much information to pay
attention to it all. So you have to pass the
first filter, like this is interesting enough for me to
pay this is novel, this is new, or this is sexy,
(22:45):
or this is something I can eat, or this is
a little bit dangerous. I need to pay attention, not
too dangerous, so you trigger freeze but.
Speaker 5 (22:53):
Ride yeah, or called nine to one one or report
authorities and all that, or you don't want to do
anything stream like that.
Speaker 3 (22:59):
You're right, So that's the first step. You need to
talk to the crock brain and get its attention. And
then the second step, which most people don't understand, is
that we survived as human beings for millennia because not
because we're the fastest, not because we've got sharp teeth,
not because we've got great hearing or even great eyesight,
but because of each other. We survived in a tribe,
(23:22):
we survived in community. So human beings are hardwired to go, well,
who else is around here? Who else thinks this is
a good idea? Who else has endorsed this? Or who
else is doing this, or who else is using We'll
look around, we kind of do like a check and
if nobody else is there, like we're not interested. So
(23:44):
quick example, turnwords into wealth. It's got a couple of awards.
There you go awards. So that is midbrain. It's saying
who's involved. Either the messenger has to come from somebody
you know, or the message needs to be a proved
by somebody that you know. Even the fact that I'm
on your podcast it is a social cue. You think
(24:06):
I'm worth talking to, I think you're worth talking to.
So that meets the social midbrain.
Speaker 7 (24:12):
Very important. Second step takes longer to explain it than
to actually do it.
Speaker 3 (24:16):
So for example, Magic Mystery and the Multiverse it one
Reader's Choice Award best Book for Teens.
Speaker 7 (24:23):
That's all.
Speaker 3 (24:23):
That's not even like that's just one short sentence. That's
mid brain check. Okay, then you can talk to the neocortex. Now,
the neocortex, or the big part of our brain, that
is the part that does decide. But here's something else
most people don't know, the especially that more educating. The
(24:43):
neocortex is very expensive for us to listen, and people
can only really listen fully, deeply listen for about twenty minutes.
That's why TED talks are twenty minutes or less. But
the neocortex or the brain loves stories and kind of
hates data.
Speaker 5 (25:03):
Right, Yeah, it's like you know, I have all his
data and numbers, and then next thing, note you forget
about you know, what did one hundred and twenty thousand
mean to nine or sixty?
Speaker 4 (25:14):
And all that stuff.
Speaker 3 (25:15):
Exactly, So as best you can couch the most important
facts that you'd like to share or be memorable in
a story, so you make meaning because numbers, by themselves
can quickly become meaningless. But human beings are meaning seeking machines.
So add stories, emphasize them meaning of what you're sharing,
(25:40):
and people will remember it and maybe even repeat it,
and then you can go viral like Mel Robbins and
Jordan Peterson.
Speaker 5 (25:48):
Yeah, definitely indeed too. And of course, you know the
free speech that is the most important thing espressally freely.
I think that easy best that is the most critical
of all away from sender to receiver is free speech.
Speaker 3 (26:03):
Absolutely, we couldn't agree more. Did you hear about the
Ryan Holiday? The author of the obstacle is the Way
and many other stoic messages. He's a great New York
Times bestselling author and he talks about wisdom. But recently
he went to the Naval Academy I think was last month,
and of course he had to give him the slides
(26:25):
for his talk, and less than an hour before his talk.
He'd spoken at the Naval Academy three years running, so
it wasn't a new relationship. But they canceled his talk
an hour before he was to go on stage because
they asked him, would you please remove the mention of
the fact that we took three hundred and eighty one
books out of the Naval Academy library, And righty Holiday
(26:50):
is like, I wouldn't feel an integrity to do that,
because banning books is not free speech.
Speaker 5 (26:56):
No, it's not. In fact, the best books are the
ones that are banned. What Catcher and a Ryan. I
think there's some outsiders, and I think there's this too
long to list. Every time you hear about banned books,
it's like, that's like restricting first amendments, like we're supposed
to express. Phil You're right, but I could see why
he left cancer. Wherever it is three hundred and eighty
(27:16):
one band it's like why.
Speaker 3 (27:19):
And it was amazing to read the actual list of
books that they removed from the Naval Academy library. Books
by Maya Andelou really like the famous wasn't she a
Pulitzer Prize winning author.
