[128] How to Build an Audience That Transcends Your Content: The 3 C’s Approach

This week we talk about how you can move beyond just connecting with your listeners through your content.

We lay out the step-by-step process you have to go through to actually to build a community that transcends your content, and the benefits that you, as the showrunner, reap when you do.

Among the topics we discuss:

• Why you can’t skip steps in this process.
• The foundational power of the one-to-one connection between host and listener, and how to both provide and seek opportunities to connect.
• The difference between congregation and community, and some ideas for providing opportunities for congregation.
• What “community” really means when it comes to a podcast audience, and how you can facilitate its growth and development.
• The benefits you receive as a showrunner for investing in the long-term process of developing connection, congregation, and community.

We also shine the Showrunner Spotlight on Chris Stanley, the founder of IA Path (http://iapath.com/) and the host of the Independent Adjuster podcast.

Have you checked out our new podcasting community? We are building the most supportive and helpful podcasting community on the web, and we’d love to have you join us. http://community.showrunner.fm

f you find this episode useful, you should also check out these recent episodes:

• [126] Behind the Scenes of Our Recent Community Launch
• [113] Why You Should Podcast
• [84] The Value of Meeting Your Audience in Person

Connect with us:
• Website: Showrunner.fm
• Join the community: http://community.showrunner.fm/