May 21, 2025 • 28 mins
Today we are honored to have Mr. Brandon HILL with us, he is an accomplised author of two books "Fire Yourself" and "Wealth Brain". He is a motivational speaker and host of his own podcast show "The Money Mailbox Show", and now he has come to the Southside Unicorn Show to share his wealth of knowledge and help listners break free of their "Golden HandCuffs"
Listen until the end of the show there is a free gift from Mr. Hill to all the listners
To learn More from Mr. Brandon HILL contact him at :
www.BronsonEquity.com
If you are enjoying our content share, like, subscribe to the show, buy "Merch" from our store at:
www.TheSouthsideUnicornShow.com
Or you can donate any amount to our CashAp: account at: $SSUS44
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-southside-unicorn-show--3255745/support.
"Hey! Listen to me, there's no place I'd rather be, Nothing more I'd rather do, than being right here doing this show for you"~Ken WHITE aka The Southside Unicorn.
Listen until the end of the show there is a free gift from Mr. Hill to all the listners
To learn More from Mr. Brandon HILL contact him at :
www.BronsonEquity.com
If you are enjoying our content share, like, subscribe to the show, buy "Merch" from our store at:
www.TheSouthsideUnicornShow.com
Or you can donate any amount to our CashAp: account at: $SSUS44
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-southside-unicorn-show--3255745/support.
"Hey! Listen to me, there's no place I'd rather be, Nothing more I'd rather do, than being right here doing this show for you"~Ken WHITE aka The Southside Unicorn.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:11):
Hey, Hey, Hey, it's your boy, Ken White, host of
the South Side Unicorn Show. You know there are people
out there who say I want to be rich. You've
heard the song I want to be rich. People say
they want to be a millionaire. You know, those are
really good dreams. But if you want to turn your
dreams into reality, you cannot be addicted to sleeping. You
(00:33):
cannot be a friend of procrastination, and your friends better
not be people who don't know millionaires and know how
to make you a millionaire. Well, because we really like
improving the lifestyles and lives of our audience, we are
proud to present to you today, mister Bronson Hill. This
man knows how to get it done. He can put
(00:54):
some chips in your pocket. But before he can do that,
you gotta open up your ears and listen to what
he has to say. Mister Bronson, he'll thank you so
much for being on the show. But before we get started,
I just want to give people a as I always
call it, a vore dyer of the gentleman before you.
As the managing member of Bronson Equity that's at www
(01:17):
dot bronsonequity dot com. Bronson is a general partner in
a two thousand, five hundred multifamily units worth over a
quarter billion dollars. That's b a billion. Bronson is the
host of The Mailbox Money Show, where he breaks down
the investor mindset and has personally raised over forty five
(01:40):
million dollars for real estate and his private equity deals.
Bronson is the author of the best selling book Fire Yourself,
Replace your Working Income with Passive Income in three Years
or Less, and is a regular contributor to YouTube and
his blog. Bronson is a regular keynote speaker and leads
the Wealth Formed as an exclusive mastermind for affluent passive investors,
(02:06):
providing unmasked investment opportunities within a growth oriented community. Bronson
is a frequent guest on podcasts like The Best Ever
Show with Joe Faerliss and was a speaker at the
Large Limiteds Conference with Ken McElroy. These are accomplishments that
anybody could be proud of.
Speaker 2 (02:26):
Awesome, great to be You're rather excited to chat. I
think it's so important to love what you shared. I mean,
a lot of people there's no plan, you know, for
becoming wealthy, right, It's either the you win the lottery
or their rich uncle dies, right, And this is most
people's plan. But there is a way, and I think
this is something I want to say that for most people,
they really believe that you're either born with money or
you're not right either have it or you don't either.
(02:48):
You know, you become a pro athlete if you get
in the Watt lottery, or it's in your family or
a trust fund person, which that does happen. But a
Fidelity Investments had a study in twenty nineteen that found
that eighty six percent of millionaires are self made. Eighty
six percent, almost nine out of ten. So that means
that these are learnable, teachable things that we can learn.
And so the people that become wealthy, it's because they
(03:10):
chose to. They learned too, and they took actions consistently
to be that way.
Speaker 1 (03:15):
And when you say passive income, you could take a
Can you take a regular person and take them to
passive income in three years?
Speaker 3 (03:25):
Yeah? Absolutely.
Speaker 4 (03:26):
Well.
Speaker 2 (03:26):
I think it's interesting about passive income is that a
lot of people talk about passive income and they say, hey,
I'm get some passive income and they start to make
some money in their job, they start to do well
with a lot of people that are professionals or their
business owners, and they say, I'm going to actually go
for making money, to actually start putting into something else.
So often what people do is they'll buy a single
family house, they'll do an online trading thing, they'll trade
(03:48):
stocks and options and things, or they'll buy a business.
But these and people talk about these is passive income,
but they're really not passive. I mean I own several
rental houses at one point three or four and it
just became a lot more work. And so the idea
of passive income really the test is Warren Buffett is
his quote. He says, unless you learn how to make
money while you sleep, you'll work until you die. Now,
(04:09):
Warren Buffett is ninety four years old and he's just
announced he's about to retire, so he kin is doing
a little bit different, but having the option. Right, my
book fire yourself, the book behind me here is a replace.
You're working income with passive income. In three years or less.
Speaker 3 (04:21):
You may say, hey I love my job or hey
I love my business. Well what happens that?
Speaker 2 (04:24):
The question I'd ask you is say, well what happens
if God forbid you become disabled or a family member
has a crisis and you have to be there. A
lot of us we have to go to we have
to go to work, and over fifty percent of Americans
are paycheck to paycheck. So if you're listening, you're like, hey,
I'm just not really that's not really on my radar.
Speaker 3 (04:40):
I'm just trying to survive.
Speaker 2 (04:41):
Well, there's a big difference between surviving and thriving, and
the passive income conversation is taking some money, saving some money,
putting it into something that actually does that. It makes
money while you sleep, right, So you're not the one
who's pulling the levers.
Speaker 3 (04:53):
You're not the one that you can.
Speaker 2 (04:54):
Do the other way where you're actually actively doing it
and you're managing something or you're's and that's great, I've
done that. I do that, right, But I'll so passively
invest where I take funds that I have and I
put them into deals and then the money itself grows. Right,
So my money itself is actually it becomes like a
part time employee for me to go work and make
more money for me.
Speaker 3 (05:12):
Right.
Speaker 2 (05:12):
So that's that's really what passive income is about. But
I think something anybody can do. It can start with
just a small amount and it can grow over time.
Speaker 1 (05:18):
Wow. I like the way you said that. I mean,
even there, you have my mind totally turned around when
you said you make your money, go to work for you.
I have a vision of Benjamin Franklin putting on his
shoes and going out the door to go bring me
back some more benjamins.
Speaker 3 (05:33):
Yeah, that's it. That's it. Well, it's exactly what it is.
Speaker 2 (05:36):
It's just again it's a different mindset because for most people,
like if you want to do what wealthy if you
want to become wealthy, you've got to do what wealthy
people do. And there are things that like most people
do is they spend as everything they make they spend
or with credit card that they spend more than what
they make. Right, So if you do that, there's a
book called The Richest Man in Babylon and it talks
(05:57):
about this, like if you're like miserable as a person
who spends who makes you know, ten pence but then
spends eleven pence, right, But happy is the one who
makes ten pence and spends nine right, because then you
can save. So some of these are very basic things,
you know, as far as just spending and saving.
Speaker 3 (06:10):
So I look at it like one oh one.
Speaker 2 (06:11):
It's kind of the Dave Ramsey, don't go into debt
and make sure you're within your budget that kind of thing.
Once you get that, once you start developing some resources,
then it's important to start saying, okay, well how can
I grow What are the ways that people do grow
passive income? What are the ways people invest in businesses?
