The NAB Podcast

The NAB Podcast

The voice for America’s broadcasters goes behind the mic, covering the topics, issues and innovations that impact America’s broadcasters the most.... Show More

Episodes

June 29, 2020 22 min
Liz Crider Huff, director of Affiliate Success, Second Street, explains the most effective ways for stations to reach and engage audiences over the summer using contests, promotions and email campaigns. Also, learn about the various operational resources at your fingertips in NAB's Coronavirus Response Toolkit for Broadcasters.
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Expert social media strategist Lori Lewis, founder of Lori Lewis Media, shares some best practices for station brands, on-air personalities and podcasters as they engage, inform and entertain online audiences during these extraordinary times.
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Many industries are rethinking their workflows. Joseph Maar and David Schleifer from Networked Everywhere, Connected Forever (NECF) join us to discuss how hybrid and virtual workflows in video production can help television broadcasters increase content productivity while also saving valuable resources.
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Brian Lawlor, president, Local Media, The E.W. Scripps Company and Sean McLaughlin, vice president, News, The E.W. Scripps Company detail Scripps’ on-air and online initiative “The Rebound,” which features stories and resources within their 42 markets that are focused on helping citizens and businesses in their communities bounce back and make sense of various social and economic programs available.
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The Radio Advertising Bureau’s Senior Vice President of Professional Development Jeff Schmidt details the current state of radio advertising, how sellers can effectively engage clients, the type of campaigns they should be creating, which local clients to prioritize and more. Also, more specifics on NAB's Coronavirus Response Toolkit for Broadcasters.
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Brad Seitter, executive vice president, Local and National Business Development, Television Bureau of Advertising talks revenue generation, reemerging ad categories, the summer sales outlook and connecting with clients in this can’t-miss conversation for broadcast television managers and sellers. Also, details on NAB's Coronavirus Response Toolkit for Broadcasters.
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Industry stalwart Fred Jacobs, president, Jacobs Media dissects recent listener trends, previews what’s to come in the next Jacobs Media COVID-19 research study and has some encouraging words for radio. Also, find out what’s available in NAB's Coronavirus Response Toolkit for Broadcasters.
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Allison McKee, vice president, Human Resources, NAB discusses various ways to keep remote employees engaged, productive and connected as well as what HR-related considerations companies should be exploring as the United States gradually reopens. Also, learn about the various operational resources at your fingertips in NAB's Coronavirus Response Toolkit for Broadcasters.
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Tom Poleman, president of National Programming Group for iHeartMedia, details multiple on-air initiatives his stations have launched to better serve their local communities during the coronavirus pandemic. Also, learn about the various editorial resources at your fingertips in NAB's Coronavirus Response Toolkit for Broadcasters.
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Nicole Gustafson, vice president and senior legislative counsel, Government Relations, National Association of Broadcasters (NAB), outlines the various financial relief packages Congress has approved to help small businesses, including broadcasters, and looks ahead to what other legislation may be signed into law. Plus, discover all the financial relief resources NAB has gathered for broadcasters at nab.org/stimulus.
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Veteran Fox 13 Tampa Bay Field Photographer Mike Fiol reveals his best practices for filming local, breaking news stories during the coronavirus pandemic. Learn what’s changed and what precautions field photographers need to take. Also, learn about all the resources at your fingertips in NAB's Coronavirus Response Toolkit for Broadcasters.
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Andrew Finlayson, executive vice president of Digital and Social Media Strategies at SmithGeiger, offers useful tips and best practices for broadcasters during this time. Also, learn about all the resources at your fingertips in NAB’s Coronavirus Response Toolkit for Broadcasters.
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Amanda Hull, general sales manager for Hearst Television’s KCCI in Des Moines, Iowa, delves into hot topics for small and medium market television broadcasters. She and NAB’s Anne Frenette discuss impression-based selling, recruitment, employee retention and planning the new NAB Sales and Management Television Exchange.
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BIA Advisory Services Senior Vice President and Chief Economist Mark Fratrik gives an in-depth account of how much political advertising revenue is in play during 2020, where the dollars will be spent and what strategy broadcasters can employ to entice big spenders.
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NAB’s Sue Keenom and Michelle Lehman detail the importance of the upcoming State Leadership Conference and relay tangible tactics and tools for broadcasters to use when communicating with their elected officials, both in Washington, D.C. and in their hometowns.
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December 9, 2019 12 min
NAB Senior Manager of Public Service Suzie Raven discusses the different ways NAB promotes broadcasters’ outstanding community service efforts to the public and policy makers. Learn more about opportunities to share important messages with your community, including the bi-annual Congressional PSA campaign.
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December 2, 2019 21 min
Captured at the 2019 Radio Show in Dallas! TM Studios’ creative directors Dave Bethell and Ryan Drean take you inside the audio production process at one of the largest audio creative agencies in the country. Hear in-depth insights on imaging theory, effective earworms, jingle creation and impactful commercial scriptwriting.
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November 18, 2019 23 min
Captured at the 2019 Radio Show in Dallas! Radio Show student scholars and Gen Z session speakers Amari Vann and Wilnir Louis, along with Heather Birks, executive director, Broadcast Education Association, discuss all things radio and describe how they navigate today’s crowded media landscape.
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Captured at the 2019 Radio Show in Dallas! Tim Clarke, vice president of Content and Audience for Cox Media Group returns to the podcast to discuss audience engagement strategy, brand positioning and digital content integration in radio.
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Mary Quass, chairman and CEO, NRG Media and 2019 National Radio Award Recipient joins us just after receiving the award to reflect on her career, discuss radio’s vibrant future and describe how technology is reshaping the business. Plus, learn some fun facts about her home market, Cedar Rapids, Iowa!
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