June 5, 2023 • 38 mins
Scott is talking with the Irma Parone the author of the book "WINX". Listen, Watch, and Learn about this book and how to WIN! #amazon #winning #business #decisions #8steps #chamberofcommerce #coralspringscoconutcreekchamberofcommerce #book #winx #irmaparone #movieet #hersheys #m&m #win #customers #cancer #prescreening #problemsolvingmodel #employees #jamesdyson #vacuumcleaner #stevenspielberg #reesespieces #et #beautyandthebeast
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Episode Transcript
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(00:19):
Happy Saturday morning. My name isScott Morgan Roth of Motor City, Madmouth.
Yes, I don't care if I'mliving in South Florida. The names
stays, and not only knows Ihave an awful lot invested into that name.
But I just want to let everybodyknow we have a special edition of
The Reel and the Rara. Butlet me preface to what the real and
the RAR is going to be.The Reel and the RAR is going to
(00:42):
be a broadcast for which we promotebooks and all kinds of entertainment. Okay,
so going forward, I couldn't findmyself with a better person to kick
off a new era on a SouthFlorida Tribune broadcasting network than Irma Perrone Irma,
Welcome to the broadcast. Thanks Scott, thank you for inviting me my
pleasure. Before we get to thebroadcast here, want to let everybody know
(01:04):
out here that the audio version ofthe show can be heard on iHeartRadio,
Apple, Spotify, Google or whereveryou get your podcasts. And this show
is being broadcast around the world.So this is not no local bad Boy,
this is going everywhere. Please hitthe red subscribe button on YouTube Solflorida
Tribune. We're subscribing for a thousandsubscribers. Please also comment, like,
(01:26):
and share the broadcast. Want tobe a guest, One way to do
is participate in the chat room.You catch my attention enough, I'll being
you in here with us. Alsosend your topic ideas to sulf Forida Tribute
and gmail dot com. To anadvertise cost effeciently call me at nine five,
four three or four or four ninefor one. We are live on
(01:47):
Facebook, LinkedIn Twitter and YouTube.You can follow me on Twitter at Tribune
South, our website www dot self, orda tribute dot com and big shout
out to kdeppl and who does atall unbelievable putting it all together for us
on the control side. So whatthat said, Okay, we have a
special broadcast. Somebody I've known along time since I've been with the Coral
(02:08):
Springs Chamber of Commerce, and she'salways been in my corner with whatever I've
tried to do. As outrageous assome of these things are, she'd always
a stick with it. I knowyou're gonna do well because you have the
work ethic and like a mother figurethat she is to me, she gives
me moral support. So you knowIrma that to me is presless in its
own right. Well, it's mypleasure to help Scott. You're my buddy.
(02:32):
Well you're my buddy too. Igotta tell you though about Irma.
What's amazing about her was I broughther on her previous show with Peter Wheen
and Delray Beach during the Sports Exchange. She's Scott, I don't know anything
about sports. So we meet overat a neutral location. She understands we
need to prepair this thing and Irmafollow my lead. You're going to do
(02:53):
all right? How did that turnout? You carried me through it,
Scott went great, which shocked me. I was scared of as many people
as I speak in front of,to talk about anything that had to do
as sports kind of scared me.So, yeah, well you made it
fun. Well, I do thebest I can. I you know,
(03:15):
you can only do the best youcan with the material you had to work
with. But you were a goodstudent, and I'm really glad it worked
out. Yeah, piter Ween andI did the Sports Exchange on the WI
Network, And you know I usedto bring in guests from the chamber from
time to time if I felt goodabout him. Irma was definitely one of
the first ones I brought in becauseI felt something about her that she had
a good story to tell, andyou know what, why not bring her
(03:36):
on and let play show and tellto the rest of the chamber and give
her some exposure at the same time. So, so what I'm gonna do
now is we're gonna give it beforewe get into the meat of the broadcast,
I'm gonna have Irma talk about herselfa little bit. So Irma,
please introduce yourself of what you do, and obviously I've very alluded the fact
that we met at the Coral SpringsChamber of Commerce. Give the audience an
(03:58):
overview. So my name's Irma Perne. My company's perun Group, and my
trainee is in organizational development. SoI help organizations with the people side of
their business, making sure their structuressound, that they can hold people accountable,
raise the bar, treat them well, stay focused on the right things
(04:21):
to move the company forward. Surveys, company surveys, employee surveys, things
like that, I'm a speaker andan author and what else, Scott,
I don't know. You tell me. Joshua Burstein is watching our show right
now. What's going on? ScottJoshua like this guy. He's a great
guy. Well, he's active allduring the week when we're talking. Unbelievable.
(04:47):
He's going to be getting on theshow at some point or another one.
I drag him in here. Buthe's learning. My good friends.
He's another one we met at theChamber. Oh yeah, I'm a trustee
for the Chamber, an ambassador onthe Education Committee. It's a good organization
to be involved with. Yeah,I have no problem. I took a
year and a half off from itto try to spend more time developing our
(05:08):
platform. Rejoined when I thought thetime was right, and I think the
philosophy that I have now towards buildingthe Tribune, especially in our community,
is far different than it was whenI was an initially. Sometimes or I
know, in life, you haveto step back a little bit, reevaluate,
and then re charge a little bitwhen you know philosophically your business plan
needs a little work before you canfeel confident about approaching it. So yep,
(05:30):
good strategy, that's what we're doing. That's why we're back. So
all right, Irma, here's aside I want people to know about you
and I was inspired by you handledyour cancer battle through prescreening. Why don't
you go over and tell us moreabout time? Well, it was I
just had my two year remission celebrationlast week. It was you know,
(05:55):
it was kind of a rough yearfor me. I had they had detected
it in prescreening. So the reasonI post about it is so people will
do prescreening because that saved my life. I went through surgery and radiation and
aggressive chemo lost on my hair,but I'm rocking it. I breeze through
(06:16):
it and I'm doing good. Andjust please please do all your prescreening.
Okay, all right, So whatinspired you to write the book? When?
And how did you come up withthe amazing title win, the problem
solving model to win exponentially with customers, employees, and your bottom line.
I was amazed when I saw thattitle. Seriously, the title is win
(06:40):
X. So if you see winand then the X in front of it,
it's really win X. It's allone word, the W NX.
And the reason that I wrote thebook. I've been trying to write a
book for five years. So Istarted with leadership because that's what I helped
companies do. Make sure that they'rereally helping their team succeed. And it
was so broad, and I keptnarrowing it, narrowing it, narrowing it,
(07:04):
and finally someone says, you knowwhat you are absolutely amazing at,
and that's problem solving. And that'sreally what I do. I help people
identify what their issues are and problemsolved. So that's why I decided to
focus on problem solving model that workedfor me throughout the years. So as
(07:28):
we go deeper into the book,obviously one of the things that stood out
to me is I like the wayyou titled it your bottom line. And
because I've always believed irma in thewin win situation of building something from scratch.
If I inherit something good, Ilose interest. And I can say
I have what is it ocd obsessivecompulsive disorder. I could board when things
are good, well, I canget my hands dirty, Okay, I
(07:50):
could build it from the ground up. That's when you see a little bit
of gratification. But you know whenyou talk about the fact that to me
exponentially with customers, employees in yourbottom line, that's a loaded statement,
there, isn't it. Well,the magic of the book and it's done
very well. In fact, oneof the awards that won was an Outstanding
(08:11):
Creator Award. The magic of thebook is it combines problem solving with culture,
and my whole point is it's atriangular view. And when you're looking
at winning, you want to makesure if just I win that short term,
but if if my customer is alwaysalso in and my employees and my
(08:33):
bottom line, that's exponential win thatwill last forever. So that's the focus.
There's a whole process on problem solving, but the evaluation piece is always
you know, looking at things,but how does it impact this person?
Because that every decision we make orissue we act on changes us in others
(08:56):
in an impactful way. So it'sit's a bigger picture than just winning.
