The PR Pace Podcast

The PR Pace Podcast

If you love the media -- then The PR Pace is the podcast for you. Brought to you by Pace Public Relations, an award-winning PR firm based in NYC, founder + host Annie Pace Scranton will break down each week the biggest news stories through a PR lens. We'll also bring you ground-breaking interviews with entrepreneurs who have successfully leveraged the media to enhance their career, plus, an inside look at how it all works by talking to real journalists and producers.

Episodes

The Future of PR: AI Pitching, GEO Visibility, and the Relaunch of HARO with Brett Farmiloe

June 1, 2026 • 19 mins

What is actually happening to the media relations tools publicists rely on daily? In this episode of the PR Pace podcast, host Annie Scranton sits down with Brett Farmiloe, founder and CEO of Featured, to discuss the major shifts happening at the intersection of PR, artificial intelligence, and brand visibility.

Brett shares the exclusive backstory behind his acquisition and relaunch of Help a Reporter Out (HARO) and Connec...

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Building Broker Credibility: Using Media to Stand Out in Real Estate with Jenna Stauffer

May 7, 2026 • 25 mins

In an oversaturated market like Key West, how do you differentiate yourself when 600 other agents have the same license?. In this episode of the PR Pace Podcast, Annie Scranton talks with Jenna Stauffer of Sotheby’s Realty about the practical role of Public Relations and media in building long-term trust with clients.


About This Episode: Jenna shares how national media appearances provide a "stamp of approval" that make...

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Inside America’s True Crime Obsession

December 12, 2025 • 33 mins
Veteran crime reporter and NewsNation correspondent Laura Ingle joins PR Pace founder Annie Scranton to go deep on America’s true crime obsession, the evolution of TV news, and what really happens inside the country’s biggest courtrooms.
In this episode, Laura shares:
  • How her true crime YouTube series “The Ingle Edit” was born from the stories TV never has time to air
  • The haunting 1993 cold case of teacher Sherril...
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New Book Alert: The Holy Grail of Marketing

December 2, 2025 • 16 mins
Greg Liccardi drops some powerful marketing knowledge in this episode. Having spent a career in marketing, most recently with the ANA, he just published a book called "The Holy Grail of Marketing" -- a must-read for anyone who wants to master this trade!
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Jon Leiberman on Story Telling, Legacy Media and the Future of PR

October 20, 2025 • 27 mins
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The Changing PR Industry: AI, Influencer Strategy and Keeping that Personal Touch

September 25, 2025 • 21 mins
Lindsay Nahmiache is co-founder of Jive PR + Digital, a mentor, and entrepreneur. We had a great conversation abou the changing PR landscape, covering AI, Influencer and mentoring the next gen of publicists. Enjoy! 
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Adam Mockler: Gen-Z Political YouTube Sensation

July 18, 2025 • 22 mins
Adam Mockler has more than one million YouTube subscribers and is the leading progressive Gen-Z progressive political influencer. Adam's amassed this insanely large following and he's just 22! You can find him on the Meidas Touch platform. Today's conversation centers around how he grew his brand and how Pace PR is working with him to fill a void in traditional, conservative media where left-leaning voices may not be as pr...
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Measuring the Impact of PR

June 3, 2025 • 25 mins
This week's episode covers the question many PR pros are frequently asked by clients: how can we measure the impact of our work? Here to answer is Dino Delic, Strategic Customer Advisor at Meltwater, a platform we're all familiar with. 
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The Next Frontier in PR: Space!

May 20, 2025 • 35 mins
Space is having a media moment and this episode focuses on one of the brightest stars out there: Space Camp. First up, Greg Fasking who runs marketing for the U.S. Space & Rocket Center in Huntsville, Al, stops by. if you dreamed about going to Space Camp as a kid, but never got the chance, it's not too late- there are adult and family camps to enjoy! Greg talks about all things marketing + PR from this fine institutio...
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Surviving Rejection as a Publicist

April 24, 2025 • 39 mins
It's no secret that PR is getting more difficult by the day. The growing number of publicists, the shrinking number of journalists and traditional media outlets, along with an unstable economy brings even the most positive of us down from time to time. Fear not! Kourtney Jason, Founder + President of Pacific & Court, a PR firm specializing in PR for books, has some failsafe tactics to keep your spirits up and hits a'co...
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Comms for Cannabis -- Just in Time for 4/20

