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December 2, 2024 9 mins
McDonald's recent partnership with Doodles marks a significant leap into Web3 and culture marketing for the fast-food giant. This collaboration, launching on November 18, 2024, introduces a holiday-themed campaign called "GM Spread Joy" that blends physical and digital experiences12.
The campaign features:
  • Limited-edition McCafé cups with custom Doodles artwork
  • A digital "pack-ripping" experience through the McDonald's app
  • Unlockable digital wearables and animated content

This partnership demonstrates how restaurant brands can leverage Web3 technologies for loyalty programs and cultural engagement. By collaborating with Doodles, a Web3 entertainment brand that evolved from an NFT project, McDonald's is tapping into a younger, tech-savvy audience

#RestaurantInnovation #DigitalMarketing #BrandEngagement


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