Episode Transcript
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(00:05):
Welcome to the Powerof Authority Spotlight.
I'm your host, Michelle Prince, founderand CEO of Performance Publishing Group,
making a difference one story at a time.
We'll be shining the light on successfulfounders, entrepreneurs, business
owners, and leaders that are gettingresults and making a difference.
We'll talk about how they builttheir businesses, are creating
(00:26):
movements, and leveraging the powerof authority in their own right.
Be sure to stick around toand we'll reveal how you
Hey, everybody, and welcome to the Powerof Authority Spotlight, where we shine the
light on entrepreneurs, leaders, founders,people that are doing amazing things, and
(00:50):
they're making a difference along the way.
And my guest today is someoneI've known for many, many years.
I can't wait to introduce you to him.
But first, this episode is broughtto you by Performance Publishing.
Have you ever thoughtabout writing a book?
Well, everyone has a story, and as soonas you get your story out of your head
and onto paper, you That's when you canstart making a difference in the world.
If you want more information orto grab a free strategy call, just
(01:11):
go to performancepublishinggroup.
com.
That's performance publishing group.
Let me introduce you now to my, my specialguest, , Chad Whitmire, who I have known
since I was, my goodness, in my twenties,, but he, his career is very vast.
It includes military veteran,entrepreneur, senior executive,
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COO in the personal developmentand corporate training field.
Antique importer and restorer, businessconsultant, retail management, and
now is heavily involved with hischurch, nonprofits, and ministries.
In addition to every sporting eventfor his grandson, which is very many.
Chad lives in McKinney, Texas,near his daughter, Catherine, her
family, and near to his daughter,Elizabeth special needs community.
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Chad, I'm so excited tohave you on the show.
Thank you for joining us.
Well, I'm excited to be here.
Thank you.
I know.
My gosh.
Well, first we have to start with,we have known each other for a very,
very long time, but in different ways.
I first met you in,let's see, it was 1994.
When I cold called on the ZigZiglar Corporation, trying to
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sell copiers, I remember, yes,because you were CEO at the time.
Yep.
And I remember you because youwere obviously in leadership.
I was in my twenties.
I looked up to you, , physicallyand literally like, you know,
just, , because you were.
One of the main leaders in the company.
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And I knew you, but from a very differentplace then than I, how I know you today.
So it's been really great reconnectingwith you all these years later.
Oh, great.
Yeah.
It brings back lots of memories.
Yeah.
Well, so let's, let's start with,we, we have a lot to talk about today
because you do have a new book outand there's so many great things
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that are happening around that book.
And I do want to get to that, but firstgive us a little bit of background as to.
I read your bio, but youhave a very vast background.
So kind of walk us through where yougot started and I'll, you know, up to
where you're, what you're doing today.
Well, , let's see, we moveda lot as a growing up.
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My dad was in the corporate insurancebusiness, having had a, like a
35 year career in the military.
And, , so I was always, Iwent to four high schools.
Which meant I was always the new kid.
So at that time I had troubleassimilating and, , I was very shy.
I went to college.
, I didn't want to go to college untildad pulled me out of bed at 6 AM one
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morning and, , went out on the backporch and we were stood there waiting.
I didn't know what for, but then thegarbage truck came by and there's
two guys on the back in those days,throwing metal cans into the back of
the garbage truck and after it pulledaway, he looked at me and said, no.
Without a college education, boy,that's about the best you can expect.
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So I said, okay, I'll go to college.
And so I ended up, I
kind of didn't want to go tocollege again, but I did apply to an
assistance center that gave me dozensand hundreds, actually hundreds of
colleges I could go to based on whatI filled out on the application.
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I came back from being a lifeguardthat summer and, , sitting there going
through all this stuff, all this mail.
It was a big pile on the floor.
Dad's reading the, , New York Times,which was pretty thick, you know,
and, , I was talking out loud andwhen I got to Oklahoma City, I said,
Oklahoma City University, and Dad justpiped up and said, That's a good town.
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I've got an office there,one of his offices.
He ran a multinational, , insurancecompany at the time and had been
there, I guess, on business.
