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April 20, 2021 28 mins
The Winning Brand Podcast
with Chase Hunter
Podcast – Show Notes
[S3 EP 144]

Clarify your message in order to grow your business.
Delivering the right message to our audience of who we are, whether we manage a personal or business brand, will make us find our ideal clients and let them know our specialty concerning our services and products.
As entrepreneurs, we want to cover different branches of different markets to see which is our winning venture, but as our guest today, Dolores Hirschmann says: "Your winning venture is the one you put the most effort into."
Dolores Hirschmann is a Speaker Coach, Strategist, and Clarity Model creator of analysis and execution. She is also the founder of Masters in Clarity, where she helps Speakers, Entrepreneurs, Authors, and Executives to clarify their message to communicate and engage their audience to do their businesses grow.
You don't know how to give the right message to your clients? Don't miss this episode, and start working on it with today's incredible tips.


ABOUT DOLORES HIRSCHMANN

She works with Speakers, Entrepreneurs, Authors, and Executives to CLARIFY their message. Her clients gain the CLARITY they need to communicate and engage their audience, teams and stakeholders. Her clients shift from talking about what they do to talking about what they stand for. They lead the conversation. They become THOUGHT LEADERS. Thought Leadership allows her clients to realize the financial and impact goals they envision.


CONNECT WITH DOLORES HIRSCHMANN

Website| http://www.mastersinclarity.com/
Instagram| @mastersinclarity
LinkedIn| https://www.linkedin.com/in/dhirschmann/


WHAT YOU WILL HEAR

[0:45] Meet Dolores Hirschmann
Born in Argentina. Dolores is a South American Internet Marketing graduate, mother of 4 who currently lives in the United States. A firm believer that the message we deliver is essential to unlocking your scalable business model in order to make it grow.

[1:53] The beginning of Dolores as an entrepreneur.
Dolores says it ended the way it started. With the dream of being an actress, Dolores went to business school, where after graduating, her father promised to talk about her career as an actress, a dream that she put aside knowing her true passion for the world of business. In 1996, her thesis about internet marketing predicted that the internet would be a tool to have a more engaged community to meet our clients. Now she is the founder of Masters in Clarity.

[8:17] The mindset of lack.
Having a mindset of lack implies wanting to cover all the branches of the different markets without having a clear idea of the main business we want to build. Dolores tells us: The winning business is the one that you will put the most energy on.

[9:37] Clarifying your message.
Dolores's work involves listening to your ideas and putting them in order. Your mess is Dolores's party - that's why many people call her the "thoughts-organizer." - The main reason that prevents your business from growing is not having a clear message. If you don't know how to start clarifying your message, a good start is to think about what you would like to do for free throughout the day.

[16:26] Put everything under an umbrella.
If you have a million business ideas, start putting together the ones that work together and discard the ones that don't relate to each other.

[23:44] What's next for Dolores.
Dolores is an entrepreneur at heart. Now she focuses on digital implementation, where communication with her clients is her primary motivation.


WHAT IS THE WINNING BRAND PODCAST
The Winning Brand Podcast is the show that helps you get e
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