Brand Identity, Clarity and Personality with Sarah Masci

Want to take your business to the next level?


Designer, Brand Mentor, Sarah Masci discuss Brand Identity, Brand Clarity and Brand Personality. Sarah talks about why niching down helps to make your business more efficient and profitable, plus lots of tips for new entrepreneurs just getting started - including her favourite design resources to get you set on the path to creating a brand identity that is memorable, shareable and distinctive. We also tap into Sarah's 'Mood Board Challenge' and her methodology for creating a great brand - 'The 5 Stages of the Branding Journey', which all adds up to an action packed, value filled Show!



In this episode explore;

• Why brand clarity and a mood board is the critical first step to any branding project

• How niching down (and being known for something) leads to greater profitability

• Why it’s important for every entrepreneur to understand the basics of their own brand identity

• The 5 Stages of the Branding Journey (Sarah’s roadmap to Simple Brand Success)



About Sarah

“People don’t always remember what you say or even what you do, but they will always remember how you made them feel.” ~ Maya Angelou

Sarah is the owner of Bracken House Branding Co., a boutique design studio that offers upscale brand strategy and design for service-based experts and thought-leaders in the online entrepreneurial space.

In addition to her 1:1 client work, Sarah also runs a membership program, Simple Brand Academy - where she offers step by step lessons, trainings and mentorship for early-stage female entrepreneurs, who want to learn how to design their own authentic brand and online presence.
With over 12 years of online business, branding and web design experience, a bachelor’s degree in marketing, and an extensive entrepreneurial history, Sarah truly brings an extra boost of business and branding expertise to every project she takes on.