And when I talk about passive income, it's really the
test is if I'm buying houses or if I'm doing
options trading or strategy, like if it takes my time,
(06:33):
if I can't ten x what I'm doing immediately. So
at one point I had four rental houses and I
wasn't the manager, but I was still getting calls every
week and hey, what do we do here?
Speaker 3 (06:40):
If I couldn't very quickly go ten x and go
to forty.
Speaker 2 (06:42):
Of them meaning acquiring, managing them and all that, and
then of course is just overwhelming.
Speaker 3 (06:47):
And so if you can't do that while out creating
yourself another job, then it's not actually passive investing. Right.
Speaker 2 (06:52):
So passive investing is I do the work on the
front end where I vet a team, I vet a deal,
I think, how does this look? Is this fit kind
of with what my goals are and what the who
they are. And then when I'm ready I actually invest
the money, I send it over and then I'm out.
I don't I don't do the work, right, I just
receive you know, by the name of my podcast is
called the Mailbox Money Show, Right, so how do I
start getting? Should be called the direct deposit Show because
most people send money direct deposit. But basically, once I invest,
(07:16):
I now I'm getting cash flow that comes to me
and I'm in getting reports. I can ask questions if
I want, but for the most part, like I'm not
really doing much, and that's what a passive investor is, right,
I mean, somebody else do the work and now the
money is coming back to me.
Speaker 1 (07:29):
And that's what you actually you are really covering all
the bases. I'm sitting here ready to be like how
can I be down? Where do I sign up? One
of my questions was going to be, is there like
a prerequisite? Do you do you have to like examine
a person and see if they're even positioned to become
a part of this program or can someone for example,
(07:52):
when the lottery will walk up to you and say, hey, here.
Speaker 2 (07:54):
I am yeah, So there's a couple of ways that
the governing body, it's called the Securities and Shape Commission
of the SEC. So or if you're a sports fan,
the Southeastern Conference or the SEC it's a different SEC.
But basically they they say there's a couple classifications.
Speaker 3 (08:09):
So most real estate deals. If someone is.
Speaker 2 (08:13):
What's called a just a standard investor or a sophisticated investor,
they can invest in real estate type deals.
Speaker 3 (08:20):
Now, there is typically a.
Speaker 2 (08:21):
Lot of minimums for groups like ours, there's and there
are many groups. I'm not just promoting our so I'm
just talking about investing generally. Typically the minimums are around
fifty or one hundred thousand dollars. Now, there are ways
to invest. You say, well, I don't have one hundred thousand.
People do crowdfunding, they do other types of investments, and
there's some challenges with that extra fees in there. But
there are ways to get in these deals without actually
being high net worth.
Speaker 1 (08:43):
Oh, you can become a collector. But you know, I
want to sign up. I got to get this book.
Fire yourself. And right now we have to take a
station break. So ladies and gentlemen, when we come back,
we have more questions. You don't want to miss it.
I'm not going to miss it. I'll be right here
when we come. Ladies and gentlemen, go know where.
Speaker 2 (09:10):
When I see a new broadcast from the south Side Unicorn,
I can't wait to listen to it.
Speaker 5 (09:15):
But you just never know what he's gonna say. You
are listening to the south Side.
Speaker 4 (09:25):
You're in a corn show hosted by my friend Ken White.
Speaker 5 (09:30):
Here'll be back after these messages.
Speaker 1 (09:38):
He Hey, it's your boy, kid White, and we are
back with Bronson Hill. Bronson Hill is putting us, as
we used to say on the South Side of Chicago.
He's putting us on tip. We're learning some things today
if you've been paying attention. But as we get back
to mister Bronson Hill, let me give you some stats
that might whet your appetite to get more involved in
firing yourself. I was I'm wondering, as you do, Showpep,
(10:02):
what is the difference between an employer or correction, an
employee and an investor who makes the most money. Does
an employee make more money or doesn't investor make more money? Well,
I went over to the National Library of Medicine and
the Social Security Administration and things like that to do
some quick research, and ladies and gentlemen, this is what
(10:23):
I found. The lifetime earnings of the average US citizen
over fifty years of age, from age twenty to sixty nine,
very substantially depending on the various factors. We were covering
this article, but we're not going to cover that article.
I'm going to cut to the chase. The chase is
that the earnings over a lifetime, and that's a social
(10:43):
issue that we might want to talk about at another time.
But for men, the average earning over your entire lifetime
is going to be one point one point eight million
dollars one million, eight hundred and fifty thousand. For women
that's going to be one million, one hundred two hundred dollars. Basically,
under two million dollars is what you can hope to
(11:04):
earn every morning you get up for almost forty years.
Hm hm, mister Hill, you have a master over forty
five million dollars in some of your ventures. How long
did it take for you to make that forty five million?
Speaker 2 (11:20):
So well, it's interesting and I love the status you
brought up because it is important to think differently if
you want different results and again, you're crazy. If you
are in the room with people, it's just it's whoever
you're around. If you're around people, that are all. My
parents are both teachers, my grandma is a teacher, a teacher,
So it's like this idea of a safe, secure job.
Speaker 3 (11:38):
And if people haven't read the book Rich Dad, Poor Dad.
Speaker 2 (11:40):
It talks about this right, like having a different approach,
and so I think that really for most people, I
just think really looking at things in a different level
and really investing in yourself. So when you choose to
become an investor, you know you're you're you're looking at
a different path. So when it you know, when it
says that I've raised forty five million dollars, that's not
(12:01):
money that I just have gotten for myself. It's actually
money I've raised from investors. So we talked about passive investing.
While I started, I didn't have And if you have
more money than you have time, somebody listening as a doctor,
they're an attorney, they're a lawyer, they own a business.
If you have over million dollars, well being maybe five
hundred thousand or a million, then you have a good
option to become a passive investor.
Speaker 3 (12:18):
If not, you could be an active investor. Right, So
what I did, I just went.
Speaker 2 (12:21):
To people and saying, hey, you have money, why don't
you invest in what we're doing? And so I was
I basically got a piece of the upside. So maybe
it's one or two percent or five or tenper whatever
the amount is of that on the way up. So
it really helped me to grow my wealth because I
was really about helping other people with their wealth. So
if somebody's listening to this and they don't have money,
you can do it. You can basically learn to grow
(12:42):
by helping other people that have a money problem. It's
not like they don't have money, but they have money,
and it's like, hey, how can I use this money?
Though I don't have to deal with the stock market volatility?
Is it's been for a lot of people, is the
stock market volatility and you know there's really no income
there and put it in things like real estate, which
everybody knows they should be doing real estate, right everybody.
If you came to friends and families, I know I
should be doing this, but they just don't quite have
(13:03):
the direction to know how to do that. So I
think that really, you know, everything sounds weird until you
know somebody has done it or you've done it yourself.
So we do it in these larger deals called syndication,
which just means we pooled together different people.
Speaker 5 (13:15):
You know.
Speaker 2 (13:15):
I did for single family houses with a family member,
and then I went next deal was a two hundred
and twenty five unit apartment building and said, well, how
did you go from single family to.
Speaker 3 (13:24):
Two hundred twenty five unit?
Speaker 2 (13:25):
Well, the biggest thing is there was a team, right,
So I had a partner who had fifteen years of
experience managing these properties I brought. I raised a little
bit of money for this deal. I raised on hundred
thousand dollars from one investor, and now I have some
experience on the management side, right. So sometimes these things
aren't always just I went from here to hear. It
sounds crazy, but it's like it's one little thing, and
this involves really getting around people that are at the
next level, that are doing it, that you admire, that
(13:46):
are you know. I just I promise if you go
in rooms that you feel a little bit and coomfortable
because everybody's wealthy and you just are there and you're
curious and you ask questions and you're just kind of open,
you will learn so much and they will just even
their afterthoughts will teach you, Oh, I should be doing this,
should be doing that.
