Join us as Josh interviews Matt Altman from Right Side Up, delving into advanced strategies for product optimization, managing PPC campaigns, and knowing when to let go of underperforming products.
This episode is a treasure trove of actionable advice for Amazon sellers looking to enhance their business growth and streamline their operations. Josh Hadley shares his inspiring journey of growing Hadley Designs into an eight-figure brand, offering candid insights into the challenges he faced and the strategies that led to his success.
Meanwhile, Matt Altman brings over a decade of experience to the table, discussing crucial topics such as the importance of high-converting keywords, innovative photo editing techniques for product images, and effective affiliate marketing strategies.
Whether you're a seasoned seller or just starting, this episode provides valuable lessons and practical tips to help you optimize your Amazon business and achieve sustained growth.
Tune in and transform your selling strategy today!
Episode notes:
02:45 - Ecom Breakthrough Podcast Overview
03:50 - Matt Altman Introduction
05:10 - Matt's journey into ecommerce
06:40 - Insights into Successful Brand Exits
10:21 - Strategy for Launching New Products on Amazon
13:00 - Product Launch Budget
15:35 - Types of Ad Campaigns
20:40 - Product Conversion Rate \ Optimizing Products
28:40 - Amazon A/B Testing Feature
31:45 - EVA.Guru / Intellivy.net / mturk.com
33:25 - Other Software Tools to Manage Multiple Brands
35:20 - PPC Tactics
48:40 - External Marketing
51:10 - Amazon Affiliates
LinkedIn:
linkedin.com/in/matt-altman-39b72a70
linkedin.com/in/joshhadley/
Website:
www.rightsideup.com
https://wavve.link/Ecommbreakthrough
Email:
mattaltman89@gmail.com
josh@ecommbreakthrough.com
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