Speaker 7 (27:33):
And poet, you know, very respected? And also.
Speaker 3 (27:38):
I'm a Canadian and American dual citizen. They removed the
Handmaid's Tale by Margaret Atwood. It's not like, because they're
going to remove that book from the Naval candidate, they
can't watch the sixth seasons of Handmaid's Tale on Hulu.
You know, it's a seminal, thought provoking book with a
feminist angle. Anyway, so I found I found Ryan Holiday's
(28:02):
stance admirable and then totally in alignment with what he's
teaching about Stoic principles, which is to control what you
can control and keep your center of integrity. And then
he gave the whole speech on YouTube. People can check
it out on YouTube, or they can check out Strategic
Basics on YouTube and find my quick little summary of
(28:22):
what happened, which was pretty mind blowing.
Speaker 4 (28:25):
Oh my gosh.
Speaker 1 (28:26):
Yeah.
Speaker 5 (28:27):
And of course, you know, you know, having your book
like fiction, non fiction and everything like that, and of course,
it also sparks some real world issues or just you know,
talks about the real world issues in a different manner
that's been going on for quite some time, like with Hulckleberry,
finn Mark Twain, there's underlying social issues, you know, Catcher
in the Rye, And I think the one that really
(28:48):
stood off for me was The Jungle, which was about
in somewhat it's like a nonfiction, colorful way, but it
was also talking about what really happened during the nineteen
hundreds when it came to immigration, the strike and everything
like that. And of course my favorite was Animal Farm
and it was all clever cartoons on that that it
had a very serious underlying message on that one.
Speaker 3 (29:09):
Well exactly, And the people who are banning books don't
seem to understand that.
Speaker 7 (29:13):
Actually, I think it's the responsibility.
Speaker 3 (29:15):
Of authors to write books that create controversy because they
want to shine a light on the issue. It doesn't
mean the author agrees with the characters in the plot.
It means they've chosen the plot and they've chosen diametrically
abrosed characters to shine a light on this issue, to
(29:35):
trigger or invite debate and discussion.
Speaker 7 (29:38):
And thought. In order to in order.
Speaker 3 (29:40):
To create or trigger debate and thought, you have to
have diametrically posed characters, and you've got to have a
plot line that that's kind of explosive. Right, So you
just if you talk about nothing and there's nobody upset, Like,
nobody's going to read that book and they're certainly not
going to debate it later.
Speaker 7 (29:58):
But the author's job, I.
Speaker 3 (30:00):
Think, is to shine a light on issues that are
worth talking about. Like in my book Magic Mystery in
the Multiverse, this fantasy book, I am actually shining a
light on a few things that matter, like censorship. The
evil Queen is actually a sensor and people get there.
Speaker 4 (30:16):
Oh interesting.
Speaker 5 (30:18):
I think the evil queen's out there social media. I'm
not gonna name the program or one of them, but
I do know of a few so called evil queens
on some of the networks that control it.
Speaker 3 (30:29):
So yeah again, right, So it's I mean, it's a fun,
entertaining book, but I've slipped in something for kids.
Speaker 7 (30:36):
Are the grown ups that read it to think about
what did they think about free speech?
Speaker 3 (30:42):
I'm not telling them what to think, challenging them to
think it through for themselves.
Speaker 5 (30:47):
And I think That's so important as well too, and
some other seven Blueprint tips with a or winner and
the book Tour Word's and Wealth find out in one
minute you listen to the Mic Waders Show at the
Mike Wader Show down dot compowered by Softwab Studios, brought
to Barrofessional sponsor to The Mike Wagner Show in Rush
Warring author me and must Day Missing the Sweet Somast
by Serena Wagner based on Life of King David, three
(31:10):
Squizit Paines and Kingdavid psalms. Check out the Sweet Songs
on Amazon keywords Sweet Samas, Serena Wagner and the Sensea
Swinging Eric Dannworth all of Me ericdimmusic dot com, Following Spotify,
YouTube and more will be back with the multicoun or
a winner of turn Words into Wealth after this time.
Speaker 1 (31:25):
Hey everybody, this is Eric Diamond and you're listening to
the Mike Wagner Show.
Speaker 2 (31:29):
The Mike Wagner Show is powered by sonicwebs Studios. If
you're looking to start or upgrade your online presence, visit
www dot Sonicwebstudios dot com For all of your online needs.
