The Showrunner

The Showrunner

The Showrunner is a weekly podcast hosted by veteran podcasters Jonny Nastor and Jerod Morris in which we share advice, ideas, and experiences that will help you solidify your podcast's positioning, produce more useful content, build a more authentic connection with your audience, and drive more meaningful results with your podcast. And we also provide regular words of encouragement and inspiration, because none of the rest of it matters if you don't show up and keep showing up reliably for your audience.... Show More

Episodes

April 21, 2020 75 min
Whoa.

We're back!

Jerod Morris and Jonny Nastor and reunite to talk podcasting ... for the first time in almost 18 months!

We are actually killing two birds with one stone: a Lunch & Learn for folks in the Unemployable Initiative (a community that Jerod runs) and a new episode for this long-dormant Showrunner feed.

Learn more about the community: http://unenployable.com/community

We cover:

• Takeaways from the annual Infinite Di...
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With the holiday season now in full swing, it's time to ask yourself a very important question: should you take a holiday break from your show?

Here is answer: yes, we are.

This will be our last episode of The Showrunner until January 9th, 2019. But before we go, we describe some important reasons why you should consider taking a break too, and offer up a few steps for how to execute a holiday break the right way so that you get ...
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This week, we react to two articles that caught our eye — each of which deals with a topic we’ve discussed recently here on The Showrunner.

First, we discuss this article from Nieman Lab (http://www.niemanlab.org/2018/11/consumers-love-smart-speakers-they-dont-love-news-briefings-on-smart-speakers-at-least-not-yet/): Consumers love smart speakers. They don’t love news on smart speakers. (At least not yet.)

You may recall in episode w...
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We talk a lot about the importance of building your email list and nourishing your subscribers — but what do you do when you are struggling to get anyone to join your email list in the first place?

You need to examine (or reexamine) your lead magnet. And in this week’s episode of The Showrunner, we describe a simple 5-step process for creating a lead magnet that will lead to consistent conversions.

Among the topics we discuss:

• How t...
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As we mentioned near the end of last week's episode, this week we're talking about listener life cycles -- because not all listeners are created equally, and without a proper understanding of your podcast’s listener life cycles you will find yourself fighting an unwinnable fight to keep every new listener who comes your way.

We publish remarkable podcasts on a consistent basis and new listeners discover our shows each and ev...
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There are audience members — the kinds of people who auto-download your show, listen consistently, and even share an episode every once in a while.

And then there are AUDIENCE MEMBERS — the kinds of rabid, loyal folks who show up for your live broadcasts, participate in live chats, support your show with donations, offer to help out, reach out to you when they are visiting your area to ask you to coffee, and just generally go the ex...
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Sponsorships are one of the most common and potentially reliable ways to monetize a podcast. But especially for podcasters with smaller audiences -- those who don't have access to the bigger networks of corporate podcast advertisers -- getting conversations going with potential sponsors isn't easy, and knowing how to propose terms and set up deals isn't always clear.

We hope to shed some light on that with this episode, ...
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If you’re struggling to build the audience you want, it may be time to shift some of the time you’re investing into your podcast’s content over to the marketing — because no matter how great your content is, you’ll never build an audience if the right people aren’t being exposed to your show.

In this episode, we provide you with seven proven tactics (plus three bonuses!) that will help you get more listeners.

Among the topics we disc...
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Emerging distribution channels like Amazon Alexa's Flash Briefing, plus the ever-expanding proliferation of "normal" longer-form podcasts, are creating an interesting opportunity for podcasters.

Is it time to consider publishing shorter, more regular episodes? There are several examples of this working in a variety of different markets. And Jerod has done his own experiment resulting in some pretty surprising (at least t...
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The people we admire who seem to launch new books, youtube channels, and podcasts endlessly — they aren’t braver, smarter or stronger than you. They have just gained control over their thoughts and feelings towards their fears.

They have learned how to use their inner voice to overcome fears and move forward.

Let’s learn how to create fearlessly — which will in turn enable you to become the showrunner you want to be.

Check out our spo...
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This week talk about launching your show — specifically, launching when you don’t have an established audience already.

What are some of the most important steps that you should take — and not take — during the first few weeks after your episodes go live, so that you can generate excitement, get some listeners and subscribers, and build positive momentum for the future?

Among the topics we discuss:

• Why having the right mindset, and ...
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[133] How to Improve Your Podcast Description (and Gain More New Listeners)
Your podcast’s description can have a big impact on your ability to attract new listeners.

By including relevant search keywords in your description, it can help you surface in more relevant searches, thus exposing you to additional potential audience members. And by choosing your words strategically, you can answer a few key questions that any potential audi...
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Whether you’ve been building an email list for a while, or still haven’t even collected that first email address, there is something for you in this episode.

Among the topics we discuss:

• 6 reasons why you should build an email list to complement your podcast
• 8 different ways you can use email to deliver valuable content to your audience
• 3 questions to ask yourself to determine which type of email content you should produce.
• 5 r...
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This week we have have a little fun by ranting about our podcasting pet peeves.

We also share some notable pet peeves that were posted by members of the Showrunner Podcasting Community.

And while it’s fun to rant, there is a larger purpose in doing this. If we understand what triggers podcast listeners to have a negative reaction, we can make sure we avoid those elements in our shows.

Here is the rundown:

• (2:12) Showrunner Spotlight:...
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This week, we talk about how you can earn a profit from your podcast.

Some of the methods we discuss are about how to earn money from your podcast. Other methods that we discuss have nothing to do with money at all. But they all fall under the umbrella of podcast profitability — and we explain how.

Your challenge as you listen is to identify at least one method you aren’t currently using and figure out how you can incorporate it into...
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This week we discuss a topic that is easy to overlook: your podcast category (aka archive) page on your website.

But we aren’t overlooking it. Not only is it the topic of this week’s Accountability Challenge in the Showrunner Podcasting Community, but we also recently updated our podcast archive page too.

What purpose does this page serve? What essential elements should it include? We’ll walk you through the basics that every one of ...
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This week we talk about how you can move beyond just connecting with your listeners through your content.

We lay out the step-by-step process you have to go through to actually to build a community that transcends your content, and the benefits that you, as the showrunner, reap when you do.

Among the topics we discuss:

• Why you can’t skip steps in this process.
• The foundational power of the one-to-one connection between host and lis...
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This week we are going to walk you through a simple process that will help you … change the world. Seriously.

Because the only way to change the world is through ideas, but it will never happen with subpar, under-developed ideas, or without knowing how to give your ideas a real opportunity to spread.

While we certainly don’t know all the secrets to how ideas spread, but we do understand how to help you give your best ideas a chance. ...
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This week we are going to talk about something very exciting that has been going on over the past six days: the relaunch of the Showrunner Podcasting Community.

We’re less than a week in, and the community already has more than 150 members.

• Where are we hosting it?
• Why did we make that choice?
• What are our goals with the community?
• And how have things taken off so rapidly?

We’ll discuss in this episode — in hopes that you can app...
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This week we are going to talk about a new framework that will help you think about how you are positioning your podcast.

And if it feels like we’ve been hitting this topic of positioning a lot in recent weeks … good! It should.

The deeper and deeper we delve into one-on-one conversations and consulting with you and your fellow showrunners, the more we are realizing that positioning is one of the areas proving most challenging to ide...
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