Speaker 1 (14:00):
That's happening right now, right now. This is a living
example of what you're talking about. So let me run
this this vision I have in my head, and and
tell me if that actually can dovetail with your with
your process. I envisioned someone who's a real go getter.
They don't have a lot of capital, but they got
a lot of drives and so at work, whether they're
(14:22):
a nurse, or whether they're at a school or even
at McDonald's. But I envisioned this person making contact with
say twenty of their friends, inviting them over to the
house and showing them your your program, and perhaps pooling
their moneys together, and then someone from your group making
contact with that group. Is that a vision that's reality?
Speaker 3 (14:44):
Or I mean I think that's how things work.
Speaker 2 (14:47):
I think that you know, for me, I started a
meetup in southern California when I didn't have any It
was a multi family meetup about apartment investing. When I
didn't have any apartments that I invested in, right, So
and there's a difference between being an expert and being
a leader.
Speaker 3 (15:03):
Right.
Speaker 2 (15:03):
An expert is there, you know the content, they know
the summer of time. I think I've become an expert
in the space, but to be and then when I started,
I didn't know. I was just the guy in the
front of the room asking the dumb questions. Right, We'd
bringing experts and we'd ask.
Speaker 3 (15:15):
As a dumb question exactly then, and yeah, exactly.
Speaker 2 (15:18):
So then the guy who actually invested with that one
hundred k that I mentioned, he just simply saw me
at the front of the room and said, hey, I'd
do one of your deals.
Speaker 3 (15:25):
Right. He literally said that to me, and I was like,
are you talking to me? Are you like? But again
he saw me.
Speaker 2 (15:29):
As that because I was a personal organized So if
you want to be in a space and you want
to grow your wealth, if you can just be in
there and start learning and adding you know, questions and
adding value and things like that, like things start to
present themselves and so I think there's no like, hey,
you do this and this and this, and all of
a sudden you're there. But yeah, I think gathering people
that you care about and you like, maybe do a
book club together, maybe start going to there's local meetups
(15:50):
if you search online or on a website called meetup
dot com. Almost every city of the country has real
estate or other types of meetups, and just by being there,
you're going to meet amazing people that are doing all
different things. And if you just are curious and you're open,
I guess one of the biggest things, no matter what
route you pursue within real estate or investing or wealth,
if you just go to meetings and you meet new
people and you ask questions and you're curious, doors will
(16:11):
open for.
Speaker 3 (16:11):
You, right. But it's it's if somebody has they can.
Speaker 1 (16:15):
They can't open for you. If you're not there, they
won't open if you don't knock, right.
Speaker 3 (16:19):
That's it.
Speaker 2 (16:19):
That's it, because I mean they really if you look
at two people, somebody say, well, I'm not a big
strategist and I don't have all these things, and I'll
tell you what, if you take one person that's a
great strategist, has the best ideas of the smartest person,
but they don't. They just kind of sit on those
ideas for somebody who doesn't really know. But they just
kind of show up and have an open mind. And
ask questions and keep kind of making changes. The person
who takes the action will just destroy the other person
(16:39):
because I mean, and there's a competition, but just in
the sense of they will have way more results because
they're the one taking action. So I've seen people that
are really not very smart, honestly, just not very bright,
but they're multi multi multimillionaires just simply because they kept
showing up, they kept taking action, they kept learning.
Speaker 1 (16:55):
Well, you know, to capitalize on that. I knew a
gentleman many years ago, and I gonna mimic him out
of love and respect that miss him a lot. But
he told me one time, and he was I think
it was worth about five or six million dollars and
he said, you know, Kenny, I never made it out
the eighth grade, but I understood that hard work would
get it done. That's what he told me. Wow, So
(17:19):
about your book, Fire Yourself. Are people that're supposed to
get the book and inside the book, will it help
them to mimic what you have done or how does
that work?
Speaker 3 (17:30):
Yeah? So the book Fire Yourself was really read.
Speaker 2 (17:32):
And I've had now over twenty five hundred conversations with
high net worth investors there are people that are on
average worth over two million dollars, and this is more
of a guide for people that have money that are like, hey,
I want to figure out how to do this. I've
only done stocks, I've done bonds, I've done over them things.
So it's kind of for people that it's really good
for everybody, but it's primarily designed for somebody who's more wealthy.
(17:52):
But if somebody doesn't have wealth, it's really great because
you'll hear my story in there about how I did
and how I grew, how I had some really setback.
So I lost seventy thousand dollars in one day on
an options trading strategy, right when my net worth was
about two hundred k. So that was a lot of
money in one day to lose, right, it's a bad day.
So I think there is a very and there's a
very honest story of you know, my background was in
(18:12):
medical device sales.
Speaker 3 (18:13):
I do that for ten years.
Speaker 2 (18:14):
I was paid well, but I didn't really There's difference
between being high income and being high net worth, right,
and so I wanted a transition to be have a
higher net worth.
Speaker 1 (18:23):
And so like the way you talk, you got to
you gotta language all of your own. But I'm getting
you how much? How much of what?
Speaker 5 (18:30):
Wow?
Speaker 1 (18:31):
Could you say that again? Just one more time? Let
me hear you say it.
Speaker 3 (18:34):
Yeah.
Speaker 2 (18:34):
So there's a difference between high income and high net worth.
High income is I make money. I make good money.
I was making, you know, a multiple six figure job.
But high net worth is you have a networth like
your friend of you know, four or five six million dollars. Right,
high net worth is different. And there are a lot
of people that make lots of money, a lot of doctors,
especially other professionals, but they spend lots of money.
Speaker 5 (18:55):
Right.
Speaker 2 (18:55):
So if you don't have a way, and even if
you're an entrepreneur you're good at making money, you have
to learn about passive income and investing so that you
can have your money make money. Otherwise you're just you're
just a slave to it. You're just like everybody else.
It's just you make more and spend more than other.
Speaker 3 (19:08):
People, exactly.
Speaker 1 (19:09):
And if you're spending as much as you make, or
even more than you make, you're gonna go broke. At
some point, we're about to have to take a station break.
But I just want to throw a few pearls out
there on top of what my brother Bronson Hill is
putting out there, Ladies and gentlemen, there's a gentleman named
Benjamin Graham. I'm probably sure you're familiar with him. And
(19:30):
here's what he says about what the topic about what
we're talking about. He says, successful investment is about managing risk,
not avoiding it. Remember that, ladies and gentlemen. We'll be
right back after these messages.
Speaker 5 (19:53):
When I see a.
Speaker 3 (19:54):
New broadcast from the south Side Unicorn, I can't wait
to listen to it.
Speaker 5 (19:58):
But you just never know what he's gonna say.
Speaker 4 (20:05):
You are listening to the south Side You're an acorn
show hosted by my friend Ken White.
Speaker 5 (20:12):
Here'll be back after these messages.
Speaker 1 (20:19):
Hey, it's boy Kim White, host of the south Side
Unicorn Show, and we are into the third segment. This
goes really fast. I wish I could sit around mister
Hill all day and just let him open his mouth.
You know, on this show, the south Side Unicorn Show,
I open my mouth. But there are times where you
really just need to sit down, shut up, and listen.
(20:41):
This is one of those times. Mister Bronson Hill, thank
you for being on the show. And I understand you're
working on a second book called rich Brain.
Speaker 3 (20:50):
Yeah, so I yeah, this has been a blast. I'm
really enjoying this.
Speaker 2 (20:53):
Rich Brain carey came from having all these conversations with
high networth investors. And I was actually on an Uber
and I had a conversation where an investor was sending
funds over or something.
Speaker 3 (21:02):
So this Uber driver over heard.
Speaker 2 (21:03):
She was a woman in her thirties, and so that
I was in Dallas, Texas on the trip, and she
just she asked after she said, how do I learn
about money? How do I how do I become wealthy?
