Sara Olsher started Mighty + Bright as a handmade calendar to help her toddler cope with divorce. A decade (and one breast cancer diagnosis) later, it’s a full-time Shopify business helping kids, adults, and neurodivergent folks navigate tough life stuff with visual structure. In this episode, Sara shares how she bootstrapped the brand, embraced customer feedback, and scaled with purpose—not just ad spend.
You’ll learn:
- How personal chaos sparked a viral product line
- Why bootstrapping kept her business healthy and profitable
- The power of customer-led product development
- How one TikTok collab outsold her entire kids’ line
Sponsors
- Zipify – Build high-converting sales funnels
- Cleverific – Smart order editing for Shopify
- Address Validator – Reduce delivery address errors & costs
Links and Resources:
Apps, Tools, & Services
- StoreHero – Profit-focused ad tracking and analytics
- Octane AI – Shop quizzes for Shopify
- Sensible Forecasting – Inventory planning
- Bundles.app – Inventory syncing for Shopify bundles
- iPaKey – Packing and fulfillment scanner tool
Work with Kurt:
→ Grow your Shopify store
→ See client success stories
→ Join Kurt’s newsletter
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.