Call one eight hundred three oh three three nine six
zero or visit us online at www dot sonicwebstudios dot
(31:49):
com to get started Today Mention the Mike Wagner Show
and get twenty percent off your project. Sonicweb Studios take
your image to the next level.
Speaker 8 (31:59):
Hi, I'm Burl, legendary American author, and I'm here to
tell you about Missing, the new mystery suspense novel by
me and Most and Zea is really a good book,
very surprising. Never metaphor I didn't like especially in this book.
Here you have a main character whose life has been
filled with despair. His wife died a nine to eleven
is a young daughter died of a rare disease. He's
(32:19):
not a happy camper. What does he do for a living.
He's a physical fitness trainer. When somebody hardly knows, somebody's
never met, he only has encountered on our internet chat line,
goes missing. This is his journey. He's going to go
rescue them. This is his search for redemption and search
for his own personal promise. Land. He couldn't do anything
about the death of his wife, the death of his child,
(32:40):
but maybe he could rescue this woman he's never met.
That is if she exists, Missing by Me and most
in Zea international in scope, vastly entertaining, full of surprises.
I suggest you get it either paperback or an electronic
addition for your kindle. Missing by Me and mosen Zeia.
Speaker 1 (32:56):
Hey everybody, this is er Diamond. You're listening to the
Mike Wagner Shoe. You can check out our music and
know all about us at www dot ericdimandmusic dot com.
Follow us on Facebook, YouTube, Spotify, TikTok. You can friend
me on Facebook. You can follow me on Facebook, and
you can even buy both of my albums off of Facebook.
(33:18):
Just get a hold of me on the Facebook Messenger.
We have them available in CD or thumb drive. Thank
you so much and hope you have a great day.
Speaker 5 (33:25):
Mike Wagner Show is brought to you by Serena Wagner's
book The Sweet Sawmist now a veil on emsoon. This
book includes thirty exquisite pintings by well known and unknown
painters and Kingdavid songs. The Sweet Sawmist gives us a
new perspective on his life in this book through the
songs he wrote. His time as a shepherd in the
field is will. The book starts, and it goes on
to describe his complicated and turbulent relationship with King Saul,
(33:46):
as well as other events. It's a story of love, betrayal, repentance,
and more. It also offers advice on approaching God and
living a life that pleases him. Check out the book
The Sweet Sawmist by Serena Wagner now Availa one, Amazon
Keywords Sweet Sawmist Serena Wagner. Hey, Hey, this is Ray
Howers and boy are you in luck?
Speaker 4 (34:04):
Right place?
Speaker 2 (34:05):
Right time?
Speaker 5 (34:07):
Tuned into the Mike Wagner Show.
Speaker 3 (34:10):
You heard me?
Speaker 5 (34:14):
We're back with author Aurora Winter. Turn Words into Wealth
by Saint Page Publishing and the Mike Wenders Show. We
Better Say Page a lot of things, roar. This has
been really great. But of course we did cover maybe
one or two briefly of the seven blueprints to build
your business using the book, And what are some of
the other ones that you can highlight as well too?
As the other a blueprints?
Speaker 7 (34:36):
Great?
Speaker 3 (34:37):
Well, A book is a great way to establish authority.
So what is the root of the word authority.
Speaker 4 (34:43):
It's author ah good one oh.
Speaker 3 (34:46):
One of the things you can do, especially with the
non fiction book, is to attract premium clients, and because
they're premium clients, you will get paid premium prices because
you are the to or the number one authority on
that topic. So many people have done that, and in fact,
(35:09):
in my own small way, I do that. People can
get turnwards into wealth for free. I turnwords into wealth
dot com. But most of my clients come to me
after they've read the book, so they already know who
I am, they know what I stand for. They know
that I love to help people create books the easy way,
the spoken author way, and they know that I interview people.
(35:30):
They know that I only take on people whose books
I think will make a difference in the world, and
that that I have a center of integrity around that.
And so the people who are attracted to that, by
the time they sign up for a business breakthrough call
with me, they're already eighty percent sold.
Speaker 7 (35:47):
They just want to know how much is it and
how long will it take.