And just kind of asking some of those questions, and
I didn't quite know what to tell her. I was,
I don't really think of the right thing. But I've
realized in all these conversations there are specific habits around mindset.
You know, there's a lot of people that are wealthy
and they really look at money very differently. They have
(21:26):
a high sense of what I call wealth worthiness. Right,
A lot of times about ninety percent of people have
self sabotaging behaviors. So and I can get into that, like,
you know, if I if I'm a single guy and
I go up to a show up to a party
and there's a beautiful woman there. I want to have
a conversation, but my self talk is negative and I'm like, oh,
I'm not I'm no good. She's never gonna like me.
I have nothing to offer. How's that conversation gonna go?
Speaker 1 (21:47):
Like?
Speaker 3 (21:47):
It probably will won't even happen. If it does, it's
not going to be good.
Speaker 1 (21:50):
There's just no vibe.
Speaker 2 (21:51):
Yeah, because you're not bringing it from internal, the internal side.
Speaker 3 (21:54):
So but when I show up. It also works with wealth.
Speaker 2 (21:56):
You know, if I show up and I'm like, I've
got something to offer, and I've got something here, I
believe I'm worthy of having wealth whatever, I can show
up in rooms and I show up a different way.
So there's this workaround mindset. A lot of people think
it's weird to talk into the mirror and say things
to yourself, or to have written goals or things like this,
but almost every single person that is a networth of
more than ten million has some sort of mindset practice
(22:16):
in their life. So this book, Rich Brain is just
how do I reprogram my brain? How do I get
to a place where I show up and then I
see the opportunity I give a specific example of how
that happened to me. I had a business deal that
I would have passed on. It was about a five
XAR business, but because I had been doing this work,
I showed up and I was able to see it,
(22:37):
and I started to move towards it, and it actually
became something that became an opportunity for us. So I
think that, you know, again, just being able to see
it for yourself. It's great to know that someone can
become wealthy, but you know that I can become wealthy.
I can show up and I have something to offer,
even if I don't have the money. I can actually
show up and I can basically be a person that's
creating that in my heart first exactly.
Speaker 1 (22:55):
And you know, that's something I learned as a young
brother growing up on the South Side of Chicago. You
don't always get to go to the college. But ladies
and gentlemen, if you can find some way to make yourself,
you know, a skill or something that you can offer
to the world, you're going to make some money. But
(23:16):
then after making that money, as we've been taught by
mister Hill, what are you going to do with it?
Are you on your way to las Vegas so you
can live the high life or are you going to
save and invest and do as mister Bronson Hill is done?
Speaker 2 (23:31):
Yeah, well it's we we have choices, right, we have
choices to learn. Obviously we get the lesson when we
when we get it. So if somebody's listening to this
and be like, yeah, I want to do this, how
do I do it?
Speaker 5 (23:40):
Well?
Speaker 2 (23:40):
Being calls, going to meetings, going to conferences, reading books,
making the decision Like I made a decision I want
to leave my job. I am my good coupper job
in three years and I was able to do it.
Speaker 3 (23:50):
I didn't know how I was going to do it.
Speaker 2 (23:51):
Just that's something investing in real estate, and I just
did everything I could and then all of a sudden,
like that's how you get lucky, right, Like a door
opens and all of a sudden you're there. So I
think just being willing to make a decision, being willing
to put the time in, and then being flexible and
open that it may go a little different than you
probably very different than you want, but being willing to
continue to move forward and learn, I think is a
great u a great way to go forward.
Speaker 1 (24:13):
And I got a question for you. Okay, you were
medical sales and you had a secure income basically because
you had a job. But there's this, and I'm imagining this,
there's that middle ground from where you're starting to let
go because of your mindset changing, because of the environment.
You're starting to let go of this employee type of thing,
(24:34):
and you're sliding into the investor world. Can you share
a memory with us when you actually began to say,
this is my new life, I don't have to worry
about quote unquote working anymore. When when did that happen?
And how did that that go?
Speaker 3 (24:49):
Well?
Speaker 2 (24:49):
I think, honestly, it was really hard because I had
this great job. You know, it's making really good money,
over two hundred thousand dollars a year, and I was
working and wasn't working too.
Speaker 3 (24:56):
I was doing medical It's a great, great job, right
it was that? Yeah, yeah, exactly, it was great. Yeah,
it was great.
Speaker 2 (25:04):
But what happened and so I you know, again I
had really done well there. But what it happened is
I just went to friends and family. I was like, well,
I want to leave my job because I was actually
doing better in the real estate side. So I was
it was at the time it was going really everything
was great. Real estate was really hot. Real estate's changed
a little bit since then, but it was just super hot.
So I was like, well, I'm making I'm doing better
even over on the real estate side, and I want
to leave. But my friends and family were all like,
why would you ever leave your great job? No, it
(25:26):
became the golden handcuffs, right, Why would you.
Speaker 3 (25:28):
Ever do that?
Speaker 2 (25:28):
And so it was as golden handcuffs, right. And so
when I got in a room with other entrepreneurs, I
had a group I was a part of, and these
guys were all super wealthy and done it for a
long time in a business of a certain size. And
I told him what I wanted to do and where
I was and how I.
Speaker 3 (25:41):
Was doing in my business.
Speaker 2 (25:42):
They said, well, you should pretty much leave your medical
sales job as soon as you can, and if it
doesn't work, you could always go back to medical sales.
And that kind of reframed it for me. IS kind
of had this like, oh, no, I need it. I
don't know because this is like this is unknown land, right.
I always thought I got to work, I to work hard, whatever, Well,
is there a way that I could do this? And
so when I actually left. It was great and kind
of terrifying a little bit. But it's been about four
(26:03):
years and it's been a real ride. It's been a
lot of fun challenges, of course, but also a lot
of good stuff as well.
Speaker 1 (26:09):
Outstanding And you know, I have a few witticisms about investment.
The next one's going to come from the great Benjamin Franklin,
and he said, an investment in knowledge pays the best interest.
I think we just invested some really good time in
this last thirty minutes. And I want to thank you
so much, mister Boston Hill for coming on this show.
(26:29):
How do people get in touch with you? What are
your parting words that you'd like to leave with the audience.
Speaker 2 (26:33):
Yeah, it's been really great, Ken really appreciate having me.
I've got a free gift for your audience. It's about inflation.
So a lot of people talk that, you know, inflation
and the pain at the pomp going to the store.
There's pain and all that. There's a book, a guide
I wrote it. It's about thirty pages. It's called how
to Use Inflation to your Advantage? Right, So it's how
do you actually get on the side of being an
investor on real estate, using debt, even precious metal, some
(26:54):
stuff people haven't heard.
Speaker 3 (26:55):
So this is the guide right here.
Speaker 2 (26:56):
If you text the word inflation to the number three
three seven seven and seven. So you text the word
inflation to three three seven seven seven, we'll send that
to you and you'll say you're out here about our upcoming
deals and some stuff are working on.
Speaker 3 (27:07):
Wow.
Speaker 1 (27:08):
So not only have you just imparted the wealth of
knowledge on us, you're giving us gifts we actually got. Wow.
Now you remind me of Oprah. You know, you get
a car and you get a.
Speaker 2 (27:20):
I wish it was a car, but hopefully people say
I got a car and a listen to this, right
I made.
Speaker 1 (27:24):
I mean it, well, it's sort of a car. I
mean you put the gas in the car and you know,
so that's pretty cool. I am so glad to have
met you, sir. And and you know, firing yourself, ladies
and gentlemen, an they immortal words of President Donald J.
Speaker 5 (27:38):
Trump.
Speaker 1 (27:39):
You're fired. I love it.
Speaker 3 (27:42):
I love it again.
Speaker 5 (27:43):
So you know, I.