So on Monday morning, I called up theschool and said, , have you got any room?
They said, sure, I'll be there Thursday.
So, you know, Thursday I show up on aplane and I'm met by somebody right there.
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So it was.
The people in Oklahoma are super friendly.
If, if you think Texans arefriendly, Oklahomans are too.
So, , that was four yearsof, , college in Oklahoma City.
Lots of great experiences,but that's another book.
Yep, I'm sure it is.
If I dare to write that one.
And then, , I kind of got tiredof going to college in 1971
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and, , kind of told them I wasleaving, figure some things out.
But I was only about 10hours short of graduating.
And, , I went to help my, my greataunt up in the Adirondacks, her, , my
great uncle had just passed and, , shehad a business to run and try to sell.
So I helped her there for therest of the summer, got back.
I got my draft notice.
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This is during Vietnam.
So I got my draft notice and, , Iwent running around to all the
different recruiters to see whatkind of a deal they were offering.
The only one that I had no ideawhat they did, what their uniforms
looked like, was the Air Force.
So I joined the Air Force.
And I spent four years doingthat, most of it overseas, in
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Europe, Germany to be specific.
And that's when I started gettingentrepreneurial ideas about it, I just
wanted to be in business for myself.
I didn't want to be acorporate employee of somebody.
I guess this is because my dadhad been forced to move many times
and I felt like the kids wereon the short end of the stick.
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So when I got back, I went back tocollege to pick up some courses and
two friends of mine were going toOklahoma, were going from Oklahoma City
down to Dallas and they were going tosell antiques because they had a guy
that could buy antiques in Europe.
For them and ship it to them.
And I just said, Hey, can I go too?
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So I up and ended up in Dallas in 1975.
, we learned from the ground up how tobe entrepreneurs, how to, how to sell
antiques, how to put together antiques.
And it was, everything came in piecesand I learned how to restore them.
I hired a, , Old gentleman fromJamaica who was, turned out to
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be a master craftsman and taughtme how, how to do everything.
He took all my tools away from me at firstand said, when, even though I was the
boss, he said, when, when you learn how tosharpen these, I'll give them back to you.
That's the first thing.
Put you in your place.
That is a, that's aanalogous to life itself.
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You got to sharpen, sharpen your tools.
Before you can do a good job in anything.
So, , and then one of my partners went ona date, he went home to North Carolina.
And he came back with awife, kind of surprised us.
And she went to work in a littlelinen shop down near downtown,
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a boutique shop, high end.
She met a girl there that shethought would be perfect for me.
I had burned out on thedating scene in Dallas.
, and so I've signed off.
I'm not going out.
I'm not looking for anything.
Took them, took her and her husband,Chris, four months to convince
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us to go out on a date together.
So we did, and it was kind of magical.
And that was it.
And nine months later we got married.
So, but then for the second date.
First date was a success.
Second date, I asked her out.
She said, yes, but youhave to answer a question.
Okay.
She said, do you know who Zig Ziglar is?
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I said, What is that?
I had no idea.
It was an odd sounding name.
And I said, No, I don't.
I said, Okay, we can go out.
It turns out later, I learned,she told me, she said, I was
just tired of people, salespeopletrying to date me to get to Zing.
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Because it was becoming very popularat the time as a motivational
speaker and sales trainer,pretty famous in the sales world.
So, but it was all going to be.
I didn't think anybody hadto be motivated in life.
I either woke up that wayor you did, you know, you.
You walked that talk or you didn't.
So, , about a year later, I've started,I left the antique and restoration
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business and went to work with Zink.
And we had, I think we had three orfour people in the office at the time.
And when I was starting to travelwith them to, , sell the book at
the back, at the back of the room.
We had one book and one tape set.
So when I wasn't travelingwith them, he said, go door
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to door, business to business.
I'm gonna sell one book and one tape.
And I said, how do I do that?
He said, listen to the tape.
And that was my sales training.
But, , so as the company grew,we, . We grew from there to about
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70 people by the time you walkedin the door to sell copiers to me.
That's right.
I built a fully automated distributioncenter, high speed duplication for
audio and video recording studio.
