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January 27, 2021 26 min
Over the course of many years, Martyn Lewis began noticing a pattern in how B2B customers buy, and why they don’t.

He then mapped out that “DNA” sequence and documented it in his book by the same name.

On this week’s show he shares with us how he mapped that process, what he learned from it and how it can help you in our prospecting and sales efforts. We do a deep dive so you can learn as well.

This is a great one!

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