Speaker 1 (27:44):
Don't want to go. I'm stuck to you like velcro,
because you know, you can hang around people who have
like tidbit knowledge and all this stuff. They could go
on Jeopardy and answer every question, but a lot of
good that's gonna do you, right. But you, mister Bronson Hill,
you have set here and set minds on fire. People
are already thinking, I gotta get that book. How can
I be down? I'm sick and tired of this job.
(28:07):
I want to Bentley, so you know you've put their
minds on the track to doing that. And I want
to thank you for being on the South Side Unicorn Show.
Speaker 2 (28:17):
Thanks so much, appreciate it can thanks for having me.
Speaker 1 (28:19):
You're welcome, so I'll part with my signature clothes. Hey,
listen to me. There's no place I'd rather be. There's
nothing more I'd rather do than being right here doing
this show for you. I'm Ken White with mister Bronson Hill,
and we are out.
Hey, Hey, Hey, it's your boy, Ken White, host of
the South Side Unicorn Show. You know there are people
out there who say I want to be rich. You've
heard the song I want to be rich. People say
they want to be a millionaire. You know, those are
really good dreams. But if you want to turn your
dreams into reality, you cannot be addicted to sleeping. You
(00:33):
cannot be a friend of procrastination, and your friends better
not be people who don't know millionaires and know how
to make you a millionaire. Well, because we really like
improving the lifestyles and lives of our audience, we are
proud to present to you today, mister Bronson Hill. This
man knows how to get it done. He can put
(00:54):
some chips in your pocket. But before he can do that,
you gotta open up your ears and listen to what
he has to say. Mister Bronson, he'll thank you so
much for being on the show. But before we get started,
I just want to give people a as I always
call it, a vore dyer of the gentleman before you.
As the managing member of Bronson Equity that's at www
(01:17):
dot bronsonequity dot com. Bronson is a general partner in
a two thousand, five hundred multifamily units worth over a
quarter billion dollars. That's b a billion. Bronson is the
host of The Mailbox Money Show, where he breaks down
the investor mindset and has personally raised over forty five
(01:40):
million dollars for real estate and his private equity deals.
Bronson is the author of the best selling book Fire Yourself,
Replace your Working Income with Passive Income in three Years
or Less, and is a regular contributor to YouTube and
his blog. Bronson is a regular keynote speaker and leads
the Wealth Formed as an exclusive mastermind for affluent passive investors,
(02:06):
providing unmasked investment opportunities within a growth oriented community. Bronson
is a frequent guest on podcasts like The Best Ever
Show with Joe Faerliss and was a speaker at the
Large Limiteds Conference with Ken McElroy. These are accomplishments that
anybody could be proud of.
Speaker 2 (02:26):
Awesome, great to be You're rather excited to chat. I
think it's so important to love what you shared. I mean,
a lot of people there's no plan, you know, for
becoming wealthy, right, It's either the you win the lottery
or their rich uncle dies, right, And this is most
people's plan. But there is a way, and I think
this is something I want to say that for most people,
they really believe that you're either born with money or
you're not right either have it or you don't either.
(02:48):
You know, you become a pro athlete if you get
in the Watt lottery, or it's in your family or
a trust fund person, which that does happen. But a
Fidelity Investments had a study in twenty nineteen that found
that eighty six percent of millionaires are self made. Eighty
six percent, almost nine out of ten. So that means
that these are learnable, teachable things that we can learn.
And so the people that become wealthy, it's because they
(03:10):
chose to. They learned too, and they took actions consistently
to be that way.
Speaker 1 (03:15):
And when you say passive income, you could take a
Can you take a regular person and take them to
passive income in three years?
Speaker 3 (03:25):
Yeah? Absolutely.
Speaker 4 (03:26):
Well.
Speaker 2 (03:26):
I think it's interesting about passive income is that a
lot of people talk about passive income and they say, hey,
I'm get some passive income and they start to make
some money in their job, they start to do well
with a lot of people that are professionals or their
business owners, and they say, I'm going to actually go
for making money, to actually start putting into something else.
So often what people do is they'll buy a single
family house, they'll do an online trading thing, they'll trade
(03:48):
stocks and options and things, or they'll buy a business.
But these and people talk about these is passive income,
but they're really not passive. I mean I own several
rental houses at one point three or four and it
just became a lot more work. And so the idea
of passive income really the test is Warren Buffett is
his quote. He says, unless you learn how to make
money while you sleep, you'll work until you die. Now,
(04:09):
Warren Buffett is ninety four years old and he's just
announced he's about to retire, so he kin is doing
a little bit different, but having the option. Right, my
book fire yourself, the book behind me here is a replace.
You're working income with passive income. In three years or less.
Speaker 3 (04:21):
You may say, hey I love my job or hey
I love my business. Well what happens that?
Speaker 2 (04:24):
The question I'd ask you is say, well what happens
if God forbid you become disabled or a family member
has a crisis and you have to be there. A
lot of us we have to go to we have
to go to work, and over fifty percent of Americans
are paycheck to paycheck. So if you're listening, you're like, hey,
I'm just not really that's not really on my radar.
Speaker 3 (04:40):
I'm just trying to survive.
Speaker 2 (04:41):
Well, there's a big difference between surviving and thriving, and
the passive income conversation is taking some money, saving some money,
putting it into something that actually does that. It makes
money while you sleep, right, So you're not the one
who's pulling the levers.
Speaker 3 (04:53):
You're not the one that you can.
Speaker 2 (04:54):
Do the other way where you're actually actively doing it
and you're managing something or you're's and that's great, I've
done that. I do that, right, But I'll so passively
invest where I take funds that I have and I
put them into deals and then the money itself grows. Right,
So my money itself is actually it becomes like a
part time employee for me to go work and make
more money for me.
Speaker 3 (05:12):
Right.
Speaker 2 (05:12):
So that's that's really what passive income is about. But
I think something anybody can do. It can start with
just a small amount and it can grow over time.
Speaker 1 (05:18):
Wow. I like the way you said that. I mean,
even there, you have my mind totally turned around when
you said you make your money, go to work for you.
I have a vision of Benjamin Franklin putting on his
shoes and going out the door to go bring me
back some more benjamins.
Speaker 3 (05:33):
Yeah, that's it. That's it. Well, it's exactly what it is.
Speaker 2 (05:36):
It's just again it's a different mindset because for most people,
like if you want to do what wealthy if you
want to become wealthy, you've got to do what wealthy
people do. And there are things that like most people
do is they spend as everything they make they spend
or with credit card that they spend more than what
they make. Right, So if you do that, there's a
book called The Richest Man in Babylon and it talks
(05:57):
about this, like if you're like miserable as a person
who spends who makes you know, ten pence but then
spends eleven pence, right, But happy is the one who
makes ten pence and spends nine right, because then you
can save. So some of these are very basic things,
you know, as far as just spending and saving.
Speaker 3 (06:10):
So I look at it like one oh one.
Speaker 2 (06:11):
It's kind of the Dave Ramsey, don't go into debt
and make sure you're within your budget that kind of thing.
Once you get that, once you start developing some resources,
then it's important to start saying, okay, well how can
I grow What are the ways that people do grow
passive income? What are the ways people invest in businesses?
And when I talk about passive income, it's really the
test is if I'm buying houses or if I'm doing
options trading or strategy, like if it takes my time,
(06:33):
if I can't ten x what I'm doing immediately. So
at one point I had four rental houses and I
wasn't the manager, but I was still getting calls every
week and hey, what do we do here?
Speaker 3 (06:40):
If I couldn't very quickly go ten x and go
to forty.
Speaker 2 (06:42):
Of them meaning acquiring, managing them and all that, and
then of course is just overwhelming.
Speaker 3 (06:47):
And so if you can't do that while out creating
yourself another job, then it's not actually passive investing. Right.
Speaker 2 (06:52):
So passive investing is I do the work on the
front end where I vet a team, I vet a deal,
I think, how does this look? Is this fit kind
of with what my goals are and what the who
they are. And then when I'm ready I actually invest
the money, I send it over and then I'm out.