Speaker 3 (35:50):
But so many people have done that with their non
fiction books, from Never Split the Difference to the Talent
Code to mel Raw the let Them theory. If you
have a nonfiction book, it will draw people to you
and then you can invite them into your world to
come to your mastermind, come to your workshops, come to
(36:11):
your training, that sort of a thing. So if you
have specific expertise and you'd like to become the go
to expert in that area, a book is a great
way to go. So that's one way, and that can
easily generate seven figures. Another thing that people don't always
think through is what is the training or certification that
(36:34):
could go with this book. So, for example, Marie Kondo,
who wrote the wonderful books about the joy of tidying
up the Little Tiny Japanese Woman, she actually eventually created
a training program because people were like, oh, we love
to do this. Even though she's already explained how to
fold close and how to declutter your house. She's already
(36:56):
explained all that, but some coaches wanted to coach people
through the Marie Condo method. So they wanted to be
trained in the Marie Condo method and get certified in
the Marie Condo method. So before you know it, she
had another whole business. Do you want to think multiple
streams of income? And she offered the price may have
(37:18):
changed now, I think it was something like two thousand
dollars to get the certification and then five hundred dollars
a year to maintain your certification and keep your skills up.
But that's a seven figure business very easily. And Marie
Kando is also an example of turning her book into
a TV documentary. In her case, so even though English
(37:40):
is not her first language, Netflix did a series showing
her going into homes of orders and people who had
like a lot of clutter.
Speaker 7 (37:49):
And helping them clean it up.
Speaker 3 (37:50):
And she had to have a translator there because her
English is very modest. But it was a charming show.
So she's an interesting example of turning a nonfiction book
into both a coach training certification and also getting it
on Netflix. I've also used books to create certification programs.
(38:10):
I used to train coaches, and so that's another way
to go.
Speaker 7 (38:14):
And maybe, if you have time to talk, one more.
Speaker 3 (38:16):
Different method is you can use a book to attract
investors and launch.
Speaker 4 (38:22):
Oh that is a big one.
Speaker 5 (38:25):
I did not think about that. I'm glad you brought
that up.
Speaker 3 (38:28):
Yeah, thank you. Most people don't think of all of these,
so it's good to know. For example, Jason telekanis a
podcast called Angel and a book called Angel, and what
he does is he provides a lot of great free
content through his podcast and almost free content through his book.
But then he becomes the go to person and people
(38:49):
bring their startups to him to fund and he gets
a taste of the ones he participates, and he gets
them earlier than others. So that's a great model for him.
Another example of somebody who does that would be Acquisition
dot Com. Alex Hermosey wrote the book one hundred Million
Leads one hundred million Offers, and now he's had various businesses,
(39:11):
but now his business is basically, bring me your business
when you're ready to turn it into like big deal,
and he will help you with that process. So I
don't always got a nine figure business or something like that.
And he used his book as a very powerful way
of bringing deal flow to him. So there's those are
just touching onto some of the seven different ways that
(39:34):
are in turn words into Wealth and again people can
get the book on Amazon or at turnwords into Wealth
dot com.
Speaker 5 (39:40):
We will certainly do that. And how about your website
and your company website?
Speaker 4 (39:44):
How do you get a hold of you?
Speaker 3 (39:45):
Thank you? My company is Same Page Publishing, So go
to Same Page Publishing dot com and you can see
the success stories of the authors that I've helped to
get clear on their book to publish best selling, award
winning books. And my name is Aurora Winter and so
not surprisingly, my main website is a U R R
(40:08):
wi nt er dot com And if people would like
a weekly fro flow of free content, we're posting new
videos twice a week on YouTube at Strategic Basics. So
that's a fun way to take a deeper dive into
publishing success stories. For example, with tomorrow, we have a
(40:29):
success story going about going out about Colleen Hoover. You
may know her. She was an indie author, started with
basically less than nothing, writing on her kitchen table. She
hasn't made any secret about the fact that she was
broke anyway.
Speaker 7 (40:45):
She's self published.
Speaker 3 (40:46):
She didn't have any platform, no marketing, no agent, no publisher,
and her first book slammed him a New York Times bestseller.
Now fast forward a decade later, she's got multiple New
York Times bestsellers. I think she has four on the
list when my last check and her movie, her book
Verity is now being turned into is being filmed right now,
(41:07):
being filmed as the feature film Verity. So that's one
of the example of the kind of story that we
share on strategic basis.