Well, yeah, maybe a biggerpicture than winning. But when you get
four awards on this book and it'syour one year anniversary, I'll bet you
had to be extremely proud of that. Yeah, I'm very happy with a
book. You know, when itfirst came out and I had my first
(09:18):
book signing, I was scared todeath that nobody would show up and people
would hate it. I had adream the night before that you know,
people came over and said, oh, I'm sorry, nobody likes your book.
I mean it was a bad dream. Wow. But I will tell
you it's got a lot of greatreviews and I'm delighted. Oh that's good.
I mean, like you say,you said it took you five years
(09:39):
to write a book. You knowhow long it's been for me wanting to
write a book, And I haven'tdone it a whole lot longer than that.
I mean, yeah, it washard. It's hard to do for
me. I'm not a natural writer, but I knew what I wanted to
do. I knew I had amission, and then I had cancer in
the middle of it too. Thatkind of slowed me down a little bit.
(10:01):
But it's well worth It's well worththe effort do it. It's only
taken me forty years. I wantto be able to get to do it.
So let me ask you an interestingquestion about writing the book. Is
it published by anybody or did youself publish it? Self published? And
tell me the advantages that you hadmyself publishing the book. You know,
I just didn't know any better,so that was just the easiest route for
(10:24):
me to go. Okay, Imight write one or two other small books
that connect with that book, right, and I might go a different route.
But I mean, that was justthe easiest thing for me to do,
just because I didn't know what Ididn't know right, and it worked
for me. Well, I've meanta lot of people that have encouraged me
(10:45):
to get it self published, andyou know, I have a lot of
connections where I can go either way. It just depends on when I get
around to do it. I'm toa point where my time is so buried
that I might actually, if youcan imagine this, being a writer for
forty three years, have to dictateit to somebody else to do it because
I'm so consumed with what I dothe tribune, the broadcasting side. I
have this King of the roadhand fora reason because I've travel a lot to
(11:09):
try to get content. So Idon't know, stay tuned for that one,
folks. Well, and if anybodyneeds help with that, I have
people that I connected with because againit wasn't my you know, I needed
to learn a lot. It's notjust about what you know, it's about
how you format it and all thatstuff. So I can connect you with
somebody who could help you at leastknow the direction to go in, right,
(11:35):
you appreciate it well. You knowthe one thing I did notice about
your book than anybody who has questionableeyesight should be able to do. First
of all, it isn't easy toread because your print is pretty good size
and only one hundred and sixty ninepages look good easy. I don't need
a magnifying glass to read your book. I mean, the print's good size.
And as I understand, you toldme that you also have an audiobook.
(11:56):
Is that correct? I do,so it's in all four four mats.
It's you can get it through ebook, audiobook, paperback, and hardcover.
Very good. So there you go, folks, and Irma will give
you that information later on in theshow. All right, so we're going
to talk about key chapters in thebook. And I know that when we
explained it, okay, Irma,you were talking about the problem solving model
(12:18):
eight steps. You can go oversome of those, all of those steps
to give everybody an overview about youknow, each and every one, because
I was actually putting it in somegroups here on Facebook. And I'm going
to tell you whether it's podcasters orbroadcasters. The only way in the way
they're going to be profitable is theyhave to find a good business strategy.
(12:39):
And I told him, watch thisshow you might be able to finance because
a lot of times it will happen. In our industry, people have to
buy airtime because nowadays those great radiojobs are not there anymore. So the
only way to get on, whetherit's to rush or radio or what we're
doing here and a combination of others, is that this. You need to
watch the show. And I guaranteethat as time picked on, this show
(13:00):
is going to hit so many people. It's just one of those things what
I've been promoted in that book becausea lot of people and are, oh,
I've been putting all this free timein and what am I going to
get out of it? Well,if they have any if they have any
sense, which I know a lotof them do, they should tune in
this because I realize in my mindthat when you do something like this,
okay, this is the way todo it, you have to have a
(13:22):
good business acumen to market your talent. And so what I say, and
if you don't, well you knowyou can do it for free. It's
a hobby. And we're not lookingto do that. Earlier right, great,
most companies are not right, arenot so going through the steps.
The first step is identify the problem. And I know people think that's odd.
(13:43):
They think they know what the problemis, but in many, many
cases they don't. And a littletest for you is if you continue to
have the same problem over and over, even though you've tried things, you're
probably working on the wrong problem.For example, I get I work with
a lot with employers and a lotyou know people have called me and said,
why am I hiring wrong? Well, when I've dug into the data,
(14:05):
I did the reviews, I contactedthe people that left, that wasn't
the problem at all. So ifyou keep working on the wrong problem,
you're going to spend money, timeand effort. So really look at is
this the problem I should be workingon? The second The second step is,
now that you know what the problemis, what's the root cause of
(14:26):
the problem, because just putting aband aid on the problem will not fix
it. In fact, sometimes ithurts it. So it talks about how
to really dig into the root cause. And then the third step is to
evaluate the impact of that problem againstyour company, your customers, and your
employees. And it's not just forlike if it's a school, it could
(14:48):
be for your students, your teachersand your faculty or whatever. You know,
but look at the impact. Somepeople keep kicking the can down the
road and don't realize how devas datingthat is to other to not just them,
but other people. So it's reallyevaluate the impact of the current problem.
(15:09):
Because a no decision is a decision, right, So if you say
I'm not going to do anything,you've decided to just go with status quo.
So if you're not making money todayand you keep it the way it
is, you're not going to bemaking money tomorrow, right right. The
fourth one is a lot of differentideas on problem solving steps from getting feedback
(15:33):
to not you know, the dangerof the single story. People hear one
thing and they believe it. It'sreally how to step outside that that zone.
It's funny because I don't want totalk about politics, but I watch
both conservative I'm sorry and liberal myapologies on new stations so that I can
(15:56):
hear the whole story. Otherwise youonly get half to doing brainstorming, and
you know a lot of other ideasand stories. In the problem solving section,
the five is once you come upwith your top three and this is
the power, right, that's thewind times three. It's the evaluating each
(16:19):
of those outcomes against the customer,the company, and the employee. And
when you think through it, itdoesn't sound as challenging as when you write
it down. And there's downloadable formsin my book. From my book,
I give you a website to goto and you could reuse the forms.
You could fill them in, andwhen you start looking at impact for each
(16:42):
of those top ideas, the rightone will come right up. It's pretty
magical if I do say so myself. Okay. Step six is the decision
step, and that's in two parts. For larger organizations, then they have
their senior leadership team coming up withdifferent ideas, and so that piece of
(17:06):
the decision step is helping those leadersput together a proposal or a suggestion for
the decision maker. What to lookat, how to explain it, what
to do, what not to do. To be very honest, here's the
pros and here's the cons. Right, because everything has a pro and a
con, so that they could puttogether a proposal and then the other pieces
(17:30):
for the decision maker because they havethe final you know, they have to
look at everything to make sure it'sthe right decision. Step seven is prepare
for impact. So after all thiswork, why would you have to prepare
for impact? A lot of timesyou might know why you made this decision,
but your employee, your team,they don't understand it. They've got
(17:52):
to see the big picture. Soexplaining it, you know, how do
you get all your team on thesame page so that they're all talking about
it the same way. And thenthe last step is implement the decision.
And you know, things aren't justonce you make a decision and you implement
it. You have to plan it. You have to assign people, you
have to follow up, and thenyou have to shake it out. And
(18:14):
when I say shake it out,I mean you know, three, six,
nine, twelve months later, puta date on your calendar today and
look at it and say did Imake the right decision? So that's very
quickly what each step is about.Right, we're going in the chat room.
Ready, you'll be good Mickey Delaney, Good morning from Washington State.
(18:38):
Guess what this guy got up earlyfor you? Well, good morning,
Mickey, he's out there. Yourealize it's seven thirty Pacific time. Oh
my goodness. See there you go, Mickey. I hope you're laying down
and listening to this. I havea feeling he's watching it. All right.