I essentially did allthe packaging, all the.
Books did all the contractsfor intellectual property,
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pretty much did everything.
So, , you've seen a side of thatworld that very few have seen.
And, and what's really interesting,you know, having worked at Ziggler
too, I, people always ask him,what was it like working for Zig?
You worked for him, but you were also.
Married in the, like, to hisdaughter and in the family.
So I'm sure you get that question a lottoo, but what was it like, you know,
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and basically being related to, well,first of all, it was pretty much 24
7 family vacations turned into boardmeetings, family dinners turned into.
Many, many conferences.
And how about this new product?
But Zig himself, people alwaysask me, what was he like?
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Well, I tell him as soon as he stepsoff the stage, he's an introvert.
And he, but he was, what yousaw on stage is Zig Ziglar.
Everything about him was, , Clear,honest, transparent, and even as family
things, the girls would have to go gethim because he'd be sitting in a chair
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thinking about either a speech comingup or a new product, and they had to
drag kind of drag him into the family.
, activity, whatever it was after a while,I got into it, but he was an introvert,
but he was, it was, , it was interestingjust being part of the family is, , it'll
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figure out later when I had to, when Icame to write the book, but, , I pretty
much had developed a mask that I woreabout, , what I thought other people
would want to see me and as or act like.
And, , so I was pretty good at it.
Yeah, I think, you know, and I reallywant to segue to the book, because I
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think this is so important because and.
Having known you in a period of,of that, you know, I, I, there was
so much I didn't know about you,but to your point, you wear a mask.
I mean, I, I've worn a mask and somany times in my life, and especially
the, , when I was younger and, andI think there's a lot of people
listening that can relate to thatbecause we're all masking something.
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So let's talk about the book andtalk about, you know, first of all,
it's confessions of a wonderinggenerality explain the title to us.
Well, , it is a play on words.
, I have always wonderedwhat my purpose was.
Why am I alive?
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What am I, what is my role here?
And what am I supposed to do?
I was just seeing, seeing in theworld what was going on around me.
Picking and grabbing things as that'smy purpose, or this is my purpose,
or that's the point of it all.
, even after I accepted Jesus as Lord andSavior in 1978, I'm still doing that.
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It's, , you don't makethis instant change.
Many people don't.
Some people do.
But, , One of the cassette programswe created, I recorded it, edited
it, created the packaging for it,and it was supposed to be a gold
program, three audio cassettes, andthe subtitle was, don't be a wandering
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generality, be a meaningful specific.
It was wandering with an A.
After I'd sold 500 copies of it,manufactured sold 500 copies, I
realized I had misspelled wandering.
With an O, made it wondering.
But I told Zagan, hedidn't even think about it.
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He just spat.
It's okay.
It fit the message.
Yes.
So later on when I'm writing the book andI'm trying to come up with a title, my
first title was, what's the point, youknow, the point of life, but I figured
it'd be kind of hard to grab that title.
But then I came up with a wonder, I thinkFlanagan even might have had something
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to do with it because I had a lot of themwritten out and I was just passing them
around to see what, what would be goodtitle on that one jumped out everybody.
So I said.
Good.
Good enough for me.
Let's do it.
I love it.
It is a great title and it is your,your story and your journey, but
kind of give us the, give us the highlevel overview of what the reader
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can expect by reading this book.
Well, , 2019.
My , I remarried after Susanpassed away in 95, 1995.
I remarried in 99 and that was a 20year marriage but all along I think
I'm still suffering from depression andgetting deeper, deeper, deeper into it.
, I call it living in my head.
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In fact, , my second wife, Tracy said,you're living in your head and we
don't have a real relationship anymore.
So, and I'd withdrawn from a lot offriendships, , relationships, and
I'm kind of just living day to day.
So we separate and I'm sitting inthat dark apartment, , and I haven't
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lived in an apartment in 40 yearsand wondering what's going on and
what am I going to do with my life?
, And then COVID came along, and so in22, 1922, 20, 2022, , I suddenly was
awoken up at 5am in the morning, outof a dead sleep, with in my head, I'm
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hearing, you're going to write a book.
I had always told everybody.