Speaker 5 (41:14):
That is so amazing and we're looking forward to all
that were with the amazing Roar Winner of Turn Wars
and the Wealth by Saint Pace published here in the
Mike Wedders Show, just a few more things were What
else can we expecting twenty twenty five and beyond.
Speaker 7 (41:26):
Ah, that's a good.
Speaker 3 (41:28):
Question, Thanks for asking, Mike. I'm super stoked that the
third book of the Fantasy series is coming out.
Speaker 7 (41:37):
Probably June or beginning of July.
Speaker 3 (41:40):
So it's called Multiverse Mayhem, so then people can read
the whole trilogy, so check that out. I'm having fun
doing kickstarters. I'll probably do a kickstarter for that book,
and then people can get all kinds of extra gear
and special stuff. So that's really cool and life is good.
I'm off if I can help my clients turn their
(42:01):
books into movies at the Band Film Festival next month.
Speaker 5 (42:07):
And we're certainly looking forward to as well too. We
want everybody get involved in Who do you consider biggest
influence in the career.
Speaker 3 (42:13):
That's a good question. I have been influenced by so
many thought leaders. I still think in the end. C.
S Lewis impacted me the most. He changed my life
at nine when I decided to be a writer after
reading The Lion, the Witch and the Wardrobe. And then
we didn't touch on this, but much later my husband
(42:34):
died suddenly.
Speaker 4 (42:35):
I'm so sorry, thank you, and C.
Speaker 3 (42:38):
S Lewis helped me again his Diary of Healing after
his wife died, which is the books called.
Speaker 7 (42:49):
Like Forgetting what The book is called Grief Observed?
Speaker 3 (42:52):
Thank you a Grief Observed and it was made into
the movie called Shadowland with Anthony Hopkins.
Speaker 5 (42:58):
Oh, Shadowlands, I remember that, yes, So.
Speaker 3 (43:02):
I was like, what are the chances that the same
author would impact me so profoundly twice in my life?
And because I read the book the Grief Observed, I
later published my own Diary of Healing was the first
book published. It's called From Heartbreak to Happiness and it
(43:22):
was endorsed by doctor Wayne Dyer. So I have to
give a shout out. C.
Speaker 5 (43:26):
S Lewis, that is so amazing one of our favorites.
And what's the best advice you can give the a
brit at this point?
Speaker 3 (43:33):
Best advice I can give at this point is to
really check into what's alive in you? What are you
passionate about? What are you what are you angry about?
Speaker 7 (43:46):
What do you love? What do you hate? What do
you wish everybody knew? What are the things that make
you go? Really?
Speaker 3 (43:53):
I can't and start off by just journaling about those things,
or if you don't like writing, star it off by
recording videos about those things just for yourself.
Speaker 7 (44:05):
This is key.
Speaker 3 (44:06):
Just do them for yourself so that you become more
deeply connected to what you care about and why, because
if we immediately start writing for the public or recording
videos for the public, we tend to shut down, We
tend to play small. So I want people, I encourage
people to take ninety days at least and get more
(44:26):
deeply connected to what's alive in you and what your
purpose is and what you would share with people if
you could. And once you have stoked those fires for
ninety days, I have a ninety day challenge. Actually it's
in turn words into wealth. It's like every day right
to be just five minutes every day. Read again, it
could just be for five minutes and then once a
(44:49):
week review what you have read and review what you
have written.
Speaker 7 (44:54):
And if you do that, every day for ninety days.
Speaker 3 (44:57):
At the end of ninety days your life, I promise
we'll have changed, or you can send me let me
know that you were the exception. Why it changes is
because you notice the things that you're complaining about. And
then I would challenge you stop complaining, do something about
those things that are bothering you. Or if there are
(45:19):
things that you can't do anything about, accept release forgive. So,
for example, I couldn't do anything my husband's dead no
matter how much I complain about that, He's not going
to revive. So that's an example of something to accept.
But if I'm complaining about I don't know the tap
dripping in the kitchen, hire.
Speaker 7 (45:38):
A plumber handle it right.
Speaker 3 (45:42):
And then if you reflect each week on what you've
written and what you've read, you'll notice the things that
leap out at you at the books that you're reading.
Speaker 7 (45:50):
Read, and you know, read inspire read good books, and
you will notice how.
Speaker 3 (45:59):
You will notice how you're life is blessed and that
will probably inspire you to want to be a bigger
blessing to others.
