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September 12, 2025 15 mins
Norm Murray speaks with John Fini, the President & Co-Founder of the Head For The Hills Craft Beverage Festival. September 13, 2025 is the event's 10th year of giving all proceeds to charity. Norm has emceed each year.
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Episode Transcript

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Speaker 1 (00:00):
The views expressed in the following program are those of
the participants and do not necessarily reflect the views of
Saga nine sixty AM or its management.

Speaker 2 (00:21):
I'm Nora Murray. You're listening to News Talk Saga nine sixty.
It's great to have you along today. And I've been
looking forward to this weekend for a long time. In fact,
every year I look forward to this weekend because tomorrow
it's the head for the Hills Craft Beverage Festival, happening
at the Trafalgar Sports Parks in Georgetown, which is one
of my favorite venues too. By the way, my kids

(00:42):
played soccer there for years and they grew up in Georgetown.
I know the area very very well and I love
being MC on stage. I feel very very honored every
year to do the easy stuff. Quite frankly, I welcome
the bands to the stage and call out some people who,
you know, we want to recognize, such as the charities

(01:03):
that are being that are benefiting from this great event
where thousands of people come out. Now, I don't want
to steal the thunder away from John Feeney, though John
is joining me on the phone. He's the president and
co founder of the Head for the Hills Craft Beverage Festival,
and it's been quite an incredible ride for John and
his great team. And I really thank you John for

(01:24):
joining me today. How are you?

Speaker 1 (01:26):
I'm great onran How are you great?

Speaker 2 (01:28):
I'm so excited about tomorrow. Now we're we know here
we are where you've been working like a dog, I'm sure.
But I want to go back John before we talk
about this year's festival, which of course we will do
and everybody should go to headfothe Hills dot ca A
for all the great information. But can you take us
back to the beginning your affiliation with this How did
this idea start? Do people think you were crazy in

(01:51):
the beginning?

Speaker 1 (01:52):
Well, if they didn't, then they do now right, Yeah,
this our first festival was ten years ago and it
started we had a group of like minded people that
were involved largely with local service club, the Lions Club,
the Roadary Club and so on, and we were having
these discussions about how we could create an event that

(02:16):
would benefit local charities and those most in need in
our community and get people to come to Georgetown to
see how great it is to you know, to see
the hillside and see what we had to offer and
It took quite a while for us to sort of
get get organized, but obviously we were able to do

(02:37):
so and it's worked out very well.

Speaker 2 (02:40):
Whose idea was it to say, I know, let's associate
this beautiful charitable idea with beer.

Speaker 1 (02:50):
Yeah, well it was, you know, back ten years ago,
it was the Ontario craft brewing companies. We're just really
starting to merge, We're about to get into this massive growth,
and it was something a beer festival at the time.
Now it's a beverage festival. A beer festival at the
time was still pretty unique and there was nothing like

(03:14):
it sort of in our area. And so we got
to talking to a lot of the Ontario craft brewers
and we fell in love with them. They're just so
supportive of one another and really enjoy what they do,
so it was really sort of easy to get behind.

Speaker 2 (03:28):
John Feeney is joining us. He's the president and co
founder of the head for the Hills Craft Beverage Festival,
happening tomorrow at Trafalgar Sports Park. I'm going to be
on stage once again introducing bands and such. But the
most important part about this are the fantastic charities who benefit.
You've had some great memories over the years. What are
some of the years that stand out for you? If
I had to say to you, what are your most

(03:49):
memorable years or instances if you will, events, people, bands,
anything that stand out for you over the ten years
of this great, great festival, what would you.

Speaker 1 (04:00):
Say, Wow, I could how much time do I have? Well,
my first memory was our very first festival. We really
had no idea what we're doing. You know, we were
sort of flying by the seat of our pants to
get this going, and we expected that we would maybe
get five or six hundred people in that first year,
and we ended up with fifteen hundred people. We had

(04:21):
to shut the doors and sell out and it really
just grew from there all the way to twenty nineteen.
Was our largest festival before the dreaded sea word COVID,
and we had almost and we were just surprised again
there we had over six thousand, almost six thousand people
come out to the festival. You know, we had a
couple of years pause and we'd come back two years

(04:44):
later and it was great to see people again after COVID,
and you know, people embraced us, embraced the festival and
came back. So lots of great memories. But I think
over the years, what I'll remember the most when I
look back on this time is that, you know, given
that we are entirely volunteer run, that every dollar goes
to local charity, we eventually were surrounded by like minded people,

(05:09):
all people who wanted to give back, all people who
wanted to support everyone, from the people who bought tickets
to the ones who volunteered, to the breweries who mentioned
that they would come to our festival and no others
because we were just supporting our community. And we're now
surrounded by a whole bunch of like minded people that
have fun putting this on every year. So I really
do there are lots of great memories, but at the

(05:30):
end of it, I think it's just going to be
the people that I look back on fondly.