I don't I don't do the work, right, I just
receive you know, by the name of my podcast is
called the Mailbox Money Show, Right, so how do I
start getting? Should be called the direct deposit Show because
most people send money direct deposit. But basically, once I invest,
(07:16):
I now I'm getting cash flow that comes to me
and I'm in getting reports. I can ask questions if
I want, but for the most part, like I'm not
really doing much, and that's what a passive investor is, right,
I mean, somebody else do the work and now the
money is coming back to me.
Speaker 1 (07:29):
And that's what you actually you are really covering all
the bases. I'm sitting here ready to be like how
can I be down? Where do I sign up? One
of my questions was going to be, is there like
a prerequisite? Do you do you have to like examine
a person and see if they're even positioned to become
a part of this program or can someone for example,
(07:52):
when the lottery will walk up to you and say, hey, here.
Speaker 2 (07:54):
I am yeah, So there's a couple of ways that
the governing body, it's called the Securities and Shape Commission
of the SEC. So or if you're a sports fan,
the Southeastern Conference or the SEC it's a different SEC.
But basically they they say there's a couple classifications.
Speaker 3 (08:09):
So most real estate deals. If someone is.
Speaker 2 (08:13):
What's called a just a standard investor or a sophisticated investor,
they can invest in real estate type deals.
Speaker 3 (08:20):
Now, there is typically a.
Speaker 2 (08:21):
Lot of minimums for groups like ours, there's and there
are many groups. I'm not just promoting our so I'm
just talking about investing generally. Typically the minimums are around
fifty or one hundred thousand dollars. Now, there are ways
to invest. You say, well, I don't have one hundred thousand.
People do crowdfunding, they do other types of investments, and
there's some challenges with that extra fees in there. But
there are ways to get in these deals without actually
being high net worth.
Speaker 1 (08:43):
Oh, you can become a collector. But you know, I
want to sign up. I got to get this book.
Fire yourself. And right now we have to take a
station break. So ladies and gentlemen, when we come back,
we have more questions. You don't want to miss it.
I'm not going to miss it. I'll be right here
when we come. Ladies and gentlemen, go know where.
Speaker 2 (09:10):
When I see a new broadcast from the south Side Unicorn,
I can't wait to listen to it.
Speaker 5 (09:15):
But you just never know what he's gonna say. You
are listening to the south Side.
Speaker 4 (09:25):
You're in a corn show hosted by my friend Ken White.
Speaker 5 (09:30):
Here'll be back after these messages.
Speaker 1 (09:38):
He Hey, it's your boy, kid White, and we are
back with Bronson Hill. Bronson Hill is putting us, as
we used to say on the South Side of Chicago.
He's putting us on tip. We're learning some things today
if you've been paying attention. But as we get back
to mister Bronson Hill, let me give you some stats
that might whet your appetite to get more involved in
firing yourself. I was I'm wondering, as you do, Showpep,
(10:02):
what is the difference between an employer or correction, an
employee and an investor who makes the most money. Does
an employee make more money or doesn't investor make more money? Well,
I went over to the National Library of Medicine and
the Social Security Administration and things like that to do
some quick research, and ladies and gentlemen, this is what
(10:23):
I found. The lifetime earnings of the average US citizen
over fifty years of age, from age twenty to sixty nine,
very substantially depending on the various factors. We were covering
this article, but we're not going to cover that article.
I'm going to cut to the chase. The chase is
that the earnings over a lifetime, and that's a social
(10:43):
issue that we might want to talk about at another time.
But for men, the average earning over your entire lifetime
is going to be one point one point eight million
dollars one million, eight hundred and fifty thousand. For women
that's going to be one million, one hundred two hundred dollars. Basically,
under two million dollars is what you can hope to
(11:04):
earn every morning you get up for almost forty years.
Hm hm, mister Hill, you have a master over forty
five million dollars in some of your ventures. How long
did it take for you to make that forty five million?
Speaker 2 (11:20):
So well, it's interesting and I love the status you
brought up because it is important to think differently if
you want different results and again, you're crazy. If you
are in the room with people, it's just it's whoever
you're around. If you're around people, that are all. My
parents are both teachers, my grandma is a teacher, a teacher,
So it's like this idea of a safe, secure job.
Speaker 3 (11:38):
And if people haven't read the book Rich Dad, Poor Dad.
Speaker 2 (11:40):
It talks about this right, like having a different approach,
and so I think that really for most people, I
just think really looking at things in a different level
and really investing in yourself. So when you choose to
become an investor, you know you're you're you're looking at
a different path. So when it you know, when it
says that I've raised forty five million dollars, that's not
(12:01):
money that I just have gotten for myself. It's actually
money I've raised from investors. So we talked about passive investing.
While I started, I didn't have And if you have
more money than you have time, somebody listening as a doctor,
they're an attorney, they're a lawyer, they own a business.
If you have over million dollars, well being maybe five
hundred thousand or a million, then you have a good
option to become a passive investor.
Speaker 3 (12:18):
If not, you could be an active investor. Right, So
what I did, I just went.
Speaker 2 (12:21):
To people and saying, hey, you have money, why don't
you invest in what we're doing? And so I was
I basically got a piece of the upside. So maybe
it's one or two percent or five or tenper whatever
the amount is of that on the way up. So
it really helped me to grow my wealth because I
was really about helping other people with their wealth. So
if somebody's listening to this and they don't have money,
you can do it. You can basically learn to grow
(12:42):
by helping other people that have a money problem. It's
not like they don't have money, but they have money,
and it's like, hey, how can I use this money?
Though I don't have to deal with the stock market volatility?
Is it's been for a lot of people, is the
stock market volatility and you know there's really no income
there and put it in things like real estate, which
everybody knows they should be doing real estate, right everybody.
If you came to friends and families, I know I
should be doing this, but they just don't quite have
(13:03):
the direction to know how to do that. So I
think that really, you know, everything sounds weird until you
know somebody has done it or you've done it yourself.
So we do it in these larger deals called syndication,
which just means we pooled together different people.
Speaker 5 (13:15):
You know.
Speaker 2 (13:15):
I did for single family houses with a family member,
and then I went next deal was a two hundred
and twenty five unit apartment building and said, well, how
did you go from single family to.
Speaker 3 (13:24):
Two hundred twenty five unit?
Speaker 2 (13:25):
Well, the biggest thing is there was a team, right,
So I had a partner who had fifteen years of
experience managing these properties I brought. I raised a little
bit of money for this deal. I raised on hundred
thousand dollars from one investor, and now I have some
experience on the management side, right. So sometimes these things
aren't always just I went from here to hear. It
sounds crazy, but it's like it's one little thing, and
this involves really getting around people that are at the
next level, that are doing it, that you admire, that
(13:46):
are you know. I just I promise if you go
in rooms that you feel a little bit and coomfortable
because everybody's wealthy and you just are there and you're
curious and you ask questions and you're just kind of open,
you will learn so much and they will just even
their afterthoughts will teach you, Oh, I should be doing this,
should be doing that.
Speaker 1 (14:00):
That's happening right now, right now. This is a living
example of what you're talking about. So let me run
this this vision I have in my head, and and
tell me if that actually can dovetail with your with
your process. I envisioned someone who's a real go getter.
They don't have a lot of capital, but they got
a lot of drives and so at work, whether they're
(14:22):
a nurse, or whether they're at a school or even
at McDonald's. But I envisioned this person making contact with
say twenty of their friends, inviting them over to the
house and showing them your your program, and perhaps pooling
their moneys together, and then someone from your group making
contact with that group. Is that a vision that's reality?
Speaker 3 (14:44):
Or I mean I think that's how things work.