Speaker 4 (46:07):
And I think that's great.
Speaker 5 (46:08):
And I think that's great as well too, which is
really amazing. You're just a wonderful inspiration. I'm gonna say
that you hear the multi title roar winner of turn
Words into Wealth by same page Publishing here on The
Mike Weaders Show. Or a very big thank you time
You've been absolute fantastic, learned a lot looking forehead and
soon keeps up to day, Keep in touch, lave avy
back and wi your website. How do people contact you?
(46:29):
Where people purchase or check out your book?
Speaker 3 (46:32):
Yeah, they can go to Amazon and get turn Wards
into Wealth, or they can grab the free copy right
now Magic Mystery and the Multiverse, the first book in
a young adult fantasy or faith.
Speaker 7 (46:43):
Want the free version of turn Words into Wealth, they
can go to turn Words into Wealth dot com.
Speaker 5 (46:50):
We will certainly check that out once again. R A
very big thanks you time you've been abs the amazing
looking forehead. Soon keeps up today, keep in touch, loveavy back,
We wish I'll best and rare you definitely have a
great pitta he thanks night.
Speaker 2 (47:01):
The Mike Wagner Show is powered by Sonicweb Studios. If
you're looking to start or upgrade your online presence, visit
www dot sonicwebstudios dot com for all of your online
needs call one eight hundred three oh three three nine
six zero or visit us online at www dot Sonicwebstudios
(47:21):
dot com to get started Today, Mention the Mike Wagner
Show and get twenty percent off your project. Sonicweb Studios
take your image to the next level.
Speaker 1 (47:31):
Hey everybody, this is Zeric Diamond. You're listening to the
Mike Wagner Show. You can check out our music and
know all about us at www dot Ericdimandmusic dot com.
Follow us on Facebook, YouTube, Spotify, TikTok. You can friend
me on Facebook. You can follow me on Facebook, and
you can even buy both of my albums off of Facebook.
(47:52):
Just get a hold of me on the Facebook messager.
We have them available in CD or thumbdrive. Thank you
so much and hope you have a great day.
Speaker 7 (48:00):
Hi.
Speaker 8 (48:00):
I'm Burl Bear, legendary American author, and I'm here to
tell you about Missing, the new mystery suspense novel by
me and Most and Zea is really a good book,
very surprising. Never metaphor I didn't like. Especially in this book.
Here you have a main character whose life has been
filled with despair, his wife died. A nine to eleven
is a young daughter died of a rare disease. He's
not a happy camper. What does he do for a living.
(48:23):
He's a physical fitness trainer. When somebody hardly knows, somebody's
never met, he only has encountered on our internet chat line,
goes missing. This is his journey. He's going to go
rescue them. This is his search for redemption and search
for his own personal promise.
Speaker 1 (48:38):
Land.
Speaker 8 (48:39):
He couldn't do anything about the death of his wife,
the death of his child, but maybe he could rescue
this woman he's never met, that is, if she exists.
Missing by Me and most in Zeia international in scope,
vastly entertaining, full of surprises. I suggest you get it
either paperback or an electronic addition for your kindle. Missing
by Me and mos in Zea.
Speaker 5 (48:57):
The Mike Whitner Show is brought to you by Serena
Wagner's book The Sweet Sawmist, now availed on emsoon. This
book includes thirty exquisite pinions by well known and unknown
painters and King David songs. The sweets Amist gives us
a new perspective An's life in this book through the
songs he wrote his time as a shepherd in the
field is where the book starts, and it goes on
to describe his complicated and turbulent relationship with King Saul,
(49:18):
as well as other events. It's a story of love, betrayal, repentance,
and more. It also offers advice on approaching God and
living a life that pleases him. Check out the book
The sweets Amist by Serena Wagner, now available on Amazon
keywords Sweet Sawmis Sorena Wagner.
Speaker 6 (49:35):
Thanks for listening to The Mike Wagner Show powered by
Sonicweb Studios. Pasit online at Sonicwebstudios dot com for all
your needs. Mike Wagner Show can be heard on Spreakers, Spotify, iHeartRadio, iTunes,
YouTube Anchor, FM Radio Public, and The Mike Wagner Show
dot Com. Please post our program with your donations at
the Mike Wagnanshow dot com. Join us again next time
(49:57):
for another great episode of The Mike Lagenshow
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com