No, I'm not.
I'll never read a book because theyalways said, well, you, you hang
around Zig Ziglar for all these years.
You meet all these wonderfulpeople that he knew everybody.
He knew I knew, , you've done all thesewonderful things, but you write a book.
And I said, no, because Ididn't think I had it in me.
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I didn't.
, So I jumped out of bed.
And I ran to the computer andstarted writing this book.
And it evolved.
This is my life story.
I picked my life apart from age four on.
Why did I think that?
Why did I do this?
They figured out all the, the,, cultural things, all the familial
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things of why I did this and that.
And.
Getting to a point where, as I, asI'm writing the book, I'm also seeing
a Christian psychiatrist briefly,and then a biblical counselor.
So, the combination of writing everythingout, and seeing a biblical counselor
like every week, we, we rewired my brain.
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I've started reading books, , probablyover the course of two years, read
about 45 or 46 books, , spiritual books,Christian books, , got involved at
church where I'm studying the scripture.
We have a class called Equip every Mondaynight where we, and it takes two years to
go through all the different courses, butI just absorbed and everything, it meshed
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myself and everything up to my neck.
And, , Plus, I retired from retailwork at that time, and so this became
a full time, , more like an obsessionbecause I, I carry journals with me in my
pocket, in my car, everywhere, so I canwrite things down as I think about it.
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And the book started to take shape.
And then, , my daughter, , Catherinesaid, you ought to talk to Michelle,
who, , she owns a publishing company now.
I said, Oh, really?
That's convenient.
And then I found out you went tochurch here with us in the same church.
We have a big church.
So you don't, you don't seeeverybody every Sunday or even.
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Every year, so, , I contactedMichelle and, , we, , devised a plan.
So I started writing it and Ifinished it in a year and a half,
but it took me six months tocall you back and say, I'm ready.
You're not alone.
A little bit of fear there.
So courage just go from thewriting to, okay, I'm actually
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going to put it out in the world.
That, that.
That's a big jump.
, but I'm so grateful you did becausethere's so much about your story.
, obviously it is your storyand all the ways you have.
wondered through life.
But faith is a big part of this.
And, you know, talk a little bit aboutthat and how you kind of already did
where you started to immerse yourself andthat became such a big part of your life.
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How has that evolved evensince you started writing?
Well, one of the key things Iidentified in myself is that I
accepted Jesus as Lord and Savior.
Not fully knowing, I think anybodydoes, but fully know what that means,
but also I didn't never believed allthrough my growing up years and later,
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, that Jesus and God really loved me, mepersonally, and what that meant, , and
I still didn't know the point of life.
I just started picking up pieces,studying them, understanding one
thing after another, to where,to the point it came around.
And all the reading, and allthe studying, all the praying,
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I really came to a point where Iunderstood that God did love me.
And that changes the wayyou look at everything.
Yeah.
Then I, then I could understand Matthew22, 37 to 40, where, love your God with
all your heart, all your mind, all yoursoul, love your neighbor as yourself.
And that's really what it was.
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That's really the point of thisbook is, that's the point of life.
That's where it begins.
And there's, of course, there's a lot morebehind that, but you got to start there.
If you don't, you can't loveGod if you don't love yourself.
And your neighbor can't love your neighborunless you love God and yourself, and
you can't love your neighbor unlessyou love God and yourself, it all
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works together and figuring out that,
, really brought me to the understanding
where the book makes sense.
I can show other people that doesn'tmatter where you are, what you're doing.
You've got, we've all gonethrough the similar things.
Why are we here on Earth?
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God, why did God createus in the first place?
It's led to a lot of other discoveriesand biblical realities and truths that
really make every day a great day.
I know it's so, I used to thinkit was silly where anybody would
ask Zing, how are you doing?
And Zing's answer was alwayssuper good, but I'll get better.
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And it makes, now it's total sense.
I say that the other things that he saidthat didn't make sense to me before.
And I thought were kind ofsilly, but now they're not.
Now that makes sense.
Every day is a super day.
I remember, so we had many years in andout and we, you and I would run into each
other because we, we lived in the samearea, sort of any, , McKinney Frisco area.