Speaker 2 (14:47):
I think that you know, for me, I started a
meetup in southern California when I didn't have any It
was a multi family meetup about apartment investing. When I
didn't have any apartments that I invested in, right, So
and there's a difference between being an expert and being
a leader.
Speaker 3 (15:03):
Right.
Speaker 2 (15:03):
An expert is there, you know the content, they know
the summer of time. I think I've become an expert
in the space, but to be and then when I started,
I didn't know. I was just the guy in the
front of the room asking the dumb questions. Right, We'd
bringing experts and we'd ask.
Speaker 3 (15:15):
As a dumb question exactly then, and yeah, exactly.
Speaker 2 (15:18):
So then the guy who actually invested with that one
hundred k that I mentioned, he just simply saw me
at the front of the room and said, hey, I'd
do one of your deals.
Speaker 3 (15:25):
Right. He literally said that to me, and I was like,
are you talking to me? Are you like? But again
he saw me.
Speaker 2 (15:29):
As that because I was a personal organized So if
you want to be in a space and you want
to grow your wealth, if you can just be in
there and start learning and adding you know, questions and
adding value and things like that, like things start to
present themselves and so I think there's no like, hey,
you do this and this and this, and all of
a sudden you're there. But yeah, I think gathering people
that you care about and you like, maybe do a
book club together, maybe start going to there's local meetups
(15:50):
if you search online or on a website called meetup
dot com. Almost every city of the country has real
estate or other types of meetups, and just by being there,
you're going to meet amazing people that are doing all
different things. And if you just are curious and you're open,
I guess one of the biggest things, no matter what
route you pursue within real estate or investing or wealth,
if you just go to meetings and you meet new
people and you ask questions and you're curious, doors will
(16:11):
open for.
Speaker 3 (16:11):
You, right. But it's it's if somebody has they can.
Speaker 1 (16:15):
They can't open for you. If you're not there, they
won't open if you don't knock, right.
Speaker 3 (16:19):
That's it.
Speaker 2 (16:19):
That's it, because I mean they really if you look
at two people, somebody say, well, I'm not a big
strategist and I don't have all these things, and I'll
tell you what, if you take one person that's a
great strategist, has the best ideas of the smartest person,
but they don't. They just kind of sit on those
ideas for somebody who doesn't really know. But they just
kind of show up and have an open mind. And
ask questions and keep kind of making changes. The person
who takes the action will just destroy the other person
(16:39):
because I mean, and there's a competition, but just in
the sense of they will have way more results because
they're the one taking action. So I've seen people that
are really not very smart, honestly, just not very bright,
but they're multi multi multimillionaires just simply because they kept
showing up, they kept taking action, they kept learning.
Speaker 1 (16:55):
Well, you know, to capitalize on that. I knew a
gentleman many years ago, and I gonna mimic him out
of love and respect that miss him a lot. But
he told me one time, and he was I think
it was worth about five or six million dollars and
he said, you know, Kenny, I never made it out
the eighth grade, but I understood that hard work would
get it done. That's what he told me. Wow, So
(17:19):
about your book, Fire Yourself. Are people that're supposed to
get the book and inside the book, will it help
them to mimic what you have done or how does
that work?
Speaker 3 (17:30):
Yeah? So the book Fire Yourself was really read.
Speaker 2 (17:32):
And I've had now over twenty five hundred conversations with
high net worth investors there are people that are on
average worth over two million dollars, and this is more
of a guide for people that have money that are like, hey,
I want to figure out how to do this. I've
only done stocks, I've done bonds, I've done over them things.
So it's kind of for people that it's really good
for everybody, but it's primarily designed for somebody who's more wealthy.
(17:52):
But if somebody doesn't have wealth, it's really great because
you'll hear my story in there about how I did
and how I grew, how I had some really setback.
So I lost seventy thousand dollars in one day on
an options trading strategy, right when my net worth was
about two hundred k. So that was a lot of
money in one day to lose, right, it's a bad day.
So I think there is a very and there's a
very honest story of you know, my background was in
(18:12):
medical device sales.
Speaker 3 (18:13):
I do that for ten years.
Speaker 2 (18:14):
I was paid well, but I didn't really There's difference
between being high income and being high net worth, right,
and so I wanted a transition to be have a
higher net worth.
Speaker 1 (18:23):
And so like the way you talk, you got to
you gotta language all of your own. But I'm getting
you how much? How much of what?
Speaker 5 (18:30):
Wow?
Speaker 1 (18:31):
Could you say that again? Just one more time? Let
me hear you say it.
Speaker 3 (18:34):
Yeah.
Speaker 2 (18:34):
So there's a difference between high income and high net worth.
High income is I make money. I make good money.
I was making, you know, a multiple six figure job.
But high net worth is you have a networth like
your friend of you know, four or five six million dollars. Right,
high net worth is different. And there are a lot
of people that make lots of money, a lot of doctors,
especially other professionals, but they spend lots of money.
Speaker 5 (18:55):
Right.
Speaker 2 (18:55):
So if you don't have a way, and even if
you're an entrepreneur you're good at making money, you have
to learn about passive income and investing so that you
can have your money make money. Otherwise you're just you're
just a slave to it. You're just like everybody else.
It's just you make more and spend more than other.
Speaker 3 (19:08):
People, exactly.
Speaker 1 (19:09):
And if you're spending as much as you make, or
even more than you make, you're gonna go broke. At
some point, we're about to have to take a station break.
But I just want to throw a few pearls out
there on top of what my brother Bronson Hill is
putting out there, Ladies and gentlemen, there's a gentleman named
Benjamin Graham. I'm probably sure you're familiar with him. And
(19:30):
here's what he says about what the topic about what
we're talking about. He says, successful investment is about managing risk,
not avoiding it. Remember that, ladies and gentlemen. We'll be
right back after these messages.
Speaker 5 (19:53):
When I see a.
Speaker 3 (19:54):
New broadcast from the south Side Unicorn, I can't wait
to listen to it.
Speaker 5 (19:58):
But you just never know what he's gonna say.
Speaker 4 (20:05):
You are listening to the south Side You're an acorn
show hosted by my friend Ken White.
Speaker 5 (20:12):
Here'll be back after these messages.
Speaker 1 (20:19):
Hey, it's boy Kim White, host of the south Side
Unicorn Show, and we are into the third segment. This
goes really fast. I wish I could sit around mister
Hill all day and just let him open his mouth.
You know, on this show, the south Side Unicorn Show,
I open my mouth. But there are times where you
really just need to sit down, shut up, and listen.
(20:41):
This is one of those times. Mister Bronson Hill, thank
you for being on the show. And I understand you're
working on a second book called rich Brain.
Speaker 3 (20:50):
Yeah, so I yeah, this has been a blast. I'm
really enjoying this.
Speaker 2 (20:53):
Rich Brain carey came from having all these conversations with
high networth investors. And I was actually on an Uber
and I had a conversation where an investor was sending
funds over or something.
Speaker 3 (21:02):
So this Uber driver over heard.
Speaker 2 (21:03):
She was a woman in her thirties, and so that
I was in Dallas, Texas on the trip, and she
just she asked after she said, how do I learn
about money? How do I how do I become wealthy?
And just kind of asking some of those questions, and
I didn't quite know what to tell her. I was,
I don't really think of the right thing. But I've
realized in all these conversations there are specific habits around mindset.
You know, there's a lot of people that are wealthy
and they really look at money very differently. They have
(21:26):
a high sense of what I call wealth worthiness. Right,
A lot of times about ninety percent of people have
self sabotaging behaviors. So and I can get into that, like,
you know, if I if I'm a single guy and
I go up to a show up to a party
and there's a beautiful woman there. I want to have
a conversation, but my self talk is negative and I'm like, oh,
I'm not I'm no good. She's never gonna like me.
I have nothing to offer. How's that conversation gonna go?
Speaker 1 (21:47):
Like?
Speaker 3 (21:47):
It probably will won't even happen. If it does, it's
not going to be good.