Well, Candy Eveline, you knowwho she is, right, book
(19:00):
helps you think about your decisions.Okay, thank you. Leave an Amazon
review if you've read it. She'sgetting through it, she will and back
to Mickey shared the show. Guesswhat he likes it? Thank you,
Mickey A man Washington State guy.I told you this thing is in the
(19:21):
local area. It's going everywhere,and this is just Saturday, which will
we find out how things go overthe weekend. But we're off to a
really good start. People, youknow, obviously are interested because it is
a business. They have a lotof business people out there, and I
know that this is a book thatany business owner can use, let alone
only any business owner. I'd liketo take it to the extreme, Merma
(19:41):
that a lot of people that aren'tin business could be doing it. Or
you never even know whether or notyou have insured people, lawyers and independent
contractor. It seemed like a veryuniversal book. Well, the thing is,
there's only one type of business thatthis book wouldn't help, and that's
a business that never has any problemsor never has to make any decisions.
So if you know any of thosecompanies, they don't need it, right,
(20:03):
But you are right this book.I've gotten stories from people who said
that they read the book and ithelped their marriage because now they look at
things a little differently. They don'tlook at just their impact, but how
would this decision impact my husband ormy children. So yeah, it's written
for businesses, but it has impactedmany different types of people. Okay,
(20:30):
all right, there's a story thatreally intrigued me about this, so I
want you to break it down alittle bit more than I was able to
do it. You're talking about ETbetween Mars and Hershey. You got to
get to this one. This isjust that was a fun one. When
I was doing I did a lotof research for this book, and Steven
Spielberg offered Mars to have their eminem'son the movie ET right million dollar contract
(20:59):
or something like that, and theyturned it down because they were afraid that
kids would be afraid of the uglyyou know, ET and so they turned
it down. However, Hershey's tookthem up on it, and that's how
Reese's Pecs got in there and itended up having a twenty million dollar positive
impact. So you know, lookingat it, I mean they were when
(21:23):
you're doing your problem solving and decisionmaking, they were afraid of the ugly
et. But think of all thecharacters, beauty and the beast. You
know, there's so many that thecharacters are kind of loved because of how
they look. So one bad decisionreally hurt Mars or really extremely helped Hershey's
(21:45):
however you want to look at it, Yeah, well, I don't know.
I don't know any place where Ican spend twenty million dollars to even
get to Mars. And the onlything I ever knew about MARSA there's an
old show that I used to goahead and watch was that Who was my
favorite marchand was the one I liked? Oh yeah, yeah, Now you're
(22:07):
traveling back in time. Well,I'm traveling back in time normal because I'm
King of the road. Indeed youare, Indeed you are. Yeah,
I mean when you talk about thefact that her she's cleaned up, I
made an incredible business decision and twentymillion dollars of loss. We're not talking
twenty dollars twenty twenty million. Imean, now that's when I did the
(22:30):
research. So so when did youdo the research to come up with those
numbers? Well over, you know, probably the last couple of years is
when I did most of the researchfor the book. Yeah, okay,
yeah, yeah, I mean itintrigues me anytime. I've always thought that
you put a win in front ofsomething to me, and even though you
have a win act okay, well, what's the difference. It's all the
(22:52):
winning anyways. No matter what,you know, every time you buy a
book, you gotta remember your look. The cover of the book, in
my opinion, probably does more tocatch somebody's eye than anything else, just
to get them to pick it andlook at it. I'll tell you the
mistake I made, though, what'sthat? That's right? Flash it up.
Well, the book is win X, but when people look at it,
(23:15):
they think it's win because the Xis. The other mistake I made
was that I have W I NX altogether in other words, there's no
space. Now. The problem withthat is there's a child's book series.
So when you first type in winX all one word under books, all
(23:37):
these kids books come up first.So I always tell people put W I
N X and then dash irma andit'll come up. It's okay, no
problem. It'll be a good thingfor people when they google you anyways to
find out. And I'm gonna ina few moments, I'm gonna let you
tell everybody how to get the bookin a second. So you know,
as you continue your stuff with theChamber of Commerce, what are some of
(23:59):
the things that you like to doin more detail IRMA that helps you market
yourself. Are you getting well?First of all, let me it's a
two part question. Are you gettingany response or are people buying the book
from the Chamber of Commerce? Absolutely, the Chamber is great. I mean
the thing about the chamber is youhave to give to get right right.
I mean I do a lot ofspeaking presentations, and one is the is
(24:22):
your networking working because people who gothere and just try to get get I
go in and I try to helpother people. The more you can help
other people, the more they willremember you. So I always recommend to
people when you go into a chamber, get involved, get you know,
get to know people, let themget to know you, and let them
(24:45):
see that you're not the one who'sjust trying to push their card. You
know, I'm irma, I'm thebest. I'm irma, I'm the best.
But rather, hey, tell meabout you, what's important to you?
What do you need now? Howcan I support you? Even if
I can't use their business? There'soften a way, like the book,
right if you read it, writinga review that doesn't cost any more money,
(25:08):
right, but it helps me.Other people might want you to share
their articles or you know whatever.So get involved and see how you could
help other people so that they rememberyou and like you. So what other
types of events do you go toat the chamber? There are any specific
(25:29):
ones that you're committed to a lot? Well, I try to go to
that. There's a once a month. There's a breakfast on Tuesdays. I
forget what it's called, but Itry to go to that. There's a
professional women's meeting once a month oronce every two months that I try to
go to. They have a lotof events. I don't do too many
(25:52):
evening events. Yeah, I don't, you know, by evening. I'm
kind of I'm drained because I'm amorning person. But they're great events.
I mean a lot of people turnup for those. I think it's it's
really a matter being in a chamberreferral group, right, which I think
you're in one? Right? Yeah? I Actually the one I'm in is
(26:14):
with Andrea Jacobs. And I'll tellyou I've known Andrea a long time and
I think the world of Andrea.Yeah, she's great, she's great.
She gave me some great advice theother nights and whatever you do when you
come to our group, I wantyou to relax. And she said,
let everybody go out there and dothe best they can to help you promote
it on their own. Is itwhat you do in the group is you
have a lot of people speaking onyour behalf to other members. And I've
(26:38):
never heard such good advice that Idid with Andrea. So, Andrea,
when when you're watching, okay,this show, then you know you're in
my heart. All right, backto the chat room, Marma, come
on you right right right, let'sdo it, George. Iicorn chambers are
such an important part of the localcommunity. I guess you can test to
that, right, Hey, George, you're right. If you're you know,
(27:00):
wherever you live, get involved inyour chamber. All right, we'll
double up with mister Korn. Okay, are the chamber events open to members
only or can anyone in any businessattend? Well, you could. Usually
you can attend the like the breakfastmeetings and things like that. You just
pay a little higher, you know, a couple dollars extra for the meal.
(27:22):
The reason you want to join isto really be a part of the
community, right, But you know, go to a few events, meet
some people. If you're in CoralSprings, look for me. I would
be happy to meet you and helpyou, and many other people would.
It's a great place. And bythe way, just so you know,
George Ichorn is contacting you from hisYouTube channel in Detroit, Michigan. Oh
(27:45):
my god, thanks for checking in, George. I mean friends you can
make on this thing, right,and that you never even knew until they
finally take a look and what wedo. So, I mean, that's
that's really what it's all about.Anyways, as I told you before,
this is going worldwide. We're notsitting in here, you know, with
a smaller radius of people at all. We're ranching out. And George,
(28:10):
I'm a visit South Florida. We'dlove to have you visit. Well,
there you go. Georgia made afriend in Coral spring So when you talk
about the book and its totality,though, what is the one thing that
you want somebody to take out ofit? It's hard to take a ton
of things out of it. Butthere's when I go to things, or
if I go to a seminar andthings like that, if you take one
(28:33):
or two things out of it thatyou definitely feel it was a good use
of time. So I'll give youtwo. One is again, make sure
that you're working on the right problem. You wouldn't believe how often and I
mean how often people are working ontheir own thing. But the other thing
is is to really look at abigger picture. You know, when we
were born, we were dependent onour parents. We couldn't do anything for
(28:56):
ourselves, right, and then aswe grew up, they taught us rightfully
to be independent, to take careof ourselves, to make decisions that would
you work out in the long termfor ourselves. But what we don't learn
a lot about is how to beinterdependent. Right. This world is full
of people, and the more wecould learn to help each other, then
(29:19):
the more it will come back tous. So learn how to be interdependent.
