[136] 7 Reasons Why Short-Form Podcasts Are A Major Growth Opportunity

Emerging distribution channels like Amazon Alexa's Flash Briefing, plus the ever-expanding proliferation of "normal" longer-form podcasts, are creating an interesting opportunity for podcasters.

Is it time to consider publishing shorter, more regular episodes? There are several examples of this working in a variety of different markets. And Jerod has done his own experiment resulting in some pretty surprising (at least to him) results.

Among the topics we discuss:

• Some of the success Jerod has experienced over the last two months with his "Banner Morning" experiment.
• 7 reasons why there is an emerging opportunity for short-form podcasts ... when they are done well.
• A few caveats about the obvious difficulty in doing such podcasts well.
• 9 practical tips to help you get started on the right if you decide to try a short-form podcast yourself.