The campaign features:
- Limited-edition McCafé cups with custom Doodles artwork
- A digital "pack-ripping" experience through the McDonald's app
- Unlockable digital wearables and animated content
This partnership demonstrates how restaurant brands can leverage Web3 technologies for loyalty programs and cultural engagement. By collaborating with Doodles, a Web3 entertainment brand that evolved from an NFT project, McDonald's is tapping into a younger, tech-savvy audience
#RestaurantInnovation #DigitalMarketing #BrandEngagement
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