April 8, 2025 • 44 mins
Buckle up, buttercups and begin pearl clutching -- we're talking about all things cannabis this episode as the PR market for the myriad startups in the space has absolutely exploded in recent years. First up is Michael Mejer, founder of Green Lane Communication, a cannabis-focused PR firm. Truly an expert in the comms process -- which undoubtedly involves legislation -- Mike walks us thru the process of working in this new...
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PR in 2025: Influencer + Podcast

January 22, 2025 • 42 mins
Diving into two topics this year that are going to be BIG in the world of PR + communications: influencer marketing and podcasts! A true expert in the world of influencers, Serena Baleja joins us. Serena is the founder of Socialite PR, and she's redefining influencer marketing with her innovative app, Socialite CRM, which makes campaign management accessible and effective for small brands. Whether you're a novice in influe...
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Leading with Authenticity -- an Interview with Nikki Innocent

December 16, 2024 • 48 mins
You're going to love this episode! Pace PR Client Nikki Innocent sits down with me, in-studio, to discusss her role as a leadership + career coach. Primarily working with women, Nikki goes beyond the surface-level issues one might experience on the job, to help her clients uncover their true passions and how to work more authentically with others. From major CEOs to those mid-career, she's so easy to get along with and has...
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Media Literacy -- Everything You Need to Know

November 26, 2024 • 33 mins
It's more important than ever to have excellent media literacy. But, how? How can you easily discern real news from fake news, and biased reporting from unbiased reporting? What the heck is media literacy in the first place? Luckily for us we were joined by THE expert in the space, Michelle Ciulla Lipkin, Executive Director of the National Association for Media Literacy Education. Her line of work is fascinating and we dis...
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One on One with Stephanie Graves of the Lee Andrews Group

November 11, 2024 • 29 mins
This week, we dedicate the episode to one interview with Stephanie Graves, the President + CEO of the Lee Andrews Group. Many of us in the industry already know Stephanie, a powerhouse of a publicist based out of LA. The Lee Andrews Group is deeply embedded in government and public affairs work in the state of California. I truly enjoyed this discussion, which covered a lot. Enjoy!
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Climate Week in New York

October 16, 2024 • 27 mins
We recently closed out Climate Week in New York and Pace PR showed up in a big way this year. SVP Rose Levy, who leads our climate practice, stops by to talk about our engagement that week and how we advise all of our clients on best climate practices. Pace PR proudly co-hosted a networking breakfast to kick off Climate Week with Clean Creatives. Executive Director Duncan Meisel and I caught up at the breakfast to talk abo...
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Mystical PR -- A Growing Landscape

October 2, 2024 • 41 mins
Yup, you read the correctly! Pace PR is proud to work with clients who promote good energy and bring good vibes to their customers. Our first interview is with Lauren + Courtney, the co-founders of Moon & Stone, an incredible platform focusing on the powerful healing and restorative energy of crystals. I'm a total believer and use their products daily. Next up is Aliza Kelly, and influencer and columnist in the space. ...
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Highlighting Sociology in the Media -- Author Interview

September 16, 2024 • 20 mins
Dr. Elizabeth Wood is the co-editor of a new book we had the pleasure of promoting in the media. "Between Us: Healing Ourselves and Changing the World Through Sociology" is a fantastic anthology of personal essays through the lens of sociology. We have a great discussion about sociology vs. psychology and how this book resonates with so many.
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Real Estate PR

August 16, 2024 • 44 mins
We have a great episode for you here! Partners in love, partners in life ... Tom Postilio + Mickey Conlon are amongst our very favorite clients here at Pace. Power brokers at Compass, they join to talk about their celebrity listings, unique home properties and strategies for those of us aspiring to own our own dream home! Michael Diamond also stops by. Michael covers real estate for the Asbury Park Press and recently cover...
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PR in the Mental Health Space

July 8, 2024 • 43 mins
This week we have two fascinating conversations. We start off with author Kelly Campbell; they are the author of the new book "Heal to Lead." Oftentimes we think about healing to better our personal lives, but the same process can be applied to your professional life as well. Kelly is a leader in this particular space and the interview will definitely leave you with a lot to think about! Daniella Gray also stops by. Daniel...
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