The PR Pace Podcast

The PR Pace Podcast

If you love the media -- then The PR Pace is the podcast for you. Brought to you by Pace Public Relations, an award-winning PR firm based in NYC, founder + host Annie Pace Scranton will break down each week the biggest news stories through a PR lens. We'll also bring you ground-breaking interviews with entrepreneurs who have successfully leveraged the media to enhance their career, plus, an inside look at how it all works by talking to real journalists and producers.

Episodes

January 31, 2024 55 mins
I love this episode so much! Our first episode is with PPR client Andi Cross, who founded + runs Edges of Earth, a two-year global diving mission driving awareness to ocean conservation. Andi had a very successful corporate career in NYC and successfully did the pivot of all pivots when she launched EOE. I know you'll be fascinated hearing about it. Also joining us is Ruksana Hussain, who is the publisher and editor of Traveler and...
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Fox Business anchor, host and reporter, Cheryl Casone, is our honored first guest of the new year. Cheryl is a trusted source on many aspects of finace and business, including real estate ... she hosts her own show, American Dream Home, on FBN which if you haven't already, you need to check out! Cheryl talks what this year will hold, including -- her prediction that interest rates will drop (yay!). Happy New Year!
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December 19, 2023 37 mins
Thanks for checking out our last episode of 2023! We end on a high-note with two great interviews as we dive into the world of legal PR. Amanda Bronstad is a reporter at Law.com and she recently interviewed our client, mass tort attorney Mikal Watts. Do you know the difference between a mass tort and a class action lawsuit? Me neither, til this episode - it's interesting! Next up is Leonard Scheiner, Principal at Geek Haus, which w...
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This week, my good pal Frank Morano, radio show host on 77 WABC here in NYC, stops by for such a fun conversation. We agree- talk radio is alive & well, despite all the many changes and challenges the media lanscape is facing. Our client, attorney Eric Richman, kicks off this episode by sharing a bit about his practice and how PR has benefitted his business.
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If you like politics -- this is the episode for you. First up is PPR client Lindsey Drath, who is the CEO of the Forward Party, a new political party and advocacy group dedicated to rethinking and reworking our broken political system. Lauren Jessop, political reporter, also stops by. She recently profiled the Forward Party and we learn all about her sourcing and reporting style.
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October 4, 2023 48 mins
In this episode, we discuss marketing the marketers! We start off with our client Bridgit Wallace, VP of Business Development at NOVUS Media, an independent media planning and buying agency. Kristina Monllos also stops by. Kristina is the Senior Marketing Editor at Digiday and she talks to us about what her day-to-day is like and how she prefers to have actual phone chats with sources. Hope you enjoy!
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August 23, 2023 37 mins
Just in time for the first GOP debate in the 2024 presidential election cycle, we have an episode chockfull of political PR to get you ready for the political year ahead! Kaivan Shroff is a PPR client, political pundit, millennial lawyer and all around great human. He talks about how he got into punditry, his experience working in politics and for thinktanks and his take on how TV news and the media present their political coverage...
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August 8, 2023 52 mins
This episode starts with a great interview with Pace PR client Stacey Kovalsky, who runs comms for USPA Global Licensing Inc. We've worked together over the years to promote USPAGL through their iconic brand, U.S. Polo Assn.