Speaker 2 (05:35):
Well said, you know, it's constantly, consistently, i should say,
ranked amongst the top beer festivals and the entire province,
isn't it It is, yeah, which voted on by the
people who go to beer festivals too, and that's great.
I've got so many great memories myself too, you know,
from the fantastic performances of all of the bands, the

(05:59):
Mountain Lion and Trappers who have finished every single one
of them. They've been the headliner, or just bring the
house down the people, like you say the year that
there was that terrible rain storm that literally I think
took the roof off of the giant tent. We had
to hold it down with our holding onto the big
steel corners to hold it all down. There's been some great,

(06:23):
great moments. But you know something that stands out for
me too, John, when you talk about people, is the
safety of it. In all of the years you correct
me if I'm wrong, I've never known of there being
a problem with anybody or anything or any health. You know,
nobody's been hurt or you know what I mean by this,
Like when you have an outdoor festival, sometimes you don't
know what can happen. But you guys have handled it

(06:46):
so well. It's been so well organized. Everybody is safe
and it gets home safe.

Speaker 1 (06:51):
Yeah.

Speaker 2 (06:51):
Right.

Speaker 1 (06:53):
And when we got this started, one of our priority
was to make sure that people could come and have
a great experience in a great time, but we wanted
them to also get home safe. And we've done things
like we've got shuttles that take people around Georgetown and
bring them to the festival and act in Glenn Williams
all the surrounding areas we have. We always pay for

(07:13):
extra police to be have a presence and encourage people
to take safe way home, call a uber, a call lift,
do whatever it takes, call a taxi to make sure
you can get home safe. And we relate that message
from start to finish. And everyone who comes has been
they've taken that message to heart, so we don't We're

(07:34):
happy that that's been the case.

Speaker 2 (07:35):
John Feeney is the president and co founder of the
Head for the Hills Craft Beverage Festival, happening tomorrow at
Trafalgar Sports Park and Georgetown. Get your tickets at the
gate on the way in. There's always some people who
end up showing up on the day of to get in.
I mean tickets have been sold in advance, but you
can go to the website Head for the Hills dot
ca A for the full story, which by the way,

(07:56):
involves the rare occurrence of seeing Rotary Club, Lynewanas and
Kinsman uniting for this incredible festival to raise money for
some outstanding charities. And I want to mention for everybody
by the Way to Care, which is the Community Alliance
Reaching Everyone, Network Care, Cancer Assistance Halton Hills, The Towns

(08:18):
in Smith Foundation, Food for Kids Halton. I mean, these
are some really well known and such deserving charities, and
I'm sure they really appreciate what you've been doing.

Speaker 1 (08:30):
Yeah, in the ten years of the festival, we've been
able to donate. After this year, we'll be able to
donate donate over six hundred thousand dollars. WHOA, Yeah, it's
and it's the you know, we wanted to keep the
support local to help those in our community. And these
the organizations have changed over the years, but every one

(08:52):
of them along the way has been deserving and contributed
to making Georgetown and Halton Hills a better place to live.
So we're we're happy to support them and they support
us to them. The day of the festival, it takes
a couple hundred volunteers to make sure that everybody's safe
and has a good time, and a lot of those
volunteers come from the charities themselves, so they're helping too.
So it's been great.

Speaker 2 (09:13):
Yep. Well, for sure, I'm one of the volunteers. I'm
happy to stand on stage and talk about the bands
and the festival and such whenever an announcement is needed
and everything. And there's a great list of beverage vendors
out this year. I know it started off as a
beer festival, it's not so much anymore. Sure there are
great breweries represented, but you got some other beverages represented
there too, like ciders and such.

Speaker 1 (09:34):
Right, absolutely, ciders and seltzers. We've got a meat company
coming this year, back by Bees, which I'm very curious
about because i haven't had the pleasure of going to
their facility to sample them, so I'm not going to
be able to sample them after the festival, but I'm
very curious to see. But we've also got some mixed

(09:55):
beverage companies so as well wine so's we We're originally
a beer festival, like you said, and what the feedback
we received was that the people would love to come,
but they just don't drink beer. And now as those
people's tastes have changed and they like different beverages than
we thought, we better change too. So definitely beer is

(10:15):
still our core, but we've got a lot of other options.