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And I remember running into a few timesthrough the years at Home Depot or
somewhere local, but 1 of my favoritetimes that I ran into you, and this
is before we talked about the book oranything was, I think it was the 1st.
I don't know if it was your 1stday at the church, or it was your
1st day in the rooted class thatI was, we went through it as well.
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My husband and I, , but I rememberyou just, you were new to the
church and not really sure yet.
Right?
Like, like, just trying to find your waya little bit and then to see you today.
And especially after seeing youat your book signing, it's like.
It's just this.
, I don't know.
It's just really amazing.
And we talked about this a little bitbefore we hit record is, you know, it
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is really who you become when you writea book, it's something changes in you.
And it's not, it's not about you though.
It's, it's just this, this I'll speakfor myself, but this realization
of like, wow, there is a, thereis a bigger purpose in life.
And it's not about me.
It's about sharing my good, mybad, my ugly with someone else.
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Because when you do that, that's, That'show you change other people's lives.
That's how you inspire and givethem hope and give them a testimony.
And I see you doing that and,and it seems to me like it's been
a short period of time to you.
It might feel longer, but, , it's just areally cool to, to have witnessed this.
Well, it's, , you say it, , a shortperiod of time versus long at my age,
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which, , everything is going by a lotfaster and, , people are growing up.
People are,
, things are happening faster.
, When I retired, I had one, one conceptof what retirement was going to be like.
And that was totally different.
It's like I have a fourth careerhere is it's other people.
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That's my careers.
, I'm on the board of a nonprofitnow and help them extensively.
, a mentor in high school and, , gotabout four different bench groups.
I'm part of our we mentionedrooted, which is really Played
such a big part in my turnaround.
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If you think, how can you turnaround so quickly in 10 weeks?
It's possible that the effect islingering and you're still turning
after you leave that 10 week program.
And I like, and I wrote something theother day about, you know, if you think
of a seagoing tanker, a huge, huge ship,half a mile long, how long it takes
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for them to either stop or make a turn.
And it.
Is it did calculate?
It's about a mile and a half ortwo miles to make a full circle,
but it doesn't happen overnight.
Doesn't happen right away.
And the effect keeps going on.
It's like throwing a pebble in thelake and seeing the ripples move out.
You really don't knowwhere those ripples stop.
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They may stop at the edge of the pond,which they usually do, but if you're
at the ocean, those ripples may go on.
Right.
And it's the same thing.
Changes, one person changessomething, and it'll ripple
through time, as, as we all know.
Yeah.
That's why I love books so much andit's not about the book itself, but
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it's, it's that it is, it will live onlong, long, long before or long past,
you know, our lives, our own books.
And so it is.
You know, it is that it's a legacyand you're leaving a legacy for your
immediate family to for Catherine forElizabeth Hudson and everyone else.
And, and it's just, it's a, it'sreally, it's really pretty amazing.
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What is a couple of things I want tomake sure people who are listening,
you get a copy of your book and theycan do that by going to your website.
Correct?
Chad Whitmire dot com.
Yes.
Okay.
It's Chad Whitmire.
Just in case, , just to be surey'all know how to spell it.
It's W I T M E Y E R.
Right.
Amazon will send you down the wrong path.
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If you can spell it one timeand it won't auto, it auto
corrects you over and over again.
Crazy, right?
Also on Amazon.
Yes.
Barnes and Noble online too.
And if you happen to catch me runningaround town, I got some in my trunk.
As a good author, always should.
That's right.
Zig always did.
(26:18):
Yeah, absolutely.
Well, what is one thing from the book,a story or what is, for those who are
listening and you know, they're gettinga little bit of sense of your story, but
what is one thing that was your greatestlesson learned or the main thing you
want someone to take away from this book?
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, for most of my life.
I thought I was goingthrough life on my own.
I had to figure out my own way.
I grew up in a family that culturallybeing, , Scandinavian, Northern European
and, , descent Pennsylvania Dutch.
, we, we take care of ourselves.
, we make our own way.
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, We get over it and move on.
And, , I always thought Ihad to figure things out.