Make sure you're looking at things fromall sides. From the customer,
the employee and your bottom line.And seeing George's question, are there any
perks like discounts to chamber members onsports events or entertainment tickets, I think
(29:41):
each chamber is probably different, right, you know, we have a lot
of discounts member discounts that we get. You know, I don't. I
don't have the answer to that,because oh, I think you did.
I mean, every chamber goes outthere. I've seen other chambers will assemble
a group of people and have aparty go down there. So you're right,
(30:03):
I mean you answered the question verywell. It depends on each particular
chamber and what they do. Theremight be some group things where you know,
a bunch of people go down thereand pay all the drinks and all
the food whatever, and so Ijust you know, there's other things,
And I want to put a teaserout there now that he mentioned that,
and I'm working on finalizing this,but I'm hoping on Thursday night to have
(30:26):
a ticket broker on here. ButI'm still working on some details. I'll
keep you posted here on my socialmedia information the South or Distributing Broadcasting Network
as I get closer to that decision. So I guess the one thing that's
important to ask you is this.Okay, ken, we say, we
all know you have to say thebest or last, of course not talking
Vanessa Williams and the song, butthis time we're saving the question the best
(30:47):
or last? How can you getthe book? And how can people reach
you? Well, people can reachme through LinkedIn. Through my website.
There's a contact me page. Mywebsite is prown group dot com. But
if you're on LinkedIn, I'm veryeasy to find on LinkedIn. I'm on
Facebook and those are the two thatI'm on the most, especially LinkedIn.
(31:11):
You can get my book either onmy website. It'll take you right to
the Amazon account, or go toAmazon and just type in w n x
alle word and then just put dashirma or dash irma per own and it'll
come right up. And you canget all four modes on there, including
(31:32):
the audiobook, and just about anywhereaudio books are sold, and some libraries
have it, so you might evenbe able to get it free at a
library. Check and ask. I'massuming that it's involved with a lot of
retailers as well, like you know, Barnes and they care. Now Barnes
and you can order it through Barnesand Noble. They don't have it on
(31:55):
their bookshelf because it's self published,and they don't put self published books on
their body. Earned that after Iself published. Yeah, but you know
what, that's a good point forpeople that are self published, you know,
I mean, and I never knewthat that they don't put it off
it's self published, but you canstill get it. You can order it
through them and they will get itfor you and they'll have it shipped right
(32:15):
to your house. Well, Georgeis another thing. Why don't we roll
with the Chad? But I think, all right, I think chambers commerce
are very important and you have ina great interview today. So there they
go. Or George, go checkout your chamber. Everybody should do it.
They will give a lot of goodinformation. They'll share with you what
(32:36):
the benefits are, and again getto know the people. All right,
let me go over some other informationwe mentioned it earlier in the broadcast.
Began to mention later in the broadcast, as we near the end of the
real and the air, my nameis Scott Morgan Roth over City Manmouth.
Please be joined this morning by IrmaPerone, my colleague over at the Coral
Springs Chamber of Commerce. I thinkCoconut Creek, but you know I only
(32:58):
know it one way. That's ittakes first brings Creek Regional Chamber. All
right, well, I think I'mgoing to remember that. Come on,
seriously trying to do but at leastyou can correct it for me on the
fly and I'll accept that. Sonot looking the offender. Friends over in
cocon the Creek. But it's beena while, so I know they added
to cocon a Creek version. Soat least you did it and save me
(33:19):
there. All right? With thatsaid, the audio version of the Reel
and the Rear can be heard oniHeartRadio, Apple, Spotify, Google,
or wherever you get your podcasts.If you think I talk fast, I
probably do. I do everything fast, So what's the difference. This show
is being broadcasts around the world.Please hit the red subscribe button on YouTube
South Florida Tribune. We're striving fora thousand subscribers. Please also like,
(33:40):
comment and share the broadcast. Iwant to be a guest, easy participate
in the chat room. That's oneway to do it, and otherwise you
can just send your topic ideas ofSouth Order tribute to gmail dot com.
I want to advertise cost efficiently allMay nine five four three or four four
nine for one. If you guysare lottery players and you know anything about
(34:00):
these numbers, if you win thelottery, I don't want to know about
it with my phone number. Okay, just a little piece of information out
there. We are alive on Facebook, LinkedIn, Twitter and YouTube and on
Twitter you can find me at TributeSouth. I'm on LinkedIn as well,
of course under Scott Morgan Roth Okay, and our website www dot seth Order
(34:21):
Tribune dot com. And once againshout out to Kandie Eveling who does a
masterful job putting it together, andalso a special shout out to all those
individuals who participated in the chat room. It's very importantcouraging for us that we
want to make sure that we're doingeverything we can to make every show what
it is. And if I'm aperfectionist, I'm guilty as charge. I
(34:42):
don't put my name on a badbroadcast because I feel with every show that
we do, my reputation on theline. And you know, people say
I'm heart of myself, Well,you know what, too bad? That's
just a standard for which we're tryingto get things on. George want to
thank you as well or participating andonce again Joshua and Mickey as well.
So we had a great turnout tonightCanady as well. So meanwhile, Irma
has been a great opportunity to spendsome time with you. On a Saturday
(35:07):
morning after the show, Canady andEvelyn and I will be going to Loan
Depot Park to cover the Marlins inthe Oakland a soon to be the Las
Vegas Day. So you know what, I'm just looking forward to get to
the ballpark cover the Marlins. Ilove baseball more than any sport. I
spend a lot more of my timewith baseball because the demands of how the
network is starting to turn out nowtakes me to a point where I'm limited
(35:28):
to go to certain things, andI still want to put everything I've got
in to the infrastructure of the Tribunein the broadcasting network. But baseball has
always been number one in my book. I've only been covering it for forty
some odd years anyways. In fact, I'll make one last reference about baseball.
The first major event I ended upcovering was the nineteen eighty one Baseball
Winter meetings in Hollywood, Florida atthe Diplomat Hotel. And you can't ask
(35:52):
for a first good interview what tomwas sort of the legendary Hall of Fame
manager for the LA Dodgers. Andwhen it's tell you what I learned from
Tommy and all the great writers there. Tom Gage as well was one of
my good friends and mentors in thebusiness. And Philip Peppi out in New
York. The list goes on andon, but those are the people that
(36:12):
i've and Tony to Marco out inArizona. You need mentors, Irma,
and I would assume that as weclose the show, how important are mentors
in your life here? And doesthat impact some of the people you know
that are reading the book? Ohmy gosh, Yes, I mean mentors.
I learned so much from from otherpeople. I don't know where I'd
(36:32):
be without great mentors. So yes, be a good mentor, get a
good mentor there life changing. Well, like I said, there's no better
way to start off Saturday morning,our mother than with you. And I
hope everybody benefits by this broadcast andI look forward to seeing you at more
(36:53):
and more chamber events as time goeson. Like I said at the beginning
of the show, I feel aspecial bond to you because we've always had
that mutual admiration for one another,and I think that's something that really makes
you special. And that's why I'mglad to be able to try to do
my best to help you promote thebook anyway I possibly can. So thank
you, Scott, I'm grateful,all right. So meanwhile, on behalf
(37:14):
of Irma Rome, my name isScott Morgan, Rout Comotor City, Madmouth.