Next up is Jene Luciani, a prolific writer, author and brand ambassador, known as the Bra Expert! We talk about how much the media has changed, what's to come and her best tips for working with publicists.
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Who doesn't love New Orleans? The food, the music, the fun ... all reasons why so many of choose to vacation there. But what about doing business down there? Or moving there to start a business? Our client, Greater New Orleans, Inc, focuses on business + economic development in the Big Easy and today SVP of Comms Matt Wolfe joins me to discuss all of the many reasons folks should consider Nola for their business (think: tax incenti...
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Everyone LOVES a completed renovation ... but the process of sourcing + planning a reno (forget about the cost!) can make you want to take a big ole nap before you even begin. Enter: Block Renovation, your one-stop-shop for streamline, easy, cost-effective and beautiful home renovations! I caught up with Mike Conti of Block Reno to discuss our work together in the PR Space. Also stopping by is Dan DiClerico, who is the Director of ...
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A special episode of the PR Pace podcast is here this week, as we honor our military and veterans in this episode. First up is Amber Capone. Amber is a co-founder, along with her husband Marcus, of VETS: Veterans Exploring Treatment Solutions. They both advocate for the use of medically-supervised psychedelic treatments for veterans struggling with PTSD. Amber shines a light on their work and the hardships that military wives and p...
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This week, PPR’s Business SVP Rose Levy takes over the podcast for a show dedicated to sustainability. First up is Liz Kneebone who runs the Climate Practice for the ANA’s Global CMO Growth Council - one of PPR’s favorite clients! They chat about why CMOs are uniquely positioned to lead businesses in their sustainability efforts and what the Global Growth Council is doing to guide the industry in the right direction. Hint: having t...
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This week we are so fortunate to be joined by Alexander Lee, who covers gaming and esports for Digiday. To say I learned a lot would be an understatement! Alex is an impressive reporter and we talk pitching, the future of AI in journalism and the massive industry that is esports. Pace PR client Smarterverse is first up -- sharing how they are revolutionizing and owning their own slice of the metaverse.
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April 24, 2023 30 mins
This week, we sit down with PPR client Dr. Cortney Warren, psychotherapist and author of the new book, Letting Go of Your Ex: CBT Skills to Heal the Pain of a Breakup and Overcome Love Addiction. I loved this conversation + learned so much. Plus she is one of the loveliest clients ever! Heidi Borst, freelance health and fitness writer also stops by for tips on how to pitch freelancers!
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This week's episode is dedicated to our newest service offering, Affiliate Marketing. PPR's Lifestyle SVP Lindsay Ferraro Bennett and Affiliate Stragetist Marissa Pressey dive into this work and how -- if you have a product you want to get press for -- it is an *imperative that you work with an agency that offers affiliate. Check out this interview to learn the ins and outs and if affliate marketing is right for you!
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March 29, 2023 42 mins
This episode packs a punch with two awesome interviews! Brittany Fox is a producer at WPIX in NYC -- the #1 market in the country. Brittany shares what her day-to-day is like, how she likes to work with publicists and so much more! We start off with Daniella Macri, who is the co-founder of The Virtue Project, a wonderful organization we were so proud to partner with on a few PR projects. Hope you enjoy!
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We have two great interviews this week with two powerhouse females. Julia Perez is the CMO of OWYN - Only What You Need - a vegan protein shake and product line that's incredibly delicious, nutritious and making a ton of waves in the industry. We were so proud to partner with them and on the podcast we celebrate some of our wins, especially in promoting thir pro-athlete partnerships. Denise Albert also stops by - I feel like everyo...
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February 22, 2023 48 mins
This week's episode is a special one. It's my great honor to represent Smith Executive Education, which is the continuing education arm of my alma mater, Smith College. The program is doing some amazing work helping women either pivot in their careers or get to that next stage. Meredith Courtney who runs the program joins me. Tanya Dua, Technology Editor at LinkedIn News, also joins this week. Tanya share some super interesting ins...
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This week, Beth Sobol, celebrity news producer, joins me in studio to talk about her career producing celebrity news. For those who love reality figures, movie stars and all things Hollywood - this is the interview for you as we pull the curtain back on what it's really like to work in the industry. First up is PPR client Taylor Norris, one half of the duo behind LIT -- Low Impact Training -- which offers revolutionary fitness prod...
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January 16, 2023 30 mins
Hope you enjoy our first episode of 2023! We focus on blockchain in this episode, with our client, Trevor Bacon of Parcl -- a blockchain-based real estate platform that allows you to invest digitally in physical real estate. Ryan McNamara of Benzinga also stops by to talk about which stories get the most interest on the fintech site.
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