If you remember Frank Sinatra'ssong, I did it my way.
That was his anthem.
It became his theme song,but I just thought I had to
figure it out all on my own.
We are part of a larger body.
We are the body of Christ.
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If you're a believer, you're part of thebody of Christ and everyone has a gift and
everyone works together with each otherto make God's plan for humans a reality.
And without it, withouteverybody contributing, it'll
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work for sure, but slower.
Everybody contributes.
Everybody helps each other.
You know, depending on what kind of churchyou go to, great churches are built like
this where everybody's volunteering.
Everybody's helping each other.
And, , and you know, we support a lotof Like over 68 or 70 groups around
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the world through our volunteers to ourgiving and , but that's how we're meant
to do things as a group as the body.
That's like grapes on the line.
Yeah.
No, that's so good.
Cause some, it is very easy.
I can speak for myselfeven, especially if you are.
An entrepreneur or businessleader or something.
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It's easy to think you can just kind ofplow ahead and do things on your own.
But the truth is we need each otherand and and sometimes we need to be
a part of community, not for what weget out of the community, but what we
can give to someone else, even if it'sjust a smile or a little bit of hope.
For inspiration and you are soinvolved and I just love it.
And it's just it's so great to see.
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Well, it's it's Kim's full circle isat first I joined all these groups
because I knew they could help me.
But then once I realized that I cancontribute as much or more to them.
Yeah, it became that's part of my purpose.
, it's like we do have a, , talkabout entrepreneurs and
we have a group at church.
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We started, , faith driven entrepreneurs.
There's a global organization calledthat and that's wonderful group.
And that's how I got introduced to it.
Me and a couple of other guysstarted it in the church and we're
having a big meeting tomorrow.
We're expecting up to 100 peoplebeing there, but we also meet every
Friday because we, we ask each other,what, what problems are you facing?
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How can we help you solve a problem?
And we are, we are helping each otherand they're all, everybody's in a
different kind of business, but there'ssome things if you're any business
involves people, you all have common.
That's common problems, problem,interest and common solutions.
So we can help each other that way.
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I love it.
We're not meant to do it alone.
We're not.
No, we're not.
And I definitely want to make sureeveryone knows to again, go to Chad
Whitmire dot com to grab the book or goto Amazon wherever is most convenient
for you, but definitely read this book.
There are stories in here and I won'tgive away any of them, but stories that.
You know, every bit that I know everyonecan relate to because we've all been
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through seasons and of our livesthat are up and we've been through
seasons of our lives that go down.
But in the end, you know,what's the most important thing.
And I love how you just pulledthat all together, Chad, that it
is really, don't go at it alone.
Do it with community and with God.
And, , I'm just so excited for you.
What my last question foryou is what is your next?
Well, I kept writing.
(30:38):
I can't stop writing.
Once you start, you cannot stop.
It's so true.
I do need to give, , properlypromote this book and get that
going to help more people.
And I don't know what the nextone's going to be about, or I've
just got so much material now.
I probably have anentire book ready to go.
(31:01):
And once you start, you can't stop.
It is fun.
It really is fun.
I love it.
Well, Chad, you are awesome.
Thank you so much for being on the show.
And I, I, for one, can't wait tosee all the amazing things that
are going to continue to happen.
And I'm, I couldn't be morehonored that you allowed me to
go down this journey with you.
And, , I I'm here cheering you on and,and I can't wait to see what comes next.
(31:24):
Well, thank you very much too.
Of course.
Well, all right, everyone.
That is it for the power ofauthority spotlight again.
Go to Chad Whitmire dot com.
C h a d w i t m e y e r dot com.
Grab the book.
You definitely want toread it and and take it.
And remember, I think what I took outof this or so many great Takeaways,
(31:47):
but I think that last thing that Chadsaid about just don't go at it alone.
We need each other.
We need community.
We can do more, you know, the samerising tides, raise all ships.
So, let's all join together so we can goout and make a difference in the world.
We'll see you next time.
Thanks everyone.
Thanks
(32:11):
so much for listening to thePower of Authority Spotlight.
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(32:33):
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(32:55):
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(33:16):
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