Thank you for joining us on thisedition of the Reel and the Rarer.
There will be more real and thebroadcast coming up in the near future.
So but that said, Irma,I hope you have a great rest
of your afternoon and I look forwardto seeing you at soon. Enough,
here we go, and every goodweekend, everybody be saved.
Happy Saturday morning. My name isScott Morgan Roth of Motor City, Madmouth.
Yes, I don't care if I'mliving in South Florida. The names
stays, and not only knows Ihave an awful lot invested into that name.
But I just want to let everybodyknow we have a special edition of
The Reel and the Rara. Butlet me preface to what the real and
the RAR is going to be.The Reel and the RAR is going to
(00:42):
be a broadcast for which we promotebooks and all kinds of entertainment. Okay,
so going forward, I couldn't findmyself with a better person to kick
off a new era on a SouthFlorida Tribune broadcasting network than Irma Perrone Irma,
Welcome to the broadcast. Thanks Scott, thank you for inviting me my
pleasure. Before we get to thebroadcast here, want to let everybody know
(01:04):
out here that the audio version ofthe show can be heard on iHeartRadio,
Apple, Spotify, Google or whereveryou get your podcasts. And this show
is being broadcast around the world.So this is not no local bad Boy,
this is going everywhere. Please hitthe red subscribe button on YouTube Solflorida
Tribune. We're subscribing for a thousandsubscribers. Please also comment, like,
(01:26):
and share the broadcast. Want tobe a guest, One way to do
is participate in the chat room.You catch my attention enough, I'll being
you in here with us. Alsosend your topic ideas to sulf Forida Tribute
and gmail dot com. To anadvertise cost effeciently call me at nine five,
four three or four or four ninefor one. We are live on
(01:47):
Facebook, LinkedIn Twitter and YouTube.You can follow me on Twitter at Tribune
South, our website www dot self, orda tribute dot com and big shout
out to kdeppl and who does atall unbelievable putting it all together for us
on the control side. So whatthat said, Okay, we have a
special broadcast. Somebody I've known along time since I've been with the Coral
(02:08):
Springs Chamber of Commerce, and she'salways been in my corner with whatever I've
tried to do. As outrageous assome of these things are, she'd always
a stick with it. I knowyou're gonna do well because you have the
work ethic and like a mother figurethat she is to me, she gives
me moral support. So you knowIrma that to me is presless in its
own right. Well, it's mypleasure to help Scott. You're my buddy.
(02:32):
Well you're my buddy too. Igotta tell you though about Irma.
What's amazing about her was I broughther on her previous show with Peter Wheen
and Delray Beach during the Sports Exchange. She's Scott, I don't know anything
about sports. So we meet overat a neutral location. She understands we
need to prepair this thing and Irmafollow my lead. You're going to do
(02:53):
all right? How did that turnout? You carried me through it,
Scott went great, which shocked me. I was scared of as many people
as I speak in front of,to talk about anything that had to do
as sports kind of scared me.So, yeah, well you made it
fun. Well, I do thebest I can. I you know,
(03:15):
you can only do the best youcan with the material you had to work
with. But you were a goodstudent, and I'm really glad it worked
out. Yeah, piter Ween andI did the Sports Exchange on the WI
Network, And you know I usedto bring in guests from the chamber from
time to time if I felt goodabout him. Irma was definitely one of
the first ones I brought in becauseI felt something about her that she had
a good story to tell, andyou know what, why not bring her
(03:36):
on and let play show and tellto the rest of the chamber and give
her some exposure at the same time. So, so what I'm gonna do
now is we're gonna give it beforewe get into the meat of the broadcast,
I'm gonna have Irma talk about herselfa little bit. So Irma,
please introduce yourself of what you do, and obviously I've very alluded the fact
that we met at the Coral SpringsChamber of Commerce. Give the audience an
(03:58):
overview. So my name's Irma Perne. My company's perun Group, and my
trainee is in organizational development. SoI help organizations with the people side of
their business, making sure their structuressound, that they can hold people accountable,
raise the bar, treat them well, stay focused on the right things
(04:21):
to move the company forward. Surveys, company surveys, employee surveys, things
like that, I'm a speaker andan author and what else, Scott,
I don't know. You tell me. Joshua Burstein is watching our show right
now. What's going on? ScottJoshua like this guy. He's a great
guy. Well, he's active allduring the week when we're talking. Unbelievable.
(04:47):
He's going to be getting on theshow at some point or another one.
I drag him in here. Buthe's learning. My good friends.
He's another one we met at theChamber. Oh yeah, I'm a trustee
for the Chamber, an ambassador onthe Education Committee. It's a good organization
to be involved with. Yeah,I have no problem. I took a
year and a half off from itto try to spend more time developing our
(05:08):
platform. Rejoined when I thought thetime was right, and I think the
philosophy that I have now towards buildingthe Tribune, especially in our community,
is far different than it was whenI was an initially. Sometimes or I
know, in life, you haveto step back a little bit, reevaluate,
and then re charge a little bitwhen you know philosophically your business plan
needs a little work before you canfeel confident about approaching it. So yep,
(05:30):
good strategy, that's what we're doing. That's why we're back. So
all right, Irma, here's aside I want people to know about you
and I was inspired by you handledyour cancer battle through prescreening. Why don't
you go over and tell us moreabout time? Well, it was I
just had my two year remission celebrationlast week. It was you know,
(05:55):
it was kind of a rough yearfor me. I had they had detected
it in prescreening. So the reasonI post about it is so people will
do prescreening because that saved my life. I went through surgery and radiation and
aggressive chemo lost on my hair,but I'm rocking it. I breeze through
(06:16):
it and I'm doing good. Andjust please please do all your prescreening.
Okay, all right, So whatinspired you to write the book? When?
And how did you come up withthe amazing title win, the problem
solving model to win exponentially with customers, employees, and your bottom line.
I was amazed when I saw thattitle. Seriously, the title is win
(06:40):
X. So if you see winand then the X in front of it,
it's really win X. It's allone word, the W NX.
And the reason that I wrote thebook. I've been trying to write a
book for five years. So Istarted with leadership because that's what I helped
companies do. Make sure that they'rereally helping their team succeed. And it
was so broad, and I keptnarrowing it, narrowing it, narrowing it,
(07:04):
and finally someone says, you knowwhat you are absolutely amazing at,
and that's problem solving. And that'sreally what I do. I help people
identify what their issues are and problemsolved. So that's why I decided to
focus on problem solving model that workedfor me throughout the years. So as
(07:28):
we go deeper into the book,obviously one of the things that stood out
to me is I like the wayyou titled it your bottom line. And
because I've always believed irma in thewin win situation of building something from scratch.
If I inherit something good, Ilose interest. And I can say
I have what is it ocd obsessivecompulsive disorder. I could board when things
are good, well, I canget my hands dirty, Okay, I
(07:50):
could build it from the ground up. That's when you see a little bit
of gratification. But you know whenyou talk about the fact that to me
exponentially with customers, employees in yourbottom line, that's a loaded statement,
there, isn't it. Well,the magic of the book and it's done
very well. In fact, oneof the awards that won was an Outstanding
(08:11):
Creator Award. The magic of thebook is it combines problem solving with culture,
and my whole point is it's atriangular view. And when you're looking
at winning, you want to makesure if just I win that short term,
but if if my customer is alwaysalso in and my employees and my
(08:33):
bottom line, that's exponential win thatwill last forever. So that's the focus.
There's a whole process on problem solving, but the evaluation piece is always
you know, looking at things,but how does it impact this person?
Because that every decision we make orissue we act on changes us in others
(08:56):
in an impactful way. So it'sit's a bigger picture than just winning.
Well, yeah, maybe a biggerpicture than winning. But when you get
four awards on this book and it'syour one year anniversary, I'll bet you
had to be extremely proud of that. Yeah, I'm very happy with a
book. You know, when itfirst came out and I had my first
(09:18):
book signing, I was scared todeath that nobody would show up and people
would hate it. I had adream the night before that you know,
people came over and said, oh, I'm sorry, nobody likes your book.