Speaker 2 (10:17):
Available and it's a great way to sample some of
the craft beers too. You know Dixon's will be there,
Bob Cage and Wellington Brewery Anderson craft Aale Stockyards. I'm
only scratching the surface on this too. I'm not going
to be able to get through all of them, but
there's a long list of them when you go to
Head for thee Hills Dot c A slash Beverages, and
then the food is incredible to the food vendors, the

(10:39):
food trucks and there's a variety of foods represented at
which I've been really impressed by. It's been so not
everything from you know, the Big Jerk right through to
didn't we have like ice cream there last year too?
I mean it's been amazing.

Speaker 1 (10:54):
Yeah we did something for everybody here.

Speaker 2 (10:56):
Yeah, for sure. So there's tons of food there and
as well as the beverages obviously, and then of course
the entertainment. Samantha Ava, who is going to be performing
on stage starting off. I believe it'll be Almost Cool.
We spoke already to the guys from Almost Cool a

(11:17):
little bit earlier on to Matt Sykes who's one of
the lead singers. They're a cover band. And then wrapping
it all up once again, the legendary Mountain lion trappers
who bring the house down every single time. And there's
lots of games going on too. I mean, you guys
really get a tremendous involvement from the whole community here. John.

Speaker 1 (11:38):
Yeah, we want everybody to come out and enjoy themselves,
and so we've got a little something for everybody, whether
it's the beverages or food, or the games and some
great entertainment. So it's going to be another fantastic year.

Speaker 2 (11:49):
Now, there is a rumor going around that you're taking
a year off next year. Can you speak to that
a little bit? What can we expect in twenty twenty seven.

Speaker 1 (11:57):
I have no idea. No, Well, we're it's been a
tough year for festivals. There's been a number of them
that have closed down, and it's just been a little
tough out there. And we thought that after ten years
for ourselves, you know, we've had some challenges ourselves, but
I think we were at the point after ten years

(12:19):
that maybe we could reinvent ourselves a little bit. So
we thought we'd take the opportunity to celebrate the ten
years this year, take a year off in twenty twenty six,
reinventor take that time to reinvent ourselves and then come
back strong again as Head for the Hills in twenty
twenty seven. So those are a really early stage because
we've been so focused on making sure that tomorrow goes well.

Speaker 2 (12:37):
So John Feeney joins us. He's the president and co
founder of the Head for the Hills Craft Beverage Festival,
happening tomorrow at the Trafalgar Sports Park in Georgetown. I'm
going to be there about eleven o'clock in the morning.
The music, I think starts a little after noon and
it's going to be an all afternoon event. And you

(12:57):
can see the bus schedule online at headfoth Hills dot Ca.
The shuttle and it will take you to numerous places
around Halton, primarily I guess really, but I mean, you
really have an assortment of places where people can get
picked up and dropped off.

Speaker 1 (13:14):
Everything is safe, right, that's right, And they every year
the buses are full and they're running the entire day.
We're happy to see the usage so high. Everyone wants
to make sure they get home safe. But if you
can get yourself into our area, into our neck or
there's a place for you to stop and jump on
one of the shuttles.

Speaker 2 (13:32):
Follow them on Facebook at Head for the Hills Festival
on Instagram at Head for the Hills Craft as well,
and I'm going to be posting probably throughout the afternoon
as well, I know, John, will and everybody else, all
the other great volunteers, a couple of hundred volunteers, a
lot of money being raised for a great cause at
the end of the day, that's really what this is

(13:53):
all about, for all the great people and charities who
are so deserving. John Feeney, what a pleasure to speak
to you, and congratulations ten years and there's more to come,
I know, but I just want to mark this occasion.
It's a very special time. You should be very very
proud of yourself and your incredible team for the amount
of money you've raised for a great cause and for

(14:14):
the good time you give everybody right around the beginning
of school. Looks like the weather's going to be good
too tomorrow, right, Oh, I'm.

Speaker 1 (14:20):
Just knalking on wood. Yeah, it looks it's gonna be
a great day. Yeah, it's gonna be great weather, no
rain to no rainstorms this time, but yeah, yeah, thank
you Norm for your support this year and over the years,
and thank everyone out there who's come to the festival.
It's been a great ride and we're hoping that tomorrow
is going to be another fantastic at the festival.

Speaker 2 (14:37):
You are the best, John, Thank you so much. I'll
see you tomorrow.

Speaker 1 (14:41):
Thanks Storm, see you tomorrow.

Speaker 2 (14:42):
I'm Norm Murray. This is News Talk SAGA nine sixty
Go to headfothe Hills dot c A

Speaker 1 (14:57):
Stream us live at Saga d a M dot c
A
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