All Episodes

December 20, 2021 133 mins
Words matter, your choice of words can have a profound impact on the outcome, we love to speak OUR language the language of tech and engineering. Our language is complex and full of unique terms, it is a beautiful language that no one outside of tech understands.

We must ask ourselves why we would speak tech talk to non-technical people. This is like trying to speak Sanskrit to a person who doesn’t speak Sanskrit. We need subtitles or translators because our language is not helping to get the message across to our users. We bitch and moan they are not doing what we told them to do and that’s why we got breached, but we are failing to realize we told them in a language that to them sounds like Charlie Browns parents.

Our language is full of $50 dollar words, acronyms, negative and aggressive words, complex words that require a novels worth of information to put into context.

If we hope to fix what is broken, to do more with less, to increase security, to reduce risk and make an ethical sale or two along the way, then we need to find a way to communicate that resonates with every person. Simple and understandable, easy to connect with and internalize, relatable and personal these are the corner stones of effective communication.
Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.