Building Frizz + Co: Haircare, Shopify, and Community
Daphné Eastmond ditched the CPA grind to create Frizz + Co, a brand that says screw the stigma and celebrates textured hair. From her raw startup struggles to her bold in-person events, Daphne shares how she’s making haircare personal—and real.
What You’ll Learn in This Episode:
- Why Daphne left accounting to launch Frizz + Co.
- How her personal hair struggles inspired a hero product.
- The scrappy marketing tactics that worked (and the ones that didn’t).
- How in-person events became her secret growth weapon.
- Lessons from bootstrapping, product seeding, and building a Shopify brand.
Links Mentioned:
- Frizz + Co: https://frizzhair.co
- Connect with Daphne: Instagram @frizz.co
Sponsors:
- Zipify: http://zipify.com/KURT
- Cleverific: https://cleverific.com/unofficial
- Boost Filter & Search: https://apps.shopify.com/product-filter-search
CTA:
Subscribe for more Shopify insights and stories like this! [Insert subscription link]
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