I mean it was a bad dream. Wow. But I will tell
you it's got a lot of greatreviews and I'm delighted. Oh that's good.
I mean, like you say,you said it took you five years
(09:39):
to write a book. You knowhow long it's been for me wanting to
write a book, And I haven'tdone it a whole lot longer than that.
I mean, yeah, it washard. It's hard to do for
me. I'm not a natural writer, but I knew what I wanted to
do. I knew I had amission, and then I had cancer in
the middle of it too. Thatkind of slowed me down a little bit.
(10:01):
But it's well worth It's well worththe effort do it. It's only
taken me forty years. I wantto be able to get to do it.
So let me ask you an interestingquestion about writing the book. Is
it published by anybody or did youself publish it? Self published? And
tell me the advantages that you hadmyself publishing the book. You know,
I just didn't know any better,so that was just the easiest route for
(10:24):
me to go. Okay, Imight write one or two other small books
that connect with that book, right, and I might go a different route.
But I mean, that was justthe easiest thing for me to do,
just because I didn't know what Ididn't know right, and it worked
for me. Well, I've meanta lot of people that have encouraged me
(10:45):
to get it self published, andyou know, I have a lot of
connections where I can go either way. It just depends on when I get
around to do it. I'm toa point where my time is so buried
that I might actually, if youcan imagine this, being a writer for
forty three years, have to dictateit to somebody else to do it because
I'm so consumed with what I dothe tribune, the broadcasting side. I
have this King of the roadhand fora reason because I've travel a lot to
(11:09):
try to get content. So Idon't know, stay tuned for that one,
folks. Well, and if anybodyneeds help with that, I have
people that I connected with because againit wasn't my you know, I needed
to learn a lot. It's notjust about what you know, it's about
how you format it and all thatstuff. So I can connect you with
somebody who could help you at leastknow the direction to go in, right,
(11:35):
you appreciate it well. You knowthe one thing I did notice about
your book than anybody who has questionableeyesight should be able to do. First
of all, it isn't easy toread because your print is pretty good size
and only one hundred and sixty ninepages look good easy. I don't need
a magnifying glass to read your book. I mean, the print's good size.
And as I understand, you toldme that you also have an audiobook.
(11:56):
Is that correct? I do,so it's in all four four mats.
It's you can get it through ebook, audiobook, paperback, and hardcover.
Very good. So there you go, folks, and Irma will give
you that information later on in theshow. All right, so we're going
to talk about key chapters in thebook. And I know that when we
explained it, okay, Irma,you were talking about the problem solving model
(12:18):
eight steps. You can go oversome of those, all of those steps
to give everybody an overview about youknow, each and every one, because
I was actually putting it in somegroups here on Facebook. And I'm going
to tell you whether it's podcasters orbroadcasters. The only way in the way
they're going to be profitable is theyhave to find a good business strategy.
(12:39):
And I told him, watch thisshow you might be able to finance because
a lot of times it will happen. In our industry, people have to
buy airtime because nowadays those great radiojobs are not there anymore. So the
only way to get on, whetherit's to rush or radio or what we're
doing here and a combination of others, is that this. You need to
watch the show. And I guaranteethat as time picked on, this show
(13:00):
is going to hit so many people. It's just one of those things what
I've been promoted in that book becausea lot of people and are, oh,
I've been putting all this free timein and what am I going to
get out of it? Well,if they have any if they have any
sense, which I know a lotof them do, they should tune in
this because I realize in my mindthat when you do something like this,
okay, this is the way todo it, you have to have a
(13:22):
good business acumen to market your talent. And so what I say, and
if you don't, well you knowyou can do it for free. It's
a hobby. And we're not lookingto do that. Earlier right, great,
most companies are not right, arenot so going through the steps.
The first step is identify the problem. And I know people think that's odd.
(13:43):
They think they know what the problemis, but in many, many
cases they don't. And a littletest for you is if you continue to
have the same problem over and over, even though you've tried things, you're
probably working on the wrong problem.For example, I get I work with
a lot with employers and a lotyou know people have called me and said,
why am I hiring wrong? Well, when I've dug into the data,
(14:05):
I did the reviews, I contactedthe people that left, that wasn't
the problem at all. So ifyou keep working on the wrong problem,
you're going to spend money, timeand effort. So really look at is
this the problem I should be workingon? The second The second step is,
now that you know what the problemis, what's the root cause of
(14:26):
the problem, because just putting aband aid on the problem will not fix
it. In fact, sometimes ithurts it. So it talks about how
to really dig into the root cause. And then the third step is to
evaluate the impact of that problem againstyour company, your customers, and your
employees. And it's not just forlike if it's a school, it could
(14:48):
be for your students, your teachersand your faculty or whatever. You know,
but look at the impact. Somepeople keep kicking the can down the
road and don't realize how devas datingthat is to other to not just them,
but other people. So it's reallyevaluate the impact of the current problem.
(15:09):
Because a no decision is a decision, right, So if you say
I'm not going to do anything,you've decided to just go with status quo.
So if you're not making money todayand you keep it the way it
is, you're not going to bemaking money tomorrow, right right. The
fourth one is a lot of differentideas on problem solving steps from getting feedback
(15:33):
to not you know, the dangerof the single story. People hear one
thing and they believe it. It'sreally how to step outside that that zone.
It's funny because I don't want totalk about politics, but I watch
both conservative I'm sorry and liberal myapologies on new stations so that I can
(15:56):
hear the whole story. Otherwise youonly get half to doing brainstorming, and
you know a lot of other ideasand stories. In the problem solving section,
the five is once you come upwith your top three and this is
the power, right, that's thewind times three. It's the evaluating each
(16:19):
of those outcomes against the customer,the company, and the employee. And
when you think through it, itdoesn't sound as challenging as when you write
it down. And there's downloadable formsin my book. From my book,
I give you a website to goto and you could reuse the forms.
You could fill them in, andwhen you start looking at impact for each
(16:42):
of those top ideas, the rightone will come right up. It's pretty
magical if I do say so myself. Okay. Step six is the decision
step, and that's in two parts. For larger organizations, then they have
their senior leadership team coming up withdifferent ideas, and so that piece of
(17:06):
the decision step is helping those leadersput together a proposal or a suggestion for
the decision maker. What to lookat, how to explain it, what
to do, what not to do. To be very honest, here's the
pros and here's the cons. Right, because everything has a pro and a
con, so that they could puttogether a proposal and then the other pieces
(17:30):
for the decision maker because they havethe final you know, they have to
look at everything to make sure it'sthe right decision. Step seven is prepare
for impact. So after all thiswork, why would you have to prepare
for impact? A lot of timesyou might know why you made this decision,
but your employee, your team,they don't understand it. They've got
(17:52):
to see the big picture. Soexplaining it, you know, how do
you get all your team on thesame page so that they're all talking about
it the same way. And thenthe last step is implement the decision.
And you know, things aren't justonce you make a decision and you implement
it. You have to plan it. You have to assign people, you
have to follow up, and thenyou have to shake it out. And
(18:14):
when I say shake it out,I mean you know, three, six,
nine, twelve months later, puta date on your calendar today and
look at it and say did Imake the right decision? So that's very
quickly what each step is about.Right, we're going in the chat room.
Ready, you'll be good Mickey Delaney, Good morning from Washington State.
(18:38):
Guess what this guy got up earlyfor you? Well, good morning,
Mickey, he's out there. Yourealize it's seven thirty Pacific time. Oh
my goodness. See there you go, Mickey. I hope you're laying down
and listening to this. I havea feeling he's watching it. All right.