Speaker 1 (21:50):
There's just no vibe.
Speaker 2 (21:51):
Yeah, because you're not bringing it from internal, the internal side.
Speaker 3 (21:54):
So but when I show up. It also works with wealth.
Speaker 2 (21:56):
You know, if I show up and I'm like, I've
got something to offer, and I've got something here, I
believe I'm worthy of having wealth whatever, I can show
up in rooms and I show up a different way.
So there's this workaround mindset. A lot of people think
it's weird to talk into the mirror and say things
to yourself, or to have written goals or things like this,
but almost every single person that is a networth of
more than ten million has some sort of mindset practice
(22:16):
in their life. So this book, Rich Brain is just
how do I reprogram my brain? How do I get
to a place where I show up and then I
see the opportunity I give a specific example of how
that happened to me. I had a business deal that
I would have passed on. It was about a five
XAR business, but because I had been doing this work,
I showed up and I was able to see it,
(22:37):
and I started to move towards it, and it actually
became something that became an opportunity for us. So I
think that, you know, again, just being able to see
it for yourself. It's great to know that someone can
become wealthy, but you know that I can become wealthy.
I can show up and I have something to offer,
even if I don't have the money. I can actually
show up and I can basically be a person that's
creating that in my heart first exactly.
Speaker 1 (22:55):
And you know, that's something I learned as a young
brother growing up on the South Side of Chicago. You
don't always get to go to the college. But ladies
and gentlemen, if you can find some way to make yourself,
you know, a skill or something that you can offer
to the world, you're going to make some money. But
(23:16):
then after making that money, as we've been taught by
mister Hill, what are you going to do with it?
Are you on your way to las Vegas so you
can live the high life or are you going to
save and invest and do as mister Bronson Hill is done?
Speaker 2 (23:31):
Yeah, well it's we we have choices, right, we have
choices to learn. Obviously we get the lesson when we
when we get it. So if somebody's listening to this
and be like, yeah, I want to do this, how
do I do it?
Speaker 5 (23:40):
Well?
Speaker 2 (23:40):
Being calls, going to meetings, going to conferences, reading books,
making the decision Like I made a decision I want
to leave my job. I am my good coupper job
in three years and I was able to do it.
Speaker 3 (23:50):
I didn't know how I was going to do it.
Speaker 2 (23:51):
Just that's something investing in real estate, and I just
did everything I could and then all of a sudden,
like that's how you get lucky, right, Like a door
opens and all of a sudden you're there. So I
think just being willing to make a decision, being willing
to put the time in, and then being flexible and
open that it may go a little different than you
probably very different than you want, but being willing to
continue to move forward and learn, I think is a
great u a great way to go forward.
Speaker 1 (24:13):
And I got a question for you. Okay, you were
medical sales and you had a secure income basically because
you had a job. But there's this, and I'm imagining this,
there's that middle ground from where you're starting to let
go because of your mindset changing, because of the environment.
You're starting to let go of this employee type of thing,
(24:34):
and you're sliding into the investor world. Can you share
a memory with us when you actually began to say,
this is my new life, I don't have to worry
about quote unquote working anymore. When when did that happen?
And how did that that go?
Speaker 3 (24:49):
Well?
Speaker 2 (24:49):
I think, honestly, it was really hard because I had
this great job. You know, it's making really good money,
over two hundred thousand dollars a year, and I was
working and wasn't working too.
Speaker 3 (24:56):
I was doing medical It's a great, great job, right
it was that? Yeah, yeah, exactly, it was great. Yeah,
it was great.
Speaker 2 (25:04):
But what happened and so I you know, again I
had really done well there. But what it happened is
I just went to friends and family. I was like, well,
I want to leave my job because I was actually
doing better in the real estate side. So I was
it was at the time it was going really everything
was great. Real estate was really hot. Real estate's changed
a little bit since then, but it was just super hot.
So I was like, well, I'm making I'm doing better
even over on the real estate side, and I want
to leave. But my friends and family were all like,
why would you ever leave your great job? No, it
(25:26):
became the golden handcuffs, right, Why would you.
Speaker 3 (25:28):
Ever do that?
Speaker 2 (25:28):
And so it was as golden handcuffs, right. And so
when I got in a room with other entrepreneurs, I
had a group I was a part of, and these
guys were all super wealthy and done it for a
long time in a business of a certain size. And
I told him what I wanted to do and where
I was and how I.
Speaker 3 (25:41):
Was doing in my business.
Speaker 2 (25:42):
They said, well, you should pretty much leave your medical
sales job as soon as you can, and if it
doesn't work, you could always go back to medical sales.
And that kind of reframed it for me. IS kind
of had this like, oh, no, I need it. I
don't know because this is like this is unknown land, right.
I always thought I got to work, I to work hard, whatever, Well,
is there a way that I could do this? And
so when I actually left. It was great and kind
of terrifying a little bit. But it's been about four
(26:03):
years and it's been a real ride. It's been a
lot of fun challenges, of course, but also a lot
of good stuff as well.
Speaker 1 (26:09):
Outstanding And you know, I have a few witticisms about investment.
The next one's going to come from the great Benjamin Franklin,
and he said, an investment in knowledge pays the best interest.
I think we just invested some really good time in
this last thirty minutes. And I want to thank you
so much, mister Boston Hill for coming on this show.
(26:29):
How do people get in touch with you? What are
your parting words that you'd like to leave with the audience.
Speaker 2 (26:33):
Yeah, it's been really great, Ken really appreciate having me.
I've got a free gift for your audience. It's about inflation.
So a lot of people talk that, you know, inflation
and the pain at the pomp going to the store.
There's pain and all that. There's a book, a guide
I wrote it. It's about thirty pages. It's called how
to Use Inflation to your Advantage? Right, So it's how
do you actually get on the side of being an
investor on real estate, using debt, even precious metal, some
(26:54):
stuff people haven't heard.
Speaker 3 (26:55):
So this is the guide right here.
Speaker 2 (26:56):
If you text the word inflation to the number three
three seven seven and seven. So you text the word
inflation to three three seven seven seven, we'll send that
to you and you'll say you're out here about our upcoming
deals and some stuff are working on.
Speaker 3 (27:07):
Wow.
Speaker 1 (27:08):
So not only have you just imparted the wealth of
knowledge on us, you're giving us gifts we actually got. Wow.
Now you remind me of Oprah. You know, you get
a car and you get a.
Speaker 2 (27:20):
I wish it was a car, but hopefully people say
I got a car and a listen to this, right
I made.
Speaker 1 (27:24):
I mean it, well, it's sort of a car. I
mean you put the gas in the car and you know,
so that's pretty cool. I am so glad to have
met you, sir. And and you know, firing yourself, ladies
and gentlemen, an they immortal words of President Donald J.
Speaker 5 (27:38):
Trump.
Speaker 1 (27:39):
You're fired. I love it.
Speaker 3 (27:42):
I love it again.
Speaker 5 (27:43):
So you know, I.
Speaker 1 (27:44):
Don't want to go. I'm stuck to you like velcro,
because you know, you can hang around people who have
like tidbit knowledge and all this stuff. They could go
on Jeopardy and answer every question, but a lot of
good that's gonna do you, right. But you, mister Bronson Hill,
you have set here and set minds on fire. People
are already thinking, I gotta get that book. How can
I be down? I'm sick and tired of this job.
(28:07):
I want to Bentley, so you know you've put their
minds on the track to doing that. And I want
to thank you for being on the South Side Unicorn Show.
Speaker 2 (28:17):
Thanks so much, appreciate it can thanks for having me.
Speaker 1 (28:19):
You're welcome, so I'll part with my signature clothes. Hey,
listen to me. There's no place I'd rather be. There's
nothing more I'd rather do than being right here doing
this show for you. I'm Ken White with mister Bronson Hill,
and we are out.
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