Well, Candy Eveline, you knowwho she is, right, book
(19:00):
helps you think about your decisions.Okay, thank you. Leave an Amazon
review if you've read it. She'sgetting through it, she will and back
to Mickey shared the show. Guesswhat he likes it? Thank you,
Mickey A man Washington State guy.I told you this thing is in the
(19:21):
local area. It's going everywhere,and this is just Saturday, which will
we find out how things go overthe weekend. But we're off to a
really good start. People, youknow, obviously are interested because it is
a business. They have a lotof business people out there, and I
know that this is a book thatany business owner can use, let alone
only any business owner. I'd liketo take it to the extreme, Merma
(19:41):
that a lot of people that aren'tin business could be doing it. Or
you never even know whether or notyou have insured people, lawyers and independent
contractor. It seemed like a veryuniversal book. Well, the thing is,
there's only one type of business thatthis book wouldn't help, and that's
a business that never has any problemsor never has to make any decisions.
So if you know any of thosecompanies, they don't need it, right,
(20:03):
But you are right this book.I've gotten stories from people who said
that they read the book and ithelped their marriage because now they look at
things a little differently. They don'tlook at just their impact, but how
would this decision impact my husband ormy children. So yeah, it's written
for businesses, but it has impactedmany different types of people. Okay,
(20:30):
all right, there's a story thatreally intrigued me about this, so I
want you to break it down alittle bit more than I was able to
do it. You're talking about ETbetween Mars and Hershey. You got to
get to this one. This isjust that was a fun one. When
I was doing I did a lotof research for this book, and Steven
Spielberg offered Mars to have their eminem'son the movie ET right million dollar contract
(20:59):
or something like that, and theyturned it down because they were afraid that
kids would be afraid of the uglyyou know, ET and so they turned
it down. However, Hershey's tookthem up on it, and that's how
Reese's Pecs got in there and itended up having a twenty million dollar positive
impact. So you know, lookingat it, I mean they were when
(21:23):
you're doing your problem solving and decisionmaking, they were afraid of the ugly
et. But think of all thecharacters, beauty and the beast. You
know, there's so many that thecharacters are kind of loved because of how
they look. So one bad decisionreally hurt Mars or really extremely helped Hershey's
(21:45):
however you want to look at it, Yeah, well, I don't know.
I don't know any place where Ican spend twenty million dollars to even
get to Mars. And the onlything I ever knew about MARSA there's an
old show that I used to goahead and watch was that Who was my
favorite marchand was the one I liked? Oh yeah, yeah, Now you're
(22:07):
traveling back in time. Well,I'm traveling back in time normal because I'm
King of the road. Indeed youare, Indeed you are. Yeah,
I mean when you talk about thefact that her she's cleaned up, I
made an incredible business decision and twentymillion dollars of loss. We're not talking
twenty dollars twenty twenty million. Imean, now that's when I did the
(22:30):
research. So so when did youdo the research to come up with those
numbers? Well over, you know, probably the last couple of years is
when I did most of the researchfor the book. Yeah, okay,
yeah, yeah, I mean itintrigues me anytime. I've always thought that
you put a win in front ofsomething to me, and even though you
have a win act okay, well, what's the difference. It's all the
(22:52):
winning anyways. No matter what,you know, every time you buy a
book, you gotta remember your look. The cover of the book, in
my opinion, probably does more tocatch somebody's eye than anything else, just
to get them to pick it andlook at it. I'll tell you the
mistake I made, though, what'sthat? That's right? Flash it up.
Well, the book is win X, but when people look at it,
(23:15):
they think it's win because the Xis. The other mistake I made
was that I have W I NX altogether in other words, there's no
space. Now. The problem withthat is there's a child's book series.
So when you first type in winX all one word under books, all
(23:37):
these kids books come up first.So I always tell people put W I
N X and then dash irma andit'll come up. It's okay, no
problem. It'll be a good thingfor people when they google you anyways to
find out. And I'm gonna ina few moments, I'm gonna let you
tell everybody how to get the bookin a second. So you know,
as you continue your stuff with theChamber of Commerce, what are some of
(23:59):
the things that you like to doin more detail IRMA that helps you market
yourself. Are you getting well?First of all, let me it's a
two part question. Are you gettingany response or are people buying the book
from the Chamber of Commerce? Absolutely, the Chamber is great. I mean
the thing about the chamber is youhave to give to get right right.
I mean I do a lot ofspeaking presentations, and one is the is
(24:22):
your networking working because people who gothere and just try to get get I
go in and I try to helpother people. The more you can help
other people, the more they willremember you. So I always recommend to
people when you go into a chamber, get involved, get you know,
get to know people, let themget to know you, and let them
(24:45):
see that you're not the one who'sjust trying to push their card. You
know, I'm irma, I'm thebest. I'm irma, I'm the best.
But rather, hey, tell meabout you, what's important to you?
What do you need now? Howcan I support you? Even if
I can't use their business? There'soften a way, like the book,
right if you read it, writinga review that doesn't cost any more money,
(25:08):
right, but it helps me.Other people might want you to share
their articles or you know whatever.So get involved and see how you could
help other people so that they rememberyou and like you. So what other
types of events do you go toat the chamber? There are any specific
(25:29):
ones that you're committed to a lot? Well, I try to go to
that. There's a once a month. There's a breakfast on Tuesdays. I
forget what it's called, but Itry to go to that. There's a
professional women's meeting once a month oronce every two months that I try to
go to. They have a lotof events. I don't do too many
(25:52):
evening events. Yeah, I don't, you know, by evening. I'm
kind of I'm drained because I'm amorning person. But they're great events.
I mean a lot of people turnup for those. I think it's it's
really a matter being in a chamberreferral group, right, which I think
you're in one? Right? Yeah? I Actually the one I'm in is
(26:14):
with Andrea Jacobs. And I'll tellyou I've known Andrea a long time and
I think the world of Andrea.Yeah, she's great, she's great.
She gave me some great advice theother nights and whatever you do when you
come to our group, I wantyou to relax. And she said,
let everybody go out there and dothe best they can to help you promote
it on their own. Is itwhat you do in the group is you
have a lot of people speaking onyour behalf to other members. And I've
(26:38):
never heard such good advice that Idid with Andrea. So, Andrea,
when when you're watching, okay,this show, then you know you're in
my heart. All right, backto the chat room, Marma, come
on you right right right, let'sdo it, George. Iicorn chambers are
such an important part of the localcommunity. I guess you can test to
that, right, Hey, George, you're right. If you're you know,
(27:00):
wherever you live, get involved inyour chamber. All right, we'll
double up with mister Korn. Okay, are the chamber events open to members
only or can anyone in any businessattend? Well, you could. Usually
you can attend the like the breakfastmeetings and things like that. You just
pay a little higher, you know, a couple dollars extra for the meal.
(27:22):
The reason you want to join isto really be a part of the
community, right, But you know, go to a few events, meet
some people. If you're in CoralSprings, look for me. I would
be happy to meet you and helpyou, and many other people would.
It's a great place. And bythe way, just so you know,
George Ichorn is contacting you from hisYouTube channel in Detroit, Michigan. Oh
(27:45):
my god, thanks for checking in, George. I mean friends you can
make on this thing, right,and that you never even knew until they
finally take a look and what wedo. So, I mean, that's
that's really what it's all about.Anyways, as I told you before,
this is going worldwide. We're notsitting in here, you know, with
a smaller radius of people at all. We're ranching out. And George,
(28:10):
I'm a visit South Florida. We'dlove to have you visit. Well,
there you go. Georgia made afriend in Coral spring So when you talk
about the book and its totality,though, what is the one thing that
you want somebody to take out ofit? It's hard to take a ton
of things out of it. Butthere's when I go to things, or
if I go to a seminar andthings like that, if you take one
(28:33):
or two things out of it thatyou definitely feel it was a good use
of time. So I'll give youtwo. One is again, make sure
that you're working on the right problem. You wouldn't believe how often and I
mean how often people are working ontheir own thing. But the other thing
is is to really look at abigger picture. You know, when we
were born, we were dependent onour parents. We couldn't do anything for
(28:56):
ourselves, right, and then aswe grew up, they taught us rightfully
to be independent, to take careof ourselves, to make decisions that would
you work out in the long termfor ourselves. But what we don't learn
a lot about is how to beinterdependent. Right. This world is full
of people, and the more wecould learn to help each other, then
(29:19):
the more it will come back tous. So learn how to be interdependent.
Make sure you're looking at things fromall sides. From the customer,
the employee and your bottom line.And seeing George's question, are there any
perks like discounts to chamber members onsports events or entertainment tickets, I think
(29:41):
each chamber is probably different, right, you know, we have a lot
of discounts member discounts that we get. You know, I don't. I
don't have the answer to that,because oh, I think you did.
I mean, every chamber goes outthere. I've seen other chambers will assemble
a group of people and have aparty go down there. So you're right,
(30:03):
I mean you answered the question verywell. It depends on each particular
chamber and what they do. Theremight be some group things where you know,
a bunch of people go down thereand pay all the drinks and all
the food whatever, and so Ijust you know, there's other things,
And I want to put a teaserout there now that he mentioned that,
and I'm working on finalizing this,but I'm hoping on Thursday night to have
(30:26):
a ticket broker on here. ButI'm still working on some details. I'll
keep you posted here on my socialmedia information the South or Distributing Broadcasting Network
as I get closer to that decision. So I guess the one thing that's
important to ask you is this.Okay, ken, we say, we
all know you have to say thebest or last, of course not talking
Vanessa Williams and the song, butthis time we're saving the question the best
(30:47):
or last? How can you getthe book? And how can people reach
you? Well, people can reachme through LinkedIn. Through my website.
There's a contact me page. Mywebsite is prown group dot com. But
if you're on LinkedIn, I'm veryeasy to find on LinkedIn. I'm on
Facebook and those are the two thatI'm on the most, especially LinkedIn.
(31:11):
You can get my book either onmy website. It'll take you right to
the Amazon account, or go toAmazon and just type in w n x
alle word and then just put dashirma or dash irma per own and it'll
come right up. And you canget all four modes on there, including
(31:32):
the audiobook, and just about anywhereaudio books are sold, and some libraries
have it, so you might evenbe able to get it free at a
library. Check and ask. I'massuming that it's involved with a lot of
retailers as well, like you know, Barnes and they care. Now Barnes
and you can order it through Barnesand Noble. They don't have it on
(31:55):
their bookshelf because it's self published,and they don't put self published books on
their body. Earned that after Iself published. Yeah, but you know
what, that's a good point forpeople that are self published, you know,
I mean, and I never knewthat that they don't put it off
it's self published, but you canstill get it. You can order it
through them and they will get itfor you and they'll have it shipped right
(32:15):
to your house. Well, Georgeis another thing. Why don't we roll
with the Chad? But I think, all right, I think chambers commerce
are very important and you have ina great interview today. So there they
go. Or George, go checkout your chamber. Everybody should do it.
They will give a lot of goodinformation. They'll share with you what
(32:36):
the benefits are, and again getto know the people. All right,
let me go over some other informationwe mentioned it earlier in the broadcast.
Began to mention later in the broadcast, as we near the end of the
real and the air, my nameis Scott Morgan Roth over City Manmouth.
Please be joined this morning by IrmaPerone, my colleague over at the Coral
Springs Chamber of Commerce. I thinkCoconut Creek, but you know I only
(32:58):
know it one way. That's ittakes first brings Creek Regional Chamber. All
right, well, I think I'mgoing to remember that. Come on,
seriously trying to do but at leastyou can correct it for me on the
fly and I'll accept that. Sonot looking the offender. Friends over in
cocon the Creek. But it's beena while, so I know they added
to cocon a Creek version. Soat least you did it and save me
(33:19):
there. All right? With thatsaid, the audio version of the Reel
and the Rear can be heard oniHeartRadio, Apple, Spotify, Google,
or wherever you get your podcasts.If you think I talk fast, I
probably do. I do everything fast, So what's the difference. This show
is being broadcasts around the world.Please hit the red subscribe button on YouTube
South Florida Tribune. We're striving fora thousand subscribers. Please also like,
(33:40):
comment and share the broadcast. Iwant to be a guest, easy participate
in the chat room. That's oneway to do it, and otherwise you
can just send your topic ideas ofSouth Order tribute to gmail dot com.
I want to advertise cost efficiently allMay nine five four three or four four
nine for one. If you guysare lottery players and you know anything about
(34:00):
these numbers, if you win thelottery, I don't want to know about
it with my phone number. Okay, just a little piece of information out
there. We are alive on Facebook, LinkedIn, Twitter and YouTube and on
Twitter you can find me at TributeSouth. I'm on LinkedIn as well,
of course under Scott Morgan Roth Okay, and our website www dot seth Order
(34:21):
Tribune dot com. And once againshout out to Kandie Eveling who does a
masterful job putting it together, andalso a special shout out to all those
individuals who participated in the chat room. It's very importantcouraging for us that we
want to make sure that we're doingeverything we can to make every show what
it is. And if I'm aperfectionist, I'm guilty as charge. I
(34:42):
don't put my name on a badbroadcast because I feel with every show that
we do, my reputation on theline. And you know, people say
I'm heart of myself, Well,you know what, too bad? That's
just a standard for which we're tryingto get things on. George want to
thank you as well or participating andonce again Joshua and Mickey as well.
So we had a great turnout tonightCanady as well. So meanwhile, Irma
has been a great opportunity to spendsome time with you. On a Saturday
(35:07):
morning after the show, Canady andEvelyn and I will be going to Loan
Depot Park to cover the Marlins inthe Oakland a soon to be the Las
Vegas Day. So you know what, I'm just looking forward to get to
the ballpark cover the Marlins. Ilove baseball more than any sport. I
spend a lot more of my timewith baseball because the demands of how the
network is starting to turn out nowtakes me to a point where I'm limited
(35:28):
to go to certain things, andI still want to put everything I've got
in to the infrastructure of the Tribunein the broadcasting network. But baseball has
always been number one in my book. I've only been covering it for forty
some odd years anyways. In fact, I'll make one last reference about baseball.
The first major event I ended upcovering was the nineteen eighty one Baseball
Winter meetings in Hollywood, Florida atthe Diplomat Hotel. And you can't ask
(35:52):
for a first good interview what tomwas sort of the legendary Hall of Fame
manager for the LA Dodgers. Andwhen it's tell you what I learned from
Tommy and all the great writers there. Tom Gage as well was one of
my good friends and mentors in thebusiness. And Philip Peppi out in New
York. The list goes on andon, but those are the people that
(36:12):
i've and Tony to Marco out inArizona. You need mentors, Irma,
and I would assume that as weclose the show, how important are mentors
in your life here? And doesthat impact some of the people you know
that are reading the book? Ohmy gosh, Yes, I mean mentors.
I learned so much from from otherpeople. I don't know where I'd
(36:32):
be without great mentors. So yes, be a good mentor, get a
good mentor there life changing. Well, like I said, there's no better
way to start off Saturday morning,our mother than with you. And I
hope everybody benefits by this broadcast andI look forward to seeing you at more
(36:53):
and more chamber events as time goeson. Like I said at the beginning
of the show, I feel aspecial bond to you because we've always had
that mutual admiration for one another,and I think that's something that really makes
you special. And that's why I'mglad to be able to try to do
my best to help you promote thebook anyway I possibly can. So thank
you, Scott, I'm grateful,all right. So meanwhile, on behalf
(37:14):
of Irma Rome, my name isScott Morgan, Rout Comotor City, Madmouth.
Thank you for joining us on thisedition of the Reel and the Rarer.
There will be more real and thebroadcast coming up in the near future.
So but that said, Irma,I hope you have a great rest
of your afternoon and I look forwardto seeing you at soon. Enough,
here we go, and every goodweekend, everybody be saved.
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